Ambition is the spark that Ignites the fire within ambitious Women Exploring the Exploring the DDigitaltransformationhasunravelledsomeofthe unique,modern,simplifiedandyetwell-organized waysineverybusinesssector.Communicationhas becomemorespecific,targeted,fast,widespread,farreaching,andeffectivewiththecrucialroleoftechnological applications.Forinstance,ifwetakealookatmarketing andadvertisingthesedays.Itsall-digital.Modern entrepreneurshaveshiftedthemfromtraditionalmasscentricgenericadvertisingmediumstosmartandeffective digitalmarketing.
Dynamicandresponsivee-commercewebsitesthatarethe newbusinessaddressofferauniquewindowofseamless, safeandsleekmethodsoftransacting.Thetypicalvisiting cardshavebeenreplacedwithdigitalcardsequippedwith smartQRcodethatopensacompletedigitalavenueforthe prospects.E-mailsarethecorebasicthreadsof communicationthatareenabledtotransferhighervolumes ofdatainstantly.Onthebrighterside,onlineadvertising andpromotionshavebeenofferingmassivereach,control, feasibilityandflexibilityincommunication.
skills,experiences,andaccomplishmentsthathave contributedtotheirrecognitionassomeofthemost influentialfiguresinmarketing.Theirvision,creativity,and unwaveringdedicationhavepropelledthemtotheforefront oftheindustryandhaveenabledthemtomakealasting impactonthewayweperceiveandengagewithbrands.
Train skill. Asweexploretheprofilesoftheseremarkablewomen,we willwitnesstheirremarkablejourneys,highlightingtheir notableachievements,successfulcampaigns,andthe initiativestheyhavechampioned.Throughtheirefforts, theyhavenotonlyachievedremarkablepersonalsuccess buthavealsopavedthewayforfuturegenerationsof womeninmarketing.
Let’sdelveintothestoriesoftheseteninfluentialwomen whohaveleftanindelibleimprintonthemarketingworld in2023.Throughtheirexceptionalcontributions,theyhave becomebeaconsofinspiration,pushingtheboundariesof marketingandshapingthefutureoftheindustry
FlipthroughthePagesandhaveaDelightfulRead!
Inthedynamicworldofmarketing,thereareindividuals whostandoutfortheirexceptionalleadership,innovative strategies,andprofoundimpactontheindustry.Aswe delveintoQ3oftheyear2023,wewitnesstheriseof numerousinfluentialwomenwhohaveredefinedthefield andleftanindeliblemarkonthemarketinglandscape.
InsightsSuccesscelebratestheachievementsofthe10 exceptionalwomenwhohavebecometrailblazers,thought leaders,andchangeagentsintherealmofmarketing.They haveshatteredglassceilings,transformedbrands,and inspiredcountlessprofessionalsaroundtheglobe.From pioneeringdigitalstrategiestochampioningdiversityand sustainability,thesewomenarereshapingtheway businessesconnectwiththeiraudiences.
The10MostInfluentialWomenInMarketing,2023, featuresinnovativeleaderswhopossessauniquesetof
Abhishek Joshi AbhishekJoshi
Cov Story Cheryl CherylGuin Guin Shaping the Future of Marketing with Technology and Humanity Editor-in-Chief
Merry D'Souza
Deputy Editor Executive Editor Assistant Editor
Abhishek Joshi
Visualizer
David King
Senior Sales Managers
Sihanee M., Rouniyar A.
Marketing Manager
James M.
Technical Head
Jacob Smile
Technical Specialist
Prachi Mokashi
SME-SMO Executive
Sagar Lahigade
Jenny Fernandes
Circulation Manager
Robert Brown
Anish Miller
Art & Design Director Associate Designer
Ankita Pandharpure
Revati Badkas
Business Development Manager
Tim, Saurabh Mane
Sales Executives
Joe, Gaurav Gurav
Business Development Executives
Steve, Joe
Digital Marketing Manager
Dominique T.
Research Analyst
Frank Adams
Database Management
Stella Andrew
sales@insightssuccess.com March, 2023
We
Technology Consultant
David Stokes
FeaturedPerson AndreaSengara Headof Marketing-U.S.
CarmenTrue VicePresident Marketing
CherylGuerin Executive VicePresident
ElaineMulan HeadofMarketing &Business Development
JamieMoldafsky ChiefMarketing andCommunications Officer
JenniferSaenz EVP,Chief MerchandisingOfficer
CompanyName CampariGroup camparigroup.com
Qualcomm qualcomm.com
Mastercard mastercard.com
Corlytics corlytics.com
Nielsen nielsen.com
AlbertsonsCompanies albertsonscompanies.com
LauraElkins OperationsAdvisor ofMarketing
PamMoore CEOandFounder
RoshniWijayasinha CEO
Stacy Mcdonald-Mickey HeadOfGlobal Marketing
AdventInternational adventinternational.com
MarketingNutz pammarketingnut.com
ProshMarketing proshmarketing.com
AdarePharmaSolutions adareps.com
Brief Andreaservesasanactiveindustryvolunteertoshareandlearn bestpractices&emergingtrendsbecauseofherpassionfor marketing,innovation,peopledevelopment&digital transformation.
CarmenoffersDigitalOperationsandMarTechsystem delivery,ensuringaunifiedcustomerexperienceacross qualcomm.comandQualcomm'secosystemofdigital touchpoints.
CherylGuerinisresponsiblefortheoverallstewardship, innovationandactivationoftheglobalMastercardbrandasan ExecutiveVicePresidentofBrand,Advertising,Media,Digital MarketingandResearch.
ElaineisaB2Bmarketingleader,with20+yearstrackrecord infinancialsoftwaretechnology(FinTech)marketing, designinganddeliveringresultsorientatedmarketing programmes,builtonidentifiedmarketingstrategies.
Jamieisaseasonedmarketingandcommunications professionalwithinvaluableexpertise,whichshehasgained over30yearsacrossarangeofindustries.
Jenniferhasextensiveglobalindustryexperienceandaproven trackrecordofdrivinggrowththroughmarketing,analytics, andproductinnovation,allgroundedinadeepunderstanding oftheconsumer
Lauraisamarketingandleadershipconsultantwithglobal experienceacrossconsumerpackagedgoods,luxuryfashion andcosmeticsbrands.
PamisaCMOandCEOandaself-admittedgeekinlovewith theart,scienceandorganicintersectionofhumansand technology
Roshniisatrustedmarketingleaderwithover17yrsof progressiveexperiencehelpingcompaniesbringbrandsand productstomarket.
