Qatar's Most Admired Companies to watch May2022

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GroupAnsarof Companies Shiing Paradigms in the Retail Space Intercepting Growth opportunities Top 7 Business Opportunity in Qatar The Strategic Roadmap An Expat Guide to Setting Up a Business in Qatar May Issue: 10 2022 Qatar's Most AdmiredCompanies to watch

A paradigm shift in Qatar’s Business Market

heninbusiness,beanopportunist,”

Wmightsoundlikeacontroversial statementtomake,butaperfect opportunitycansky-rocketabusinesshasbeena provenbusinessmantra.

Aroundthebusinessspectrum,challengescan turnintoanopportunity.Adheringtothis teaching,manyentrepreneurspioneertheir respectiveindustriesandhelpfacilitatethe perfectsolutionforongoingcrises.Many corporationsscoutforundiscoveredterrainsand introduceabusinesssolution,sproutingmultiple benefits,notonlyfortheindustrybutforthelarge customerbase.

Ifyouareanentrepreneurandhaveafuture-proof solution,thebeststrategycanbetoimplement yourbusinessideawherethedemandsarehigh andsupplyislow.Understandingthisguru mantra,manybusinessgiantskeepan investigativeeyeoneverycorneroftheglobe.

thInthe20 century,awell-establishedpresumption wasthat,investyourmanufacturingunitsinthe West,procurerawproductsfromtheAfrican region,andestablishamarketintheEast.Using thisstrategy,theEuropeanbusinesscorporation madehugeprofits.Traversingtheentitlementof beingtheworld’soyster,Europemarkedits dominanceinalmosteverycorneroftheglobe. But,asthetideoftimehasitsmagicalwandthat keepsabalanceofboththeworld,theMiddle

editor

Easthaschallengedtheoldpresumptionof investmentandmarketandattractedthesame oysterstosproutitsorganizationfromtheMiddle East.

Forquitesometime,oneoftheeye-popperinthe globalbusinesscommunityhasbeenQatar Knownasoneoftherichestcountrieswitha high-qualitylifestyle,businessleadersare lookingforeverywindowtohelpthemestablish themselvesinQatar’sMarket.

Therearemanyreasonsforthisparadigmshiftin theglobalbusinessorder.Firstandforemost, Qatarisconduciveandwelcomingtoforeigners, andthesecond,butamajorone,isthe government’stax-freepolicyforthebusiness community.Knowingthesebenefits,many multinationalcorporationsarealigningwithQatar markets,utilizingtheopportunityandobtaining theirfairshareofsuccess.

Knowingtheseupgrades,weatInsightsSuccess crossedpathswiththerisingbusinesscorporates ofQatartosharestoriesthatmadeadifference.

Ournewedition,“Qatar’sMostAdmired Companiestowatch,”willdriveyouthrougha journeyofinspiringstoriesofQatarbusinesses andtheopportunitythatliesinthisflourished terrain.Followthetrailandwhileyouflip throughtheadmiringbusinesstales,makesureto readtheinsightfularticleswrittenbyourin-house editorialteam.

Iwishyouahappyread!

,,Qatar has been a true facilitator of global corporation and the industries established are changing the business dynamics with standout leadership.

GroupAnsar Companies

An Expat Guide to Setting Up

Business in

T

Shifting Paradigms in the Retail Space

GROWTH OPPORTUNITIES

20 32
a
Qatar Top 7 Business Opportunity in Qatar THE STRATEGIC ROADMAP INTERCEPTING
CoverStory 08 A R
I C L E S
16 28 24 36 An Innovation-Driven Sustainable Facilities Management Solution Helping Businesses Articulate the Future Providing Exemplary Industry Solutions EFS FACILITIES SERVICES GROUP Allan Read KEO INTERNATIONAL CONSULTANTS NEHMEH Contents Contents
sales@insightssuccess.com May, 2022 Circulation Manager Tanaji Fartade Research Analyst Eric Smith Editor-in-Chief Pooja M. Bansal Anish MillerSenior Editor Kelly, DavidBusiness Development Executives Managing Editor Sherin RodricksBusiness Development Manager Bhushan Bhad Art & Design Head Art & Design Assistant Visualiser David King Co designer Rohil Shinganapurkar Mrunalinee Deshmukh Marketing Manager Joseph D'souza Technical Consultants Prachi, Rajeshwari Technical Head Jacob Smile Assistant Technical Head SME SMO Executive Gemson Digital Marketing Manager Alina Sege Assistant Digital Marketing Manager Renuka, Atul Copyright © 2022 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess Corporate Ofce Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-859-2600 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com We are also available on : RNI No.: MAHENG/2018/75953 Sales Executives Mark, Alice Amar Sawant Assisting Editors Vishal, Shrutika Paul Belin

Featuring

BriefCompany

AnsarGroupofCompanies ansar-group.com

DOHABANK dohabank.com.qa

EFSFacilities ServicesLLC efsme.com

AliAkbarShaikhAli Chairman

ReemKhalifaATAl -SubaeyPublicRelations &CommunicationStrategy, CorporatePerformance &Marketing

AnsarGrouphasmovedthroughgreaterstagesofgrowthfromits inceptiontoexpansionwith17massivemallsandRealestate propertiesthathavebeenattractingasteadilyrisingnumberof visitorsovertheyears.

DohaBankisoneofthelargestcommercialbanksintheStateof Qatarandhasbeenconsistentlyregisteringastronggrowth duringthelastdecadewithparticipativeleadershipphilosophy.

KataraHospitality katarahospitality.com

KEOInternational Consultants keoic.com

TariqChauhan CEO

AmenaTena CorporateDirectorMarketingand Communications DonnaSultan PresidentandCEO

EFSisaregionalleaderandleadingfacilitymanagementcompany across21countries.Itoffersintegratedfacilitymanagementservices fromdesignanddevelopmenttooperationalperformanceassessment, review,stabilization,andtransformation.

KataraHospitalityhavecreatedarichportfolioofproperties, partneringwithsomeofthebestbrandsinthehotelindustry.

KEOisacreativeenterprise,whereinnovationisawayoflife.It isuniquelyresourcedwithend-to-endservicestotakeclients frominspiration–throughconceptualization–torealizationof planning,designorprojectdeliveryinthebuiltandnatural environments.

maktApp maktApp.com

NAKILAT nakilat.com

WaleedAlyafei ChiefTechnology Officer

FairuzAledroos Headof PublicRelations

MaktAppisaleadingcompanyincreatingdigitalproductsand providingelectronicsolutionsthathelpyouaccomplishand developyourbusinessforthebetter,accordingtothehighest standardsofqualityandprofessionalism

NakilatisashippingandmaritimecompanybasedintheState ofQatar.Withtheworld’slargestLiquefiedNaturalGas(LNG) shippingfleetcomprisingof69LNGcarriers,thecompany providestheessentialtransportationlinkinQatar’sLNG supplychain.

nehmeh.com

RajaV Assili CEO

NehmehisthepartnerofchoiceofferingTotalSolutionsforthe Automotive,Construction,HeatTransfer,Rental,Service& WoodworkingIndustries.

