The average lifespan of a company has dropped from 61 years in 1958 to a mere 15 years today. This reduction in lifespan can be attributed to the demanding environment brands and businesses are operating in. It's getting harder and harder for a brand to stand out. Brands are not only (more and more) limited in the use of claims, they are also under increased time pressure. They are being copied faster than ever, with these replicas even outperforming the originals. In this fast-pacing environment, established brands are being kicked off the throne by new market entrees.
Many books have been written capturing marketing theories, frameworks and models on how to create future-proof brands. Get your download via www.insites-consulting.com/brandreligion.