Stacyhasastrongtalentforbuildingbrandawarenessand adeptatpenetratingmixedmarketsacrossdiversemedia channels.
CovStory Cheryl Guerin Executive Vice President Mastercard
Cheryl Cheryl Guin Guin Shaping the Future of Marketing with Technology and Humanity Cheryl's passion for learning and skill collecting is evident as she expresses how critical it is to drive success for the brands they work for and lead their teams.
Withovertwodecadesofexperienceinthe marketingindustry,CherylGuerinhas establishedherselfasaleadercommittedto inspiringbusinessdecisions,newofferings,and communicationsacrossthecompany.AsanExecutiveVice PresidentatMastercard,Cheryldrivesthecompany's globalmarketingeffortsandbrandstrategy.Herexpertise andleadershiphavehelpedMastercardestablishitselfasa purpose-drivenbrandcommittedtocreatingamore inclusiveandsustainableworld.
Withadeepunderstandingofthepowerofhuman connectionandtheimportanceofauthenticityinmarketing, Cherylhasbeeninstrumentalinshapingthecompany's approachinHuman-to-Humanmarketing.Hercontributions totheindustryhavebeenrecognizedwithnumerousawards andaccolades,cementingherreputationasavisionary leaderandatrailblazerinmarketing.
Let us understand her exciting journey in-depth.
ARemarkableJourney Cherylhashadafantasticjourneyinhercareer!Her passionformarketingandadvertisingbeganincollege whensheparticipatedintheAmericanAdvertising Federationstudentcompetition.Aftercollege,Cheryljoined theadagencysideofthebusiness,gainingexperience workingwithmanycompanies.Soonafterhavingherfirst child,shemadeasignificantmovetothebrandsideofthe
business,joiningMastercard.ItwastherethatCherylbegan tomakehermark.Herexperiencemanagingpartner marketingopportunitiesandintegratedpromotions programswiththeirsponsorshippropertieswasinvaluable. Buttheturningpointinhercareercamewhenherboss pushedheroutofhercomfortzoneandintothedigital marketingworld.
CherylisakeymemberoftheMastercardteamthat’s helpingshapethefutureofmarketing.Shewentontolead USMarketing,pivotedtoProductandServicesforNorth America,andthenbecameCreditProductleadglobally. ReturningtoNorthAmerica,CherylmanagedMarketing& Communications.Shelaunchedanofferingthatsheis incrediblyproudof,TrueName.Cherylnowleadsthe GlobalBrandStrategy,DigitalMarketing,Advertising, Media&Insightsfunctions.Herjourneyhasbeenfullof newopportunitiesandskillstoaddtoheralready impressiverepertoire.Cherylisexcitedaboutwhatthe futureholds!
TheShiftedTimes Cheryl's passion for marketing has provided her with not only a successful career but also a way to make a positive impact on society. Cherylwasecstatictoreflectonherjourneyandhowfar shehadcomeinhercareer.Sherememberedhowthings weredifferentwhenshestartedworkingatanadagency. Menwereautomaticallygivenroleswithclientsorinnew businessdevelopment.Atthesametime,womenwiththe samequalificationswereassignedadministrativepositions. Despiteencounteringblatantgenderbias,Cherylrefusedto letitdeterherandworkedhardtoproveherworth.Her effortspaidoff,andshewaspromotedwithinayear—this valuablelessonofconstantlypushingtodomorestuckwith herthroughouthercareer.AtMastercard,Cherylfounda culturealignedwithherinclusionandequalopportunity values.SheisthrilledtosaythatwomenatMastercardearn thesameasmenandisproudoftheprogramstheycreated suchasGirls4TechandtheStriversInitiative.Cheryl spearheadedtheStiversInitiative,whichaimstoprovide supporttowomen-ownedsmallbusinessesintheU.S.,with afocusonunderservesbusinessesowners.
TheSignificantImpact Cheryl'spassionformarketinghasprovidedherwithnot onlyasuccessfulcareerbutalsoawaytomakeapositive impactonsociety Throughouthercareer,shehaslaunched programsthathavechangedlivesandmadeasignificant differenceintheworld.Oneofhermostnotable achievementswasestablishingapartnershipandcause
marketingprogramwithStandUpToCanceroveradecade ago,whichhasgeneratedover$65MMindonationsto supportcancerresearchandledtoseveralFDA-approved drugs.
ButCheryl'sdesiretodogooddoesn'tstopthere.She recognizedapainpointfortransgenderandnon-binary individualswithlegalnamesdisplayedontheirpayment cardsthatdidn'talignwiththeiridentity Toaddressthis issue,Cheryl'steamintroducedtheTrueNamefeature, enablingindividualstohavetheirchosennameprintedon thecard,providingasenseofprideandownershipwhile ensuringtheirsafetyandprivacy.Thisinnovationhas provensuccessful,withTrueNamenowavailableinover 40countries.
Cheryl'spassionformakingapositiveimpacthasbenefited societyandhercompany'sbrandandbusinessgrowth.Her employeesareproudoftheworktheydoandtheimpact theyaremakingontheworld.Cheryl'scommitmentto usinghermarketingskillsasasuperpowertodogoodis pricelessandinspiringtomany
TheCoreValues Mastercardpridesitselfonhavingaculturecenteredaround decency.Whilemanyarefamiliarwiththeimpactof intelligencequotient(IQ)andemotionalquotient(EQ)in theworkplace,thecompanyplacesequalimportanceon whattheycallthe"decencyquotient"(DQ).Thisfocuson DQcreatesasafeandrespectfulworkenvironmentwhere employeescandotheirbestwork.Mastercardbelieves everyoneshouldbetreatedwiththesamerespectand considerationtheywouldliketoreceive.Thisapproachisa corevalueofthecompanyandauniquesellingpointthat setsthemapartfromitscompetitors.Overall,theytake greatprideinthecompany'scommitmenttodecency
SailingwithTechnology Theimpactoftechnologyonthemarketingfunctionat Mastercardhasbeenimmense,accordingtoinsiders.The companyhasembracedinnovationandhasbeenableto makeapositivedifferenceinthelivesofconsumersand businessesworldwide.Astechnologycontinuestoshapethe future,thecompanyisfocusedonbuildingauthentic connectionswiththecommunitiestheyserve,emphasizing thehumanapproach.TherecentlylaunchedMastercard ArtistAcceleratorisaprimeexampleofthecompany's dedicationtocombiningtechnologywithapeople-centric
approach.Theprogramteachesmusicianshowtocreate, collaborateandmonetizetheirworkinthedigitalage,using cutting-edgetoolslikeNFTs,Blockchain,andanAIgeneratedmusicstudio.Byusingtechnologytoconnect peoplewiththeirpassionsandpurpose,Mastercardis settinganewstandardforthemarketingindustry
Themarketingindustryhasexperiencedsignificantchanges recently,andCherylhasbeenexcitedtobepartofthis transformation.Theshifttowardsdigitalmarketingandthe demandforexperientialmarketinghasrevolutionizedthe industry.However,themostthrillingaspectforCherylis theimportanceofpurpose-drivenmarketing.Consumers arestilllookingformorethanjustbuyingproducts;they wanttosupportbrandsthatalignwiththeirvalues.Asa result,marketershaveacrucialroleinauthentically conveyingthecompany'ssociallyreasonableeffortstotheir customers.Cherylrecognizesthatmarketingisavital componentofacompany'ssuccess,asithelpsbuildtrust withcustomersanddrivesrevenue.
