






“ “
- Will Rogers
Fromthemomentwestepoutofourhomestothe
placeswherewework,shop,andsocialize,real estatesurroundsus.Itsubiquityismatchedonlyby itssignificance,oftenrepresentingthelargestorsecondlargestassetonthebooksofbusinessesworldwide.Yet, despiteitsomnipresence,realestatemanagementremainsa complexandmultifacetedchallenge,affectingstakeholders rangingfromcustomersandemployeestoinvestorsand regulators.
Asleadersintherealestateindustry,whetherservingonthe boardorinexecutivepositions,it'scrucialtoacknowledge thesignificantrolethatrealestateplaysinshapingthe successandsustainabilityofourorganizations.Realestate investmentsaretypicallylong-term,necessitatinga forward-thinkingmindsetandalong-termvision.However, thisvisionmustbebalancedwithadaptabilityandagilityto effectivelyrespondtotransformingmarketdynamicsand emergingtrends.Embracinginnovation,adoptingnew technologies,andstayinginformedaboutchanging consumerpreferencesareessentialforstayingcompetitive intheindustry
Realestateleadershipdemandsanuancedunderstandingof thecomplexitiesandnuancesinherentinmanagingthis ubiquitousandindispensableasset.Byadheringto fundamentalmaximssuchasprioritizinglocation, conductingduediligence,cultivatingsustainability,and embracingstakeholderengagement,leaderscannavigate thechallengesandopportunitiesoftherealestatesector effectively.Highlightingsuchrealestateleaders,TheCIO Worldbringsforth ‘Middle East's 10 Most Impactful Leaders in Real Estate’ who,withtheirstrategicvision, prudentdecision-making,andcommitmenttoexcellence, arechartingacoursetowardssuccessandresilienceinan ever-growingworld.
Haveagreatreadahead!
08
Fahad Almesr
Architecting Tomorrow's Infrastructure Landscape
18 30 24 26 34
Adriana Usvat A Prodigy for Crafting Unforgettable Experiences
Ahmed Ehab Enhancing the Accessibility of Luxury Living
Dr. J. Ajit Thomas Decode, Reect, Evolve: Lessons in Technology and Life Bitcoin and Real Estate! The Perfect Investment Partnership?
The Unseen Crisis! How Unemployment is Fueling a Real Estate Time Bomb
Editor-in-Chief
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Visualizer
Art & Design Head
Art & Design Assitant
Business Development Manager
Business Development Executives
Technical Head
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Digital Marketing Manager
Research Analyst
Circulation Manager
Chidiebere Moses
Carter
Phoebe Jacob
Aisha, Olivia
David Walker
Mia Rodricks
Helena
Eric
Richard
Adriana Usvat
Partner & Director
Ahmed Ehab
CEO
Ayman Mansour
CEO
Fahad Almesfir
CEO
Gautam Sashi al
CEO Mohammad Albuty
CEO
Mostafa Kady
CEO
Sameh Muhtadi
CEO
Shahram Shamsaee
CEO
Sherif Gabr
CEO
Company Name
Bali Villas R Us www.balivillasrus.com
MADAAR
www.madaar.com
El Mansour Development www.elmansour.com.eg
Saudi Real Estate Infrastructure Company, BINYAH www.binyah.com.sa
KAFD | ﺪﻓﺎ www.kafd.sa
Na onal Housing Company (NHC) www.nhc.sa
Emaar Misr www.emaarmisr.com
RAK Proper es www.rakproper es.ae
Merex Investment Group www.merexinvestment. com
Kuwadico www.kuwadico.com
Adriana, a first-genera on entrepreneur, leverages 18+ years of global experience to boost FMCG, Fashion, and Lifestyle brands' market share through Integrated Marke ng Solu ons.
Ahmed Ehab, with diverse experience in planning, cost control, and project management. From Planning Engineer to CEO at Madaar, excelling in roles at various companies with exper se in construc on and development.
Ayman, CEO at El Mansour Development, with over 20 years in real estate, leads innova ve projects across Cairo Governorate. Renowned for quality, flexibility, and customer sa sfac on, shaping Cairo's skyline.
With a robust skill set that includes Telecommunica ons, IT Service Management, ITIL, Cloud Compu ng, Data Center and more, Fahad Almesfir contributes valuable insights to the industry.
Gautam Sashi al, CEO of KAFD DMC since 2021, boasts a diverse career spanning private and public sectors. With exper se in oil and gas, real estate, free zones, trade facilita on, and healthcare.
The Chief Execu ve Officer of Na onal Housing Company is Muhammad Albuty. He held the posi on of Director of Informa on Technology at the Saudi Arabian Army's Royal Embassy.
Mostafa Kady, CEO of Emaar Misr, a leading property developer in Egypt, has transformed lifestyles since 1997 by developing pres gious communi es in premium des na ons.
With a strong background in business and finance, Sameh Al Muhtadi has been instrumental in driving the company's growth and success.
Shahram, with vast exper se in mixed-use greenfield development and redevelopment, excels in investment management, retail design, leasing, and opera onal func ons.
Sherif, CEO of Kuwadico Developments, is a prominent figure in the regional real estate market, known for providing innova on, quality, and customer sa sfac on in luxury housing, hotels, and commercial projects.
Fahad Almesfir CEO Saudi Real Estate Infrastructure Company (BINYAH)
I have always been fascinated by the immense potential of infrastructure to shape communities, drive economic growth, and improve the quality of life for citizens. The opportunity to play an instrumental role in the design, construction, and execution of infrastructure projects that have a lasting impact drives my passion for this sector.
Pioneering Modern Engineering for Progress, Development, and Sustainable Futures!
Gonearethedayswhenengineeringwasconfinedto
themereconstructionofphysicalstructures.Inthe 21stcentury,theblueprintofprogressextends beyondbricksandmortar Today'sengineersarecrafting solutionsthatnotonlymeetcurrentneedsbutalso anticipatethechallengesoftomorrow.Fromsmartcitiesto sustainableenergysystems,thevisionariesinmodern engineeringarearchitectsofchange,layingthefoundation foramoreresilientandinterconnectedworld.
Fahadisatthehelmofacontractingpowerhouse specializinginmodernengineeringforinfrastructure projects.AstheCEOoftheSaudiRealEstate InfrastructureCompany,BINYAH.Hispassionfor pushingtheboundariesofwhatispossibleincontemporary engineeringisevidentinthecompany'score focus—deliveringcutting-edgeinfrastructureprojectsthat catalyzeprogressanddevelopment.
Fahad'sfascinationwiththepotentialofinfrastructureto shapecommunities,driveeconomicgrowth,andenhance thequalityoflifeforcitizenshasbeenalifelong motivation.AtBINYAH,heseestheopportunitytoplaya pivotalroleindesigning,constructing,andexecuting projectsthatleavealastingimpactonSaudiArabia's evolvinglandscape.
AlignedwithSaudiArabia'sambitiousVision2030,Fahad andtheBINYAHteamarededicatedtocontributingtothe nation'seconomicdiversification,infrastructure enhancement,andsustainabledevelopment.Byleveraging modernengineeringexpertiseandinnovativeconstruction methodologies,BINYAHisactivelyplayingarolein realizingthegoalssetforthbyVision2030.
BINYAH'sspecializationinmodernengineeringenablesthe companytoembracethelatesttechnologies,materials,and techniquesinitsprojects.Fahad'scommitmenttostayingat theforefrontofindustryadvancementsandpushingthe boundariesofinfrastructuredevelopmentreflectshisbelief thatinnovationandsustainabilityarekeytomeetingthe needsoftodayandanticipatingthechallengesoftomorrow.
FahadAlmesfirdrawsinspirationfromthetransformative powerofinfrastructure.HisdedicationtoleadingBINYAH indeliveringexceptionalprojectsstemsfromadesireto positivelyimpactcommunities,fostereconomicgrowth, andcontributetoshapingabetterfutureforSaudiArabia.
Let us delve into his journey:
IndiscussingBINYAH,FahadhighlightedthattheSaudi company,establishedinearly2017,isheadquarteredin Riyadh,thecapitaloftheKingdomofSaudiArabia.This jointventureisacollaborationbetweentwoprominent entities:theSaudiRealEstateCompanyandthe MohammedAl-AliAl-SwailemCompanyforTradingand Construction(MASCO).
