Norway Ocean Tech Leader Navigating the Future October2025

NORWAY

OCEAN TECH

LEADER NAVIGATING THE FUTURE

Terje Kris ansen Chief Execu ve Officer (CEO) Shipnet

Beyond the Horizon:

Terje

Kristiansen’s 29988535 ISSN: 2998-8535

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Voyage of Purpose, Innova on and Oceanic Leadership

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Editorial

N Norway's Rise as a Global Ocean Tech Powerhouse

orway, a nation defined by its deep connection to the sea, stands at the forefront of the global ocean technology revolution. From pioneering offshore engineering to advancing sustainable marine solutions, Norwegian ocean tech leaders are shaping the future of the Blue Economy with innovation, foresight, and responsibility. What began as an oil and gas-driven maritime legacy has evolved into a high-tech ecosystem where digitalization, automation, and sustainability converge beneath the waves.

Norwegian companies and research institutions are transforming how the world interacts with the ocean. Cutting-edge developments in autonomous underwater vehicles (AUVs), remote sensing, subsea robotics, and marine data analytics are enabling smarter, safer, and more efficient ocean exploration. The country's strategic focus on integrated ocean management—balancing economic opportunity with environmental stewardship—has made it a global benchmark for responsible ocean innovation.

The Norwegian Ocean Cluster, Ocean Space Centre, and leading innovators like Kongsberg Gruppen, Equinor, and SINTEF are driving collaboration between industry, academia, and government. Together, they are unlocking the potential of emerging fields such as offshore wind, aquatech, ocean data platforms, and low-emission shipping technologies. Their efforts not only contribute to national prosperity but also align with the United Nations' Sustainable Development Goals, particularly SDG 14: “Life Below Water.”

Digital transformation is at the heart of this evolution. Artificial intelligence, IoT, and big data are redefining ocean monitoring and resource management, offering predictive insights that enhance safety and reduce environmental impact. From precision aquaculture systems to smart energy platforms, Norway's approach demonstrates how technology can coexist harmoniously with nature.

-Alaya Brown

Yet, leadership in ocean tech is not only about innovation—it's about vision. Norwegian leaders are redefining what it means to lead sustainably, ensuring that technological progress benefits both people and the planet. As global demand for food, energy, and transport grows, their ability to harness ocean resources responsibly positions Norway as a true navigator of the future.

With an enduring maritime spirit and a commitment to scientific excellence, Norway's ocean tech ecosystem continues to inspire global collaboration. In steering toward a digital, sustainable, and inclusive ocean economy, these leaders are not merely adapting to the future—they are actively creating it, wave by wave, innovation by innovation.

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Adaptive Leadership Thriving in the Fast Lane of Innovation

The Ethical Leader Guiding AI and Automation with Humanity

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Norway Ocean Tech Leader Navigating the Future

Beyond the Horizon:

Voyage of Purpose, Innovation and Oceanic Leadership

Terje Kristiansen Chief Executive Officer (CEO) Shipnet

T

he international maritime industry, based on the global oceanic currents for its survival and success, had been transformed in every other way except for being completely transparent. In the words of Terje Kristiansen, Chief Executive Officer (CEO) of Shipnet, over the past two decades, he was privileged to witness the remarkable technological evolution of the maritime industry.

“The progress from the initial era of rudimentary satellite communications to advanced AI-powered route optimization of today has been nothing short of extraordinary. Yet, as we stand on the brink of another transformative era, it’s clear that the next wave of change isn’t about hardware or software, it’s about transparency,” he adds.

According to Terje, the shipping industry has struggled with a very limited vision since its inception when it came to vital information such as fuel usage, vessel emissions, and environmental impact. The data was there. However, much of it remained locked away in ship logbooks or siloed within proprietary systems, making it difficult to identify inefficiencies or fully grasp the ecological footprint of maritime trade.

“But this is changing as we speak. A new wave of forwardthinking shipowners is dismantling these barriers and ushering in a new era—one defined by bold transparency and accountability in environmental performance,” says Terje.

