Theprimarytransformationisstartedbycomposing
inclusivestructuralchangesandadherenceto consistencyandtraitsbecausethemodernerahas beensubmergedwiththelucrativeelementsofthe advancingbusinessworld.
Theabilitytoachieveadistinctiveconsciousnessof ideationthataimstoanapproachthatresultsin overthrowingtherootsofbusinessstandardsisperceivedas theprimarybeneficiarywhenleadingwiththeparallelstem oforganisations.Theabilitytomaintaintheadvancementof regulatoryservicesinsuchamodelsettingofinternational renownillustratesthestrategyintendedtoprovidethe globalenvironment.
Throughthearbitrarymethodsandmanoeuvresaleader employs,thedesiredoutcomeisattained.Anideologyofa ruthlesscrownunderliestheprocessofmeetingwithselfproducedtargets,smashingthem,andoutshiningselfachievedgoals.
Theimpactofsuchtraditionaldistinctionisintendedto sanitisethebusinessworldwithopulentamenitiesleading toavarietyofofferingsthatwillbeadjustedtothe upcomingtrendsofcontemporarybusiness,changingthe globalcommunities.
Incorporatingarecursivemodelofinfluenceatthecoreof thecontemporaryenvironment,withtherelevanceofthe LatesteditionofTheMostInfluentialBusinessLeaders toFollowinCanada,demonstrateshowleadersare upendingandinfluencingtheglobalbusinessarena.
HaveaDelightfulRead!
- Prashik D. Bombarde Bombarde Prashik D. Bombarde Managing Editor,, ,,
A Business Transformation Reveals the Quality and Offerings, But a Great Business Relevation is Through The Innovations Brought on Table.
Editor-in-Chief Merry D'Souza
Anish Miller Senior Editor
Managing Editor
Assisting
Prashik Bombarde
Pooja, Shreyasi
Visualiser David King
Art & Design Head
Co-designer
Art & Design Assistant
Business Development Manager
Rohil Shinganapurkar
Paul Belin
Sonia Raizada
Shruti Tikotkar
Marketing Manager Joseph D'souza
Kelly, David Business Development Executives
Mark, Alice
Technical Head Jacob Smile
Assistant Technical Head
Prachi Mokashi
Technical Consultants Prashant, Rajeshwari
Digital Marketing Manager Alina Sege
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SME-SMO Executive Gemson
Research Analyst Eric Smith
Circulation Manager Tanaji Fartade
sales@insightssuccess.com
January, 2023
FaisalKarmali PortfolioManager, Author,BusinessAnalyst forCTVand770CHQR CorusRadio
KimberlySimon
VP,Marketing& StrategicPartnerships
Lapierre FondateurdeLes EntretiensLapierre
MarioAlejandro EscotoDamas CEO&Co-founder
MikaellaCelestin Founder,Creator andCEO
MissyMacKintosh
CEOandFounder
PopowichKarmali AdvisoryGroupand TheKarmaliExchange faisalkarmali.ca
ControlCase controlcase.com
LesEntretienslapierre lesentretienslapierre.com
BeltecHub TechnologiesInc. beltechub.com
TrichoSolutionsand OttawaHairLossClinic trichosolutions.com
MisMacK CleanCosmetics mismack.com
TheExchangewithFaisalKarmaliisamonthlywebshowand podcast,featuringsuccessfulentrepreneurstheirstoriesabout howtheyachievedtheirgoals.
ControlCasefocusesonprovidinganddevelopingservices, softwareproducts,hardwareappliancesandmanagedsolutions. TheirsolutionshelporganizationsmanageGovernance,Risk ManagementandCompliancerelatedtoIToperations.
LesEntretiensLapierreoffersqualityservicesforyour disinfection,interiordemolitionandmaintenanceneeds.
BeltecHubaimtostreamlineandsimplifythediscovery, manufacturing,acquisitionandsourcingofconveyor&power transmissionbelting,materialsandautomationequipment.
NicholasWilson CEO
PaulArnold BusinessStrategyCoach, WealthConsultant andAuthor
TracyHall-Valko OwnerandPrincipal MortgageBroker
BespokeRenoand Decorlnc bespokereno.ca
AgileStrategy ConsultingGroup agileconsultingservices.com
ValkoFinancialLtd valkofinancial.ca
WesHodgson CEO CrunchFitness Franchise crunch.com/franchise
TRICHOSOLUTIONS
ByOTTAWAHAIRLOSSCLINIC ™ &WELLNESS isdeterminedtopreventingandreversing hairloss.
MisMacKCleanCosmeticssetsouttorevolutionizetheclean beautyworldbringingprofessionalqualityapplicationpaired withethicalandsustainableproduction.
BespokeRenoandDecorspecializesindesigning,buildingand managingalltypesofhomeextensions.
AgileStrategyConsultingGroupbeganitsoperationswitha visionofhelpingorganizationstoachievetheirfullpotential inadynamicallychangingbusinessenvironment.
ValkoFinancialrepresentsthetopmortgagebrokersinCanada while providingcreativefinancialsolutions.
Crunchisahealthclubchainthatleadstheindustryinfusing fitnessandentertainment.
Anexpert'sadvicecanmeanthedifferencebetween
athrivingbusinessandastrugglingoneand betweenhavingafinanciallystableretirementand outlivingyoursavings.
Oneexpertwhoisquicklybecominginfluentialintheareas ofwealthmanagementandentrepreneurshipisFaisal Karmali.Healwaysbringshispassionforhelpingpeople succeed,whetheritbeintheirretirementorintheir business,tohisinterviewsandadvice.
Karmaliwearsmanyhats:Portfoliomanager,author,media personality,businessandmarketexpertfor770CHQRand CTVMorningLive,partnerwiththePopowichKarmali AdvisoryGroup,andtheentrepreneurialmindbehindThe KarmaliExchange.
Asaportfoliomanager,Karmalistaysuptodatewiththe ever-evolvingworldoffinancetoprovidebest-in-class advicetohisclientsastheyprepareforretirement.He believesthathisuniqueinvestmentstrategyandemphasis onfinancialplanningcantrulymakeadifferenceinthe livesofclientswhoputtheirtrustinhim.
Asadynamicspeakerandinterviewer,Karmalistrivestobe avoiceforentrepreneurs.Hesharestheexpertisehehas gainedthroughhisownexperienceduringthetalkshows andcommunityeventsthathehostsregularly.Hehopesthat hisadvice,andtheadviceofotherexpertshebringsin,will saveentrepreneursfromsomeofthepitfallsofstartinga businessandsetthemupforlong-termsuccess.
WehadtheopportunitytointerviewKarmaliabouthis careerjourneyandtheinsightshehaslearnedalongthe way.
Tellusaboutyourselfandyourprofessionaljourneyso far.
Iamaportfoliomanager,author,mediapersonality, businessandmarketexpertfor770CHQRandCTV MorningLiveandanentrepreneur.
Growingup,myfatherownedhisownautobodybusiness, andIwasinterestedinentrepreneurshipevenbeforeIknew whatthatwordmeant.At16yearsold,Ihadasummerjob workingforafinancialadvisor,andsomethingclicked.I knewIwantedtospendmycareermakingapositiveimpact onpeople'slivesbyhelpingthemimprovetheirfinancial security.
