Beth Davidson Chief Marketing Officer Agero, Inc
Headlines Featured WhereLeadersMake YourLegacy
Editor's Note
Trailblazers of Tomorrow
In the ever-evolving world of marketing, where innovation, agility, and creativity define success, leadershiphastakenonanentirelynewmeaning.Aswe step into 2025, the marketing landscape continues to undergo seismic shifts driven by technology, consumer expectations, and the power of storytelling that transcends boundaries.Amidstthistransformation,womenleadershave notonlyfoundtheirvoicesbuthaveemergedastrailblazers shapingthefutureoftheindustrywithresilience,vision,and authenticity
ThisspecialeditionCIOLooktitled,The10MostDynamic Women Leaders in Marketing, 2025, celebrates the remarkablewomenwhoareredefiningwhatitmeanstolead. These leaders are not just driving campaigns; they are building ecosystems of influence, creating inclusive narratives, and championing strategies that reflect both purpose and performance. From leveraging data-driven insights to building human-centered brands, their approaches prove that marketing today is as much about empathyandtrustasitisaboutinnovationandtechnology.
Each profile featured here offers more than just a story of professional excellence. It reflects journeys of persistence, adaptability, and courage, the very qualities that set these leaders apart in an increasingly competitive global marketplace.Theyremindusthatleadershipisnotaposition but a practice of inspiring others, breaking barriers, and chartingnewpathsforthegenerationstocome.
Asyouturnthesepages,youwillwitnesshowthesewomen are pioneering change whether by transforming brand strategies, championing sustainability, or harnessing AI to craft hyper-personalized experiences. Their achievements not only inspire but also pave the way for a new era of leadership in marketing, one where vision, inclusivity, and innovationcoexistinharmony
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C O N T E N T S
Redefining Customer-Centric Marketing Leadership in the Digital Age T
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Redefining Brand Strategy with Convic on and Care
Revolutionary Approaches Women Leading the Way in Marke ng Innova on Sustainable Growth Emerging Trends in Marke ng Leadership
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AmyLummus SVPMarketing
BethDavidson ChiefMarketing Officer
ClaraValls
MarketingAdvisor
Brief CompanyName
SBI,TheGrowthAdvisory sbigrowth.com
Agero,Inc agero.com N/A
DylenPostnikoff GlobalMarketing& Communications
LaurieMarino VPMarketing
LoriCastillo VPCommunication
LuzCorrea VPMarketing
MarianKoltai-Levine CMO
SarahBennight SVPMarketing
Blink49StudiosInc blink49.com
MenningerClinic menninger.edu
NatureSweet naturesweet.com
UrbanHealthPlanInc urbanhealthplan.org
AGBO agbo.com
IKSHealth ikshealth.com
TeresaYoungs DirectorofMarketing StrategosInternational strategosintl.com
Amyisastrategicmarketingleaderwithdeepexpertisein digitalchannels,productpositioning,andcustomerexperience. Sheisknownforacceleratinggrowththroughinnovative initiatives.
Bethexcelsinbrandstrategy,customerengagement,anddigital innovation.Sheisskilledatdrivinggrowththroughcreative campaigns,storytelling,anddata-drivenmarketingleadership.
Clarabringsexpertiseinmarketresearch,customerinsights, andstrategicadvisory.Sheisknownforguidingbrandsto achieveimpactfulpositioning,audiencealignment,and competitiveadvantage.
Dylenspecializesinglobalcommunications,integrated campaigns,andbrandmanagement.Withstrongcross-cultural expertise,heconnectsaudiencesworldwidethrough compellingnarrativesandimpactfulstorytellingstrategies.
Laurieisanaccomplishedmarketerwithstrengthsinbranding, customerengagement,andstrategiccampaigns.Shespecializes inenhancingvisibility,strengtheningloyalty,andaligning marketingwithgrowth.
Loriisrecognizedforexpertiseincorporatecommunications, mediarelations,andreputationmanagement.Shebuildsstrong narratives,enhancesbrandvisibility,andensuresconsistent stakeholderengagement.
Luzcombinescreativityandanalyticstodeliverstrong marketingimpact.Sheisskilledincampaignexecution, customeracquisition,andcraftingstrategiesthatdrive measurablebusinessoutcomes.
