Brie Seumenicht
A Visionary Leader Driving CX Innovation, Accountability, and Leadership





A Visionary Leader Driving CX Innovation, Accountability, and Leadership
Successful CEOs are those who have the ability to inspire and motivate others, to build strong teams, and to lead by example.
- Cyril Ramaphosa
Theessenceofleadershipgoesbeyondknowledgeandstrategy—itistheabilitytoinspire,adapt,and
createmeaningfulinfluence.Trueleadersunderstandthattheirresponsibilityisnotjusttodirectbutto cultivateanenvironmentwheregrowthandtransformationthrive.Asindustriescontinuetoshift, thosewhoguideotherswithclarity,resilience,andinsightremaininvaluable.Leadershipcoachingplaysa vitalroleinequippingindividualswiththeskillsandmindsetnecessarytoembracechangeandelevate performance.
Thisedition, The Most Dynamic Leadership Coaches to Watch in 2025,presentsprofessionalswhoare redefiningleadershipcoaching.Theirexpertiseisnotconfinedtotheories;itisreflectedinreal-worldresults. Thesethoughtleadersprovideguidancethatempowersindividualsandorganizationstobreakboundaries, enhancedecision-making,andcreatealastinginfluence.Throughtheirdedication,theyenableprofessionals todevelopconfidence,fostermeaningfulrelationships,andapproachchallengeswithafreshperspective.
OnesuchleaderisBrigitteSeumenicht,FounderandCEOofMERKATUA.Shehasdedicatedhercareer tohelpingtopexecutivesthinkbeyondconventionalmethods,encouragingthemtoembracediverse perspectivesandmakedecisionsthatleadtoenduringimpact.Herphilosophyrevolvesaroundcontinuous personalandprofessionalevolution,ensuringthatleadershipremainsaforceforpositivetransformation.Her approachhasinfluencedhoworganizationscultivatecollaborationandlong-termengagement.
Theinsightssharedinthiseditionreflectthedepthofexpertisetheseprofessionalsbringtoleadership coaching.Theirinfluenceextendsbeyondtheindividualstheymentor,shapingindustriesandredefiningwhat itmeanstoleadwithpurpose.Asyouexplorethesestories,maytheyserveasasourceofinspirationand motivation,encouragingyoutoelevateyourownleadershipjourney
Haveagreatreadahead!
-Alaya
C O V E R S T O R Y
08. Brigitte Seumenicht A Visionary Leader Driving CX Innovation, Accountability, and Leadership
16. 20.
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Business
Business
Marketing
oni) Beck-Doss
Brigi e Seumenicht
Founder and CEO
Cose e Strong Project Advisor
Elena Armijo Founder and CEO
MobileGene xDNA mobilegene xdna.com Company
MERKATUA merkatua.com.mx
An one (Toni) Beck-Doss is a dynamic entrepreneur with a passion for helping people uncover the truth, navigate life’s challenges, and make informed decisions through Mobile Gene x DNA.
Brigi e Seumenicht is a highly respected consultant, speaker, and coach specializing in Customer Experience, Accountability, and Leadership.
Ranjit Nair Founder and CEO
Kimley-Horn kimley-horn.com
The C Suite Collec ve thec-suitecollec ve.com
Potluck Culture Solu ons potluckculture.com
Cose e Strong is passionate about collabora ng with organiza ons to develop innova ve learning solu ons, op mize leadership performance and foster cohesive, highimpact teams.
Elena Armijo offers in-depth and customized execu ve programs for high performers at the top of their respec ve fields – from CEOs, to professional athletes, policy-focused individual, entertainers and ar sts.
Ranjit Nair has extensive experience in talent management, leadership development, and execu ve coaching, helping organiza ons build people-focused environments that drive innova on and performance.
Brigi e Seumenicht Founder and CEO MERKATUA
A Visionary Leader Driving CX Innovation, Accountability, and Leadership
Inboardroomsacrossindustriesandcountries,top
executivesandteamsseekoutatrustedvoice—one knownfortransformingleadershipandunlocking potential.Withareputationforchallengingperspectives andinspiringgrowth,BrigitteSeumenichthasbecomea forceintheworldofleadershipdevelopment.