Aftermanyyearsofeducationandexperienceinthewealth managementindustry,mybusinesspartnerandIstartedthe PopowichKarmaliAdvisoryGroupwiththepurposeof helpingpeopleplanforthemostvulnerablestageoftheir life:retirement.Wearenowoneofthemostwell-regarded investmentteamsinCanada.
Together,wehavewrittenabookentitled Bulletproof Your Retirement,hostedtheMorethanMoneyradioshowwhere wediscussavarietyoffinancialandlifestyletopics,and helpedhundredsofclientshaveafulfillingandfinancially stableretirement.
IstartedtheKarmaliExchangetousewhatI'velearned fromdecadesofstudyingsuccessfulcompaniesfroman investmentstandpointtohelpentrepreneurstaketheirown businessestothenextlevel.
Whatwasyourinspirationtoventureintothebusiness talkshowhostingprofession?
Isawagapthatneededtobefilled:businessownersdidn't haveavoiceinmycity.Idecidedtousemyplatformto promoteandencouragelocalbusinesses.Inspeakingto entrepreneurs,Irecognizedthatmanyaregoodattheircraft -theymakeagreatproduct,ortheyprovideaunique service-butveryfewareactuallygoodatrunninga business.
Faisal Karmali
Por olio manager, author, media personality, business and market expert for 770 CHQR and CTV Morning Live, and entrepreneur.
Popowich Karmali Advisory Group and The Karmali Exchange
• Wealth Professional’s Top 50 Advisors
• The Globe and Mail’s Top 150 Wealth Advisors
Becauseofmyexperienceanalyzingandreportingon publiclytradedcompaniesasaportfoliomanager,Iknow whatittakestomakeabusinesssuccessful.IstartedThe KarmaliExchangetosharemyknowledgeandtheinsights ofotherexpertswithentrepreneurssothattheycanbuild thrivingbusinesses.
TellusmoreaboutMoreThanMoneyandTheKarmali Exchangeandwhatmakestheseprogramsunique?
MorethanMoneyisaradioshowthat,asthenameimplies, isaboutmorethanfinances.MybusinesspartnerandI wantedtosharewhatwehavelearnedthroughouryearsin thewealthmanagementindustrytoempowerouraudience tomakewisedecisionsinretirement.Butwealsorealize thatretirementisaboutmorethanjustmoney.It'saboutthe lifestyleyouwanttoleadandhowyouwanttospendyour time.Onourshow,wediscusseverythingfromfinancial topicslikeinflationandtaxtolifestyletopicssuchastravel andhobbies.
TheKarmaliExchangeisamonthlywebshowandpodcast featuringsuccessfulentrepreneurstellingtheirstoriesabout howtheymadetheirbusinessessuccessfulandsomeofthe challengestheyhavefacedalongtheway.Theyshare valuableadvicethatcanhelpotherbusinessownersgrow theirowncompanies.
Briefusabouttheseminarsandwebinarsthatyouhost. Whatareallthebenefitspeoplecangainfromjoining them?
Entrepreneurshipcanbealonelyendeavor.Myliveand virtualeventsaredesignedtocreateacommunityof businessownerswhoarenotincompetitionwitheach other,butwhogenuinelywanttohelpeachother These eventsareaforumtoshareideas,advice,andinsights. Attendeesgetaccesstosomeofthemostsuccessfulpeople intheirindustrywhohavealreadygonethroughwhat they'reexperiencingandcangivethemtipsandstrategiesto overcomeobstaclesandgrowtheirownbusinesses.
Whatbusinessspecialtiesandqualitiessetyouapart fromotherbusinessanalystsinthemarket?
Asaportfoliomanager,Iunderstandhowtoanalyzeand investinpubliclytradedcorporations.Asanentrepreneur,I
knowthechallengesfacingprivatebusinessowners,andI haveexperienceinovercomingtheseobstacles.Thismakes meuniquelyqualifiedtoevaluatethestrengthsand weaknessesofcompaniesandgivebusinessownersthe toolstheyneedtobesuccessful.
Howaremoderntechnologysolutionsanddigitalmedia enablingyoutoenhanceyourbusinessoperationsand services?
Mybusinessstartedofflocally,buttechnologyhasallowed metoexpandmyreachbeyondmycityandevenmy countrytoconnectwithpeoplefromdifferentnations, industries,andsocioeconomicbackgrounds.
Iuseacombinationofconventionalmediaandsocialmedia toengagewithmyaudience.Everyonelearnsinadifferent way,andtechnologyallowsthemtoaccessmycontent, however,wheneverandwhereverisconvenientforthem.
Whatwerethemajorchallengesinyourcareer,andhow havetheyhelpedyoutobecomeaninfluentialleader? Whatarethechallengesyoustillfacetothisday?
Iamafirst-generationCanadian,andgrowingupasa visibleminoritywasdifficult.Asachild,Iwasveryfearful oftheracismmyfamilywasexperiencing,ofbeingthe onlypersonofcolorinmyclassroom,andofnotfittingin.I gotintohockeywhenIwasyounger,notbecauseIknew anythingaboutthesportorevenhowtoskate,butbecauseI wantedtobepartofateam.Thatfeelinghasdrivenmy passionforcreatingacommunityforentrepreneurs,asafe spacewheretheycanaskquestionsandlearnfromlikemindedpeople.
Today,thereissomuchinformationreadilyavailablethat it'schallengingforindividualstodeterminewhatisthe newsandwhatisjustnoise.Thishasinspiredmetocurate informationthatwillbeusefultothebusinesscommunity andbringithometomyplatforms.
Asanexperiencedhost,whatadvicewouldyouliketo givetoaspiringentrepreneursandenthusiastswhowish toventureintothebusinessshowhostingspace?
Iwouldaskanyoneaspiringtobeabusinessshowhost, "Whatisyourpurpose?"Ifyouaregettingintothisspace
justforthefollowers,theviews,orthemoney,youwill mostlikelyfail.Butifyoubuildyourplatformwitha purposeandagenuinedesiretohelppeoplesucceed,the restwillfollow
Myadvicetoentrepreneurswouldbetogointobusiness ownershipwitheyeswideopen.Itcanseemlikehell. Owningabusinessisnotjustajob;it'snot9to5.Thereis nosuchthingasawork-lifebalance.Youhavetowork longerandharderthananyoneelse.Butwhenyourpassion becomesaviablebusiness,it'sallworthit.
Inmycareerasaportfoliomanager,I'vehadthe opportunitytomeetwithalotofexecutivesandlearnhow theyruntheircorporations,andthroughthese conversations,I'vecometorealizethattherearefive ingredientstoasuccessfulbusiness.Icallthemthe5Ps: People,Product,Process,Passion,andgetPaid.If entrepreneurscanmasterthesefivethings,theirbusinesses willsucceed.
Wheredoyouseeyourselfinthefuture?Also,howdo youenvisionscalingyourprofessionalopportunitiesand outreachinthecomingyears?
In2020,mybusinesspartnerandIsatdowntosetgoalsfor ourpractice.Wedecidedthatwewantedtoreach,impact, andmakeadifferenceinthelivesofonemillionpeople worldwide.Thismaysoundlikeanoutrageousgoal!But throughplatformslikeourMorethanMoneyradioshow andTheKarmaliExchange,Ibelieveit'sachievable.
IfIcanleavealegacyofgivingentrepreneursthetoolsand advicetheyneedtosucceed,aswellashelpingretireesnot onlysurvivebutthriveinthischapteroftheirlives,Iknow Ihavedonemyjob.