Mobility InnovationsCenter qmic.com

SharakaHoldings sharakaholdings.com

AdnanAbu-Dayya ExecutiveDirector (CEO)

AmerFares CEO

TheQatarMobilityInnovationsCenter(QMIC)isthefirst independentinnovationscenterintheregionwithafocuson usingR&DtodevelopanddeployIntelligentMobilityand SmartCitiesplatformsandtechnologies.

SharakaHoldingsoffersvariouspartnershipopportunitiesasit continuouslyevolvesandgrowstowardsafuturewithinfinite possibilities.

Nehmeh
Qatar

Ansar Group CoverStory

of Companies

Shifting Paradigms in the Retail Space

We are always dedicated to providing our consumers with a range of good quality merchandise at most fair prices accompanied by an enjoyable shopping and leisure experience.

TheretailsectorintheMiddleEastisrapidly evolvingasconsumerpreferenceschangeandnew technologiesarebeingintroduced.Globalbrands areexpandingtheirpresenceintheregionandlocalplayers areinnovatingtokeepup.

Thisgrowingcompetitioniscreatingopportunitiesfor shoppers,whocanbenefitfromincreasingchoiceand enhancedservices.However,italsopresentschallengesfor retailers,whomustkeeppacewithchangingtrendswhile adaptingtoacomplexanddiverseregionallandscape.

Onecompanythatischangingtheparadigmsoftheretail industryisAnsarGroupofCompanies,aleadingretail companywithanexpertiseindeliveringahassle-free shoppingexperience.

BasedinDoha,Qatar,thecompanyendeavorsfor excellenceinavarietyofproductsandservicesincluding fashion,furniture,electronics,perfumes,cosmetics, householditems,homefurnishingproducts,andmany others.

FacilitatingthistransformationisAliAkbarShaikhAlias theChairman.

FromInceptiontoExpansion

ForAnsarGroupofCompanies,theadventurebeganin 1980withtheopeningoftheNewWorldCompany–a singleretailstore.TheGroupwasofficiallycreatedafew yearslater,in1987,withtheopeningoftheNewWorld Centre–anappealingnewshoppingcenter Thegrouphas beencreatingoutstandingvaluessinceitsinitialendeavorin Doha,theNewWorldCompany.Itstrajectorytookitto nearly20branchesacrosstheGCC.

TheGroupalwaysstrivestoprovideagoodquality,fair pricing,andanever-endingsearchforbettermethodsto serveitscustomers.Ithasdevelopedadiverserangeof mallsandretaillocationsthatprovideshopperswith high-qualitylifestyleitemsandservices.

Thegrouphasprogressedfromitsinceptiontoexpansion withlargemallsandgalleriesthathavebeenattractinga continuallyincreasingnumberoftouriststhroughoutthe years.ItsretailpresencehasgrowntoincludefourGCC nationsandmillionsofpleasedcustomers.

StrongFoundations

Mission

Passion is at the heart of Ansar Group.

Vision

AnsarGroupiswalkingtowardsitsvisiontobethemost trustedproviderofthebestworldwideproductsthatensure thesatisfactionofitscustomersanddeliveringhappiness andagreatexperiencetoclients,employees,andallthe visitors.

Core Values

PassionisattheheartofAnsarGroup.Itiscontinuously movingforward,innovating,andimproving.Each employeerepresentsthecompanyandhiscommitmentto thecustomersisthemostvaluedasset.Honestyisthebest toolwhichensuredthecontinuedgrowthyearafteryear.

RedefiningBenchmarks

Today,theAnsarGrouphasmorethan20famousoperating centersaroundtheGCC,eachofwhichisspecializedtofit theuniquedemandsandobjectivesofeachmarket.The Groupholdsacomprehensiveassortmentofproductsfrom awiderangeofareasacrosstheworld,allofwhichare designedtomeetthehigheststandards.Thisdiverse

selectionofitemsappealstoawidespectrumofcustomers, fromthebudgetshoppertotheelitebuyer.

AllofthemallsandgalleriesintheAnsarGroupare convenientlylocated,haveenoughofparking,andprovide avarietyofdiscounts.Itsenticingprizedrawings, enormousdiscounts,andwell-targetedpromotional activitieshelptodrawinasignificantnumberofcustomers.

AnsarGroupiscommittedtoprovidingadiversechoiceof high-qualityitemsatthemostcompetitivepricing,aswell asapleasantshoppingandleisureexperience.Itsmalls havebecomealifecenterforcommunitiesaroundtheGCC, providingexceptionalproducts,service,andenvironment.

A&H:ABrandwithinABrand

AnsarGrouphaslaunchedanewconceptapparelstore namedA&H.Throughthis,theGrouphasexpandedto includefashionandclothes,healthandbeautyitems,and interiorandexteriorproductsforthehomeandoffice.

Garments,footwear,bags,cosmetics,perfumes,electronics, kitchenware,beddings,carpet,furniture,lights,tilesand

floorings,bathroomaccessories,andmuchmoreareamong theluxuriousproductsofferedbyA&Hbrandtoits community

Aconsumer-drivenstrategyofsupplyingreasonablecost, high-qualityitemsbysourcingthemdirectlyfromfactories inovertwentycountries,includingFrance,Brazil,Italy, Spain,Thailand,Turkey,Germany,Malaysia,andIndia,is attheheartoftheGroup.

FuturePerspectives

AnsarGroupiscurrentlystrivingtoexpanditsboundaries ofsuccessbeyondothermarketsinthearea,backedby ambitiousgrowthplans,anextensivemediapromotion,and marketingstrategy,anda4000+professionalteam.

TheGroupislookingforwardtoexpandingitsbusinessto newhorizons.Initsjourneyforward,thegroupis committedtocontinuebringingtheexceptionalretailmix ofattractiveprices,quality,andrangetoitsever-growing centersacrosstheregion.

From the beginning, EFS has set new benchmarks in facilities management through quality service delivery and innovation.
Tariq Chauhan Group CEO EFS Facilities Services Group
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hatinitialimpressionwouldyouliketomake

Wonprofessionalsorclientswhentheyvisityour officepremises?Asisknown,whenan individualstepsintotheofficefacilityforthefirsttime,s/he instantlyformsagoodorbadimpressionofthe organization,evenbeforeinitiatinganycommunication.

Havingawell-maintainedofficespacehelpsinmakinga fineimpressiononclients.Furthermore,theregularupkeep ofmachines,accessories,andotherutilitiessustainstheir efficiencyforanextendedperiod.

Inaddition,timelymaintenancehelpssavecostsby preventingunnecessarydamage.Moreover,acleanand pleasantofficeenvironmentcontributestoboostingthe employees'morale.Hiringofficefacilitiesmanagement servicesisbecomingaregularpracticeforprofessional maintenanceofeveryaspectofofficeresources.

Deliveringexcellenceinintegratedfacilitiesmanagement servicesacrosstheMiddleEast,Africa,SouthAsia,and Turkeyfor20+yearsistheEFSFacilitiesServicesGroup

EFShasbeenrecognizedforprovidingqualityfacility managementservicestosomeofthegiantcorporates, includingleadingmultinationalsintheregion.The companyhasapersistenttrackrecordofnear100%client retention.

Theaccoladesthatithasreceivedfromnationaland internationalorganizationsforhighcustomersatisfaction havebeenthecornerstoneofEFS'legacy.DrivingEFS Grouptonewheightsofsuccessandinnovationisitsexpert leader,TariqChauhan(CEO).

