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Revolutionisnotinstantaneous—itiscultivatedinthe
heartsandmindsofvisionarieswhorefusetobelievethat luxurymustcomeatthecostofauthenticity.Intheeverevolvingworldofhospitality,asilentrevolutionisreshapinghow peopleexperiencecomfortandconnection.Atthehelmofthis transformationstandsJordiCaraltColoma,aleaderwho exemplifieshowboutiqueluxurycanremaindeeplyhuman, authentic,andemotionallyresonant.Heisnotjustanarchitectof experiencesbutachampionofpurpose—onewhodarestoplace peoplebeforeprocesses,meaningbeforemetrics,andsincerity beforespectacle.
Jordi’sjourneybeganwithinafamilywhereculture,service,and entrepreneurshipwerenotabstractidealsbuteverydayvalues.His parents’dedicationinstilledinhimthebeliefthatpurposemust anchorambition.Thisupbringingquietlyshapedhisworldview, teachinghimthattruehospitalityliesinservicethatupliftsothers andinleadershipthatinspirestrust.
Drawntotheindustrybyagenuinevocation,Jordirecognized earlyonthathospitalitywasnotmerelyaboutproviding comfort—itwasaboutcreating connection.Hisacademic groundinginhospitalitymanagementofferedthestructure,buthis realeducationunfoldedthroughyearsspentinthebeatingheartof luxuryhotels.Fromfront-lineoperationstoexecutivestrategy,he learnedhowexcellenceiscrafted—throughempathy,detail,and devotion.Eachrolebecameaclassroom,teachinghimresilience, adaptability,andthevalueofauthenticityinleadership.
Jordi’sprofessionalascentwasnotwithoutchallenges.Successes andsetbacksalikeforgedaleaderwhovalueshumilityasmuchas vision.Alongtheway,hebuiltlastingrelationships—with colleagueswhobecamecollaboratorsandmentorswhobecame guidinglights.Forhim,hospitalityextendsbeyondguests—it livesineveryhumanconnection,everyactoftrust,andevery storyshared.
Today,asCorporateGeneralManagerofHiddenHotels,Jordi embodiesaleadershipphilosophyrootedinpeople,purpose,and passion.Hisapproachisdefinedbythreeenduringprinciples: excellencethroughgenuinecare,innovationthroughcultural respect,andempowermentthroughtrust.Underhisguidance, HiddenHotelshasbecomemorethanabrand—it’samovement redefiningwhatboutiqueluxurymeansinthemodernworld: intimate,authentic,anddeeplyhuman.
In2025,JordiCaraltColomastandsnotjustasatransformational leaderbutasareminderthatthefutureofhospitalitywillbelong tothosewholeadwithheart.







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Thereisamomentthatmakeseveryauthenticgreat hotelstayunique.It'stheonewhereaguestwalks throughbygonedoorsandtimeseemstoholdits breath,whereancientwallsexhaletaleslongforgotten,and whereauthenticheritageintersectswithchic.It'stheone wherehospitalityisnotatransactionbutratherbecomesan experience.Butintoday’smodernage,wheremarbleatria amounttoblandgrandiosity,suchfairy-talemomentscan befoundrarely.
Revolutionisnotinstantaneousinthemindsofvisionaries whorefusetoacceptthatluxurymusthappenattheexpense ofauthenticity Thepioneersunderstandthatguestsyearn forauthenticconnections,authentictales,andenduring memories.Thisrevolutionofboutiqueluxuryhospitality hasbutonevisionarywhoisbothanarchitectanda champion.HeisnoneotherthanJordiCaraltColoma,one whoseexistenceservesasproofofhavingthestrengthto standagainstconformityandthewilltoputpeoplefirstin everythingthatisdecided.
Jordi'sfoundationswerelaidinafamilyenvironmentwhere culture,service,andentrepreneurshipweren'tabstract conceptsbutlivingprinciples.Hisparents'dedication createdaninvisiblecurriculumthatplantedseedsforhis lifelongcallinginhospitality
Hegravitatedtowardthisindustrywiththenaturalpullofa genuinevocation,sensingitofferedsomethingprofoundly meaningful:theopportunitytoshapehumanexperiences andcreatespaceswheretravellersdiscoverconnection.His formaleducationinhospitalitymanagementprovided essentialframeworks.However,therealeducationcame throughimmersioninluxuryhotels-fromoperationalroles thattaughthimhowexceptionalexperiencesarebuiltto executivepositionsthatrevealedhowvisiontranslatesinto culture.
Thejourneybroughtbothsuccessesandsetbacks,teaching resilienceandreinforcingtheimportanceofhands-on leadership.Duringthistenure,Jordibuiltauthentic relationships-colleagueswhobecamecollaboratorsand mentorswhobecameguides.Theseconnectionsreflecthis beliefthathospitalityextendsfarbeyondguestservicesinto everyhumaninteraction.
Today,asCorporateGeneralManagerofHiddenHotels,he leadsconfidentlywhilefollowingconsistentprinciples: excellenceinservicethroughgenuinecare,innovation