Kimberly Simon VP, Marke ng & Strategic Partnerships ControlCase
Leadershiphasalwaysbeentheroadnottaken.Itis themostchallengingjourneyofallhumanendeavors.Acceptingsucharollercoasterriderequires strongdecision-makingabilitywithanoptimisticmindset. Itisnaturaltositesuchvirtuesineveryentrepreneurwho hasmadeapositivedifference.
Havingthezealtoleadandinspirewithauniqueabilityto lookaheadofthecurveisKimberlySimon.Sheisaglobal leaderincybersecuritycomplianceandahugetechnology innovationchampion.Shecombinesherexcellentabilityto buildrelationshipswithherextensiveknowledgeand experienceinCybersecurity,MarketingandSalesKimberlytransformshowleadersandindividualsrelateto cybersecuritycompliance.Shepioneersformorecomplianceadoptionandforpeopletolearnaboutcybersecurity andexploretheopportunitiesintheindustry.Kimberlyhas justlaunchedherbook,“CaseforInvestingin CybersecurityCompliance,”whichisnowavailableon AmazonandinIndigoandColesstoresinCanada.
KimberlyistheVPofMarketing&StrategicPartnerships atControlCase–theleadingcybersecurityauditcompany. Kimberlyhasbeenwiththecompanyforover9years, startingoutinthecompany’sUKofficebeforemovingto theTorontooffice. “She is a phenomenal Keynote Speaker who educates and facilitates discussions on how companies can adopt cybersecurity compliance in order to lower risk, increase cybersecurity maturity and gain competitive advantage.”
Let’s learn more about Kimberly:
Kindlybriefourreadersaboutyourselfandyour professionaljourneysofar.
IwasborninHarare,Zimbabwe,andgrewupinabig familysurroundedbymymother,hersiblings,andtheir
I learned about the industry, the challenges people face, the solu ons they must choose from, and what drives success. I am mo vated because the industry is ever-evolving, exci ng, and full of opportuni es.
children.At11,ImovedtoLondon,England,and completedhighschoolandcollege.Igotmybachelor’s Degreeat22andcouldn’twaittoexploretheworld.I presentedwell,andIhadthegiftofbuildingrelationships.I amalsoa“Taskeroractivator”bynature,soonceIdecide, Imoveveryquickly.
IhaddecidedlwantedtoworkinMarketingandEvents, andlwasluckyenoughtosecureapositioninanEvents& Marketingroleforacybersecuritycompliancefirm.The fieldwasexciting,theindustrywasfast-paced,andmost importantly,therewereopportunitiesformetotravel.
MyfirstbusinesstriptookmetoDubai,UAE,wherelfelt athomeintheemergingeconomy.Itookaleapoffaithand migratedtherefortwoyears.Afterthat,lsearchedformore adventureanddifferentlessons.LifetookmetoWashington DC,USA,wherelstayedforsixmonthsexploringand learningaboutbusinessandbuildingprofessional relationshipsinNorthAmerica(Whichisverydifferent fromEuropeorTheMiddleEast)beforemovingbackto England.
InLondon,lreachedouttoacontactlhadmadeinDubai andsecuredaninterview(andlateraposition)with
ControlCase.Atthetime(June2013),lwastheonlyonein theMarketing&EventsDepartment.Irelishedbeingbusy, meetingnewpeople,thetravel,theopportunities(and sometimeseventhechallenges),and,ofcourse,thegrowth ofcybersecuritydiscussionsaroundtheglobe.Ihadfinally foundmyplace;lwasinanEvents&Marketingrolefora CybersecurityCompliancecompanyandtravelingthe world.Ididn’twanttobeanywhereelse.
Fastforwardtotoday-nineyearslater,lamstillhappyat ControlCase.Iwasfortunateenoughtobepartoftheteam thatopenedthecompany’sToronto,Canadaoffice.The assignmentwassupposedtobejustforayear,butIfellin lovewithToronto,theplacelnowcallhome.Thecompany hadgrownfromlessthan50peoplewhenljoined;toa
teamofover300expertstoday.Ithasbeenablessingto growwithControlCase.
Pleasetellusaboutyourcompanyitsmission,andits vision.Whatroledidyouplayinfurtheringits developmentandoutreach?
ControlCaseisaglobalproviderofcybersecurity certificationandcontinuouscomplianceservices.The company’smissionhasalwaysbeentomakecybersecurity complianceeasy Wedeliverthemostefficientandeffective ITSecuritycomplianceservicesworldwidethrough automation,processinnovation,andourglobalworkforce. Myrolestartedinthemarketingarmandhasmorphedinto muchmore.Ibuiltalotofourcontentovertheyearsand workedwiththeteamtofindinnovativewaysto communicateourvaluepropositionandgrowthecompany. Aboutthreeyearsin(Whenthatitchfornewknowledge andafreshchallengecameabout),weaddedSalesand StrategicPartnershipstomyrole,makingmeanallrounder.Ihavegeneratedextensiveexpertiseand experienceinbuildingsolutions,effectivelycommunicating value,nurturingrelationships,andclosingmillionsof dollarsinrevenue.Today,IamoneofControlCase’stop newbusinessrevenuegenerators.IamproudtosaythatI havebeenapartofthecompany’sgrowthforovernine years,andIamstillenjoyingtheride.
Whatwasyourinspirationtostepintotheindustrythat youarenowserving?
Aftercollege,IhadnoideawhatindustryIwouldendup in;butIknewithadtobeexciting,fast-paced,relevant, profitable,andrequirethatIbuildrelationshipstosucceed. Agoodbonuswouldbetheopportunitytotravel.
MyearlycareerinLondonwasmostlywithnon-profit organizations.WhileIfoundmyworkwithnon-profits challengingandfulfilling,IcamealivewhenItookmyfirst corporatejob.
WhileIhadnotplannedtoendupinCybersecurity Compliance,Ihadtolearntheindustrytosecuremyplace andgrow.Itturnedouttobethebestplaceforme.Iwas inspiredtostayintheindustrybecauseittickedallthe boxesIhaddreamtofaftercollege.Iwasblessedtoreport totheFounderofControlCasewhenIfirstjoined–he’sa trueleadercommittedtosharingknowledgeandseeingus allgrow.Ilearnedabouttheindustry,thechallengespeople face,thesolutionstheymustchoosefrom,andwhatdrives
success.Iammotivatedbecausetheindustryiseverevolving,excitingandfullofopportunities.
Pleasetellusabouttheproducts,servicesandsolutions offeredbyyourcompany.Andhowdotheystandoutin theindustry?
ControlCasehelpscompaniesstrengthentheirsecurity programsbyofferingcybersecurityassessmentstoindustry standardsthatprotectdata,includingPCIDSS,SOC2,ISO 27001,NIST,andHITRUST.Ourcompetitorstypically offeronlyasubsetoftheportfolioofcybersecurity frameworkswecover,lackthetechnologytoautomate evidencecollectionforaudits,lacktheinnovationthat allowsustoperformoneauditandcertifytomultiple standards,andlacktheglobalexpertisethatcomesfromour incrediblydiverseteamacrosstheglobe.
Tellourreadersaboutthemajorchallengesinyour career.andhowtheyaidedyouindevelopingyour leadershipskills.
