Tech of Tomorrow

nthiseraoftechnologicalevolution,wherethetech
Iworldisstillparticularlymale-dominated:only5%of techstart-upsareownedbywomen.Despitethisfact, womenareasinnovativeasmen,andcompaniesrunby womenarejustassuccessful.Inbusinesses,womenare visionarybecausetheysetthedirection,anticipatetheway, andnavigatetowardsit.Theyarenotafraidofrisks, becausetheyareawarethatopportunitiescomefromtaking risksandembracingriskshelpstoovercomethefearof failing.
Thereisnoquestionthattechnologycontinuestotransform allindustries.Asaresult,adaptingtotheseadvancements becomesimportanttobringefficiencytotheorganization. Businesswomenareembracingthesetechnologicalchanges inordertotakestrategicdecisions.Itisequallyimportantto stayupdatedoncurrentinnovationsandchangesinthe technologiesastheyoccur
Today,thebiggestchallengeisnotinthecorporatecareer butasatechentrepreneur.Businesswomenhavetheability toadapttothischallengeandchangetokeepthebusiness successful.Theyhaveasenseofself-worthandare confidenttounderstandtheirtruepowerinbusiness.They knowtheartofsellingandnegotiatingandareboldenough totakeimportantdecisionsinthemanagement.Thebiggest challengealthoughremainstofeelsufficientinaworldthat keepsdemandingmore.
Businesswomenareinvolvinganddiscussingwithindustry expertswhichreflectstheircuriousnature.Asitiswith constantlearningonecanachievesuccess.Moreover,they ensurethattheyareprovidingsolutionstothecustomers accordingtotheneedsofthemarket.Thefactisthat situationischangingintermsofopportunitiesforwomen andthischangeisgood.
Nothingreplaceshard-workduetowhichwesee morewomenintheleadershipandentrepreneurship rolestoday.Theydon’tneedtobeanexpertin regulatingtechnologybutshouldknowhowit impactsthebusinessanditsneedisakeystrength. Attheend,deliveringsuccessfulresultsandworking forthebenefitoftheorganizationiswhatmatters.
Technologyisthedoorofopportunityand businesswomenhavestartedtoexploreitasacareer Strengthandcourageevenintimesofpandemic keepsthemfocused.Someofthesebusinesswomen arewell-versedandmovedtocrucialrolesintheIT industry.Whileothersarequietlydrivingtheir successthroughtheirintelligenceandexpandingthe futureoftheITindustry.
Initslatestedition,InsightsSuccesscomesupwith 10TrailblazingWomeninTech,whichprovides glimpseofcareers,backgrounds,andmore importantlytheirwonderfulleadershipqualities. Thus,wearemakingnoiseabouttheseawesome leaders!
Inthiseditionyouwillreadabout,ÁngelaÁlvarez, Founder&ExecutiveChairmanatAglaiaCapital, DeniseSangster,PresidentandCEOatGlobal Touch,Inc,FlavillaFongangSerialEntrepreneur, Author&theFounder-3ColoursRule,Linda Grasso,ChiefOperatingOfficerofDigitalBusiness InnovationSrlandothers.
Lastly,makesuretogothroughthein-house editorialsdraftedbytheindustryexpertsandthe curatedarticleswrittenbyoureditorialteam.
ÁngelaÁlvarez
Founder
AglaiaCapital aglaiacapital.com
AnnaBorgström CEO
NetCleanTechnologies netclean.com
AglaiaCapitalisanindependentCorporateFinanceadvisory firmmatchingasset-backed,transactionswithinvestorsand financingproviders.
NetCleandevelopsworld-leadingtechnologysolutionsthat protectbusinessesITenvironmentsagainstchildsexualabuse material,safeguardingagainstcrimeintheworkplace.
DeniseSangster CEO GlobalTouch,Inc globaltouch.com
GlobalTouchisapartner-focusedstrategyandgo-tomarket transformationconsultingfirmfocusedonaccelerating revenuesthroughworldclass,profitablepartners.
Founder
LindaGrasso COO
TLA theblackwomen intech.com
Kroger kroger.com
DBI dbi.srl
TLABlackWomeninTechisanot-for-profitcompany FoundedinSeptember2019,itisalreadythe2ndlargest workinggroupoftheTechLondonAdvocatesGroup.
Krogerstrivestoreflectthecommunitiesit servesand fosteringaculturethatempowerseveryonetobetheirtrueself, inspirescollaboration,andfeedsthehumanspirit.
Adigitalbusinesstransformationconsultingfirm.
MarinaTognetti CEO
mYngleisthepioneerofonlinelanguagelessons.Native teachersofferclassesthroughalivevirtualclassroomto professionalsallaroundtheglobe.
NatashaSaxberg CEO
SusanGatehouse CEO
DIGITALEUROPE digitaleurope.org
AxeaSolutions axeasolutions.com
DIGITALEUROPEistheleadingtradeassociationrepresenting digitallytransformingindustriesinEurope.
AxeaSolutionspartnerswithhealthsystems,hospitals,clinics, andphysicianpracticestostreamlineprocessesandamplify performanceintheheartoftherevenue.
AkibaDigital akibadigital.com
AkibaDigitalisafinancialdataaggregationcompany,that housesanagnosticdataconsolidationandenrichmentengine thatclusters,visualisesandpredictsconsumerbehaviour
hetheryouarelookingforfinancing,invest-
Wmentopportunities,ajointventurepartner,or sellingnon-coreassets.AglaiaCapitalisan easywayformakingthathappenthroughitsnetworkof investors,funds,familyoffices,UHNWI,institutions, financingproviders,andtrustedpartners.FeaturedasTop FintechInfluencer,TopWomenLeaders,andEliteleagueof innovativeentrepreneurs-ÁngelaÁlvarezistheFounder &ExecutiveChairmanatAglaiaCapital.Aninterview conductedbetween Insights Success andÁngelaspeaks aboutCorporateFinance,Fintech,Blockchain,and decentralizedtechnologies.
Belowarethehighlightsoftheinterview:
Kindlytakeusthroughyourjourneyonbecominga proficienttechbusinessleader.