WegottheexclusiveopportunitytointerviewMrTariq, wherehesharedwithusindetailaboutEFS'sjourneyand thevariousachievementsithasobtainedovertheyears.

The Expert Leader

Tariq Chauhan is the Group CEO and the transformaonal driving force behind the growth of EFS. Since 2010, Tariq has been at the helm of EFS Facilies Services Group, leading as the Group's Chief Execuve Officer and a member of EFS' Board of Directors.

Tariq has led the evoluon of EFS Facilies Services' business porolio, spearheaded the company's expansion into 21 markets across MENA, Turkey, and South Asia, and supervised the growth of its workforce of 22,000 globally.

Below are the excerpts from the interview:

Pleasebriefouraudienceaboutyourcompany,its values,andhowthecompanyhasbeenpositionedasa leadingplayerintheindustry.

Apeople-firstorganization,EFSFacilitiesServicesGroup, isaregionalleaderindeliveringintegratedfacilities managementservices.EFS'sglobalpresencespansthe MiddleEast,Africa,SouthAsia,andTurkey,anditis amongthetop-rankingfacilitiesmanagementcompaniesin theUAE.

Tariq was named one of the Forbes Top 50 Indian Execuves in the Arab World in 2018, as well as one of the Forbes Middle East Top CEOs in MENA in 2021.
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Forover21years,EFShasbeenwell-acknowledgedbythe businesscommunityforprovidingqualityservicestosome ofthebiggestregionalnames,includingleading multinationalsintheregion.WithUSD1.5billionin contractbacklogandmanaginganapproximatetotalareaof over45millionsquaremeters,EFShassetnewbenchmarks infacilitiesmanagementthroughqualityservicedelivery andinnovationwith28operatingcompaniesin21countries acrosstheregion.

Thegroupofcompaniesisuniqueincombining progressive,people-focusedleadershipwiththefast adoptionoftechnologicaladvancements,creatingthebest environmentforpersonalgrowthforemployeesandclients' portfolios.

Whatrangeofservicesdoesyourcompanyoffer,and howarethesemakinganimpactontheindustryand yourclients?

EFSendeavourstodeliverqualityfacilitymanagementand value-addedservicesdesignedtomeetourclients'demand forsustainableservicedelivery,optimumcostsavings,and measurableend-usersatisfaction.Ourservicesrangefrom integratedfacilitiesmanagementservices,technical operations,andmaintenanceservices,softservices, disinfection,projectmanagement,andsupportservicesto consultancyandotherspecializedservices.

Fromthebeginning,EFShassetnewbenchmarksin facilitiesmanagementthroughqualityservicedeliveryand innovation.Thesustainedtrackrecordofnearly100percent clientretentionandaccoladesforhighcustomersatisfaction hasbeenthecornerstoneofEFS'slegacy.

OurFMportfoliocomprisesprominentandprestigious clients,rangingfromlargegovernmententitiestomany Fortune500companies.Weoffertotalfacilities managementsolutionsconsistingofover75services throughdedicatedbusinessverticalssuchasOil&Gas, Banking,Industrial,PublicSector,IntegratedWorkplaces, Education,Retail,andMixed-UseDevelopments.

EFSisledbycompetent,experiencedmanagementwith severaldecadesofcombinedcoreindustryexpertiseanda pasttrackrecord.OurcompanyiscomplementedbyQMSISO9001:2015,EMS-ISO14001:2015,OHSAS 18001:2007,andISO/IEC27001:2013standards.Wehave builtandearnedourreputationandgainedthetrustoftop companiesintheregion.

Beinganexperiencedleader,sharewithusyouropinion onhowtheadaptationofmoderntechnologieshas transformedbusinessesandwhatmorecouldbe expectedinthenearfuture?

Thefastadoptionoftechnologieshasbeenatopgrowth indicator,mainlysincetheglobalpandemicshiftedthe businessenvironmentintoafast-forwarddynamicof growth.Inourindustryspecifically,technologyhasbeenan importantallyinscalingupprocesses,upskillingthe workforce,andinvestinginlong-termstrategicgrowth.As wemovetowardsapost-COVIDworld,thehybriduseof collaborativetechnologyandfastupskillingareimperative.

Takingintoconsiderationthecurrentpandemicandits impactonglobaleconomies,howareyoudrivingyour companytosustainoperationsandensurethesafetyof youremployeesandclientsatthesametime?

Fromtheonsetofthepandemic,EFS'sresponsewasfastand designedwiththesafetyandwell-beingofouremployeesin mind. As a people-first organization, our employees are paramount to the swift operations and steadiness of our growth.

From mass vaccination drives to preserving and retaining employee and client benefits to implementing policies to preservethesafetyofourfirstresponders,EFShadanaroundthe clock leadership team working to ensure a multidimensional and simultaneous response across all verticals:

Health and safety for all employees, clients, and the communityatlarge.

Adherencetolocalandinternationalregulationsand guidelines.

Businesscontinuity

Supportingendeavoursandinitiativesbythenational leadership.

Use of technology and innovation for dealing with COVID-19 challenges, including remote working, healthprotection,automation,decontamination,real-

a

es, communication,andcontinuousimprovement.

Financialsafetyandsecurity

Employeeengagementandcommunication.

Continuedlearninganddevelopment.

Continuedclientengagementandsatisfaction.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothebusinessworld?

First-timeentrepreneursshouldconsiderobtainingasmuch knowledgeaspossibleaboutfinancialoperations.Aside

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time monitoring, learning initi
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HONOURS,AWARDS,ANDACCOLADES

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Won Presgious Taqdeer Award mulple mes, under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince, and Chairman of the Execuve Council of Dubai.

EFS has been ranked as one of the region's top facilies management companies by Forbes ME.

For several years in a row, named "Construcon Industry Power Hour" by Construcon Business News Middle East.

Award from the Internaonal Organisaon for Freedom, Protecon of Human Rights, and World Peace.

fromthat,understandingthatmindset,introspection, resilience,andgrowthcomeasapackageisimportant. TheentrepreneurialWorldrequiresahugeeffortanda resilientspirit,whichiswhyprioritizingmindsettraining andself-reflectioncanbecomeagame-changerinthe performanceofanystart-up.

Howdoyouenvisionscalingyourcompany'soperations andofferingsin2022?

Asweareinthelastquarterof2021andweareapproaching thenextyear,wearepreparingtolookbackatourgrowth.In 2021 alone, we acquired new businesses to support our growthandexpansioninnewmarkets,weinvestedinlearning and development, we launched the Abhaar Worker Welfare Foundation, and we serviced some of the most prestigious projectsintheregion.

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The EFS Group is DulyAccredited by Several TechnicalAwards and AccreditationsAs Below: Ÿ The Brish Instute of Cleaning Science (BICSc) Ÿ The Internaonal Sanitary Supply Associaon (ISSA) Ÿ Internaonal Facility Management Associaon (IFMA) Ÿ The Middle East Facility Management Associaon (MEFMA) Ÿ US Green Building Council (USGBC) Ÿ The Brish Safety Council

An Expart Guide to Setting up a Business inQatar

Qatarisopeningbusinessopportunitiesfor

Qentrepreneursaroundtheworld.Thecountrywillbe hostingtheFIFAWorldCupin2022,becomingthe firstArabiccountrytodoso.Itisrapidlydevelopingits infrastructuretoaccommodatefootballfansaroundthe world.ThegovernmentofQatarexpectstogainsignificant industrialandtourismmomentumfromtheevent.Thishas createdvariousopportunitiesforexpatriateslivinginthe countrytoestablishtheirbusinessventuresinthecountry

Manybusinessesinthecountryarelargelydependenton foreignworkers.Afterworkingorhavinggoodknowledge ofQatar’sbusinessindustry,manyofthemwishtostart theirownventure.