TheSaudiRealEstateCompany,akeyplayerlistedonthe SaudiStockExchangeandprimarilyownedbythePublic InvestmentFundofSaudiArabia(PIF),holdsa60%share inBINYAH.Thissignificantstakebringsconsiderable expertiseindevelopmentandrealestateinvestmenttothe partnership.
Conversely,MASCO,arenownedconstructioncompany specializingininfrastructureprojects,possessesa40% shareofBINYAH.Drawingonitsextensiveexperiencein constructingrobustinfrastructure,MASCOcontributes valuableknowledgeandcapabilitiestothejointventure.
Thecollaborationbetweentheseinfluentialentitiessignifies astrategicallianceaimedatleveragingtheirrespective strengthsandresources.BINYAH'sestablishment underscoresacommitmenttoadvancingSaudiArabia'sreal estateandinfrastructuresectors.
Sinceitsinception,BINYAHhasbeendedicatedtodriving innovationandexcellenceinrealestateinfrastructure.The companyaimstoplayapivotalroleinshapingthefutureof SaudiArabia'sbuiltenvironmentthroughtransformative andsustainableprojects.
BycombiningtheexpertiseoftheSaudiRealEstate CompanyandMASCO,BINYAHiswell-positionedto deliverhigh-qualityinfrastructuredevelopmentsmeeting theevolvingneedsoftheKingdom.Througha collaborativeapproach,cutting-edgetechnologies,anda focusonsustainability,BINYAHstrivestocontributetothe growthanddevelopmentofSaudiArabia'srealestateand infrastructuresectors.
TheestablishmentofBINYAHrepresentsasignificant milestoneintheSaudiArabianbusinesslandscape,bringing togethertwoleadingcompanieswithasharedvisionof advancingthenation'sinfrastructureandrealestate development.Withitsstrongfoundationandcommitment toexcellence,BINYAHispoisedtomakealastingimpact ontheKingdom'sbuiltenvironment,contributingtoits overalleconomicgrowthandprosperity.
Fahadarticulatestheorganization'scommitmentto deliveringworld-classinfrastructureprojectsthrough innovationandcost-effective,high-qualityservices.The coremissionisalignedwithstakeholders'visionto establishBINYAHasatopcontractor'sbrandand contributetothecountry'sVision2030.
Under his leadership, the company adheres to core values:
• Commitment:BINYAHisdedicatedtoachieving excellenceinallendeavors,surpassingstakeholder expectationsthroughexceptionalsolutionsand services.
• Quality:Astrongemphasisonqualitypermeatesall operations,ensuringinfrastructureprojectsmeetor exceedindustrybestpractices.
• Health&Safety:Prioritizingthewell-beingof employees,partners,andcommunities,BINYAH implementsrobustsafetymeasuresandfostersa cultureofsafety
• Sustainability:Acknowledgingtheimportanceof sustainabledevelopment,BINYAHintegratesecofriendlypracticesintoprojectstominimizethe ecologicalfootprintandcontributetocommunitywellbeing.
• Teamwork:Collaborationandteamworkare fundamentaltosuccess,fosteringacultureofopen communication,mutualrespect,andcooperationto leveragediverseskillsandexpertise.
ThesecorevaluesguideFahad'sleadershipinshaping strategicdecisions,influencingactions,andensuring alignmentwiththemissionandvision.Hestrivestoleadby example,promotingacultureofintegrity,continuous improvement,andarelentlesspursuitofexcellence.
Indetailinghisinvolvementintransformativeprojects, FahadunderscoresthepivotalroleBINYAHplaysin shapingSaudiArabia'sinfrastructure.Positionedatthe forefrontoftheindustry,BINYAHstandsasadrivingforce behindtherealizationofVision2030,activelycontributing tothenation'sevolutionintoadynamicanddiversified economicpowerhouse.
Firstandforemost,BINYAH'smissionharmonizes seamlesslywithVision2030,emphasizingthedeliveryof world-classinfrastructurethroughinnovative,cost-
effective,andhigh-qualityservices.Thecompany's deploymentofcutting-edgesolutionsandadvanced technologiesunderscoresitscommitmenttocrafting infrastructurethatnotonlymeetsbutexceedsthedemands ofamodernandburgeoningeconomy.
Moreover,BINYAH'sunrelentingdedicationtoqualityisa game-changer.Byadheringtothehigheststandards,the companynotonlyelevatesthequalityoflifeforSaudi citizensbutalsoattractssubstantialdomesticand internationalinvestments.This,inturn,actsasacatalystfor economicgrowth,enhancingthenation'scompetitiveedge ontheglobalstage.
ThethirdpillarofBINYAH'simpactliesinitsprioritization ofhealthandsafety Throughstringentsafetymeasuresand acultureembeddedinwell-being,BINYAHsetsan exemplarystandardfortheindustry,contributing significantlytotheenhancementofsafetyprotocolsinthe infrastructuredevelopmentsector
Furthermore,BINYAH'sforward-lookingemphasison sustainabilityalignsseamlesslywiththeprevailingglobal trendtowardsenvironmentallyconsciousandsocially responsibleinfrastructuredevelopment.Byseamlessly
integratingsustainablepracticesintoitsprojects,BINYAH notonlychampionsenvironmentalpreservationbutalso minimizesresourceconsumption,fosteringlong-term sustainability.
Lastly,BINYAH'scollaborativeapproachtoteamwork servesasalinchpin,fosteringsynergiesamongvarious stakeholders,includinggovernmentbodies,privatesector partners,andlocalcommunities.Thisconcertedeffort allowsBINYAHtoharnessthecollectiveexpertiseand resourcesofdiversestakeholders,ensuringthedeliveryof infrastructureprojectsthatcatercomprehensivelytothe evolvingneedsofSaudiArabia'sburgeoningpopulation andeconomy
Underhisleadership,thecompanyhassuccessfully executedseveraliconicandsophisticatedprojects, showcasingacommitmenttoexcellenceandinnovation. Notableexamplesinclude:
DiriyahGateCompanyLimited(DGCL):
• WadiSafarGolfCourseEarlyWorks
• WadiHanifahSpineInfrastructureWorks
• NorthernCulturalDistrictUndergroundSmartParking
• DiriyahGate(DGII)EnablingWorks
• WadiHanifahSportsBoulevardSouthandP2Section Works
MiskCityCompany:
• VehicleAccessTunnel,Bridge,AssociatedUtilities, andEarthworks
• Phase1Site-WideInfrastructure
• BoulevardRoadWorks
• EarlyWorksofWadiC,Studio,Gallery,Forum Offices,AlMishrak,ArtsInstitute,Mobility
RedSeaGlobal:
• R12CoastalandInlandRoadswithWadiProtection
• AmaalaTripleBayEarlyWorks
• RegionalInfrastructureTripleBayNorthInterchange HighwaysandCivilPackage
QiddiyaInvestmentCompany(QIC):
• ResortCoreBulkUtilitiesPkg4
• ResortCoreDistrictPrimaryandSecondaryRoads, Bridges,andUtilitiesNetworksPackage03and Package07
NewMurabaaDevelopmentCompany(NMDC):
• Hoardingandfencingwork
• BrandedHoarding
• DesignandConstructionofSitewideOffices
I am inspired by the transformative power of infrastructure and the opportunity to contribute to the growth and development of Saudi Arabia. Our focus on modern engineering, commitment to innovation, and alignment with Vision 2030's objectives drive my motivation to create infrastructure works that propel the nation forward.
Inadditiontothis,BINYAHisdedicatedandcommittedto buildingstrongerrelationshipswithitsclientsandactively andcontinuouslyparticipatinginbiddingfornewprojects andopportunities.Itstrivestofosterlong-termpartnerships basedontrust,professionalism,andthesuccessfuldelivery ofprojects.
Furthermore,BINYAHhasworkedwithothernotable clientsandsuccessfullydeliveredprojectsforthem.These clientsinclude:
• SaudiEntertainmentVentures(SEVEN):BINYAHhas collaboratedwithSEVENonvariousprojects, contributingtothedevelopmentofentertainmentand leisuredestinationsinSaudiArabia.