Cheryl plays a vital role in shaping Mastercard’s marketing future. HeadingintotheFuture Cheryl'spassionforlearningandskillcollectingisevident assheexpresseshowcriticalitistodrivesuccessforthe brandoneworksforanduseitasanexampletoleadones team.Cheryl'sdesiretopayitforwardbymentoringand supportingothersintheircareersisalsoimportanttoher. Shedrawsinspirationfromhermother,amathteacherwho rana"CollegeNow"programintheSouthBronx,inspiring manytocontinuetheireducation.Cherylaimstofollowin hermother'sfootstepsbydoinggoodwithpurpose-driven innovationsandparticipatinginnonprofitboardsthat supportthemarketingindustryandcharitableorganizations. Herultimategoalistospendmoretimewithherhusband, twosons,andfriends,whichshesaysispricelesstoher.
CherylisafirmbelieverinthepowerofHuman-to-Human marketing.Asamarketer,sheknowsthatconnectingwith peoplepersonallyisthekeytosuccess,regardlessof whetherit'sB2BorB2C.ForCheryl,beingauthenticand bringingahumantouchtoeverythingshedoesisgoodfor businessandcreatesapositiveworkingenvironment.Her guidingprincipleissimple:weareallhuman,andby recognizingthis,wecanbuildstrongerconnectionswith eachother,driveinnovation,andachievebetteroutcomes. Cherylleadsbyexample,bringinghertrueselftowork dailyandinspiringhercolleaguestodothesame.
Andrea Sengara Reaching consumer's hearts, minds and 'spirits' Asaseasonedglobalmarketingleader,Andrea
Sengaraispassionateabouttheopportunityto unleashthepotentialofbrandsandpeople–andis fortunatetobeabletodothateverydaywiththegreat peopleatCampariGroup
ShejoinedCampariAmericain2020withmorethantwo decadesofexperiencewithinthebeveragealcoholindustry inseniorleadershiprolesacrossDiageo,Combs Enterprises,andMoëtHennessyLVMH.
Sheenjoysconnectingherbrandswithcultureinpowerful newways,pushingboundaries,uncoveringandleveraging insights,andlaunchinginnovativestrategiesthatignite transformationalgrowth.
Currently,sheoverseesallfacetsofmarketingforCampari Group’spremiumportfolioof30+brandsintheUS,suchas Aperol®,Campari®,EspolònTequila®,GrandMarnier®, SKYYVodka®andWildTurkey®–fromdata&insights toexperiences,communications,innovation&digital transformation.
Herrecipeforsuccessissimple:Buildtrustwithcolleagues &stakeholders,becuriousaboutallpartsofthebusinessto buildholisticmanagementacumen,searchoutdiverse perspectivestoinformyourdecision-making,andactively pursuenewwaystoengagewithconsumersandcustomers tosurpriseanddelightthem.
Sheisabigbelieverinbringingdiverseperspectivesinto industryleadershipcircles,puttinginclusivityattheheartof allthatshedoes.Thisisthecornerstoneofhowshe approachesbrandbuildingtodelivertransformational resultsinthemarketplace.
In an interview with Insights Success, Andrea shares valuable facts highlighting her professional tenure and the journey so far in the modern business arena.
Below are the excerpts from the interview:
TellussomethingmoreaboutCampariGroupandits missionandvision;howdoesyourcompanythrive towardsenablingadvancementsinthedynamicbusiness arena?
Weareahumbleandhungryorganizationfilledwith passionatebrandbuilderswhoworkhardtoensureour globallyiconicbrandsareattheheartofconsumer celebrationsworldwide.Wevaluecreativethinking,openmindedness,curiosity,andcommitment,stronglearning agendasandatest-and-learnenvironment.
Weshareknowledgeandbestpracticesacrossthe organization,inspiringeachothertochallengethestatus quoinpursuitofexcellence,allwiththespiritof collaboration.
EnlightenusonhowyouhavebeenimpactingtheF&B sectorthroughyourexpertiseinthemarket.
Impactusedtobeaboutchanneldisruption,butnowthe focusisintegratingorganicallyintothestreamofculture.In additiontoCamparihavingtwoofthetop10cocktailsin theworld(NegroniandAperolSpritz),theNegroni SbagliatowasthetoptrendingcocktailinGooglesearches
“ “ Embedding our brands into the cultural zeitgeist in an authentic and relevant way is a big part of the work our Marketing team does.
Sengara Head of Marketing U.S., Campari Group
Andrea
intheU.S.lastyear,fuelledbytheviralTikTokvideo featuringHouseofDragonsstarsEmmaD’ArcyandOliva Cooke. Ifyou’vewatchedseasontwoofHBO’sWhite Lotus,nodoubtyounoticedhowfrequently–yetnaturally –AperolSpritzeswereintegratedintothemajorityof episodes. Embeddingourbrandsintotheculturalzeitgeist inanauthenticandrelevantwayisabigpartofthework ourMarketingteamdoes–frompartnershipswiththe ScreenActorsGuildAwardswithCampari,Coachellawith Aperol,theOceanFoundationwithSKYYVodkaand NASCARonCaboWaboTequilatoTheLongbranch RanchinTexas,webringourbrandstoaudiencesin distinctivewaysthataddvaluetotheirexperiences.Iam alsoabigchampionofdigitalaccelerationandintegration acrossourbusiness–workingacrossSales,Trade MarketingandBrandstomakeitaseasyaspossiblefor consumerstodiscover,experience,enjoyandpurchaseus, bothonandoffline.