Marianiscelebratedforherexpertiseinbrandbuilding, creativecommunications,andmarketinginnovation.She blendsstrategicvisionwithexecutionexcellencetodeliver market-leadingimpact.
Sarahisamarketingstrategistwithstrengthsindigital transformation,audienceengagement,andbrandgrowth.She leveragesdatainsightstooptimizeperformanceandcustomer connections.
Teresaisexperiencedincampaigndevelopment,market positioning,anddigitaloutreach.Shethrivesatconnectingwith audiences,drivingbrandawareness,andsupportingmeasurable businessobjectives.
Beth Davidson Chief Marketing Officer
Agero, Inc
Redefining Customer-Centric Marketing Leadership in the Digital Age
True leadership—and effective marketing—is about empathy and passion for your customer.”
In the fast-changing business environment of today, visionaryleadershipiswhatittakesfororganizationsto be different and succeed. Nowhere is this as true as in the field of marketing, where strategy, empathy, and innovation must harmonize seamlessly Beth Davidson is the embodiment of this rare mix of traits, guiding Agero's marketing activities with a human touch and an insatiable passionforexcellence.
EarlyAmbitionsandtheTransitionintoMarketing
Beth'sentryintomarketingwasnoforegoneconclusion,but a fortunate coincidence facilitated by self-discovery and flexibility Initially, she enrolled at MIT with ambitions of becomingachemicalengineerandhelpingtheworldinthe formofalternatefuels,butshesoonrecognizedthathertrue interest was otherwise. Though engineering problem sets and labs did not take her fancy, marketing electives—specificallythoseusingHarvardBusinessSchool case studies—did get her excited. Seeing this, Beth made a firm switch, adopting marketing as her field of interest and neveronceregrettingit.
This initial openness to shifting direction, informed by introspection and courage, established the note of a career characterized by audacious decision-making and an ability to capitalize on unanticipated opportunities. The analytical groundings of her engineering education, coupled with the imaginativeandstrategicrequirementsofmarketing,would beacharacteristicofhercareerapproach.
GlobalConsulting:CultivatingDiversityofPerspective
Beth started her professional career with 25 years of management consulting experience in marketing strategy acrossanincrediblerangeofindustries.Herworkinvolved travel to 40 nations and 12 disparate sectors, ranging from pharmaceuticals and perfume houses to chocolate and whisky The rich international experience developed a
sophisticated appreciation of various markets and consumer attitudes, which prepared her for operating in intricate B2B andB2Clandscapeswithease.
A defining moment early in her Johannesburg career had a lasting impact on her leadership philosophy During a focus group on hair product care in post-apartheid South Africa, Beth saw firsthand how business benefits from empathy. When a client's CEO went against policy to greet and assist the participants personally, it was a show of how successful marketing and leadership start with caring for the customer This lesson—putting empathy and passion for the customer intoeverychoice—becameamantraforBeth.
EmbracingIndustry:TheAgeroChapter
Beth'sshiftintoherfirstindustryjobinherfourtieswasaleap offaithandatestamenttoherwillingnesstotrynewthings. When she initially came across Agero a digital driver assistanceandroadsideservicescompany—herfirstthought was skepticism.The idea of selling tow trucks did not seem very exciting. Once she heard the fact that Agero serves 30,000 individuals each day, usually during times of stress and need, Beth realized the deep influence the company has onindividuals'lives.
At Agero, Beth discovered an environment that is missionoriented and where marketing has expanded beyond conventionalboundaries.Themainaimistorestoreorderin themidstofconfusion—assistingpersonsstranded,overdue, orhitbysuddeninterruptions.MarketingunderheratAgero isproactiveawarenessthatinformsclients'customerswhatto do if an emergency occurs and providing smooth solutions whentheyaremostneeded.
The proof is in the pudding: Agero's net promoter scores regularly fall in the high 80s and low 90s, a testament to millions of happy customers and high brand loyalty Beth's philosophy is based on the idea that when things go wrong,
When things go wrong, we help make it right, and that drives loyalty, innovation, and growth.”
good support not only fixes the problem right now but also spurslong-termloyalty,innovation,andgrowth.
