Business Achievers Making a Difference- 2022 March2022 - Insights Success

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BUSINESS

EVERS

Making A Difference 2022

QUALITIES AND VALUES

EXPLORING DIFFERENT LEADERSHIP APPROACHES

SK (Senthil Kumar) Founder and CEO

GROW YOUR BUSINESS

IMPLEMENTING EFFECTIVE MARKETING STRATEGIES FOR START-UPS

ITEZ Global Solutions Pvt Ltd

The Professional IT Solutions and Service Provider

Editor’s Note TRIUMPHANT BUSINESS TRANSFORMING THE FUTURE

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business achieves its triumph when it serves society to its best ability. It is led by a compassionate leader who believes in personal, organisational, and social transformation more than profits.

The pandemic highlighted this factor, testing the very mettle of which business leaders are made. That grit is called resilience, and such leaders can be termed as business achievers making a positive difference to the industry, society, community, and the country they serve.

What emerged out of the destruction of the pandemic is resilient leadership. From information technology to reality and consultancy to financial service providers, these leading companies provided a much-needed impetus of renewed hope and enthusiasm to the industry while offering their

Abhishek Joshi Deputy Editor

abhishek.joshi@insightssuccess.com

continuous services to varied local and global clientele and consumers.

triumphant businesses transforming the present and the future of society.

Adapting to the changing times, these businesses have adopted advanced technologies, revamped their business processes, transformed their operational strategies and prepared themselves to face any unforeseen futures.

Insights Success celebrates these achievers’ stories through its latest edition of Business Achievers Making a Difference – 2022.

But the one major factor they focused on which made them resilient throughout the pandemic was their consumercentric approach. This approach made them reach the users irrespective of the users’ demographics.

Read on to acquaint yourself with these future-ready business entities entirely. Also given are the opinion articles on emerging industry trends from our in-house editorial team for your reading.

Enjoy!

They combined digital tech with the human touch to give access to those confined to their homes or restricted to their remote locations. There are many such stories of many such

C O V E R S T O R Y

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ITEZ Global Solutions Pvt Ltd

The Professional IT Solutions and Service Provider

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A r t i c l e

QUALITIES AND VALUES

EXPLORING DIFFERENT LEADERSHIP APPROACHES

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GROW YOUR BUSINESS IMPLEMENTING EFFECTIVE MARKETING STRATEGIES FOR START-UPS

AMAMA

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Dr Nitesh Kumar

Building Addresses Synonymous with Happiness

Shweta Srivastava

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Vijith Sivadasan

Looping-in Digital Immortality to Businesses

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Adept Leadership Personality

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The Glittering Jewelry Sharing its Story

Pro-Consulting Solutions

Trailblazing Triumphant Business Management

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Editor-in-Chief Pooja M. Bansal Deputy Editor Abhishek Joshi Managing Editor Gaurav PR Wankhade

sales@insightssuccess.com

MARCH, 2022 Corporate Offices: Designing Head Sandeep Tikode Designer Rashmi Singh

Sr. Vice President Megha Mishra Sr. Sales Manager Tejaswini Whaval Business Development Lead Neha Bhilare Sr. Business Development Executive Pradnya Bhoite

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BUSINESS

EVERS

Making A Difference 2022

Company Name

Management

Brief

Nikita Gupta, Founder

Amama Jewelry

Amama specializes in handcrafted jewellery and curates unique jewellery pieces from different parts of the world.

Nitish Kumar, Managing Director and CEO

Emami Realty Ltd

Charting a dynamic growth path over the years, Emami has successfully established itself as a global brand with Indian values.

Senthil Kumar, Founder and CEO

Itez Global Solutions Private Limited

ITEZ Global Solutions Private Limited was conceptualized and formed in 2018 to provide end to end IT solutions for enterprises and consumers.

Shweta Srivastava, CTO

Paul Merchants Ltd

Paul Merchants' mission is to focus on achieving complete customer satisfaction by offering a wide range of services of highest quality.

Codelattice

Codelattice provides exceptional business agility by connecting applications, data, and people. All its products and solutions are built to scale, suitable for startups to enterprises.

Pro-Consulting Solutions

Pro-Consulting Solutions have been assisting leading law practice setups (focussing on corporate, litigation, IPR, tax, Compliance) in strategising their operational, management and talent needs, assisting them with bespoke solutions.

Vijith Sivadasan, MD and Co-founder

Vivek Das, Founder

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The Professional IT Solutions and Service Provider

Our motto is "Your requirement, our responsibility" and we strive to live up to it by providing exceptional customer service

SK (Senthil Kumar)

Founder and CEO

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BUSINESS

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Making A Difference 2022

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ou can always spot a professional leader apart in the crowd.

It is not only their dressing style, attitude, conduct, personality, aura, but their innate nature that gets connected with your inner sense, and instantly you know that you are looking at a leader.

Information Technology is one such industry, where for expert services and complete solutions, you always need genuine professionals because only they will bring that positive difference to your IT-dependent business.

So, when we were looking for 'Business Achievers Making a Difference – 2022', we came across Mr. Senthil Kumar (SK), Founder & CEO of ITEZ Global Solutions Pvt Ltd. We knew that we had met a real professional leader.

"To enhance the capabilities of enterprise process and security structure, we offer customized and complete IT solutions for enterprises of all sizes and verticals. We work with everyone, from start-ups to industry biggies, so our understanding of enterprise IT challenges is wide and deep," he said.

"Our core team has 15+ years of cumulative experience in IT sales, solutions and services. This experience makes ours a technically sound team, which is fully-equipped to take care of all of your product and service requirements," he added.

"We give door-to-door service, as well as we have adapted ourselves with updated technology to meet the ongoing demands in the market. Our contracts help save maintenance costs and reduce the breakdown time," he added further.

He also said that when it comes to safety from unexpected failures and repairs, they are the customer's preferred choice because they offer 24*7*365 days' support. Their services are highly reliable and planned as per the client's products.

And also, they offer it to those clients who are using competitor's products.

Making of The Leadership A master of computer applications and a post-graduate diploma holder from ISBR Business School, SK has over 15 years of versatile experience in the fields ranging from sales, management, and planning to implementing strategies for multi-lingual regions across the nation.

Along with ITEZ, he is also the founder of SYSK Innovations Pvt Ltd, and Re-cart - the latest talk of the town business in Bengaluru. He was also the founder of ASM Info and Venture Information Technology, along with carrying out many leadership roles - from mid management to CEO level in the past.

