Influential Women Leaders in Marketing Industry 2025 January2025

Women Leadersin

Build your business success around something that you love — something that is inherently and endlessly interesting to you.

AFeminineInfluence

Transforming theRealmofMarketing

Astheglobalmarketingenvironmentischanging withthespeedoflight,thewomenleadershave becomethemakersoftransformationalstrategies thatinfluencebrandstoriesandhowconsumersengage.The year2025provestobetestamenttotheirinnovation, resilience,andforward-thinking.Thesetrailblazersdonot onlyrewritethemarketinglandscapebutalsoareinspiring thefuturegenerationofleadership.

Oneofthehallmarksofthesepowerfulwomenleadersis thattheyareabletomergecreativitywithdata-driven insights.Inanindustrythatisruledbyever-changing consumerpreferences,theirapproachtowardsanalytics withoutsacrificingcreativityhascreatednewbenchmarks. Theyknowthatthoughnumberstellonesideofthestory, emotionalresonancecompletesit.

Equallyimportantistheirfocusonempathyandinclusivity. Thesewomenaredrivingbrandstowardmeaningful connectionsbychampioningdiversenarrativesand advocatingforsocialresponsibility Theyrealizethat today'sconsumersarelookingformorethanjustproducts; theyarelookingforbrandsthatsharetheirvaluesand addresssocietalconcerns.

Moreover,womenleadersinmarketingareembracingthe powerofemergingtechnologieslikeartificialintelligence andmachinelearning,therebypersonalizingconsumer experiences.Withcutting-edgetoolsattheirdisposal,they ensurebrandsstayrelevantandadaptableinavery competitivemarket.

However,notalliswell.Theclimbisarduous.Overcoming theglassceilinginthelargelymale-orientedindustry demandsalotintermsofhardihoodandtenacity.However, thesegreatleaderskeepbeatingalltheceilingstoprovethat womenhavenomonopolyonexcellence.

Thestrengthofthesevisionarywomen'sinfluencewill growasweforgeourfuture.Theirabilitytobalance innovationwithpurposeisgoingtoredefinethemarketing spaceandpushbrandstowardsustainablegrowth.Aspiring marketers,particularlywomen,willcontinuetodraw inspirationfromthejourneyofthesewomen,makingthe marketingindustrymorediverse,inclusive,andimpactful. Themarketingworldof2025isindeedbrighterandmore dynamic,thankstotherelentlesspursuitofexcellenceby these Women World India’s‘InfluentialWomenLeaders intheMarketingIndustry2025.’Theircontributionsare shapingafuturewherecreativity,inclusivity,and technologyseamlesslyconvergeforgreaterbrandsuccess.

Gaurav PR Wankhade

Joshi Paod

Redefining Marketing Leadership with Empathy and Innovation

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Pooja M. Bansal Editor-in-Chief

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Women Leadersin the Marketing Industry 2025 Influential

Description Featuring Company

AruSharma, Co-founderandHead ofMarketingOperations

AshimaChander, HeadofMarketing

MadhulikaJoshiPallod, CEOand ChiefCreativeOfficer

PoojaBalajigari, SeniorBrand MarketingManager

ShraddhaAgrawal, FounderandCEO

Quadigy SattvaConsulting

MartistServicesPvtLtd

Quadigy’sCo-founderandHeadofMarketingOperations, AruSharma,isrevolutionizingthemarketinglandscapewith herempathy-ledapproachandstrategicinnovation.

Withovertwodecadesofexperienceincommunicationand brandstrategy,Ashimaisaseasonedstrategyprofessional withastrongbackgroundinmarketingand communications.

MadhulikaJoshiPallod,CEO&ChiefCreativeOfficerat Martist,isaseasonedbrandmarketerwithover20yearsof experience.

PoojaBalajigariisaseasonedmarketingprofessionalwitha strongbackgroundinbrandmarketing,communications,and contentcreation.

Shraddhaisadynamicleaderwithextensive experienceinDigitalMarketingacrossdiversesectors.

cover story story

An Artist of Persuasion –

Ensuring Martist to be a Beacon of Inspiration

Blending Strategy with Creative Output

What truly motivated me to step into the marketing field was the intersection of creativity and strategy.

Chief

CEO and

Creative Officer Martist

Believeitornot,marketingisanartofthehighest degree.First,showcasingaproduct,service,or brandtopotentialconsumersandthenconvincing themtobecomealifelongloyalcustomerissomethingthat cannotbetaughtonlythroughbooks.Youneedmorethan that–alifefullofexperiencesand an innate sense of curiosity and artistic instincts

Marketingisablendofartandscience.Itinvolves understandinghumanpsychology,craftingcompelling narratives,andleveragingdata-driveninsightstoinfluence consumerbehaviour.Effectivemarketingrequiresadeep understandingoftargetaudiencesandtheabilitytocreate impactfulcampaignsthatresonatewiththem.Bybuilding strongbrandsandforginglastingrelationshipswith customers,marketersplayacrucialroleindrivingbusiness success.

“In short, marketing is about creating meaningful connections with customers. By understanding their needs, desires, and aspirations, marketers can develop campaigns that inspire, motivate, and drive sales,”saysMadhulikaJoshi Pallod,CEOandChiefCreativeOfficeratMartist ServicesPvtLtd.

MakingofaBrandStory

Sinceherchildhood,shehasbeentheastuteobservershe hasalwaysbeen.Shehasthatsenseinherandbelievesthat marketing,advertising,andpersonalrelationshipsareall artisticendeavourstobepursuedwithallherheart.

TherewassomethingthatconnectedMadhulikawitha certainadvertisementormarketingcampaign,butatother times,nothingfanciedhersenses.Inherownwords,“My journey in marketing began with a genuine curiosity about how brands communicate with people and build lasting relationships. From an early age, I was fascinated by how a brand's story could evoke emotions, drive actions, and even shape consumer behaviours. I was always the one observing advertisements, branding, and messaging, asking myself, ‘Why does this resonate with me, and why does this other message fall flat?”