From Curiosity to Command: The Genesis of a Maritime Tech Leader For Terje, the tide that carried him into the world of maritime technology wasn’t a sudden surge—it was a current he had been quietly following since his youth. “I had an early interest in shipping,” he recalls, “but equally strong was my fascination with computers and software.” That dual passion created a natural intersection for his career to flourish—one where ocean trade met digital innovation. In 1998, that convergence became a reality when he joined Shipnet, a thenburgeoning provider of maritime software solutions.

Yet, while technology brought him into the industry, it was people—and particularly leadership—that would shape the kind of leader he would become.

“I didn’t realize it at the time,” Terje admits, “but my first Sales Director at Shipnet left a lasting impact on how I lead today.”

That early mentor didn’t rely on pressure or intimidation to drive results. Instead, he used empowerment and coaching, encouraging his team to aim high while making work an

The ocean teaches resilience—not through calm, but through constant unpredictability.

environment of inspiration rather than anxiety. “He was always driving targets,” Terje remembers, “but in a way that made you actually look forward to coming in each day.”

That approach—values-driven, growth-minded, and deeply human—laid the foundation for Terje’s leadership philosophy. It’s one he continues to uphold as Shipnet pushes the boundaries of what maritime software can achieve in the modern era.

Navigating Uncertainty: Leadership Shaped by the Sea The global shipping world is ever-shifting. Here, uncertainty isn’t an exception—it’s a constant. The ocean, vast and untamed, mirrors the business environment Terje has come to master: full of opportunities, but never short on surprises. As the CEO of Shipnet, he doesn’t just acknowledge the unpredictability of maritime commerce—he embraces it as a crucible for resilience and leadership.

“The dynamics of the shipping industry indirectly help build your resilience,” Terje explains. “Things can change fast.”

From geopolitical shocks to supply chain bottlenecks and regulatory overhauls, volatility is part of the daily rhythm.

And yet, over the course of decades in the industry, he has come to see this not as a barrier, but as a forge—one that tempers decision-making with experience, perspective, and strategic patience.

“You learn to make better decisions as your experience deepens,” he reflects. “It’s about gathering enough information, asking the right questions, and learning when to act decisively—or when to wait.”

Driving innovation isn't about chasing every new trend—it's about delivering value where it matters most.

For Terje, decision-making isn’t about speed for its own sake. It’s about timing, clarity, and alignment with a long-term vision that doesn’t sway with every wave.

But he’s the first to admit that steering the ship of Shipnet alone would be impossible.

“No CEO stands at the helm alone,” he says.

“You are only ever as good as your team.” For Terje, assembling a strong leadership crew has been one of his most vital investments. Around him are individuals who bring not just skills, but insight and accountability—partners in navigating the crosscurrents of technology, client needs, and industry transformation. It's this collective strength that allows Shipnet to stay agile while never losing sight of its longterm course.

In many ways, Terje’s leadership style is much like navigating the sea: alert, adaptable, and grounded by purpose. He listens closely to shifting winds, but he never lets them determine the destination. The journey may be unpredictable, but with the right crew, steady hands, and a clear vision, the course remains firm.

True leadership is tested not in growth, but in the hard moments —like making decisions that affect people’s lives.

Charting Innovation with Purpose: Terje’s Vision for Sustainable Maritime Tech As global conversations around sustainability grow louder, the maritime world finds itself at a decisive crossroads. For Terje, this isn't just a matter of corporate responsibility—it’s a matter of enduring relevance. The future of shipping lies at the intersection of sustainability and technology, and Terje is committed to ensuring Shipnet not only keeps pace but leads the charge.

“Innovation means nothing if it doesn’t create value for the customer,” Terje says with quiet conviction. That belief is deeply embedded in the company’s DNA. While buzzwords like ‘green tech’ and ‘digital transformation’ float freely across the industry, Terje takes a more grounded approach: pragmatic, people-focused, and impact-driven.

His strategy begins, once again, with his team. “It’s all about the people,” he emphasizes. “Having the right individuals in the right roles in the senior leadership team is what truly supports forward momentum.” For Terje, innovation isn’t the result of flashy one-off projects; it’s a steady process powered by aligned minds who understand both technology and market reality.