When we asked him about his vision and mission, SK said that he wants ITEZ to become the leading IT solutions provider pan India, and that their goal is to make a positive difference in client's businesses by providing an excellent experience to them.

He informed us that ITEZ was conceptualized and formed in 2018 as an extension of this vision and mission to provide end-to-end IT solutions for enterprises and consumers.

Believe in your team because when people are financially-invested, they want a return. But, when people are emotionally-invested, they want to contribute

The company's motto is - Your requirement, our responsibility.

"And we strive to live up to it by providing exceptional customer service," he proclaimed.

"We have partnered with several OEM's such as Hewlett-Packard, Lenovo, Dell, and Acer to provide authentic IT products to our customers. We also deal with Rentals, and we are working on our E-Commerce department, which we will be launching this year," he revealed.

Rise of a Professional SK has very humanistic thoughts regarding topics like company culture, celebrations, people, clients, and vendors.

He said, "When it comes to our company's culture, we believe in two things, that is, 'We walk the talk' – we speak about being a team and a family. We believe in it wholeheartedly, and 'Action speaks louder than words' - once you get to know my team, you will not feel like it is just a company but more like a professional family. You will get more than what you expected if you are a person working in ITEZ." On celebrations, he said, "Our culture is unity in diversity, as we celebrate the small efforts to the biggest ones. We don't exclude the losses as they are the biggest teaching force for my team, to move towards their goals, no matter how many times they fail or make a mistake. Therefore, here at ITEZ, every day is a festival to celebrate each other's failures and achievements."

We walk the talk and our action speaks louder than words

The company prides in having optimistic and focused people who always love taking up challenges, finding ways to enter newer markets, creating a new client base, and reaching impossible heights. The company welcomes new ideas and suggestions and encourages its employees to work as a team and not as an individual.

He had very promising words for his clients like, "Providing our customer with the best of products and services at a reasonable price, is something that makes our customers only avail products and services from us. And at the end of the day, both our clients and we are happy.”

He believes that COVID-19 is a blessing in disguise for him and his team, as it made him and his company the way he envisioned it to be, or more than what he had envisioned. In merely two years, the company reached the Top-18-List in the industry. This is exponential growth for a start-up like ITEZ that started and survived due to the efforts of just four of them during the pandemic.”

Leader Beats the Challenges

ITEZ keeps all its documents up-to-date, which makes the vendors to not only buy and sell products and services to the company, but also builds trust. "Just as they supported us during the pandemic, we'll keep supporting them too," assured SK.

When probed about how they handled the challenges, he said, "The challenges created by the pandemic were not easy to handle, especially for the businesses that were trying to reopen. Whenever many micro and small businesses felt a sense of urgency to get their business back to the normal as soon as possible, there were new guidelines and revised practices laid down by the government, which we strictly followed."

ITEZ's key aspects are its Clients and Vendors. They are more of a family than just a business; hence they are the company's strength as well as weakness. The company takes pride in knowing that it supported its clients and vendors even during the pandemic.

And for beating those challenges, he said that they took special permissions to work from office during the lockdown, following all the norms to work from the office and sharing up-to-date, relevant information about COVID19 symptoms and disease prevention.

Leader Meets the Challenges

He said that their main focus was an organized, safe environment for working. They purchased medical supplies and equipment, like antibacterial products and thermometers. They also self-monitored their employees' health, and regularly disinfected their workplaces.

During the initial weeks and months of the COVID-19 crisis in the country, it was very difficult to stay afloat as the economy was crumbling. No one could predict that the year which was supposed to bring good news ended up being a year of struggles.

SK accepted that it was a challenge to help his people navigate the demands and supply of the products and services requested by the clients and vendors during the pandemic. But his team said that 'this time shall pass too'.

So, they met the uncertainty and overcame it together as a team and, most importantly, as a family.

He reminiscences that the pandemic time was a learning experience. "During COVID-19, we carried laptops/desktops manually to our third-floor office, that too through the stairs and then did the packaging and delivering all by ourselves. And now, post COVID-19, we are proud that we have opened three new offices and grown to heights that were unimaginable. We have expanded our office, which has many departments like service team, logistics team, enterprise team, rental team, etc.”

They further ensured that all their employees were vaccinated and wore masks at all times. They even arranged for passes for the employees commuting by motorbikes, and pick-and-drop facilities for the employees who used to travel by bus.

ITEZ also officially aligned with vendors who could not avail passes for delivering products to the client's place, as a delivery partner so that those vendors could survive the pandemic.

They also made sure that the employees commuting from office to home and vice versa followed the same safety measures at home by constantly communicating with them.

The Pro Leader's Tech Vision SK's tech vision is futuristic. According to him, AI's need is recognized by all the businesses today for their business

growth. However, many of them never move beyond the experimental phase, when it comes to fully using AI's potential.

As per his experience over the years, the definition and concept of AI have evolved significantly. He describes it as a simulating experiment in human reasoning abilities with the help of advanced computer systems, which can learn and reason, interpret, and make decisions similar to humans.

Here at ITEZ, every day is a festival to celebrate each other's failure and achievements

He says that AI, which was already there, had been suddenly propelled by the pandemic so much that our future anticipation of many years became a reality in few months.

And according to him, the behavioural change it brought is tremendous.

"But to grasp the future impact of machine learning, and the role AI could play in our futuristic society, we must first focus on the technology at the heart of this revolutionary automation renaissance," he opines.

He reasons it with a philosophy that you are truly leading only when service for a common good is the primary purpose. "Believe in your team because when people are financially-invested, they want a return. But, when people are emotionally-invested, they want to contribute".

Words of Wisdom

The Professional Leader's Future Mission

"Be curious because curiosity is what makes you see things that others do not," SK advises and adds Albert Einstein's quote - "I'm neither especially clever nor especially gifted. I am only very, very curious." Adding his thought to it, he says, "So, let the curiosity within you soar to greater heights.”

SK feels that irrespective of whichever business one is in, one has to deliver the best value to their customers and vendors to succeed in the long run, especially during times like the pandemic. "If you can not precisely identify what value you add and deliver on it, it is going to be hard to sell your products or services in the future," he says. "But I don't mean that one should be doing charitable work to add value to the world or to your customers. Simply speaking, one needs to understand how their future strategy adds value to all the stakeholders. As without the value component, it is harder to sustain success."

Therefore, ITEZ's aim is to reach out to tier-3 and tier-4 cities, and provide them solutions and services. "Why should only big cities enjoy these benefits provided by us?" he argues.

According to him, "One should be aware that there are obstacles everywhere. Sometimes they are in the form of people. Sometimes they are in the form of stupidity. They are all hard to accept, and they can kill motivation. It takes someone with the passion, maturity, optimism to get past that."