AstheFounderandCEOofMERKATUA,shehas workedwithleadersatthehighestlevels,guidingthemto thinkexpansively,embracediverseviewpoints,andmake decisionsthatnotonlydriveresultsbutleavealasting impact.Herphilosophyisclear:leadershipisn’tjustabout success,it’saboutevolution,bothpersonaland professional.Throughherwork,shehasshapedtheway organizationscultivateengagement,collaboration,and meaningfulchanges.
Brigitteisahighlyrespectedconsultant,speaker,andcoach specializinginCustomerExperience,Accountability,and Leadership.Forovertwodecades,shehasworkedwith leaders,helpingthemshifttheirmindsetsandstrengthen theirleadershipimpactthroughaccountabilitywhile focusingoncustomerexperience.Hermissionisclear:to guideleadersintransformingnotjusttheirbusinessesand teams,buttheirlives.
ToBrigitte,leadershipgoesbeyondinfluence—it’sabout inspiringrealchange,ignitingwhattrulymatters,and creatingalastinglegacy Throughherextensiveworkwith CEOsandteamsacrossindustriesandcultures,shehasseen firsthandthatleadershipisn’tjustaboutmakingdecisionsor drivingresults;it’saboutensuringthatpeoplegrow,evolve, andleavebetterthantheyarrived.
Brigittehasbeenadrivingforceinshiftingleadersfroma blame-basedculturetoanaccountabilitymindset.Inone organization,sheidentifiedaccountabilityasacritical challenge—projectsstalledasteamshesitatedtotake ownership.Toaddressthis,shelaunchedthe ‘AccountabilityMindset’initiative,integrating1:1 leadershipcoaching,teamcoaching,accountability partnerships,andrecognitionprograms.
Thetransformationwasprofound.Leadersandteams movedfromdeflectingresponsibility—asking, “Am I even responsible for this?”—toembracingownershipwith questionslike, “How can we solve this together?” and “How can this be an opportunity for me?” Overtime,this mindsetshiftledtoproactiveleadership,improvedcrossteamcollaboration,accelerateddecision-making,and increasedengagement.Withinayear,theorganization’s
Being a leader is about inspiring, not just influencing on a surface level, but igniting what truly matters. It’s about leaving a lasting impact and building a meaningful legacy.
culturehadevolvedintoonewherepeoplesteppedup ratherthansteppedback.
Brigitte emphasizes three key principles for fostering accountability:
✔ Setclearexpectations–Defineroles,responsibilities, andmeasurablegoalstoensureeveryteammember understandstheirimpact.
✔ Empowerownership–Encourageindividualstotake responsibilityfortheirtasksanddecisions.
✔ Radicaltransparency–Fosteropen,honestconversations aboutsuccessesandchallenges—nosurprises,justclarity.
Throughherwork,Brigittehashelpedleadersbuildhighperforming,accountableteamsthatdrivemeaningfuland lastingresults.
InoneofBrigitte’spublicspeakingcoachingsessions,she workedwithaleaderpreparingforamajorconference. Likemany,hehadspentcountlesshoursperfectinghis speech,ensuringeverydetailwaspolishedandeveryfact wasaccurate.Butastheyrehearsed,Brigittenoticeda commonpattern—hewassofocusedonappearingprepared andknowledgeablethathelostthemostcrucialelement: connectionwithhisaudience.Thisissomethingshesees often.Peoplegetcaughtupinprovingtheyknowtheirstuff, butindoingso,theyforgetthattrueimpactcomesfrom engagingwiththeaudience,notjustdeliveringinformation. That’sthedifferencebetweenatalkthatinformsandone thattrulytransforms.
Trueinfluenceandexceptionalcustomerexperiencearen't abouthowpolishedyouseemorhowmuchinformation youprovide—it'saboutfocusingonthepeopleinfrontof you,yourclients,andunderstandingtheirneeds.
Working with CEOs and teams across industries and countries has shown me that leadership isn’t just about making decisions or driving results, it’s about ensuring that people grow, evolve, and leave better after working with you.
