The 10 Most Influential Women In Marketing, 2023 June2023

Women

Ambition is the spark that Ignites the fire within ambitious

DDigitaltransformationhasunravelledsomeofthe unique,modern,simplifiedandyetwell-organized waysineverybusinesssector.Communicationhas becomemorespecific,targeted,fast,widespread,farreaching,andeffectivewiththecrucialroleoftechnological applications.Forinstance,ifwetakealookatmarketing andadvertisingthesedays.Itsall-digital.Modern entrepreneurshaveshiftedthemfromtraditionalmasscentricgenericadvertisingmediumstosmartandeffective digitalmarketing.

Dynamicandresponsivee-commercewebsitesthatarethe newbusinessaddressofferauniquewindowofseamless, safeandsleekmethodsoftransacting.Thetypicalvisiting cardshavebeenreplacedwithdigitalcardsequippedwith smartQRcodethatopensacompletedigitalavenueforthe prospects.E-mailsarethecorebasicthreadsof communicationthatareenabledtotransferhighervolumes ofdatainstantly.Onthebrighterside,onlineadvertising andpromotionshavebeenofferingmassivereach,control, feasibilityandflexibilityincommunication.

skills,experiences,andaccomplishmentsthathave contributedtotheirrecognitionassomeofthemost influentialfiguresinmarketing.Theirvision,creativity,and unwaveringdedicationhavepropelledthemtotheforefront oftheindustryandhaveenabledthemtomakealasting impactonthewayweperceiveandengagewithbrands.

Train skill.

Asweexploretheprofilesoftheseremarkablewomen,we willwitnesstheirremarkablejourneys,highlightingtheir notableachievements,successfulcampaigns,andthe initiativestheyhavechampioned.Throughtheirefforts, theyhavenotonlyachievedremarkablepersonalsuccess buthavealsopavedthewayforfuturegenerationsof womeninmarketing.

Let’sdelveintothestoriesoftheseteninfluentialwomen whohaveleftanindelibleimprintonthemarketingworld in2023.Throughtheirexceptionalcontributions,theyhave becomebeaconsofinspiration,pushingtheboundariesof marketingandshapingthefutureoftheindustry

FlipthroughthePagesandhaveaDelightfulRead!

Inthedynamicworldofmarketing,thereareindividuals whostandoutfortheirexceptionalleadership,innovative strategies,andprofoundimpactontheindustry.Aswe delveintoQ3oftheyear2023,wewitnesstheriseof numerousinfluentialwomenwhohaveredefinedthefield andleftanindeliblemarkonthemarketinglandscape.

InsightsSuccesscelebratestheachievementsofthe10 exceptionalwomenwhohavebecometrailblazers,thought leaders,andchangeagentsintherealmofmarketing.They haveshatteredglassceilings,transformedbrands,and inspiredcountlessprofessionalsaroundtheglobe.From pioneeringdigitalstrategiestochampioningdiversityand sustainability,thesewomenarereshapingtheway businessesconnectwiththeiraudiences.

The10MostInfluentialWomenInMarketing,2023, featuresinnovativeleaderswhopossessauniquesetof

Abhishek Joshi AbhishekJoshi

C o n t e n t s

Cov Story

Shaping the Future of Marketing with Technology and Humanity

Guin Guin

Editor-in-Chief

Merry D'Souza

Deputy Editor Executive Editor Assistant Editor

Abhishek Joshi

Jenny Fernandes

Anish Miller

Visualizer

David King

Senior Sales Managers

Sihanee M., Rouniyar A.

Marketing Manager

James M.

Technical Head

Art & Design Director Associate Designer

Ankita Pandharpure

Revati Badkas

Business Development Manager

Tim, Saurabh Mane

Sales Executives

Joe, Gaurav Gurav

Business Development Executives

Steve, Joe Jacob Smile

Technical Specialist

Prachi Mokashi

SME-SMO Executive

Sagar Lahigade

Circulation Manager

Digital Marketing Manager

Dominique T.

Research Analyst

Frank Adams

Database Management Technology Consultant

Robert Brown Stella Andrew

sales@insightssuccess.com

March, 2023

David Stokes

FeaturedPerson

AndreaSengara Headof Marketing-U.S.

CarmenTrue VicePresident Marketing

CherylGuerin Executive VicePresident

ElaineMulan HeadofMarketing &Business Development

JamieMoldafsky ChiefMarketing andCommunications Officer

JenniferSaenz EVP,Chief MerchandisingOfficer

LauraElkins OperationsAdvisor ofMarketing

Brief CompanyName

CampariGroup camparigroup.com

Andreaservesasanactiveindustryvolunteertoshareandlearn bestpractices&emergingtrendsbecauseofherpassionfor marketing,innovation,peopledevelopment&digital transformation.

CarmenoffersDigitalOperationsandMarTechsystem delivery,ensuringaunifiedcustomerexperienceacross qualcomm.comandQualcomm'secosystemofdigital touchpoints. Qualcomm qualcomm.com

Mastercard mastercard.com

Corlytics corlytics.com

CherylGuerinisresponsiblefortheoverallstewardship, innovationandactivationoftheglobalMastercardbrandasan ExecutiveVicePresidentofBrand,Advertising,Media,Digital MarketingandResearch.

ElaineisaB2Bmarketingleader,with20+yearstrackrecord infinancialsoftwaretechnology(FinTech)marketing, designinganddeliveringresultsorientatedmarketing programmes,builtonidentifiedmarketingstrategies.

Jamieisaseasonedmarketingandcommunications professionalwithinvaluableexpertise,whichshehasgained over30yearsacrossarangeofindustries. Nielsen nielsen.com

AlbertsonsCompanies albertsonscompanies.com

Jenniferhasextensiveglobalindustryexperienceandaproven trackrecordofdrivinggrowththroughmarketing,analytics, andproductinnovation,allgroundedinadeepunderstanding oftheconsumer

AdventInternational adventinternational.com

Lauraisamarketingandleadershipconsultantwithglobal experienceacrossconsumerpackagedgoods,luxuryfashion andcosmeticsbrands.

PamMoore CEOandFounder

MarketingNutz pammarketingnut.com

RoshniWijayasinha CEO

ProshMarketing proshmarketing.com

PamisaCMOandCEOandaself-admittedgeekinlovewith theart,scienceandorganicintersectionofhumansand technology

Roshniisatrustedmarketingleaderwithover17yrsof progressiveexperiencehelpingcompaniesbringbrandsand productstomarket.