About his motivation, he says, "As a leader and a business owner, motivation for me, comes from working with people on things that I care for. So, don't be intimidated by what you don't know or by the fear of failure. We make a living by what we get and we make a life by what we give.

Therefore, believe in yourself and your abilities but don't make it a reason for your downfall. Because, if leadership serves only the leader in the short term, it will look good, but later on in the long run it will fail, as ego-satisfaction, financial gain, and status can all be valuable tools for a leader, but if they become the only motivations, they will eventually destroy a leader."

The company believes in being a cost-efficient brand, rather than just being a luxury brand. For them, their client requirements are their responsibility, and they try to make sure to always provide them with the best, as they are the ones who have made the brand that ITEZ is today.

Therefore, ITEZ has tied up with many OEM's, due to which they can provide their clients with the best of their products and services at an affordable price range.

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A M A M A The Glittering Jewelry Sharing its Story

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mama means Amma in Telugu, which is how Nikita addresses her grandmother, who currently is in her 80s. Amama, the brand, is curating the best of jewelry from every part of the world and trying to invoke every feeling that comes when you see or hear about jewelry.

Every woman is very close to the jewelry they own and even more to the ones that are inherited. The brand Amama and all its designs are inspired by the Founder & CEO Nikita Gupta’s grandmother, from whom she inherited a lot of silver jewelry, which are now priceless.

Amama, the brand, tells stories of people who buy jewelry and people who make it. Every piece that Nikita sells is very close to her heart as buying is done personally from all the globe-trotting. Connoisseurs will find pieces from all over the world that describe a particular culture or country.

All that Sparkles is Amama Thus, Amama’s outstanding inspiration was equipped from the heirloom jewelry Nikita inherited. The prominent goal is to have ‘all you need’ under one roof!

Nikita always wanted to build a brand that withholds lightweight and aesthetic jewelry. Established in 2017, Amama represents a new definition for handcrafted statement jewelry collections and is also a one-stop brand for everyone and anyone who admires jewelry.

Many celebrities and influencers have worn Amama’s intricately designed pieces. Such as Alia Bhatt, Madhuri Dixit, Richa Chadha, Yami Gautam, Masaba Gupta, Riya Kapoor, Neena Gupta, Nora Fatehi, and popular influencers and bloggers such as That Boho Girl. Komal Pandey, Masoom Minawala, and Kusha Kapila have also adorned the pieces in their unique ways.

One roof for all the Jewelry Brands Amama is not just the representation of their buyers but also those who carve and reinvent the aspirations of Amama with their intricate designs and hard work.

Amama constantly strives to reincarnate the essence of traditional and western jewelry in the metamorphoses of threadwork and embroidery. “Adda” work has been the inception of Amama. With the surface ornamentation of pearls and metalwork, a new version of accessories has been explored and brought to existence once again.

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Business Achievers Making a Difference- 2022

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Amama represents a new definition for handcrafted statement jewelry collections and is also a one-stop brand for everyone and anyone who admires jewelry

“

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With the vital aspect and mindset, Amama believes in aspiring into a marketplace for jewelry in the upcoming years, at the very latest!

Starring through the Pandemic Darkness The pandemic has brought a lot of destruction, but somehow, it has also benefited the people who occupied the most from it.

According to Nikita, the fashion industry has faced a severe change, like the production line was stuck, and due to this, workers who had petty jobs and income have suffered the most. Over that, these conditions have directly affected the health of many companies as well.

“We took this chance and explored every inch of these situations to our competence which has benefitted us immensely,” Nikita shines her smile.

Social Branding During this pandemic, Nikita had to sustain operations and ensure the safety of her team at the same time, but she managed it and got Amama in this race for the long run.

Social media platforms have been the most beneficial element for each and every company during these challenging times, and her brand has utilised every aspect for her firm’s growth. Other than social media, it had grown around the offline mode by experimenting with new imagination with the help of her customers and the karigars (the artisans)!

Shining on the Horizon According to Nikita’s personal opinion, present situations, and future changes, bringing up and hype about these AI and ML technologies would be a great option. These will be the basic needs and requirements of every company in the upcoming times.

As an established industry leader, Nikita’s sole advice to the budding entrepreneurs and enthusiasts aspiring to venture into this industry in these situations is to look after every step and balance the process very efficiently to have a prosperous brand future.

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Amama’s further plan, for the time being, is to focus on the development of brand value amongst the people and earning most of it. Moreover, the vision is brightly strengthened as the brand believes in achieving more and possessing a stronghold in the market as an excellent roof for all the jewels.

A M A M A

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Exploring

Different

Leadership Approaches

ost-pandemic demand for business leaders is outnumbering the supply. Those corporate entities that survived the onslaught of the last two years have recognised a critical factor behind their survival. The leadership they have developed or got.

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Appreciative Leadership Simple yet profound, this leadership focuses on what is working and building and expanding upon it further. This approach is the opposite of finding a failing strategy and spending time rectifying it.

Though similar in the outcome or result of successfully pulling their respective organisations out of turbulent waters, these leaders differ in their leadership styles or approaches.

This style is a very rational and positive process that believes in human potential and turns it into a positive power by valuing energy, enthusiasm, confidence, and performance.

‘Heroic’ approach of overtly masculine leaders, admired as the man arriving at the last moment to save the day, is outdated. An exemplar has replaced him with a more collaborative approach.

The philosophy behind this style is that of appreciative inquiry, where the leader pays close attention to the right qualities in an individual and accentuates them towards a positive developmental goal.

The individual is encouraged for having different views, perspectives, and qualities. The best is thus, discovered and developed through social construction.

Similarly, traditional leadership approaches such as autocratic, charismatic, and transactional have been things of the past. They have been dethroned by the appreciative, collaborative or participatory, transformational, servant, situational, and value-based leadership approaches.

Simply, appreciative leaders concentrate on successful past experiences and learn to develop those benefits further.

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Qualities and Values

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Collaborative or Participatory Leadership This leadership approach stems from the need of collaborative organisations. The founding principle of such a leadership style is shared management and power. It is opposite to the control and direction from the top authority.

Along with management and power, there is selfaccountability, self-reflection, clarity of purpose in developing resources, mutual trust and cooperation, and shared responsibility.

Here, novel constructive functioning models are developed by the leader, who encourages active engagement of all the participants in collaboratively working and solving problems together.

Thus, the processes are democratic in nature. Instead of a top-down hierarchical approach, leaders employ the participation of all the stakeholders, including employees, from planning to decision-making activities.

