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Industry Collaboration
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AUB Graphic Design students create a new brand identity for National Lottery Heritage Funded Our Museum project | Poole Museum The shortlisted projects were displayed in the
to translate their ideas on to brand touchpoints.
We asked the students if they could explain how they
a starting point for the logo’s palette – this was
the brief collaboratively with a focus on our brand
Project Lab at Poole Museum whilst all the student
We also loved the idea of using maritime flags as
Instagram: @poolemuseum
such a subtle but effective way to bring in the sea
projects were showcased in the AUB studio and on
On 9 November, just a few days into the second
and maritime history, while connecting with the
to hear the Our Museum Project Team announce
Alison Smith added: ‘Our engagement with AUB
UK Lockdown, the students convened on zoom
a winning project. Michael Spender, Museum and
Arts Director, Rachel Martin, Engagement Officer,
museum’s existing logo’.
staff and students has been hugely productive and
a dynamic space for the community’.
Sophie added: ‘We immediately recognised that
creativity evident in all of this work’.
the lense of ‘does this intrigue me enough to make
of each of the shortlisted projects before awarding
Dr Alex Reynolds told us how the museum planned
three Highly Commended and one Winning project,
to use the work: ‘The Our Museum brand identity will
The winning team of students comprised of: Rosie
marketing, communication and events materials
Dadswell, Abbie Coughlin, Kiran Kerai and Sophie
museum and the history of Poole to design a brand
with an emphasis on remoulding Poole Museum into
we were also the museum’s target audience, so we
the enthusiasm, professionalism, quality and sheer
which received a £250 prize.
proposition. Research enabled us to understand the
really exciting. We have been so impressed with
Alison Smith, Project Manager and Dr Alex Reynolds
attended the event and talked through the merits
approached the brief, Rosie said: ‘We approached
be implemented in January 2021, and used across
for the project going forward. We’re really excited
critically analysed everything we created through me want to visit the museum?’
We asked the students what they learned from
undertaking the project, Abbie told us, ‘I learnt the
importance of teamwork. I usually prefer to work
alone, however, it highlighted to me that as a team
Larkins. Poole Museum said: ‘This design was an
to be adopting this branding and such a fresh new
we can work from each other’s strengths, to create
with Poole Museum’s current branding while feeling
for collaborating so generously on this project’.
learnt the importance of exploring a broad range of
to understand the brief and get under the skin of
staff: Alice Stevens and Mark Osborne with technical
excellent all-rounder! The logo works really well
welcoming and inclusive. The team really managed
identity for the project, and would like to thank AUB The project was supported by AUB academic
an all-round strong outcome’. Kiran added: ‘I have ideas before deciding on a specific direction’.
We asked the students how they felt about their
The project was developed collaboratively between
for various brand touchpoints across digital and
Engagement Officer for Poole Museum and Senior
the visual system could be used and a logo.
the passion and ambition behind the Our Museum
Alice tells us about how the project began: ‘We
project has been mutually beneficial, demonstrating
struggling during the covid pandemic, it became
help with this project, initially they just wanted
sharing of ideas and expertise to create a unique
Abbie added: ‘It still feels very surreal to me that the
that for us to do justice to the project we needed
context and speaks to the community with whom it
extremely exciting step in my design journey.’
proposition if we were to explore how the museum
students to engage in a live brief as well as gaining
Dr Alex Reynolds, Our Museum Collections and Lecturer and AUB Human founder, Alice Stevens.
were delighted that Poole Museum came to us for a logo, but in our first conversation we realised
to start at the beginning and create a clear brand might engage new audiences.’
The National Lottery Heritage Funded Our
Museum project aims to develop a new maritime
physical, a set of brand guidelines to identify how Alice Stevens added: ‘This knowledge exchange
how AUB and Poole Museum can collaborate in the brand identity that is appropriate for the project serves. It has been an amazing opportunity for the
been struck by the incredibly high standard of the
collaboration and participation with diverse local
of the Our Museum project, and the way this
relevant, contemporary cultural space, reflective of
visualisations and designs which really got under
The project, which was set as a challenge to
Dr Alex Reynolds continued: ‘It was a really
work we created will be used by the museum. It’s an
way the groups analysed the core motivations
conceptual understanding framed innovative
the skin of the project’.
Level 5 BA (Hons) Graphic Design students as part
difficult task to arrive at the shortlist, but after
creation of a brand proposition, the design of assets
eleven projects.’
of their unit, involved primary research in the
even more important to us to get this right for them’.
work produced by the students in such a short
timeframe. We were particularly impressed with
the needs and interests of its audiences.
project, especially given how many museums are
Dr Alex Reynolds said: ‘We at the museum have
Museum’s buildings and collections. It aims to
audiences and seeks to create a sustainable,
us: ‘We are delighted that we managed to capture
has shared her time generously to brief the students
is anchored in the history, heritage, space and
bring these assets to life in creative ways through
design being adopted by the museum, Sophie told
exposure for their work. It has been a pleasure
and give feedback on their pitch presentations’.
place of Poole through engagement with Poole
support from Natalie Carr.
working with the museum and Dr Alex Reynolds, who
gallery and museum space at Poole Museum
with Poole’s community at its heart. The project
the Our Museum project, while finding brilliant ways
much discussion we managed to narrow it down to
aub.ac.uk/aub-human