Sometraitsareshownsincechildhoodbutstaylatentuntil somethingtriggersthem,andtheyappearstrongeragain, enrichedbyallthediscoverieslearnedalongthepath.The challengesthatIhadtofaceinmylife,havingmyvision andopinions,peoplethathaveinfluencedme,andpeople thatIhaveinfluenced,haveshapedmyvitalgrowthwithout losingmyessence.
Agooddoseofauthenticity,passion,ambition,honesty, courage,generosity,resilience,curiosity,appetitefor knowledge,vision,andpurposehavebeengood companionsonmypersonalandprofessionaljourney, togetherwiththatinnerimpulseofdoingbettereveryday, andofmakinganimpacttomakeabetterworld.
Emergingtechnologiesarehavingakeyroleforthe evolutionofcoreindustrieswhereIhavedevelopedmy professionalcareer,suchasCorporatefinance,M&A,
Investmentbanking,andFinancialServices.Theyattracted myinterestsomeyearsagoasawaytosolvemostofthe issuesthatIhavefoundintheindustryalongmy professionalcareer,soIstartedtogodeeperinthe possibilitiesthattheycanprovidetoourindustry.
Howdoyoudiversifyyourorganization’sofferingsto enticethetargetaudience?
AglaiaCapitalsurgeasanexpressionofmyvisiononmy industrycombinedwithnewtechnologiesbusinesses, anticipatingtheneedsoftheclientsandtheindustryitself. Itliesintwomainareas.One,focusonadvisoryCorporate Finance,M&A,focusedonoff-marketdeals,mainlyin SpainandEurope,andselectivelyinothergeographies, specializedinFinancingstructures,HotelsandRealEstate. Havingbornwiththemissionofmixingtraditional corporatefinanceandthefinancialindustrywiththenew digitalworld,ithasasecondlineofbusinessfocusedon BlockchainprojectsforFinancialServices,Fintech,and DigitalAssets.Besides,weofferAglaiaCapitalClub,an InvestmentClubwithservicesforInvestors.
IamusuallyverykeenonfollowingEmerging technologies.Iamparticularlymorefocusedontechnology forthetransactionalfinancialservicesindustries,where DLT/Blockchainareconsideredanessentialcatalystforthe evolutionoftheworld’sfinancialinfrastructure,makingit moreefficient,resilientandreliable,particularlyinthebig areasofpayments,andassetmanagement.Itfacilitates accesstonewmarketsbyautomatinglowvalue-added tasks,andprovideastandardizedandimmutablemethodto
interconnectfinancialinstitutions,aswellasconsiderable costsavings.
Asperyouropinion,whatroadblocksorchallenges werefacedbyyouinacorporatebusiness?Andhowdid youovercomethem?
Ihavefacedmanychallengesthatarepartofmygrowth process.Aninnerimpulse,vision,andpurposehavebeen themaintoolstoovercomethem.Keepthepassion, resilience,flexibility,andbeingsurroundedbyalliedwith thesamemission,values,andobjectivesthanme,have madethisentrepreneurshiptripeasiertotravel.
Haveyouinanywaycontributedtowardsthecauseof womenempowerment?
Ihavegrowninaprofessionalcareerthatistypically dominatedbymen,andhavedonesowithoutthinking aboutgender TheachievementsandtheinfluencethatI mayhavehadinothersmayhavealsobeenone contributiontoWomen'sempowerment.Iusuallyfocusthe energynotonfightingtheoldbutonbuildingthenew. DiversityandsustainabilityareatourethosatAglaia Capital.Diversityisneededforabetterunderstandingof thiscomplexworldandwillbeacompetitiveadvantageand aselectiveevolutivedifferentiationinthecorporateworld.
Whereareyoufocusingyourenergynow,andwheredo youhopetomakeanimpactnext?
AglaiaCapitalwasbornwithastrongfocusontraditional corporatefinance,andontransactionaltechnologyforthe
Financialindustrywithemergingtechnologies,blockchain, andbothwillbedeveloping.
CurrentgoalsaretheconsolidationofAglaiaCapital, continuingtogrowourcoreCorporateFinancebusiness, aimingtobeareferenceforoff-marketdeals,andonthe technologicalside,developingaplatformfordigitalization toprovideliquidityforsomeofourclients.
WewillaimtodevelopalsoaPrivateEquityStrategyto makeeasiermakinginvestments,leveragingourknowledge ofthemarketsanddealflow,todigitalizethosevehiclesto makethemmoreefficient,profitable,liquid,andtransparent forourinvestors.
Whatwouldbethebiggestchallengeforthenext generationofwomenandhowcanonebeastrongrole modelforthem?
Ithinkthatthebiggestchallengeforthenextgenerationof womenisjust“be”,withoutlookingbacktopast stereotypes.Preservinganyone’suniquenesscanmakea differencealsoforothers,andIthinkitismorevaluable thanfollowingmodelsoranystereotype.
Whatarethevitaltraitsthateverybusinesswomen shouldpossess?
Ambition,determination,resilience,vision,courage,and creativity.
ne of the biggest gaps in women’s careers is the
Olack of in-field global experience. Working globally is not for the faint of heart as it is hard on your body with continual time zone changes and jet lag, missing family time, and long work days managing three geographic time zones,” believesDeniseSangster.With thatsaid,Denisehasbeenaroadwarriorfor30yearsand enjoyednearlyallofit,andislookingforwardtogetting backonthetrailpost-pandemic.
Afirmbelieverofchange,Denisewantedtobealawyer andfollowinherfather’sfootsteps.However,before attendinglawschool,shedecidedtotakeafewyearsoffto work.Duringthistime,sheworkedforalargelawfirmand realizedthatshelikesathoughtful,wellinformed,data drivenapproachtorepresentingclients,anddidnotwantto bealawyer.Shewantedtobeoutinthefieldcreatingand buildingbusinessopportunitieswithclientsandnotonly workingwiththemwhentherewasaproblem.
