Humber Royal SOSTAC Marketing Report

Develop relationships with possible local partner businesses & business groups • Offer partner business exposure through the local information section in exchange for links and recommendations on there websites.

• Offer possible discounts for use of business facilities or other offer to members Increase Occupancy Rate All Year Round • Plan and produce marketing schedule to target low periods of the year.

Improve ROI Of Marketing • Integrate booking conformation and data from booking systems into central analytic s system for the website (close the loop) • Develop custom forms for each type of enquiry to capture relevant demographic and contact data • Synchronise data with centralised CRM system and email broadcasting software • Send marketing materials to tightly targeted markets based on captured demographic data