Stacy Mcdonald-Mickey HeadOfGlobal Marketing

AdarePharmaSolutions adareps.com

Stacyhasastrongtalentforbuildingbrandawarenessand adeptatpenetratingmixedmarketsacrossdiversemedia channels.

CovStory

Cheryl Guerin Executive Vice President Mastercard

Cheryl Cheryl Guin Guin

Shaping the Future of Marketing with Technology and Humanity

Cheryl's passion for learning and skill collecting is evident as she expresses how critical it is to drive success for the brands they work for and lead their teams.

Withovertwodecadesofexperienceinthe marketingindustry,CherylGuerinhas establishedherselfasaleadercommittedto inspiringbusinessdecisions,newofferings,and communicationsacrossthecompany.AsanExecutiveVice PresidentatMastercard,Cheryldrivesthecompany's globalmarketingeffortsandbrandstrategy.Herexpertise andleadershiphavehelpedMastercardestablishitselfasa purpose-drivenbrandcommittedtocreatingamore inclusiveandsustainableworld.

Withadeepunderstandingofthepowerofhuman connectionandtheimportanceofauthenticityinmarketing, Cherylhasbeeninstrumentalinshapingthecompany's approachinHuman-to-Humanmarketing.Hercontributions totheindustryhavebeenrecognizedwithnumerousawards andaccolades,cementingherreputationasavisionary leaderandatrailblazerinmarketing.

Let us understand her exciting journey in-depth.

ARemarkableJourney

Cherylhashadafantasticjourneyinhercareer!Her passionformarketingandadvertisingbeganincollege whensheparticipatedintheAmericanAdvertising Federationstudentcompetition.Aftercollege,Cheryljoined theadagencysideofthebusiness,gainingexperience workingwithmanycompanies.Soonafterhavingherfirst child,shemadeasignificantmovetothebrandsideofthe

business,joiningMastercard.ItwastherethatCherylbegan tomakehermark.Herexperiencemanagingpartner marketingopportunitiesandintegratedpromotions programswiththeirsponsorshippropertieswasinvaluable. Buttheturningpointinhercareercamewhenherboss pushedheroutofhercomfortzoneandintothedigital marketingworld.

CherylisakeymemberoftheMastercardteamthat’s helpingshapethefutureofmarketing.Shewentontolead USMarketing,pivotedtoProductandServicesforNorth America,andthenbecameCreditProductleadglobally. ReturningtoNorthAmerica,CherylmanagedMarketing& Communications.Shelaunchedanofferingthatsheis incrediblyproudof,TrueName.Cherylnowleadsthe GlobalBrandStrategy,DigitalMarketing,Advertising, Media&Insightsfunctions.Herjourneyhasbeenfullof newopportunitiesandskillstoaddtoheralready impressiverepertoire.Cherylisexcitedaboutwhatthe futureholds!

TheShiftedTimes

Cherylwasecstatictoreflectonherjourneyandhowfar shehadcomeinhercareer.Sherememberedhowthings weredifferentwhenshestartedworkingatanadagency. Menwereautomaticallygivenroleswithclientsorinnew businessdevelopment.Atthesametime,womenwiththe samequalificationswereassignedadministrativepositions. Despiteencounteringblatantgenderbias,Cherylrefusedto letitdeterherandworkedhardtoproveherworth.Her effortspaidoff,andshewaspromotedwithinayear—this valuablelessonofconstantlypushingtodomorestuckwith herthroughouthercareer.AtMastercard,Cherylfounda culturealignedwithherinclusionandequalopportunity values.SheisthrilledtosaythatwomenatMastercardearn thesameasmenandisproudoftheprogramstheycreated suchasGirls4TechandtheStriversInitiative.Cheryl spearheadedtheStiversInitiative,whichaimstoprovide supporttowomen-ownedsmallbusinessesintheU.S.,with afocusonunderservesbusinessesowners.

TheSignificantImpact

Cheryl'spassionformarketinghasprovidedherwithnot onlyasuccessfulcareerbutalsoawaytomakeapositive impactonsociety Throughouthercareer,shehaslaunched programsthathavechangedlivesandmadeasignificant differenceintheworld.Oneofhermostnotable achievementswasestablishingapartnershipandcause

Cheryl's passion for marketing has provided her with not only a successful career but also a way to make a positive impact on society.

marketingprogramwithStandUpToCanceroveradecade ago,whichhasgeneratedover$65MMindonationsto supportcancerresearchandledtoseveralFDA-approved drugs.

ButCheryl'sdesiretodogooddoesn'tstopthere.She recognizedapainpointfortransgenderandnon-binary individualswithlegalnamesdisplayedontheirpayment cardsthatdidn'talignwiththeiridentity Toaddressthis issue,Cheryl'steamintroducedtheTrueNamefeature, enablingindividualstohavetheirchosennameprintedon thecard,providingasenseofprideandownershipwhile ensuringtheirsafetyandprivacy.Thisinnovationhas provensuccessful,withTrueNamenowavailableinover 40countries.

Cheryl'spassionformakingapositiveimpacthasbenefited societyandhercompany'sbrandandbusinessgrowth.Her employeesareproudoftheworktheydoandtheimpact theyaremakingontheworld.Cheryl'scommitmentto usinghermarketingskillsasasuperpowertodogoodis pricelessandinspiringtomany

TheCoreValues

Mastercardpridesitselfonhavingaculturecenteredaround decency.Whilemanyarefamiliarwiththeimpactof intelligencequotient(IQ)andemotionalquotient(EQ)in theworkplace,thecompanyplacesequalimportanceon whattheycallthe"decencyquotient"(DQ).Thisfocuson DQcreatesasafeandrespectfulworkenvironmentwhere employeescandotheirbestwork.Mastercardbelieves everyoneshouldbetreatedwiththesamerespectand considerationtheywouldliketoreceive.Thisapproachisa corevalueofthecompanyandauniquesellingpointthat setsthemapartfromitscompetitors.Overall,theytake greatprideinthecompany'scommitmenttodecency

SailingwithTechnology

Theimpactoftechnologyonthemarketingfunctionat Mastercardhasbeenimmense,accordingtoinsiders.The companyhasembracedinnovationandhasbeenableto makeapositivedifferenceinthelivesofconsumersand businessesworldwide.Astechnologycontinuestoshapethe future,thecompanyisfocusedonbuildingauthentic connectionswiththecommunitiestheyserve,emphasizing thehumanapproach.TherecentlylaunchedMastercard ArtistAcceleratorisaprimeexampleofthecompany's dedicationtocombiningtechnologywithapeople-centric

approach.Theprogramteachesmusicianshowtocreate, collaborateandmonetizetheirworkinthedigitalage,using cutting-edgetoolslikeNFTs,Blockchain,andanAIgeneratedmusicstudio.Byusingtechnologytoconnect peoplewiththeirpassionsandpurpose,Mastercardis settinganewstandardforthemarketingindustry