Thehusbandofoneofthetopfemaleattorneysinthislaw firmhadstartedaSiliconValleydatabasestart-up.He recruitedDenisetoheadtheinternationalbusinesseven thoughsheknewnothingabouttheirbusiness.Itwasa massivelearningcurveaboutthetechnology,international business,localizationofproductanddocumentation, marketingandsalesactivities,anddevelopingpartner ecosystems.Whatshefoundeasywastheabilitytobuild businessandpersonalrelationships.Whenthecompany wasacquiredbyMicrosoft,shewasnotinterestedinthejob shewasofferedandthreecustomersfromherprior technologycompanyretainedhertoworkwiththemon strategy,ITpartnerships,andothertasks.Allwerelocated outsidetheUSmarket.
Thensheneededtobuildherreputationoutsideofthe databaseworld,soshestartedwritingforanumberofIT publicationsinEurope(UK,France,andGermany), Australia,andtheUS.Shewasthenapproachedbyagroup
ofITexecutivestocreatethefirstITpan-Europeanevent fortheITindustrythatfocusedonago-to-marketwith partners.Theevent,called“EuroChannels,”wasabig success,butitwasmetwithinitialresistancefromsome EuropeanITleaderswhodidnotwantan“Americangirl” tohelpgrowtheEuropeanITmarket.Deniseeventually wonovermost,andsomeevenbecameclients.Many becameverygood,life-longfriends,asdidtheirspouses andchildren.Infact,shehashadfourchildrenofEuropean technologyexecutivesworkforhercompanyoverthe years.
Inaway,DenisegrewupwiththePCbusiness.Thereisno doubttakingthisfirsttechnologyjobwasthegreatestcareer stepforher,andonethatchangedherlife.Sincethen,she hasneverlookedback.Today,DeniseisthePresidentand CEOatGlobalTouch,Inc.,adigitaltransformation consultingfirmthathelpsITorganizationstobuildpartner leveragedstrategiesforthehybridanddigitalcomputing world.
InDenise’sopinion,womenshouldbeheldtothesame standardasmen.Shebelievesthekeytraitsofallleaders shouldbeaction-mindedness,calculatedrisk-taker, problem-solverandculturallydirectwhenneeded.She generalizesherexperienceofwatchingthebestofclass maleandfemaleleadersaroundtheworldbysayingthat menaretypicallymoreoftentop-down,“command-andcontrol”leaders,whilewomentendtohaveamore participativeleadershipstyle.Denisebelievesthatgiventhe needforcollaborationandinnovationtodrivecompetitive differentiation,womenhaveanaturaladvantageiftheycan breakthroughtheglassceiling.
AccordingtoDenise,tentraitsfemaleleadersshould possessareasfollows:
1.Honestyandintegrityatalltimeswithquickadmission whensomethingdidnotgowell.
2.Confidenceinyourself,whichcanbehardifyourinner voiceisyourharshestcritic.
3.Resilienceandpersistenceeveninthefaceofuncertainty suchasthepandemictheworldiscurrentlyexperiencing.
Strengthandcouragetolearnfromfailureasyoulearn morein“roughseas”…
Thinkstrategically,prioritizegoalsandkeepthebusiness focused.
Commitmenttodisruptiveinnovation.
Theabilitytoalignthebusinesswithcustomersand partnerstoachievepredictableresults.
Communicationskillsthataregroundedinbothlistening andtalking.
Hardworkandasenseofpurpose.
Commitmenttomentorthenextgenerationofleaders whowillstandonourshoulders.
AtpresentGlobalTouchisfocusedinthreeareasintheIT industry.FirstisaligningITcompanies’predictability (revenue,growth,profit,etc.)withtheirpartners’ profitabilityandreadiness,customersuccessandbusiness outcomegains.Thistriangularalignmentiswhat’smissing formostcompaniesintheITindustry. Secondisdefininga partnerprofitjourneytocomplementandenergizethe customerlifecyclejourneythatmostITcompanieshave
prioritizedasakeystrategyinthenextfewyears.Lastly,it isfocusingonhelpingITcompaniescreatepartner investments,programs,andincentivesthatshortenthesales cycle,improvethetimetoachievereturnoninvestment, andincreasethemarginthroughnextgenerationalpartner programsandreadinessstrategies.
GlobalTouch,Incisspotlightingwomenaroundtheworld initsnewblogseriescalled,“ITWondrousWomenÔ.” Launchedinmid-October2020itshowcasestopand emergingtechnologyindustryleadersfromaroundthe world. SomeofthesewomenarewellknownintheIT industry,othersarequietlydrivingsuccess,andsomehave movedtocorporatecustomerornon-profitroles.Eachare drivinggamechangingsuccessanddeservingof recognitionastheyareexpandingthefutureoftheIT industrythroughtheirprowess,intelligence,andimpact. Theyarealsoinspiringthosewhowillstandontheir shoulders.
Allparticipantsinthisblogseriesanswerthesamesetof questions,whichprovidesaglimpseintotheircareersand backgroundsand,moreimportantly,whatmakesthemsuch wondrousandinspirationalleaders!AsDenisesays, “they can't be us if they can't see us, so we are making noise about these awesome leaders!”
AccordingtoDenise,theITindustryisconsistently changingthroughdisruptiveinnovation.Theracetobuilda “bettermousetrap”iswhatfuelstheITindustry. “If you don’t like roller coasters, stay away from the technology industry, but this is really not realistic as technology is bringing competitive advantages to everything from consumer products, automobiles, and business technology,” saysDenise.
Work every day like you’ve never won a client engagement and treat every client like they are your only one.
“ “
Withconstantdevelopmentsallaroundus,itis necessarytostayupdatedoninnovationinthe industryastheyoccur.Today,thecompanies arebasedontheemergingrequirementsoftheconsumer, thatisbeingfulfilledbytechnologicaltools.Forleaders,it iscrucialthattheyareawareofthesetechnological changes,asitprovidesanswerstothemostcriticalissues andbuildssolutionsforfutureopportunities.Itistheonly waytoprovidethehighestlevelofservicetotheclients withtheincreasingdemandofthemarket.
Womenareseentobeactivelyparticipatingintech organizations.Mostofthemareattheleadershippositions ofthoseorganizationsandarechangingthelandscapeofthe world.