• AlWidyanRealEstateCompany:BINYAHhas workedcloselywithAlWidyanRealEstateCompany, deliveringprojectsthatcontributetothedevelopment oftheAlWidyancommunity
Lastly,BINYAHisactivelypursuingnewrelationshipswith clientswhoseprojectsalignwiththemissionofVision 2030.Theyseekopportunitiestocontributetothe transformationanddiversificationoftheSaudiArabian economy,supportingthegoalsandaspirationsoutlinedin Vision2030.
Throughitscommitmenttoexcellence,innovation,and fosteringstrongclientrelationships,BINYAHremainsat theforefrontoftheconstructionindustry,deliveringiconic
andsophisticatedprojectsthatshapethefutureofSaudi Arabia.
Indiscussingthecompany'sapproach,Fahadhighlights howBINYAHemploysarangeofstrategiestotailor deliverablestotheindividualizedneedsofclientsinthe constructionandinfrastructureworkssectors.Thestrategies encompassafocusonunderstandingclientrequirements, effectivecommunication,customization,andcontinuous feedbackloops.Thekeystrategiesinclude:
• NeedsAssessment:BINYAHconductsathorough needsassessmentbyengagingwithclientsto comprehendtheirspecificrequirements,goals,and expectationsforconstructionandinfrastructure projects.Thisinvolvesmeetings,interviews,sitevisits, andanalyzingexistingprojectdocumentation.This deepunderstandingallowsBINYAHtodevelop tailoredsolutionsalignedwitheachclient'sproject objectives.
• EffectiveCommunication:BINYAHemphasizesclear andopencommunicationwithclientsthroughoutthe projectlifecycle.Thisinvolvesactivelylisteningto clientconcerns,clarifyingexpectations,andproviding regularupdatesonprojectprogress.Effective communicationensuresalignmentwithclientneeds, enablingBINYAHtomakenecessaryadjustmentsor providetimelyupdates.
• Customization:Recognizingtheuniquerequirements andconstraintsofeachproject,BINYAHemploysa customizationapproachtodevelopdeliverablesthat addressspecificclientneeds.Thismayinvolve modifyingdesigns,materials,constructiontechniques, orprojectschedulestoaccommodatepreferences, budgets,timelines,orlocalregulations.
• AgileMethodology:BINYAHutilizesagileproject managementmethodologiestoprovideflexibilityand responsivenesstoclientneeds.Breakingdownprojects intosmallerphasesormilestonesallowsBINYAHto gatherfeedbackfromclientsatregularintervals, ensuringthatthefinaldeliverablesmeetevolvingclient needsandallowingforcoursecorrectionsduring projectexecution.
• ContinuousFeedbackLoops:BINYAHactivelyseeks clientfeedbackthroughouttheprojectlifecycle.This feedbackhelpsidentifyareasforimprovement,validate projectprogress,andensureclientsatisfaction.Regular progressmeetings,siteinspections,ordigital collaborationtoolsareemployedtogatherinput, ensuringthattheoutcomeexceedsclientexpectations.
• Post-deliverySupport:Recognizingthatclientneeds mayextendbeyondprojectcompletion,BINYAH providespost-deliverysupportandmaintenance servicestoaddressadditionalrequirements,resolve issues,oraccommodatechanges.Thisongoingsupport contributestomaintainingclientsatisfactionand buildinglong-termrelationships.
Byimplementingthesestrategies,BINYAHaimstodeliver customizedconstructionandinfrastructuresolutionsthat meettheuniqueneedsofeachclient.Prioritizingeffective communication,collaboration,andaclient-centricapproach ensuressuccessfuloutcomesandclientsatisfactionin constructionandinfrastructurework.BINYAHunderstands theimportanceoftailoringdeliverablestomeetthespecific requirementsandobjectivesofeachclient,strivingtobuild strongpartnerships,fostertrust,anddeliverprojectsthat exceedclientexpectations.
FahadillustratesBINYAH'sdiversecontributionstothe advancementoftheSaudieconomythroughseveralkey channels:
• JobCreation:Throughtheexecutionofexpansive infrastructureprojects,BINYAHgenerates
employmentopportunitiesforbothskilledand unskilledworkers.Thisnotonlyaddresses unemploymentconcernsbutalsopositivelyimpactsthe socio-economicwell-beingoftheSaudipopulation.
• EconomicGrowth:BINYAH'sinfrastructureinitiatives actascatalystsforeconomicgrowthbyattractingboth domesticandforeigninvestments.Thedevelopmentof moderninfrastructurecreatesaconduciveenvironment forbusinessestoflourish,resultinginheightened productivity,increasedtrade,andexpandedinvestment prospects.
• Diversification:BINYAH'scommitmenttodelivering top-tierinfrastructurealignswiththeobjectivesof SaudiArabia'sVision2030,focusingondiversifying theeconomybeyondoil.Investmentsincriticalsectors suchastransportation,energy,andurbandevelopment aidinreducingdependenceonoilrevenues.
• EnhancedCompetitiveness:Thehigh-quality infrastructuredevelopedbyBINYAHenhancesSaudi Arabia'sglobalcompetitiveness.Well-designed transportationnetworks,modernairports,advanced utilities,andsustainablecitiesattractbusinessesand multinationalcorporations,makingthecountrymore appealingforinvestmentandtrade.
• KnowledgeTransferandTechnologyAdoption: BINYAH'semphasisoninnovationandtechnology promotestheadoptionofadvancedconstruction methodsinSaudiArabia.Throughleveragingcuttingedgetechnologies,BINYAHfacilitatesknowledge transfer,strengthenslocalcapabilities,andcontributes tothedevelopmentofaskilledworkforceinthe constructionandinfrastructuresectors.
• SocialDevelopment:BINYAH'sinfrastructureprojects positivelyimpactsocietybyenhancingthequalityof lifeforSaudicitizens.Developmentsinpublic transportationsystemsandurbaninfrastructure improvemobility,reducecongestion,andenhance accesstoessentialservices.BINYAH'scommitmentto healthandsafetyfurthercontributestotheoverall socialdevelopmentofthecountry.
• SustainableDevelopment:BINYAH'sfocuson sustainabilityencouragesenvironmentallyfriendly practicesininfrastructuredevelopment.Integrationof sustainablesolutions,suchasrenewableenergy sources,energyefficiencymeasures,andsustainable designprinciples,supportsSaudiArabia'ssustainable developmentgoalsandmitigatestheenvironmental impactofinfrastructureprojects.
BINYAH'scontributionstotheadvancementoftheSaudi Arabianeconomyencompassabroadspectrum,ranging fromjobcreationandeconomicgrowthtodiversification, enhancedcompetitiveness,knowledgetransfer,social development,andsustainablepractices.
Fahadexpressedthecompany'sambitiousvisiontoelevate BINYAHtonewheights,aspiringtosecureaprominent positionamongthetopthreeconstructionfirmsinthe KingdomofSaudiArabia.Whilemaintainingacurrent focusoncontributingtothedevelopmentgoalsofVision 2030,thecompanyacknowledgesthepotentialforfuture regionalandinternationalexpansion.However,BINYAH remainssteadfastincontinuallyassessingopportunitiesfor serviceextensionwithintheKingdomofSaudiArabia.
Inadditiontoacommitmenttocoreexpertisein infrastructurework,BINYAHrecognizesthesignificanceof innovationandadaptation.Thecompanypledgestoactively explorenewconcepts,businessmodels,andproductsto enhanceprojectdeliveryandmaintainaleadingpositionin theindustry
Understandingtheimportanceofstayingattheforefrontof technologicaladvancementsandindustrytrends,BINYAH planstomakesignificantinvestmentsinresearchand development.Thisstrategicinitiativeaimstoenhance capabilitiesandprovidecutting-edgesolutionstoclients, withafocusonembracingdigitalization,automation,and sustainabilitypracticesaskeyprioritiesinevolving operationsandprojectdeliverymethods.
Furthermore,BINYAHisdedicatedtofosteringacultureof continuouslearninganddevelopmentwithinthe organization.Thecompanyplanstoinvestintrainingand
upskillingitsworkforce,ensuringtheypossessthe necessaryexpertiseandknowledgetotacklecomplex projectsanddeliversuperioroutcomes.Bynurturingtalent andempoweringemployees,BINYAHaimstobuilda stronganddynamicteamthatactivelycontributestothe company'sgrowthandsuccess.