Leadership,atitscore,isn’taboutthepresenter;it’sabout thepeopleyouserveandinspire.
Beyondcommunication,Brigittealsoteachesleadersto balanceurgencyandsustainability.Quickwinscreate momentum,butlastingsuccesscomesfromconsistency, adaptability,andstrongleadershiphabits.Shehelpsdefine non-negotiables,whatdemandsimmediateactionandwhat requiresasteady,long-terminvestment.Throughthis approach,sheguidesleadersindrivingbothshort-term impactandlong-termtransformation.
Emotionalintelligenceformsthefoundationofexceptional leadership.Brigitteemphasizesthatself-awarenessenables leaderstorecognizetheirstrengths,weaknesses,and triggers,fosteringauthenticityandtrust.Self-regulation allowsthemtoremaincomposedandmakethoughtful decisions,particularlyinhigh-pressuresituations.
Oftenoverlooked,self-compassioniscrucialfor growth—leaderswhoextendkindnesstothemselvesmodel resilienceandcreateasafeenvironmentwheretheirteams feelencouragedtotakerisksandlearnfromsetbacks.By cultivatingthesequalities,leaderscanbuildstronger relationships,inspiretheirteams,andleadwithclarityand empathy
Brigittebelievesthatchallenginglimitingbeliefsbegins withidentifyingthemandasking,“Whatifthisbeliefis incorrect?Isitabsolutelycertain?”Thesequestionscreate anopportunitytoreframeone’sthinking,whichinturn influencesactions.Shesuggeststhatindividualsreflecton whatbeliefsandthoughtswouldservethembest.One effectiveapproachistorecognizeathoughtthatleadstoan undesiredbehaviororoutcomeandthenaskaseriesof
questionstogainperspectiveandreconnectwithone’sbest self.
Forinstance,ifaleaderfeelstriggeredbyateammember’s delayindeliveringwork,theymayinitiallyreact negatively.Insuchmoments,theprefrontalcortexbecomes clouded,impairingrationalthinking.Toregainperspective, Brigitterecommendsasking,“Whatistherightcourseof actionhere?”or“WhatimportantfactormightIbe overlooking?”Thoughtful,expansivequestionslikethese helpleadersshifttheirmindset,fosteringamore constructiveapproachandleadingtobetteroutcomes.
Brigitteadvocatesforcreativeleadershipasanapproach thatencouragesleaderstothinkinnovatively,challenge conventionalnorms,anddevelopuniquesolutionsto complexchallenges.Thisleadershipstylefostersactive participationfromallteammembers,cultivatingan environmentwherediverseperspectivesarewelcomed,and collaborationleadstounexpectedandimpactfulresults.
Whenleadersembracecreativity,theyinspiretheirteamsto thinkbeyondtraditionalframeworks,explore unconventionalsolutions,andpushboundaries.This approachnotonlydrivesinnovationbutalsofostersasense ofempowermentandtrust,asteammembersfeelvalued notjustfortheirworkbutfortheirideasandcontributions tothecreativeprocess.
AccordingtoBrigitte,agreatleaderembodiesauthenticity, emotionalintelligence,andacommitmenttoempowering others.Theyregulatetheiremotionsandmindset, particularlyinchallengingsituations,creatingastableand composedworkenvironment.Withastrongfocusonthe biggerpicture,theyaligntheirteamswithasharedvision whileensuringmeaningfulresults.Byinspiringtrust, fosteringgrowth,andleadingbyexample,theybalance bothpeopleandoutcomes,creatingacultureofcontinuous developmentandsuccess.
Brigittealsohighlightsthevalueofmultilingualismin leadership,emphasizingthatspeakingmultiplelanguages extendsbeyondcommunicationprovidesadeeper understandingofdiverseperspectivesandcultures.Her experienceworkingacrossLatinAmericaandAsiahas reinforcedtheimportanceofseeingindividualsbeyond theirculturalorlinguisticbackground.Shebelievesthat adaptabilityindifferentculturalcontextsstrengthenstrust andfostersmoremeaningfulleadershiptransformations, ultimatelydrivingpositiveimpactonaglobalscale.