Describeindetailthevaluesandtheworkculturethat drivesyourorganization.
We’vealwaysreferredtoourselvesas“thesmallestbig companyinthespiritsindustry,buildingiconicbrandsand superiorfinancialreturns,togetherwithinspiredand passionateCamparistas.”
Webringthatphilosophytoallthatwedoasan organization.Wevaluedevelopingandrewarding employeesthatworkwiththeutmostrespectand transparencybyensuringthatfairness,honesty,and consistencyareguidinglightsforouremployees’ professionalcareers.
Asacompany,we’repassionateaboutourbrandsandgo theextramiletocreateapositiveexperienceforour consumers,customersandpartnerseveryday
Lastly,webelievethatpragmatismandworkingtogetherto bringuniqueperspectivestoeverytable(across departments,regions,andcountries)allowsustoavoidsilos aswemovetogetherinthesamedirectiontoachieveour sharedgoals.
Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?
Technologyplaysasignificantroleinthelivesofour consumers,customers,andemployees. IntheB2Bspace, weworkcloselywithourdistributorpartnersinsupportof digitalorderingsolutionsforretailers,providingoperators withmoreflexibility.
Throughmultipledigitalchannels,wenowhaveabetter viewoftheindustrylandscape,moreoftenenablingfaster, moreinformeddecision-making.IntheB2Cspace,weare activelyworkingwithnumeroustechpartnerswhohelpus reachouttoconsumersmoreefficientlyandeffectively
Overall,theroleofdigitalinteractions,includingsocial media,ownedcontentande-commerce,hasexplodedinthe lastfewyears-weareactiveacrossallthesechannelsinan efforttoseamlesslycurateexceptionalexperiencesforour consumersacrossallofourbrands.
What,accordingtoyou,couldbethenextsignificant changeintheglobalF&Bsector?Howisyourcompany preparingtobeapartofthatchange?
Iseetwoprimarythingsdrivingchangeintheglobal beveragealcoholindustry:consumerpreferencesand technology Weanticipateconsumertasteswillcontinueto drivemoreflavorinnovation,everythingfromthegrowthof flavor-complexspiritsliketequila,mezcalandpremium whiskiestotheintroductionandgrowthofnewformatsand categoriesaltogether.
Technologyandanevolvingmedialandscapewillcontinue topushboundariesonhowbrandsreachandengagewith consumers. Digitalmarketplaceswithmorerobustdata willunlocknewconnectionpointsforourbrandsandhelp usreachmoreofourtargetaudiences.
CampariGrouphasseveralspecialistsacrosstheglobe, enablingourdigitalaccelerationagendatoresultinadded growthopportunitiesforourbrands.
Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforCampariGroup?
Myfocusiscontinuingtobuildourbrandsincultureand creatingmeaningful,long-lastingconnectionswith consumers.CampariGrouphasseveralgloballyiconic brandswith Aperol®,Campari®,GrandMarnier®, Espolón®Tequilatonameafew;wherewearejust beginningtoscratchthesurfacewithfandomintheU.S.
Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheF&Bsector?
Don’tbeafraidtolead.Itcanbeeasiertofollowsomeone else’spathofwhatappearstoberight,butitcanbemore rewardingtoblazeyourownpathforward.
Branding in the Digal Age Intoday'sfast-pacedandinterconnectedworld,thedigitalagehas revolutionizedthewaybusinessesoperateandinteractwiththeircustomers. Oneaspectthathasundergonesignificanttransformationisbranding.Inthis article,wewillexplorethekeyelementsofbrandinginthedigitalageanddiscuss strategiesthatbusinessescanemploytocreateastrongandeffectivebrand presenceinthedigitallandscape.
UnderstandingtheDigitalLandscape: Thedigitalagehasbroughtaboutamultitudeofplatformsandchannelsthrough whichbusinessescanreachtheirtargetaudience.Fromsocialmediaplatformslike Facebook,Instagram,andTwittertosearchenginesandmobileapplications, businesseshavenumerousopportunitiestoengagewiththeircustomers.Itis crucialforbrandstounderstandthedigitallandscapeandidentifytheplatformsthat alignwiththeirtargetaudienceandbusinessobjectives.
ConsistencyAcrossChannels: Withtheproliferationofdigitalchannels,maintainingconsistencyacrossall touchpointshasbecomevitalforbuildingastrongbrand.Brandsshouldensurethat theirmessaging,visuals,andoverallbrandexperienceareconsistentacross websites,socialmediaprofiles,emails,andotherdigitalchannels.Thisconsistency helpsinreinforcingthebrandidentityandcreatesacohesiveexperiencefor customers.
BuildingAuthenticityandTrust: Inthedigitalage,consumershavebecomemorediscerningandseekauthenticand trustworthybrands.Businessesshouldfocusonbuildingauthenticitybysharing theirbrandstory,values,andpurposewiththeiraudience.Leveragingusergeneratedcontentandtestimonialscanalsoenhancecredibilityandfostertrust. Brandsthataretransparentandresponsivetocustomerfeedbackcanbuildstronger relationshipsandloyaltyinthedigitalspace.
PersonalizationandCustomerEngagement: Digitalplatformsprovidebusinesseswithvastamountsof dataabouttheircustomers.Leveragingthisdata,brandscan personalizetheirmarketingeffortsanddelivertailored experiencestoindividualcustomers.Personalizationcanbe achievedthroughtargetedemailmarketing,personalized websiteexperiences,andpersonalizedadvertising campaigns.Additionally,engagingcustomersthrough interactivecontent,contests,andsocialmediainteractions canstrengthenthebrand-customerrelationship.
InfluencerMarketingandBrandAdvocacy:
Influencermarketinghasbecomeapowerfultoolforbrands inthedigitalage.Partneringwithrelevantinfluencerswho alignwiththebrand'svaluesandtargetaudiencecanhelp amplifybrandmessagingandreachawidercustomerbase. Additionally,cultivatingbrandadvocatesamongcustomers canleadtoorganicword-of-mouthpromotionandincreased brandloyalty.Brandsshouldidentifyandnurture relationshipswithinfluencersandbrandadvocatesto expandtheirdigitalreach.