StrategicInnovationandData-DrivenSolutions
Beth's Agero career has been characterized by an uncompromisingdriveforinnovation,specificallyinhowto usetechnologyanddatatobetterserveclientsandconsumers. SensingthevariousneedsofAgero'sclients,frominsurance
firms to car brands, she spearheaded efforts to create customizablemarketingcontentcampaigns.Theseprograms give customers a collection of flexible assets, ranging from social posts to email and SMS copy, all delivered via a selfserveportal.Personalization,guidedbythecreativeteambut enhanced byAI, guarantees each brand's distinctive voice is maintained.
Inaddition,Bethadvocatedfortheimplementationof
We brought back physical cards—with QR codes, of course—to bridge that real-world moment to our digital tools.”
advanced insights dashboards for service providers and insurance agents. To the providers, these dashboards shed lightonhowservicequality,speed,andcostdrivejobvolume, creating an environment for ongoing improvement. For the agents, the dashboards focus on customer satisfaction and service utilization, turning good experiences into persuasive testimonials and relationship-building opportunities By providingpartnerswithactionabledata,Bethenablesthemto sharetheirownsuccessstoriesconfidently.
NavigatingChange:BridgingDigitalandPhysicalWorlds
The auto and insurance sectors are undergoing a period of accelerated change, with emerging technologies and changingconsumerattitudesreshapingthelandscape.Beth's stewardship of Agero has been marked by an innovative, practical mindset embracing digital technologies while stayinggroundedinreal-worldbehaviors.
A turning point arrived when Swoop, an award-winning driver assistance technology platform, was acquired by Agero.Whereastheleadershipgrouphadinitiallyimagineda "digital-first"approach,Bethunderstoodthatconsumerstend to fall back on physical solutions in times of need—looking for cards in gloveboxes instead of reaching for apps. By bringingbackphysicalcardsaugmentedwithQRcodes,she matched analog and digital, building access and usability in timesofhighstress.
This combination of innovative technology with practical solutions is a great example of Beth's skill at balancing innovation with sensitivity, always putting the end user's needsandbehaviorsforemost.
BuildingTeamCultureandProfessionalDevelopment
Beth's leadership is grounded in respect for the team and a passion for ongoing learning. With marketing technology changingatadizzyingrate,shekeepsherteamcenteredonthe basics: getting to know the people, creating relevant messages, and finding the best channels. This grounding in strategy allows the team to stay flexible, imaginative, and effective.
To encourage teamwork and professional growth, Beth launchedmonthlyMarketingWorkshops,firstdevelopedasa means of community-building in a hybrid workplace. Now, these workshops have become forums for less-experienced teammemberstostepup,setagendas,brainstormideas,and
subjects anything from AI and narrative to marketing analytics—andpusheseachothertodomorethantheroutine, quite frequently bringing in guest speakers or seeking inspirationfromnewmedia.
Regularly,twiceayear,theteamcomestogetherinpersonfor week-long"officejams,"whereorganizedlearningismixed withcollaborativeworkandsocializing.Theseeventscement relationships, demolish silos, and energize the team anew with camaraderie Beth fondly calls her team "purple people"—areferencetotheircapacitytomixskillsandwork togetheracrossfunctions,irrespectiveofreportingstructures.
IndustryRecognitionandThoughtLeadership
Beth'sinfluencegoesbeyondthewallsofAgero.In2024,she was ranked as one of the Top 50 Women Chief Marketing OfficersbyWomenWeAdmire,arecognitionofherstrategic leadershipskills,data-drivendecision-making,andrelentless commitment to customer-focusing solutions Agero's President and CEO, Dave Ferrick, commended her skill at building lasting client relationships and propelling the company'sreputationforsafetyandinnovation.
Bethisdeeplyactiveinthewidermarketingcommunityand actively attends industry conferences and events. Whether learningfromothersthroughdiscussionswithfellowCMOs at TrendHunter events or gaining insights from peers at the MMA'sCMOconference,shefindsinspirationinthevaried challenges and solutions that frame the industry. This dedication to ongoing learning guarantees that Beth and her teamstayaheadofthecurveinmarketinginnovation.
