-Mark Twain
Deputy
Editor-in-Chief
Senior
Marketing Manager Technical Head
Business
Technical Specialist
SME-SMO
sales@insightssuccess.com
June, 2023
Brief CompanyName FeaturedPerson
Epikistheleadinggloballicensingagencyputtingbrandsinto videogamestoproducepremiumdigitalitemsandexperiences foroveronebilliongamersworldwide. GaryMa
HomeHelpers®HomeCareisanin-homecareservicethat providestop-qualityin-homecare.
Hospitality ManagementHolding hmhhotelgroup.com
USA pickupusafitness.com
AimmuneTherapeutics aimmune.com
HospitalityManagementHoldingisafullyintegratedpioneer hotelmanagementcompanythatprovideshotelownersand developersabroadspectrumofworld-classmanagement solutions.
PickUpUSAFitnessisthefirstandonlybasketball-focused fitnessclubconceptoperatingintheUnitedStatesandwas foundedtocreateabetterwayforpeopletoplaybasketball. JordanMeinster CEO
PR thesaunderscompany.com
E.GayleSaunders FounderandCEOTheSaundersCompanyisafull-servicepublicrelationsfirm, specializinginstrategiccommunicationsplanning,diversity, inclusionandequitycommunications,andmanymore.
Emma Dickson / CEO & President / Home Helpers® Home Care
World-Class Care Provided by Exceptional Caregivers
Home Helpers® Home Care has a long-term vision to expand its market share and establish a strong foothold in consumer preference.
Whenitcomestofindingcareservicesforseniors,
individualswithdisabilities,orthoserecovering fromillness,injury,orsurgery,thereare numerousfactorstotakeintoaccount.Asaconcerned familymember,it'sonlynaturaltohavereservationsand worriesduringthisprocess.
HomeHelpers®HomeCarespecializesindelivering personalizedin-homecareservicestoseniorsandother individualsrequiringongoingorrecuperativecare.The organizationprovidescareservicesrangingfromafew hoursperweekto24/7care,supportingclientswherever andwhenevertheyneedustomakelifemorecomfortable andhelpthemretaintheirindependence.
AtHomeHelpers®HomeCare,theorganizationis committedtoaddressingclients’careneeds.They understandthateachfamily'ssituationisuniqueand requiresindividualizedattention.Asaresult,theyoffera rangeofhomecareandsupportservicestomeetspecific needs.Whetherit'sshort-termorlong-termcare,Home HelpersHomeCareworksone-on-onewithclientsandtheir familiestodesignapersonalizedcareplanthatmeetstheir needs.
HomeHelpers®HomeCareunderstandsthatselectinga careserviceprovidercanbeadauntingtask.That’swhy they'rethereeverystepofthewaytohelpclientsmakean informeddecision.HomeHelpersHomeCareagenciesare locallyownedandoperatedbytrainedprofessionalsand theirteamsofexceptionalcaregiverswhoarepassionate aboutwhattheydo.Theystrivetoprovidehigh-qualitycare servicesthatarebothcompassionateandreliable.Their goalistoensurethattheclientsreceivethebestpossible care,providingconfidenceforfamiliesthattheirlovedones arereceivingtheverybestinworld-classcare.
HomeHelpers®HomeCareprovidesservicesthatsupport theneedsofindividualsintheirhomes,orwhereverthey callhome.Thecompanyaimstobetheextendedfamily whenthefamilycan’tbethere,deliveringoutstandingcare tomakelifeeasierfortheirclientsandtheirfamilies.
Theorganizationpossessesastrongorganizationalstructure andcoreprocessestooperatesuccessfully.Thisincludes assessingclients'currentandfutureneeds,hiring,and trainingexceptionalcaregivers,andutilizingtechnologyto improvecareandefficiency.Byprovidingexceptionalcare withprovenoperatingsystems,franchiseesof
HomeHelpers®HomeCareareabletomaintaintheir marketleadershipandpositionaspreferredhomecare providersinthecommunitiestheyserve.
EmmaDickson'spathtobecomingCEO&Presidentof HomeHelpers®HomeCarewasfarfromstraightforward. Initiallyplanningtopursueacareerineducation, compellingbusinessopportunitiesledhertobusiness operationsleadershiprolesatbothBlockbusterandlaterat SylvanLearningCenters.