Forwomenleaders,itisaboutprovingthemselvesand risingassuccessfulleadersintechbytakingcalculated risks.Theyarenotafraidoftakingrisksasitisallabouta challengeandtakingtimelydecisionsaboutit.Theyare wellawareofthefact,thatfearoffailurewillonlyworkin hamperingtheprogressandcreativityoftheirsaswellas thecompany.Andonlytrustandknowledgewillhelpto takethecorrectdecision.Recognizingandlearningfrom mistakesisthesteptheyfollowinthisprocessofchange.
Itisthroughconstantlearningandengagementwiththe industryexpertsandacuriousmindthatwillsailthrough thedifficulttechconcepts.Evenifwomenarenotexpertsin therespectivefields,butthecredibilityforsuccessis achievedthroughtheseabove-mentionedtraits.Havingthe vision,directionandtheabilitytonavigatethroughallthese challengeskeepsthebusinesswomanandthebusiness successful.
Therealchallengeisnotbeingaleaderbutbeingatech leader,thatiswhenbusinesswomenhavetoadopta differentapproachintheirleadershipcareer Therearealot ofmeritsonceadaptedtothesechangesintheprofessional careerofthebusinesswomen.Itisaparadigmshiftfrom traditionalleadershiptotherevolutionarydigitalfuture because,itsolvesalotofmodernproblemswithoptimized time,costandhelpsthebusinesswomenindeliveringbest performances.
Thisopen-mindedstrategytoalwaysdobetterandnever stoplearningiscrucialinanever-evolvingworld.
Therefore,everythingthatinnovatesmustbeadoptedbythe businesswomen.Nowadays,thenatureoftheworkhas changedduetothepandemicsituation,theemergenceof newremoteworkingmodelsencouragesthedemandfor
digitalskills.So,lookingatthetrendtheanswerliesin applyingtothenewchanges,wherewomencancontribute totheworld.
Thetopicsliketech,digitaltransformation,innovation,and sustainabilityenrichwomen’sempowerment.Becausean interconnectedworldofsuchpowerfultoolscreatesjob opportunities.Womenhavealreadystartedtomakea differenceastheyhavenotlimitedthemselves,ultimately buildingabetterfuture.Itisthejourneyofwomen’s technologicalempowermentandthejourneyisfullof surprises.
Businesswomenhaverealizeditsimportanceandstartedto expandtheirpotentialwiththeirsignificantroles.Women arealsoempoweringotherwomenbytakingthe responsibilitytosupporteachotherbymentoring, ultimatelymakinganimpactintheworldaswell.Withthis, theyhavestartedtoopendoorsofopportunitiesfor
themselvesandallthewomen.Everybusinesswomanholds theartofmasteringthesetechnologicaltoolsanddeservesa worthypositionintheso-called‘male-dominated'world.
Businesswomenhavebecomestrongrolemodelsandare notafraidtoshowtheirflawsorfeellesspressured.They arestrivingtobeperfect.Today,morewomenarechoosing thiscareerpathandspendingmoretimeexploringthereal businessneeds.Womenwillsoonbeconsideredthesameas men,astheyarehavingmoreparticipationinthetech leadershiproles.Thisisgoingtobearealthingandwomen arehereforcompetitioninbusinesstechnologiesinallthe industries.
Nowthattheseemergingtechnologiesarehavingakeyrole inbusinesswomencareer,itishelpingtosolvethemost complicatedissues.Thefocusnowshouldnotonlybeon fightingontheoldandtraditionalwomenissuesbutalsoon buildingthenewcultureofwomenintechnology
FlavillaFongang SerialEntrepreneur, Author&theFounder
Areyoustrugglingtoexpressyourtechbrandinternationally? Doyoufeellikeyourtechbrandneedsabranduplift/abrand campaigntoimproveengagement?Areyoulookingfor innovativewaystoshowtherelevanceofyourbrand?Anawardwinningcreativebranding&marketingagencyhelpingtechbusinesses
-3ColoursRuleiswhatyouneed.FlavillaFongangandherteam willhelpyouimprovethevalueofyourbusinesstoprojecttheoptimal brandcredibility,improveyourbrandvalue,engageprospects,team members&consequentlygrowyourbrandmoreeffectively
FlavillaFongang’sjourneyinthetechindustrystartedafewyearsago whenshetookthedrasticdecisionforheragencytowork predominantlywithtechcompanies.Flavillaalwaysadvises entrepreneursandbusinessestopickaniche,soshehadtoapplywhat shepreaches.So,shechosetechnology
Flavillaquicklyrealisedtheimportanceoftechnologyasitenables humanstoexpandtheirpotentialatasignificantscale.However,a largerproportionofgreattechcompaniesfailcomparedtoother industriesbecauseofthelackofabilityinarticulatingtheirvalueand offerings.Shewaskeentosupportthemandhelpthemsucceedsothey couldmakeanimpactontheworld.
FlavillaFonganghasraisedherpowerofinfluenceinthetechindustry throughraisingherpersonalbrandandpositionedherselfasathought
leader.Shedevelopedbusinessapproachesthathelpcompanies scale.FlavillaisalsoaBBCbrandstrategist,keynotespeaker, andawomanofinfluenceintechnology
FlavillaFonganginterviewstechExtraordinaireswhofit3 ColoursRule’stargetprofile(TechBrainsTalk).TechBrains Talkisamagazinewhichallowsthecompanytomaximiseits brandreachthroughvariousformats.Flavillaarrivedin EnglandwithoutspeakingawordofEnglish.Shewasnotborn inawell-connectedenvironmentthatwouldknowtosupport herentrepreneurialaspirations,soshehadtobuildhernetwork forherself.Shenetworkscontinuouslytobuildhernetworth. Flavillaalsotakestheinitiativetolookandaskforsuccessful individualsinbusinesstomentorherwhichopenedupdoorsto moreopportunities.
Growingup,theonlywomanwhoinspiredhertobecomethe personsheistodaywashermother.FlavillaFongangrealised theimportanceofrepresentationwhenshemovedtoLondon
andheraspirationsgrewfurther.Shesawmore representationofsuccessfulblackpeopleintheUK comparetowhatshesawinFrance.Withthelackof representedblackwomenintechnology,Flavilla decidedtomakehermissiontosupport,elevate,and showcaseblackwomenintechnology,toinspiremore youngblackgirlstodreambig.“We humans, are mirrors of our aspirations and that’s why representation matters,” quotesFlavilla.