ChampioningDiversity,Equity,andInclusion
An unflinchingchampionof diversity and inclusion, Beth is the executive sponsor of Agero's "Women Who Lead" initiative. Seeing that women working alongside men in industries like automotive and technology struggle to advance, she is committed to opening up opportunities for development and to a work environment where every employeefeelsappreciatedandencouraged.
Withherleadership,Agerohastakengreatstridesinfostering equityandinclusionbothinthecompanyandintheindustry Beth'sworkhelpscreateanenvironmentwherediverseideas are not just accepted but actively pursued, encouraging creativity,innovation,andimprovedbusinessresults.
PersonalPassionsandLifeBeyondWork
Beyondtheoffice,Bethisapassionategolferandsitsonthe board of the LPGAAmateurs while holding a competitive handicap.Sheenjoysgolfasapersonalhobbybutalsoseesit as a versatile tool for relationship development and networking in the workplace. The combination of strategy, socialization,andsharedexperienceinthesportreflectsmuch oftheessencethatBethappreciatesinherbusinesslife.
Beth urges others to develop interests that delight and stimulate curiosity, as she is convinced that individual interests enrich working relationships and make people unforgettable and interesting. Golf has unlocked doors to leadership spaces and granted special occasions for bonding anddevelopment,inheropinion.
VisionfortheFuture
Beth's vision for the future is expansive yet rooted in a profound sense of purpose. She is dedicated to not letting anyonewastevaluabletimewithanautobreakdown,working tomakehelpintuitive,instant,andhassle-free.Herlong-term professional aspiration is to sit on more boards, especially those companies trying to negotiate the complexities of B2B2Cdynamics.Facilitatingbrandsspeakingeffectivelyto multiple audiences without compromising either clarity or impactis,forBeth,amostsatisfyingchallenge.
She would like to be remembered as a listener leader—a leader who listened—really listened—to customers, teams, andthemarket.Greatmarketing,asBethseesit,startswitha passionforcuriosityandadesiretobreakthemold.Sheurges aspiringmarketerstogooutandfindrealconversations,pose
Consensus may keep the peace, but it rarely creates brilliance.”
uncomfortablequestions,andstepoutsidetheirowncomfort zones. Consensus may keep the peace, she believes, but boldnessandcuriositygeneratebrilliance.
ACareerworthAdmiring
Beth's career is an example of the potential for change that comes from empathy, creativity, and strategic thinking in marketing. From her early years working as a consultant
across the world to her present position as Chief Marketing Officer at Agero, Beth has always been an advocate for customer-driven solutions, promoting diverse cultures, and driving business growth. Her leadership model—defined by humility, flexibility, and an unrelenting drive for excellence—continues to mold the marketing future and inspirethosewithwhomsheworks.Withthechangingtimes intheindustry,Beth'srelentlessfocusonlistening,learning, andleadingwithintegritywillhaveherimpactfeltforyearsto come.
Revolutionary Approaches
Women Leading the Way in Marketing Innovation
Advertising today has been revolutionized by revolution in technology, revolution in consumer behavior, and revolution in brand expectation. Spearheading the revolution are a sparkling talent pool of women managers who weathered the revolution and even rode the revolution These trailblazing marketers are shunningtraditionalmarketingconventions,excavatingfresh ideas that are harvesting record levels and creating new standards of excellence for the business.Their methodology forsakes yesterday's advertising and promotional milestone and adopts reality-based facts, real individuals' experiences, and open-ended brand experiences which reflect the complexity of relationships today. Women's role in innovation in marketing is the beginning of a bigger revolution towards bigger, humane, and more forwardlooking practice in brand communication. Instead of being pushed by traditional processes and retro thinking, they are creating new models that are trying to create real relationships, social responsibility, and enduring brand equity. What they produce is an echo of where marketing excellence gets conceived in the crossing of imagination, analytical mind, and complete understanding of human psychologyandculturaltrends.
OvercomingChallengesThroughDigitalRevolution
Women marketing chiefs have led the way in spearheading the digital revolution that changed how brands connect with theirpublicsindeepandlastingways.Theyhavebeendriving the use of newer technologies such as artificial intelligence, machine learning, and big data analysis in an attempt to achieve more targeted and effective marketing campaigns. They have assisted brands in transforming from mass marketing approaches to highly segmented, data-driven approacheswithmeasurableresultswithrealbrandvoiceand establishingtrustwithcustomers.