Transformational Leadership These leaders are transformers of individuals, groups, and institutions. They can recognise their own, others’, and organisational values. Their own values guide, drive and shape their decisions and actions.

Instead of holding power like a central authority, it is distributed amongst others to empower them into future leaders. While other leaders focus on identifying the best in an organisation to accomplish results, transformational leaders concentrate on ethics, morals, needs, principles, and values of the people who makes any organisation.

Typical characteristics of a transformational leader are charisma (idealised influence), personalised consideration, inspiring motivation, and intellectual stimulus. They are a type of role model who inspires others to become leaders.

They connect an individual’s identity to that of the team’s identity and link it to that of the firm’s identity. Thus, the outcome is the making of critical thinkers and innovators.

Servant Leadership These leaders have a natural feeling of first serving others.

Then it is followed by an inclination to lead. They are entirely opposite to the leader first approach, where the aspiration is to acquire more power or assuage materialistic rewards.

world. Thus, their highest priority is the community’s needs, growth, and wellbeing.

Many studies over the years have shown that companies with servant leaders are better performers yielding higher profits.

Situational Leadership Recognising the failure of the ‘command and control approach, Paul Hersey, a behavioural scientist, and Ken Blanchard, a best-selling author cum business consultant, developed a new model called situational leadership.

In this approach, instead of fitting one leadership style to every situation, the leadership style is adjusted as per the changing situation demands.

Here, situational leaders consider every situation on its merit and then decide their approach to finding out the process which best suits the situation.

Or in other words, this framework allows leaders to match others’ performance needs with their own behaviour.

It is further explained by ‘The Centre For Leadership Studies as the ability of the leader to analyse any individual’s preparedness to complete any particular task.

Adapting a behaviour based on the analysis.

Communicating the influencing approach is acceptable and understandable by the followers, leading to a collectively enhanced performance.

Value-Based Leadership These leaders are clear about organisational core values, mission, and visions. Thus, they encourage their followers to adhere to and act according to these pre-established criteria.

The focus is more on purpose and the company’s long-term goal rather than any metric. Thus, value-based leaders emphasise the core-organisational values and follow the principles themselves and walk the talk, setting an example for others.

Future of Leadership The futuristic corporate world will demand more of these modern leadership approaches to guide the business industry towards a more inclusive, holistic, and sustainable tomorrow and the day after tomorrow.

Instead, they focus on building better business organisations, ultimately creating a caring and equitable 22 | March 2022 | www.insightssuccess.in

- Gaurav PR Wankhade

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Dr Nitesh

r a m u K

Building Addresses Synonymous with Happiness

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ow happy will you be if your dream of a home will exhibit your values and be built by those whose every interaction will be based on quality, transparency, focus on you, and a commitment to delivery?

And what more if this commitment will be brought to you with the promise of a better future and living and an assurance of principles of excellence and positive sustainability.

When the Insights Success team met Dr Nitesh Kumar, MD & CEO of Emami Realty Ltd., for its edition of ‘Business Achievers Making a Difference- 2022,’ he gave us that promise and assurance.

“My professional journey spans three decades. I joined Emami Realty Ltd. in Nov 2018, and it has been a splendid journey so far. After I joined, we not only completed all the ongoing projects but also had the pleasure of launching a few more projects, namely Emami Aastha at Joka, Kolkata – a premium bungalow township; Emami Business Bay, a state-of-the-art business hub; and Emami Nature, a

100-acre plotted township project at Jhansi with many more to come,” Dr Nitesh Kumar asserts.

And he says that this would not have been possible without his excellent team and the strong support of the promoters of the Emami Group.

Emami, the Synonym of Happiness Emami Realty Ltd, the real estate arm of Emami Group, was incorporated in 2006. But till mid-2010, the Company dealt with a few projects only. From 2010 onwards, the actual acceleration started with the vast land banks – already available with the company – that were to be monetised and gained momentum in various parts of the country.

transpired into Emami Realty’s offerings and services, as well.

The Reality Check According to Nitesh Kumar, the Indian real estate sector has been facing a tough time for the last few years. The ongoing COVID-19 outbreak adversely impacted the overall economy and pushed real estate development to its all-time lowest. The COVID-19 crisis was felt by most of the developers, who either stalled their projects or postponed their new launches.

Despite being a real estate player, Emami Realty bears the advantage of being a part of a rich legacy of the Emami Group which is best known for its flagship presence in the customercentric FMCG background.

However, Emami Realty launched a 100-acre township in Jhansi during this phase last year, and this year, the company launched two more projects in Kolkata. Although there were some initial setbacks in terms of sales and cash flow, Kumar says that they managed to tide over these difficulties to ensure that slowly but surely, the issues were resolved to bring back normalcy.

Emami’s motto of customer satisfaction as its foremost objective

The real estate situation post-COVID has surprised all data analysts. Now

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that its progress is way better than projected, Emami Realty took advantage of this situation and launched Emami Aastha, Emami Business Bay, and Emami Nature.

Knocking the Pandemic Down To emerge from the passive effects of the pandemic, Kumar says that they tried to mobilise their resources to commence construction work at full pace and generated employment opportunities after the lockdown ban was lifted.

The current COVID crisis also helped their customers invest with the best realty brands that have gained their trust over the years and would stick to their committed timelines. For sustainable sales, they launched a special lockdown scheme during the lockdown period and a knockdown scheme after this period got over.

Dr Nitesh Kumar MD & CEO

Customer satisfaction is our foremost objective

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The Tech-Mate Dr Nitesh Kumar says that Indian real estate has a long way to go when it comes to AI adoption, but it is certain to grow with the right technology. The pandemic forced everyone to change how they work and think.

Featuring The Realty Dr Nitish Kumar says that his major focus is to maintain the best standards, from devising innovative methods to dismantling paradigms and shifting mindsets, completing all their diverse projects.

One of the immediate effects that he observed was a significant move towards online transactions and internet searches, increased use of VR and AR to conduct virtual tours of properties, and technologies like drones and AI.

As a result, his whole company scales up to the next level of performance and growth and gives the brand the value it has achieved. Emami Realty Ltd. is committed to making the brand synonymous with quality and innovation.

He thinks that AI and ML can help in digital marketing, virtual walkthroughs, and lead generation on the sales front. In the planning process, AI can also give more precise insights.

He chooses to strengthen and foster a strong sense of team spirit among his employees, ensure the highest quality standards across projects, and exhibit customer-centric values. Every interaction is based on quality, transparency, customer focus with a commitment to service delivery.