WhattrulymotivatedMadhulikatostepintothemarketing fieldwastheintersectionofcreativityandstrategy, particularlyincraftingcompellingcopyforads.She remembersbeingcaptivatedbyhowafewwell-chosen wordsinanadvertisementcouldgrabattention,

Influential Women Leaders in Marketing Industry 2025

At Martist, we are driven by a passion for creatively inspiring businesses, brands, and communities. “ “

makeanimpact,andinfluencedecisions.Thepowerof wordsinadvertisingreallyintriguedher.Shewantedto createimpactfullinesandnarrativesthatcouldinspire people,makethemfeelsomething,andultimatelydrive themtotakeaction.

Overtime,shedevelopedastronginterestinunderstanding consumerpsychology,trends,andtheevolvingways technologywasimpactinghowbrandsinteractedwith audiences.Thedynamicnatureofmarketing,especially withdigitaltransformation,wassomethingthatreallydrew herin.“I knew I could combine my love for creative writing with strategic thinking to craft messages that truly resonated with people,”sheadds.

Madhulika'sRichandDiversePastExperience

Madhulika’sillustriouscareerspansdecades,markedby expertiseinadvertising,socialmedia,strategiccommunications,publicrelations,andbranddevelopment.Eachrole shehasembracedreflectsherabilitytocombinecreativity andstrategytodeliverimpactfulresults.

“At AccorHotels, I managed Pan-India marketing for luxury, mid and budget brands in India, ensuring global branding resonated with local markets,”sheshares.Her tenureincludedspearheadingbrandingandmarketingfor renownedbrandslikeSofitel,Fairmont,Novotel,Ibisand Novotel.Madhulikasuccessfullyexecutedintegrated campaigns,suchasatargetedmarketinginitiativefor theIbisbrand,blendingglobalandregionalstrategies seamlessly.Hereffortsamplifiedbrandrecallanddrove incrementalrevenue,solidifyingherasatransformative leaderinhospitalitymarketing.

Hercorporatecommunicationrolesatcompanieslike IndageVintnersLtd,PidiliteIndustriesLtd,further demonstrateherabilitytodrivebrandvisibilitythrough strategicmediarelations,investorcommunication,and internalbranding.

Acrosshercareer,Madhulikahasconsistentlydriven results,earningherareputationasadynamicleaderin marketingandcommunications.Herstoryisoneof adaptability,innovation,andexcellence,makingheratrue assetineveryendeavoursheundertakes.

InculcatingGrandEthos

Sharingtheguidingprinciplesofherpresentcompany, MadhulikasaysthatatMartist,theyaredrivenbyapassion forcreativelyinspiringbusinesses,brands,andcommunities.“We believe that the true power of creativity lies not just in the work we produce, but in the culture we cultivate.” Theirmissionextendsbeyonddeliveringexceptionaldesign andstrategy;theyarecommittedtofosteringauthenticity, integrity,andethicsineverythingtheydo.

Theyunderstandthatintoday'sworld,it’snotenoughto standout—brandsmustconnectwiththeiraudiencesona deeper,moremeaningfullevel.“That’s why we focus on building not only innovative solutions but also long-lasting relationships based on trust and shared values.”Through everyproject,Madhulikaandherteamaimtoempower theirclientsandinspiretheiraudiences,creatingaripple effectthatresonatesthroughouttheircommunities.

Sheemphasizes,“At Martist, we don’t just create — we create with purpose, passion, and a strong commitment to doing what's right, both for the businesses we serve and the world around us.”

ThePowerofConstantEvolution

Inaconstantlyevolvingmarketinglandscape,asacompany,toremainadaptableandaheadofindustrytrends, providinginnovativesolutionstoone’sclientsisimperative.“Agility is one of our core values,” saysMadhulika Sheunderstandsthatthemarketinglandscapeisconstantly evolving,andstayingaheadofindustrytrendsrequires flexibilityandresponsiveness.“Our team is committed to continuous learning and development, ensuring that we remain adaptable to new challenges and opportunities.”

One of the key technologies we integrate into our workflow is Artificial Intelligence (AI), which allows us to analyze vast amounts of data, identify trends, and personalize campaigns at an unprecedented scale.

“ “

Theybelieveinthepoweroftraining,extensivereading, andongoingresearchtostayinformedaboutemerging trends,technologies,andbestpractices.Thiscommitment toknowledgenotonlyfuelstheircreativitybutalsoallows themtocraftinnovative,data-drivensolutionsfortheir clients.Bystayingcuriousandproactive,they’reableto anticipateshiftsinthemarketandadaptquickly,providing

cutting-edgestrategiesthatkeeptheirclientsaheadofthe curve.

Madhulikaadds,“Our agility, combined with a culture of continuous learning, allows us to deliver solutions that are both forward-thinking and tailored to the unique needs of each client, helping them thrive in an ever-changing market.”

ARevolutionaryLeadership

OftenrecognizedasanempoweringforcebehindMartist’s accomplishments,Madhulika’sjourneyinleadershiphas beenshapedbytheexperiencesandexposureshehashad alongtheway.Everystephastaughtherinvaluablelessons, particularlyaboutthepowerofempowermentandfostering asupportive,inclusiveculture.Leadership,toher,isabout guidingotherswithauthenticityandinspiringthemtoreach theirfullpotential.“I’ve always believed that a great leader not only leads by example but also invests in their team’s growth, providing them with the tools, trust, and freedom to innovate.”

Hervaluesaredeeplyrootedinintegrity,passion,anda commitmenttoinspiringotherstopursuetheirdreams.This visiondriveshereveryday,bothinherprofessionaland personallife.Sheaimstocreateanenvironmentwhereher teamfeelssupportedandencouragedtobringtheirbest ideastothetable,knowingthattheyarevaluedforwho theyareandtheuniqueperspectivestheyoffer

Ultimately,herpurposeistoinspirethosearoundhertolive theirdreams—whetherthat’sbynurturingtheircreativity orbyempoweringthemtobelieveinthemselves,says Madhulika.“In building our team at Martist, I strive to create a culture where collaboration thrives, and everyone feels they have a stake in the company’s success.”