“I believe every guest deserves a transformative experience, not just another transaction.”

drivenbyculturalrespect,andempowermentbasedon trust.
HiddenHotelsbeganwithfoundersCarmenCordónand IgnacioJiménezaskingadisruptivequestion:Whatif luxuryhospitalityhonouredindividualityinsteadoferasing it?Theyrecognizedthatsophisticatedmodernguestsdon't merelywantaccommodation.Theyseekimmersion, connection,andmeaning.Theywanthotelsthattellstories, propertiesthatrevealculturalcontext,andspacesthatfeel discoveredratherthanmarketed.
Theirvisioncenteredonrevivinghistoricpropertieswith characterandnarrativesignificance.Theirobjectivewasto createbuildingsthatcarriedarchitecturaldistinctionand culturalrelevance.Ratherthantreatingheritageasa constraint,theysawanopportunitytobreathenewlifeinto structuresdeservingpreservationwhileintegratingmodern luxury
JordijoinedasCorporateGeneralManager,translatingthe foundingvisionintooperationalreality.Hebalances preservationwithinnovation,honouringwhatmakeseach propertyuniquewhileensuringexceptionalservice.He understandsthatdiscriminatingtouristslookforgenuine immersion,realconnectionstothelocation,andhospitality thattreatsthemlikeuniquepersons.
Theselectionprocessreflectsrigorousselectivity.Jordiand histeamsearchforpropertiesthatspeak,thatcarrystories,



andthatpossessineffablecharacter Theylookoutfor propertieswithhistoricsignificanceandarchitectural distinction.Yetauthenticitynevercompromisescomfortor serviceexcellence.
Frominception,thebrandhaschampionedsustainability, obsessiveattentiontodetail,andpersonalizedapproaches. Jordimaintainsthesestandardswhilefosteringcreativity andinnovation.AsHiddenHotelsevolves,exploringnew markets,expandingtheportfolio,itremainsanchoredin corebeliefs:luxuryshouldbepersonal,authentic,and transformative.
Jordirejectsthefalsebinaryofwork-lifebalance, approachingthechallengethroughintegrationand

presence.LeadingHiddenHotelsdemandsintense engagement,yethebelievesauthenticleadershiprequires beingfullypresentwhereverheis,inboardroomsorwith family
Hisapproachinvolvesdisciplinedtimemanagement, strategicuseoftechnology,andtreatingteamsasextended family.Delegationemergesasacornerstone.Heempowers teamstotakegenuineownershipanddeveloptheirskills whileenablinghimtofocusonstrategicpriorities. Reflectionoccupiesdeliberatespaceinhisrhythm, understandingthatemotionalintelligenceandresilience requireregularrenewal.
Bysettingboundaries,nurturingrelationships,andaligning workwithvalues,hemodelsaholisticapproachthat inspirescolleagueswhilesustainingwell-being.

Jordi'sentrepreneurialappetitestemsfromapassionfor hospitality,creativity,andinnovation.Hethriveson identifyingopportunitieswhereothersseeobstacles.He buildsconceptsthatchallengetraditionalnorms.Hisdrive combinescuriositywithfiercedeterminationtomakea tangibleimpact-whetherrevitalizinghistoricproperties, designingmemorableguestexperiences,orintroducing sustainablepractices.
Hebalancesanalyticalrigourwithimaginativevision, studyingmarkettrendswhileembracingcalculatedrisks. ForJordi,businessservesasavehicleforstorytelling. “EveryHiddenHotelspropertycommunicatesnarrative, preserveslegacy,andevokesemotion,”hestates.
Collaborationamplifieshisenergy.Heseeksdiverse perspectives,learnsfromteammembers,andencourages innovationateverylevel.Hisphilosophyextendsbeyond profitabilitytobuildinglegacyandleavingpositiveimprints oncommunities.