That alignment is critical when dealing with the complexities of ecological responsibility. Whether it’s integrating

emission-tracking software, enhancing fuel optimization tools, or enabling smarter fleet performance management, Shipnet’s mission is clear: reduce the ecological footprint of global shipping, without increasing the operational burden on customers.

This duality of purpose—driving innovation while upholding environmental stewardship—is what makes Shipnet’s journey under Terje’s leadership both visionary and grounded. It’s not just about being ahead of the curve technologically, but also about asking the hard questions: Does this improve efficiency? Does it support regulatory compliance? Does it ultimately contribute to a healthier ocean?

Terje believes the most meaningful innovations happen when ecological goals and customer value converge. “When our tools help a fleet lower emissions and save costs at the same time, we know we’re on the right track,” he adds.

In an industry often caught between legacy systems and future expectations, Terje is quietly building a culture that understands both. By staying humble in the face of complexity and bold in the pursuit of relevance, he’s ensuring that Shipnet sails ahead—sustainably, strategically, and always with the customer at the helm.

Leading with Empathy: When Leadership Is Measured

by Humanity For Terje, leadership has never been just about strategy, innovation, or steering an organization through complex seas.

It's also about the quiet, often painful moments—when tough decisions must be made not from spreadsheets, but from the core of one’s values. One such moment tested not only his resilience as a CEO but his very humanity.

“Reducing the workforce was one of the most difficult things I’ve ever had to do,” Terje shares with unflinching honesty. It wasn’t just a business decision; it was a deeply personal reckoning. Every name on the list wasn’t just a role being dissolved—it was a life, a family, a set of dreams impacted.

In that moment, all his years of navigating stormy business climates, driving innovation, and setting strategic goals faded into the background. What came to the forefront was emotional intelligence—the ability to lead with empathy, to deliver hard truths with compassion, and to stand firmly at the intersection of what is right for the business and what is humane for the people behind it.

“You must represent the company, but you cannot forget the human being across from you,” Terje reflects. “That’s the real challenge. And the real growth.”

It was a turning point that transformed his leadership philosophy. From that point forward, empathy became a guiding principle—not only in difficult conversations, but in boardroom strategies, customer relations, and especially internal culture-building. He understood that resilience isn't about being hardened by tough decisions; it’s about being softened in the right places and still having the strength to carry forward with clarity and conviction.

This experience also reinforced his belief that leadership isn’t just about being prepared for external disruption, but also for internal, emotional complexity. The most effective leaders, he believes, are those who can match decisiveness with emotional awareness. “It’s not weakness to lead with empathy—it’s what makes leadership real,” he adds.

At Shipnet, this human-first mindset has become part of the organizational DNA. Whether it’s rolling out new tools or managing change, Terje ensures that every project carries a clear sense of purpose—and that every person involved feels seen, heard, and respected.

In the world of maritime technology and global logistics, where numbers, regulations, and efficiency dominate the

Hackathons helped us prove that great ideas don’t just come from the top—they rise from everywhere.

conversation, Terje is quietly proving that the most powerful force in leadership is still empathy. It’s what turns a good company into a great one. And it’s what sustains leaders not just through moments of triumph, but through the storms no one ever wants to face.

Innovation with a Human Heart: Leading with Purpose, Listening with Intent Innovation may power the future, but empathy anchors the present. For Terje Kristiansen, CEO of Shipnet, driving innovation isn’t only about technology pipelines or hackathon wins—it’s about people. It’s about building a culture where creativity and emotional connection move together, where strategic planning shares space with personal purpose, and where leadership is measured not just in KPIs, but in trust.

As the tides of maritime technology continue to shift at breathtaking speed, Terje knew early on that the company’s edge wouldn't lie in code alone, but in culture. That’s why his leadership has doubled down on two fundamental things: clarity of values and authentic connection.

“Innovation begins when people feel seen,” Terje reflects.

“When they know they matter, they take risks. They bring ideas. They care.”

This philosophy was brought to life through a series of Senior Leadership workshops and company-wide value sessions—deep dives that weren't just about setting goals but about rediscovering why the company exists and what it stands for. These workshops became the compass by which Shipnet aligns its innovation with its identity.