EmbracingInnovationandEmergingTechnologies: Technologicaladvancementscontinuetoshapethedigital landscape,andbrandsmustembraceinnovationtostay relevant.Augmentedreality(AR),virtualreality(VR), chatbots,andvoice-activateddevicesaresomeofthe emergingtechnologiesthatbrandscanleveragetocreate uniqueandimmersivebrandexperiences.Bystaying abreastofthelatesttrendsandadoptinginnovative solutions,brandscandifferentiatethemselvesandcaptivate theiraudience.
SocialMediaEngagement: Socialmediaplatformsplayasignificantroleinshaping brandperceptionandcustomerengagement.Brandsshould activelyengagewiththeiraudiencebyrespondingto comments,messages,andmentions.Creatingmeaningful andauthenticconversationsonsocialmediahelpsin buildingaloyalcommunityandgeneratingpositivebrand associations.
ContentMarketing: Contentmarketingisapowerfultoolforbuildingbrand authorityandestablishingthoughtleadershipinthedigital
age.Brandsshouldfocusoncreatingvaluableandrelevant contentthataddressestheneedsandinterestsoftheirtarget audience.Thiscanincludeblogposts,articles,videos, infographics,andpodcasts.Sharingvaluablecontenthelps inpositioningthebrandasatrustedresourceanddrives organictraffictodigitalplatforms.
MobileOptimization: Withtheincreasinguseofsmartphones,brandsmust prioritizemobileoptimizationtodeliverseamless experiencestotheirmobileusers.Mobile-friendlywebsites, responsivedesign,andmobileappsareessentialfor providingasmoothandconvenientuserexperience.Brands thatneglectmobileoptimizationmayrisklosingpotential customerswhoexpectfastanduser-friendlymobile interactions.
DataAnalyticsandInsights: Dataanalyticsplaysacrucialroleinunderstanding customerbehavior,preferences,andtheeffectivenessof brandingefforts.Brandsshouldleveragedataanalytics toolstogaininsightsintocustomerinteractions,website traffic,socialmediaengagement,andconversionrates. Theseinsightscanhelpinmakingdata-drivendecisions, refiningbrandingstrategies,andoptimizingdigital marketingcampaigns.
OnlineReputationManagement: Inthedigitalage,brandreputationcanbeeasilyinfluenced byonlinereviews,ratings,andcustomerfeedback.Brands shouldactivelymonitorandmanagetheironlinereputation bypromptlyrespondingtocustomerreviewsandfeedback, bothpositiveandnegative.Addressingcustomerconcerns publiclyshowcasesabrand'scommitmenttocustomer satisfactionandcanhelpinmitigatingtheimpactof negativefeedback.
Brandinginthedigitalagerequiresacomprehensive understandingoftheevolvingdigitallandscapeandthe abilitytoadapttochangingconsumerbehaviorsand preferences.Byfocusingonconsistency,authenticity, personalization,andinnovation,brandscancreatea compellingdigitalpresencethatresonateswiththeirtarget audience.Embracingthedigitalagepresentsboth challengesandopportunities,andbusinessesthat proactivelynavigatethislandscapearepoisedforsuccessin theever-evolvingdigitalworld.
Head of Marketing & Business Development CORLYTICS
Elaine Mullan t’shappening!Thedisruptionis
Irealandit'sheretostay We're livingthroughatimewhenpeople andfirmsareusingtechnologyinnew andinnovativeways,butwhatdoesthis meanforbusinessleaders?Let’stalk abouthowtechnologyischanging everythinginourlivesaswellaswhat thatmeansforregulationandthosethat regulate.
Disruptivetechnologymakeslife different,foreveryone,butintimethese technologiesdon’tfeeldisruptive anymore. Atonetime(actuallythelast century)ATM’s(automatedteller machines)weredisruptive,withbank customersabletoaccesscashfrom theseautomatedmachines24/7anda reducedneedforbanktellers.Now ATM’sfacedisruptionfromsmartphone appssuchasApplepay,Googlepayetc withchangingcustomerbehaviour includingarequirementforanATM. Indeed,notjustATM’sbuttheiraccess tool,thelittleplasticdebitcardalso
beingreplacedbydigitalaccessviasmartphones.Today, mostdigitaltransactionsarestillconnectedtothebanking systemandaremovingcurrencyaroundbeitpounds, dollarsoreuros–inotherwordstapyourphoneonthe paymentpadtopayforyourflatwhite.Butemerging technologiesnowofferanotherwayofpayingforthatflat white,thatiscryptocurrencies-andonceagainwecansee howthefinancialservicessectorisshifting.Withthisshift comesanother,ashiftinregulationandthebalancetobe struckbetweensupportinginnovationwithinthesector whileprotectingconsumersandavoidingsystemicrisk.
Welovetheideaofprogressandinnovation,butwe’renot alwayskeenonchange. Changeishard. Theprocessof changeishard. Businessleaderscanenjoytheeaseof emailovertypedandpostedletters,ofclickingandsetting upmeetingsondigitalappsratherthantradingvoicemails, andatthesametimefeelswampedinoverfullinboxes, meetingalertsandhoursofface-to-facegroupmeetings withfamiliarphrasesdisturbingtheflow–you’vegotyour miconmute–soundfamiliar? Wewanttohaveourcake andeatit,butthisisn’tprovingasimpletask.
Emergingtechnologiessuchas(AI)artificialintelligence andmachinelearningarerevolutionisingthewayfirms operate.Thesetechnologiescanhelpfirmstomakebetter decisionswhichwillleadthemtowardssuccess.Indeed, newbusinessmodelsdevelopduetotechnologicalinnovationandareverymuchpartofthedigitaltransformation agenda. Justtakeapeekatthedigitalassetecosystemwith itsdecentralisationand,earliermentioned,crypto/digital currenciesandgeneralpotentialfordisruptionandit becomesobviousthatfirmsneedtobuildresilientbusiness modelsamidthevolatilityinthisrapidlyevolvingspaceas digitalassetfirmsseektoclosethetrustgapwithbanksand changethecompetitivelandscape–anenvironmentwhere evenseveralofthecentralbankshavetheirownplansfora digitalcurrencyorCBSC(CentralBankStableCoin).