Thisarticleaimstohelpsuchentrepreneursintheir businessventuresbyprovidingusefulinformationand insightfuldirection.

Below are some tips that can make your entrepreneurial journey easier in Qatar

LimitedLiabilityCompany(LLC)

Firstofall,oneshouldbeawareoftheseveraltypesof companiesthatareallowedinQatar,namelytheLimited LiabilityCompany,theRule68Company,andtheSingle ShareholderorOwnerCompany

Amongthese,theLimitedLiabilityCompany(LLC),or WLL,isoneofthemostchosenprospectsbymany expatriatestoestablishabusinessinthecountry.Qatar’s LLCformationrulesrequirethefoundersfromaforeign countrytopartnerwiththelocalindividuals.

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The Strategic Roadma

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Thelawofthecountryallowsexpatriatestoholda49% shareinthecompany,andtheremaining51%ownership shouldbewiththeQataricitizens.Oneisallowedtohave asmanyas50Qataricitizensaspartnersintheirventure.

Whataretheinitialrequirements?

AsaforeignerdoingbusinessinQatar,oneshouldlookinto appointingalocalsponsororserviceagent.Arobustlocal collaborationisagreatwaytodealwiththelocal authorities.AforeignorlocalcompanyinQatarhasto obtainacommercialregistrationdocumentfromthe MinistryofCommerceandIndustry(MoCI).

AnLLCcompanymusthaveaminimumauthorizedshare capitalofQataririyal(QAR)200,000andtwoshareholders. Qatar’sMinistryofEconomyandCommerce,incertain specialcircumstances,canallowforeigninvestors’ shareholdingtoexceed49%byupto100%.However,this isgrantedwhenthebusinesspurposematchesQatar’s developmentplans.

Qatar’sGovernmentSchemesforForeignBusinesses

TherearevariousschemesthattheQatargovernmenthas formedtoboostforeigninvestmentinthecountry.The governmentgivesactivesupporttobusinessmenwhowish toenteragriculture,education,tourism,healthcare, explorationofnaturalresources,energyandmining,andthe technicalandITservicesindustry Thegovernmentcould offerlucrativeincentiveslikenoincometaxfortenyears forforeigncompanieswhowishtoestablishabusinessin theaboveindustry.

ThegovernmentofQataralsooffersbusinessincubators andfreeeconomiczoneplatformstoinviteforeigndirect investment,suchastheQatarFinancialCentre(QFC).

StartingabusinessintheQFCiseasy.Onceyousubmit yourapplication,arelationshipmanagerwillleadyou throughtheprocedureofregistering,acquiringalicense, andcommencingoperations.Foreigninvestorscanfully owncompaniesthatareregisteredunderQFC.

ThingstoFollowWhileRegisteringaBusinessinQatar

Belowaresomethingsthatexpatriatesshouldfollowwhile registeringabusinessinQatar.

1.RegistertheTrademarknameforyourcompany.

2.Theexpatriatebusinessmenshouldhavetheirarticlesof associationsignedbyalltheshareholders.Afterthis,the

documentshouldbesenttobesignedbyQatar’sMinistry ofJustice.

3.Oneshouldsubmitthenameandthearticlesof associationfortheircompanytobeissuedbya CommercialRegistration(CR).Afterthis,theapplication willbesubmittedforreviewtothedifferentministerial departments,dependingonyourbusinessactivities.

4.Aftergettingtheapplicationapprovedandallfeeshaving beenpaid,oneneedstoreturntotheMinistryof EconomyandCommerce(MEC)togetthecommercial register Withthisdocument,theentrepreneurcanfinally openacorporatebankaccount.(Pleasekeepinmindthat CRisonlyvalidforoneyear.)

What’sNext?

AfterCRisreceived,onecanapplyforaTradeLicense.It willallowyoutoowncommercialspacetocarryoutyour businessoperations.Itissuggestedthatexpatriate businesspersonsplantheirtimingcarefullyasthisprocessis expectedtotaketimetocomplete.

Afterthisprocessiscompletedandabusinessissettobe established,onecanconsiderhiringemployeesfortheir operations.Youwillneedacomputercardtoprovide employeeswitharesidencepermit.Thecardisbasicallya documentthatindicateswhohasthesigningauthorityof thehiringcompany.Qatar’simmigrationdepartmentissues thesecards,whicharealsoknownas“SignatureCards.”

Overall-ClarityistheKey

Allthingsconsidered,foraspiringbusinessmenamong expatriatesinQatar,itisnecessarytobeclear-minded.One shouldconductathoroughinvestigationintothenecessary stepstobetakenfromalreadyestablishedbusinesses, governmentoffices,andofficialwebsites.

StartingabusinessinQatarrequiresonetoobtainvarious licenses,trademarks,capital,andvariousotherimportant matterstocompletelylegalizetheestablishment.The processcanbecostlyandbureaucraticforforeigners.

Itisadvisedtohireprofessionalsoruseconsultancy servicestoexpeditethebusinesssetupprocess.These agenciesorindividualserviceswillhelpyouspeedupthe wholeprocess.Theywillalsoprovideyouwithseveral localcollaborationoptionsthatcansignificantlybringdown therequiredinitialinvestment.

| May 2022 www.insightssuccess.com22
Donna Sultan
President
and Chief
Executive
Officer
KEO International Consultants
Our mission now is not so much about scaling the business but about how we can provide more higher value-add services for our clients.

Itisageneralbeliefthathumansarewitnessingthe IndustrialRevolution4.0.Thankstothen-numberof bloomingbusinesses.However,everyblossomcomes withitsownsetofobstacles.Torunabusinessandinorder tosucceedinthatbusiness,entrepreneursmustinvestigatea numberoftasks,rangingfromhumanresourcesand accountingtotechnicalsupport.

Figuringouteverythinginoneplacealongsidemakingthe businessthrivehasitsownsetofintangiblecomplications. Butthankstotheeaseofhiringconsultants,whoprovidea widearrayofskillstoassistbusinessownersinupgrading theirendeavors.

Oneofthefundamentalconductsofhumanresource consultantsishowtheyexecutebusinessalongside implyingethicalvaluesthatdefinethecompany'scharacter Maintainingandreinforcingworld-classethicalpractice, KEOInternationalConsultantsisaregionalleaderofone ofthelargestMiddleEasternConsultancyFirms.Itisbuilt uponfairdealingsandethicalconductprinciplesandthe companyadherestocarefulobservationofallapplicable lawsandregulations.

StandingattheguidinglightisitsPresidentandChief ExecutiveOfficer,DonnaSultan. Inaninterviewwith InsightsSuccess,DonnatalksabouttheroleofKEOand howsheendeavorstoscaleitsbusinessintheupcoming year

Below are the highlights of the interview:

PleasebriefouraudienceaboutKEOInternational Consultants.