But Terje didn’t stop at values on a slide deck.

To truly humanize leadership, he made it a point—despite his global responsibilities—to spend real time with his people.

“As we are a global team, I try to visit our offices several times a year,” he shares. “I may not be able to meet everyone, but when I do, I don’t just talk about business. I ask them, what makes a good day for you? What do you love about your role?”

These moments, Terje says, often reveal more about the company’s direction than any data dashboard. “Leadership is listening. It’s not always about giving answers—it’s about earning trust.”

To keep this spirit alive beyond his own reach, Terje has empowered the HR team to develop ‘value champions’

A Global Course, A Shared Ocean: Terje Kristiansen’s Vision for Collective Impact

Waves in the World isn't just a CSR initiative—it’s our people showing they care beyond business.

—colleagues within the organization who serve as cultural catalysts, reinforcing Shipnet’s values day-to-day, across departments and geographies.

And when it comes to innovation, those same values guide every step. From hackathons that welcome bold new ideas from all levels of the organization, to strategic sessions that align long-term vision with human needs, innovation at Shipnet is not an isolated event. It’s an everyday practice rooted in inclusion.

Terje’s leadership journey makes it clear: innovation doesn’t thrive in isolation—it flourishes in connection. At Shipnet, the future is being built by people who feel heard, empowered, and united by purpose.

Because in the end, the most transformative technology is not digital—it’s cultural.

Message for a New Generation For Terje, legacy isn’t built in boardrooms—it’s shaped by listening. His advice to future ocean innovators is simple yet profound: “Know your people. Listen with intention.” He believes true leadership lies in emotional intelligence, where trust fuels progress. “My hope,” Terje reflects, “is to be remembered for empowering others to lead with heart.”

For Terje Kristiansen, leading Shipnet means navigating more than just technology—it means steering through the layered complexities of international collaboration, regulatory landscapes, and cultural nuances. “We’ve always been global,” Terje says, noting Shipnet’s diverse leadership team and offices spread across continents. “Managing different regulations and operational challenges is simply part of how we work—but communication is the real anchor.”

To that end, Terje credits Shipnet’s internal expertise and cultural fluency for ensuring alignment. “We rely on our people—our knowledge base—to bridge the gaps that time zones and traditions create.”

But global leadership also comes with deeper responsibility, especially as climate change casts its shadow over the oceans.

“Our HR team has done a fantastic job,” Terje says proudly.

One such initiative is ‘Waves in the World’, a hands-on program that mobilizes teams for volunteer efforts like shoreline cleanups in the UK. “It’s small, but it’s real. We’re not just talking about impact—we’re living it.”

When asked about the horizon of ocean tech, Terje pauses.

“There’s so much happening—especially with AI. It’s the big conversation right now.” While he admits no one can fully predict the ripple effects of AI across shipping, he’s certain it will redefine how maritime operations evolve. “We’re preparing, staying alert, and building capabilities. Because while I can’t say exactly how or when, it will reshape us.”

With eyes on the horizon and feet grounded in purpose, Terje continues navigating toward a future where innovation meets accountability—and the ocean remains everyone’s shared responsibility.

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Adaptive Leadership

Thriving in the Fast Lane of

INNOVATION I n an era where technology evolves faster than strategy documents can be updated, and where yesterday's breakthroughs are today's baseline, leadership is being redefined. Organizations that thrive in this fast lane of innovation do so not through rigid control or static planning, but through adaptive leadership—a dynamic approach that blends vision, flexibility, and continuous learning.

Adaptive leadership enables leaders to navigate constant change, inspire innovation, and create organizational cultures resilient enough to evolve alongside disruption. It is no longer about maintaining stability; it's about mastering movement.

The New Reality: Leading in Constant Flux Innovation has become both the opportunity and the challenge of our time. Artificial intelligence, automation, digital transformation, and global interconnectivity have accelerated the pace at which industries evolve. For leaders, this means that old playbooks no longer apply. Hierarchies, long planning cycles, and rigid processes can't keep up with shifting market realities.

Adaptive leaders recognize that uncertainty is not a temporary phase—it is the new operating environment.