CreatingCompellingStoriesforEveryClient

AtMartist,everyclientandeveryprojectholdssignificant valuetoMadhulikaandherteam,regardlessofitssize. Whetherit'salarge-scale,fullyintegratedcampaignora smaller,highly-targetedinitiative,theyapproacheachwith thesamecommitmenttoexcellenceandinnovation.

Inadditiontothis,theyhavehadtheprivilegeofworking withawiderangeofclientsacrossvariousindustries, includinghospitality,lifestyle,realestate,andB2Bsectors. Fortheirhospitalityandlifestyleclients,they'vecrafted campaignsthatresonatewithaudiencesbyshowcasing authenticexperiencesandaligningbrandnarrativeswiththe emotionsandaspirationsofconsumers.“In real estate, we've executed marketing strategies that not only highlight the unique value of properties but also emphasize the lifestyle they offer, creating compelling stories that captivate potential buyers,”sheinforms.

Similarly,fortheirB2Bclients,theyfocusonbuildingsolid relationshipsanddeliveringtailoredmarketingstrategies

thatdrivegrowthandenhancebrandpositioningin competitivemarkets.Whetherit'savideo,asocialmedia campaign,orafullyintegratedstrategy,teamMartist ensureseveryprojectisapproachedwithcreativityand precision,alwaysalignedwiththeclient’sobjectivesand marketneeds.

Ultimately,everyprojecttheyundertakeisanopportunity forthemtodeliverresultsthatexceedexpectations,insists Madhulika.“The success of these projects lies in our commitment to continuous improvement, the relentless pursuit of creative solutions, and our belief in building long-term relationships that go beyond just delivering a service — we aim to inspire, elevate, and make a real impact.”

Tech-tonicCurrents

Intherealmofmarketing,technologyplaysapivotalrolein enhancingefficiency.Madhulikasaysthey,too,recognize thattechnologyisattheheartofmodernmarketing.“We are committed to leveraging cutting-edge tools to optimize our services and stay ahead in an ever-evolving digital landscape.”Oneofthekeytechnologiestheyintegrateinto theirworkflowis Artificial Intelligence (AI),whichallows themtoanalyzevastamountsofdata,identifytrends,and personalizecampaignsatanunprecedentedscale.

Theyalsoemployadvancedanalyticsand customer relationship management (CRM) systemstogaindeeper insightsintocustomerbehavioursandpreferences,allowing themtocrafthighlypersonalizedmarketingstrategies. Whetherit’ssocialmedialisteningtoolstomonitorbrand sentimentorSEOandcontentmanagementsystemsto improveonlinevisibility,teamMartistensuresthatevery aspectoftheirworkisoptimizedformaximumimpact.

AnAdvicetoAchieveYourDreams

Madhulika’sadvicetoentrepreneurialaspirants,especially womenwishingtoenterthemarketingandcreativesector, issimpleyetpowerful:showupeveryday,nomatterthe challenges,andstaytruetoyourvalues Thejourneyof entrepreneurshipisnotlinear;therewillbeobstacles, setbacks,andmomentsofself-doubt.Butwhattrulymatters isresilience— the ability to persevere even when the going gets tough.

Inanindustrythatevolvesrapidlyandisoftensaturated withcompetition,consistencyiskey Showupforyour team,yourclients,andmostimportantly,foryourself

My aspiration for Martist is to be a beacon of inspiration for the next generation of marketers, encouraging them to follow their passion, stay true to their values, and make their own mark on the industry.

“ “

Yourdeterminationandcommitmenttotheprocesswill carryyouthroughtoughtimesandfuelyourgrowth.Also, keepimprovingyourskillsbylearningandupgrading yourself.

It’sequallyimportanttokeepyourvaluesintact The marketingindustrycansometimestemptyoutocompromiseonintegrityortakeshortcuts.However,staying groundedinyourprinciplesiswhatwillultimately differentiateyouinthelongrun.Authenticityandethical practiceswillbuildtrustwithyourclientsandyourteam, allowingyoutocreatelastingrelationshipsandachieve long-termsuccess.

Finally,asawomanintheentrepreneurialworld,remember thatyoubringauniqueperspectiveandstrengthtothe table.Embraceyourindividualityandleverageitto innovateandinspire.Surroundyourselfwithpeoplewho supportandempoweryou,andneverbeafraidtoaskfor helpormentorshipalongtheway

Stay focused on your purpose, embrace the journey, and remember that every step,nomatterhowsmall, is progress toward achieving your dream

DefiningDigitalDynamics

Inanerawheremarketinggoesbeyondthephysicalrealm, Madhulikasaysthatatfirst,theyprioritizeconstantdigital engagementbyleveragingmultiplechannelstokeepthe conversationgoingwithaudiences.Whetherthroughsocial media,emailmarketing,orpersonalizedcontent,they ensurethattheirclients'brandsstaytop-of-mindand continuouslyconnectwiththeirtargetaudience.Using data-driveninsights,theyoptimizecampaignstomaintain relevantandtimelycommunication,adjustingstrategiesin realtimetomeetevolvingcustomerpreferences.

Brandloyaltyisanotherkeyfocus.Sheadds,“We help our clients build authentic, meaningful connections with their audiences by creating brands that resonate on a deeper level. From brand storytelling to aligning with values that matter to their consumers, we design campaigns that foster trust and emotional attachment.”

LookingtotheFuture:BecomingIndianMarketing’s FutureShapers

MadhulikaenvisionsMartistcontinuingtobeadriving forceofcreativity,innovation,andpositivechangewithin India’smarketinglandscape.“As we move forward, we aspire to push the boundaries of what’s possible, always challenging ourselves to think outside the box and deliver impactful, results-driven solutions for our clients,”she states.Theirgoalisnotonlytoberecognizedfortheir expertiseinmarketingbutalsotocreateacultureof authenticity,ethics,andempowermentthatinspiresothers intheindustry.

Theyplantostayattheforefrontoftheever-evolving digitalworldbyembracingemergingtechnologieslikeAI, AR/VR,andadvanceddataanalyticstocreateinnovative campaignsthatresonatewithtoday’sdigital-savvyconsumers.Theyalsowanttocontinuebuildingontheirstrengths insectorslikehospitality,lifestyle,FMCGandB2Bwhile expandingtheirreachintonewer,high-growthindustries thatwillbenefitfromtheircreativeapproach.