KEOisacreativeenterprisewhereinnovationisawayof life.Weareuniquelyresourcedwithourend-to-end

servicestotakeclientsfrominspiration–through conceptualization–totherealizationofplanning,design,or projectdeliveryinthebuiltandnaturalenvironments.For over57years,we'veledwithvision,contributingtomany oftheworld'smostambitiousprojects,iconicplaces, remarkableexperiences,andprosperouscommunities.

Takingintoconsiderationthecurrentpandemicandits impactonglobaleconomies,howareyoudrivingyour companytosustainoperationsandensurethesafetyof youremployeesatthesametime?

KEOhasaworld-classHealth&Safetyteamthathasdone anoutstandingjobkeepingpeoplesafeonthesiteswe managethroughouttheGCC.Fromthestartofthe pandemic,ourHealth&Safetyleadershaveplayeda crucialroleinhelpingsetcorporatepoliciestoprotectour staffandmakesurethatwesuccessfullynavigatethrough thepandemic.Weareproudtosaythatwehavevaccinated nearly70%ofourstaffandbeenabletokeepourpeople wellprotectedoverthepast18months.

UndertheleadershipoftheCEO,KEOSeniorManagement hasbeenrelentlesslyfocusedonthewell-beingofthestaff. COVIDmanagementprotocolsarereviewedonaregular basisandareapriorityagendaitemduringeachsenior managementmeeting.

Weattributeourabilitytohavemanagedthroughthe pandemictoourpeople'sincredibleteamspiritand outstandingprofessionalism.Welookafterourpeopleand ouroperationswithequalcare,andtheresulthasbeena businessthathascomethroughthiscrisisinstrongshape andisreadytogrow

Itisasimpleaxiom;whenyoutakecareofthepeople,the peoplewilltakecareofyourorganization.

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Threekeypiecesofadvice:

Makesureyouaredoingsomethingthatyoucaredeeply aboutandhaveapassionfor

Does your product or service meet the needs of the market?”Thenumberonefactorlinkedtothesuccess ofstart-upsistiming,start-upsthathavetheright productattherighttimesucceed.

clientsandmakingsurethatweexceedtheirexpectations. Whileweareveryexcitedaboutournewdigital,advisory, andsustainabilityofferings,weknowthatitisessentialthat wemaximizethevaluewecreatefromourcorebusiness lines.

Whatisyouropiniononthefutureofthebusinessworld withrespecttocustomers'/consumers'changing preferencesandchoices?

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Cashflowandcashreservesareessentialtoany enterpriseandevenmoresoforaneworganization. Historyislitteredwithcompaniesthatdidnotgetoffthe groundbecauseofpoorcashplanning.Thinkcarefully aboutyourcashrequirementsandplanaccordinglyso thatyoucancreatethevitaltimeandspacenecessaryto getyourbusinessofftheground.

Howdoyouenvisionscalingyourcompany'soperations andofferingsin2021?

KEOisalreadyoneofthelargestconsultanciesintheGCC. Ourmissionnowisnotsomuchaboutscalingthebusiness butabouthowwecanprovidehighervalue-addservicesfor ourclients.Tothatend,weareexpandingoursustainability, environmentalandadvisorypracticestocapturealarger shareoftheserapidlygrowingmarketsegments.

KEOhasalwaysbeenattheforefrontintermsoftheuseof technologyinouroperations.Wearecontinuingtoinvest heavilyinBIManddigitaltechnologiesthatareanessential partofthemoderndesignandconstructionworld.Weare oneofaselectfewfullycertifiedBIMconsultanciesinthe GCCandrecentlylaunchedourBIMconsultingpracticeto helpourclientsworkintheBIMenvironment.

Ontheadvisoryside,wehaverecentlylaunchedourBlack Mulepractice,whichisaRealEstateInvestment, Redevelopment&AdvisoryServices.TheBlackMuleteam leveragesKEO'sextraordinaryskillsandmarketknowledge tohelpourpartnerclientsbringbacktolifestalledunder constructionprojectsthatareinneedoffreshcapitaland newideas.TheBlackMuleteamalsoassistsclientsin implementingbusinessprocessimprovementprogramsto enhanceoperationsandincreaseoperatingcashflows.

Allthatsaid,weemphasizethatasafirm,wewillnot compromiseondeliveringthebestqualitysolutionstoour coreclients.Weknowthatourfirstdutyistowardsour

Theconstructionindustryhasbeenveryslowwhenit comestochange.Becauseofthelabor-intensivenatureof boththeconstructionandapparelindustries,theyhaveseen thelowestlevelsofproductivitygrowthoverthepastthirty yearsdespitethemassiveadvancesintechnologyoverthe sameperiod.

However,aneweraisuponus.Thankstocutting-edge technologiesthatareforcingmuch-neededchangeand advancementsacrosstheindustry.Finally,theadventof lower-costnewtechnologieshasbroughtaboutthe modernizationofthewholeindustry.

ItisvitalforKEOandallotherconsultanciestoembrace thewaveofchangethathasresultedfromtheadventofnew technologies.Itisnotenoughforustosimplyprovide drawingsanddesignssothatclientscanbuildnewprojects. Weneedtotakeaholisticlookatclients'requirementsand alwaysthinkofwaystoaddmorevaluetotheirprojects.

Inahighlycompetitiveworldwhereclientscanchoose fromamultitudeofdesigners,thewaytostandoutis throughexcellenceinserviceandinnovationinthinking.At KEO,wearticulatethefutureforourclientsbyproviding end-to-endsolutionsthatgobeyondjustmeetingthe requirementsoftheclientbrief.Wehelpourclients considerthelong-termimplicationsofdesigndecisionsnot onlyintermsofdollarsandcentsprofitdecisionstodaybut howtheycanmaximizethevalueoftheirprojectsover thirtytoforty-yeartimehorizons.Thismeansbringingto thetablethelatestinBIMmodelingandsustainability offeringstodemonstratehowsmallincrementalinvestments duringconstructioncanleadtosignificantupsidevalue duringtheproject'soperationallife.

Citizensaroundtheworlddemandmoreoftheirurban infrastructure,andthusitisincumbentonKEOtobringto lifeinspireddesignsanddevelopmentswithadeepsenseof placeandidentity Whiletherightlocationisthe cornerstoneofanysuccessfuldevelopment,therightdesign iswhatcanreallymaketheprojectfly.Ourroleistotake theordinaryandmakeitextraordinarythroughthemindsof ourexceptionalstaff.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintothebusinessworld?
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Why is Not the mostViable in theLongTerm

uringthepandemic,thesupplychainprocess

Dexperienceddisruptions.Avarietyofissues contributedtothechallenges,includingashortage ofworkersthatreducedproductioncapacity,material shortages,fluctuatingdemand,andshippinglane disruptions.Thiswasaperfectstormofissueswith financialconsequencesthatstemmedfrominventory fluctuations,volatiledemand,andashortageofproducts duetodelayswithcomponentsrequiredformanufacturing andassemblyoffinishedgoods.

Uponreflectingonthefinancialimpactthatthis unprecedentedeventhadonmanybusinesses,manyhave advocatedto"reshore"orbringbackcertainpartsofthe manufacturingorassemblingprocesstothehomelandand becomemoreself-sufficient.Werealizedjusthow interdependentwearewithourglobalpartnersand network.Butisreshoringreallyaviableoptionfora businessinthelongterm?