Apositiveeffectofthisdigitalisationoffinancialservicesis thatithasprovidedfortransformationandinnovation throughoutthevaluechainforfirmsthatareembracingthis change.Withtheemergenceofnewtechnologiescomes manyopportunitiesforfirmsincludingnewtoolstohelp buildoutsustainablebusinessmodels. Alongsidethis technologygrowthistheriseofregulatoryandcompliance challengesasregulatorscontinuetobothencourage innovationwithinfinancialservicesandseektoprotectthe industryandindividualsfrombadpractice.Arecentwhite paperpublishedbytheUKgovernment’sDepartmentfor Science,InnovationandTechnology,“Apro-innovation
approachtoAIregulation”isagoodexampleofthebalance thatregulatorsareseekingtostrikewitharegulatory frameworkthatmakesinnovationeasier Thesenewlegal andregulatoryrequirementsareconstantlyevolvingas technologyinnovatesandchangesandimpactsthebottom lineaswellasotherareasofafirm’sbusiness,suchas cybersecurityanddataprivacy Asthelawschange,sodo theregulatorycompliancestandardsandobligationsfrom regulators.Regulatorycompliancecanseemlikeamoving targetthatneverstopschanging,particularlywhenitcomes tonewertechnologieslikeblockchainandcryptocurrency, whichhavebeenevolvingrapidlyandregulatorsarenow tryingtoestablishwhatbestregulatorypracticelookslike inthisarea.Weareyettoseeacoordinatedglobal approach,however,theEUhastakenanimportantstep towardsthecreationofacomprehensivedigitalasset regulatoryframeworkassetoutintheMarketsinCrypto Assets(MiCA)Regulation.
Ifyouareabusinessleaderwithinfinancialservicesyou’re thinkingaboutthefuture.Corlyticsishelpingclientswho areforwardthinkingandinvestingindigitaltransformation aroundregulatorychangemanagement,complianceandof courseregulatoryriskmanagement. Thesefirmsare partneringwithCorlyticsastheycanseethevaluein havingaspecialistregulatorytechnology(RegTech)firmto helpthemexecuteontheiragendasincludinginnovation andobligationsmanagement.
Strategicleadersaretheoneswhocreatethefuture.They arethosewhohaveavisionandknowhowtogetthere–or theoneswhofeeltheycanactuallyhavetheirflatwhiteand drinkittoo. Theyunderstandthattheworldisconstantly changingandthattheymustadapt,orriskbeingleftbehind bytheircompetitorswhoareabletokeepupwiththese changes(orevenaheadofthem).Theyknowwhatittakes fortheirfirmtosucceedovertime,whichmeanshavingan accurateunderstandingofwheretheycurrentlystandin relationtotheirgoalsaswellashowothersperceivethem withintheirindustryorfieldofexpertise.
Weareridingthewaveofanindustrialrevolution,the digitalrevolutionthatisinfluencingwhatishappening aroundusandisreflectedinwhatishappeningwithin financialservices. Financialservicesmodels,processes,the natureofworkandtheservicesofferedarebeing transformed–allwhilecostsmustbemanagedandrisk reduced. It’sgoingtobeaninterestingjourney,let’shope there’senoughcoffeetokeepusallgoing.
Experiences Customers Intoday'scompetitivebusinesslandscape,delivering
personalizedexperiencestocustomershasbecome crucialforbuildingstrongrelationshipsandfostering loyalty Withadvancementsintechnologyandaccessto vastamountsofcustomerdata,businessesnowhavethe toolstocreatetailoredexperiencesthatresonatewith individualcustomers.Inthisarticle,wewillexplorethe importanceoftailoredexperiencesandprovidestrategies forbusinessestoeffectivelyimplementpersonalization acrossvarioustouchpoints.
UnderstandingCustomerNeedsandPreferences: Thefoundationofcreatingtailoredexperiencesliesin gainingadeepunderstandingofcustomerneeds, preferences,andbehaviors.Throughdataanalysis, customersurveys,andmarketresearch,businessescan gatherinsightsintotheirtargetaudience.Thisinformation helpsidentifycustomersegments,purchasepatterns,and individualpreferences,enablingbusinessestodesign personalizedexperiencesthatcatertospecificcustomer desires.
LeveragingCustomerData: Tocreatetailoredexperiences,businessesmustleveragethe wealthofcustomerdataavailabletothem.Thisincludes demographicinformation,purchasehistory,browsing behavior,socialmediaactivity,andmore.Byanalyzingthis data,businessescangaininsightsintoindividualcustomer preferencesandtailortheirofferings,messaging,and interactionsaccordingly
PersonalizedMarketingCampaigns: Personalizedmarketingcampaignsallowbusinessesto targetcustomerswithtailoredmessages,offers,and recommendations.Bysegmentingcustomersbasedontheir preferences,purchasehistory,ordemographics,businesses candeliverrelevantcontentthatresonateswitheach individual.Personalizationcanbeachievedthroughemail marketing,targetedadvertising,anddynamicwebsite content,increasingengagementandconversionrates.
CustomizedProductandServiceOfferings: Tailoringproductsandservicestomeetindividualcustomer preferencescanenhancetheoverallexperience.Businesses canleveragecustomerdatatocreatepersonalized recommendations,suggestcomplementaryproducts,or offercustomizationoptions.Byprovidingcustomerswith uniqueandtailoredoptions,businessesdemonstratethat theyunderstandtheircustomers'needs,leadingtoincreased satisfactionandloyalty.
SeamlessOmni-channelExperience: Customersinteractwithbusinessesthroughmultiple touchpoints,includingwebsites,socialmedia,physical stores,mobileapps,andmore.Creatingaseamlessand consistentexperienceacrossthesechannelsisessentialfor deliveringtailoredexperiences.Integratedcustomer databases,cross-channelcommunication,andsynchronized customerjourneysensurethatcustomersreceiveacohesive andpersonalizedexperience,regardlessofthechannelthey choose.
Real-timePersonalization: Real-timepersonalizationallowsbusinessestotailor experiencesinthemomentbasedoncustomerbehaviorand preferences.Thiscanincludedynamicwebsitecontent, personalizedrecommendationsduringtheshopping journey,orlivechatsupport.Real-timepersonalization enablesbusinessestoadaptandrespondtocustomerneeds immediately,enhancingcustomersatisfactionand engagement.
ChatbotsandVirtualAssistants: Chatbotsandvirtualassistantspoweredbyartificial intelligence(AI)offerpersonalizedassistanceandsupport tocustomers.TheseAI-driventoolscananalyzecustomer inquiriesandproviderelevantandcustomizedresponses, creatingapersonalizedexperienceevenintheabsenceof humaninteraction.Chatbotscanassistwithproduct recommendations,answerfrequentlyaskedquestions,and guidecustomersthroughthepurchaseprocess.