Themarketingindustryhasexperiencedsignificantchanges recently,andCherylhasbeenexcitedtobepartofthis transformation.Theshifttowardsdigitalmarketingandthe demandforexperientialmarketinghasrevolutionizedthe industry.However,themostthrillingaspectforCherylis theimportanceofpurpose-drivenmarketing.Consumers arestilllookingformorethanjustbuyingproducts;they wanttosupportbrandsthatalignwiththeirvalues.Asa result,marketershaveacrucialroleinauthentically conveyingthecompany'ssociallyreasonableeffortstotheir customers.Cherylrecognizesthatmarketingisavital componentofacompany'ssuccess,asithelpsbuildtrust withcustomersanddrivesrevenue.

HeadingintotheFuture

Cheryl'spassionforlearningandskillcollectingisevident assheexpresseshowcriticalitistodrivesuccessforthe brandoneworksforanduseitasanexampletoleadones team.Cheryl'sdesiretopayitforwardbymentoringand supportingothersintheircareersisalsoimportanttoher. Shedrawsinspirationfromhermother,amathteacherwho rana"CollegeNow"programintheSouthBronx,inspiring manytocontinuetheireducation.Cherylaimstofollowin hermother'sfootstepsbydoinggoodwithpurpose-driven innovationsandparticipatinginnonprofitboardsthat supportthemarketingindustryandcharitableorganizations. Herultimategoalistospendmoretimewithherhusband, twosons,andfriends,whichshesaysispricelesstoher.

CherylisafirmbelieverinthepowerofHuman-to-Human marketing.Asamarketer,sheknowsthatconnectingwith peoplepersonallyisthekeytosuccess,regardlessof whetherit'sB2BorB2C.ForCheryl,beingauthenticand bringingahumantouchtoeverythingshedoesisgoodfor businessandcreatesapositiveworkingenvironment.Her guidingprincipleissimple:weareallhuman,andby recognizingthis,wecanbuildstrongerconnectionswith eachother,driveinnovation,andachievebetteroutcomes. Cherylleadsbyexample,bringinghertrueselftowork dailyandinspiringhercolleaguestodothesame.

Cheryl plays a vital role in shaping Mastercard’s marketing future.

Andrea Sengara

Reaching consumer's hearts, minds and 'spirits'

saseasonedglobalmarketingleader,Andrea ASengaraispassionateabouttheopportunityto unleashthepotentialofbrandsandpeople–andis fortunatetobeabletodothateverydaywiththegreat peopleatCampariGroup

ShejoinedCampariAmericain2020withmorethantwo decadesofexperiencewithinthebeveragealcoholindustry inseniorleadershiprolesacrossDiageo,Combs Enterprises,andMoëtHennessyLVMH.

Sheenjoysconnectingherbrandswithcultureinpowerful newways,pushingboundaries,uncoveringandleveraging insights,andlaunchinginnovativestrategiesthatignite transformationalgrowth.

Currently,sheoverseesallfacetsofmarketingforCampari Group’spremiumportfolioof30+brandsintheUS,suchas Aperol®,Campari®,EspolònTequila®,GrandMarnier®, SKYYVodka®andWildTurkey®–fromdata&insights toexperiences,communications,innovation&digital transformation.

Herrecipeforsuccessissimple:Buildtrustwithcolleagues &stakeholders,becuriousaboutallpartsofthebusinessto buildholisticmanagementacumen,searchoutdiverse perspectivestoinformyourdecision-making,andactively pursuenewwaystoengagewithconsumersandcustomers tosurpriseanddelightthem.

Sheisabigbelieverinbringingdiverseperspectivesinto industryleadershipcircles,puttinginclusivityattheheartof allthatshedoes.Thisisthecornerstoneofhowshe approachesbrandbuildingtodelivertransformational resultsinthemarketplace.

In an interview with Insights Success, Andrea shares valuable facts highlighting her professional tenure and the journey so far in the modern business arena.

Below are the excerpts from the interview:

TellussomethingmoreaboutCampariGroupandits missionandvision;howdoesyourcompanythrive towardsenablingadvancementsinthedynamicbusiness arena?

Weareahumbleandhungryorganizationfilledwith passionatebrandbuilderswhoworkhardtoensureour globallyiconicbrandsareattheheartofconsumer celebrationsworldwide.Wevaluecreativethinking,openmindedness,curiosity,andcommitment,stronglearning agendasandatest-and-learnenvironment.

Weshareknowledgeandbestpracticesacrossthe organization,inspiringeachothertochallengethestatus quoinpursuitofexcellence,allwiththespiritof collaboration.

EnlightenusonhowyouhavebeenimpactingtheF&B sectorthroughyourexpertiseinthemarket.

Impactusedtobeaboutchanneldisruption,butnowthe focusisintegratingorganicallyintothestreamofculture.In additiontoCamparihavingtwoofthetop10cocktailsin theworld(NegroniandAperolSpritz),theNegroni SbagliatowasthetoptrendingcocktailinGooglesearches

Embedding our brands into the cultural zeitgeist in an authentic and relevant way is a big part of the work our Marketing team does.

Andrea Sengara Head of Marketing U.S., Campari Group

intheU.S.lastyear,fuelledbytheviralTikTokvideo featuringHouseofDragonsstarsEmmaD’ArcyandOliva Cooke. Ifyou’vewatchedseasontwoofHBO’sWhite Lotus,nodoubtyounoticedhowfrequently–yetnaturally –AperolSpritzeswereintegratedintothemajorityof episodes. Embeddingourbrandsintotheculturalzeitgeist inanauthenticandrelevantwayisabigpartofthework ourMarketingteamdoes–frompartnershipswiththe ScreenActorsGuildAwardswithCampari,Coachellawith Aperol,theOceanFoundationwithSKYYVodkaand NASCARonCaboWaboTequilatoTheLongbranch RanchinTexas,webringourbrandstoaudiencesin distinctivewaysthataddvaluetotheirexperiences.Iam alsoabigchampionofdigitalaccelerationandintegration acrossourbusiness–workingacrossSales,Trade MarketingandBrandstomakeitaseasyaspossiblefor consumerstodiscover,experience,enjoyandpurchaseus, bothonandoffline.