Leadershipcoachingisamongthemainskillsof
coachingteamsandindividualstocareersuccess, personalgrowth,andpeakperformance.Leadership coachingisnotadvisingbutempowering,inspiring,and stimulatingmorechange.Asamanager,executive,or expertinleadershipdevelopment,learningtherightskills andtechniqueswillgiveyoudynamic,strong,andhighimpactleaders.
Atitscore,leadershipcoachingistheunleashingof potential.Aneffectivecoachdoesnotgiveleadersadvice aboutwhattodobutencouragesthemtodiscovertheirown solutions,gainself-awareness,andbeboldintheir behavior.Leadershipcoachingisfoundedupontrust, listening,andfocusedfeedbackandisadynamicprocess whereleaderscannavigatechallenges,establishgoals,and developtheirleadershipmanner.
Coachesassistleadersinbuildingemotionalintelligence, resilience,andstrategicthinking—criticalskillsinthe currentfast-pacedanduncertainbusinessenvironment.The emphasisisnotonsimplyrepairingthehere-and-nowissue butoncreatingacultureofongoinglearningandgrowth.
Themostimportantingredientingreatleadershipcoaching isattitude.Coachesneedtobecomeself-aware,receptiveto newideas,andcommittedtoagrowthphilosophy Thebest coachestalkthetalk,beingcurious,flexible,and emotionallyintelligentintheirownleadershipbehavior.
Amongthemostsignificantfeaturesofacoachingstyleis movingfromadirectivetoafacilitativestyle.Ratherthan offeringsolutionsdirectly,successfulcoachesuse empoweringquestionstoassistleadersinthinking, reflectingonexperience,andassumingresponsibilityfor theirowngrowth.
Amongthemostcriticalofcoachingskillsisactive,indepthlistening.Excellentcoachesdon'tmerelyhearnoise; theyalsolistentobodylanguage,tone,andevensuppressed feelings.Theybuildacomfortableenvironmentwhere leaderssensethattheyarevaluedandbeinglistenedtoby thecoachesthroughempatheticlistening.
Empathyenablesthecoachestoreachadeeperlevelof insightwiththeclients,enablingthemtoobserveemotional walls,fears,anddrivers.Aclimateoftrustenablesthe leaderstoopenupandreceivegoodfeedbackabouttheir issues.
Thegreatestwayofopeningdoorstogreaterlevelsof awarenessandcomprehensionisaskingexcellentquestions. Ratherthanwithpre-preparedsolutions,excellentcoaches useopenquestionstoinspireandexplore.Questionslike:
• "Whatwouldbeasuccessfuloutcomeinthis situation?"
• "Whatpreventsyoufromdoingsomethingaboutit?"
• "Howareyougoingtoconvertthisproblemintoan opportunity?"
Byencouragingcriticalthinking,questionsliketheseplace leadersoutsideboundariesandontohorizons.
Leadershipcoachingmustbegoal-centered.Leadersare helpedinsettingclear,quantifiablegoalsthatalignwith theirvaluesandvision.TheSMART(Specific,Measurable, Achievable,Relevant,Time-bound)methodisavery widelyusedtechniqueutilizedforstructuringgoals effectively.
Actionplanningisalsoofferedviacoachessothatleaders haveastep-by-stepplanformakingchanges.Breaking downlargergoalsintoincrementalmilestoneskeepsleaders ontrackandaccountableforprogress.
Feedbackisessentialwhenitcomestoleadership development.Butnotallfeedbackiscreated equal—coachesmustdeliveritinaconstructive,actionable, andempoweringmanner Thebestfeedbackis:
• Strengths-based:Groundedonstrengthsandalsoon areasofimprovement.
• Specific:Givingspecificfeedbackandnotgeneric comments.
• Encouraging:Positioningthefeedbackasa developmentopportunity,andnotascriticismtobe swallowedbyleaders.
Coachesensurethattheycreatealearningspaceby positioningfeedbackasawindowofopportunityandnotas criticismtobeswallowedbyleaders.