“The most vital traits a businesswoman must possess is self-worth and confidence to understand her true power Every businesswoman should master the art of selling and negotiating to get what she deserves in a man’s world. Every businesswoman should be bold and never be afraid to take the leap of faith. The biggest challenge for the next generation of women would be to feel sufficient in a world that keeps demanding more. A strong role model should not be afraid to show her flaws. Less women should feel the pressure to always be perfect.” advisesFlavillaFongang.
FlavillaFongangisaSerialEntrepreneur,Author, andtheFounderof3ColoursRule,anaward-winning brandingandneuromarketingagency.Computer Weeklynamedheramongthe top 5 most influential women in tech intheUK,andshewasalsoawardedthe “She’s Mercedes”businesswomanawardbyMercedes Benz.Throughheragency,shehashelpedherclients scaletheirbrandsnationallyandinternationally.
FlavillaFongangisarespectedbrandstrategistwith neuromarketingexpertiseandthecreatoroftheD.A.C. systemandthe“Beyondmarketing”strategy.Flavillais thebrandadvisorfortheBBCandprovidesregular actionablebrandstrategyadviceonliveradioandTV. SheisalsothefounderofTechLondonAdvocatesfor BlackWomeninTech. ShehoststheTechBrainsTalk podcast,providinginsightsandadvicetotech entrepreneursandcompanies.Sheisalsotheauthorof “99 strategies to get customers”.
“When it comes to technology, it can have positive or negative effects on our mental health. I choose to not follow all trends and only stick to the ones that provide the convenience that I seek, and the least distraction.
We should encourage more work experience early on as it helps women build confidence and find fulfilment in the right career. We expect young people to choose their future career too soon. They should spend more time exploring the real world before committing to one career for the rest of their life. That is why we have so many people doing a job that they do not love. They should be allowed to explore the real business world through various experiences,” statesFlavilla Fongang.
Business success is about the relationships we forge through time. I always act to provide value first, and then the business will come naturally
“ “
Despitetheprogressmadeovertheyears,gender equalityissadlyfarawayintheworkplaceanditis essentialtoadvocateforchange.Womenareatthe heartofdevelopment,anditisamatteroffacttheywould bringgreateradvantageswithincompaniesifgivenmore representation.OneofLindaGrasso’smaincommitments isempoweringWomeninTech,sinceshestronglybelieves sustainabilityandgenderequalityarethekeytoworld’s economicdevelopment.Thefourthindustrialrevolutionis drivingtheworkforcetransformationandshebelievesitis importanttoanalyzehowwomenareinvolvedinbuilding thefutureofwork;shestatesthatcompaniesmustbuild futurestrategiesthatalsoworkforwomen.Lindaisthe ChiefOperatingOfficerofDigitalBusinessInnovation srl.DigitalBusinessInnovationsrlisadigitalbusiness transformationconsultingfirm.Strategy,Technologyand Influenceareitsthreeimportantpillars.
SinceLindawasachild,shehasalwaysenjoyeddoing activitiesthatrequiredingenuity,challengingherselfand discoveringnewthings.Whenitcametochoosewhich universitypathsheshouldtake,shehadnodoubts: engineeringwastherightone.Aftergettingamaster’s degreewithhonorsandpracticingasindustrialengineer, shestartedpursuingabusinesscareershewaspassionate about.“Choose a job you love, and you will never have to work a day in your life” isaninspiringquoteby Confucius,andLindastronglybelievesinit.So,she embarkedonapathasChiefOperatingOfficeratDigital BusinessInnovation,anItalianinnovativestartupactivein theworldofconsulting.Hermissioninthecompanyisthe projectmanagementinthefieldoftheso-calledIndustry 4.0,harnessingthepoweroftheemergingtechnologies suchasAI,IoT,Blockchain,CyberSecurity,5G,andmore, throughbothoperationalandstrategicapproach.
Technologyishighlydisruptiveinseveralindustryverticals andcanbringlotsofbenefitsinbusinessprocesses.Digital BusinessInnovationhelpscompanies,bothSMEsand GlobalBrands,demystifyingtheparadigmshiftofdigital transformationtothriveinarevolutionaryfuture.Working asanexecutivecertainlyinvolveslotsofresponsibilities: managedifferentaspectsandreachhighperformances, optimizetime,andcost,andcoordinatethepiecesofthe puzzlesotheycanfittogether.ButLindareallylikesher job,sheconsidersitasveryinspiring;andwheneverdesired resultsareachieved,shefeelshighlysatisfied.Herlife motivationtodoalwaysbetterandneverstoplearning–indeed,shebelievesthatadoptinganopenmindstrategyis crucialtosurviveinanevolvingworld.Everythingthat dealswithinnovationfascinatesher!
Nowadays,thereareseveralforcesthatarechangingthe natureofwork,suchasthetransformationofsectorsand rolesduetoautomation,thedemandfordigitalskills,and theemergenceofnewworkmodels,andLindaencourages tolookathowthesetrendsmayimpactworkingwomen andintersectwithexistingbarrierstowomen’seconomic empowerment.Inherhumbleopinion, “the answer to the real progress lies in our ability to apply humanity to the new changes that arise, and humanity cannot absolutely ignore the achievement of gender equality to create a more inclusive world where we can combine skills to thrive together.”
Furthermore,Lindaishighlyactiveonsocialmedia professionallyandparticularlyshelikestoshareinsightful
contentonTwitterandLinkedIn.Whenshefindssomething juicyaboutherkeytopics,suchastechnology,digital transformation,innovation,businessstrategy,sustainability, andwomenempowerment,shetriestodeepenandenrich herknowledge.Sheisawarethatintoday’sinterconnected worldwehavepowerfultoolsnotonlytoacquire knowledgebutalsotospreaditwithotherpeople.Andthat iswhatshetriestodo-heraudiencenoticesthequalityof contentand,tokeepthemengaged,shereachestheir interestbyconveyingusefulnotionsandgivingaunique value.Sheisgladwhenpeopleappreciatehercommitment, andsheenjoysbeingrecognizedaninfluencerinher businessfield.Influencermarketingisthenewparadigmin theenterprisecommunicationstrategyandraising awarenessonthoughtleadershipissheconsiders particularlyimportant.