Themajorchallengesinmycareerhavebeenaroundmy identity.Beinganimmigrant,beingblack,beingawoman, beingyoung,andcomingfromafamilywithnocorporate contactsthatIcouldleverage.Allthesethingsthatmakeup whoIamsometimesmeanthatIamoverlookedfor opportunities,ignored,andoftenunderestimated.These thingshavealsomademethestrongleaderIamtoday
Istartwithmyself–I’mconstantlyevaluatingthe conversationsIhavewithmyselfandmanagingmy impostersyndrome.Imustbelieveinmyselfandmyteam andspeakupwhennecessary.ThenIextendtoothers-I havematuredinmyabilitytobuildtherightnetworkand findmentorsandchampionsthatinspiremygrowth;that takesstrength,resilience,patience,andfaith.Finally,my challengeshaveaidedmeindevelopingtheuniqueability tounderstandthingsfromdifferentperspectivesanduse relationshipstogetpeoplemovinginthesamedirection.
Asanexperiencedleader,whatadvicewouldyouliketo givetoaspiringentrepreneursandenthusiastswhowish toventureintotheindustrythatyouarein?
ThebestadviceIcanshareis:
Becoachableandresilient:Thereisalwayssomething newtolearn,andyoumustbewillingtofollowthrough, honoryourwordanddothework.
I have just completed my book titled “Case for Investing in Cybersecurity Compliance.” It is an excellent introduction to Cybersecurity Compliance. It provides the history of compliance, introduces the reader to cybersecurity frameworks, and discusses the challenges and benefits of adopting compliance. The book essentially informs leaders on the benefits of investing in cybersecurity compliance. However, the book also prepares readers for a thriving Compliance Marketing, Sales, or Project Management position.
Workonyourconfidence:Youhavenosayinwhereyou camefrom,butyou’reinchargeofwhereyou’regoing.My friendChenaiKadungurealwayssays“Otherpeoplecan rejectyou,butdon’teverrejectyourself.”Havefaithand takethechance-allyouhavetodoistakethefirststep,the oneafterthat,andafterthat.
Buildanetworkoftherightpeople:Weallknowships sinkbecauseofthewaterthatgetsintothem.A conversationcanchangeyourentiremood,day,direction, andlife.Beapersonwhoupliftsotherssothatyoucan attractthosetypesofpeopleforyourself.
Leavebreadcrumbsforotherstofollow:Remember thosestartingasyouwalkyourjourney.Shareyourstory, opportunities,vision,andchallenges;youneverknowwho islisteningandwhatcanhappen.
I’mblessedtohaveagoodpositionwithagreatcompany whereIfeelvaluedandencouragedtolearn.Iamsupported togrowmyexpertiseandpersonalbrand.Assuch,Ihavea speakingandauthorshippracticethatweavesintowhatthe companyistryingtoachievesothatwebenefitfrom alignedgoals,whichkeepsmemotivated.Forthefuture,I intendtokeepthemomentumformypersonalgrowthand focusonglobalimpact–keeplearning,keepspeaking, keepwriting,andofcourse,keepgrowingmynetworkof therightpeople.
Thebusinessarenareferstothecompetitive environmentinwhichbusinessesoperateand competeforcustomers,marketshare,andprofits.It encompassesvariousfactorssuchasindustrytrends, consumerpreferences,technologicaladvancements, governmentregulations,andglobaleconomicconditions.
Organizationalgrowthanddevelopmentwidelydependon parametersofgrowthandsuccessaswellasthefailureof anorganization.Thesecretingredienttotransforming businessescomprisessolidrelationshipsandpromising prospectsaccompaniedbyincreasedrevenues.Abidingby strategiesandassociatedplanswhileleveragingtheminthe rightwaypropelsemployees,teams,andtheentire companytonewlevelsofgrowthandprofitability
Prominentaspectsofbusinessdevelopmentdwellon identifyingandnurturingwhileacquiringclientsforfurther businessopportunitiestodriveorganizationalgrowthand increasetheoverallcompany'sprofitsandaccomplishthem whilemaintainingcustomermarketsandrelationships.
Let's dive in and learn more about the parameters that enhance businesses without further ado!
Onepossiblewaytooutperformyourcompetitorsisto addresstheneedsofyoursharedtargetaudiencebetterthan theycan.Askopen-endedquestionstodeterminewhatyour customerswantpreciselywhileusingyourproductsor services.
Specificquestionsthatidentifycustomerpainpointsmaybe convenienttoask.Thesearesomeofthequestions:
• Whatisthemostsignificantimpedimenttoyour company'sgrowth?
• Whatisyourmostimportantpersonalchallenge?
• Whichtaskstakeupthemajorityofyourtime?
• Whatareyourgrievances?
• Whatcouldbethecauseofanyrecentbusinessor customerlosses?
Onceyou'vedeterminedwhoattheircompanycansolve thosepainpointsandwhoisauthorizedtopurchaseyour productsandservices,youcanmoveontothenextstep.
Focusingyoureffortsonsolutionstoyourcustomers' problemsratherthansimplytryingtosellthemyour productsorservicesiscritical.Takeasmuchtimeasyou needtoidentifyandsolveyourcustomers'painpoints, whetherthatmeansseveralphonecallsorweeksormonths ofemailsandfollow-ups.
It'stemptingtodreamaboutwhatlifewouldbelikeifyou hadnocompetition.Yougetclosertoyourultimategoal whenyoucreateaniche.Itisbecausecrowdedmarketing hasfarlessroomforgrowth.Youmusthaveadistinct sellingpropositiontocompeteinacrowdedmarket.The lesscompetitionthereis,themoreexceptionalitis.
Bycreativelycraftingstoriesaroundyourproducts, storytellingisanexcellentwaytobuildyourniche.Using accounts,youcanbecomeapartofyourprospect'slifestyle ratherthanastand-aloneproductorservice.
Particularspecializationresultsinascalableandprofitable business.Anichemarketistrustworthy,andtheprospects areeasiertoreach.Furthermore,thecustomerretentionrate ishigh.
Creatinganichethroughstorytellingandspecializationcan taketime.Takeseveralweekstodevelopyourstory,then turnitintocontentsuchasblogpostsandemailmarketing campaignsregularly.
Oneofthesimplestwaystooutperformcompetitorsisto offerlowerprices.Todeterminetheidealpricepoint,you mustfirstunderstandhowmuchyourcompetitors'goodsor servicescost.Evaluatewhichcompetitorsprovidethebest value.Thenyoumustdecidewhetherwhatyouofferadds morevaluetothetableand,asaresult,shouldbepriced higher
Thisstrategyoverrulesproductcostsandconsumer demand.Instead,youconcentrateonthecurrentmarketrate foryourgoodsorservices.Youthensetyourpricetobe withintherangeofpricesofferedbyyourcompetitors. Surveyingyourcompetitors'pricesmayonlytakeafew hoursandgenerallytakeslesstimethanothermethodsof reducingcompetition.
Loweringyourpricesisn'talwaysthebestpricingstrategy
Becausethemarketisdividedintothelower,middle,and upper-tieredcustomers,youmustdeterminewhichgroupis yourtargetaudience.
Theprocessofadaptingtonewcircumstancesormodifying existingpracticestoimproveoperationsandoutcomesis calledaabusinesschange.Itcanbecausedbyinternalor externalfactorssuchastechnologicaladvancements, markettrends,customerpreferences,andgovernment regulations.