The Joyful Advice When it comes to advising the budding entrepreneurs and enthusiasts aspiring to venture into the realty industry, he firmly believes that success is linked to the best business practices at all levels of the pyramid. The Emami Group has always catered to all the different strata of our society over the years.

At this moment, he can say that as one focuses on growing as a person, the more enjoyable all their learning and business experience will be.

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He concludes with immense pride that the group has cultivated a mutually beneficial relationship with all their business associates over the years.

Shweta Srivastava

Adept Leadership Personality

ehind every successful business, there stands a successful leader with a precise mindset. This mindset is just as important as hitting sales objectives and producing sustainable business models.

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In an interview with Insights Success, Ms Shweta sheds light on her journey as a business achiever making a difference by working towards enabling her organization in its digital transformation journey with the adoption of new-age tech tools.

Every business leader has unique abilities and traits to ensure a successful business. These leaders work exceptionally hard with prompt leadership approaches to solve problems for their customers, overcome operational obstacles, and thrive in the industry.

Please tell us about your professional journey at Paul Merchants.

With 20+ years of experience in strategic and technology execution, I am continuously working towards enabling my organization in its digital transformation journey with the adoption of new-age tech tools.

Also, these leaders comprehend a particular skillset to manage their organizations. They ensure smart working principles to increase the organization's efficiency and productivity.

Presently working with Paul Merchants Limited group of companies, I am taking on the role of CTO for Paul Merchants Finance (P) Ltd., in addition to heading the technology vertical for all group companies.

One such successful business leader is Shweta Srivastava, CTO, Paul Merchants. She holds expertise in strategic approach, mandated to develop and drive IT Strategy, IT business partnering, project delivery, support, training, and building and developing strong IT teams aligned with the business.

I am managing the IT transformation processes to accelerate growth and business objectives, with information technology emerging as an enabler in business. My comprehensive experience includes Technology and Technical Management under Prince Two and ITSM (ITIL) best practices.

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I have helped transform the business through the right technology adoption.

My continuous effort is towards optimizing IT cost and business processes in alignment with compliance guidelines.

Additionally, I helped ensure regulatory compliances, RBI Audits, IT Audits, and statutory IT obligations, including IT Security Compliances. To achieve the same, I have continuously worked closely with the legal department for executing legal agreements with technology vendors/partners as well as regulatory bodies. Mandated to develop and drive IT Strategy, IT Business Partnering, Project Delivery, Support, Training, and Building and Developing strong IT teams aligned with the business.

I have spearheaded the setup of PPI business for the company that involved setting up necessary automation systems and applications, server and network infrastructure, processes mandated by RBI for governance, monitoring, and risk management. I have been actively participating in collaborating with government authorities like RBI, NPCI, etc., as well as banks for enabling desired

‘

We aim to reach the remotest locations of the country to make the rural population digitally aware and empowered

‘

services to support the operations.

My key strength lies in: • • • •

• • • •

• • • • • • • • • •

IT Strategy and Roadmap development Analytics Risks and Compliances Business Partnering creating synergies to achieve business growth – Sales and Marketing, Finance, Operations etc Business Intelligence Mobile Computing Cloud Computing IT Innovations and Implementation of several business-oriented applications Projects Management Techno-commercial Operations IT Audits and Compliance Service Delivery UI/UX/CX oriented innovations Business Continuity Planning and Management IT Infrastructure and Security Policies and Standards Vendor Management IT Budget Forecasting/Management Contract Management and SLA Management

Shweta Srivastava, CTO, Paul Merchants

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Tell us more about Paul Merchants, its vision, and the key aspects of its stronghold in the Digital Payment Industry.

Paul Merchants Ltd is a Public Limited Company with our scripts listed on the Bombay Stock Exchange. We hold licenses issued by the Reserve Bank of India to act as Authorized Dealer Category II and is a prominent SubAgent of EBIX Money Express (P) Ltd for providing inbound International Money Transfer services.

Further, PML is an IATA accredited Travel Agency. For our quality systems and processes, we are ISO 9001:2015 certified by the United Registrar of Systems. We have been serving customers for the last two and a half decades. PML has an interest in various fields and offers numerous services, such as – Money Transfer, Foreign Exchange, Travel, Insurance, and Allied Financial Products.

Paul Merchants Finance Pvt. Ltd. (hereinafter referred to as "PMFPL"), a wholly owned subsidiary of Paul Merchants Ltd., was founded in the year 2010 and aimed to serve customers with fast and easy loan services. PMFPL is a non-banking financial company by virtue of License No. N-06.00596 issued by the Reserve Bank of India. PMFPL is also a licensed entity for issuing PPI in the form of Wallets and Prepaid Cards.

PMFPL also has a corporate agency license from IRDA and is authorized to sell insurance policies. PMFPL provides hand-crafted loan solutions specially made to complement our motto 'easy to avail and easy to pay.'

With PMFPL's smart gold loan service, an individual can suffice one's financial requirement against gold in an easy and hassle-free manner.

From a business leadership perspective, what is your opinion on

the impact of the COVID-19 pandemic on the Digital Payments Industry?

COVID-19 has thrown a lot of challenging situations in front of each enterprise and especially the ones for which we could never practically be prepared.

Like every other enterprise, we have also survived and explored multiple avenues with limited possibilities.

Nearly all industries are majorly impacted along with the global economy. At the same time, the positive side of it is that a lot of industries have seen a boom in the past two years, especially Digital Payments and Information Technology.

Luckily, I work in both domains, IT in BFSI, and we were able to innovate a lot of solutions and support business in all possible ways to sustain and ensure business continuity. The digital payment industry has seen a major revolution, and we are riding on the same wave.

What efforts did you take during the pandemic to sustain operations and ensure the safety of your team at the same time?

To sustain our operations during the pandemic, we extensively worked towards the digitization of all customer service-related areas. We supported businesses to reach customers through cloud telephony and other digital media.

We developed digital platforms to offer products and services to our end customers. We extended Web and Mobile platforms for our existing customers to get seamless support on the services being availed.

What is your opinion on the necessity for companies to align their offerings with technologies like AI and ML? 30 | March 2022 | www.insightssuccess.in

While the new buzzwords in the industry are AI/ML, I strongly believe that every solution and decision for adopting a technology should be driven by well-thought business use cases.

One should do a cost-benefit analysis before making any such decision.

It is extremely overwhelming to keep innovating and adopting innovative technologies, but there should be a direct contribution to the Top line and Bottom line.

As an established industry leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the Digital Payments Industry?

The Digital Payment industry is extremely interesting and dynamic.