Theanswerismaybe,anditdependsonwhatbusiness you'reinAvnan,aCanadian-basedelectronicsdesignand manufacturingcompanywithanextensiveglobalnetwork ofsuppliersandOEMpartnersandisrecognizedasoneof theTop10ManufacturingCompaniesinCanadabya globalbusinessMagazine,believesthatoffshoringstill offersacompetitiveadvantage.Theyrelyontheirglobal partnersforcomponentsandmanufacturingtodeliverbestin-classelectronicproductsolutionsatacompetitiveprice fortheirclients.Offshoringispartoftheirstrategy,and therearemanykeyconsiderationsforchoosingthisover reshoring.

Offshoringgivesthemaccesstoalargerpoolofskilled workerswhocanefficientlygetthejobdoneontimeandon budget.Withsomepartsofmanufacturingautomatedwith robots,economiesofscalecanbeachieved.Alargerpoolof skillsandautomationtranslatestolowerproductioncosts, whichgetpassedontotheendconsumer.Offshoringwill

- Allan Read, Chief Operang Officer – Avnan Electro Inc.
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As Avnan's Chief Operations Officer, Allan is responsible for driving innovation and operational excellence, expanding Avnan's overall value. As part of his role, Allan leads Sales and Marketing, Engineering, and Operations. Allan has over 30 years of experience in the high-tech industry, serving in a variety of engineering and operational leadership roles, including a two-year assignment in Taiwan, where he was responsible for strategic partnerships and was the Chairman of the Canadian Chamber of Commerce. Prior to joining Avnan, Allan was the Chief Product Officer responsible for technology development, engineering, and manufacturing of wearable devices for Mio Global, at the time a leading Vancouver, a Canada-based wearable manufacturer. Prior to that, Allan was a product launch Director at Celestica in their Diversified Markets division and is responsible for leading the development and mass production, most notably consumer devices such as Readers and tablets. Before Celestica, Allan was an engineering site director at Murata Power Solutions and, before that, held a variety of engineering management positions. Allan is the proud father of three children, enjoys a variety of challenging fitness activities and team sports, and continues to study Mandarin when not spending time with family.

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thengivebusinessesamorecompetitivepriceadvantage andprofitabilityduetolowerproductioncosts.

Anoffshorestrategydoesn'tnecessarilytranslatetolower quality.Infact,therearehighlyskilledworkersindifferent partsoftheworld,namelyinAsia.Becauseofthehigh competitiontowinbusinessfromNorthAmericanhead offices,qualityisoftensomethingtheydon'tcompromise.

Withcloseoversightofeveryaspectofthesupplychainand manufacturingprocess,AvnanmonitorsQAtoensurethey delivertothehighstandardstheyset."Our team in Asia is an extension of our head office team here in Canada. They work seamlessly together using established processes and standards that guide our quality control expectations,"says AllanRead,ChiefOperatingOfficeroverseeingAvnan's globalbusinessdevelopment,engineering,andoperational teams.

Anotheradvantagetooffshoringisthemanufacturingfriendlyregulations.WithfewerrestrictionsinAsia, manufacturingismoreseamlessandlesscostly.Policies thatcreateredtapeformanufacturingbusinessestendto lengthenproductioncyclesandcostmoremoney

Reshoringmaysoundlikeanidealsolutiontoalleviate supplychainissues,butitisnotaneasilyachievablereality.

Firstly,afteryearsofoffshoringmanufacturingwork,North Americanolongerhasthecapacitytoprovideaskilled laborpool.Canada'spopulationisageing,withthelabor forceparticipationratedroppingfrom65%in2022to64% by2026.Manyworkershadtransitionedtootherindustries whenmanufacturingmovedoffshore,whileotherstook earlyretirements.

Inadditiontothedeclininglaborforceparticipationrate, minimumwagerulesmeanhigherproductioncosts.Evenif thegapinactiveskilledworkerswerefulfilledthrough immigration,thecostoflaborortheminimumwage regulationimposedbythegovernmentwouldstillresultin highproductioncosts.Businesseswillfinditdifficultto maintainacompetitivecostadvantagewhentheirprofit marginsaresqueezedbecausetheirproductioncosts, specificallylaborcosts,remainhigh.

Reshoringmaymakesenseforshort-runproduction customizedforlocalmarkets,butthiswouldapplyto certaintypeofindustries.Therecouldbeanargumentmade

forbringingbackcertainpartsofthemanufacturingprocess totheirhomecountry,buttheidealscenariowouldbe "distributedmanufacturing."Businessescanmitigatetheir exposureandvulnerabilitytomarketdisruptionsby distributingtheirmanufacturingfacilitiesthroughoutthe worldwithcertaincriticalactivitiesevenbroughtbackto theirhomebase.

InthecaseofAvnan,offshoringanddistributed manufacturingmakessenseandalignswiththeirbusiness strategy.Somekeyareasoftheirmanufacturingprocessare offshoredinordertoprovidethebestoutcomefortheir clients-lowercostswithoutcompromisingqualitybecause ofcloseoversightbytheheadofficeinCanada.

Theyleverageanestablishedelectronicsmanufacturinghub inChinathatoffersthemthebest-skilledlaborataffordable rates,whichallowsthemtoreducetheirproductioncost. Withhands-onoversightoftheprocessfromendtoend, theyensureproductionmeetstheirstandards-accuracyin designingtotechnicalspecifications,deliveryontime,and onbudget.

Withfacilitiesandglobalpartnershipsaroundtheworld, Avnanmaintainsflexibilityandcontrolovertheproduction processandreducesitsrelianceandexposuretomarket disruptions.Byhavingmanufacturingfacilitiesinother countries,likeIndia,theycanchoosetooffshorecertain typesofjobsorprocessesthatmakesensefortheirclients.

Certaincriticalareasoftheirbusinessstillremainin Canada,suchasproductplanning,researchand development,anddesignengineering.Butaspartoftheir strategytodiversifymanufacturing,theyalsoleveragelocal partnershipstomanufactureandproducecertain componentswhenitmakesbusinesssense.

Attheendoftheday,Avnan'sclientswantareliablepartner thatcandeliverhigh-quality,cost-efficientproductsand undisputedexcellentservice.Thecombinationofoffshoring anddistributedmanufacturingwithmanagementoversight fromheadofficeisaformulathathasallowedthemto providehighlycompetitiveproductstotheirsatisfied clients.

| May 2022 www.insightssuccess.com30

Top Business inOpportuny Qatar

QQatarisworld-famousforbeingoneoftherichest nations.ItissituatedveryclosetoSaudiArabia.The nationhasabundantnaturalresourceslikepetroleum andnaturalgas.TheQatargovernmentearnshugerevenues fromtheexportoftheseproducts.Thoughthecountryis smallarea-wise,itseconomyisoneofthestrongest worldwide.Almosteverycitizenofthecountryhasaluxury lifestyle.