Changeisaninevitablepartofrunningabusiness. Identifyingamodelthatcanbechangedandimplementing thechangescantakemonths,ifnotyears,butyoucanbegin thisjourneywithyourproductsandservices.
Rememberthatyourcompetitorsconstantlyinnovate,and newentrantsdisruptthemarket.Yourcompanyshould innovatefrequently,andinaway,thecompetitionfindsit challengingtoimitate.
Providingexcellentandmemorablecustomerserviceisa perfectwaytobuildcustomerloyaltyanddistinguish yourselffromthecompetition.
Thestaffshouldgreetcustomerswithpleasantsmilesand expressgratitudetothosewithwhomtheyinteract. Instillingteamworkinyouremployeesandhiringteam playersiscritical.Rewardteammembersbecause employeesrequireconstantmotivationtooutperform others.
Yourcustomerservicerepresentativesshouldalwaysbe courteousandrespectful.Theymustalwaysbeavailableto respondtocustomerinquiries.Theyshouldtakeaproblemsolvingapproachandsolicitcustomerfeedbackatalltimes. Customer-centricbusinessesarepoweredbydependable employeeswhoincreasecustomersatisfaction.
To conclude,
Inthebusinessworld,furtherbusinessdevelopmentand enhancingstrategiescanbeusedandimplementedwhile theybestsuitindividualbusinessesandreachtheirdesired targets.
However,anyapproachtobusinessdevelopmentmustbe carefullycraftedtoavoidlossescausedbyineffective attemptstoacquirenewclientsandbusinessopportunities.
Nomatterhowlofty,goodintentionshavelittlereal-world businessdevelopmentvalue.Implementingasimple strategicplanisfarmoreeffectivethandabblinginseveral complexonesinthehopesofseeingpositiveresults.
- Shreyasi Shelke
Imakeuphavebecomeasimportantastheirphysical appearance.Justasdressingstyleisessentialforboys, soismakeupandgettingsetinasuitablewayforwomen.
nthemillennialgeneration,wherecosmeticsand
Astheoldsayinggoes, “First impressions are lasting impressions!”
Thewaywepresentourselvessaysalotaboutour personalitiesandhasanimpactonourcharactersas individualsaswell.Whenthemakeuperabegan,the productswerepreparedwithplentyofchemicals,making themdifficulttouseforalongtime.Thus,introducing makeupproductswasintegrallyvital.
Withtheideaofmakingcleanproducts,MissyMacKintosh launchedherbrand,MisMacKCleanCosmetics.Asthe namegoes,MissyMacKintosh,theCEOandFounder, emphasizesrepresentingsustainable,clean,andethically sourcedproducts,accompaniedbyPetaVeganandPeta Cruelty-freeproducts.Itisarevolutionary,purebeauty brandthatcombinesprofessional-qualityapplicationswith environmentallyfriendlymanufacturing.
MacKintoshCleanCosmeticsbringsavarietyrangingfrom mascaratofoundation,fromblushestosettingpowder, variouspastelcolors,andmuchmore.Ithasarangeof Professional Makeup Artist Services like Bridal Makeup Applications, Headshot events withseveralteaching lessonslike Private one-on-one Make-up lessons, and Men’s Grooming sessions with Complimentary Pampering sessions forall.
Let’s dive into this colorful and clean story and learn more about it through the highlights of the interview below:
Kindlybriefourreadersaboutyourselfandyour professionaljourneysofar.
MynameisMissyMacKintosh.IamtheFounder/CEOof Canada’s Most Revolutionary Clean Beauty Brand –MisMacK Clean Cosmetics.Ihavebeenaprofessional MakeupArtistforover16years.IstudiedatBlanche McDonaldandMakeUpEverAcademyinParisfor airbrushingandworkedinmanagementforcompaniessuch asMake-upforEver,Nars,andShoppersBeautyBoutique.
MyworkhasbeenfeaturedinHuffingtonPost,DailyMail, Cosmopolitan,andmuchmore.In2016,Iwasintroducedto CleanBeauty.Ifellheadoverheelsinlovewiththe integrityofCleanbutcouldnotfindproductsthatheldupto mypreciseprofessionalstandards.
So,Itookmattersintomyownhandsandcreated MisMacKCleanCosmeticsfromthegroundupinmy small-townbasementinCanoe,BC,whileworking alongsidetwofemaleCanadianChemists.Igrewoutofmy basementandintotwostorefrontsduringaGlobal Pandemic.
Pleasetellusaboutyourcompany,itsmission,andits vision.Whatroledidyouplayinfurtheringits developmentandoutreach?
MisMacKCleanCosmeticsisCanada’s#1CleanBeauty Brand.LeadingtheCleanBeautyrevolutionwith innovative,award-winningproductsthatarenotsimply goodforcleanbutperformbetterthanmainstream.Weare MaderighthereinCanada,PetaCruelty-free,PetaVegan, andsmallbatched.FromCleanSkincaretomulti-tasking makeup,MisMacKhasahomeineverystageofyourselfcareroutine.
MisMacKgoesbeyondproductsandintoempowering services.Nowwithanonlinestoreandtwostorefronts (SalmonArmandVictoriaBC),weofferFreePampering Sessionsallday,everyday,oneononeprivatemakeup lessons,makeupapplications,hairstylingforevents, headshotevents,ZoomConsultations,ZoomLessonsand somuchmore.
MisMacKistheonlycleancosmeticlinethatoutperforms conventionalcosmetics.Throughacocktailofinnovative productsandempoweringeducation,MisMacKismaking makeupandskincareapproachabletoallhumansallaround theglobe.
Our Mission istoeducateandempowerhumans everywherethatmakeupdoesnotdefineyou;it’smerelya toolofempowerment.
Our Vision istohaveMisMacKstoresacrosstheGlobe.
MisMacKisme.IamMisMacK.Idevelopedeveryaspect ofthebrand,frombranding,packagedesign,and formulationswithmychemists,todevelopingourbrand conceptsstoresandempoweringservicesandtraining.
Whatwasyourinspirationtostepintotheindustrythat youarenowserving?
IhavebeenobsessedwithMake-upsinceIwasthreeyears old.Thefunnythingwasthattherewasnotastitchof makeupinmyhousegrowingupexceptforoneliptintthat mymomwore.Youwouldalwaysfindmeplayinginmy friend’smom’smakeupbag,playingpretendphotoshootsin mybackyard.
WhenIwas14yearsold,mymomjoinedMaryKay.I thoughtIhaddiedandgonetoheaven.Iwasherright-hand womanfor4yearsuntilIturned18andwasabletosignup myself.MymomtookmetoalltheConventionsin Toronto,andIremembersittingtherethinking,“Man,Ido notwanttojustworkforMaryKay;IwanttoBEMary Kay.Thefounder,thepersonbuildingthebrand,the
formulas,andempoweringothers.”Buthow?So,Iputit intothebackofmyheadasadreamthatwouldneveraspire toanything,butIknewIwantedtobeinthemakeup industry.
Fastforwardtoafewyearslater,andIwasinDallasata MaryKayretreat,whereImetsomeonefromVancouver ShetoldmeshewasgoingtoschooltobecomeaMakeup Artist(inserthairflip).Iwaslike,“ShutUp!Youcando that!”ThiswaswaybeforeYouTube/Facebook/social media.Ihadneverheardofthisasacareer AssoonasIgot home,IlookedupMakeupArtistrySchoolsinCanada, foundBlancheMcDonald,andthefollowingsummer,I graduatedwithHonors.