Greatleadersallhaveemotionalintelligence(EQ)asa signature.Theleadersarecoachedtogainself-awareness, self-regulation,motivation,empathy,andsocialskills. DevelopingEQmakestheleadersbetteratstress management,conflictresolution,andbetterrelationships withtheteam.
Reflectivepractice,mindfulness,androle-playsituations areutilizedbycoachestoequipleaderswithemotional regulationandcommunicationskills.StronglyEQleaders willbemostlikelytolead,motivate,andinspire.
Intoday'sbusinessclimate,resilienceandflexibilityarethe keystoeffectiveleaders.Coachesmakeleadersresilientby concentratingongrowthmindset,error-freelearning,and solutionthinking.
Withstressmanagementcapability,mentalreframing,and scenarioplanning,leadersbecomeequippedtohandle adversityandgenerateinnovation.
BuildingaCultureofAccountability
Accountabilityisneededinlong-termleadership development.Accountabilitysystemsareinstitutedby
coacheswherebyleadersestablishattainableactionsand trackprogressonaregularbasis.Peercoaching,check-ins, andself-reflectionhabitssustainmomentumbuildingand keepprogressontrack.
Thegreatestleadersarelifelonglearners.Coaching providesalifetimeoflearningthroughreading recommendations,takingleadershipdevelopmentcourses, andmentoring.Fosteringcuriosityandexposuretoother thinkingguaranteestheleaderisresponsiveandadaptable.
Inordertomakeleadershipcoachingtrulyeffective,ithas tobeintegratedintoanorganization'sculture.
Organizationsthatinvestincoachingprograms,mentoring programs,andleadershipdevelopmentseminarshavea moreempowered,engaged,andhigh-performing workforce.
Coachesthatintegratecoachingmethodologiescanalso coachtheirstaffmembers,fosteringdevelopmentina cascadingeffectacrosstheorganization.Ascoachingseeps intoanorganization'sculture,itdoesnotonlytransform individualsbutalsobusinessoutcomesandentireteams.
Leadershipcoachingmasteryistheartoftheskill,attitude, andstyletoenableotherstoachievetheirbest.Withactive listening,powerfulquestioning,modelsofgoalsetting,and emotionalintelligence,coachesguideleadersthroughthe intricacies,buildself-awareness,andcreatelasting transformation.
Inthehigh-speed,ever-evolvingworldofleadership demands,thekeytolastinggrowth,resilience,andsuccess iscoaching.Whetheroneiscoachingupcomingleaders, managers,orexecutives,leadershipcoachingaimsata commonpurpose—unleashingpotential,building confidence,andacultureofcontinuousdevelopment.
Consultingbusinessistransformingatlightspeed,
drivenbytechnologicalinnovation,shiftingclient requirements,andtheneedforflexibleapproaches. Whileuncertaintyandchallengingissuesconfront businesses,consultingfirmsareadaptingtooffernew, evidence-based,andvalue-addedsolutions.Fromdigitalto sustainability,thenewtrendsareshapingtheconsulting worldandmakingbusinessescompetitiveandrobustina continuouslychangingworld.
Artificialintelligenceandautomationarerevolutionizing businessconsultingwithimproveddecision-making, increasedefficiency,andreducedoperationcosts.AI-driven analyticstoolsfacilitatedeeperinsightsintocustomer behavior,markettrends,andfinancialperformance, allowingconsultantstocreateevidence-basedstrategies. Predictivemodelingallowscompaniestoforeseerisksand opportunities,whileautomationreducesrepetitivetasks, allowingconsultantstofocusonhigh-valuestrategicwork. AIisalsotransformingclientinteraction,withchatbotsand virtualassistantsofferingimmediateadviceandguidance thatispersonalizedtoindividualclients.
2.Data-DrivenDecisionMakingandAdvanced Analytics
Datahasbecomethebiggestassetforcompaniesintoday's digitalage.Consultingfirmsarenowemployingbigdata, machinelearning,andbusinessintelligencesoftwareto drivestrategicdecisions.Enhancedanalyticsallowsthe consultanttocrunchandanalyzeperformancedata,
streamlineoperations,anddiscoverareaswheregrowthis possible.Theabilitytoprocessvoluminousamountsof structureddataaswellasunstructureddatamakesstrategy formulationmoreaccurate.Usingdata-drivenconsulting approaches,companiescanenjoymoreinformeddecisionmakingfromreal-timeinsightratherthangutfeeling.