Qatar’sgovernmenthasmadesuretocreateabusinessfriendlyenvironmentinthecountry.Duetothis,theprivate sectorinthecountryisflourishingallthetime.The governmenthascreateditsmarketasanappealing investmentdestinationforbusinessmenfromthetaxpoint ofview.Ithasaflat10%corporatetaxprovisionfor companiesoperatinginthecountry.Thismakesitoneof thetopreasonsforworldwideentrepreneurstoconsider exploringmarketopportunitiesinthecountry

Besides,theQatargovernmenthasanongoingdevelopment plancalled the Qatar National Vision 2030.Thisplan envisionstransformingthecountryintoanadvancedsociety capableofachievingsustainabledevelopmentby2030. Qatarisinvestingaround200billiondollarstoachievethis goal,andmanyentrepreneurscanbenefitfromit.

AreyouenticedbyQatar’sopenbusinessenvironmentand lookingtostartyourownventureinthecountry?Ifso,let ushelpyouwithfindingtheperfectbusinessopportunityto getthingsgoing.Afterthoroughresearch,wehavecomeup

withthesevenmostintriguingbusinessopportunitiesfor onetoconsiderinhis/herbusinessestablishmentexpedition inQatar

RestaurantBusiness

Therestaurantbusinessisconsideredoneofthemost reliableandprofit-makingventuresinQatar.TheQataris arefondofgoodrestaurantsandfast-foodcenters.They adorerestaurantsthatprovideahealthydietalongwith tastyandgood-qualityfood.

MostoftheworkforceinQatar,beitfromoverseasorlocal, isbusyatworkallday.Menandwomenkeepthemselves involvedinprovidingthehighestqualitywork.Cookingat theendofthedaybecomesanexhaustingpursuit.Hence, mostofthemrelyonthequalityrestaurantsaroundthemto enjoytheirmeals.

Onecanaddavarietyofforeigndelicaciestotheirmenus tosatisfythetastesofexpatriateslivinginQatar The governmenttoohassupportivepoliciesforonetosmoothly startarestaurantbusinessinthecountry.

FitnessCenterBusiness

Thefitnessbusinessisboominginthecountry Themajor reasonisthepopularityofmaintaininghealthamongthe Qatar’spopulation.Hard-workingcitizensprefertorelieve theirall-daystressbydoingvariousfitnessworkouts.

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IfoneisconsideringstartingafitnessbusinessinQatar, s/hecanbeginfromDoha.Theplacehaswelcoming opportunitiesforonetoopenagymorotherfitnesscenters.

Anentrepreneurcanconsiderbuyingafamousfitness franchisetoestablishfitnesscentersandstartleveragingits popularity.But,tobuyafranchise,onewouldrequire strongfinances.Onecanalsobeginwithanindependent centerthatcanbestartedwithasmallerinvestment.

InteriorDesigning

ThepeopleofQatarlovetospendonluxuriousactivities. Theyarepassionateabouthavinguniquefurniture,their ownarrangements,andeverythingthatmakestheirhome comfortableaswellasclassy.Duetothis,theinterior designingbusinessisflourishinginthecountry.

Itcanbeaperfectbusinessventureforentrepreneurswho arepassionateaboutdesign,art,andhomedecoration. Besides,thebusinesscanbestartedfromhomewithasmall investment.

TheITBusiness

Theinformationtechnology(IT)industryisgainingasolid holdonseveralbusinesssectorsinQatar.Manybusinesses needinnovativetechnologysolutionstobringefficiencyto theiroperations.ITentrepreneurscanassistmany businessesandindividualsinQatartostrengthentheir onlinepresence.

Onecanexploreopportunitieslikesoftwaredevelopment, networking,biometrics,mobile,digitalentertainment, contentdelivery,digitalmarketing,mobilewallet technology,theinternetofthings,andsoon.Basedonone’s investmentcapacity,s/hecanstartanIT-relatedbusinessin Qatar

FashionDesigning

Fashionsenseisgainingalotofsignificancearoundthe world.PeopleinQatararenoexceptiontothis.Moreand morepeople,menorwomen,aregivingimportancetotheir clothing,accessoriestheywear,andmuchmore.

Thismakesitoneofthemostsignificantfuturesafeguarded opportunitiesforbusinessmentoconsiderenteringthe fashionbusiness.Onecanstartthisbusinesswithsmall capitalandincreaseitsscaleasitbeginstogetrecognition. ThisbusinesscanbeofgreatvaluetoQataristomatchtheir standardofdressing.Also,opportunitieslikefashion

tutoring,consulting,andtrainingcanbeexploredinthe sectorthroughonlineandofflinemediums.

GarageOperationsBusiness

TheQatarislovetheircars.Thecountryisfullofavariety ofworld-famouscarmodels.Mostpeoplehavedifficulty locatingthebestgaragetorepairtheirvehicles.Theauto repairbusinessisoneofthemostthrivingventuresinthe country.Entrepreneurscaneasilysetuptheirgarage operations.

Thevehiclerepairbusinesscankeepongrowingaslongas peoplekeepusingcars.Beitanewcaroranoldone,it oftenneedstoberepaired,serviced,andhaveparts replaced,etc.Onecanbesureofhavingacustomerall aroundtheyearinthisbusiness.

DeliveryBusiness

Thee-commerceindustryhasbeengaininggood momentumacrossQatar Thereisasignificantdemandfor deliveringonlinepurchaseditemstoconsumersassoonas possible.

Startingadeliverybusinesscanhelponetopartnerwith manye-commerceplatformsintheirfastdeliveryof products.ThedeliverybusinessisboominginQatarandit willkeepongrowingasthevariousindustriescomeonline toenablepeopletopurchasetheirproductsonline.

WrappingUp

Qatarisfilledwithsomanybusinessopportunities.Nearly everysectorinthenationcanbeexploredtogainthemost outofbusinesswhilehelpingitscitizenstomaintaintheir luxuriouslifestyles.Itsgovernmentprovidesneeded assistanceaswellasabusiness-conduciveenvironmentfor entrepreneurstogetstartedsmoothly.

Alongwiththeabovebusinessopportunities,onecanalso comeupwithinnovativebusinessesthatpromotehealthand theenvironment.Theseendeavorscanaddvaluetothe Qatargovernment’seffortstoestablishsustainable developmentby2030.

-VishalGolekar
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Nehmeh

Providing Exemplary Industry Solutions

Foranybusinesstosucceed,itisimportanttosetits corevaluesasthefoundationtobuildupon.Having clearlydefinedvaluesbeforecommencinga business,resultsinexcellentoutputandunmatched prominence.Italsomakesthegoalofthebusinesseasierto identify

Nehmehisasimilarexampleofsuchorganizationsthat haveastrongbaseofvalues,uponwhichthebusinesshas beenbuilt.Nehmehhasbeensuccessfullydeliveringa plethoraofindustrysolutionstoseveralclientssinceits inceptionandsettinghighindustrialstandards.

SituatedinDoha,Qatar,Nehmehisspearheadedbyits CEO,RajaV.Assili

ThefollowingextractshedslightuponNehmeh’sinception anditssuccessfulfunctioningintheInternationalTradeand Developmentspaceformorethansevendecadesnow

OriginoftheExtraordinary

Establishedin1955,Nehmehisamongsttheoldestgroups incorporatedinQatar.Thevaluesofitslatefounder, AntoineNehme,remaintothisday,attheheartofits operations:People,Trust,Quality,andCommitment. Nehmehisconstantlybuildinganorganizationtolast, offeringsolutions,andbuildingbrandsthatwillcontinueto benefitpeople,communities,andcompaniesforthenext sixtyyearsandbeyond.