FeedbackandCustomerEngagement: Engagingcustomersandactivelyseekingtheirfeedbackis crucialforcreatingtailoredexperiences.Bycollecting feedbackthroughsurveys,reviews,andsocialmedia interactions,businessescangatherinsightsintocustomer preferencesandareasforimprovement.Actively respondingtocustomerfeedbackandincorporatingtheir suggestionsdemonstratesacommitmenttoproviding personalizedexperiencesandstrengthensthecustomerbusinessrelationship.
ContinuousLearningandOptimization: Creatingtailoredexperiencesisaniterativeprocessthat requirescontinuouslearningandoptimization.Businesses shouldleverageanalyticsandcustomerfeedbacktoassess theeffectivenessofpersonalizationeffortsandmakedatadrivenadjustments.Byconstantlyfine-tuningpersonalized experiences,businessescanensureongoingrelevanceand deliverthebestpossiblecustomerexperience.
PredictiveAnalytics: Gamification:
Integratingelementsofgamificationintothecustomer experiencecanenhancepersonalization.Byincorporating game-likefeaturessuchaschallenges,rewards,and achievements,businessescancreateengagingandtailored experiences.Gamificationencouragesactiveparticipation, motivatescustomerstointeractwiththebrand,andfostersa senseofpersonalachievement.
SocialListening: Monitoringsocialmediaconversationsandonline discussionsprovidesvaluableinsightsintocustomer sentimentsandpreferences.Byactivelylisteningto customerfeedback,businessescanidentifyopportunitiesto personalizeexperiences,addressconcerns,andengagein meaningfulconversations.Sociallisteninghelpsbusinesses understandcustomerperceptionsandadapttheirstrategies accordingly.
LoyaltyPrograms:
Implementingpersonalizedloyaltyprogramscanenhance thecustomerexperienceandfosterloyalty.Bytailoring rewards,offers,andincentivesbasedonindividual customerbehaviorandpreferences,businessescanmake customersfeelvaluedandappreciated.Loyaltyprograms canbecustomizedtoprovideexclusivebenefits, personalizeddiscounts,orpersonalizedproduct recommendations.
Inanerawherecustomersexpectpersonalizedinteractions andexperiences,businessesmustembracethepowerof tailoredexperiencestodriveengagementandfosterloyalty. Byunderstandingcustomerneeds,leveragingdata,and implementingpersonalizedmarketingcampaigns, customizedproductofferings,andseamlessomni-channel experiences,businessescancreatemeaningfulconnections withcustomers.
Withcontinuouslearningandoptimization,businessescan stayaheadofevolvingcustomerexpectationsanddeliver exceptionaltailoredexperiencesthatsetthemapartfrom thecompetition.
Leveragingpredictiveanalyticsallowsbusinessesto anticipatecustomerpreferencesandbehavior.Byanalyzing historicaldataandpatterns,businessescanmake personalizedrecommendations,anticipatecustomerneeds, andproactivelyoffertailoredexperiences.Predictive analyticshelpsbusinessesstayonestepaheadandprovide customerswithrelevantandpersonalizedofferings.
Roshni Wijayasinha CEO
Prosh Marketing
Overall, my passion for marketing has led me to start my own company, and I continue to enjoy every aspect of the work I do. For me, finding a job that you love is essential to feeling fulfilled and engaged in your work. With Marketing, I get to do what I love every day.
“ “ Astheworldcontinuestoembracethedigitalera, marketinghasbecomeacrucialtoolinthesuccess ofbusinesses.Ittakesaskilledandexperienced marketingleadertonavigatetheever-changinglandscape andhelpcompaniesachievetheirgoals.Thisiswhere RoshniWijayasinha,theCEOofProshMarketing, comesin.Withyearsofexperienceunderherbelt,Roshni hasprovenherselftobeatruemasterinthemarketing industry.
Roshni Wijayasinha A Visionary Breaking Barriers and Building Empires company,builtadigitalmarketingleadgenerationengine andcreatedateamandmarketinginfrastructure.Her successcontinuedwhenshehelped Benecaid modernizeits marketingeffortsanddevelopHoneybee,arevolutionary platformforbrokerstosellhealthinsuranceonline.
Roshni'spassionformentoringandsharingknowledge extendstoherworkatProshMarketing,wheresheprovides equalopportunitiestoallandfostersapositiveand inclusiveworkenvironment.Withacommitmenttostaying up-to-datewiththelatestindustrytrends,Roshniisa memberoftheForbesCommunicationCouncilsharingher insightsandexperienceswithpeersintheindustry.
Let's delve into the insights Roshni gave us on modernizing marketing efforts with digital marketing and developing innovative platforms!
FromMarketingNovicetoLeader Roshni'smarketingjourneyisastoryofdetermination, leadershipandsuccess.Itallbeganwithherfirstmarketing leadershiproleat Kobo,wheresheplayedasignificantrole inthecompany'srapidgrowth.However,Roshniwantedto expandherroleandleadanentiremarketingteam,which ledhertotakeonasthe Head of Marketing at Juice Mobile
Shewasresponsibleforexpandingthecompanyintothe USandlaunchingtheworld'sfirstmobileprogrammatic platform,cementingherreputationasaninnovative marketer
Roshnithenmovedonto Thinking Capital,whereshebuilt themarketingfunctionfromscratch.Sherebrandedthe
Inspired by her success and motivated to pursue her entrepreneurial dreams, Roshni launched her own business, Prosh Marketing, as an independent consultancy.Today, herbusinesshasgrownintoaFractionalCMOmodel,with supportingconsultantsandclientsworldwide.Roshni's successstoryisatestamenttoherdedication,leadership skillsandinnovativeapproachtomarketing.
TalkingaboutthechallengesRoshnifaced,sheexpressed, "The key challenges I faced throughout my career were managing growth with limited budgets, managing work-life balance as my work required a lot of travel and the pressure of startups that need to grow aggressively. But I thrive off the pressure!"
MarketingImpact:Roshni'sJourney Roshnihasalwaysfoundtheworldofmarketingtobe fascinating.Inherexperience,it'safieldthatoffersan incredibleamountofcreativefreedomwhilealsorequiring adeepunderstandingofbusinessfunctions.Shelovesbeing abletoexplorenewideasandconceptswhilestayingsharp andengagedinherwork.