Pleasetellusabouttheproducts,services,andsolutions offeredbyyourcompany.Andhowdotheystandoutin theindustry?
MisMacKoffersafullycomplete,inclusivelinefrom award-winningSkin/Suncaretothe#1selling9ingredient Foundation,Lashes,Brushes,BiodegradableGlitter, Eye’s/Cheeks/Lip-wegotyoucovered.
WearesmallbutmightyandthemasterofMulti-use Products.Ouraward-winningproductsarelikenothingelse onthemarket.IdesignedEachonetohavemultipleuses, soweareeliminatingwastefulpackaging,andtheguilts yougetwhenyouopenupanoverfilledmakeupbag.
MisMacKperformsbetterthanmainstream.Meaningwe holduptoprofessionalperformancesbutisalsoextremely easytouseforthebeautynewbie.HighPigment Concentration,revolutionaryCleanTechnology,ToxicFree, CanadianMade,PetaCruelty-free,PetaVegan,wecheckall theboxes.
Makeupisnotapassivesale.Ittakesthepowerof educationtoutterlyunderstandhowtouseourproducts. Therefore,IcreatedourSignatureService–MisMacK’s FreePamperingSessionsatourBrandConceptStores.Itis anamazingwaytofeel,try,andunderstandhowtouseeach productandlearnsomenewtechniquesaswego.
Fromthere,weteachprivateone-on-onemakeuplessons, whichisthemostamazingwaytolearnhowtobringout yourmostbeautifulfeatureswithouttryingtocoverthem uporchangewhoyouare.Givingyouthetoolstoopen yourmakeupbag,knowingyouhavetheconfidenceand understandingofhowtouseeachproduct.
Wealsoofferprofessionalmakeupapplicationsandhair stylingforweddingsandeventsandMakeupArtistry TrainingProgram.EverythingMakeupunderoneroof.
Wemakeyoufeelgoodfromtheinsideandoutsidewith cleanproductsthatrespectyourbodyandempoweryouto usemakeuponyourterms.Andempoweryoutoembrace yourbeautifulself.AtMisMacK,youarewelcomeasyou are,andwecelebrateyou.
Accordingtoyou,whatsetsyourcompanyapartfrom othercompanieswithinyourindustry?
EveryaspectofMisMacKischangingthegame.Fromour Revolutionaryformulastoourempoweringeducational servicesatourBrandConceptStores.Thereisnoother Branddoingwhatwe’redoing.Wearerawandreal,brand consumerscantrulytrust.
Makeupisaveryvulnerablethingtotalkabout,especially whenyouareano-makeupwearerbutwanttolearnhowto bringoutyourbeautifulnaturalfeatures.Weseektoeducate andempowerhumanseverywheretoignitetheircreativity, havefunwithmakeup/self-care,andbeunapologetically themselvesbyprovidingasafe,inclusive,educational,nonjudgmentalatmospherealongwithsafeproductsthatare goodforyouandtheenvironment.
Howdoyouthinkadvancedtechnologywillenhancethe operationsofyourindustryinthenearfuture?Andhow isyourcompanypreparingforthatchange?
There’stechnologynowthatyoucanvirtuallytryon lipstickfromyourphone.However,Ibelieveyoucannever replacein-personhumanconnectionorthefeelofa product,forthatmatter Thatconnectionbuildsthetrustof abrand.
Lookatmovies;forinstance,CGI(Computer-generated imaging)cameinandreplacedSFX(Specialeffects makeup)artistforabit.Nowseeingshowsgoingbackto traditionalSFXartistry,youcanfeelthemagicbehindit.It bringsoutthecharacterfarbetterthanacomputergeneratedimage.
There’smagicinreallife,humanconnection.Itbuilds confidenceandtrustinmanyways.Ilovethattechnology thusfarhasopenedtheworldtousbybeingabletooffer virtualhumanconnectionthroughouronlineZoomLessons andZoomConsultations.Ilookforwardtomodern technologytocomethatbuildsfurtherconnections.
Tellourreadersaboutthemajorchallengesinyour career.Andhowtheyaidedyouindevelopingyour leadershipskills.
IamfromasmalltownwhereIneverthoughtIwouldbe abletodomakeupfull-time,letalonebuildamakeupbrand
outofmybasement.Ihavenevergonetoschoolfor businessorentrepreneurship.Ihadtofigureeveryaspect out,frompackagesourcingtodesigntoformulating,then launching,shipping,selling,andgrowing.
Itforcedmetofigureitoutandnevergiveup.Whenyou aredoingsomethingyouhaveneverdonebefore,everystep isachallenge.Eachmicroandmajorstephasdeveloped mysolutionskillswhichIcannowleadmyteam.
Asanexperiencedleader,whatadvicewouldyouliketo givetoaspiringentrepreneursandenthusiastswhowish toventureintotheindustrythatyouarein?
Beingafull-timemakeupartistisahardjourney,letalone buildingabrandfromthegroundup.Donotjustquityour dayjob.Sidehustleandslowlycutbackyourfull-timejob untilyoucangofull-time.
Ittookme6yearstogettothatplace,plusanother5years togettowhereMisMacKiscurrently.Romewasnotbuilt inaday.Ittakesdrive,determination,andfailure.Youmust failintoyourflowasanentrepreneur.Ifyouarenotfailing, youarenotgrowing.
Wheredoyouseeyourselfinthefuture?Also,howdo youenvisionscalingyourcompany’soperationsand outreachinthecomingyears?
IplantofranchiseourMisMacKstoresandhavethem acrossCanada.ThenworkoutwayintotheUSandEurope. Ilovethatthiswillbegiventheopportunitytoother entrepreneurstheopportunitytobuildsomethingthatthey loveandareenthusiasticaboutmakingotherpeoplefeel amazingfromtheinsideout.
Giveusafewtestimonialsfromyourstudentsorparents andawardsorrecognitionthataccuratelyhighlight yourcompany’spositioninthemarket.
“ItooktheLevel1MakeupArtistrycourseatMisMackand havefalleninlovewiththeamazingproducts!Iamso happythatIhavehadtheopportunitytoconnectwithMissy
MacIntosh!Notonlydidsheofferafunandvalue-packed program,butshehasalsocontinuedtobeasupportforme asIretailtheproducts.Ihavealsohadreferralsforwedding hairandmakeupclientsfortheupcomingseasonfromher. MyconnectionwithMissyhasbeenempoweringforme. Asanotherwomaninthisextremelycompetitiveindustry,I findhertobesuperwelcomingandinclusive!
WhatsetsMissyapartfromothersishermissionto empowerothers.IwitnessedthisfirsthandwhenMissywas aguestpresenteratayouth-organizedonlineseminar Missysharedherstory.Youthparticipantswereabsorbedin hermessage.Theyaskedmanyquestionsandleftwiththe feeling,“Icandothis.”