Beyondbusinessmetrics,Jordi'struestpassionliesin unleashinghumanpotential.Heemphasizesonmentoring teams,fosteringcreativity,andempoweringotherstoreach capabilitiestheydidn'tknowtheypossessed.Doingthis bringshimprofoundfulfilment.Heviewshisroleas cultivatingconditionswhereteammembersexcel,innovate, andgrow.
Jordifindsfascinationintheintersectionofhistory,culture, andluxury.Hecreatesenvironmentswhereguestsfeel immersedineachlocation'suniquespirit.Thispassion manifestsinmeticulousattentiontodetail,relentless innovation,andunwaveringcommitmenttoauthenticity. Everyprojectbecomesanopportunitytotellstoriesthat matterandcreatejourneysthattranscendtypicalhospitality transactions.
Thecombinationofcreativity,empathy,andambitionfuels hiswork,whileinspiringthosearoundhim.Thiscultivates anorganizationalculturedefinedbyexcellenceandcare.

WhenCOVID-19createdanexistentialcrisisfor hospitality,Jordivieweditasacruciblefortransformation. Hefocusedonflexibility,innovation,andresiliencewhile prioritizingsafetythroughstrictprotocolsandtransparent communication.
Herecognizedopportunityhiddenwithincatastrophe, acceleratingdigitaltransformation-enhancingbooking systems,creatingvirtualexperiences,andadapting marketingstrategies.HiddenHotelsusedthisperiodfor propertyrenovations,stafftraining,andoperational improvements.Whilecompetitorsretrenched,thebrand emergedstrongerandbetterpositioned.
Collaborationwithlocalpartnersbecamecrucial, developingtailoreddomesticexperiencesthatmaintained engagement.Throughstrategicforesightandempathetic leadership,Jorditransformedacrisisintoacatalystfor growthandresilience.
Jordi'seffectivenessstemsfromstrategicvision,emotional intelligence,resilience,andtheabilitytoinspireteams.He excelsatsolvingcomplexchallengesandfostering collaborativecultures.Hisauthenticityandhands-on approachbuildtrust;peoplefollowfromagenuinebeliefin hisvision.
Withrefreshingtransparency,heacknowledgesthat sometimeshetakesonmultipleinitiativessimultaneously andviewsitasalearningopportunityandareminderto delegateeffectively Thishonestself-assessmentcements hisbeliefthatleadershipisn'tperfectionbutauthentic commitmenttocontinuousgrowth,creatingpermissionfor otherstoacknowledgegapsandgrowauthentically.
UnderJordi'sleadership,HiddenHotelshasbecomean internationallyrespectedcollectionrecognizedfor authenticity,exceptionalservice,andculturalintegration. Hehasalsogainedindividualrecognitioninabundance.In 2008,TheAmericanAcademyofHospitalitySciences honouredhimwiththeirSixStarDiamondAwardasoneof thefinesthoteliersworldwide.
Morerecently,he'searnedBestGeneralManagerhonours consistently:HauteGrandeurGlobalHotelAwards(Spain, 2023-2025),REVELuxuryAwards(2023-2025),The WorldLuxuryAwards(2023-2025),andLuxuryLifestyle Awards(2023-2025).Thisisaremarkabledemonstrationof hissustainedexcellence.

“For me, heritage is not a constraint; it’s a canvas for authentic hospitality and modern creativity.