ForRoshni,thebestpartofmarketingishowitconnectsto everyaspectofacompany'soperations,fromfinanceto operationstosales.Thishasallowedhertobuildlasting relationshipswithadiversegroupofpeople,somethingthat shefindsincrediblyrewardingonbothapersonaland professionallevel.What'smore,marketinghasalsogiven herthechancetotravelandexperiencenewcultures, somethingthatshefindsbothexcitingandinvigorating.
OvercomingAdversity Roshnisays,"The under-representation of women in the technology industry when I was first starting out made it difficult for me to find role models and mentors who shared similar experiences.”
Insupportofthesame,sheadds,"This lack of representation is slowly changing, but it can definitely create challenges for women in advancing their careers and achieving their professional goals in the technology sector" Regardless,Roshni'scommitmenttoequalopportunityand diversityextendsbeyondherownbusinessendeavours.As thefounderofProshMarketing,sherecognizesthevalueof diverseperspectivesandoffersopportunitiestonewcomers, studentsandinternsfromallbackgrounds.Roshnifirmly believesthateveryonedeservesanequalchancetosucceed, andsheworkstocreateawelcomingenvironmentforall aspirantsinhercompany.
InadditiontoherworkatProshMarketing,Roshniisalso anangelinvestorwithTheFirehood.Herfocusison empoweringandsupportingwomeninthetechnology industry,withthegoalofincreasingtheirparticipation, leadershipandprosperity.Roshniisacutelyawareofthe
gendergapinthetechindustryandsheworkstirelesslyto addressthisissueandpromoteequalopportunitiesforall.
EmpoweringMentorship Roshniisafirmbelieverinsharingknowledgeandgiving backtothecommunity.Sheisinvolvedinnumerous mentorshipprograms,including VentureLab, Futurpreneur, Treefrog, Scotiabank - The Women Initiative, Brampton Venture Zone, Schulich Startups, Essential Impact and eQuo.
Additionally,sheteachesattheSchulichSchoolof Business,YorkUniversity,whereshesharesherexpertise withthenextgenerationofmarketingprofessionals.Her passionformentoringextendstoherworkatProsh Marketing,whereshestrivestocreateasafespacefor youngmarketersandinternstolearnandgrow.
Forherclients,Roshniaimstobuildasustainablebusiness modelbyprovidingpart-timemarketingleadership, ensuringthattheirneedsaremetwhilefosteringapositive andinclusiveworkenvironment.Asamemberofthe ForbesCommunicationCouncilsince2020,Roshniis committedtostayingup-to-datewiththelatestindustry trendsandsharingherinsightsandpeers.
MarketingEvolution Earlier,marketingwasseenasmoreofanartthanascience andtherewerelimitedtoolsavailabletomeasureadequate efforts.Roshniandherteamhadtorelyontheirinstincts andcreativity,withoutmuchopportunityforiteration. However,withtheadventofnewtechnologies,wecannow A/Btestvariousaspectsofacampaignandapplya"fail fast,learnquick"approach.
Thefocusofmarketinghasalsoshiftedfrombeing primarilylaunch-focusedtoemphasizingthebenefitsand valuesofaproductorserviceratherthanjustitsfeatures andspecs.
Overall,thesedevelopmentshavetransformedthefieldof marketing,makingitmoredata-driven,adaptableand responsivetocustomerneeds.Byembracingnew technologiesandapproaches,Roshniandherteamcontinue toinnovateandprovidethebestpossibleservicetotheir clients.
TechImpact:ProshMarketing Roshnibelievesthattechnologyhasbroughtabouta significantimpactonthemarketingindustry,includingher owncompany,ProshMarketing.Withtheaidoftechnology, herteamisnowabletotracktheresultsoftheircampaigns moreeffectivelyanddemonstrateROImoreclearly This hasallowedthemtorefinetheirmarketingstrategiesand ensurethattheyaredeliveringthebestpossibleresultsto theirclients.
Moreover,technologyhasalsoplayedavitalroleinhelping thembecomemoreefficient.Theyhaveaccesstoavariety oftoolsthatenablethemtomanagescheduling,project management,contentgeneration,andotherimportanttasks moreeffectively
ThemostsignificantbenefitoftechnologyforProsh Marketinghasbeenitsabilitytoenablethemtodeliver theirservicesremotely.Thishasallowedthemtoexpand theirbusinessintonewmarkets,includingtheU.S.and otherinternationalmarkets.
Ithasalsomadeiteasierforthemtoreachprospective clientsthroughsearchengines.Overall,Roshnisees technologyasanimportanttoolthathashelpedProsh Marketinggrowandsucceedinthecompetitivefieldof marketing.
ProshMarketingValuesandCulture Sheddingthespotlightonthevalueandworkculturethat definesProshMarketing,Roshnishares,"Westriveto createauniqueculturethatisacceptingandopentoour diverseemployees.Thevaluesthatweholddeartousat ProshMarketingareKindness,Excellence,Collaboration, Integrity,CuriosityandOptimism.”
Sheadds, "At Prosh Marketing, our long-term goals include expanding our team to better serve the needs of startups and further expanding our reach within the United States, where there are many startups and growing businesses whom we could help.”
"To achieve these goals, we are continuously working on developing new partnerships and expanding our service offerings. We assess our growth trajectory every four months and make revisions to our plans as needed. This enables us to stay agile and adapt to changing market conditions and client needs, expresses Roshni.”
SuccessMantras OneofthemantrasRoshnicontinuestofollowtothisdayis somethingmyGeneralManageratSonysharedwithher, "Do what you can, with what you have, where you are." ThisquotefromTheodoreRooseveltremindsherthatwhile othersmighthavedifferentsituations,resources,and abilities,wecanonlydothebestwecanandworkwith whatwe'regiven.Thisisespeciallyhelpfulforstartupsto keepinmindastheyusuallyhavelimitedresourcesbut havetheopportunitytopunchabouttheirweightiftheyjust leanintotheirsituationandfindcreativewaystogrow.
Anotherquoteshetrulybelievesinis,"Do what you love, and you'll never work a day in your life."Thisreinforces theimportanceoffindingajoborcareerthatalignswith one'spassionsandinterests.
Lastbutnotleast,"Listen to your customers."Whileone mayhaveadeepunderstandingoftheirbusinessand product,it'sessentialtoseekfeedbackfromyourcustomers inordertounderstandtheirneedsandperspectivestruly.By activelylisteningtocustomers,onecanbuildstronger relationshipsandcreateproductsandservicesthatbetter meettheirneeds.