Throughtheseexperiences,Emmahonedherabilityto buildteamsanddevelopprogramsforrevenuegrowthand exceptionalservice,furtherdevelopingherabilitytoscale organizationsthatshenowappliesinleadingHome Helpers®HomeCare.
Duringher15-yeartenureasCEO&President,Home Helpers®HomeCarecontinuestoexperiencephenomenal resultswithover26yearsofcontinuoussystem-wide revenuegrowth,expandingitsreachtoservemorethan 1,500communities.Emmaandherteamsuccessfully managedthechallengesoftheCOVID-19pandemicand theresultingsurgeindemandforhomecareservices.
,Home Helpers® Home Care is commi ed to expanding its services to meet the evolving demands of the next genera on of seniors, as consumer preferences change.
Theyalsofocusedondevelopingleadershipskillsand fosteringacohesiveteamdedicatedtoadvancingHome Helpers®HomeCare’spositioninthehighlycompetitive homecareindustry
Despiteongoingexternalchallenges,suchasthecurrent employmentchallenges,Emmaandherteamremain committedtocreatinganexceptionalemployeeexperience andprioritizingtheneedsofclients,franchisees,and employees.
AttheheartofHomeHelpers®HomeCareisadedicated teamofleaders,staff,andfranchiseesunitedintheirshared missiontodeliverthebestpossibleoutcomesforthosethey serve.
,Home Helpers® Home Care is dedicated to pilo ng new technologies and services in order to con nue innova ng and providing the best possible care for its clients.
Emmaisastrongadvocateforincreasingawarenessofthe criticalrolethathomecareplaysinthehealthcare continuum.Sheisdedicatedtopromotingthismessageand ensuringthatherorganizationremainsattheforefrontof thehomecareindustry.
Emma'sleadershipandadvocacyarefurtherdemonstrated byherpositionasPastPresidentoftheBoardofDirectors fortheHomeCareAssociationofAmerica,whereshe representstheinterestsoffranchised,corporate,and independenthomecareagencies.
Homecarehasthepotentialtoaddressmanyofthe healthcareindustry'schallenges,particularlywithrespectto cost.AccordingtotheNationalCenterforBiotechnology Information(NCBI),asmuchas30%ofhealthcarecosts arewastedduetoindividualsfailingtocomplywiththeir medicationregimens.
AtHomeHelpers®HomeCare,thecaregiversworkto ensurethatclientsreceivepropernutritionandtaketheir medicationsasprescribed,helpingtominimizeunnecessary healthcareexpenditures.Additionally,caregiversprovide companionshipandsupport,whichcanhaveapositive impactonclients'mentalhealthandoverallwell-being.
Emmaandherteamrecognizethathomecareisanessential componentofthehealthcarecontinuum,andtheyare committedtoadvancingitsroleandimpact.
AtHomeHelpers®HomeCare,boththeNationalSupport Centerstaffandfranchiseesareunitedbyasharedsetof corevalues,encapsulatedbythecompany's"BeBold" philosophy.BOLDstandsfor"BringYourPassionEvery Day,""OwnYourResults,""LoveWhatYouDo,"and "DrivenbyExcellence."Byembracingthesevalues,every memberoftheHomeHelpersHomeCareteamisheld accountablefortheirimpactonthebusinessandinspiredto createexceptionalexperiencesforourclients,franchises, andeachother
ThroughtheBOLDphilosophy,HomeHelpersHomeCare encouragesstaffandfranchiseestobringtheirbestselvesto workeveryday,withafocusonpassion,ownership,and
excellence.Individualcontributorsareempoweredto makeapositiveimpactanddrivesuccessforthemselves andthecompanyasawhole.Additionally,theloveof whattheydoandcommitmenttoexcellencecreatesa cultureofenthusiasmanddedicationthatbenefits franchisees,caregivers,employees,andclientsalike.
Overall,theBOLDphilosophyisapowerfulforcefor accountability,inspiration,andsuccesswithintheHome HelpersHomeCareorganization.
AsEmmalookstowardsthefutureofhomecare,she recognizesthevitalrolethattechnologywillplayinthis space.HomeHelpers®HomeCareisdedicatedto pilotingnewtechnologiesandservices,andcontinuesto innovatetodeliverthebestpossiblecareforitsclients. Alongwithpersonalin-homecare,HomeHelpers® HomeCarenowoffersclientsbest-in-classmonitoring systemsthatcandetectfallsandconductwellness checkswhencaregiversarenotpresent.