Wheresocialmediasites,influencersponsorship,andcontent marketing campaigns have all come together has been influenced directly by women who noticed that websites on the internet required much different approaches than had previously been used in earlier advertising campaigns.They noticed that effective web marketing is founded upon relationship, not messaging broadcasting, and this spawned engagement-based strategies based on two-way communication and consumer-generate content. It has brought more authentic-to-life brand associations and consumerloyaltytobroadcross-sectionsofconsumers.
MarketingInclusiveandPurpose-DrivenMarketing
Another of the oldest continuities in women leaders' marketing legacies is their stalwart leadership of multidimensionalrepresentationandvalue-drivencampaignsthat appeal to multi-dimensional consumer audience values and lifestylesinmarketsacrosstheworld.Theyhaveledbrandsto revolutionary, not symbolic, diversity initiatives that honor diverse communities, cultures, and opinions in genuine respect and empathy Not only did it grow market share, but more importantly, it has formed deeper emotional connectionsbetweenbrandsandpreviouslyunderrepresented ormisrepresentedconsumers.
They have also pioneered infusing social responsibility and sustainability messages into brand narratives, in recognition of the fact that consumers increasingly want brands to stand behind major social and environmental causes. Aligning marketing campaigns with broader corporate social responsibility initiatives has helped them demonstrate that brandscanbegoodandauthenticandcanachieveincredible positive social good. They have performed so wonderfully with the younger generations that are concerned about authenticityandsocialawarenessinconsumption.
DrivingData-InformedCreativeExcellence
Thenewmarketingenvironmentdemandstheconvergenceof A-listimaginationandanalyticalabilities,andwomenleaders havepolishedmodelsforgainingoptimumleveragefromthe force of both abilities. They were doing all this through strategy by harnessing big data analytics to drive visionary decision-making without sacrificing the emotional engagement and creative excellence behind consumer responsiveness.Thissynergyhasnotonlybeencreatingdatainformed campaigns that are highly effective but, in the process, raising industry benchmarks on performance and relevancesimultaneously
These revolutionaries also set new standards for marketing performancebeyondbase-levelmetricstometricslikelongterm market position, customer lifetime value, and brand sentiment.They'vebuiltadvancedattributionmodelsthatare attuned to the multi-facet, multi-channel nature of the customer journey and provide more sophisticated understanding of what actually drives real business growth. This kind of analysis raised marketing from its historically creativeroletothebusinessstrategyroleworthyofchampion organizationalperformanceandenableinnovation.
Conclusion
The marketing profession continuously evolves at record pace, and women leaders did not blink in demonstrating the capacity to plan ahead, to innovate, and to catalyze radical transformation.Theygraspedforthestarstobringbrandsto life in bringing consumers, technology, and social responsibility together With vision and experience, they mapped more innovative, more effective, and more responsible marketing practices for consumers and businesses.Inthefuture,thecontributionsofwomentowards marketing innovation will be more persuasive as companies recognize the value of nonconventional ideas and diverse approaches to leadership. Their leadership in the future will be essential in addressing some of the new challenges that emerge,includingprivacylaw,properapplicationofartificial intelligence,andtransformingconsumers'minds.Thefuture of the marketing field depends heavily on the work accomplishedbythesevisionaryleaders.
Emerging Trends in Marketing Leadership
In today’s rapidly evolving business landscape, marketing
leadership has become more than just driving brand awareness or managing campaigns. It is now about shaping organizational vision, integrating data-driven strategies with creativity, and building trust in an era where consumers demand authenticity Theroleofmarketingleadershasshiftedfrombeing tactical executors to strategic visionaries who influence the directionofentireenterprises.
Let’sexploretheemergingtrendsshapingmarketingleadershipin 2025andbeyond.
The Shift from Brand Management to Experience Management
Traditional marketing focused heavily on building brand recall and recognition. However, modern marketing leadership is increasingly centered on customer experience management. Consumers today are hyper-connected and empowered; they expect seamless, personalized interactions across multiple touchpoints. Marketing leaders are responsible for ensuring that everyaspectofthecustomerjourneywhetherdigital,physical,or hybridalignswiththebrandpromise.