FahadproudlydisplaysBINYAH'sextensivecollectionof awardsandtestimonials,whichdemonstratethecompany's unrelentingcommitmenttoexcellence.Thenumerous accoladesreceivedfromclientsandexternalawarding bodiesdemonstrateBINYAH'sdedicationtodelivering exceptionalresults.Thefollowingnoteworthyawardsattest tothecompany'saccomplishments:
• HealthandSafetyExcellence:BINYAHhascompleted millionsofsafeman-hoursduringconstruction, prioritizingworkforcewell-beingandensuringasecure environment.
• CompletionCertificate:Recognitionofproject completionunderscoresBINYAH'sdedicationto deliveringqualityoutcomeswithinspecifiedtimelines.
• CertificateofAppreciation:BINYAHhasreceived certificatesofappreciationfromclients,acknowledging exceptionalperformance,professionalism,and significantcontributionstotheirprojects.
• ClientSatisfactionRatingandKPI:Outstandingratings andkeyperformanceindicatorsreflectBINYAH's commitmenttoexceedingclientexpectationsand ensuringsatisfaction.
• GreatPlacetoWork:BINYAHisrecognizedasagreat placetowork,showcasingthecompany'scommitment tofosteringapositiveandinclusiveworkculturethat valuesemployeewell-beingandprofessional development.
• ClassificationCertificatefromMOMRA:BINYAHhas obtainedaclassificationcertificatefromtheMinistryof MunicipalandRuralAffairs(MOMRA),affirming compliancewithregulatorystandardsandthe capabilitytoexecuteprojectseffectivelyand responsibly
Theseawardsandtestimonialscollectivelyaffirm BINYAH'sunrelentingcommitmenttoexcellence,safety, clientsatisfaction,andthecreationofapositivework environment.Thecompanytakesprideinthese recognitionsandremainsdedicatedtodelivering exceptionalresultsinallendeavors.
As the CEO of Saudi Real Estate Infrastructure Company, I am honored to lead a contracting company that specializes in the modern engineering of infrastructure works. Our advantage lies in our unwavering commitment to excellence, innovation, and sustainable practices.
We embrace the latest technologies, materials, and construction methodologies to deliver cutting-edge infrastructure projects that drive progress and development. Our focus on modern engineering allows us to push the boundaries of what is possible, ensuring that our projects not only meet the highest quality standards but also anticipate the ever-evolving needs of the Kingdom.
We are deeply aligned with the Vision 2030 of the Kingdom of Saudi Arabia. Our commitment to supporting this transformative roadmap is unwavering. By delivering exceptional infrastructure projects, we actively contribute to the diversication of the economy, the enhancement of infrastructure quality, and the promotion of sustainable development.
Through our work, we support the Kingdom's objectives of attracting investments, fostering economic growth, creating job opportunities, and improving the quality of life for its citizens. We understand the importance of infrastructure as the backbone of a thriving economy, and we are dedicated to playing a vital role in building the foundation for a prosperous future.
Moreover, we recognize the signicance of sustainable practices in building a greener and more resilient nation. We integrate innovative solutions and environmentally friendly approaches into our projects, ensuring that we contribute to the Kingdom's sustainability goals while providing long-term benets to current and future generations.
I am driven by the transformative power of infrastructure and the opportunity to contribute to the growth and development of the Kingdom of Saudi Arabia. Our advantage lies in our commitment to excellence, innovation, and sustainable practices. We are resolute in our dedication to supporting Vision 2030 and its objectives, and we look forward to continuing our journey of delivering exceptional infrastructure works that shape a brighter future for the Kingdom.
Thank you!
A Journey Towards Second Homes and Lucrative Investments in the Heart of Hospitality!
Canyouturnapassionforrealestateintoan unforgettableexperience?AdrianaUsvatnotonly answersthisquestionbutexemplifiesitthroughher entrepreneurialjourney.Herentrepreneurialjourneybegan inDubai'sthrivingcityscape,wheresheestablishedFLC Group.Thiscompany,amajorforceinintegrated marketing,helpedAdrianagainprominenceinGulfandthe IndiaCooperationCouncil.However,motivatedbyher inherentdesirefornewexperiencesandenchantedbyBali's charm,shesethersightsontheparadisethatisIndonesia.
Whileshecontinuestomaintainherpreviousrole,her careerbecameevenmoreenrichingandexcitingupon becomingPartner&DirectoratBaliVillasRUsin2014. Shediscoveredmorethansimplyabusinessopportunity; sherealizedamissiontocreatesanctuariesthatgoabove andbeyondtheordinary.
Underherinfluence,BaliVillasRUshasgrownwitha mission:toprovideguestswithasecondhomewhile simultaneouslyprovidinginvestorswithopportunitiesfor bothfinancialsuccessandpersonalfulfillment.
Besidestheconventionalboundariesofrealestate, Adriana'svisionunfoldsasanarrativeofbreathinglife, meaning,andsoulintospaces.Hercommitmentextends beyondthephysicalstructure;itembracestheprofoundact ofcreatingenduringmemories.Atthefoundationofher journeyisamissionthatresonateswithhuman emotions—thedesiretoseamlesslyblendcomfortwiththe exhilarationofexploration.
Below are the interview highlights:
Canyoupleasebriefusaboutyourcompanyandits inceptionstory?
Asapremierplayerinthepropertymanagementand marketingsector,ourcompanyisdeeplyinvestedin offeringafullspectrumofservicesencompassingproperty consulting,management,andmarketing.
Whatsetsusapartisourcommitmenttocreating personalizedguestexperiences.Ourteamisthecornerstone forinvestorsandpropertyownerswhoareinpursuitofthe ultimatevillaforinvestment,complementedbyflawless rentalmanagementservices.Forourguests,thegoalis simpleyetambitious:provideexceptionalholiday accommodationsthataren'tjustplacestostay,butspaces wherememorablemomentsarebornandcherishedfor yearstocome.
Whatinspiredyoutopursuealeadershiproleinreal estate,andhowdoyouenvisiontheindustryevolvingin thecomingyears?
Myfascinationwithrealestatebeganinchildhood, particularlywithvillas,andwasfurthershapedbymy strongfoundationinmarketing.Thisuniquecombination tookmeonthispath.BaliVillasRUshasbeenapivotal inspiration,drivingmyambitiontoconvertpropertiesinto sanctuariesthatnotonlyofferextraordinaryexperiencesbut alsopersonalwell-beingforourguests.
Lookingtowardsthefuture,myvisionfortherealestate industryisbothinnovativeandguest-focused.Ienvisionan industrythatprioritizescontinuousinnovationandcenters aroundthecustomer.
ThefutureIseeisonewheretechnologyseamlessly enhancestherealestatejourney,sustainabilityisatthe
forefrontofeverydecision,andpersonalizedservices elevatethestandardofliving,raisingthebarforeveryone.
Asaleader,howdoyoufosteracollaborativeand innovativeculturewithinyourrealestateteamor organization?
Creatingaculturewherecollaborationandinnovation thriveisallaboutpatience,heart,andastrategicmindset. It'slikeguidingateamthroughamixofcreativityand consistency
Attheheartofourapproachisnurturingacultureof continuousgrowth.Weencourageourteamtoembrace small,innovativestepsandtoseeeveryexperienceasa learningopportunity.Inourspace,takingthoughtfulrisksis celebratedbecauseitpavesthewayformeaningful breakthroughs,allwhilekeepingourfoundationalwork steadyandstrong.
We offer investors the chance to own holiday homes that don't just fulfill personal dreams but promise a frui ul return on investment. Together, we're not just building homes; we are cra ing sanctuaries and investment opportuni es that resonate with heart and soul.
Strategicplanningisourcompass,ensuringourday-to-day effortsareinharmonywithourdreamsforthefuture.By bringingtogetherboldideasandstability,weaimtobuilda pathofadvancementandheartfeltsuccess.
Canyoudescribeachallengingsituationyou encounteredinyourrealestatecareerandhowyou navigateditsuccessfullyasaleader?
Inthisjourney,wehavefacedmanyhurdles,including ever-changingregulationsandthechallengeofunregulated brokers.