Ultimately,heraspirationforMartististobeabeaconof inspirationforthenextgenerationofmarketers,encouragingthemtofollowtheirpassion,staytruetotheirvalues, andmaketheirownmarkontheindustry.“By combining innovation, creativity, and integrity, we aim to continue leading the charge and shaping the future of marketing in India,”sheconcludes.

Beingyourownboss

Sharma

Redefining Markeng Leadership with Empathy and Innovaon

“

At Quadigy, we're building more than just a team; we're craing a community of forward-thinkers, problem solvers, and, most importantly, lifelong learners.

“

Aru Sharma Co-founder and Head of Markeng Operaons Quadigy

Intheever-evolvingworldofmarketing,AruSharma, Co-founderandHeadofMarketingOperationsat Quadigy,emergesasabeaconoftransformative leadership.Recognizedasoneofthe"Influential Women Leaders in Marketing Industry 2025,"Aruisredefiningthe industrywithherphilosophythatmarketingismorethana gameofwinnersandlosers—it'sajourneyof understanding,connection,andmeaningfulrelationships.

AtQuadigy,aquasi-consulting,full-servicemarketing agency,Aruspearheadsadistinctivefinish-to-startapproach thathelpsB2Bcompaniesnavigateandsolvecomplex marketingchallenges.Herfocusisnotjustontransactions butonbuildinggenuinerelationshipsthatmeetcustomersat theintersectionoftheirneedsandaspirations.

“Marketing isn’t just about solving problems; it’s about creating connections where needs evolve into desires and desires into satisfaction,”Aruexplains.ThisempathydrivenapproachisthecornerstoneofQuadigy’ssuccess, shapingstrategiesthatresonatedeeplywithclientsandtheir audiences.

Aru’svisiontranscendstraditionalmarketingboundaries, championingaholisticapproachthatunitesContent, Search,Social,andDataintoacohesivenarrative.Forher, theseelementsarenotisolatedtacticsbutinterconnected threadswoventocreateseamlesscustomerexperiences.By emphasizinghuman-centricstrategies,sheensuresthat everytouchpointinthecustomerjourneyreflectsgenuine careandrelevance.

Underherleadership,Quadigyhasbecomesynonymous withinnovation,empathy,andmeasurableimpact, solidifyingitspositionasatrustedpartnerforB2Bbrands seekingtonavigatethecomplexitiesofmodernmarketing. AruSharma’sjourneyexemplifiesthepowerofauthentic leadershipandthelimitlesspossibilitiesthatarisewhen businessesfocusonrelationshipsovertransactions.

MasteringtheArtofDigitalPersuasion

Reflectingonherjourneyintothedynamicworldof marketing,Arushareshowherpassionwasignited. “During my MBA, I found myself captivated by the creative aspects of marketing—communication, buyer psychology, and the art of advertising,”sherecalls.“The idea of spending hours on Excel analyzing data seemed as thrilling as watching paint dry. But storytelling, both verbal and visual, felt alive and full of potential.”

Hercareerbeganin2007,atimewhendigitalmarketing wasstillinitsinfancy.“Back then, having a website was a ‘nice-to-have,’social media was for personal use, and ‘viral’was mostly associated with the flu,”shesayswitha laugh.Witnessingtheindustry’stransformationfromthose earlydaystothedigitaljuggernautitistodayhasbeen,in herwords,“a thrilling ride.”

Navigatingthefast-pacedevolutionofdigitalmarketinghas beenajourneyofconstantlearning,creativeexploration, andtheoccasionalstumble.“Mastering the art of digital persuasion isn’t about perfection—it’s about connection,” Aruexplains.“It’s about adapting, innovating, and embracing the ‘oops’moments as stepping stones to greater success.”Herstoryisatestamenttothetransformative powerofresilienceandcuriosityinshapingadynamicand influentialcareer

QuadigyMeansEmpathy

AttheheartofQuadigy’ssuccessliesasimpleyetprofound philosophy: empathy.ForAru,it’smorethanaguiding principle—it’s the lifeblood of the organization.“Empathy isn’t just a buzzword for us; it’s the foundation of everything we do,”Aruexplains.“For our clients, it means understanding their challenges deeply, not just to sell a solution but to address their real needs. We aim to be the bridge that connects their problems to meaningful solutions, not just another vendor offering services they don’t require.”

Thisempatheticapproachextendstotheteamaswell. “We’ve all been in jobs where we felt like just another cog in the machine,”Arureflects.“That’s not who we are. We see our team as individuals with unique aspirations, challenges, and even coffee preferences. We’ve worked hard to create the kind of workplace we’d love to work in—one that listens, nurtures, and respects.”

ThiscultureoftrustandrespecthastransformedQuadigy intomorethanjustamarketingsolutionsenterprise.“We’re a support system, a brain trust, and sometimes, even the comic relief our clients and team members need,”Aruadds withasmile.“It’s the human connections that drive us forward and set us apart in India’s vibrant marketing industry.”

RedefiningHolisticMarketing

ForAru,stayingaheadinthedynamicmarketinglandscape meansfosteringacultureofcuriosityandadaptability.“At Quadigy, we have a healthy obsession with learning,” Arushares.“We’re voracious readers and relentless experimenters, always seeking the next big thing in marketing—whether it’s AI, digital innovation, or creative storytelling. But it’s not just about consuming knowledge; it’s about sharing it. Our culture thrives on dissecting every insight, every trend, and even every failure to turn lessons into progress.”

ThisethosofcollectivelearninghasenabledQuadigyto redefineholisticmarketing.“We experiment relentlessly, blending science, art, and a bit of magic to craft solutions that are not just innovative but transformative,”Aru explains.“As AI reshapes the industry, we’re preparing our team to evolve from specialists into holistic marketers—versatile, multi-skilled, and ready for the future.”

Quadigy’sapproachdoesn’tjustfollowtrends;itsetsthe stageforthem,ensuringclientsreceivecutting-edge solutionsthatcontinuallypushtheboundariesofwhat’s possibleinthemarketingworld.