Describeindetailthevaluesandtheworkculturethat drivesyourorganization.

We’vealwaysreferredtoourselvesas“thesmallestbig companyinthespiritsindustry,buildingiconicbrandsand superiorfinancialreturns,togetherwithinspiredand passionateCamparistas.”

Webringthatphilosophytoallthatwedoasan organization.Wevaluedevelopingandrewarding employeesthatworkwiththeutmostrespectand transparencybyensuringthatfairness,honesty,and consistencyareguidinglightsforouremployees’ professionalcareers.

Asacompany,we’repassionateaboutourbrandsandgo theextramiletocreateapositiveexperienceforour consumers,customersandpartnerseveryday

Lastly,webelievethatpragmatismandworkingtogetherto bringuniqueperspectivestoeverytable(across departments,regions,andcountries)allowsustoavoidsilos aswemovetogetherinthesamedirectiontoachieveour sharedgoals.

Undeniably,technologyisplayingasignificantrolein almosteverysector.Howareyouleveraging technologicaladvancementstomakeyoursolutions resourceful?

Technologyplaysasignificantroleinthelivesofour consumers,customers,andemployees. IntheB2Bspace, weworkcloselywithourdistributorpartnersinsupportof digitalorderingsolutionsforretailers,providingoperators withmoreflexibility.

Throughmultipledigitalchannels,wenowhaveabetter viewoftheindustrylandscape,moreoftenenablingfaster, moreinformeddecision-making.IntheB2Cspace,weare activelyworkingwithnumeroustechpartnerswhohelpus reachouttoconsumersmoreefficientlyandeffectively Overall,theroleofdigitalinteractions,includingsocial media,ownedcontentande-commerce,hasexplodedinthe lastfewyears-weareactiveacrossallthesechannelsinan efforttoseamlesslycurateexceptionalexperiencesforour consumersacrossallofourbrands.

What,accordingtoyou,couldbethenextsignificant changeintheglobalF&Bsector?Howisyourcompany preparingtobeapartofthatchange?

Iseetwoprimarythingsdrivingchangeintheglobal beveragealcoholindustry:consumerpreferencesand technology Weanticipateconsumertasteswillcontinueto drivemoreflavorinnovation,everythingfromthegrowthof flavor-complexspiritsliketequila,mezcalandpremium whiskiestotheintroductionandgrowthofnewformatsand categoriesaltogether.

Technologyandanevolvingmedialandscapewillcontinue topushboundariesonhowbrandsreachandengagewith consumers. Digitalmarketplaceswithmorerobustdata willunlocknewconnectionpointsforourbrandsandhelp usreachmoreofourtargetaudiences.

CampariGrouphasseveralspecialistsacrosstheglobe, enablingourdigitalaccelerationagendatoresultinadded growthopportunitiesforourbrands.

Wheredoyouenvisionyourselftobeinthelongrun, andwhatareyourfuturegoalsforCampariGroup?

Myfocusiscontinuingtobuildourbrandsincultureand creatingmeaningful,long-lastingconnectionswith consumers.CampariGrouphasseveralgloballyiconic brandswith Aperol®,Campari®,GrandMarnier®, Espolón®Tequilatonameafew;wherewearejust beginningtoscratchthesurfacewithfandomintheU.S.

Whatwouldbeyouradvicetobuddingentrepreneurs whoaspiretoventureintotheF&Bsector?

Don’tbeafraidtolead.Itcanbeeasiertofollowsomeone else’spathofwhatappearstoberight,butitcanbemore rewardingtoblazeyourownpathforward.

Branding in the Digal Age

Intoday'sfast-pacedandinterconnectedworld,thedigitalagehas revolutionizedthewaybusinessesoperateandinteractwiththeircustomers. Oneaspectthathasundergonesignificanttransformationisbranding.Inthis article,wewillexplorethekeyelementsofbrandinginthedigitalageanddiscuss strategiesthatbusinessescanemploytocreateastrongandeffectivebrand presenceinthedigitallandscape.

UnderstandingtheDigitalLandscape:

Thedigitalagehasbroughtaboutamultitudeofplatformsandchannelsthrough whichbusinessescanreachtheirtargetaudience.Fromsocialmediaplatformslike Facebook,Instagram,andTwittertosearchenginesandmobileapplications, businesseshavenumerousopportunitiestoengagewiththeircustomers.Itis crucialforbrandstounderstandthedigitallandscapeandidentifytheplatformsthat alignwiththeirtargetaudienceandbusinessobjectives.

ConsistencyAcrossChannels:

Withtheproliferationofdigitalchannels,maintainingconsistencyacrossall touchpointshasbecomevitalforbuildingastrongbrand.Brandsshouldensurethat theirmessaging,visuals,andoverallbrandexperienceareconsistentacross websites,socialmediaprofiles,emails,andotherdigitalchannels.Thisconsistency helpsinreinforcingthebrandidentityandcreatesacohesiveexperiencefor customers.

BuildingAuthenticityandTrust:

Inthedigitalage,consumershavebecomemorediscerningandseekauthenticand trustworthybrands.Businessesshouldfocusonbuildingauthenticitybysharing theirbrandstory,values,andpurposewiththeiraudience.Leveragingusergeneratedcontentandtestimonialscanalsoenhancecredibilityandfostertrust. Brandsthataretransparentandresponsivetocustomerfeedbackcanbuildstronger relationshipsandloyaltyinthedigitalspace.

PersonalizationandCustomerEngagement:

Digitalplatformsprovidebusinesseswithvastamountsof dataabouttheircustomers.Leveragingthisdata,brandscan personalizetheirmarketingeffortsanddelivertailored experiencestoindividualcustomers.Personalizationcanbe achievedthroughtargetedemailmarketing,personalized websiteexperiences,andpersonalizedadvertising campaigns.Additionally,engagingcustomersthrough interactivecontent,contests,andsocialmediainteractions canstrengthenthebrand-customerrelationship.

InfluencerMarketingandBrandAdvocacy:

Influencermarketinghasbecomeapowerfultoolforbrands inthedigitalage.Partneringwithrelevantinfluencerswho alignwiththebrand'svaluesandtargetaudiencecanhelp amplifybrandmessagingandreachawidercustomerbase. Additionally,cultivatingbrandadvocatesamongcustomers canleadtoorganicword-of-mouthpromotionandincreased brandloyalty.Brandsshouldidentifyandnurture relationshipswithinfluencersandbrandadvocatesto expandtheirdigitalreach.