Anyone planning to make a career in this domain is bound to see a lot of success, provided you are open to continuous learning.

It is not just technology enhancement; it is, in fact, a combination of business/revenue model analysis, financial viability, compliance, and sustainability which is interesting to understand and implement.

How do you envision further strengthening Paul Merchant's stronghold in 2022 and beyond?

As the ecosystem is evolving every day, our company is also progressive in terms of staying abreast with the latest trends and is working aggressively to deliver the products and services admirably adapted to the current trends.

We are planning to launch a lot of new products that are digital in nature and would impact the lives of not only Tier One and Two cities.

Grow Your Business

“You can’t sell anything if you can’t tell anything.”

– Beth Comstock

A

s rightly quoted by Beth Comstock the American business executive former vice chairman General Electric, selling is all about effective communication. Marketing thus is an art as well as a science of communicating the products or services effectively to our target audience good enough to encourage them to choose our product offering.

In this modern digital age of information exchange, every company or entrepreneur is seen communicating in one way or the other. Regardless of the market scenario, pandemic or the recession, every business enterprise needs sale to sustain and grow. Marketing communication is therefore the vital arm of every business.

The successful companies since the past few decades have one point in common. That is effective marketing strategies.

Effective marketing includes creation of right message, communication through the right medium and addressing the right target audience in minimum possible time.

Marketing mediums have evolved over time driving the marketers for a customized and focused efforts that include primarily the three key factors of Ÿ Message creation or Design creation. Ÿ Media strategy or planning for effective reach. Ÿ Marketing or Promotional efforts.

The success of any business lies in good number of sales generated from the wide marketing efforts conducted.

Marketing is applying the communication strategy for high reach, good visibility and encouraging inquiry generation.

Every entrepreneur needs to generate good number of

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Imp le

m Eff en

ting

Mar keti ectiv ng S e trat egie

s

for

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businesses leads or inquiries to increase the probabilities of sale. Let’s identify various effective marketing strategies which have been effective in increasing the brand awareness and inquiry generation. Ÿ Website Design: Websites are digital platforms of corporate business identity that provide a huge resource of information in various forms of data, videos, photographs or even links. They create the reliable identity and develop credibility of the business. Ÿ SEO: Search Engine Optimization as it is technical linking of the website content to the most searched ‘look-out’ questions in Google, known as the keywords.

They relate to meta tags in a very systematic and discreet manner. The google systems when scan the website will identify it as recent, relevant hence position it in the google search ranking. This SEO effort is an organic method done manually which helps to generate natural hits or visits to our website leading to number of inquiries. Ÿ SMM: Social Media Marketing includes the planned promotion of the company products or services through numerous message formats of design posts, blog content posts, video clips, polls, lucky draws or any simple contest. It also involves cross-marketing promotions by commenting or replying with solutions offered by our products. Ÿ Captive Media: Exhibitions and Events are niche centres of trade activities where the specific industryrelated businesses come together for business opportunities. This is a focused limited yet very effective medium of marketing where the products are displayed with live demos, direct interaction with customers generating a decent number of genuine inquiries and subsequently business conversion. A wide variety of print collaterals like business cards, leaflets and giveaways are used as marketing tools for smart and impactful presentations.

good control over the process, collection of genuine databases, market research and effective sales. The executives procure database of the customers, approach through tele calling and close sales through one-on-one presentation meetings. Ÿ Sponsorships: Participation in various well-known events in sports, social cause, cultural or educational seminars through sponsorships, gives the company a decent exposure to the event audience. It also helps to give a positive image to the business brand. Ÿ Mass Media: Advertising in the mass media of newspapers, radio, Television, online portals, virtual expos, Hoardings, local promotional activities give a massive reach to the message. Ÿ Mobile Applications: Mobile apps are commonly seen and used in many day-to-day transactions. The limited cost applications have a tremendous potential of easily being downloaded and used by the customers. This humble and non-invasive marketing platform helps build and connect with customers and develop a good association through regular personalized interactions.

The marketing strategy of planning the right media mix to communicate effectively to the target audiences within the available budget is essential. In a step-up approach where communication begins in a very subtle manner is gradually increased to a higher growing intensity while in the stepdown approach a big wide communication blast or coverage is made in most of the marketing mediums which gradually are scheduled for a steady reduction in the pace and scope.

While adopting any kind of marketing strategy proper market research is essential to understand the potential, the customer spread and the depth of the selected geographical area. Based on the research analysis, a marketing strategy can be formed with the logic of creating effective and result-oriented communication.

Ÿ Direct Marketing: This traditional marketing approach is still the most preferred and widely used as it gives

34 | March 2022 | www.insightssuccess.in

Vijith Sivadasan Looping-in Digital Immortality to Businesses

‘‘

Codelattice will continue to work on the bleeding edge technology and develop products that may reshape businesses

‘‘

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W

hat is the difference between a product and a project?

The biggest difference is in approach and execution. In a project, the focus is inward, finding solutions and systems, building, what to work on, etc. But in a product, the focus is entirely on the customer; what to deliver and why?

Similarly, in a project, the execution is done by following a plan, where the mantra is ‘on time, on budget, on scope.’

But in a product, the execution is done to deliver value to the consumer. The sweet spot is feasible, valuable, and desirable at the cross-section.

At Codelattice Digital Solutions Pvt Ltd, the Co-founder, Vijith Sivadasan, and his team work on products and not on projects, looping-in digital immortality to your businesses.

In an interview with Insights Success, for its latest edition of ‘Business Achievers Making a Difference – 2022’, Mr Sivadasan talks about this client-centric approach and its product-oriented execution-style. This method concentrates on building value, continuous evolution, and incremental loops of plan-do-check-act.

Following are the highlights of this interview: Give us a brief overview of your professional journey at Codelattice.

I found a passion for technology in my school days when I would lose track of time coding. So, in my early twenties, I set out to build a technology company with two of my friends to see what astounding feats we could accomplish with technology. That's how Codelattice came into being.

This was in 2009, and I was working full-time with Infosys.

We started as an IT service company, and the culture of learning and excellence has always been central to Codelattice. However, a couple of years ago, we pivoted our trajectory to focus on homegrown intellectual properties and products that make routine business processes more organized.

I have been leading the company from the USA while working full-time with giant multinational corporations such as Infosys, AON, Northwestern Mutual, and GE Healthcare.

We started Codelattice from one office in Calicut and currently operate in eight countries, including the US, Canada, Singapore, and the Netherlands. In addition, we

have off-shore development centres in India and the Republic of Macedonia.