YetJordimeasurestruesuccessbeyondawards.Hevalues relationshipscultivated,teammembersmentoredwhonow leadtheirownorganizations,andcontributionstoelevating hospitalitystandards.Mostsignificantremainsimpacton humanlives-guestswhocarrymemoriesforward,team memberswhodiscoverhiddencapabilities,and communitiesenrichedbythoughtfuldevelopment.
Jordiemphasizesthatgenuinesuccessrequirescombining visionwithempathyandresiliencewithauthenticity. Leadershipdemandsunderstandingpeopledeeply,inspiring teamsthroughpurpose,andnavigatingchallengeswith integrity
Hestressescontinuouslearningasnon-negotiableand adaptabilityasessential.Hebelievesthatthecourageto takecalculatedrisksseparatesleaderswhocreate

meaningfulchangefromthosewhomaintainthestatusquo. Heshares,“Mentorshipandcollaborationaren'toptional butessential”.Hecounselsleaderstolistenactively, observecarefully,actdecisively,andleadthroughexample.
Mostimportantly,heencouragesembracingbothsuccesses andfailuresasnecessaryteachers.Failureprovideslessons thatbuildresilienceforlong-termachievement.True leadershipcreatesimpactextendingbeyondindividual success,shapingteams,transformingorganizations,and influencingindustriestowardhigherstandards.
Jordiembodiesthetransformationhechampions.His philosophyresonateswithelegantclarity:"Embrace curiosity,valuepeople,andpursueexcellenceineverything youdo.Growthandsuccesscomefromaligningpassion withpurpose,learningfromeveryexperience,andfostering


“Mentoring others and empowering teams to reach the potential they didn’t know they had brings me genuine fulfilment.”


collaboration.Neverbeafraidtoinnovate,takecalculated risks,andempowerothersalongtheway.Bystaying authentic,resilient,andcommittedtocreatingmeaningful impact,youcantransformchallengesintoopportunitiesand leavelastinglegacy."
ForJordi,hospitalityembodiesthefundamentalhuman experienceofconnection,care,andtransformation.Every interactioncarriesmeaning,everydetailtellsastory,and everymomentoffersanopportunitytoimpactlives positively.Hebuildsbusinessesthatcelebrateindividuality, honourheritage,anddelivercreativityalongsideworldclassservice.
Hemeasuressuccessnotprimarilythroughaccoladesbut throughpositiveimpactonpeople,communities,andthe world.AshecontinuesleadingHiddenHotelsintonew horizons,heremainscommittedtocreatingauthentic experiences,empoweringpeopletodiscovertheirhighest capabilities,preservingheritage,andtransformingluxury hospitalityfromtransactionintogenuinehuman connection.
Thehospitalityindustrycontinuesevolving,butsometruths persist:peoplehungerforauthenticconnection,heritage deservespreservation,excellencerequiresgenuinecare,and transformationalleadershipcomesfromthosewholead withvisionandhumanity
TheindustryhasfoundsuchaleaderinJordi—someone whorecognizesthattheultimategoalofboutiqueluxury hospitalityistocreateenvironmentswherepeople's experiencesaredeepened,culturalheritageisaliveand well,memoriesaremadethatguestswillneverforget,and teamsfindtheirworkistrulycontributingtosomething meaningful.
Hislegacyunfoldsineverypropertyrestored,everyteam memberempowered,everyguesttransformed,andevery momentwhenhospitalitybecomeswhatitshouldalways be:genuinehumancareexpressedthroughexceptional service,authenticspaces,andconnectionsthatmatter.







