THE MOST INFLUENTIAL MANAGING DIRECTORS
SHAPING THE FUTURE OF THE INDUSTRY
Moniri
Managing Director
SHAPING THE FUTURE OF THE INDUSTRY
Moniri
Managing Director
Leading Lubrex Towards a Future of Innovation and Excellence
– John C. Maxwell “
A leader is one who knows the way, goes the way, and shows the way.
Inaneradefinedbyaccelerateddisruption,theroleofManagingDirectorhasevolved
fromstrategicoversighttotransformationalleadership.Thesebusinessleadersarenot simplydrivingbusinessperformance—theyareredefiningindustries,championing innovation,andleadingwithpurpose.
Thesevisionariesaresteeringorganizationsthroughcomplexgloballandscapesmarkedby digitalacceleration,evolvingconsumerexpectations,andsocio-economicshifts.Whetherin finance,manufacturing,healthcare,technology,orenergy,they’returningchallengesinto growthopportunitieswithprecision,resilience,andforward-thinkingstrategy
Whatsetsthemapartisarareblendofoperationalexpertiseandabold,adaptivemindset. Theyarereshapingtraditionalmodels—embracingsustainability,fosteringinclusive cultures,anddeployingemergingtechnologiestofuture-prooftheirenterprises.Undertheir stewardship,companiesarenotjustsurviving;they’resettingnewbenchmarksinefficiency, brandimpact,andstakeholdervalue.
TheseManagingDirectorsarealsopowerfultalentarchitects.Theyunderstandthatthe futurebelongstoorganizationsthatinvestinpeople.Throughmentorship,agilestructures, andastrongemphasisonleadershipdevelopment,theyarebuildingempowered,highperformingteamsequippedtothriveamidchange.
Theirstoriesarenotjustaboutcorporatesuccess—theyareblueprintsofinfluence, resilience,andenduringrelevance.Eachprofileinthisfeaturerepresentsaleaderwhose decisionstodayareshapingthemarkettrends,operationalnorms,andleadershipparadigms oftomorrow
AswespotlightTheMostInfluentialManagingDirectorsShapingtheFutureofthe Industryin2025,wehonorindividualswhodon’tjustleadcompanies—theyleadchange. Staywithusaswedelveintotheirjourneys,philosophies,andthefuturetheyareactively engineering.
CIO
Abbas Moniri Leading Lubrex Towards a Future of Innovation and Excellence 24. 32. A R T I C L E S
Mohammed Zubair A Decade of Affordable Excellence and Visionary Leadership
Muhammad Zaim A Catalyst for the Renaissance in Hospitality Excellence
Strategy-Driven Leadership: Turning Ideas into Impact
The Trust Factor: Leadership That Builds Loyalty
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Mia
Richard
Abbas Moniri Managing Director
Hussein Galal Director
Mohammed Zubair Managing Director
Muhammad Zaim Managing Director
Premjith Balakrishnan Managing Director
Company Name
Lubrex lubrex.net
VITALKONZEPT vitalkonzept-leipzig.com
MSZ Consultancy mszconsultancy.com
Red Berry Travels and Tours redberrytourism.com
Amdis Health Sciences amdis.in
Abbas' strategic vision and industry exper se con nue to steer Lubrex towards dynamic growth and opera onal excellence in the compe ve lubricants landscape.
Hussein's vision has been pivotal in posi oning VITALKONZEPT as a trusted name in health consultancy and wellness transforma on across Germany and beyond.
Under Mohammed's leadership, MSZ Consultancy has built a strong reputa on for delivering reliable, efficient, and personalized corporate solu ons.
With a focus on cra ing personalized travel experiences and delivering excep onal customer service, Zaim has posi oned Red Berry as a trusted name in both inbound and outbound travel solu ons.
Premjith’s strategic vision combines deep industry exper se with a customer-centric approach, enabling Amdis to address the evolving needs of consumers and healthcare professionals alike.
Moniri Managing Director
Thelubricantsectorisessentialfortheseamless
functioningofmachineryindiverseindustries, includingautomotiveandindustrialapplications. Ongoingtechnologicalandengineeringadvancementsare propellingthecreationofhigh-performancelubricantsthat improveefficiencywhileminimizingenvironmentaleffects.