LeveragingOperationalEfficiencyforCreative Aspirations

AtQuadigy,operationalefficiencyservesasthefoundation uponwhichitscreativeaspirationsflourish.UnderAru’s leadership,theenterprisehasmasteredthedelicatebalance betweenstreamlinedprocessesanddeliveringexceptional userexperiences.Byleveragingadvancedtechnology, refiningworkflows,andfosteringacultureofcontinuous improvement,Quadigyensuresthatitsoperationsremain sleek,responsive,andcapableofmeetingmarketdemands withoutcompromise.

However,operationalexcellenceisn’tmerelyabout efficiency—it’saboutenablingcreativity.Quadigy’steams ofstrategists,creatives,andtechexpertsworkinperfect harmony,ensuringthatinnovationandengagementthriveat everytouchpoint.Fromtheinitialclicktothelasting impression,theorganizationcraftsexperiencesthat connect,engage,anddelightonadeeplypersonallevel.

“Operational proficiency is the vessel that carries our creative aspirations,”Arubelieves.“It’s not about choosing one over the other; it’s about leveraging each to elevate the other.”Byaligningdata-driveninsightswithboldcreative visions,Quadigycontinuestoredefinewhat’spossiblein marketing,strikingaseamlessbalancebetweenefficiency andimagination.

Sustainability,Technology,andTeamDynamics

AtQuadigy,sustainability,technologicaladvancement,and athrivingteamcultureformthetrifectathatdrivesits success.Guidedbyacommitmenttoenvironmental responsibility,theorganizationstartswithsmallyet impactfulinitiatives,suchasreducingpaperuse,optimizing digitalworkflows,andembracingremoteworktominimize commutingemissions.Thesepracticesarecomplemented bydigital-firststrategiesinclientprojects,whichalignwith eco-consciousconsumerpreferenceswhilesignificantly reducingtheenvironmentalimpactoftraditionalmarketing methods.“It’s a journey with no finish line,”saysAru Sharma,emphasizingthateverystepforwardisastride towardsahealthierplanet.

TechnologyservesasQuadigy’sbackbone,enablingthe companytostayaheadintheever-evolvingmarketing landscape.AdvanceddataanalyticsandAIprovidedeep insightsintocustomerbehaviour,empoweringtheteamto crafthyper-targeted,impactfulcampaigns.Automation ensuresseamlessengagementacrosscustomerjourneys whileemergingtechnologieslikeAIandpredictive analyticsallowQuadigytoforecasttrendsandpersonalize effortsatscale.Collaborationtoolsfurtherstrengthenteam cohesion,ensuringalignmentwithclients’overarching goals.ForQuadigy,technologyismorethanatool—it’sa strategicpartnerthattransformsmarketingeffortsinto measurablebusinessoutcomes.

Thissynergybetweensustainabilityandtechnologythrives withinacultureofgrowthandempowerment.Quadigy’s emphasisoncontinuouslearningfosterscuriosityand innovation,withteammembersencouragedtothinkbeyond boundaries.Collaborativeproblem-solvingsessionsand skilldevelopmentworkshopsensurethateveryvoiceis valuedandeveryideaexplored.“At Quadigy, we’re building more than just a team; we’re crafting a community of forward-thinkers and lifelong learners,”Arushares.By blendingtechnicalexpertise,creativity,andempathy, Quadigynurturesaworkforcethat’spreparedtotacklethe challengesoftomorrowwhilestayingtruetoitsvisionfora sustainablefuture.

AWiseLeaderAdvises

Aru’sleadershipphilosophyisablendofempowerment, guidance,andopencommunication,makinghera cornerstoneofQuadigy’ssuccess.“Leadership is less about wielding authority and more about cultivating an environment where creativity and independence thrive,”she explains,likeningherroletothatofaconductor harmonizinganorchestra.Arubelievesingrantingherteam theautonomytoexploretheirpaths,experiment,andeven makemistakes,saying,“It’s like handing them a map and saying, ‘There are many ways to get to the destination. Pick one, and I’ll be right here if you need me.’”This approachfostersinnovationandownership,whileher steadypresenceasacompassensuresalignmentwiththe organization’sgoals.

Foraspiringentrepreneurs,especiallywomenventuring intomarketing,Aruoffersprofoundadvicerootedinher experiences:embraceunpredictability,buildastrong supportnetwork,anddaretotakecalculatedrisks.She emphasizestheimportanceoflifelonglearninginaneverevolvingfield.Sheurgeswomentowieldtheirunique perspectivesasstrengths,remindingthem,“Your voice is powerful, and your insights are invaluable. Shine boldly.” Herwisdomunderscoresherbeliefthatgreatleadershipand marketinglieinunderstandinghumanbehaviour,emotions, andmotivations—transformingchallengesinto opportunitiesforgrowthandsuccess.

ADigitalizedFutureVision

AruSharma’svisionforthefutureofmarketingisdeeply rootedinharnessingcreativity,data,andinnovationto redefinedigitalengagement,loyalty,andnovelty At Quadigy,sheleadswithastrategythatblends personalizationwithcutting-edgetechnologiestocreate immersivebrandexperiences.“Building loyalty isn’t about transactions; it’s about forging relationships,”she emphasizes,highlightingQuadigy’scommitmentto consistentvaluedeliveryandmeaningfulcustomer interactions.

ByleveragingadvancedanalyticsandAI-driventools,the companycraftstailoredcontentstrategiesthatcaptivate audiencesandfosterlong-termconnections.Constantly exploringemergingtechnologiesandtrends,Quadigy ensuresitsclients’marketingeffortsremainfreshand impactful,helpingthemadapttotheever-evolvingdigital landscapeandstandoutinacrowdedmarketplace.

How Can Marketing Support Each Other? in WOMEN

Mentorshipisthekeytogrowth,innovation,and successinthefast-pacedandconstantly changingworldofmarketing.Forwomenin marketing,whofaceissuessuchasgenderbiases,work-life balanceissues,andunderrepresentationinleadership positions,thepowerofmentorshipcannotbe overemphasized.Whenwomeninmarketingcometogether tosupporteachother,theynotonlyelevateindividual careersbutalsocontributetocreatingamoreinclusiveand diverseindustrylandscape.

