route four
This route takes a very angular, sharp and powerful approach with a sense of purpose and direction. The mark conveys the strength and movement behind the brand. The Typography points to the strength and power that training results in - essentially the journey from weak to powerful. This also results in another strong mark, so that the typography and shark can appear individually whilst still having enough of an identity to be instantly recognisable. The Š is a nice play on the copywrite mark and the sharks eye, bringing character to the logo, without making it a caricature. Future brand expansion can bring a personal touches to gymshark, with a handwritten font displaying sub-brands or possible straplines.