Ourstrategywasrootedinempathyandunderstanding, focusingoncontinuouslearning,compliancewithlaws,and buildingpositiverelationshipswithregulatorybodies.
Facingtheissueofunregulatedbrokers,weleanedintoour values,highlightingourcommitmenttotransparency,topnotchservice,andunwaveringintegrity Thisapproachnot onlydifferentiatedusbutalsonurturedtrust.
Byparticipatinginindustryforumsandadvocacygroups, wejoinedforceswithpeerstoadvocateforchangesthat wouldensureamoreopenandfairrealestatemarket. Throughtheseefforts,wecontributedtoshapingabetter environmentforeveryoneinvolved.
Whatvaluesorprinciplesguideyourdecision-making processwhenitcomestorealestateinvestmentsor projectdevelopments?
Inmakingdecisionsaboutrealestateinvestmentsor developments,myguidinglightsaremanagingriskswisely, deeplyunderstandingthemarket,spreadinginvestmentsto ensuresafety,andalwayshavingaplanfortheunexpected.
Ilookatthebigpicture,focusingonlastinggrowthrather thanquickwins.Forme,it'saboutstayingtruetocore valuesandseeingbeyondthenow.
Everypropertyisuniquetome,withitsownstoryand potential.I'mpassionateaboutbringingoutthebestineach onebyspotlightingwhatmakesitspecial.
Inyouropinion,whatarethemostcriticalskillsand qualitiesthatasuccessfulleaderintherealestate industryshouldpossess?
Totrulyleadinrealestate,oneneedsaclearvision, unwaveringintegrity,andtheabilitytolightasparkin others.Beingagreatcommunicatorisessential—notjust forbuildingstrongconnectionsbutalsofornavigating negotiationswithease.
Beingflexible,creative,andkeenlyawareofthemarket's pulsearemust-haves.Attheheartofitall,carryinga positivespirit,bouncingbackfromsetbacks,anda commitmenttomakingarealdifferencearewhatseta leaderapartinthisindustry
Howdoyoustayinformedaboutthelatesttrendsand developmentsintherealestatemarket,andhowdoes thisknowledgeinfluenceyourstrategicdecisions?
Ourteamkeepsapulseontherealestateworldby diligentlymonitoringmarkettrends,changesinconsumer preferences,andregulatoryshifts.Thisproactiveapproach allowsustoadaptourstrategiesinpricing,marketing,and managingproperties,enablingustocapitalizeon opportunitiesandmitigateriskswithprecision.
Thisrichunderstandingofthemarketshapesourdecisions
oninvestments,acquisitions,andouroverallbusiness expansion,ensuringouractionsareinharmonywiththe currentmarketenvironmentandfutureexpectations.
Whatstrategiesdoyouemploytobuildandmaintain strongrelationshipswithclients,stakeholders,and industrypartnersintherealestatesector?
AtBaliVillasRUs,theheartofourapproachisdelivering exceptionallypersonalizedcustomerservicetailoredtothe uniquewishesofourguests.
Westrivetonotjustmeetbutexceedexpectations,creating unforgettableexperiencesthatencourageourgueststoreturn, anddeepeningourclientrelationships.Webelieveinthe powerofopen,honestcommunicationwithpropertyowners, investors,andourmaintenanceteams.
It'scrucialtousthateveryoneinvolvedfeelsvaluedand heard.Byregularlysharinginsightsonpropertyperformance, markettrends,andourstrategicmoves,webuildconfidence andasenseofpartnership,workingtogethertowardsshared goals.
Moreover,weactivelyengagewithourcommunityand industrypartnersinBalithroughnetworkingevents,local associations,andcollaborativeprojects.
Ourparticipationincommunityinitiativesandpartnerships withlocalenterprisesplayasignificantroleinenrichingthe Balirealestatemarket.Thisapproachnotonlystrengthens ournetworkbutalsofostersacultureoftrustandrespect.
Canyoushareanexampleofaprojectorinitiativeyou areparticularlyproudofandtheimpactithadonyour teamorthecommunity?
Ourteamhasconsistentlyexcelled,distinguishingitselfin sales,servicemanagement,andenhancingourclient offerings.Yet,ourtruemeasureofsuccessliesnotjustin achievementsbutintheheartfeltappreciationand testimonialsfromthoseweserve.
Witnessingthejoyonourguests'facesandreadingtheir positivefeedbackaffirmsourimpact,assuringusthatour dedicationtoexceptionalservicehasindeedmadea meaningfuldifferenceintheirexperiences.
Asaleaderinrealestate,howdoyoubalancethepursuit ofprofitabilitywithacommitmenttosustainabilityand communitydevelopmentinyourprojects?
It'sadelicatebalance,butit'sattheheartofwhatwedo.
Ourstrategyismultifaceted.First,itstartswithour team—wenurtureanentrepreneurialmindsetthatinspires innovationandcreativesolutions.Thisapproachhasbeen instrumentalinbuildingateamthat'snotjustdynamicbut capableofleadingmeaningfulchange.
We'realsodeeplycommittedtothecommunitiesweoperate in.Byprioritizinglocalhiringandsupportinglocal businesses,we'rehelpingtodriveeconomicempowerment andsustainablecommunitygrowth.
Sustainabilityisn'tjustabuzzwordforus;it'saguiding principle.Wefocusonintegratingenergy-efficient practices,minimizingwaste,andconservingthe environmentinallourprojects.It'saboutdoingwellby
doinggood,ensuringourprofitabilitydoesn'tcomeatthe expenseoftheplanetorthepeopleweserve.
Couldyoupleaseletusknowaboutanyhonorsor awardsyouhavereceivedthusfarinyourprofessional career?
Recognition,inmyview,primarilystemsfromthevaluewe providetoourclients,guests,andcommunities.Asaresult, ouremphasishasconsistentlybeenondelivering outstandingservice,promotingsustainabledevelopment, andcreatingabeneficialinfluenceintherealestateand hospitalityindustries.
Withthatbeingsaid,belowareafewofmyrecentawards:
• MostRemarkableWomenLeadersRevampingthe Futurein2024byInc.Magazine.
• TheInternationalWomenEntrepreneurialChallenge (IWEC)Award2021
• EnterprisingWomenoftheYearAward2019
• WomenEntrepreneurshipAwardatFemina
• Women'sSuperAchieverAwardatFemina
• PioneeringWomanLeaderAwardattheWorldWomen LeadershipCongress
• ExcellencyBrandMarketingandManagementAward atFemina,tonameafew
Honestly,thetruestformofrecognitionwecherishcomes fromthepositiveimpactwemakeonourclients,guests, andthecommunitiesweserve.
It'salwaysbeenourmissiontoexcelinproviding excellenceinourservice,championsustainablepractices, andleavealasting,positivemarkinrealestateand hospitality Thesevaluesareourcompass,guidingevery decisionandaction.
Ofcourse,whileourfocusremainsonmakingadifference ratherthancollectingaccolades,anyhonorswereceiveare atestamenttoourteam'shardworkanddedicationtothese principles.
Itypicallydon’twriteaboutmyself,butwhen“The CIOWorld”invitedmetowriteanessaysharingmy technologyjourney,Icouldn'tresistasIbelieveIhave learnedafewlessonsalongthewaythatmayproveuseful toafuturegenerationoftechnologyleaders.
Myjourneyintechnologyandsoftwaredevelopmentbegan inthemid-1980s. Icutmyteethasayoungprogrammer andthePascallanguagewasmygatewayintotheexciting worldofsoftwaredevelopment.Thesenseofcontroland determinismcodingofferedwassimplyhardtobeat. Itwas likeplayingwithdigitalLegoblocks,wheremy imaginationwastheonlylimitonwhatcouldbebuilt. Althoughtechnologyhastransformedgreatlyoverthepast fourdecades,thejoyandfascinationofbuildingsomething fromnothingstillquickensmypulse.
Today’ssoftwareisbuiltbyteams,andteamsneedtheright mixofpeople,withagoodbalanceoftechnicaland businessknowledge,tobeeffective. Youmightthink codersaresociallyawkwardintroverts,butthatisnot alwaystrue.Overtheyears,Ihaveworkedwithandtaught hundredsofyoungdevelopers,andhavefoundmanytobe curious,artistic,andempatheticsouls,makingthemfunto bearound.Understandingthatthereisaninternal“person” behindtheexternal“personality”isthefirststeptowards findingthebestpeople. Rememberthatyouarethe “coach”ofateam,strivingtoconvertamotleycrewof “techies”intoasymphonicdigitalorchestra.