EmbracingInnovationandEmergingTechnologies:

Technologicaladvancementscontinuetoshapethedigital landscape,andbrandsmustembraceinnovationtostay relevant.Augmentedreality(AR),virtualreality(VR), chatbots,andvoice-activateddevicesaresomeofthe emergingtechnologiesthatbrandscanleveragetocreate uniqueandimmersivebrandexperiences.Bystaying abreastofthelatesttrendsandadoptinginnovative solutions,brandscandifferentiatethemselvesandcaptivate theiraudience.

SocialMediaEngagement:

Socialmediaplatformsplayasignificantroleinshaping brandperceptionandcustomerengagement.Brandsshould activelyengagewiththeiraudiencebyrespondingto comments,messages,andmentions.Creatingmeaningful andauthenticconversationsonsocialmediahelpsin buildingaloyalcommunityandgeneratingpositivebrand associations.

ContentMarketing:

Contentmarketingisapowerfultoolforbuildingbrand authorityandestablishingthoughtleadershipinthedigital

age.Brandsshouldfocusoncreatingvaluableandrelevant contentthataddressestheneedsandinterestsoftheirtarget audience.Thiscanincludeblogposts,articles,videos, infographics,andpodcasts.Sharingvaluablecontenthelps inpositioningthebrandasatrustedresourceanddrives organictraffictodigitalplatforms.

MobileOptimization:

Withtheincreasinguseofsmartphones,brandsmust prioritizemobileoptimizationtodeliverseamless experiencestotheirmobileusers.Mobile-friendlywebsites, responsivedesign,andmobileappsareessentialfor providingasmoothandconvenientuserexperience.Brands thatneglectmobileoptimizationmayrisklosingpotential customerswhoexpectfastanduser-friendlymobile interactions.

DataAnalyticsandInsights:

Dataanalyticsplaysacrucialroleinunderstanding customerbehavior,preferences,andtheeffectivenessof brandingefforts.Brandsshouldleveragedataanalytics toolstogaininsightsintocustomerinteractions,website traffic,socialmediaengagement,andconversionrates. Theseinsightscanhelpinmakingdata-drivendecisions, refiningbrandingstrategies,andoptimizingdigital marketingcampaigns.

OnlineReputationManagement:

Inthedigitalage,brandreputationcanbeeasilyinfluenced byonlinereviews,ratings,andcustomerfeedback.Brands shouldactivelymonitorandmanagetheironlinereputation bypromptlyrespondingtocustomerreviewsandfeedback, bothpositiveandnegative.Addressingcustomerconcerns publiclyshowcasesabrand'scommitmenttocustomer satisfactionandcanhelpinmitigatingtheimpactof negativefeedback.

Brandinginthedigitalagerequiresacomprehensive understandingoftheevolvingdigitallandscapeandthe abilitytoadapttochangingconsumerbehaviorsand preferences.Byfocusingonconsistency,authenticity, personalization,andinnovation,brandscancreatea compellingdigitalpresencethatresonateswiththeirtarget audience.Embracingthedigitalagepresentsboth challengesandopportunities,andbusinessesthat proactivelynavigatethislandscapearepoisedforsuccessin theever-evolvingdigitalworld.

Elaine Mullan

It’shappening!Thedisruptionis

realandit'sheretostay We're livingthroughatimewhenpeople andfirmsareusingtechnologyinnew andinnovativeways,butwhatdoesthis meanforbusinessleaders?Let’stalk abouthowtechnologyischanging everythinginourlivesaswellaswhat thatmeansforregulationandthosethat regulate.

Disruptivetechnologymakeslife different,foreveryone,butintimethese technologiesdon’tfeeldisruptive anymore. Atonetime(actuallythelast century)ATM’s(automatedteller machines)weredisruptive,withbank customersabletoaccesscashfrom theseautomatedmachines24/7anda reducedneedforbanktellers.Now ATM’sfacedisruptionfromsmartphone appssuchasApplepay,Googlepayetc withchangingcustomerbehaviour includingarequirementforanATM. Indeed,notjustATM’sbuttheiraccess tool,thelittleplasticdebitcardalso

WANT YOUR FLAT WHITE AND TO DRINK IT TOO? OR INNOVATION IS GREAT, BUT CHANGE IS

SO, HARD

YOU

Head of Marketing & Business Development CORLYTICS

beingreplacedbydigitalaccessviasmartphones.Today, mostdigitaltransactionsarestillconnectedtothebanking systemandaremovingcurrencyaroundbeitpounds, dollarsoreuros–inotherwordstapyourphoneonthe paymentpadtopayforyourflatwhite.Butemerging technologiesnowofferanotherwayofpayingforthatflat white,thatiscryptocurrencies-andonceagainwecansee howthefinancialservicessectorisshifting.Withthisshift comesanother,ashiftinregulationandthebalancetobe struckbetweensupportinginnovationwithinthesector whileprotectingconsumersandavoidingsystemicrisk.

Welovetheideaofprogressandinnovation,butwe’renot alwayskeenonchange. Changeishard. Theprocessof changeishard. Businessleaderscanenjoytheeaseof emailovertypedandpostedletters,ofclickingandsetting upmeetingsondigitalappsratherthantradingvoicemails, andatthesametimefeelswampedinoverfullinboxes, meetingalertsandhoursofface-to-facegroupmeetings withfamiliarphrasesdisturbingtheflow–you’vegotyour miconmute–soundfamiliar? Wewanttohaveourcake andeatit,butthisisn’tprovingasimpletask.

Emergingtechnologiessuchas(AI)artificialintelligence andmachinelearningarerevolutionisingthewayfirms operate.Thesetechnologiescanhelpfirmstomakebetter decisionswhichwillleadthemtowardssuccess.Indeed, newbusinessmodelsdevelopduetotechnologicalinnovationandareverymuchpartofthedigitaltransformation agenda. Justtakeapeekatthedigitalassetecosystemwith itsdecentralisationand,earliermentioned,crypto/digital currenciesandgeneralpotentialfordisruptionandit becomesobviousthatfirmsneedtobuildresilientbusiness modelsamidthevolatilityinthisrapidlyevolvingspaceas digitalassetfirmsseektoclosethetrustgapwithbanksand changethecompetitivelandscape–anenvironmentwhere evenseveralofthecentralbankshavetheirownplansfora digitalcurrencyorCBSC(CentralBankStableCoin).