TheSignificanceofMentorship

Mentorshipprovidesinvaluableguidance,support,and knowledgesharingthatcanaccelerateprofessionalgrowth. Sheisasoundboardforideas,givesconstructivefeedback andhelpsnavigatecareerchallenges.Amentorwho understandstheintricaciesofthefieldandtheunique hurdleswomeninmarketingfacewouldbetransformative forthem.

Mentorshipalsobringsconfidence.Somanywomensuffer from"impostersyndrome,"aconditionwheretheydoubt themselvesdespiteevidentsuccess.Amentorcanhelpthese womendispelsuchdoubtsasheencouragesthementeeand reaffirmsthelatter'sstrengthsandachievements.

HowWomenCanSupportEachOtherThrough Mentorship?

Be Open to Mentorship Roles

Womeninmarketingshouldtakeproactivestepstoseek opportunitiestomentor.Insightsgleanedfromyearsof navigatingtheindustrycanprovetobevaluableguidance fornewerprofessionals.Experiencedmarketerscanguide menteesinwaystoavoidcommonpitfallsandgrowth opportunities.

Establish Networking Opportunities

Marketingprofessionalsrequirestrongnetworkstothrive, andwomen'ssupportcanfacilitatethis.Anexampleis havingwomenarrangeprofessionalnetworkingevents; introduceoneanothertotheirrelevantindustrycontactsand connections;orparticipateinindustry-relatedorganizations fornetworkingandeducation.Collaborativerelationships maybecomeopportunitiesforthejobmarketaswellas providinganideaswap.

Formalmentorshipisnottheonlyaspectthatconnects mentorship.Womeninmarketingcanpromoteaninclusive culturebymentoringeveryday Thisinvolvessupporting eachotherinideas,celebratingsuccesscases,and constructivecriticisminmeetings.

ProvideSkillsDevelopmentActivities

Marketingisafieldrequiringcontinuouslearning.Women canmutuallysupportoneanotherbysharingsources, recommendingcourses,andhostingworkshopsonskills development.Thismentorshipwouldalsoguidethe menteesonthetrendandtechnologicalinnovations.

Foster Leadership and Exposure

Underrepresentationofwomeninleadershippositionsis anotherchallengethattheyfaceinmarketing.Mentorscan encouragethementeestotakeupsuchpositionsandhelp buildtheirconfidencelevelintakingonthosepositions. Theareasofnegotiation,publicspeaking,andstrategic decision-makingaretheareaswheresuchadviceismost crucial.

Offer Emotional Support

Themarketingindustrycanbedemandingwithdeadlines andexpectations.Womencanhelpeachotheroutby offeringempathyandunderstanding.Mentoringislistening, reassurance,andexperiencesofovercomingsimilar challenges.

BenefitsofMentorshipforMentorsandMentees

Mentorshipisatwo-waystreet.Whilementeesgain knowledge,guidance,andsupport,mentorsalsobenefit. Mentoringallowsexperiencedprofessionalstorefinetheir leadershipskills,stayconnectedtoemergingtrends,and gainfreshperspectivesfromtheirmentees.Thesenseof fulfillmentthatcomesfromhelpinganotherwomansucceed isalsoimmenselyrewarding.

SuccessStoriesofWomenSupportingWomen

Manysuccessstoriesaredrawnfromthepowerof mentorshipamongwomeninmarketing.Forinstance, manysuccessfulmarketingexecutiveshavetestifiedthatit helpedthemclimbuptheleadershiprankstoleadership positionsandsurmountedmanyoccasionsthroughthe guidanceofwomenmentorswhoprotectedthemthrough careerchangesinlifeandgavethemconfidence.Mentees whohavereceivedmentorshipgoaheadtobecomementors themselves,creatinganempireofempowerment.

Thoughmentoringishighlyvaluable,italsohasitsshareof challenges.Timeconstraints,mismatchedexpectations,and limitedaccesstoavailablementorscanbechallengingto mentorshiprelationships.Theseareovercomebyutilizing technologytohostvirtualmentoringsessions,settingup goalsfortherelationship,andpartakinginorganized programsbyindustryassociations.

BuildingaMentorshipEcosystem

Organizationsinthemarketingindustrycanplayapivotal roleincreatingarobustmentorshipecosystem.Theycan establishformalmentorshipprograms,providetrainingfor mentors,andcreateaculturethatvaluesandsupports mentorship.Industryeventsandconferencescanalsoserve asplatformsforconnectingpotentialmentorsandmentees.

TheWayForward

Asthemarketingindustrycontinuestoevolve,itisonly necessarytohaveagrowingneedformentorship.Inthis sense,womeninmarketingcanworktobreakbarriers, driveinnovation,andpavethewayforfuturegenerationsof femalemarketersthroughmutualsupportandmentorship. Thestrengthofwomensupportingwomen,asagroup,is indeedapowerfulforcethatcanreshapetheindustryfor better

Itreallymatters;thepowertohelpwomentoexcelishuge. Diversityinleadershipincreasesaswomen'sempowerment develops.Mentorshippromotescollaborationand inclusivenessasaculture,whileawomanwhocanbecome amentorcandevelopasignificantinfluenceoverthe marketingindustry.

Build your business success around something that you love — something that is inherently and endlessly interesting to you

A Digital Marketing Maverick –

Shraddha Agrawal

Ensuring Maximum Returns to Clients on Their Marketing Investments with DigiDNA

Themarketinglandscapehasundergoneaseismic shift,drivenbyaconfluenceoftechnological advancementsandevolvingconsumerbehaviours. Theriseoftheinternet,theproliferationofmobiledevices, andtheemergenceofsocialmediahavefundamentally alteredhowbusinessesconnectwiththeiraudiences,says ShraddhaAgrawal,theFounderandCEOofDigiDNA, aswellasrecognizedamongthetrailblazersnavigatingthis dynamiclandscape.

“Gone are the days of mass marketing and one-size-fits-all campaigns. Today, consumers are bombarded with information from a multitude of channels, demanding personalized experiences that resonate with their unique needs and preferences,”sheadds.Thisshifthasnecessitateda fundamentalrethinkingofmarketingstrategies,demanding amoredata-driven,customer-centric,andagileapproach.