HomeHelpers®HomeCareiscommittedtoexpanding itsservicestomeettheevolvingdemandsofthenext generationofseniors,asconsumerpreferenceschange. ThisiswhythecompanyrecentlylaunchedCared-4℠, acomprehensivecareprogramthatisthemostextensive supportprogramintheindustry
Cared-4providesapremiumexperienceofsupport services,includingpersonalcare,companionship wellnesscalls,mealandnutritionplanning,and technologysolutions.Thiscomprehensiveprogramis designedtohelpkeeppeoplelivingindependently wherevertheywanttolive.
OneofthekeybenefitsoftheCared-4programisthatit allowsclientstostartreceivingsupportearlier,through monitoringandwellnesscalls.Theseservicesnotonly improvepeaceofmindandmentalhealth,butalso providegreaterinsightforfamiliesastheirlovedones' needschange.
EmmaisparticularlyproudoftheCared-4program, whichisatestamenttoHomeHelpers®HomeCare's commitmenttousingtechnologyandinnovationto improvethelivesofseniorsandtheirfamilies.
Demandforhealthcareandhomecarewillcontinuetorise asthedemandforhealthcareandhomecareservices continuestoincrease,especiallywiththeagingbaby boomerpopulation.
Healthcaregiantsarebuildingmassiveecosystemscovering healthcareinsurance,medicalcare,andretail,leadingto increasedcompetitionforstaffbetweenclinicalsettingsand homecare.AtHomeHelpers®HomeCare,Emmaandher teamarebuildingpartnershipswithverticallyintegrated healthcarecompaniesandtechnologyproviderstogaina competitiveedge.
HomeHelpers®HomeCarehasalong-termvisionto continuetoexpandintomarketsthatdonothaveHome HelpersHomeCareasacareoption.Toachievethis objective,theteamaimstoaugmentthecompany’sservices withastrategicapproach,fosterexceptionalteamsthrough intensivetraining,andoptimizeefficiencybyleveraging advancedtechnologies.
With these concerted efforts, Home Helpers® Home Care is poised to continue to thrive and meet its growth objectives.
Thehomecareindustrypresentsaremarkableopportunity forentrepreneurs,notonlyintermsofitspotentialfor growthbutalsointhefulfillmentitbringsbymakinga significantimpactinyourlocalcommunity
Forthoseseekingtoembarkonanewjourneywithan organizationthathasameaningfulmission,Emma encouragesaspiringentrepreneurstoexploretherewarding prospectsoffranchiseownershipwithHomeHelpers® HomeCare,enablingseniorsandotherstomaintaintheir independence.
The vision of Home Helpers® Home Care is to provide services that cater to the needs of individuals in their homes.
Investinginafranchisecanbeanexcitingand
potentiallylucrativebusinessventure.However,oneof thecriticalaspectsoffranchiseownershipissecuring adequatefundingtostartandsustainthebusiness. Franchisefundingoptionsandstrategiesvarydependingon factorssuchasthefranchisebrand,theinvestmentrequired, andthefinancialcapabilitiesoftheprospectivefranchisee.
This article aims to explore various funding options and strategies available to individuals seeking to finance their franchise dreams.
Self-funding,alsoknownasbootstrapping,involvesusing personalsavings,assets,orinvestmentstofinancethe franchise.Thisoptionprovidestheadvantageofcomplete controloverthebusinesswithouthavingtorelyonexternal sourcesoffunding.Itmayrequiredisciplinedfinancial planning,saving,orliquidatingassetstoaccumulatethe necessarycapital.
Traditionalbankloansareacommonfundingoptionfor franchisees.Franchiseescanapproachbanksorfinancial institutionstosecureloansbasedontheirpersonal creditworthiness,businessplan,andthefranchisebrand's credibility.Itisessentialtoprepareacomprehensive businessplanandfinancialprojectionstodemonstratethe viabilityofthefranchisebusinesstopotentiallenders.
TheU.S.SmallBusinessAdministrationoffersloan programsspecificallydesignedtoassistfranchisees.SBA loanstypicallyprovidemorefavorabletermsandinterest ratescomparedtotraditionalbankloans.TheSBA guaranteesaportionoftheloan,reducingtheriskfor lendersandincreasingthechancesofapprovalfor franchisees.However,theapplicationprocesscanbe lengthyandrequiresmeetingspecificeligibilitycriteria.