“Ihonestlydonotknowhowtoputintowordshowmuch MisMacKhashelpedme.I’m36yearsoldandhavedealt withchronicacnemywholelife.Ihavealwaysbeen ashamedtogooutinpublicwithoutathicklayerof foundationcoveringmyblemishesandscarsleftoverfrom highschool.Ihavetriedeverything;Iamsuremanyhad heardthisbefore,“Triedeverything.”FromAccutaneand otherprescriptionsgrowingup,tothemostrecommended dermatologistproducts,toseeingspecialists.Icurrentlylive inNewYork,Brooklyn...myparentsliveintheInteriorof BC...ThispastMarch,IwalkedintoMisMacKinSalmon ArmandchattedwithMissy.Ihadmydoubts,thinking, “HowcouldMisMacKbeanydifferent.”Iwentonalimb andpurchasedthecleanserandfacialoil.Iusedthe cleansereveryday,twiceaday-inthemorningandat nighttoremovemymakeup.Weekswentby,andIstarted tonoticethatIwasusinglessandlessfoundationtocover myscars.Bymid-May,Ivisitedmyparentsagain...showed upforthefirsttime,notwearinganymakeupatall.I bookedaPamperingsessionwithMissy,anditwas phenomenal.Notonlyshowingmehowtocontinuetotreat myskinbutteachingmehowtousemakeup.Iwasintears, amintearsthinkingaboutit...thisistrulythefirsttimein mylifethatIhavefoundalinethathashelpedgivemethe confidenceandself-esteemtoshowmyrealfaceinpublic. ThatiswhatMisMacKhasgivenme,andIwillforeverbe grateful.”
Leadershipbuildsonthefoundationofsolidexperienceinthe
actualarena.Itcomeswithavisiontoshareanddevelopa concept,soeveryonealignswiththesamebusinessgoal.
Transformationalleadersinspirepositivechangeintheworkplace environmentandprovidetheirteamswiththetoolsneededfortheir respectivefirms’successandfurtherenrichmenttowardglobalchange. Theseleadersemphasizethegroupsandcompaniestheirbesttocreatea vision,shareiteffectivelywiththeirteam,andworktowardsthesame goal.
Theseleadershavebeenfacilitatingandencouragingthedevelopmentof newideaswhileensuringabalancebetweenshort-termvisionwith long-termgoals.Theyprovidetobuildtrustamongthemembersofan organizationwhileencouragingintegrityandempathyforotherswith highemotionalintelligence.
Let’s look over a few transformational leaders and learn more about them:
ReedHastings:Netflix
Netflixwasfoundedin1997byoneofthefoundersand CEO.Itisasubscriptionforavideo-basedstreaming platform.Itoffersoriginalcontentwithmainstreammovies, TVshows,anddocumentarytitles.
Backwhenitwaslaunched,itwasaDVDrental.Itwas latersurpassedtostandinthenameofblockbustersasone ofthefavoritemovielovers.
Hastingscamefromasoftwarebackground,withagrander visionwithunfetteredentertainmentexperiencetostandin hisway.Hefurtherintroducedstreaming,andtheplan workedoutforthebetter AswealreadyseethatNetflixhas around200millionsubscribersworldwide.Ithasbagged thepositionofthemostsignificantonlinestreamingvideo contentprovider.
SatyaNadella:Microsoft
In2014,SatyatookoverMicrosoftasanewCEO.He broughtaboutoneofthemostsignificanttransformational changesthecompanyhaseverseenwiththemajorshiftin cloudnetworkingservices.
Thecompany’scentralfocuswastomovefromits traditionalsoftwareproductsandbuildafluidcloudsystem forbothprofessionalandenterprisereasonsforthe customers.
Perceptionofthepublichascompletelychangedas Microsoftmadetheneededchangethatwaswayaheadof theoldschool,streamingtowardaforward-thinkingone withcloudsolutionsthatthroughthecloudandreadyfor businesstodayandtomorrowwiththeirlifestyletoo.
SteveJobs:Apple
SteveJobstookhisseatinreformingAppleand transformedthecompanyfromacomputerbusinessto music,phonedevices,andmuchmore.Timcamewitha visiontowardextendingandmaintaininghiskeenfocuson innovationwhileimprovingfeaturesofthecurrentdevice line.
Thecompanyhasshifteditsservicesandbrandloyalty throughinnovativehardwareandsoftware.Brandloyalty hasallowedthecompanytointroducehardwareand softwareandacontentsubscriptiontoahugefanbaseand organizations.
SundarPichal:Google
SundarPichai,thecurrentCEOofGoogleandAlphabet,is asuccessfulinnovatorwhofocusesondevelopingnew productsandservicesatGoogle.Heledthedevelopmentof GoogleToolbarandGoogleChrome.
Sundar’sinterviewatGooglecoincidentlycoincidedwith thelaunchofGoogleGmail.Pichaijoinedasvicepresident ofproductmanagementandtaskedvariouselementsof Google.Itgrewtobecometheworld’smostpopular internetbrowser.HeoversawalltheproductsofGoogle, includingSearch,Maps,Android,Chrome,Play,Gmail, andGoogleWorkspace.
JeffBezos:Amazon
JeffBezos,CEOofAmazon.Previouslyknownasa companywithlittle-knownonlinebooksellingcompany 1994withJeff.Theplaninitiallywastosellbooksonline andlaterbreakthechain.However,Amazon’sstock boostedbyaround5000percentbetween1994to1997,and laterittookatransformationalformatincreatingan eReadermarketbyintroducingKindles.
Bezosthoughtofchangingtheway,andhereweare, readingbooksonlineandturningtowardsdigitalcontent.It currentlyincludesvariousgenresofbookstoreadfroma deviceconsumption,withtheformatofbooktransforming booksalesbutlaterintroducingmulti-productsalesthat resultedingivingAmazonavalueof$1.14asdatesofApril 2020.
To conclude,
Transformationalleadersmaynotbetherightchoicein everysituation.Still,totakeadvantageofthisleadership styleistheabilitytounravelthefulldevelopmentpotential ofthebusiness.
Themainfocusmustbeonimprovingleadershipskills, empoweringemployees,anddeterminingtherightdirection forbusinesses.
- Shreyasi Shelke
Thejourneyofanentrepreneurismorethansimply
attaininganexpensivebusinesseducation.Atthe sametime,therealityforseveralbusinessowners andentrepreneurscouldbestressfulandrisky Yet,not manybusinessownersaresetforajob.
Addressingtheuncertaintyandbarriersthatbusiness ownersmayface,PaulArnold,asaBusinessStrategy Coach,WealthConsultant,andOwnerofBusiness SuccessStrategyCoaching,isoneofthosewhosupport thewanna-beentrepreneurstoplanandimproveintoa successfulbusiness,emphasizingonwhat’smoreimportant.
Heisconcernedaboutnotonlythefinancialorstrategic dimensionofbusinessgrowthbutalsocoversthreepillars, i.e.,Finances,BusinessStrategy,andMindset.Byenabling themtoworksmarterratherthanharder,entrepreneurscan alignthemselvestoimprovetheirbusinessrevenue.
Inaddition,hehaswrittenabookcalled“BusinessSuccess StrategyPrinciples,”whichoutlinesaround20principles thatbusinessownerscanusetomaketheirbusinessesmore efficient.
Let us dive deep into Paul’s inspiring journey:
Paulhasestablishedaroundsevenbusinessesoverthepast 14years,withhismostrecentbusinessgeneratinghima six-figureincomewithinoneyear.In2018,hehad purchasedabusinessclub,whichwasalocalbusiness networkinggroup,wherehesoughtanopportunitytowork withsuccessfulentrepreneursinthelocalcommunity.