Shraddhafurthersthattechnologicaladvancementshave empoweredconsumerswithunprecedentedaccessto informationandcontrol.“They can easily research products and services online, compare prices, and read reviews from other consumers.”Thishasempoweredconsumerstomake moreinformedpurchasingdecisionswhilesimultaneously increasingthepressureonbusinessestodifferentiate

Shraddha Agrawal Founder and CEO DigiDNA

themselvesandbuildstrong,authenticrelationshipswith theircustomers.

Shestatesthatsocialmediaplatformshaveemergedas powerfulmarketingchannels,enablingbusinessesto connectwiththeirtargetaudiencesinrealtime,buildbrand loyalty,andgeneratevaluablecustomerinsights.“However, the rise of social media has also presented new challenges, such as the need to manage brand reputation, navigate the complexities of social media algorithms, and effectively engage with a diverse and demanding audience.”

Furthermore,Shraddhabelievesthattheriseofartificial intelligence(AI)andmachinelearningisrevolutionizing themarketinglandscape.“AI-powered tools are being used to analyze vast amounts of data, personalize marketing campaigns, automate repetitive tasks, and gain deeper insights into consumer behaviour. These technologies are enabling marketers to deliver more targeted, personalized, and effective campaigns while improving efficiency and productivity.”

Asaleaderof a premier digital marketing consultancy, Shraddhashinesonthehorizonofinnovation,leadership, andresilience,carvinghernicheasoneofthemost influentialwomenleadersinthemarketingindustryin 2025.

PioneeringaData-DrivenMarketingRevolution

Shraddha’sexpertiseliesintransformingtraditional marketingparadigmsintoprecision-driven,data-centric campaigns.Shehighlightsthecontrastbetweentraditional marketinganditsdigitalcounterpart,notingthatwhile conventionalmethodsrelyonbroad,generalized messaging,digitalmarketingthrivesonlaser-targeted strategies.“This translates to higher engagement and return on investment (ROI) for businesses. That is how we at DigiDNA help our clients maximize returns on their marketing investment,”saysShraddha.

Herapproachunderscorestheimportanceofleveraging dataanalyticsandinnovativetoolstocraftpersonalized marketingstrategiesthatresonatewithspecificdemographics,behaviours,andpreferences.Thisphilosophyhas positionedDigiDNAasatrustedpartnerforbusinesses strivingtooptimizetheirdigitalpresenceandachieve measurablegrowth.

ADecadeofExcellenceandExperience

Withover13yearsofexperienceanda Master’s in Business Administration fromtheprestigiousIIMIndore, Shraddhacombinesacademicexcellencewithpractical expertise.Hercareerspansdiversedomains,including fintech,travelandtourism,U.S.healthcare,andcloud computing,showcasingherversatilityandabilitytoadapt tovariedindustries.

Shraddha’sjourneyintodigitalmarketingbeganwithan innatecuriosityaboutcustomerbehaviourandapassionfor utilizingtechnologytocreateimpactfulcampaigns. Reflectingonherroots,sheshares,“Coming from a traditional business background, I was driven to learn more about digital marketing after seeing its revolutionary potential.”Herrelentlesspursuitofexcellenceand commitmenttoinnovationhavesincepropelledDigiDNA tonewheights.

InnovationandAdaptability:TheCornerstonesof Success

UnderShraddha’sleadership,DigiDNAthrivesona philosophyofcontinuouslearningandadaptability.She emphasizestheimportanceofinnovationanddata-driven strategiesinstayingaheadinanever-evolvingindustry “We think that to be competitive in the digital marketing world, we must continually explore new ideas and technology,”Shraddhaexplains.

Byfosteringacultureofexperimentationandcreativity, DigiDNAensuresitsstrategiesremainagileandresponsive tomarketdynamics.Thisadaptabilityextendstotheiruse ofcutting-edgetechnologies,suchasAI-drivenanalytics andautomationtools,whichstreamlineoperations,enhance customerengagement,anddelivertangibleresultsfor clients.

EmpoweringTeamsforExcellence

Shraddhabelievesthatanempoweredworkforceisthe backboneofanysuccessfulorganization.AtDigiDNA,she cultivatesacultureofgrowth,collaboration,andmutual respect.“Fostering a culture of growth, skill development, and empowerment is more than a checkbox at our organization; it is ingrained in our DNA,”shestates.

That is how we at DigiDNA help our clients maximize returns on their marketing investment. “

Throughpersonalizedmentoringprograms,ongoing learningopportunities,andasupportiveworkenvironment, Shraddhaensuresthateveryteammemberfeelsvaluedand motivated.Herleadershipstyleprioritizesopencommunication,trust,andprofessionalgrowth,creatingacohesive teamthatdrivesthecompany’ssuccess.

OvercomingChallengeswithResilience

Thepathtosuccessisrarelywithoutobstacles,and Shraddha’sjourneyhasbeennoexception.Sherecounts instanceswhereDigiDNAfacedmarketdisruptionsand challengingclientexpectations.“Through collaborative problem-solving and creative brainstorming, we immediately altered our strategy to meet the new difficulties, ultimately emerging stronger and more resilient than before,”sheshares.

ThisresilienceisatestamenttoShraddha’sunwavering determinationandherteam’sabilitytoadaptandthrivein adversity

AVisionfortheFuture

Lookingahead,ShraddhaenvisionsDigiDNAasacatalyst forlong-termgrowthandsuccessindigitalmarketing.“Our mission is based on the concept that digital marketing is a journey rather than a destination,”sheexplains.

Herforward-thinkingapproachincludesexpanding DigiDNA’sreach,forgingstrategicpartnerships,and maintainingitspositionattheforefrontofmarketing innovation.Byfocusingoncontinuousimprovementand deliveringexceptionalclientoutcomes,Shraddhaispaving thewayforabrighter,moresustainablefutureforher companyandtheindustry

AdviceforAspiringEntrepreneurs

Asaninfluentialleader,Shraddhaispassionateabout mentoringthenextgenerationofentrepreneurs,particularly

womenaspiringtoenterthemarketingsector.Heradviceis bothpracticalandinspiring:“Embrace your unique strengths and perspectives. Do not hesitate to take risks, challenge the status quo, and follow your passions with tenacity and perseverance.”