Somefranchisorsofferfinancingoptionsdirectlyto potentialfranchisees.Thesefinancingprogramsmay includereducedfranchisefees,installmentplans,oreven loans.Franchisorsthatprovidefinancingoptionsoftenhave avestedinterestinthesuccessoftheirfranchiseesandmay offermoreflexibletermstailoredtothespecificneedsof theirfranchisesystem.
Franchiseescanexplorethepossibilityofsecuringfunding fromfriendsandfamilymemberswhobelieveintheir entrepreneurialvision.Thisoptionmayinvolvepersonal loans,partnerships,orinvestments.Whilethisapproachcan provideeasieraccesstofunding,itisessentialtoestablish clearagreementsandmaintainprofessionalismtoavoid potentialconflicts.
Crowdfundingplatformsprovideanalternativemethodof raisingcapitalbyattractingsmallinvestmentsfromalarge numberofindividuals.Franchiseescancreatecompelling campaignshighlightingtheirfranchiseconcept,business plan,andpotentialreturnstoattractinterestedinvestors. However,successfulcrowdfundingcampaignsrequire effectivemarketing,storytelling,andauniquevalue propositiontocapturetheattentionandsupportofpotential backers.
Insomecases,franchiseesmayopttouseretirementfunds, suchas401(k)accountsorIndividualRetirementAccounts (IRAs),tofinancetheirfranchise.Thisstrategy,knownasa RolloverforBusinessStartups(ROBS),involvessettingup aC-corporationandusingretirementfundstopurchase sharesinthecompany.ROBSallowsaccesstoretirement fundswithoutincurringearlywithdrawalpenaltiesortax liabilities,butitinvolvescomplexlegalandtax considerations.
Franchiseescanexploreequipmentleasingoptions, especiallyifthefranchiserequiresspecificmachinery, technology,orequipment.Leasingallowsbusinessesto conserveupfrontcapitalandspreadthecostsovertime.It alsoprovidestheflexibilitytoupgradeorreplaceequipment asneeded.
Franchiseeswithhigh-growthpotentialorunique conceptsmayattractinterestfromangelinvestorsor venturecapitalists.Theseinvestorsprovidecapital inexchangeforequityorashareofthebusiness. Securingfundingfromangelinvestorsorventure capitalistsrequiresacompellingbusinessplan,a cleargrowthstrategy,andaconvincingpitch.
Insomeregions,theremaybegovernmentgrantsor incentiveprogramsavailabletosupportsmallbusiness
development,includingfranchiseventures.Theseprograms varybylocationandindustryandmayofferfinancial assistance,training,ortaxincentives.Researchingand applyingforrelevantgrantsorprogramscanprovide additionalfundingopportunities.
Somefranchisorsorsuppliersofferfinancingoptions specificallytailoredforfranchisees.Thismayinvolve extendedpaymentterms,discountsoninitialinventory purchases,ordeferredroyaltypayments.Franchiseescan explorethesearrangementstoalleviateinitialfinancial burdensandimprovecashflowduringtheearlystagesof thebusiness.
Franchiseescanseekstrategicpartnershipsorjointventures withindividualsorcompaniesthathavecomplementary skills,resources,orindustryexpertise.Partneringwith establishedentitiescanprovideaccesstoadditionalfunding sources,sharedexpenses,andpooledresources,reducing thefinancialburdenonthefranchisee.
Intoday'sinterconnectedworld,businessesofallsizes areincreasinglyconsideringglobalexpansionasa strategicgrowthopportunity.Expandingintonew marketspresentsnumerousopportunitiesforincreased revenue,customerbasediversification,andaccesstotalent pools.However,italsobringsalongauniquesetof challengesandrisksthatrequirecarefulconsiderationand planning.
Thisarticlewillexploretheopportunitiesandchallenges businessesfacewhenembarkingonaglobalexpansion journey.
OpportunitiesinGlobalExpansion:
Access to New Markets:Globalexpansionopensdoorsto untappedmarketswithdifferentconsumerbehaviors, preferences,andpurchasingpower.Byenteringthese markets,businessescantapintonewcustomersegments andsignificantlyincreasetheirpotentialcustomerbase.
Revenue Growth:Expandinggloballycanleadto substantialrevenuegrowthbycapitalizingonnewmarket opportunities.Asuccessfulexpansionstrategycanresultin increasedsales,highermarketshare,andenhanced profitability
Diversification:Expandingintomultipleinternational marketsallowsbusinessestodiversifytheirrevenue streams,reducingdependenceonasinglemarketorregion.