Withanincreasingfocusonsustainability,businessesare integratingautomatedsystems,environmentallyfriendly solutions,andcutting-edgeproductiontechniques.As demandrisesworldwide,theindustryisbroadeningits scope,providingproductsthatalignwithchangingmarket requirements.Researchanddevelopmentarefundamental tothisvibrantsector,drivinginnovationandcontributingto amoresustainablefuture.
AbbasMoniriservesasaprimeexampleofthefutureof innovationandexcellence.Abbas’entryintotheoil& energysectorwasdrivenbyhispassionforengineering, innovation,andthesubstantialimpactenergysolutions haveontheworld.Hisjourneybeganin2000whenhe movedtoDubaitopursuehighereducation.Armedwitha BachelorofScienceinChemicalEngineeringandanMBA fromtheAmericanUniversityofSharjah,Abbas’sacademic foundationsetthestageforhissuccessfulcareerinthe industry
Bornintoafamilywithoverfivedecadesofexperiencein thelubricantbusiness,Abbaswasexposedtothenuancesof thefieldfromanearlyage.Hisfamily’slegacyintheoil sectorplayedapivotalroleinshapinghiscareer.In2005, Lubrexwasestablishedfromavisionbyindustryexpertsto createabrandthatmetinternationalstandards,backedby OEMandAPIcertifications.UnderAbbas’sleadership, Lubrexwouldsoonbecomeapioneerofinnovationand quality
Balancinghisstudiesandearlyworkexperience,Abbas appliedhistheoreticalknowledgetoreal-worldscenarios, furtherdeepeninghisexpertiseandpassionforthelubricant industry.Forhim,industryisn’tjustaprofession;it’sa drivingforcewheretechnology,efficiency,and sustainabilityconvergetocreateimpactfulsolutions.
In2025,Lubrexwillcommemorateits20thanniversary, highlightingtwodecadesofadvancementandleadership withinthelubricantsector Thissignificantachievement reflectsAbbas’scommitmentandforesight,whichhave propelledLubrextoapositionofglobalsignificance.His evolutionfromahopefulchemicalengineertoaninfluential leaderhasbeeninstrumentalinthecompany’s development.Ithasestablisheditsstatusasamajor contenderintheinternationallubricantmarket.
Abbas’s leadership is characterized by strategic foresight, collaboration, and an unwavering pursuit of excellence.
Byembracingstrategicinnovation,leveraging technologicalprogress,andprioritizingsustainability, Lubrexhasbroadeneditsscopetocatertovarious industriesaroundtheglobe.Thecompany’spersistent emphasisonquality,customersatisfaction,andoperational excellencehasfurtherenhanceditsreputation,pavingthe wayforongoingsuccessinthefuture.
Lubrex’sjourneybeganin2005withtheestablishmentof itsfirstproductionfacilityintheHamriyahFreeZone, settingthestageforaremarkablestoryofgrowthand innovation.Thecompany’scommitmenttoqualitywas clearfromthestart,andby2007,itsproductioncapacity hadgrowntoanimpressive90millionlitersannually
In2015,Lubrexfurtherexpandedwithanewfacilitythat includeda5,600-square-meterwarehousingexpansion, allowingthecompanytoscaleupproductionwhile maintainingoperationalexcellence.Amajorleapin productiontechnologyoccurredin2017withthe introductionofanautomatedbatchblendingsystemand advancedplasticpackaginglines,enhancingspeedand quality
In2018,Lubrextookanotherstepforwardbyintegrating roboticpalletization,improvingefficiencyandprecisionin handlingfinishedproducts.
RecognizinggrowingdemandacrosstheGCCregion, LubrexopenedanewmainlandUAEfacilityin2020, furtherstrengtheningitspositioninkeymarkets.The followingyear,in2021,Lubrexaddedagreaseplantwith anannualproductioncapacityof15,000MTand30 varietiesofgreases.
By2024,LubrexhadintegratedanAI-driven,fully automateddrumfillinglinewithaproductioncapacityof 250,000litersperday.Lookingaheadto2025,thecompany
Lubrex’s success is rooted in innovation, and Abbas ensures the company remains at the cutting edge by investing in state-of-the-art technology and eco-friendly solutions.