Additionally,hehasinterviewedestablishedmillionaire entrepreneurs,includingBruceLinton,W.BrettWilson,JT Foxx,andSteveCody Throughtheseinterviewsandhis experienceinbusiness,hewasinspiredtowritehisfirst book,titled“ ,”which Business Strategy Success Principles
wasreleasedinternationallyinJuly2022throughMorgan JamesPublishing.
PaulalsoacquiredhiscertificationinBusinessAnalysisand iscurrentlycompletinganMBAinManagementConsulting throughYorkSt.JohnUniversity
Paulhelpsbusinessownersfromsoup-to-nuts,fromA-Z; fromstartingtheirbusinesses,improvingtheirmindset,to creatingwealthfortheirfuture.Hisvisionistohelp entrepreneursbecometheirbestversionsandignitetheir livesby owning their truth andformulatingasuccessful strategysotheycanrunand live their business dream
Tomeettheobjective,heplaysseveralrolesinprogressing hisbusiness.Forinstance,heguidesbusinessownersto seekauthorityinthemarketbypositioningthemselvesas publishedauthors,furtherhavinganopportunitytobe publishedwithassistanceofaNewYorkpublisher
Furthermore,businessesareencouragedtocreatefinancial freedomforthefuturethroughhiscertifiedexpertisein financialplanningandinvesting.
Paulnotes,“I will show you how to create a mastermind business club in your own community, celebrate yourself with like-minded, positive individuals, be accountable, and stay inspired. Finally, as is a certified financial planner and registered investor, I will help you create financial freedom for your future.”
Pauladdressesbusinessentrepreneursandmeetsthem wheretheyarebytappingonhisowncarvedsolutions.He makessuretoservetheirneedsthroughprogramsand coachingsessionsthatlastanywherebetweentwoorthree months.
Aspiring entrepreneurs must seek a coach who is already in business, rather than doing it alone. It will allow you to learn from it, rather than making mistakes and taking longer to get to their goal.
Theseinvolve:
Ÿ ExecutiveBusinessCoaching:3-monthprogram
Ÿ IgniteYourLifeCoaching:3-monthprogram
Ÿ WriteYourBook:Bookwritingworkshopand2-month groupcoaching
Ÿ HowtostartyourMastermindBusinessClubguide
Ÿ Soup-to-nutsBusinessSuccess:Branding&Marketing
Ÿ ExecutiveBusinessStrategySuccessPlanning
Ÿ FinancialConsultingandHedgeFundinvesting
Paul’sstrategicblendofmindsetshiftandcreatinga successfulbusinessstrategyiswhatsetshimapartfrom otherbusinessstrategyconsultantsandwealthcoaches withintheindustry
Besidesbeingacrediblebusinessstrategyconsultant,i.e., aCertifiedBusinessAnalystandanMBAManagement Consultant,hewalksthroughthechangemanagement processesfacedbyentrepreneurs,helpingthemunderstand riskandimplementasoundexecutionstrategy.Those businesseswhoareintheirstart-upphasearealso supportedthroughthestepsofcreatingalogo,brand, marketing,teambuildingandscalingtheirbusiness.
Paulfurtheraddressestheirgrowthtowardsfinancial freedomthroughhis14yearsofexpertiseasawealth consultant,encouragingthemtogrowandpreservetheir wealth.
Paul’sdesiretoofferbuddingentrepreneurswitharoad mapandblueprintfordevelopingasuccessfulbusiness inspiredhimtoauthorthebook,“Business Strategy Success Principles.”
Hewantedtohelpestablishedbusinessowners,whofelt stuckintheirbusinesswithsomenewideastoimplementin ordertogrow.Sharinghisinsightaboutthebook,heputs, “I share some of the mistakes I made in my own businesses as well as some of the unique strategies of successful millionaire entrepreneurs.”
Paulutilizesthelatesttechnologiesforbuildingand promotinghisbusiness,includingleadgenerationandsales funnels.Hehasresearchedandconsultedwithaglobal bankonhowtoimprovetechnologyandorganizational culturetobebetterpositionedforthefuture.
Hemarks,“I am very well versed in social media marketing with over 10,000 followers. I run multiple Facebook groups to help entrepreneurs with mindset and deeper insights into your soul’s journey. I have researched and consulted with a global bank on how to improve technology and organizational culture to be better positioned for the future.”
Moreover,the2020pandemicinspiredhimtostartan annualeventcalledtheAdaptandOvercomeInnovation andStrategySummit.Theeventbringsbusinessownersand entrepreneurstogethertoshareideas.Initsprogressioninto itsthirdyear,attendeesdiscussvarioustopics,including healthandwellness,salesandmarketing,brandingand socialmedia,theeconomy,andinvesting.
Paulfacedseveralchallengesinhiscareerthatallowedhim tounderstandwhatthemarketneededratherthanviewing theworldthroughrose-coloredglasses.Withthe progressionoftime,herealizedthatitisworthinvesting timeinmarketresearchandquestioningthosealreadyinthe industrytoensureabusinesscangrowsuccessfully Further,hementions,“Create a product or service that people will buy.”
Havingdevelopedbusinessleadershipskills,helearnedthe importanceofunderstandingrisk.Hebelievedthatitwas easytochangedirectiononawhim.However,inbusiness, whenabusinessleaderhasspentyearsbuildingabrandthat yourcustomersarehappywith,itcanberiskytomake largechangestothebrand.Hence,hesuggeststhat,by understandingandevaluatingrisk,itiseasiertounderstand andmeasuretheconsequencesversustheopportunitiesof change.
Paulhasworkedwithbusinesscoacheswhohaveassisted himingainingclarityandfocusinordertomovehis businessforward.“It is worth investing the money if it helps someone achieve their goals sooner and grow their business faster,”-addedPaul.Hehimselfhaspaidupto $1,500for15minutesofcoachingfromsomeofthemost successfulentrepreneursintheindustry.
Walkingthepathofanexperiencedleader,Pauladvises, “Aspiring entrepreneurs must seek a coach who is already in the business, rather than doing it alone. It will allow you to learn from it, rather than making mistakes and taking longer to get to their goal.”
Paulenvisionsthathisnextplanistowriteabook.After writingthebook-“Business Strategy Success Principles,” hefeelslikeheishitbythebookwritingfever!He demonstrateshisinterestinwritingbooksonareasclosely relatedto-‘How to invest money, grow, and protect your financial wealth.’Orafictionaloneinspiredbyfaithand spirituality,whichheisquitefascinatedby.
Whileheisonhisventuretoscalethebusiness,Paul commentsthat“I place a keen importance on bringing together a set of team members that would complement your skills and are generalists while the business grows.”
Additionally,hefurtherreliesonvirtualassistantstohelp manageadministrationandkeepcostsmanageable.
“I think many of us who start businesses just do it and figure it out. I can say from experience I wish I had this book before I started my consulting firm. The book is full of tools and tips and worksheets. It’s very application friendly. I found the top 5 reasons businesses fail to be great objective criteria for me to consider even once a business is started. I will be sharing this book with friends and clients. It’s a well worthwhile read.”
-Rob
“This book is perfect for business owners, entrepreneurs, and founders! Paul captures the essence of what it takes to find success in business, and his book is a great read that is truly inspiring.”
-Anonymous
“I sincerely wish I had this book when I started my renovating business years ago.”
-Francis
“If you own a business or are thinking of starting one, you definitely need to check out this book!”
-Shannon
