5 Hot Display Strategies
to Try in Your Store Are your customers bored? If your store is full of new product, but your sales are in a rut, they might be. Your sales floor is a living, breathing entity that needs to change – frequently – to flourish. Shoppers come to your store to buy, but they also come for ideas and inspiration, but it’s the experience that brings them back. Here are five hot display strategies you can put to work right now: Tip 1: Create Winning Windows Customers should be able to take in your window displays in eight seconds or less. Make sure your displays capture the eye quickly and hold enough attention for the passerby to absorb it and be enticed into your store. Intricate displays are hard to set up and have small, easy-to-miss details. Instead, use larger props and products that will be noticed in those critical eight seconds. Add vinyl lettering that highlights what you sell and consider filling the space with vibrant photo graphics if your window size or shape is less than ideal.
Tip 2: Win the 10-Second First Impression Stand just inside the front door and look around. What would you think if you were a customer? In the first 10 seconds shoppers make value judgements about what they see, thinking, should I grab what I need here or head to another store to browse at my leisure? View your sales floor from just inside the door each day, checking to ensure you are giving shoppers the impression you intended.
Tip 3: Check Your Sight Line While you’re still at the front of the store, check the sight line — can shoppers see into and through the sales floor? Get rid of tall fixtures near the front that block product. Instead, place shorter fixtures up front and taller fixtures toward the rear of the store. Remember, the more shoppers see, the more they’ll buy. (Bonus tip: Displays work best when they vary in height — when everything is the same, nothing stands out. But fixtures should never be the focal point; good fixtures let the merchandise stand out.) Place your fixtures in such a way that it causes shoppers to move throughout the entire sales floor. Don't make it easy to miss important merchandise by creating a straight path from the front door to the back of the store.
Be aware of your first 10 second "impression perception!" Watch shoppers enter the store to see how they react. Make changes to displays as necessary.