He empowers his team, fosters a culture of innovation, and ensures a customer-centric approach in every aspect of the business.
Hishands-onleadershipstyle,combinedwithhisdedication tocontinuouslearning,ensuresthatLubrex’sworkforce remainsaheadofindustrytrends.Throughcollaborative decision-making,Abbashascultivatedanenvironment wherecreativitythrivesandresultsareachieved.
addedninenewABBunits,boostingcapacityto140 millionlitersperyear Thisexpansion,alongwitha10,000square-meterwarehousingfacilityextension,further solidifiedLubrexasanindustryleader
AstheManagingDirectorofLubrex,AbbasMoniriisthe drivingforcebehindthecompany’sstrategicvisionand day-to-dayoperations.Hisleadershipextendsbeyond overseeingproductdevelopmentandsupplychain optimization-itinvolvesinspiringinnovationandfostering acultureofexcellencewithintheorganization.Underhis leadership,Lubrexhasnotonlygrowninscalebutalso garneredrecognitionforproducinghigh-performance lubricantsthatmeetthediverseneedsoftheautomotiveand industrialsectors.
Abbas’shands-onleadershipapproachemphasizesteam development.Lubrexconductsquarterlytrainingprograms toensureemployeesstayup-to-datewiththelatestindustry trendsandtechnologicaladvancements.Thisinvestmentin theworkforcehasbeencrucialinmaintainingthe company’scompetitiveedge.
Withabackgroundinbothengineeringandmanagement, Abbasbalancesinnovationwithfiscalresponsibility, ensuringLubrex’ssteadygrowthandoperational excellence.Hisresilienceandstrategicforesighthavebeen keytonavigatingchallengesandmarketfluctuations.
Abbas’sleadershipischaracterizedbystrategicforesight, collaboration,andanunwaveringpursuitofexcellence.He empowershisteam,fostersacultureofinnovation,and ensuresacustomer-centricapproachineveryaspectofthe business.Underhisguidance,Lubrexhasexcelledin operationsandbecomeamodelofinnovationwithinthe lubricantindustry.
Thelubricantsectorpresentsnumerouschallenges, includingfluctuatingmarketdynamicsandstringent environmentalregulations.Abbashasnavigatedthese hurdleswithstrategicplanning,technologyinvestments, andanadaptivebusinessmodel.Hisfocusonresearchand developmenthasallowedLubrextointroduceproductsthat meetandexceedindustrystandards.
AkeypriorityunderAbbas’sleadershiphasbeen sustainability.Lubrexhasembracedautomationand digitalizationtooptimizeproductionandreduceits environmentalimpact.Thisforward-thinkingapproachhas positionedthecompanyasaleaderinsustainabilitywithin theindustry,withproductsthatmeetbothperformanceand environmentalstandards.
Lubrex’ssuccessisrootedininnovation,andAbbasensures thecompanyremainsatthecuttingedgebyinvestingin state-of-the-arttechnologyandeco-friendlysolutions. Lubrex’scommitmenttoresearchanddevelopmenthas enabledtheintroductionofhigh-performancelubricants thatmeetevolvingindustrydemands.
Thecompany’sexpansion,bothintermsofproduction capabilitiesandglobalreach,servesasatestamentto Abbas’svisionforLubrex’sfuture.Theintegrationof automatedblendingsystems,roboticpalletization,and expansionintonewfacilitiesreflectsLubrex’sforwardthinkingapproach.Lubrex-manufacturedproductsare currentlyavailableinmorethan87countriesworldwide andcontinuetoexpandfurther.
Lubrex’scommitmenttosustainabilityextendsbeyond regulatorystandards.Inthecomingyears,thecompany planstoinstallasolarenergyplanttopoweritsproduction facilities,reducingrelianceontraditionalenergysources andminimizingitscarbonfootprint.Inaddition,Lubrex willestablishitsownmetaldrummanufacturingunitwith theobjectiveoffurtherreducingitscarbonfootprintand advancingsustainabilityefforts.
Lubrexisalsocommittedtoreducingplasticwastethrough automatedblowmoldingtechnologyandacompany-wide
With a background in both engineering and management, Abbas balances innovation with scal responsibility, ensuring Lubrex’s steady growth and operational excellence.