Apositiveeffectofthisdigitalisationoffinancialservicesis thatithasprovidedfortransformationandinnovation throughoutthevaluechainforfirmsthatareembracingthis change.Withtheemergenceofnewtechnologiescomes manyopportunitiesforfirmsincludingnewtoolstohelp buildoutsustainablebusinessmodels. Alongsidethis technologygrowthistheriseofregulatoryandcompliance challengesasregulatorscontinuetobothencourage innovationwithinfinancialservicesandseektoprotectthe industryandindividualsfrombadpractice.Arecentwhite paperpublishedbytheUKgovernment’sDepartmentfor Science,InnovationandTechnology,“Apro-innovation

approachtoAIregulation”isagoodexampleofthebalance thatregulatorsareseekingtostrikewitharegulatory frameworkthatmakesinnovationeasier Thesenewlegal andregulatoryrequirementsareconstantlyevolvingas technologyinnovatesandchangesandimpactsthebottom lineaswellasotherareasofafirm’sbusiness,suchas cybersecurityanddataprivacy Asthelawschange,sodo theregulatorycompliancestandardsandobligationsfrom regulators.Regulatorycompliancecanseemlikeamoving targetthatneverstopschanging,particularlywhenitcomes tonewertechnologieslikeblockchainandcryptocurrency, whichhavebeenevolvingrapidlyandregulatorsarenow tryingtoestablishwhatbestregulatorypracticelookslike inthisarea.Weareyettoseeacoordinatedglobal approach,however,theEUhastakenanimportantstep towardsthecreationofacomprehensivedigitalasset regulatoryframeworkassetoutintheMarketsinCrypto Assets(MiCA)Regulation.

Ifyouareabusinessleaderwithinfinancialservicesyou’re thinkingaboutthefuture.Corlyticsishelpingclientswho areforwardthinkingandinvestingindigitaltransformation aroundregulatorychangemanagement,complianceandof courseregulatoryriskmanagement. Thesefirmsare partneringwithCorlyticsastheycanseethevaluein havingaspecialistregulatorytechnology(RegTech)firmto helpthemexecuteontheiragendasincludinginnovation andobligationsmanagement.

Strategicleadersaretheoneswhocreatethefuture.They arethosewhohaveavisionandknowhowtogetthere–or theoneswhofeeltheycanactuallyhavetheirflatwhiteand drinkittoo. Theyunderstandthattheworldisconstantly changingandthattheymustadapt,orriskbeingleftbehind bytheircompetitorswhoareabletokeepupwiththese changes(orevenaheadofthem).Theyknowwhatittakes fortheirfirmtosucceedovertime,whichmeanshavingan accurateunderstandingofwheretheycurrentlystandin relationtotheirgoalsaswellashowothersperceivethem withintheirindustryorfieldofexpertise.

Weareridingthewaveofanindustrialrevolution,the digitalrevolutionthatisinfluencingwhatishappening aroundusandisreflectedinwhatishappeningwithin financialservices. Financialservicesmodels,processes,the natureofworkandtheservicesofferedarebeing transformed–allwhilecostsmustbemanagedandrisk reduced. It’sgoingtobeaninterestingjourney,let’shope there’senoughcoffeetokeepusallgoing.

Creang TailoredExperiences Customers for

Intoday'scompetitivebusinesslandscape,delivering

personalizedexperiencestocustomershasbecome crucialforbuildingstrongrelationshipsandfostering loyalty Withadvancementsintechnologyandaccessto vastamountsofcustomerdata,businessesnowhavethe toolstocreatetailoredexperiencesthatresonatewith individualcustomers.Inthisarticle,wewillexplorethe importanceoftailoredexperiencesandprovidestrategies forbusinessestoeffectivelyimplementpersonalization acrossvarioustouchpoints.

UnderstandingCustomerNeedsandPreferences:

Thefoundationofcreatingtailoredexperiencesliesin gainingadeepunderstandingofcustomerneeds, preferences,andbehaviors.Throughdataanalysis, customersurveys,andmarketresearch,businessescan gatherinsightsintotheirtargetaudience.Thisinformation helpsidentifycustomersegments,purchasepatterns,and individualpreferences,enablingbusinessestodesign personalizedexperiencesthatcatertospecificcustomer desires.

LeveragingCustomerData:

Tocreatetailoredexperiences,businessesmustleveragethe wealthofcustomerdataavailabletothem.Thisincludes demographicinformation,purchasehistory,browsing behavior,socialmediaactivity,andmore.Byanalyzingthis data,businessescangaininsightsintoindividualcustomer preferencesandtailortheirofferings,messaging,and interactionsaccordingly

PersonalizedMarketingCampaigns:

Personalizedmarketingcampaignsallowbusinessesto targetcustomerswithtailoredmessages,offers,and recommendations.Bysegmentingcustomersbasedontheir preferences,purchasehistory,ordemographics,businesses candeliverrelevantcontentthatresonateswitheach individual.Personalizationcanbeachievedthroughemail marketing,targetedadvertising,anddynamicwebsite content,increasingengagementandconversionrates.

CustomizedProductandServiceOfferings:

Tailoringproductsandservicestomeetindividualcustomer preferencescanenhancetheoverallexperience.Businesses canleveragecustomerdatatocreatepersonalized recommendations,suggestcomplementaryproducts,or offercustomizationoptions.Byprovidingcustomerswith uniqueandtailoredoptions,businessesdemonstratethat theyunderstandtheircustomers'needs,leadingtoincreased satisfactionandloyalty.

SeamlessOmni-channelExperience:

Customersinteractwithbusinessesthroughmultiple touchpoints,includingwebsites,socialmedia,physical stores,mobileapps,andmore.Creatingaseamlessand consistentexperienceacrossthesechannelsisessentialfor deliveringtailoredexperiences.Integratedcustomer databases,cross-channelcommunication,andsynchronized customerjourneysensurethatcustomersreceiveacohesive andpersonalizedexperience,regardlessofthechannelthey choose.

Real-timePersonalization:

Real-timepersonalizationallowsbusinessestotailor experiencesinthemomentbasedoncustomerbehaviorand preferences.Thiscanincludedynamicwebsitecontent, personalizedrecommendationsduringtheshopping journey,orlivechatsupport.Real-timepersonalization enablesbusinessestoadaptandrespondtocustomerneeds immediately,enhancingcustomersatisfactionand engagement.

ChatbotsandVirtualAssistants:

Chatbotsandvirtualassistantspoweredbyartificial intelligence(AI)offerpersonalizedassistanceandsupport tocustomers.TheseAI-driventoolscananalyzecustomer inquiriesandproviderelevantandcustomizedresponses, creatingapersonalizedexperienceevenintheabsenceof humaninteraction.Chatbotscanassistwithproduct recommendations,answerfrequentlyaskedquestions,and guidecustomersthroughthepurchaseprocess.