Diversityincommandisthenextleveloftheideaof leadership,whichwasbasicallypasseddownfrom generationtogeneration.Anewgenerationof leadersinpowerisfullyawarethatdiversityandinclusion arenotonlymoralrequirements,butalsoessentialfactors forthesuccessofthebusiness.Participationofdiverse groupsindecision-makingisnotjustaboutthenumberof peopleinvolved;itisabouttheaddedvalueofthe interactionbetweenthedifferentintelligences,the innovativepower,andtheemotionalstrength,whichall becomeapparentwhenleadershipissharedbypeople comingfromdifferentwalksoflife,havingdifferent experiencesanddifferentpointsofview.
Withcompaniesgoingworldwideandtechnologyclosing thedistances,leaderscannotbefromjustonecultureand demographicanymore.Thepresentworkforceisamixof differentcultures,agegroups,andlayers.Leadershiptobe successfulinsuchamilieumustnotonlybediversebut alsoheterogeneousintermsofthesourceofinnovationand companygrowth,ratherthanameretokenofrecognition.
Thepracticeofinclusiveleadershipallowstheorganization tomakedecisionsbasedonavastarrayofexperiences which,inturn,decreasesthechanceofhavingblindspots andfacilitatesthefindingofsolutionstoproblems.Asa resultofthisinteraction,diversevoicesgetrecognizedand organizationswinagameofcompetition,whichisbasedon flexibility,creativity,andempathy
Diversitywithoutinclusion,bydefinition,isnotwhole. Representation,wecansay,isthefirststep,butinclusionis theprocessthroughwhichorganizationsguaranteethat thesenewmembers'voicesareheard.Leaderswhoare recognizedasinclusivedonotstopatthefiguresandthe quotas;instead,theypromotetheatmospherewherepeople feeltheircontributionisvaluableandthattheycanshare theirdifferentviewpointsfreely
Attheheartofit,inclusionmeanstearingdownthebarriers thatthesystemhasbuilt,confrontingthebiasesthatone's notawareof,and,mostofall,producingtherightandfair pathsthatleadtothegrowthofone’scareerandleadership. Itisaboutbuildingthepsychologicalsafetynet-aplace whereworkerscanquestionideas,givetheiropinions,and comeupwithnewideaswithoutfearingthattheywillbe sidelined.
Suchcompaniesthatmakeinclusionanintegralpartoftheir cultureenjoytheloyaltyoftheirworkforce,theefficiency oftheteamspirit,andlowratesofturnover.Inclusion,tobe moreprecise,turnsouttobethemaindrivingforceoflongtermsuccess.
Innovationisdependentontheintersectionofdiversityand inclusion.Studiesshowoverandoveragainthatdiverse teamsaremoreproductivethanhomogeneousones,

especiallywhenitcomestocreativeproblem-solvingand decision-making.Thecollaborationbetweenpeoplefrom differentfields,cultures,andwithdifferentlifeexperiences resultsinapproachingthechallengefromvariousangles and,asaresult,gettingthebreakthroughideas.
Forward-thinkingleadersgetitandthereforearedeliberate intheireffortstohaveadiverseleadershipteam.They understandthatinnovationcannotresultfromsamenessbut fromthecontradictionofideas,theexchangeofviews,and themutualdesireforbettersolutions.Thisiswherethe leadershipoftomorrowcanbefound—attheintersectionof diversityandcreativity.
Besidesbeingarepresentativeofthenumbers,inclusive leadershipisamatterofmentality Twomainfeaturesof empatheticandemotionallyintelligentpeople-andleaders -arepresentinthesameindividualswhoarerecognizedas inclusive.Alongwithbeingempathicandemotionally intelligent,theyalsotendtolistenmore,bemoreopenin theircommunication,andappreciateeveryvoiceholder especiallyinmeetings.
Thisleadershipapproachwhichputsmanfirst,doesnot diminishthepowerofaleader,itenhancesit.Intheevent thatleadersshowempathy,theycreateabondoftrustwith theirfollowers,whereasbypracticinginclusion,they
nurturethespiritofbelonging.Bothofthemarevery essentialatatimewhenemployeewell-beingand engagementareonthesamelevelofimportanceas profitability
Leadershipdiversityismorethanjustamoralideal;itisthe frameworkofgreatleadershipinthepresentera.Inclusive leadersusedifferencesasaspringboardtovitality,thereby gaininginnovation,engagement,andtrust.Theyrealizethat leadershiptodayisnotaboutdirectingfromthetop—itis aboutenablingfromwithin.
Withtheworldbecomingincreasinglyinterdependentand complicated,inclusionwillbethehallmarkofsuccessful leadership.Leadingnotonlywithstrategyandskillbutalso withempathy,openness,andatruecommitmenttothe collectivegoodisthefuturethatbelongstothem.