Theabilitytobuildandfreelyshareknowledgewithinthe teamisessential. It’snotaboutyou-theleader-beingthe smartestpersonintheroom. It’saboutcreatingsynergyso thatthewholeteambecomesgreaterthanthesumofits parts.Honestly,ifyoufindyourselfinaplacewhereyou can’tshareanopinionwithoutfear,it’sprobablyasignto packyourbagsandmoveon.Goodteamsshouldhaveno roomforsycophants,justabunchofhonestandcreative
minds.“Don’thoardknowledge”-that'smytechmantra. Everyonehassomethingtoteachyouandonlyatruedigital dinosaurthinkstheyknowitall.Intoday’sknowledge economy,whatweknowisjustasvitalashoweasilyand oftenwecansharethatwisdom.
Everyonehassomethingtoteachyouandoneofmy favoritelessonscamefromtheunlikeliestofsources–a cleaningladynamed“Sylvie.”Earlyinmycareer,Iusedto worklatenightsinmygovernmentoffice,plowingmyway throughmydoctoraldissertation,InoticedthatSylviewas moreefficientthantheothercleanerswhowoulddropinto emptymytrashbasket.Inotedthatwhensheenteredthe room,shealwayscarriedanemptybasketwithher,thatshe wouldswapoutmyfullonewith.Bymakingasmall changetoamundaneprocess,shehalvedherworkbyonly havingtoentereachroomonce.Thissimpleobservation showedmethatyoucanlearnfromanyone,nomatterwhat theirstationisinlife.Humanprocessescanandshouldbe improvedcontinuouslyandyoucanlearnsomethingfrom everyonebysimplybeingattentiveandobservant.
Ibelievethatleadershipisn’tonlyaboutcharginginto battle.Sometimesitisaboutsimplybeingthereforyour team,sidebyside.Greatleadersarehumbleandrespectful, sharingcreditandrespondingtofailurewithgraceand temperance.Ihavefoundthatthebestleadersare “servants,”stewardstotheircalling. AdrienneClarkson,a formergovernor-generalofCanada,oncesaidthattobe successful,onemuststrivetobecomeindispensable. Do whatisneeded,takeitemsoffyourmanager’sworrylist, stayhumbleandrespectful.Staygrounded,asultimately, weareallreplaceable.
Inthepasttwodecades,theworldhaschangeddramatically intermsofknowledgeacquisitionandinformation processing.Inthepast,programmersgainedknowledgeby thumbingthroughdog-earedbookswithnohandyYouTube
videotogetyouunstuck.Experienceandtimeinvested werethethingsthatreallymattered.Today,weliveinan erawhereknowledgeisinstantlyaccessible,withAIand ChatGPTprovidinganswerstoseeminglyanyquestion. Whileconvenient,thesedevelopmentswillultimately challengethenotionof“trueexpertise.”
Threehallmarksofgoodleadersincludeintegrity,loyalty, andtheabilitytocontinuouslylearn.Firstly,asaleaderin technology,integritymattersanditisaboutbeinghonest, transparent,andkeepingyourpromises.Tome,integrity isn’tjustaword;it’sanimportantprinciple,aguidingstar, aPolaristhathelpsmebuildtrustandcredibilityinan industrythat'sbuiltoncodeandconnections.Apractical exampleofshowingintegritywouldbegivingcreditto yourteamwhentheypushoutanewreleaseandmaking themfeelvaluedandappreciated.Secondly,loyaltyisan oftoverlookedvirtueinthefast-pacedtechworld,where opportunitiesseemtolurkaroundeverycorner.Iwill alwaysbeloyaltomyteam,andIexpectthemto reciprocatemyloyalty WhenIfirststartedmycareer,I workedwithadeveloperwhowasactivelysolicitingour customers,buildinghisownbookofbusiness.Itamusesme tonoendthatthisfellowworkstodayasamanagement gurudispensingadviceonbestpracticesintheworkplace. Finally,leadersneedtocontinuouslylearn,bythemselves andfromteammembers.Neverstoplearningbecausein thisgame,stagnationisasilentkiller Whetherit’s attendingworkshops,takingonlinecourses,orjust tinkeringwithanewpieceofsoftware,theworldof technologyisaplaygroundofopportunitiesforthecurious. It’snotjustaboutstayingrelevant;it’saboutthrivingand leadingthewayinaconstantlyevolvingdigitaluniverse.
IamluckytoworktodayastheCTOofawell-respected performancemanagementcompany. Findingtheright “workhome”isimportantinacareer.Lookforaworkplace thatisalignedwithyourvaluesandwhereyoufeel accepted,trusted,andrespectedandthefuturewill undoubtedlybeyours.
(Dr.J.AjitThomasistheCTOofMaxBountyULC,a leadingperformancemanagementcompanyworkinginthe affiliatemarketingspace.HeearnedaPh.D.fromCarleton UniversityinOttawa,Canada. Withover30yearsof industryexperience,he'sworkedasanengineerand consultantwithAccenture,Cognos,IBM,andotherleading organizations.Healsoteachespart-timeatCarleton University,sharinghiswisdominbusinessstrategyand technologymanagement.Reachouttohimat ajitthomasis@gmail.com)
Bitcoin and Real Estate!
ThedebatebetweenBitcoinandrealestatehassparked
significantinterestamonginvestorsseekingtodiversify theirportfolios.Bothassetsofferuniqueadvantagesand challenges,makingthemcompellingoptionsforthoselooking togrowtheirwealth.
Let's delve into the dynamics of this investment partnership to understand why combining Bitcoin and real estate can be a strategic move.
Bitcoin'sappealliesinitsdecentralizednature,offering investorsautonomyovertheirassetswithoutrelianceona centralauthority.Thisdigitalcurrencyboastshighliquidity, allowingforinstanttradingglobally,unlikerealestate transactionsthatinvolvelengthybureaucraticprocesses.The easeoftradingBitcoin,coupledwithlowertransactioncosts comparedtorealestate,makesitanattractiveinvestment avenue.
Ontheotherhand,realestatestandsoutforitsstabilityand tangibility,providinginvestorswithaphysicalassetthatcan generatesteadyrentalincomeorappreciateovertime.While realestaterequiresmaintenanceandincursvariouscosts,it offersasenseofsecurityandlong-termgrowthpotential.
ThesynergybetweenBitcoinandrealestateemergeswhen investorsleveragethestrengthsofbothassets.
Bydiversifyingintorealestatethroughblockchain-based solutionsliketokenizedrealestateinvesting,crypto investorscanbenefitfromthestabilityandcashflowofreal estatewhileenjoyingtheefficiencyofblockchain technology Thisapproachallowsforgreaterflexibilityin investmentstrategiesandownershipstructures,enhancing portfolioresilience.
• GlobalAccessibility:Bitcointranscendsgeographical boundaries,allowinginvestorsfromanycornerofthe worldtoparticipateinrealestatemarketswithoutthe constraintsoffiatcurrenciesorbankingsystems.This accessibilityopensupnewavenuesforinternational investment,enablingseamlesstransactionsacross borders.
• SecurityandTransparency:Blockchaintechnology,the underlyinginfrastructureofBitcoin,offersunparalleled securityandtransparencyinrealestatetransactions.By recordingownershiprightsandpropertydetailsona decentralizedledger,blockchainminimizestheriskof fraudandensuresimmutablerecords,thusinstilling trustamongstakeholders.
• FasterTransactions:Traditionalrealestatetransactions ofteninvolvelengthyprocesses,includingpaperwork, inspections,andintermediaryinvolvement.Bitcoin transactions,ontheotherhand,canbeexecuted swiftly,reducingsettlementtimesandstreamliningthe buyingandsellingprocess.
• HedgingAgainstInflation:Bitcoin'sdeflationary nature,withacappedsupplyof21millioncoins, makesitanattractivehedgeagainstinflation.As centralbankscontinuetoprintfiatcurrenciesat unprecedentedrates,investorsseekrefugeinassetslike Bitcoin,whichareimmunetogovernment manipulation.