FeedbackandCustomerEngagement:

Engagingcustomersandactivelyseekingtheirfeedbackis crucialforcreatingtailoredexperiences.Bycollecting feedbackthroughsurveys,reviews,andsocialmedia interactions,businessescangatherinsightsintocustomer preferencesandareasforimprovement.Actively respondingtocustomerfeedbackandincorporatingtheir suggestionsdemonstratesacommitmenttoproviding personalizedexperiencesandstrengthensthecustomerbusinessrelationship.

ContinuousLearningandOptimization:

Creatingtailoredexperiencesisaniterativeprocessthat requirescontinuouslearningandoptimization.Businesses shouldleverageanalyticsandcustomerfeedbacktoassess theeffectivenessofpersonalizationeffortsandmakedatadrivenadjustments.Byconstantlyfine-tuningpersonalized experiences,businessescanensureongoingrelevanceand deliverthebestpossiblecustomerexperience.

PredictiveAnalytics:

Leveragingpredictiveanalyticsallowsbusinessesto anticipatecustomerpreferencesandbehavior.Byanalyzing historicaldataandpatterns,businessescanmake personalizedrecommendations,anticipatecustomerneeds,

andproactivelyoffertailoredexperiences.Predictive analyticshelpsbusinessesstayonestepaheadandprovide customerswithrelevantandpersonalizedofferings.

Gamification:

Integratingelementsofgamificationintothecustomer experiencecanenhancepersonalization.Byincorporating game-likefeaturessuchaschallenges,rewards,and achievements,businessescancreateengagingandtailored experiences.Gamificationencouragesactiveparticipation, motivatescustomerstointeractwiththebrand,andfostersa senseofpersonalachievement.

SocialListening:

Monitoringsocialmediaconversationsandonline discussionsprovidesvaluableinsightsintocustomer sentimentsandpreferences.Byactivelylisteningto customerfeedback,businessescanidentifyopportunitiesto personalizeexperiences,addressconcerns,andengagein meaningfulconversations.Sociallisteninghelpsbusinesses understandcustomerperceptionsandadapttheirstrategies accordingly.

LoyaltyPrograms:

Implementingpersonalizedloyaltyprogramscanenhance thecustomerexperienceandfosterloyalty.Bytailoring rewards,offers,andincentivesbasedonindividual customerbehaviorandpreferences,businessescanmake customersfeelvaluedandappreciated.Loyaltyprograms canbecustomizedtoprovideexclusivebenefits, personalizeddiscounts,orpersonalizedproduct recommendations.

Inanerawherecustomersexpectpersonalizedinteractions andexperiences,businessesmustembracethepowerof tailoredexperiencestodriveengagementandfosterloyalty. Byunderstandingcustomerneeds,leveragingdata,and implementingpersonalizedmarketingcampaigns, customizedproductofferings,andseamlessomni-channel experiences,businessescancreatemeaningfulconnections withcustomers.

Withcontinuouslearningandoptimization,businessescan stayaheadofevolvingcustomerexpectationsanddeliver exceptionaltailoredexperiencesthatsetthemapartfrom thecompetition.

Roshni Wijayasinha CEO Prosh Marketing

Overall, my passion for marketing has led me to start my own company, and I continue to enjoy every aspect of the work I do. For me, finding a job that you love is essential to feeling fulfilled and engaged in your work. With Marketing, I get to do what I love every day.

The 10 Most Influenal Women In Markeng 2023

Roshni Wijayasinha

Astheworldcontinuestoembracethedigitalera, marketinghasbecomeacrucialtoolinthesuccess ofbusinesses.Ittakesaskilledandexperienced marketingleadertonavigatetheever-changinglandscape andhelpcompaniesachievetheirgoals.Thisiswhere RoshniWijayasinha,theCEOofProshMarketing, comesin.Withyearsofexperienceunderherbelt,Roshni hasprovenherselftobeatruemasterinthemarketing industry.

Roshni'spassionformentoringandsharingknowledge extendstoherworkatProshMarketing,wheresheprovides equalopportunitiestoallandfostersapositiveand inclusiveworkenvironment.Withacommitmenttostaying up-to-datewiththelatestindustrytrends,Roshniisa memberoftheForbesCommunicationCouncilsharingher insightsandexperienceswithpeersintheindustry.

Let's delve into the insights Roshni gave us on modernizing marketing efforts with digital marketing and developing innovative platforms!

FromMarketingNovicetoLeader

Roshni'smarketingjourneyisastoryofdetermination, leadershipandsuccess.Itallbeganwithherfirstmarketing leadershiproleat Kobo,wheresheplayedasignificantrole inthecompany'srapidgrowth.However,Roshniwantedto expandherroleandleadanentiremarketingteam,which ledhertotakeonasthe Head of Marketing at Juice Mobile

Shewasresponsibleforexpandingthecompanyintothe USandlaunchingtheworld'sfirstmobileprogrammatic platform,cementingherreputationasaninnovative marketer

Roshnithenmovedonto Thinking Capital,whereshebuilt themarketingfunctionfromscratch.Sherebrandedthe

A Visionary Breaking Barriers and Building Empires

company,builtadigitalmarketingleadgenerationengine andcreatedateamandmarketinginfrastructure.Her successcontinuedwhenshehelped Benecaid modernizeits marketingeffortsanddevelopHoneybee,arevolutionary platformforbrokerstosellhealthinsuranceonline.

Inspired by her success and motivated to pursue her entrepreneurial dreams, Roshni launched her own business, Prosh Marketing, as an independent consultancy.Today, herbusinesshasgrownintoaFractionalCMOmodel,with supportingconsultantsandclientsworldwide.Roshni's successstoryisatestamenttoherdedication,leadership skillsandinnovativeapproachtomarketing.

TalkingaboutthechallengesRoshnifaced,sheexpressed, "The key challenges I faced throughout my career were managing growth with limited budgets, managing work-life balance as my work required a lot of travel and the pressure of startups that need to grow aggressively. But I thrive off the pressure!"

MarketingImpact:Roshni'sJourney

Roshnihasalwaysfoundtheworldofmarketingtobe fascinating.Inherexperience,it'safieldthatoffersan incredibleamountofcreativefreedomwhilealsorequiring adeepunderstandingofbusinessfunctions.Shelovesbeing abletoexplorenewideasandconceptswhilestayingsharp andengagedinherwork.