Leadershipwastraditionallylinkedtoauthority— thepowertodirect,control,andcommand.The leaderswhoweredeemedsuccessfulmostofthe timeweretheoneswhopreservedthehierarchy,enforced thediscipline,andmadesurethatthepeoplecomplied. However,intheinterconnectedandfast-changingworldof today,thisolddefinitiondoesn’tworkanymore.The leadershipoftheneweraisnotaboutpower,butrather,by themoralfiberoftheleader—thecapabilitytobe empathetic,transparent,andincorruptibleinleadingothers.
Sinceorganizationsarechangingtobemorecollaborative, diverse,anddrivenbyasenseofpurpose,themovement fromauthoritytoauthenticityisoneofthemostsignificant changesofleadershipphilosophy
Traditionalcorporateleadershipmodelsrevolvedaround hierarchyandcontrol.Leadersweresupposedtoknow everything,makealldecisions,andatthesametime,keepa distinctpowergapbetweenthemandthestaffs.Although suchamethodwaseffectiveduringtheindustrialera— whenpredictability,structure,andefficiencywerevalued themost—itisgraduallybecomingincompatiblewiththe complicatedmattersofthedigitalage.
Thepresentworkforceiscallingforautonomy, inclusiveness,andmeaning.Employeeswanttoworkina waythatgivesthemasenseofpurpose,andleaders,onthe otherhand,areexpectedtolisten,understand,andinvolve ratherthancommand.Insuchasituation,poweraloneisno longerabletoattracttherespectofpeople;rather,itisthe authenticitythatdoesso.
Authenticleadershipisessentiallybased onthequalitiesofself-awareness, honesty,andbeingconsistent.Itisabout theabilitytoleadthroughone'sown principles,insteadofjustthroughone's rank.Whentheauthenticleadersfacea challenge,theyshareitwithothers,also theyarereadytoacceptthefactthatthey havemadeamistakeandtheyconvey theirmessagewithhumility.Inaneffort towintrust,theycorrespondtotheirwordswiththeir deeds,whichinturnbringsthekindofatmospherewhere theworkersfeelrespected,empowered,andthattheir voicesareheard.


Suchachangedoesnotsignifythatthepowerofcommand hasbeentakenaway;onthecontrary,ithasbeen transformed.Aperson'spowerisnolongerbasedontheir beingabossoraleaderinacertainarea,butratherontheir graciousness,understandingofownandothers'emotions, andcapabilitytoestablisharelationship.Tobealeaderin themodernsenseistobeauthentic—thiscanbeachieved byleadingwithintegrity,empathy,andaccountabilityin everydecisiononemakes.
Trust,inthecaseofleadership,iswhatauthenticleaders primarilyaimforinthecurrenteraoftoomuchinformation andconstantexamination.Notwithstanding,trustisgained throughtransparency.Intheircommunication,theyinclude notonlytriumphsbutalsotrials,thusprovidinganhonest dialoguethatleadstopsychologicalsafety.


Bytransparencyleadersteardownleadershipstylesbased onoppressingthroughfearandreplacethemwiththeones thatinvolvecollaborationandopenness.
Theemployeeswhotrusttheirleaderstakeriskmore willinglyandoffertheirideasaswellasadapteasiertothe organizationgoals.Transparencyisthusatthecoreofa strongrelationshipbetweenleadersandfollowers,a relationshipthatisthebaseoflong-termsuccess.
Empathyhasbecomeoneofthehallmarksofauthentic leadership.Leaderswhounderstandothers'experiences, problems,andincentivescreatenotonlyfairbutalso dependableworkplaces.Theempatheticleadersinthe periodofthecrisisbringnotonlythesenseofstabilisation butalsomeettheemotionalandprofessionalneedsoftheir followerssimultaneously.
Empathyhelpstoleadtheauthoritytoauthenticity.Being abletounderstandothersasahuman,letsonegainthe
mutualrespectandloyalty.Bydiscoveringeachteam member'suniquenesstheleaderproducesthesettingswhich allowthecreativesideofthepeople,andthefeelingof mutualsupportandtrusttogrow.
Thosewhopossessauthenticitywillbetheleadersof tomorrow Authoritycanonlygiveyouatitle,but authenticityiswhatbringstheloyalty.Authenticleaders, therefore,canbeseenasthesourcesoftrustandinspiration, inaworldthatisindireneedofconnection,truth,and purpose.
Byadoptingtheleadershipstylewhichisempathetic, transparent,andintegral,notonlydotheyfacilitatethe successofthecompanybutalsomakethebiggest contributiontotheleadershipconceptinthemodernera whichisleadingthroughgenuinehumanconnectionrather thandominance.









For Subscrip on: www.insightssuccessmagazine.com
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