“no-paper”policy.Thecompany’sdedicationto environmentalpreservationisfurtherreflectedinitstree plantinginitiatives,reinforcingLubrex’srolein contributingtoasustainablefuture.
Abbasoffersstraightforwardguidancetoyoung professionalsenteringthelubricantindustry:remain dedicatedtocontinuouslearning,welcomeinnovation,and cultivaterobustprofessionalnetworks.Heassertsthatthese attributesarecrucialforanyoneaimingtomakea meaningfulcontributiontothefield.Ongoingeducationnot onlyimprovestechnicalskillsbutalsoenhances adaptabilityinarapidlychangingmarket.Welcoming innovationleadstonewideasandthecreationof sustainablesolutions,whilestrongnetworksoffervaluable insightsandopportunitiesforcollaboration.
ForAbbas,hiscareerexemplifiesresilience,commitment, andforesight.HisleadershipatLubrexdemonstratesthat withtherightblendofinnovation,teamwork,andstrategic vision,remarkableachievementsareattainable.By fosteringagrowthmindsetandbeingreceptivetonew challenges,Abbashasadeptlynavigatedindustryshiftsand propelledLubrextowardgreaterachievements.Hisjourney servesasasourceofinspirationforemergingprofessionals, illustratingthatpassionanddeterminationcanturnvision intoreality
Lookingtothefuture,Abbas’svisionforLubrexisclear:to expanditsglobalpresence,leadthewayinsustainable lubricantsolutions,andleavealegacyofinnovationand industryleadership.Throughacommitmenttoresearch,
sustainability,andexcellence,Abbasaimstoensurethat Lubrexremainsattheforefrontofthelubricantindustryfor generationstocome.
Abbas'sachievementsarefundamentallyanchoredinthe backingofhisfamily,especiallyhisfather,whose mentorshiphasbeenpivotalinguidinghisprofessional path.Healsorecognizeshisbusinesspartner,Vahid Naeimi,forhissteadfastsupportandsharedvisionsincethe foundingofLubrex.Theircollaborationhasbeenvitalin propellingthecompany'sgrowthandfosteringinnovation.
Furthermore,AbbasexpressedgratitudetotheUAE governmentforcreatingaconducivebusinessclimate,as wellastoLubrex'scommittedstaffandinternational partners,whosededicationandteamworkhavebeen essentialtothecompany'sextraordinaryprogress.
Throughhisvisionaryleadershipanddedicationto innovationandsustainability,Abbasemergesasoneofthe mostprominentmanagingdirectors,makingasignificant impactonthelubricantsectorandmotivatingtheupcoming generationofleaders.
Visionaryleadershipisn'tenough;terrificleadership
isdoing.Leadershipfueledbystrategyisthespan connectinggrandthoughtstotangibleoutcomes.It makesavisionarythinkbigandthencarefullybreakupthat visionintosystematicplansandintentionalaction.With today'sdynamicbusinessclimatewherechangecannotbe avoidedandcompetitionishot,leadersnotonlyneedto thinkbigbutmustalsoleadwithintentionality—giving purposetoeachactionwithdeliberatestrategy
Everysuccessfulstrategystartswithavision.Avision alone,however,isadream.Visionaryleadersknowthatan idea'sworthisonlywhenitistransformedintoaction.They
spendtimefiguringoutvitalgoals,bringingteamstogether, establishingmeasurablegoals,andbuildingstep-by-step roadmaps.Theseleaderscoupleconceptualthinkingwith tacticalexecutiontoensuretheeffortoftheorganization alwaysremainsdirectedtowarditslong-termgoals.
Inaneraofinformationdominance,datafluencyis imperativetostrategy-ledleadership.Gutaloneisnot enoughanymore—decision-makingisnowdata-driven, analytics-andinsights-based,supportedwithreal-time feedback.Data-drivenleaderscanspotopportunities,sense threatsearly,andcalibrateplansinresponsetoevolving circumstances.Themethodicalapproachdoesbringmore
accuracy,naturally,butalsoencouragesstakeholderstobe comfortablewiththeunequivocaltrainofthoughtthat underlieseachstep.