• FractionalOwnershipandLiquidity:Bitcoin's divisibilityallowsforfractionalownershipofreal estateassets,enablinginvestorstoparticipateinhighvaluepropertieswithsmallercapitaloutlays. Additionally,platformsfacilitatingthetokenizationof realestateassetsenablegreaterliquidity,allowing investorstotradefractionsofpropertiesseamlessly.
• Volatility:Bitcoin'spricevolatilityremainsa
significantconcernforrealestateinvestors.Whilethe potentialforhighreturnsexists,sodoestheriskof substantiallosses.Propertyvalues,incontrast,tendto appreciatesteadilyovertime,providingasenseof stabilitythatBitcoinlacks.
• RegulatoryUncertainty:Theregulatoryenvironment surroundingBitcoinandcryptocurrenciesisstill evolving,withgovernmentsgrapplingtoestablishclear guidelines.RealestatetransactionsinvolvingBitcoin mayencounterlegalcomplexitiesandregulatory hurdles,potentiallydeterringrisk-averseinvestors.
• SecurityRisks:Whileblockchaintechnologyenhances security,thedecentralizednatureofBitcoinalsoattracts maliciousactorsseekingtoexploitvulnerabilities.Real estatetransactionsconductedinBitcoinaresusceptible tohackingandcybertheft,necessitatingrobust cybersecuritymeasurestosafeguardassets.
• MarketIntegration:Despitethegrowingacceptanceof Bitcoininrealestate,widespreadadoptionremainsa gradualprocess.Manytraditionalrealestate stakeholders,includinglendersandtitlecompanies,are stillapprehensiveaboutembracingBitcoinduetoits perceivedriskandunfamiliarity
Despitethechallenges,theconvergenceofBitcoinandreal estateholdsimmensepromiseforthefutureofinvestment.
Astechnologicaladvancementscontinuetoreshapefinancial markets,thesynergybetweendigitalcurrenciesandtangible assetslikerealestatewilllikelydeepen.Moreover,initiatives totokenizerealestateassetsonblockchainplatformscould democratizeaccesstopropertyinvestment,empoweringa broaderspectrumofinvestors.
Inconclusion,whileBitcoinandrealestatemayseemlikean unlikelypairing,theircombinationrepresentsasymbiotic relationshipthatoffersuniqueopportunitiesandchallenges. Byleveragingthestrengthsofbothassets,investorscan diversifytheirportfolios,hedgeagainsteconomic uncertainties,andparticipateintheglobaleconomywith unprecedentedease.AsthepartnershipbetweenBitcoinand realestateevolves,itmayverywellredefinethelandscapeof investmentforgenerationstocome.
- Alaya Brown
Ehab Chief Execu ve Officer
Theworldisexperiencingunprecedented
urbanization,withmorepeoplemovingtocities thaneverbefore.Withhigherurbanization,there'sa greaterdemandforinfrastructuredevelopment,including transportationnetworks,utilities,housing,andpublic amenities.Thus,transformativespacesareneededto accommodatethisinfluxofpopulationwhileensuring livability,sustainability,andefficiencyinurban environments.
Tomatchthesedemands,AhmedEhab,theCEOof Madaar,hasbeenstrivingtobringmeaningfulchanges withhisforward-thinkingstrategicplanning.Underhis leadership,thecompanytakesprideintailoringluxury livingtothenatureofeveryproject.Madaartakesthetime toresearchtheregion,accountforitsclimateandnatural features,andthenbuildwithitsinhabitantsinmind.
Duringthisdiscussion,Ahmedhighlightedhowthe companyenvisionsprovidingboundlessoptionsforluxury livingtoitscustomersasitaimstoexpandfurtherunderhis guidance.
Below are the highlights from the interview!
Couldyoupleasetellmeaboutyourselfandwhat motivatedyoutoembarkonthissector?
AhmedEhab,CEOofMadaar,tookonthispivotalrolein October2022withanillustriouscareerspanning17years,a bachelor’sincivilengineering,andanMBA.Motivatedby apassionforcreatingtransformativespaces,Iembarkedon thissector,drivenbyacommitmenttointroduceanew perspectiveofleadingarealestatedevelopmentcompany byfocusingontraininganddevelopingpersonnelwith meticulousperformanceandgreatattentiontodetailthat contributestothebiggerpictureoftheorganization.
CanyoupleasebriefusaboutMadaaranditsinception story?
In2015,Madaarwasestablishedwiththeflagshipproject AzhaAinSokhna,anunmatchedsuccessstorythat combinesresortlivingandhospitalityinthecomfortof one’sownhome.AfterthesuccessofSokhna,AzhaNorth Coastwaslaunchedwithgreatsuccessduetothetrack recordofthecompany Withthesupportofitssister company,oneofEgypt’stophospitalitycompanies,Sunrise Resorts&Cruises,Madaarcanprovideafullyfacilitated hospitalityservicethatdifferentiatesitfrommostrealestate developers.Thecorebeliefofthecompanyistooffer consumer-centricdestinationsthatrevolvearoundthe client’scomfortandfosterconnectionsandcommunities.
Whatinspiredyoutopursuealeadershiproleinreal estate,andhowdoyouenvisiontheindustryevolvingin thecomingyears?
Myleadershiprolestemsfromadesiretoshapethe industrypositively.Iforeseerealestateevolvingwith sustainability,technologyintegration,andcommunitycentricdevelopment,ensuringlastingimpact.
Asaleader,howdoyoufosteracollaborativeand innovativeculturewithinyourrealestateteamor organization?
Acollaborativeandinnovativecultureisnurturedthrough opencommunication,cross-functionalcollaboration,anda commitmenttoembracingnewideas.Regularteambuildingactivitiesandafocusonprofessionaldevelopment contributetoourdynamicworkenvironment.
Canyoudescribeachallengingsituationyou encounteredinyourrealestatecareerandhowyou navigateditsuccessfullyasaleader?
AsMadaarembarkedonitsfirstcoastalproject,AzhaAin Sokhna,in2015,markingitsinauguralventure,challenges arosein2016duetocurrencydevaluationandescalating constructionmaterialcosts,anddespiterobustinitialsales, thecompanyconfronteddifficultiesmeetingdelivery deadlinesamidsteconomicshifts.Thedevaluationimpacted costs,whilematerialpricehikesposedhardships.These challengesdemandedinnovativesolutionstoadhereto promisedtimelines,yet,leveragingeconomiesofscaleand strategicapproaches,weovercameobstaclesandcommitted totheproject'ssuccess,ensuringdeliveryaspromised despiteexternaleconomicpressures.
Whatvaluesorprinciplesguideyourdecision-making processwhenitcomestorealestateinvestmentsor projectdevelopments?
Ourdecisionsareguidedbythevaluesofsustainability, communityimpact,andfinancialviability.Strikinga balanceensuresprojectsalignwithourcommitmentto responsibledevelopment.
Inyouropinion,whatarethemostcriticalskillsand qualitiesthatasuccessfulleaderintherealestate industryshouldpossess?
Effectiveleadershipinrealestatedemandsvision, adaptability,strategicthinking,andstrongcommunication. Buildingandleadinghigh-performingteamsiscrucialfor successinthisdynamicindustry.
Howdoyoustayinformedaboutthelatesttrendsand developmentsintherealestatemarket,andhowdoes thisknowledgeinfluenceyourstrategicdecisions?
Continuouslearningandstayingupdatedonmarkettrends andeconomicchangesareachievedthroughindustry publications,networking,participationinconferences,and theexpansionofpersonalknowledgeandskills.This knowledgeinformsourstrategicdecisionsandallowsusto becomedifferentiatedwithinthemarketclutter,inaddition toovercomingeconomicchallenges.
Whatstrategiesdoyouemploytobuildandmaintain strongrelationshipswithclients,stakeholders,and industrypartnersintherealestatesector?
Strongrelationshipsarebuiltontransparency,integrity,and deliveringoncommitmentswithahighstandardofquality andservice.Regularcommunicationwithclients, stakeholders,andpartnersfosterstrustandlong-term collaboration.
Canyoushareanexampleofaprojectorinitiative you'reparticularlyproudofandtheimpactithadon yourteamorthecommunity?