Sheemphasizestheimportanceofbuildingsupportive networks,seekingmentorship,andcontinuouslylearningto stayaheadinanever-changingindustry.“Aspire to achieve higher expectations and dream big; rise for the stars; even if you only reach 30%, consider yourself successful,”she adds.

BalancingProfessionalandPersonalLife

Beyondherprofessionalachievements,Shraddhaisafirm advocateofmaintainingaharmoniousbalancebetweenher familyandcareer.Thisholisticapproachnotonlyenhances herwell-beingbutalsofuelsherdriveforsuccessand continuedexcellence.

ALegacyofLeadershipandInnovation

Shraddha Agrawal’s journey as the Founder and CEO of DigiDNA isaremarkabletestamenttothepowerof determination,innovation,andasteadfastcommitmentto excellence.Herleadershiphasredefinedtheboundariesof digitalmarketing,inspiringanewgenerationofprofessionalstodreambigandstriveforgreatness.

Asoneofthe Influential Women Leaders in the Marketing Industry in 2025,Shraddhacontinuestoshapethefutureof marketingwithhervisionaryapproach,unwavering resilience,andunrelentingpassionforcreatingmeaningful connectionsinthedigitalage.

Navigating the Digital Age

Thedigitalerahascompletelyrevolutionizedthe globe'sindustriesandmarketingisnodifferent.

Socialmedia,data-drivenstrategies,andnew technologiesarereshapingtheveryfaceofmarketing continuously,hencequiteanevolvingscenario.Inallthese, womeninmarketingstandatthesteeringwheelandlead thewayforward.

BreakingTraditionalBarriers

Thisfieldofmarketingisdominatedbymalesinitshistory, buttheentryofdigitalhasalsoopenedanopportunityfor womentoenterintomainstream.Digitalrevolutionhas providedanopportunityforwomenparticipationinall forms,beitcontentcreation,socialmediamanagement,or influencermarketing.Womenarecapitalizingoncreativity, analyticalthinking,andstrategicmindsetsavailableinthis space.

Womenhavebroughtmoreauthentic,storytelling,and relationship-buildingapproachestomarketingstrategies. Theempatheticapproachofwomenresonatesmorewith theconsumerstoday,wholookformeaningfulconnections withbrands.

EmbracingTechnologicalInnovation

Inthedigitalage,stayingaheadofthecurverequiresthat sheinnovateandbealerttorapidlyemergingtechnologies: artificialintelligence(AI),dataanalytics,automation,etc. Moremarketingwomenareusingthesetoolstobettertheir campaignsandachievedata-drivenoptimization.

LeveragingAIinsightswillenableherbetteranalysisof customerbehavior,personalizationofcontent,andan optimalmarketingstrategy.

importantresourcesforprofessionaldevelopment.Infact, suchnetworkshelpindividualsdevelopasenseof belongingandempowerment.

Collaborationisanotherweapon.Womenmarketerscan collaborateandovercomechallengesiftheyworkon projectstogetherandshareknowledgeandmagnifyeach other'svoices.

Self-SolvingtheIssues

Women in M a r k e t i n g

TheemergenceofsocialmediasitessuchasInstagram, LinkedIn,andTikTokhasopenedupplatformsthrough whichwomenbuildpersonalbrandsandreachtheaudience directly.Femalemarketershavebeenabletoleveragethese socialmediasitesinawaythatfostersengagementand popularmovements.

LeadershipandRepresentation

Thefemaleshavemanagedrelativelywellinmarketing, thoughstillmuchtoorderinthissphere.Forallthose positionsheldinleadershipcapacitiesremainstrictly masculine;afemaleunfortunatelybearsthetagand stereotypingonthejobofbias.Nonetheless,mostofthese companiescometorealizethatthisdiversitymakessense, thereforecreateanenablingatmosphere.

Womenleadersinmarketinginspirethenextgenerationby sharingtheirexperiencesandadvocatingforequal opportunities.Theyarehelpingotherwomennavigatethe complexitiesofthedigitalagebyfosteringacultureof mentorshipandcollaboration.

ThePowerofCommunity

Oneofthewaysthroughwhichwomeninmarketinghelp oneanotheristhroughbuildingstrongprofessional networks.Inthisregard,WomeninDigitalandSheRunsIt offeraccesstoopportunitiesforwomentorelatewitheach other,gaininsights,andgainaccesstoaccesssome

Despitetheirsuccesses,womeninmarketingfaceunique challenges,suchaswork-lifebalance,genderbiases,and pressuretostayconstantlyupdatedwiththelatestdigital trends.

Organizationsmustplayaroleintheseissuesbyoffering flexibleworkarrangements,promotingdiversityand inclusion,andprovidingopportunitiesforcontinuous learning.

Womenthemselvescanaddressthedifficultybyinvesting inprofessionaldevelopment,seekingmentorship,and advocatingfortheircontributions.Self-advocacyand confidenceareallpartsofanalmosthypercompetitive environmentthatthrivesinthedigitalworld.

FutureOutlook

Thefutureofmarketingisundoubtedlydigital,andwomen arepoisedtobeattheforefrontofthistransformation.As technologycontinuestoevolve,theindustrywillrequire diverseperspectivesandinnovativethinking.Womenin marketinghavealreadyproventheirabilitytoadapt,lead, andexcelinthisdynamiclandscape.

Withtheembraceoftechnology,supportivecommunities, andequalopportunities,womenwillcontinuetomoldthe futureofmarketing.Theireffortswillnotonlybring businesssuccessbutalsomaketheindustrymoreinclusive andequitable.

Inessence,digitalizationisbothanopportunityanda challengeforwomeninmarketing.Navigatingthese changeswithresiliencyandinnovationnotonlyadvances theircareersbutalsoforgesthepathwayforfuture generations.Theirjourneyrepresentsthepowerof adaptability,collaboration,andleadershipinsuchaneverevolvingindustry.

You will be defined not just by what you achieve, but by how you survive.