Thisdiversificationhelpsmitigaterisksassociatedwith localeconomicdownturnsorfluctuationsinspecific industries.
Access to Talent:Globalexpansionenablesbusinessesto accessabroadertalentpoolandtapintospecializedskills andexpertiseavailableindifferentregions.Thiscan enhanceinnovation,bringfreshperspectives,anddrive competitivenessintheglobalmarketplace.
ChallengesinGlobalExpansion:
Cultural and Language Barriers:Culturaldifferencesand languagebarrierscanposesignificantchallengeswhen enteringnewmarkets.Businessesmustunderstandlocal customs,traditions,andconsumerbehaviortoeffectively adapttheirproducts,marketingstrategies,andcustomer experiences.
Regulatory and Legal Compliance:Eachcountryhasits ownsetoflaws,regulations,andcompliancerequirements. Navigatingtheselegalcomplexities,obtainingnecessary permits,licenses,andunderstandinglocalbusiness practicescanbeadauntingtaskforcompaniesexpanding globally
Operational and Logistical Complexities:Expandinginto newmarketsoftenrequiressettingupphysicaloperations, establishingsupplychains,andmanaginglogistics.
Companiesmustassesstheinfrastructure,transportation networks,anddistributionchannelstoensuresmooth operationsandefficientdeliveryofproductsorservices.
Competition and Market Saturation:Globalexpansion meansenteringmarketswherecompetitorsmayalready haveanestablishedpresence.Businessesneedtoconduct thoroughmarketresearchandcompetitiveanalysisto identifyuniquevaluepropositions,differentiatethemselves, andgainacompetitiveedge.
Financial Considerations:Globalexpansionrequires significantfinancialresources.Businessesmustevaluatethe costsinvolvedinmarketresearch,marketentrystrategies, localstaffing,infrastructure,marketing,andongoing operations.Managingforeigncurrencyexchangeratesand navigatingfinancialrisksaddfurthercomplexitytothe financialaspectofglobalexpansion.
Opportunities:
Technology and Infrastructure:Expandingintocertain regionscanprovideaccesstoadvancedtechnology infrastructure,suchashigh-speedinternet,advanced telecommunications,anddigitalplatforms.Thiscanenable businessestoleveragedigitaltoolsandplatformsfor marketing,sales,andoperations,leadingtoincreased efficiencyandscalability
Strategic Partnerships:Globalexpansionoffers opportunitiestoestablishstrategicpartnershipswithlocal businesses,suppliers,distributors,ormanufacturers.These partnershipscanprovidevaluablemarketinsights,accessto distributionnetworks,andhelpnavigatelocalregulations andculturalnuances.
Brand Recognition and Reputation:Expandingglobally canenhanceacompany'sbrandrecognitionandreputation onaglobalscale.Asuccessfulglobalexpansioncan positionthebusinessasatrustedandreputablebrand, attractingcustomersandpartnersacrossvariousmarkets.
Challenges:
Intellectual Property Protection:Protectingintellectual propertyrightscanbechallenginginsomecountrieswith differentlegalframeworksandenforcementmechanisms.
Companiesmustnavigatethecomplexitiesofinternational intellectualpropertylawstosafeguardtheirpatents, trademarks,copyrights,andtradesecrets.
Human Resources and Talent Management:Managinga diverseglobalworkforcecanbecomplex.Businessesmust adapttheirHRpracticestocomplywithlocallaborlaws andculturalnormsandeffectivelymanagecross-cultural communication,employeebenefits,andperformance evaluations.
Political and Economic Instability:Globalexpansion involvesoperatingindifferentpoliticalandeconomic landscapes.Businessesneedtoassessthestabilityofthe targetmarkets,includingfactorssuchaspoliticalunrest, regulatorychanges,economicvolatility,andcurrency fluctuationsthatcouldimpactbusinessoperations.
Supply Chain and Logistics:Establishingandmanagingan efficientglobalsupplychaincanbechallenging.Factors suchascustomsregulations,transportationcosts, import/exportrestrictions,andlogisticalcomplexitiesmust becarefullyevaluatedtoensureasmoothflowofgoodsor services.
Local Competition and Adaptability:Eachmarkethasits ownuniquecompetitivelandscape.Businessesneedto conductthoroughmarketresearchtounderstandlocal competitors,consumerpreferences,andadapttheir products,pricing,andmarketingstrategiestomeetthe specificneedsandpreferencesofthetargetmarket.