Linda’stipfortheyoungwomenisfollowingwhatreally fascinatesthem.AndifitisSTEM,theyaremostwelcome: itisaninterestingfieldandthereareexcellentjob perspectives.Therearesomanythingstolearninscience,
technology,engineering,andmath,sowhynot?Plus,she believesthatwereallyneedmoreinspiringwomeninthis field.Inhersmallway,shedoesherbesttoencourage womentobebraveandneverstopinfrontofbias.She believesthatwomenneedtomakeadifference,buildinga betterfutureandleavingnoonebehind.Whenaskedabout wheredoLindaseesherselfinthefuture?Sheanswersthat shelikestoliveherlifedaybydayandsetnolimits.She saysthatshedoesnotknowwhatthefutureholdsforher, butshehopesittobesomethingsurprising.Meanwhile,she wouldliketoenjoythejourney!
Incurrentinternationaleconomy,communicatingwith clients,customers,andinternationalpartnersintheir nativelanguagegivesyouacompetitiveedge.With businessclients,itisallaboutbuildinglastingrelationships, whilewithconsumersitisallaboutmakingtheright impression.Havinglivedinnumerouscountriesand speakingsixlanguages,MarinaTognettiknowsfirst-hand thedifficultieslearnersfacewhenlearninganewlanguage andculture.Whichiswhyshecameupwiththeideaof startingmYngle.
MarinaTognettihadlaunchedmYngleasamarketplace, somethingsheknewverywellfromherpreviouseBay experience.Thecompanythoughtitgotitall:funding,lots ofAwardsandPR,averymotivatedteam.Butsomethingin thebusinessmodelwasnotworkingasithadbeen expected.Thekeywasacceptingthatchangewasneeded andnotbeingafraidtoquestionitsassumptions,andtruly listeningtoitscustomers,astheygavethemthenew direction,fromanopenmarketplacetoaqualityglobal onlineschool,fromB2CtoB2B.
ToCreateaBetterWorldforAll MarinaTognettiisatechentrepreneur,Founder,andCEO ofmYngle.com,butthepassionforentrepreneurshipcame lateroninhercareer WhenMarinagraduatedfrom University,itwasanerawhenentrepreneurshipwasnot verycommonforacademics.Shebuiltasuccessfulcareer atlargemultinationals,Procter&Gamble,Philips,Sara Lee,TheBostonConsultingGroup,andeBay;livingand workingindifferentcountries,shegotanMBAfrom INSEAD.Itwaswhileworkingasaconsultantonaproject oninternetstrategythatshefirstsawthepotentialofthe internettodisruptentireindustriesandchangeforeverthe waymYnglebuy/sell/interact.Shehadtobeapartofthat!
ThatwasthedrivetostartaninnovativecompanymYngle,asMarinaknewshecouldmakearealdifference.
MarinaTognettiregularlypresentstopicsatinternational conferencesonfemaleleadershipandentrepreneurshipand wonnumerousawardsforherroleofwomenintechnology suchas, 50 Most Inspiring Women Tech Leaders in Europe, 50 Most Inspiring Women in Dutch Technology Sector, Iconic Women Creating a Better World for All andmany others.
MarinaTognettiisabusinessperson,soshedoesnotneedto beanexpertintechimplementation,butsheunderstandsits implicationforabusiness:howitimpactsacompany,the customers,andthevaluechain.mYnglenurturesan obsessionforcustomers’satisfaction,andthisisoneofits keystrengths.Thecompanylookscontinuouslytoimprove itsservice.Itdoessobyconstantlylisteningtousers’ feedbackandimprovingaccordingly,aswellasleveraging newtechnologiesatitsadvantage.ThisiswheremYngle hopestomakeanimpact,leveragingitsprovencapabilities todeliversuccessfulonlinetrainingandinspiretheindustry forthebenefitofitscustomers.
Thisageofquarantine,socialdistancing,andremote workingfast-trackedthetrend,andinmanycasesonline educationhasbecometheonlypossiblewayoflearning. Whilemanyofthetraditionalofflineplayershavebeen challengedbythissuddenshift,mYnglewasalreadyinthe ‘rightplace’’.Itisbuiltonmanyyearsofexperienceand knowsthatmigratingexistingclassroomtrainingprograms todigitalisnotjustthemereapplicationofexisting technologysolutions.Rather,itrequiresamore fundamentalre-thinkingofthetotallearningexperience,
fromtrainerstocontent,totheblendedform. mYngleisthesolutionforbusyprofessionalswhoneed languagetrainingtobesuccessfulintheirinternational business,andforcompaniesthatwantgreatlearningresults andatransparentandcontrollablelearningprocesstomake theirinvestmentasuccess.
“In this era of challenging technological evolution, the vital traits that every businesswoman should possess are similar to those of an innovative entrepreneur. The tech world is still particularly male-dominated: only five per-cent of tech start-ups are owned by women”. Despite all that, women are as innovative as men and companies run by women are just as successful”, saysMarinaTognetti.Forthisreason, sheaimstobearolemodelforotherwomenintech,butan accessibleone,tryingtogiveagenuinepictureofwhatit takestobeanentrepreneur,theupsanddownsthatweall havebutfewwanttoshare.
Sheguides,“Be a visionary to set the direction and anticipate and navigate challenges. Do not be afraid of taking risks, since great, and sometimes unforeseen opportunities come from taking risks. Embracing risk also helps to overcome the fear of failing. Last but not least, be able to adapt and change to keep the business successful.”
Thebiggestchallengeswerenotin hercorporatecareerbutasatech entrepreneur.Thatwaswhenthe companyhadto‘pivot’fromthe initialbusinessmodeltoa completelydifferentone,whichis mYnglenow
“To lead is to make a difference.