ExtendingExcellentIndustrySolutions

NehmehprovidesawideandgrowingrangeofIndustrial Solutions,whichfallintothefollowingcategories:(i) Automotivepaintsandsupplies,andequipmentforgarages,

Raja V. Assili CEO Nehmeh
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(ii)Toolsandequipmentforuseinconstruction–Nehmeh representsleadinginternationalbrands,includingMakita,a topmanufacturerofpowertools;(iii)HeatTransfer Solutions–Nehmeh’sfactoryproducesinQatartopquality airhandlingunitsforcommercialandresidential applications;(iv)Servicingandrepairofgoodsitsellsand alsoindustrialradiators;(v)Woodworkingequipmentand products;and,equipmentrental.Allsupportedbyits recognizedServiceSolutions,Nehmehgroup’saftersales arm.

Nehmehdoesnotsellsecondtier.Itonlysellsproductsthat complywiththecompany’sstandards&values,whichit calls‘TheNehmehWay’.Thecompanyconstantlyworks onbringingandmaintainingthebest-in-classproductsand innovationstoitsmarkets.Thecompanyishappythatit playedandcontinuestoplayaroleinmostconstruction sitesandindustrialfacilitiesinQatar.

JourneyoftheChangemaker

Whileexpandingonhisprofessionaljourneytillbecoming theCEOofNehmeh,Rajasaid,“My career started in academia, as a university lecturer. I taught a subject which most business students run away from: Accounting and Finance. After 6 years, I switched to the corporate sector, working over 20 years for one of Saudi Arabia’s largest conglomerates. I was exposed to multiple sectors in this diverse group, and gained experience in many industries including fast food, telecom, financial services, subscription TV, cosmetics, and perfume retail, to name a few”

I moved to Qatar in 2013, joining HEC Paris, a top ranked business school, as its COO. I enjoyed returning to a university setting, particularly interacting with some of the brightest minds in Qatar who studied there, and worldrenowned professors. After 5 years, I moved to Qatari Investors Group, a company listed on the Qatar Stock Exchange, leading it until my very recent move to Nehmeh in the summer of 2021.”

Nehmeh is a family business, and that is one of its greatest assets and virtues. Its shareholders took the bold step of appointing, for the first time in the company’s 65-year history, a non-family CEO. This adds another dimension to the normal responsibilities of a CEO. My aim is to blend my diverse experience with our board’s vision and guidance to position Nehmeh as a resilient and future-ready enterprise, preserving the legacy of its founders into future generations,”headded.

TowardsaTechnologicallyEquippedFuture

Whenaskedabouthisopiniononhowtheadoptionof moderntechnologieshastransformedbusinesses,Rajasaid, “When I started my career, there were no mobile phones, no internet, and no Amazon. Fax, telex, paper memos, and fixed line phones dominated business communications. When I tell this to my 13-year-old daughter, she looks at me puzzlingly. Had I not adapted to and adopted these technologies, I would not have survived in the corporate world. The same principle applies to companies.”

Furtherexpandingonwhathethinkscouldbeexpectedin thenearfutureintermsofmoderntechnologyinbusiness, Rajasaid,“My experience tells me that the progress of technology will continue to outpace the corporate world’s ability to adopt new technologies. How many of us have purchased the latest mobile phone, only to use a fraction of its features? In the corporate world, there are many reasons why this lag happens, a key factor being return on investment.”

“Investmentintechnologyneedstobecarefullythoughtout andstrategic,withanexpectationthatobsolescencewill comesoonerratherthanlater.Focusonthevaluebrought bythecorebenefitsandthinkcarefullyabouttheextras.It canalsobeadrawbacktoofferproductsorservicesthatare toosophisticatedorcomplicatedforconsumers.”SaysRaja.

“AtNehmeh,wearestrongbelieversininnovation,we embracetechnologyanddigitaltransformation.Among

Nehmeh does not sell second tier. It only sells products that comply with the company’s standards & values, which it calls ‘The Nehmeh Way’.
Qatar's Most Admired Companies
to
watch
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Nehmeh’sfirstsare:FirstQataricompanyontheinternet, firstecommercesiteforindustrialsolutionsinQatar,and firstcompanyintheworldtodevelopanapptotracktool repairsinreal-time.Wewillcontinuetobepioneers, blendingtechnologyandhumaninteractiontoprovidea superiorcustomerexperience.”saysRaja.

OvercomingAdversities

WeaskedRajawhathistakewasonthecurrentpandemic, anditsimpactonglobaleconomies,andhowhewas drivingthecompanytosustainoperationsandatthesame timeensuringthesafetyofhisemployees,towhichhe replied,“Our business experienced major disruption last year. We could not access our warehouses due to a strict lockdown. Our supply chain experienced severe disruption.”

“Wereactedbylaunchingoure-commerceonlinestorein justthreeweeks.Thankfully,theauthoritiesinQatarhave managedthepandemicwithgreatskill,strikingtheright balancebetweenlockdownsandsustainingeconomic activity.Manylessonswerelearnedfromtheseexceptional times,”sharesRaja.

Hemarks,“Ourcontingencyplanningisunderconstant review.Ataminimum,weadheretotherecommendations setbyhealthauthorities,andwillnothesitatetogobeyond theseifwesenseheightenedrisk.Wehaverolledout technologytofacilitateaswiftshifttoworkfromhome,if necessary Wehopetheworstisbehindus,butwemust remainvigilant.”

OpinionsthatMatter

Onbeingaskedabouthisadvicetothebudding entrepreneurswhoaspiretoventureintothebusinessworld, Rajasaid,“Mytopfivepiecesofadvicewouldbe:

Leverageyournetworkandexpandit.Donotbeafraid orashamedtoaskforadvice,fromseveralindividuals onthesamematter.Donotassumeyouknowitall.

Watchthedownside–always.Entrepreneursareprone todevelopingblindspotstothedownside.Iwasonce involvedinthedevelopmentofabusinessinwhichwe weresodeeplyengagedgettingitofftheground,that

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weignoredwhatwashappeningaroundus.Bythetime welaunched,ourservicehadlostmanyofits competitiveadvantages.

Donotallowanerrortobecomeamistake.Alongthe way,therewillbeerrorsofjudgement.Learningfrom errorsisjustasvaluableaslearningfromsuccesses.If youdon’t,itbecomesamistake.

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Bepreparedtoacceptthereispointwhereitisbetterto killthancureafailingventure.Isolateemotional attachmentfromcommercialreality;andtoendona positivenote.

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Ifyousucceed,scaleupcautiously,nottooaggressively, andmaintainahealthyfinancialpositionforarainyday ortwo.Donotdrainthevalueoutofyourbusinesstoo soon,alwaysthinklong-term,”notesRaja.

TheFutureForeward

Uponaskingabouthisplanstoscalethecompany operationsandofferingsin2021,Rajasaid,“Theshort answeris‘prudently’and‘selectively’.Thepandemic’s potentialtodisrupthasnotdisappeared,althoughweknow alotmorenowthanwedidin2020.”

“Wearepastthehalfyearmarkthereforeourfocuswillbe onstrengtheningthecompany’sresiliencethrough innovation,value,andalittlebitofdisruption.Weare assessinganumberofnewopportunitiesthatwillbe deployedinthecomingmonths,”concludedRaja.

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