Recently, one of our old allies Orange Interactive - a twenty-year-old technology company in UAE, has merged with our global brand umbrella and rebranded itself as Codelattice Dubai.

In 2018, I left my corporate job to pursue my entrepreneurial ambitions. It has been an adventurous, funfilled journey so far, and we are just getting started. We are all set to step up with a newer, better version of Codelattice with our products.

Tell us more about Codelattice, its vision, and the critical aspects of its stronghold on the industry you are catering.

We are a technology company that believes in constant metamorphosis through intentional learning. Ever since the inception of Codelattice, we have always worked on the most advanced technology stack. The intent is to keep questioning the existing way of doing things and find better ways to solve problems with technology. I always make better quality, better-coded software available to customers at a lower price.

Creativity and a customer-centric approach is one aspect of the business. We want to be an employee-first company, ensuring the growth and well-being of our team. The goal is to leave a positive impact - on our customers and our employees. Technology expertise has been our stronghold.

A couple of years ago, we pivoted from a service-oriented company to a product company. We hope to provide products that transform routine business processes and reach businesses all around the globe.

From a business leadership perspective, what is your opinion on the impact of the COVID-19 pandemic on your industry?

COVID has hastened the technological advancement and automation that will change the world as we know it today.

I see an inevitable change in the adoption of technical upgrades and an impetus to technology-driven businesses.

In this sense, the pandemic has ushered in a technologydriven era. It would help the world get better, one business at a time.

What efforts did you take during the pandemic to sustain operations and ensure the safety of your team at the same time?

Since the inception of Codelattice in 2009, we have been a cloud-born company, with our teams working remotely

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Business Achievers Making a Difference- 2022

We built an intranet software called 'Collate,' which serves as a digital office and holds all necessary contacts, files, apps, news, updates, etc. Collate was the reason our teams could collaborate so seamlessly. We have made it configurable so that other businesses can also take advantage of this product. It is available at www.collate.live.

‘‘

As an IT service company, the culture of learning and excellence has always been central to Codelattice

‘‘

across the globe. We do have offices; however, it is the choice of our employees whether to go to the office or work from home. So, when the pandemic hit and the world went on 'work from home' mode, it did not significantly change our operations.

What is your opinion on the necessity for companies to align their offerings with technologies like AI and ML? Whether we are ready for it or not, AI is the future of business, and those that don't jump on the bandwagon will most likely face failure. AI technologies provide a competitive advantage being rapidly adopted across industries worldwide to innovate business and operating models. Artificial intelligence and machine learning have shown the best results in increasing efficiency by taking over repetitive work that overwhelms employees and takes up most of their time. The best path to building more intelligent organizations is to "blend technology-enabled insights with a sophisticated understanding of human judgment, reasoning, and choice. Business executives must be inquisitive, forward-thinking, and action-oriented to avoid missing out on potential competitive opportunities.

As an established industry leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the industry you are catering?

This is a great time to do business. Entrepreneurship has never been celebrated this way before. But you must choose to be an entrepreneur for the right reasons and be aware of what hardships may come along the way.

Pursue something you love. Things seem to come together when you are doing just that. As a business owner, you have to wear many hats. Never be intimidated by hiring people more intelligent than you and having skill sets you don't possess.

There is no single template to become a successful entrepreneur. But there are specific necessary attributes, such as passion, vision, and resilience.

If you want people to join your quest and follow you, you need to believe in your vision and where you are going.

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"Codelattice's strategic approach and subject matter expertise have helped us tackle a variety of complex technological challenges. They work well as a team and customize their approach to fit their client's unique needs and culture, rather than trying to enforce a rigid process for their projects. They also value the customer's relationship with their suppliers, which is reflected in their professional interactions. The bottom line is that they make social media marketing easier and help their clients get better visibility and penetration. Grand Mart has a very professional business relationship with Codelattice Team which benefits both. And I do recommend them.” ~Sreejesh Unni | Manager – Sales & Marketing – Grand Mart Group, Doha, Qatar

"Codelattice is surely the best in what they do, and we say this from our personal experience. When we were facing a lot of troubles with our website, we decided to put our trust in Codelattice, and they saved our day! Their development support team came to our rescue and resolved the issues rather deftly. We appreciate the effort that they put in to study all the aspects of an existing project and resolve them while keeping us updated on the progress of the same.” ~Deepesh Mambatta | Founder, Business Head, HireStaar.com

While the path to get there may change, you need to have a very clear picture in your head as to what you want to build and be able to share it with others.

As with anything worthwhile in life, there will be failures along the way. However, it would help get up and get back in the game.

How do you envision further strengthening Codelattice's stronghold in 2022 and beyond?

We seem to be on the brink of a technology boom.

Codelattice will continue to work on the bleeding edge technology and develop products that may reshape businesses. The responsibility of forwarding thinking rests with the key decision-makers of the companies. We will continue to train aspiring engineers who are interested in upskilling. We are looking to develop competencies and partnerships to convert potential opportunities to actual business benefits. Our products are well-diversified and quite innovative.

What is the role of IT in improving small-scale industries and social organizations?

Technology has a real impact on most industries and all aspects of the economy. Small business owners can leverage limited capital in smarter, more effective ways with the help of technology. With the ability to instantly connect, share information and get feedback, up-to-date information is available for businesses, regardless of a person's location. Compared with traditional business, new technologies facilitate increased interactivity, flexibility, cheap business transactions, and improve interconnection with business partners and customers.

Technology gives small business owners and their employees the option of global collaboration. I am glad to be serving in a sector that is constantly upgrading and helping our civilization massively.

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Business Achievers Making a Difference - 2022

PRO-CONSULTING SOLUTIONS W

hen you invest in people to transform them into professionals, you automatically enhance your visibility and presence, ensuring further

Trailblazing Triumphant Business Management

to branding and market visibility, internal communications, business development and network management, talent management and strategic growth.

outreach.

And when you invest in best business practices of analyzing and assisting people in improving themselves, your people’s performance triumphantly manages your business. Because success is a journey together, cherishing the happy memories of achieving milestones passing by in rapid continuous succession.

At Pro-Consulting Solutions, Dr Vivek Das, Co-founder, and Principal (Law Firm Management & Strategy) shift your focus from anonymity to people, from absence to presence, and from inefficiency to performance. They provide professional bespoke consulting adding value to your business management.

Dr Das is speaking as the ‘Business Achievers Making a Difference- 2022’, an edition of Insights Success. Excerpts of his expert interview facilitate realistically executable solutions for the triumph of your business.

Please give us a brief overview of your professional tenure at Pro-Consulting.