They don't resist it; they learn to lead through it. Instead of focusing solely on control, they focus on direction. Instead of demanding predictability, they cultivate agility.

What Defines Adaptive Leadership

October 2025

•

Adaptive leadership is grounded in three essential qualities: awareness, agility, and alignment.

•

Awareness enables leaders to anticipate change. They scan the horizon for emerging trends, disruptions, and opportunities.

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•

Agility empowers them to pivot strategies, experiment, and iterate in real time.

decentralized teams to act quickly while staying aligned with strategic goals.

•

Alignment ensures that while the organization adapts, it remains true to its mission and values.

In practice, this means moving away from exhaustive planning toward iterative execution. Small, rapid experiments replace large, slow-moving projects. The focus shifts from perfection to progress, enabling organizations to test, learn, and scale successful ideas faster.

This triad allows adaptive leaders to balance innovation with continuity—to evolve without losing identity. They build organizations that are not only reactive but proactive, capable of shaping the future rather than merely responding to it.

Building Organizational Resilience Adaptability and resilience are inseparable. Innovation often brings disruption, and not every experiment yields success. Adaptive leaders ensure their organizations can absorb shocks, learn from failures, and emerge stronger.

Fostering Innovation Through Adaptability In the fast lane of innovation, adaptability is a competitive advantage. Adaptive leaders understand that fostering innovation is not about demanding creativity on schedule—it's about creating an environment where innovation can flourish organically.

Resilience is built through diversity of thought, crossfunctional collaboration, and continuous learning. Leaders who encourage dialogue across departments and disciplines create organizations capable of responding creatively to complex challenges. They treat adaptability not as a onetime transformation but as a continuous state of evolution.

They empower teams to take ownership of ideas, encourage experimentation, and accept failure as a natural part of progress. In adaptive organizations, risk-taking is balanced by learning, and mistakes are treated as data points for future success.

The Leadership Mindset for the Future Adaptive leadership is as much about mindset as it is about methodology. It requires leaders to shift from certainty to curiosity, from control to collaboration, and from short-term efficiency to long-term relevance.

This mindset liberates creativity, accelerates problemsolving, and keeps the organization continuously learning and evolving. It's the difference between a company that reacts to innovation and one that leads it.

Such leaders are comfortable with ambiguity. They know that thriving in the fast lane of innovation means being both a visionary and a learner. They ask better questions instead of providing all the answers, and they view disruption not as a threat, but as an opportunity for reinvention.

The Human Side of Agility Amid digital transformation and automation, the human element remains central to adaptive leadership. Technology may drive innovation, but people enable it. Adaptive leaders recognize that innovation thrives in psychologically safe environments—where employees feel heard, trusted, and empowered to challenge norms.

Conclusion In the fast lane of innovation, leadership is no longer defined by authority or expertise—it is defined by adaptability. Adaptive leaders build cultures that are resilient, agile, and purpose-driven. They understand that innovation is not a one-time breakthrough but a continuous journey of transformation.

They lead with empathy and authenticity, understanding that change can be unsettling. By fostering open communication and transparency, they build trust that allows teams to move forward confidently even amid uncertainty. Emotional intelligence becomes a key leadership asset, enabling leaders to connect purpose with progress.

By blending curiosity with courage and agility with purpose, these leaders ensure that their organizations do more than survive disruption—they shape it.

Decision-Making at the Speed of Change In the end, thriving in the age of constant innovation requires more than speed. It requires the ability to evolve—again and again—with clarity, creativity, and conviction. That is the essence of adaptive leadership.

The pace of innovation demands that leaders make decisions faster—and smarter. Adaptive leaders rely on data-informed intuition, combining analytical insights with experiential judgment. They create decision frameworks that allow for flexibility rather than rigidity, empowering

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The Ethical Leader

Guiding AI AND

AUTOMATION with Humanity

T

he rise of artificial intelligence (AI) and automation is transforming industries at an unprecedented pace.

From decision-making systems that analyze massive datasets to machines that perform complex tasks once reserved for humans, technology is reshaping the way we work, live, and lead. Amid this transformation, a critical question arises: Who guides the machines that now help guide us?