Thestrongestfeatureofstrategy-ledleadershipmaybethe powertoalignanorganizationaroundasharedpurpose.If teamscanseehowtheirworkishelpingtocreatesomething greater,thenmotivationandcommitmentaresuretofollow. Leadersneedtobeabletoclearlycommunicatethe"why" ofthestrategysothateveryoneintheorganization,from theexecutivesuitestothefrontlines,knowshowthey contributetothebigpicture.Wheneveryoneisonthesame pageinthisway,accountabilityincreasesandacultureof ownershipemergeswhereresultsmatter.
Strategy-ledleadershipisnotaboutrigidlyadheringtoaset plan.It'sadaptablewithoutwaveringfromthecore objectives.Marketschange,technologieschange,and customerneedschange—leadersneedtobeagileenoughto changecourse,butdisciplinedenoughtoremaincommitted tothemission.Strategyremainsadynamiccompass, continuallymeasuredandcalibratedtofitnewrealities, withoutsacrificingthevalueoflong-termeffects.
Effectiveleadershipisinspiringstrategicthinking throughouttheorganization.Strategydoesnotliveinthe boardroombutbloomswhenwateredateverylevel. Strategistswhocreatestrategicstrengthwithin organizationsfreemorelevelsofinnovation,problemsolving,andcollaboration.Theyconstructaculturein whichindividualsdonotmerelyact,butunderstandthe biggerpictureandaddvaluetoit.
Toleadstrategicallyistoleadbymetrics.Effectneedstobe defined,quantified,andassessed.Itisnotequivalentto drowninginvanitymetricsbutquantifyingmain performancemeasuresthatindicatedirectiontowards significantresults.Results-focusedleadersmonitor outcomesperiodically,celebratesuccesses,gaininsight fromfailures,andapplylearningtopromoterelentless improvement.Suchresults-basedculturemakesstrategy liveandworkable.
Ultimately,strategy-drivenleadershipisaboutcreating organizationsthatdon'tmerelyrespondtothemomentbut casttheireyesonthefuture.Theseleadersbecomeresilient byplanningfortheunknown,investinginpeople,and havingtheirearstothegroundonindustrytrends.They lookaroundcornersandsettheircompaniesuptolead,not follow.Theircapacitytoconvertideasintoimpactisn't merelyacompetitiveedge—it'sadriveroflong-term growthandchange.
Leadershipcanturnintochaosinamomentwithout strategy.Butwithintentional,unifiedplanningasitsguide, leadershipisaforcethatdirectspeople,resources,and imaginationtowardstatedobjectives.Strategy-based leadersinspire,sure,butalsoaccomplish.Theyconvert potentialtoperformance,visiontovalue.Andindoingso, theycreatealegacynotofideasleftundone,butofimpact made. CIO
Intoday'srapidlyacceleratingbusinessworld,sound
leadershipisallabouttrust.Largerthanabuzzword, trustistheinvisiblebutpowerfulforcethatconnects leadersandtheirorganizations,employeesandcompanies, brandsandcustomers.Withoutit,leadershipdissipatesinto authority;withit,leadershipbecomeslastinginfluence. Trust-buildingleadersdon'tjustreceiverespect—theyelicit loyalty,cooperation,andlong-termsuccess.
Leadershiptrustreliesonfoundationsofintegrity, competency,transparency,andempathy Acredibleleader hasconsistentvaluesandactionsandfollowswordsby actions.Thereisdecisionmakingonthegroundsoffairness andethics,sofollowerstrustsuchaleader.Competency allowsfollowerstoperceivethattheirleadercanguidethe organizationintherightdirection,andtransparencyavoids uncertaintyandallowsopenness.Empathymakesothers feelheard,seen,andvalued—enrichingthehuman relationshipatthecoreofsuccessfulleadership.
Leadershipisn'tasoloact.Whileit'sessentialthat subordinatestrusttheirleader,thereverseisnoless essential.Bytrustingsubordinates,leadersgrantindividuals thefreedomtoown,thinkinnovatively,andact courageously.Empowermentcreatesacultureofmutual respectandself-leadership.Staffthataremadetofeel trustedtendtosurpassobjectives,sharethoughts,andbe loyaltoorganizationalobjectives.Withinthissymbiotic relationship,trustisthecementthatholdsteamsontrack andmotivated.