Founder & Chief Digital Officer KONECTA (South Africa)
Globalinternetusagehassurgedinthelastyear mainlyduetotheCOVID-19pandemic,whichhas forcedmostcountriestobeonlockdown.Thereis anxiety,economicdecline,joblosses,deathsandadefinite movetodigitalplatforms.Thisdisruptionhasforcedevery singlecitizentobeadigitalcitizen,ifnot,atleastconsider becomingone.Thisisevidentintheriseofinternet penetrationstats.AccordingtostatisticswebsiteStatista,as ofQ42020therearealmost4.66billionactiveinternet userswhichaccountfor59%oftheglobalpopulation,arise from thesametimein2019at4.388bn,at57%penetration.
Thecontinuousinternetadoptionhasbroughtaboutahuge opportunityfortheTelecommunicationsindustry.Ithasalso highlightedtheinstitutionalvoidsthatexistespeciallyin developingcountriesandmostlyhasjustwidenedthe digitaldivide.
Regardlessofthecurrentpandemic,connectivityisa necessityand Iwouldgofurthertosayahumanrightfor everyindividual.Itlevelstheplayingfieldaffordingachild inthemostruralplaceoftheworldanaccesstotheworld thattheywouldnotphysicallyreach.Itpresentsaccessto opportunities,toknowledgeandaconnectiontotheworld. Theopportunitybroughtaboutisenormousandopensup themarkettoInternetserviceproviders(ISP’s),Digitaland CommunicationsCompanies,OnlineEducation, E-Commerceandsoforth.Observingtheincreaseinglobal spendonmobileappswhichhassky-rockettedtoaround
$28billionbyQ32020comparedtothesametimein2019, whichwassittingat$23.4bn.If91%ofthepopulationis usingmobileinternet,canyouimaginetheinfrastructure requiredandpressurethathasbeenputonwireless networks.ThismeansTelecommunicationscompaniesneed tobeabletokeepupwiththisgrowthandstarttofocuson meetingthecurrentdemandandbeabletoforecastthe futureusage.Telecommunicationscompaniesneedtobe datacompaniesandbeabletounderstandconsumer behavior,usagepatternsandcustomerneedssotheycanbe abletoplanahead.
Thismuchgrowthindigitaladoptioncreatesanevenbigger needforfasterwirelessconnectivitywhichbringsthenew trendsinwirelesstechnologythatcanenablethisdigital economy.:
IthasnotbeenasailingroadfortheNetworkOperatorsdue tothetheorieslinkingCOVID-19to5G.Thesetheories havefuelledaragewithincommunities,leadingthetowers andequipmentbeingvandalised.The5Gnetworkwhich promisestobeagamechangerintheTelecomsindustryby providingusersthehighestspeedsandwillenableallthe othervalueaddedservicesthatarenecessaryforfuture digitaleconomy.
Thisfifthgenerationwirelessnetwork(5G) istheupgrade fromthe4Gnetworkandprovidesthefastestspeeds,high
reliability,lowlatencyandcantransmitlargechunksof data. Thismakes5Gtheidealtoenabletheinternetof Things. Therealityis,therearemoredevicesper householdthantherewereafewyearsback. Wehavetobe realisticabouthowmuchbandwidthweareconsuming, howmuchdatawearetransmittingandthis digital evolutionneedshighspeedconnection. Wearealready lookingatautonomousvehicles,internetofthings(IOT) andinternetofeverything(IOE),allthiswillbepossible whenwehavetechnologieslike5Gandbeyond. Icannot waitforatimewhenmyfridgecanautomaticallyplacean ordertotheonlineshoppingplatformwithoutmedoingall theworkorwhenmycarcancommunicatewiththeother
carstomakewayasweareinabitofhurry.Theseareall possibilitieswith5Gtechnology.
Anothertechnologythatpromisesanimprovementinthe performanceofWIFInetworksis WIF-6,whichalsohas higherspeedsandapotentialtoconnectmoredevicesina singlerouterthanthecurrentrouters.Inasinglehousehold, younowfindsomeonestreamingaseries,anotheronvideo callwhilesomeoneisplayingagame,whichisalwaysthe situationatmyhouse.Thatdoesn’tincludealltheother IOTdevicesthatgetconnectedtothesamenetwork. I'm sureyouhaveheardthesaying“What’sworsethanhaving noWIFIisaslowWIFI”.Thefrustrationoftryingto connecttoaslownetworkisjustannoying.WIFI6also bringsotherbenefitslikesecurityandageneralimproved networkperformanceofthedevicesintheentirenetwork.
Alltheadvancementsinwirelesstechnologyenablethe differentsectorsoftheeconomytoperformattheirbest.I believeWIFIislikeafreewaythatallowsallmodesof transporttorunontop.ThisiswhyAtKONECTA,we buildthesewirelessnetworksandplatformstogatherbig dataandenablevalueaddedserviceslikee-commerce, advertisingandmarketing.Wegiveclientstheopportunity totargettherightcustomerattherightatarightlocation. WitheverybusinessprovidingfreeWIFItoitscustomers, wehelpthesebusinessesgetvalue fromthefreeWIFIby gatheringcustomerdatasotheycanbeabletooffer personalisedoffersandalsohaveabetterunderstandingof theircustomer.
Ifthereisonethingthatisclearisthatinternetusagewill keepincreasing,asmuchas59%oftheworldpopulationis alreadyonline,thereisstillthe41%thatisnotconnected andmostoftheseareruralandmarginalisedcommunities. Thesocio-economicdivideisevidentandthedigitaldivide iswideningespeciallyinthiscurrentCOVID-19pandemic climate.Thisiswhywehavededicatedourresourcesto deployingfreeWIFIhotspotsinpublictransporthubsand ChurchesinmarginalisedcommunitiesinSouthAfrica to givethesecommunitiesachancetobepartofthisglobal digitaleconomy
ItisalongandcapexintensivejourneybutIbelievewith therightpartnershipsandcollaborations,wewillbeableto reachourdreamthateveryAfricanchildgrowingupwill haveaccesstotheinternet.
ithconcernsoftheCOVID-19pandemic
Whavingadisproportionateimpactoncertain individuals,suchasminoritiesandtheelderly, publichealthexpertsworldwiderequiremoredetaileddata, providedonareal-timebasis.Alongstandingproponentof thereliabilityandintegrityofdataascentraltohealthcare, AxeaSolutions’ChiefExecutiveOfficerandFounder, SusanGatehouse,understandssuchcomplexelements. Susanisanationallyrecognizedspeakerandauthor,witha nearly30-yearhistoryasaleadingproviderofrevenue cyclesolutionsandadvancedtechnologyofferingswithin thehealthcaresector
"It's been a thrilling journey over the last three decades, watching the advancements in technology and how it improved the efficiency and quality of healthcare as a whole," saysSusanGatehouse."There is no question that technology has and continues to reshape the healthcare industry in inspiring, transformative ways,”addsSusan.