ForRoshni,thebestpartofmarketingishowitconnectsto everyaspectofacompany'soperations,fromfinanceto operationstosales.Thishasallowedhertobuildlasting relationshipswithadiversegroupofpeople,somethingthat shefindsincrediblyrewardingonbothapersonaland professionallevel.What'smore,marketinghasalsogiven herthechancetotravelandexperiencenewcultures, somethingthatshefindsbothexcitingandinvigorating.

OvercomingAdversity

Roshnisays,"The under-representation of women in the technology industry when I was first starting out made it difficult for me to find role models and mentors who shared similar experiences.”

Insupportofthesame,sheadds,"This lack of representation is slowly changing, but it can definitely create challenges for women in advancing their careers and achieving their professional goals in the technology sector" Regardless,Roshni'scommitmenttoequalopportunityand diversityextendsbeyondherownbusinessendeavours.As thefounderofProshMarketing,sherecognizesthevalueof diverseperspectivesandoffersopportunitiestonewcomers, studentsandinternsfromallbackgrounds.Roshnifirmly believesthateveryonedeservesanequalchancetosucceed, andsheworkstocreateawelcomingenvironmentforall aspirantsinhercompany.

InadditiontoherworkatProshMarketing,Roshniisalso anangelinvestorwithTheFirehood.Herfocusison empoweringandsupportingwomeninthetechnology industry,withthegoalofincreasingtheirparticipation, leadershipandprosperity.Roshniisacutelyawareofthe

gendergapinthetechindustryandsheworkstirelesslyto addressthisissueandpromoteequalopportunitiesforall.

EmpoweringMentorship

Roshniisafirmbelieverinsharingknowledgeandgiving backtothecommunity.Sheisinvolvedinnumerous mentorshipprograms,including VentureLab, Futurpreneur, Treefrog, Scotiabank - The Women Initiative, Brampton Venture Zone, Schulich Startups, Essential Impact and eQuo.

Additionally,sheteachesattheSchulichSchoolof Business,YorkUniversity,whereshesharesherexpertise withthenextgenerationofmarketingprofessionals.Her passionformentoringextendstoherworkatProsh Marketing,whereshestrivestocreateasafespacefor youngmarketersandinternstolearnandgrow.

Forherclients,Roshniaimstobuildasustainablebusiness modelbyprovidingpart-timemarketingleadership, ensuringthattheirneedsaremetwhilefosteringapositive andinclusiveworkenvironment.Asamemberofthe ForbesCommunicationCouncilsince2020,Roshniis committedtostayingup-to-datewiththelatestindustry trendsandsharingherinsightsandpeers.

MarketingEvolution

Earlier,marketingwasseenasmoreofanartthanascience andtherewerelimitedtoolsavailabletomeasureadequate efforts.Roshniandherteamhadtorelyontheirinstincts andcreativity,withoutmuchopportunityforiteration. However,withtheadventofnewtechnologies,wecannow A/Btestvariousaspectsofacampaignandapplya"fail fast,learnquick"approach.

Thefocusofmarketinghasalsoshiftedfrombeing primarilylaunch-focusedtoemphasizingthebenefitsand valuesofaproductorserviceratherthanjustitsfeatures andspecs.

Overall,thesedevelopmentshavetransformedthefieldof marketing,makingitmoredata-driven,adaptableand responsivetocustomerneeds.Byembracingnew technologiesandapproaches,Roshniandherteamcontinue toinnovateandprovidethebestpossibleservicetotheir clients.

TechImpact:ProshMarketing

Roshnibelievesthattechnologyhasbroughtabouta significantimpactonthemarketingindustry,includingher owncompany,ProshMarketing.Withtheaidoftechnology, herteamisnowabletotracktheresultsoftheircampaigns moreeffectivelyanddemonstrateROImoreclearly This hasallowedthemtorefinetheirmarketingstrategiesand ensurethattheyaredeliveringthebestpossibleresultsto theirclients.

Moreover,technologyhasalsoplayedavitalroleinhelping thembecomemoreefficient.Theyhaveaccesstoavariety oftoolsthatenablethemtomanagescheduling,project management,contentgeneration,andotherimportanttasks moreeffectively

ThemostsignificantbenefitoftechnologyforProsh Marketinghasbeenitsabilitytoenablethemtodeliver theirservicesremotely.Thishasallowedthemtoexpand theirbusinessintonewmarkets,includingtheU.S.and otherinternationalmarkets.

Ithasalsomadeiteasierforthemtoreachprospective clientsthroughsearchengines.Overall,Roshnisees technologyasanimportanttoolthathashelpedProsh Marketinggrowandsucceedinthecompetitivefieldof marketing.

ProshMarketingValuesandCulture

Sheddingthespotlightonthevalueandworkculturethat definesProshMarketing,Roshnishares,"Westriveto createauniqueculturethatisacceptingandopentoour diverseemployees.Thevaluesthatweholddeartousat ProshMarketingareKindness,Excellence,Collaboration, Integrity,CuriosityandOptimism.”

Sheadds, "At Prosh Marketing, our long-term goals include expanding our team to better serve the needs of startups and further expanding our reach within the United States, where there are many startups and growing businesses whom we could help.”

"To achieve these goals, we are continuously working on developing new partnerships and expanding our service offerings. We assess our growth trajectory every four months and make revisions to our plans as needed. This enables us to stay agile and adapt to changing market conditions and client needs, expresses Roshni.”

SuccessMantras

OneofthemantrasRoshnicontinuestofollowtothisdayis somethingmyGeneralManageratSonysharedwithher, "Do what you can, with what you have, where you are." ThisquotefromTheodoreRooseveltremindsherthatwhile othersmighthavedifferentsituations,resources,and abilities,wecanonlydothebestwecanandworkwith whatwe'regiven.Thisisespeciallyhelpfulforstartupsto keepinmindastheyusuallyhavelimitedresourcesbut havetheopportunitytopunchabouttheirweightiftheyjust leanintotheirsituationandfindcreativewaystogrow.

Anotherquoteshetrulybelievesinis,"Do what you love, and you'll never work a day in your life."Thisreinforces theimportanceoffindingajoborcareerthatalignswith one'spassionsandinterests.

Lastbutnotleast,"Listen to your customers."Whileone mayhaveadeepunderstandingoftheirbusinessand product,it'sessentialtoseekfeedbackfromyourcustomers inordertounderstandtheirneedsandperspectivestruly.By activelylisteningtocustomers,onecanbuildstronger relationshipsandcreateproductsandservicesthatbetter meettheirneeds.