Sustainabilityisatthetopoftheagendaoforganizations worldwide,andthusEnvironmental,Social,and Governance(ESG)consultingisinfullswing.Business organizationsarepushedbyinvestors,regulators,and customerstooperatetheirbusinessoperationssustainably ESGconsultantsrendercompaniesoperationalina sustainablemanner,estimatetheircarbonfootprint,and performsustainablesupplychainmanagement.Social responsibilityandethicsleadershipprogramsarealso gainingtraction,andsoESGconsultingisavital componentofbusinessstrategyandlong-termbusiness sustainability
Thesuddenadoptionofdigitaltechnologyis revolutionizingindustries,andcorporatehousesneed professionalservicesduringthistransformation.The consultingprofessionisattheforefrontinmaking companiesadoptcloudcomputing,cybersecurity frameworks,blockchain,anddigitalplatforms.As teleworkingandhybridbusinessmodelsgainedpopularity, firmshavemadeinvestmentsindigitaltechnologytodrive productivityandcustomerengagement.Technologyexperts guidedigitaladoptionplanning,ITinfrastructureplanning, andcybersecurityriskmanagementtoensureeffective implementationandoperationalperformance.
Thetraditionalconsultativepracticesareevolvingin responsetothebusinessdemandformoreadaptive, responsive,andflexiblesolutions.Thelong-term,old,and stagnantconsultativerelationshipsarebeingreplacedby adaptivestrategieswherebusinessesstandachanceto respondquicklywheneverthemarketdoestoo. Consultativeagilepracticesemphasizeincrementalchange, inter-functionalareaalignment,andrapiddecision-making. Companiesthatimplementagilemindsetsenablecustomers tocreateresilientbusinessmodelswithresilienceto withstanddisruption,enhancesupplychains,andevolveto evolvingcustomerneeds.
Nicheconsultingismoreneededbecausethereisgrowing complexityinbusiness.Customersseekindividualswith specialistindustryexpertiseversusgeneral-purpose consulting.Specializedconsultancyfirmswithexpertisein particularindustriessuchashealthcare,fintech, cybersecurity,andcleanenergyarebecomingtheindustry leadersincreasingly.Companiesprefertoemploy consultantswhoareawareoftheirspecificchallengesand regulatoryenvironmentsinordertodesignpersonalized solutions.Specializationiscreatingrivalryamong consultancyfirms,andmostofthemareextendingtheir strengthstonewindustries.
TheCOVID-19pandemicacceleratedremoteworkingand virtualcollaboration,transformingtheconsultancyindustry. Virtualconsultancyisthenormtoday,withorganizations providingtheirservicestocustomersworldwidewithout regardtoplaces.Withvideoconferencing,project managementsoftwaredownloadedonthecloud,andAIpoweredvirtualassistants,co-workingandexecutionof consultancyprojectsarefacilitatedinaseamlessmanner. Thus,independentfreelancersandconsultantshave emerged,offeringcheapandcompetitiveservices.Being capableofofferinghigh-valueobservationsfromanywhere hasopenedupmarketopportunitiesforconsultanciesand professionals.
Theconsultingindustryisexperiencingatechnologyenabledparadigmshiftheadedbysustainabilityandthe needforspeedybusinessreactions.Artificialintelligence anddataanalyticsaretransformingstrategy-making,and ESGconsultingisbecomingthemostpertinentinfluencein makingbusinesschoices.Digitaltransformationisinfull swingandcompellingorganizationstothinkdifferentlyon newtechnologyandnewbusinessmodels.Professional consultingneedskeepincreasing,andremoteconsultingis enablingnewmodelsofcollaboration.Assuchtrends continuetoincrease,businessconsultantsareforcedtobe morecreativeandadaptiveinanefforttoremainrelevantin anexpandingcompetitivemarketplace.
– John C. Maxwell “
A leader is one who knows the way, goes the way, and shows the way.