Consistencyofbehavior,expectation,anddecision-making isessentialintrustbuilding.Wheremanagersactina contradictorywayorchangeprioritieswithout transparency,confidenceisdestroyed.Teamsneedtoknow whattoexpectfromtheirleadersandhowdecisionsare made.Aconsistentleadershipstylebuildsreliabilityand psychologicalsafety,allowingpeopletofocusontheir workwithoutfearofarbitrarychangeordiscrimination. Trust,inthisway,isaninvestmentmadeovertime,built onereliableactatatime.
Open,honest,andfrequentcommunicationisprobablythe mosteffectivemeansofestablishingtrust.Openly communicatingleaders,whonotonlysharesuccess,but failureanddoubt,showvulnerabilityandhonesty Credibilityandlikabilityresultfromthis.Frequentupdates onprogress,openfeedback,andlisteningaresimplehabits thatshowleadersarenotmerelygivingorders,butare concernedfortheirpeople.Whenpeoplefeeltheyare listenedtoandtheymatter,theywillbemorelikelyto adheretoleadershipandprioritizeorganizational objectives.
Accountabilityisafoundationoftrust.Leadersneedtohold themselvestotheverysameexpectationsthattheyhavefor otherpeople.Whentheyassumeresponsibilityformistakes, claimtheresults,anddisplayethicalactions,theyestablish theirreliability.Trusterodesovertimewhenleadersturn blameawayorprovideleniencyforthemselves.However, leaderswhopracticeaccountabilityeverydaymakea culturethateveryonerecognizesintegrityisnotachoice.
Empathyisnotasoftskill—it'saleadershiprequirement.In high-stakescultures,leaderswhoareattunedtoand responsivetotheemotionalneedsoftheirteamsbuild deepertrust.Stressmanagement,recognitionof achievement,andindividualdevelopmentallare contributorstoemotionalallegiance.Emotionalintelligence enablesleaderstooperateacrossinterpersonalcontexts withsensitivityandempathy,demonstratingthattrustisn't justaboutoutcomes—it'saboutpeople.
Onlywhencrisisstrikescantherealpoweroftrustbe unleashed.Itcouldbeeconomicdecline,restructuringof theorganization,ordisruptionfromoutside.Theleaders whohavegainedtrustcansuccessfullytaketheirteams throughadversitytogetherandwithcourage.Duringtimes ofutmostpressure,individualsturntoleadershipfor guidanceandreassurance.Andiftrusthasbeenestablished ingoodtime,thenleaderswillreceivesupport,tolerance, anddevotionevenwhensomedecisionshavetobemade whicharehard.
It'slesseasytoestablishtrustinvirtualandremotework environments.Withoutthepresenceofface-to-face interaction,leadershavetobeevenmoredeliberatewith theirbehavior.Regularvirtualcheck-ins,clearly communicatedexpectations,andacknowledgmentof contributionsareessential.Technologycansupport communication,buttoneofvoice,responsiveness,and attentivenesswillultimatelymakeorbreaktrustinavirtual environment.
Trust-basedleadershiphasimplicationsthatextendwell beyondindividualrelationships.Companieswithhigh levelsoftrusthavemorecommittedemployees,reduced turnover,enhancedinnovation,andgreaterperformance. Customersalsowillbemoreloyaltobrandstheytrust. Internallyandexternally,trustliberatesanorganization's capacitytogrowandsustainsuccess.Itgenerates collaborationratherthancompetition,purposeratherthan politics,andharmonyratherthanconflict.
Leadershipisfundamentallyarelationship.Andlikeevery relationship,it'ssustainedontheplatformoftrust.Leaders whoprioritizetrustdon'tuseauthoritytodictate—instead, theybuildloyaltyonthesoilofrespect,empathy,and integrity Theyfosteranenvironmentinwhichpeoplefeel comfortableaddingvalue,innovating,andevolving.Ina worldthatcanneverbesure,changingeveryday,trustis themostvaluableassetanyleadercanhave.Itisthe intangiblepowerthatmakesstrategywork,visionareality, andleadershipalegacy. CIO