As a law firm management professional, I have founded Pro-Consulting Solutions in July 2020.

Before setting up Pro-Consulting, I have worked as a core team member of another leading management consulting company for eleven (11) years in developing visibility and practice development, events, and media verticals, after moving out from the top law firm in India (erstwhile AMSS).

For seventeen (17) years, I have extensively worked with the senior leadership, partners, and practice groups of leading Indian law firms, assisting them in areas pertaining

I have serviced some of the best brands in legal, software, telecommunication, hospitality, healthcare, and retail businesses.

Tell us more about Pro-Consulting, its vision, and the key aspects of its stronghold on the industry you are catering to.

Pro-Consulting Solutions is a law firm management consulting organisation assisting companies, law firms and other legal practitioners with: • •

•

•

•

Talent acquisition: Manpower strategy, talent sourcing and hiring Law practice management: including performance analysis, growth strategy, compensation benchmarking, appraisals and drafting and implementing HR/IT/operational policies Visibility and brand awareness: developing an outreach strategy, creation of brand identity elements, building a web presence, media placements, networking and industrial relations management, content marketing, social media optimization and online-offline event support Practice development: Strategy and plan for expanding practices and to other sectors or jurisdictions, including building relations with global firms, database creation, prospect identification and engagement, effort mapping and analysis Growth strategy and business performance: Advisory and implementation of tailor-made campaigns

Our Vision – We yearn to be the most trusted and respected consulting organisation in India, catering to a global clientele while continuing to make a difference by professionalizing legal

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,,

As a pioneer in the law firm management domain, Pro-Consulting Solutions have so far worked for more than four-hundred law firms in India

,,

Dr Vivek Das, Co-founder, and Principal (Law Firm Management & Strategy)

and other professional set-ups and helping them achieve their business objectives.

For the last fifteen years, I have worked with various legal practices assisting them in professionalizing their set-ups – putting processes, devising, and finalizing a strategy for branding, visibility, practice development, hiring and growth, and further working towards their successful implementation.

As a pioneer in the law firm management domain, I have so far worked for more than four-hundred law firms in India, collaborated with NDTV, ET Now, WION (Zee) for media partnerships for law-based series with curated content and contributed to organizing some of the marquees thought leadership events in India.

Besides catering to a diverse clientele, we have been honored with the following recognitions for our work and expertise, • • India’s Top 10 Emerging Consultancy Start-Ups 2021

by Insights Success • Best Consulting Company of the Year 2021 at the Time2Leap National Awards-MSME Edition for its outstanding accomplishments in the field of Business

•

• •

and Law Firm Management Consulting presented by Shri Pratap Chandra Sarangi (the then Hon’ble Minister of State MSME, Govt. of India) Indian Achiever’s Awards 2021 for being a Young Entrepreneur in recognition of Outstanding Professional Achievement and Contribution in Nation Building Company of the Year 2021 by The CEO Story 2021 for its admirable growth and differentiating factors One of the Top 30 Most Admired Companies by Insights Success 2021

From a business leadership perspective, what is your opinion on the impact of the COVID-19 pandemic on the industry you are catering to?

COVID-19 significantly impacted people-intensive sectors, particularly ours – management consulting as it requires a lot of personal interaction with clients, deliberating and discussing issues almost daily.

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We all had to migrate to a virtual model of operation – requiring us to adapt to dependence on virtual calls, longer hours of operations, and build adequate infrastructure to ensure seamless interaction. Though the higher client engagement was heartening, the delayed cash flows and new mandates with fixed costs mounting up kept testing.

However, as the lockdown norms were eased and business activities slowly started, things are now shaping up, albeit slowly. Our office operations have resumed (of course following all safety protocols), and the clients’ physical meetings have begun too.

My general assessment is that there has been an uptick in business activities across sectors. The situation has improved over the last few months, and things are looking upwards and onwards.

What efforts did you take during the pandemic to sustain operations and ensure the safety of your team at the same time?

We started during the ongoing pandemic, and hence, everything had to be organized very remotely. Setting up a befitting IT Infrastructure, approaching clients and convincing them for more e-interactions were a learning experience for us. It surely helped us think out-of-the-box and evolve our products to suit the requirements of our clients.

During the lockdowns, we all were working from home, and all our work-related data had to be made accessible through secured cloud servers, and the clients’ and team interactions were held on virtual modes.

We further encouraged our employees and their families to get vaccinated and provided all the requisite assistance when a couple of our colleagues were recovering from COVID-19. With lockdowns being eased and the situation improving, we have switched to a hybrid mode of working.

What is your opinion on the necessity for companies to align their offerings with technologies like AI and ML? AI and ML are already transforming the consulting domain, particularly the legal sector, which was unthinkable. The growing acceptance from the business support professionals is a testimony of its growing success.

AI is finding its feet owing to the increasing need for market intelligence, data processing, database, and document management, authenticating documents, managing client-related information, and even transcribing communications, amongst many other things.

Even for our clients – who are majorly law firms, embracing AI has helped them with better due diligence,

authenticating evidence, effective contract management, analyzing outcomes of cases, document analysis etc.

It is helping them in cutting down costs, time, and effort, and reducing biases, thereby increasing accuracy. So yes, I definitely see aligning offerings with AI and ML will be the way forward across sectors.

As an established industry leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the industry you are catering to?

My advice to budding entrepreneurs is to be sure of their decision to enter this field and be prepared to invest a few years dedicatedly. Things may not go your way initially, given that in the consulting domain, experience, reputation, and perseverance counts a lot. Having a plan B is essential, but not giving enough time to any career option may not help either.

Education, professional affiliations, and working relationships in the industry are key differentiators.

Therefore, one needs to have a thought-through strategy as well as the investment of time before yearning to become a successful consultant.

‘To me, a successful law firm management professional is someone who is approachable, trusted, and respected for their advice. Understanding the problem clearly will lead to its effective resolution.’

How do you envision further strengthening ProConsulting’s stronghold in 2022 and beyond?

The tenacity of the vaccination drives and ramping up of medical infrastructure has given the businesses confidence and impetus. It is encouraging to see the tremendous response and upward shift in the momentum with business activities increasing.

It is equally heartening to see that the growing competition has also led to the evolution of multi-skilled resources innovation in how organizations market themselves, package their products and decide on their pricing.

Embracing technology has been the key factor for the growth and success of every organisation in the last two years.

The above factors and technology integration across functions and processes have really helped us expand our service offerings. We see an excellent future for technologybased solutions in our sector. We have already started integrating technology in our solutions to reduce the dependence and intervention of people to the extent possible.

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