The answer lies in ethical leadership. As organizations increasingly integrate AI and automation into their core operations, leaders must ensure that technological progress is governed not only by efficiency and innovation but by humanity, empathy, and accountability.

The New Frontier of Leadership In previous industrial revolutions, leadership was largely about efficiency—managing people, processes, and productivity. Today, in the age of intelligent automation, leadership extends beyond managing outputs to managing outcomes that affect society as a whole. Decisions made by AI systems can influence hiring, healthcare, financial access, and even public trust.

This new frontier demands leaders who understand both the potential and the pitfalls of technology. Ethical leadership requires balancing innovation with responsibility—embracing the benefits of automation while safeguarding fairness, transparency, and human dignity.

The Moral Dimension of Technology AI and automation are not inherently ethical or unethical; they reflect the values of those who design, deploy, and oversee them. Without ethical guidance, AI can unintentionally reinforce bias, violate privacy, or amplify inequality. The role of the ethical leader is to anticipate these risks and establish guardrails that align technology with organizational values and societal good.

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Ethical leadership begins with asking the right questions: •

Is our technology transparent and explainable?

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Are the data sources diverse and unbiased?

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Does automation enhance or erode human well-being?

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How do we ensure accountability for decisions made by intelligent systems?

Balancing Profit and Purpose The pressure to innovate quickly and capture market share can tempt organizations to prioritize speed and profitability over ethical considerations. However, history has shown that unchecked innovation often leads to unintended consequences—from data breaches and discriminatory algorithms to erosion of consumer trust.

Ethical leaders recognize that long-term success depends on aligning technological ambition with social responsibility.

Integrating ethical principles into AI and automation strategies not only mitigates risk but also enhances brand value, investor confidence, and customer loyalty. Purposedriven innovation becomes a competitive advantage, demonstrating that profitability and principles can—and must—coexist.

These questions form the foundation of responsible AI governance—a framework that prioritizes humanity over mere performance.

Human-Centered Decision-Making In an era dominated by algorithms, the human element must remain central to decision-making. Ethical leaders recognize that while AI can process data and optimize outcomes, it lacks empathy, judgment, and moral reasoning.

Leadership guided by humanity ensures that technology serves people, not the other way around.

Cultivating an Ethical Culture Technology reflects culture, and culture begins with leadership. Creating an ethical organization requires more than policies and compliance checklists—it demands a mindset that values integrity, empathy, and accountability at every level.

This approach involves designing systems that complement human strengths rather than replace them. It means using automation to eliminate repetitive tasks while empowering employees to focus on creativity, strategy, and emotional intelligence—capabilities that machines cannot replicate.

By keeping people at the heart of technological transformation, leaders foster both ethical innovation and sustainable growth.

Ethical leaders set the tone by encouraging open dialogue about technology's societal impact. They empower teams to question decisions, report concerns, and participate in ethical deliberations. Continuous education on data ethics, privacy, and AI bias ensures that every employee understands their role in maintaining responsible innovation.

Transparency, Accountability, and Trust

This culture of awareness transforms ethics from a constraint into a catalyst—driving innovation that is both purposeful and principled.

Trust is the currency of the digital age. As organizations deploy AI-driven systems, transparency becomes a key determinant of public and stakeholder confidence. Ethical leaders champion explainable AI—systems whose decisionmaking processes are visible and understandable to users.

Conclusion The ethical leader stands at the intersection of technology and humanity, ensuring that innovation serves a higher purpose. As AI and automation redefine industries, the challenge is not merely to build smarter systems but to lead with greater wisdom.

Accountability is equally vital. When AI systems fail or produce biased results, leaders must take responsibility rather than deflecting blame onto “the algorithm.”

Establishing ethical review boards, conducting bias audits, and ensuring human oversight in critical decisions are practices that reinforce accountability and trust.

Guiding technology with humanity requires courage, vision, and integrity. The leaders who rise to this challenge will not only shape the future of business but also safeguard the values that make progress truly meaningful. In doing so, they will ensure that as machines grow more intelligent, leadership itself grows more human.

By embedding transparency and accountability into technological governance, leaders strengthen their organization's reputation and resilience in an era of scrutiny.

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