Forward-thinking leaders are no longer asking, “How do we promote our brand?” Instead, they ask, “How do we create experiences that build lasting relationships?” This shift marks a fundamentalevolutioninmarketingleadership,wherelong-term loyaltyoutweighsshort-termgains.
Data-DrivenStorytelling
Inanagedominatedbyanalytics,itmightseemthatnumbersdrive everything. Yet, the most effective marketing leadership understands the art of blending data with storytelling. Data providesinsightsintoconsumerbehavior,butitisstorytellingthat humanizes those insights and connects with audiences emotionally
Emergingmarketingleadersareleveragingartificialintelligence (AI), predictive analytics, and real-time customer data to craft stories that resonate personally with their audiences. The power
Sustainable Growth
lies in using data not as a replacement for creativity but as a foundationtoamplifyit.Leaderswhomasterthisbalanceare redefiningwhateffectivemarketinglookslike.
Purpose-DrivenLeadershipandAuthenticity
One of the most visible shifts in marketing leadership is the move toward purpose-driven branding. Today’s consumers want to engage with brands that reflect their values whether that’s sustainability, inclusivity, or social responsibility. Marketing leaders must not only communicate their organization’s values but also ensure that these values are genuinelyembeddedinthecompany’scultureandoperations.
Authenticity is no longer optional. Leaders who fail to align their marketing messages with organizational behavior risk losing credibility. Conversely, those who embrace transparency and authenticity are building deeper connections with stakeholders. Marketing leadership now meansbeingboththevoiceandconscienceofthebrand.
CollaborationAcrossFunctions
The days when marketing operated as a silo are gone. Effectivemarketingleadershipisnowcharacterizedbycrossfunctional collaboration. Whether working with product development, IT, or human resources, marketing leaders are at the intersection of strategy and execution across the enterprise.
This collaborative approach ensures consistent brand messaging, enhances innovation, and accelerates the go-tomarket process. By breaking down internal silos, marketing leaders are fostering agility and driving holistic business growth.
EmbracingTechnologyandAI
Technologyhasbecomeinseparablefrommodernmarketing leadership.FromcustomerdataplatformsandCRMsystems to AI-powered chatbots and programmatic advertising, marketing leaders must navigate a constantly expanding digitaltoolkit.
Theemergingtrendisnotjustaboutadoptingtechnologybut about strategically integrating it Successful leaders recognize that technology should enhance not replace the human element in marketing. For instance, AI can analyze consumerpreferencesatscale,butitishumancreativitythat translates those insights into campaigns that inspire action. This balance between human ingenuity and digital power
definesthefutureofmarketingleadership.
TheRiseofAgileMarketingLeadership
Markets are volatile, customer expectations change rapidly, and disruptive competitors appear overnight.This has given rise to agile marketing leadership an approach rooted in adaptabilityandcontinuousimprovement.
Instead of rigid, long-term plans, leaders are embracing iterative strategies where campaigns are tested, measured, and refined in real time. This agility allows organizations to respond quickly to market dynamics, ensuring that they remain relevant and competitive. Leaders who adopt this mindset encourage experimentation, empower teams, and embracefailureasasteppingstonetoinnovation.
LeadershipwithaHumanTouch
Amidallthetechnology,metrics,andinnovation,oneaspect remainstimeless—thehumantouch.Marketingleadershipis, at its core, about understanding people. The most effective leaders are empathetic, inspiring, and capable of building strongteams.Theyrecognizethatmarketingisnotonlyabout reaching customers but also about nurturing the people behindthebrand.
By cultivating cultures of trust, creativity, and inclusivity, marketing leaders empower their teams to perform at their best. This human-centric approach ensures that marketing strategiesresonatebothinternallyandexternally.
Conclusion
Emerging trends in marketing leadership reveal a dynamic landscape where adaptability, authenticity, and humancentered strategies are paramount From data-driven storytelling to purpose-led branding and agile practices, marketingleadersareredefiningtherulesofengagement.In this evolving environment, the essence of marketing leadership lies in the ability to balance technology with empathy,strategywithcreativity,andvisionwithexecution.