"As a result of advancements in technology, vast quantities of crucial information are now more accessible for patient care, documentation, reimbursement, and most importantly affords us the ability to measure healthcare outcomes,” saysSusan.However,ensuringthatinformationisaccurate isanongoingchallengeformanyhealthcareorganizations andproviders.AndthisispreciselywhereAxea,together withitstechnology-basedsolutionsandateamofindustry experts,comesintoplaytobringefficiencyandrealvalue toclients.
Throughthiscontinualandcomprehensiveunderstandingof clientpain-points,AxeadevelopedAccuTrend™,a proprietarycloud-basedsystemthatprovidesintegrated, self-poweredaccesstocodingauditresults,performance, anddetailedtime-stampedprogressionofanaudit.With built-in,automatedmanagementtoolstocontrol productivityandvisibilityintoreporting,AccuTrend™ manageshealthcareorganizations'resultsandprovides recommendationsinreal-time.Nowhereintheindustrycan youfindatechnologyplatformwithanauditapproachas robustandthoroughasAccuTrend™.Thecompany's technologysolutionsprovideconnectivitybetweenall parties,deliveringtotalqualityinsights.
AxeaSolutionsalsoprovidesindustry-leadingeducation withitsproprietarycloud-basedlearningmanagement platform,AxeaAcademy®."AxeaAcademy®isaunique platform,unlikeotheravailableasitprovidesmanagers
AtAxeaSolutions,wetakeauniversal approachtotechnologyalwayswithavision tothefuture,toempowerhealthcare organizationstocompleteDataQuality Management.
“
10 Trailblazing Women in Tech
Ifyoufindyouhavenotmadeanyeminentmistakeson yourprofessionalpath,becertainyouarenottakingthe risksrequiredtoreachyourpotential.Don’tbeafraidof mistakes,toughdecisionsalwaysaccompanymistakes.
withacompletemanagementtoolforeducationand training,andcodercross-trainingacrosscodingteamsin multiplelocations,"addsSusan.
"With constant developments in emerging technologies, it is necessary to stay current on innovation and industry changes as they occur,"saysSusan.Theorganization’s offeringisbasedonnotedvoidswithintheindustry Continualawarenessofclientchallengesisvital,asis continuousremedyassessmentstoprovidethehighestlevel ofserviceandsolutionstobuildprominenceforfuture opportunities.
“Proven time and time again, to be successful, taking certain risks are necessary. But one cannot be afraid of taking risks,” informsSusan Sheremarksthatthefearof risksormakingthewrongdecisionisoneofmany businesses'firstchallenges.Suchfearcanimmobilize progressandcreativityandultimatelyhaltordestroy innovation.Susansaysthatonemusttrusttheirknowledge andtheknowledgeofthosesurroundingthemwhilemaking informeddecisions,recognizingmistakeswillbemade,and oftenachangeinthecourseisrequired.
Susaniscuriousbynatureandafirmbelieverinfeeding thatcuriositythroughengagementandconstantlearningof one'sspecialty."You must be an expert in your field, to elevate your credibility and achieve authentic success," Susansays.
Thehealthcareindustry'senvironmentiscontinuously changing,andlikeanyorganization,thecompanyfaces challengesalongtheway.Itisvitaltostayabreastwiththe
changes.Moreover,youhavetoensureyouareproviding solutionstoclients'currentneeds.AxeaSolutionswas establishedwithasimplevision─toprovidesuperior value-addedservicesbylisteningtoandmeetingclients' needs,alwaysguidedbyacommitmenttointegrity.Oneof theprimaryreasonsAxeahasbeensosuccessfulisthatits visionisembeddedinitscorporateculture,witha consistentmessagetoperformwithintegrityandsucceed onmeritthroughitsqualityresults.
Withtoday'schangingandcompetitivebusiness environment,particularlyinthehealthcaresector,Axeahas foundthattheabilitytochangeandadaptwhennecessaryis crucial.Beingnimble,flexible,andresponsivetoclients' needscouldbeconsideredthesecrettothecompany’s success.Thefactis,changeisgood,butsignificantchange isevidencedwhenyouconsistentlyevaluateandadapt objectivesandgoalstoensureyoudeliverunparalleled serviceandsolutions.
SusanfoundedAxeaSolutionsin1999withtheprimary goalofprovidingclientswithcurrent,thorough,and accurateauditingservicesandeducation.UnderSusan's leadership,Axeahasexpandedtobecomerecognizedas oneofthepremierHealthInformationManagement(HIM) andrevenuecycleenhancementfirms,servingvarious clientsnationwide.Susanbelievesnothingreplaceshard workandexperience;itismerelypartofthejourney Atthe outsetofherHIMcareer,shesubmergedherselfindiverse healthcaresettings,whichprovidedheraninherent understandingofhealthcarefacilities'revenuecycleand functionaloperations.ShebuiltAxeaonasolidfoundation ofindustryknowledgeatafundamentallevel.
Susanhascontinuouslystayedactiveandengagedwithin thehealthcareindustry,providingnumerouslecturesat nationalconferencesandeventsforindustryorganizations suchasAHIMA,HFMA,GHIMA,andGHA.Inaddition, shewasacontributingauthorandeditorforthebook, "Implementing Information Security in Healthcare: Building a Security Program,"andcontributedtotheCDC manual, "Moving Science to Coverage."Amonghermany professionalachievements,Susanisarecipientofthe GeorgiaHealthInformationManagementAssociation ProfessionalAchievementAward.Shewasnamed "Female vendor RCM leader to know" byBecker'sHealthcare,and listedas"One of the Top 10 Most Influential Women in Technology, 2020."