ItakeprideinAzhaNorth'ssuccessfullaunch,showcasing ourcommitmenttoqualityandinnovationandourkeenness tosustainthequalityofofferingsweprovidedinour previousproject,AzhaAinSokhna,andimplement sustainabilitymethodsandrenewableenergypracticesto givebacktoourcommunityandenvironment.Theproject notonlyelevatedourteam'smoralebutalsopositively impactedthelocalcommunity.
Asaleaderinrealestate,howdoyoubalancethe pursuitofprofitabilitywithacommitmentto sustainabilityandcommunitydevelopmentinyour projects?
Westrikeabalancebyintegratingsustainablepracticesinto ourprojects,ensuringprofitabilitywithoutcompromising environmentalandcommunitywell-being.Thisapproach alignswithourcommitmenttoresponsibledevelopment.
Couldyoupleaseletusknowaboutanyhonorsor awardsyouhavereceivedthusfarinyourprofessional career?
• LuxuryLivingREICEOoftheYear2023fromMEA Markets.
• ParticipationasaspeakerattheDecisionMakers Conference—RealEstateEdition2023.
• AcknowledgedastheCEOofoneofthetoprealestate developersattheAlAhramRealEstateExhibition.
• TheBig5EgyptImpactAwards2022:shortlistedfor DeveloperoftheYearAward.
• CityscapeAward:Category:leisureandhospitality projectaward—built.
• BestCommercialDeveloperinAfricabythe InternationalPropertyAwards2020.
• MasterplanProjectAwardforAzhaAin Sokhna—Cityscape
Inadditiontotheseawards,mypositionontheconstruction andbuildingcommitteeoftheEgyptianBusinessmen Association(EBMA)reflectsrecognitionwithinthe businesscommunity
Theglobaleconomyisfacingaloomingcrisisas
unemploymentratessoar,leadingtoapotentialreal estatetimebomb.Therepercussionsofthiscrisisare evidentinthecommercialrealestatesector,particularlyin emptyofficebuildings,whichhavebecomeasignificant concernforinvestorsandpolicymakersalike.
AccordingtoaBloombergarticle,theworld'semptyoffice buildingshavetransformedintoadebttimebomb,withhigher interestratesanddecliningpropertyvaluespushingthe commercialrealestatemarkettoaprecariousedge.Ownersof officetowersinmajorcitieslikeNewYorkandLondonare choosingtowalkawayfromtheirdebtsratherthancontinue investinginstrugglingproperties.Thistrendisindicativeof theunderlyingissuesinthecommercialrealestatemarket.
Therepercussionsofrisingunemploymentandeconomic uncertaintyarenotlimitedtocommercialrealestatebutalso extendtothehousingmarket.FinancialSamuraihighlights concernsaboutthehousingmarket,emphasizingthatwith millionsunemployedandeconomicinstability,cautionis warranted.Therealestatesectorisshowingsignsofstress, withaffordabilityatanall-timelowduetohighmortgage payment-to-incomeratios.Thissituationposesadilemma whereeithermortgageratesmustdecreaseorrealestateprices needtoadjusttorestorebalance.
Unemploymenthaslongbeenacknowledgedasasignificant indicatoroffinancialhealth.However,itsrippleeffectsextend farbeyondtheimmediatestrugglesofindividualsseeking employment.Oneareawhereitsimpactisparticularlypotent, yetoftenoverlooked,istherealestatemarket.Behindthe glossyfacadeofbustlingcitiesandburgeoningsuburban neighborhoodsliesatickingtimebombfueledby unemployment—acrisislargelyunseenbutpotentinits potentialtoreshapethelandscapeofrealestate.
Thecorrelationbetweenunemploymentandtherealestate marketismultifaceted,withramificationsthatpermeateboth theresidentialandcommercialsectors.Atitscore,thelink betweenthetwoisrootedinconsumerconfidenceand spendingpower.Whenindividualslosetheirjobsorface uncertainemploymentprospects,theirabilityandwillingness toinvestinrealestatediminishsignificantly.
Intheresidentialsector,theramificationsarestarkly evident.Highunemploymentratestranslatetoreduced demandforhousingasindividualsandfamiliesstruggleto affordmortgagesorrentalpayments.Asaresult,properties languishonthemarketforextendedperiods,leadingtoa surplusofinventoryanddownwardpressureonhousing prices.Forhomeowners,thiscanspelldisasterasthevalue oftheirmostsignificantassetdwindles,potentiallytrapping theminunderwatermortgages.
Conversely,thoseseekingtoenterthehousingmarketmay findthemselvesshutout,unabletosecurefinancing,or unwillingtocommittosuchasignificantfinancial obligationinanuncertaineconomicclimate.This stagnationintheresidentialrealestatemarketreverberates throughouttheeconomy,stiflingconstructionactivity, reducingdemandforrelatedindustriessuchashome furnishingsandappliances,andimpedingeconomicgrowth.
Thecommercialrealestatesectorisequallyvulnerableto theimpactsofunemployment.Businesses,particularly smallenterprises,areforcedtodownsizeorshutter altogetherinthefaceofeconomicuncertainty,leaving behindvacantstorefrontsandofficespaces.Theriseof remotework,acceleratedbytheCOVID-19pandemic,has furtherexacerbatedthistrendascompaniesreevaluatetheir officespaceneedsinaworldwherephysicalpresenceisno longeranecessity
Moreover,thedeclineinconsumerspendingresultingfrom highunemploymentratestranslatestoreducedfoottrafficin retailestablishmentsanddecreaseddemandforofficespace. Landlordsfindthemselvesgrapplingwithmounting vacanciesanddwindlingrentalincomeswhileproperty valuesplummet,erodingthevalueofcommercialreal estateportfolios.
Thesymbioticrelationshipbetweenunemploymentandthe realestatemarketcreatesaself-reinforcingcycleof economicdecline.Highlevelsofunemploymentleadto reducedconsumerspending,whichinturndepresses demandforrealestate,leadingtofurtherjoblossesin industriesreliantonathrivingpropertymarket.This downwardspiralcanhavedevastatinglong-term consequencesascommunitiesgrapplewithblight,declining taxrevenues,anddiminishedopportunitiesforeconomic revitalization.
Addressingtheunderlyingcausesofunemploymentis paramounttoavertingtheimpendingrealestatecrisis. Governmentinterventionthroughtargetedstimulus
measures,jobcreationprograms,andunemployment benefitscanhelpmitigatetheimmediateimpactsofjobloss andprovidealifelinetostrugglingindividualsandfamilies. Investingineducationandworkforcedevelopment initiativescanequipworkerswiththeskillsneededtothrive inarapidlyevolvingjobmarket,reducingtheprevalenceof long-termunemployment.
Furthermore,fosteringanenvironmentconduciveto businessgrowthandinnovationisessentialtostimulating jobcreationandrestoringconfidenceintherealestate market.Streamliningregulations,reducingbarriersto entrepreneurship,andincentivizinginvestmentin underservedcommunitiescanspureconomicactivityand createemploymentopportunitieswheretheyareneeded most.
Inadditiontoproactivegovernmentintervention, collaborationbetweenstakeholdersintherealestate industryisessentialtoweatheringthestormof unemployment.Landlords,developers,andpolicymakers mustworktogethertoidentifyinnovativesolutionsto repurposevacantproperties,revitalizestruggling neighborhoods,andcreateaffordablehousingoptionsfor displacedindividualsandfamilies.
Embracingtechnologicaladvancementsandadaptingto changingconsumerpreferencescanalsohelpmitigatethe impactofunemploymentontherealestatemarket. Emphasizingflexibleleaseagreements,incorporating virtualviewingoptions,andrepurposingcommercialspaces formixed-usedevelopmentsarejustafewstrategiesthat canhelplandlordsanddevelopersadapttoevolvingmarket dynamics.
Ultimately,addressingtheunseencrisisofunemployment requiresamultifacetedapproachthatprioritizeseconomic resilience,socialequity,andsustainabledevelopment.By acknowledgingtheinterplaybetweenunemploymentand therealestatemarketandtakingdecisiveactiontoaddress itsrootcauses,wecanaverttheloomingtimebomband buildamoreinclusiveandresilienteconomyforfuture generations.
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