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Earth Day
Design for Direct Action | Rosie Strickland www.disobedientdesign.co.uk Twitter: @rosiestrickland
AUB Human was delighted to introduce Rosie
change. Her engaging talk explored the organic,
Rosie is a designer and art director for social
provocation that social change can be designed and
Strickland as a speaker in support of Earth Day.
change who through her consultancy, Disobedient Design works with organisations and groups on strategies and interventions for social and
ecological change. Her design practice is informed
by four years designing direct actions and brand
social components of change making, and offered a
manufactured. It is in this light that Rosie presented a compelling call-to-action for designers, architects
and creative practitioners to engage in social change challenges through their work.
Rosie explained that, ‘Designing a direct action is
attacks for Greenpeace UK, and ten years designing
about designing an image. An image that resonates
climate action projects.
the intersection of the human body, public space
for grassroots activism in refugee solidarity and
In her talk, Design for Direct Action, Rosie
positioned design at the leading edge of social
in the imagination of the public, articulated through
infrastructure, architecture, objects and symbols, to communicate a new, subversive or radical idea.’
“
Sometimes direct action interrupts a chain to stop a crime against nature or humanity taking place, and at the
same time makes visible some of the terrible atrocities happening ‘behind the scenes’, the other side of the
glossy advertising and media PR.
A lot of animal rights protests achieve this by revealing the shameful
treatment of animals for industrial meat that goes on behind closed doors, whilst burgers and meat products are sold to us with all their advertising gloss. Rosie Strickland
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Design for Direct Action CHOOSE YOUR POINT OF INTERVENTION KNOW YOUR TARGET NAIL YOUR DEMAND SPEAK TRUTH TO POWER USE THE MEDIA
BREAK THE RULES SHUT SH*T DOWN
Greenpeace | Kristian Buus
©Rosie Strickland
aub.ac.uk/aub-human
