10 Trailblazing Women in Tech March2021

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Tech of Tomorrow

Plugging into Modern World

Trailblazing Women

in Tech
2021
VOL 03 ISSUE 10

Editor’s Desk

Changingthe Landscapeof theWorld!

nthiseraoftechnologicalevolution,wherethetech

Iworldisstillparticularlymale-dominated:only5%of techstart-upsareownedbywomen.Despitethisfact, womenareasinnovativeasmen,andcompaniesrunby womenarejustassuccessful.Inbusinesses,womenare visionarybecausetheysetthedirection,anticipatetheway, andnavigatetowardsit.Theyarenotafraidofrisks, becausetheyareawarethatopportunitiescomefromtaking risksandembracingriskshelpstoovercomethefearof failing.

Thereisnoquestionthattechnologycontinuestotransform allindustries.Asaresult,adaptingtotheseadvancements becomesimportanttobringefficiencytotheorganization. Businesswomenareembracingthesetechnologicalchanges inordertotakestrategicdecisions.Itisequallyimportantto stayupdatedoncurrentinnovationsandchangesinthe technologiesastheyoccur

Today,thebiggestchallengeisnotinthecorporatecareer butasatechentrepreneur.Businesswomenhavetheability toadapttothischallengeandchangetokeepthebusiness successful.Theyhaveasenseofself-worthandare confidenttounderstandtheirtruepowerinbusiness.They knowtheartofsellingandnegotiatingandareboldenough totakeimportantdecisionsinthemanagement.Thebiggest challengealthoughremainstofeelsufficientinaworldthat keepsdemandingmore.

Businesswomenareinvolvinganddiscussingwithindustry expertswhichreflectstheircuriousnature.Asitiswith constantlearningonecanachievesuccess.Moreover,they ensurethattheyareprovidingsolutionstothecustomers accordingtotheneedsofthemarket.Thefactisthat situationischangingintermsofopportunitiesforwomen andthischangeisgood.

Nothingreplaceshard-workduetowhichwesee morewomenintheleadershipandentrepreneurship rolestoday.Theydon’tneedtobeanexpertin regulatingtechnologybutshouldknowhowit impactsthebusinessanditsneedisakeystrength. Attheend,deliveringsuccessfulresultsandworking forthebenefitoftheorganizationiswhatmatters.

Technologyisthedoorofopportunityand businesswomenhavestartedtoexploreitasacareer Strengthandcourageevenintimesofpandemic keepsthemfocused.Someofthesebusinesswomen arewell-versedandmovedtocrucialrolesintheIT industry.Whileothersarequietlydrivingtheir successthroughtheirintelligenceandexpandingthe futureoftheITindustry.

Initslatestedition,InsightsSuccesscomesupwith 10TrailblazingWomeninTech,whichprovides glimpseofcareers,backgrounds,andmore importantlytheirwonderfulleadershipqualities. Thus,wearemakingnoiseabouttheseawesome leaders!

Inthiseditionyouwillreadabout,ÁngelaÁlvarez, Founder&ExecutiveChairmanatAglaiaCapital, DeniseSangster,PresidentandCEOatGlobal Touch,Inc,FlavillaFongangSerialEntrepreneur, Author&theFounder-3ColoursRule,Linda Grasso,ChiefOperatingOfficerofDigitalBusiness InnovationSrlandothers.

Lastly,makesuretogothroughthein-house editorialsdraftedbytheindustryexpertsandthe curatedarticleswrittenbyoureditorialteam.

Let’sRead!

sourabh@insightssuccess.com Sourabh
More
Plugging into Modern World Tech of Tomorrow ARTICLE 20 Wireless Technology Trends Enabling the Digital Economy Leader’s Viewpoint 36 A Prolific Leader in FinTech and Corporate Finance Industry Ángela Álvarez 10 Unleashing the Power of Partner Ecosystems Denise Sangster 14
A Top-performer That Always Delivers Flavilla Fongang 24 Harnessing the Power of Emerging Technologies Linda Grasso 28 Inspiring & Passionate Language Leader Marina Tognetti 32 Thrives in Building the Big-Picture Susan Gatehouse 40 C O N T E N T S
sales@insightssuccess.com March, 2021 Editor-in-Chief Senior Sales Manager Business Development Manager Marketing Manager Technical Head Technical Specialist Digital Marketing Manager Research Analyst Database Management Technology Consultant Sumita Sarkar Managing Editor Anish Miller Executive Editor Sourabh More Assistant Editors Rohit Chaturvedi Visualizer David King Art & Design Director Asha Bange Associate Designer Kartik Balapurkar Kshitij S Peter Collins John Matthew Sales Executives David, Martin, Sanket, Maneesh Business Development Executives Steve, Joe, Aidan, BinayJacob Smile Aditya Marry D'Souza SME-SMO Executive Amol Wadekar Frank Adams Circulation Manager Robert Brown Stella Andrew David Stokes Kushagra Gupta Co-designer Copyright © 2021 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Follow us on : www.facebook.com/insightssuccess/ www.twitter.com/insightssuccess We are also available on :

FeaturedPerson

ÁngelaÁlvarez

Founder

BriefCompanyName

AglaiaCapital aglaiacapital.com

AnnaBorgström CEO

NetCleanTechnologies netclean.com

AglaiaCapitalisanindependentCorporateFinanceadvisory firmmatchingasset-backed,transactionswithinvestorsand financingproviders.

NetCleandevelopsworld-leadingtechnologysolutionsthat protectbusinessesITenvironmentsagainstchildsexualabuse material,safeguardingagainstcrimeintheworkplace.

DeniseSangster CEO GlobalTouch,Inc globaltouch.com

GlobalTouchisapartner-focusedstrategyandgo-tomarket transformationconsultingfirmfocusedonaccelerating revenuesthroughworldclass,profitablepartners.

FlavillaFongang

Founder

JenniferKalnitsky Palerino HeadofMarketing

LindaGrasso COO

TLA theblackwomen intech.com

Kroger kroger.com

DBI dbi.srl

TLABlackWomeninTechisanot-for-profitcompany FoundedinSeptember2019,itisalreadythe2ndlargest workinggroupoftheTechLondonAdvocatesGroup.

Krogerstrivestoreflectthecommunitiesit servesand fosteringaculturethatempowerseveryonetobetheirtrueself, inspirescollaboration,andfeedsthehumanspirit.

Adigitalbusinesstransformationconsultingfirm.

MarinaTognetti CEO

mYngle myngle.com

mYngleisthepioneerofonlinelanguagelessons.Native teachersofferclassesthroughalivevirtualclassroomto professionalsallaroundtheglobe.

NatashaSaxberg CEO

SusanGatehouse CEO

DIGITALEUROPE digitaleurope.org

AxeaSolutions axeasolutions.com

DIGITALEUROPEistheleadingtradeassociationrepresenting digitallytransformingindustriesinEurope.

AxeaSolutionspartnerswithhealthsystems,hospitals,clinics, andphysicianpracticestostreamlineprocessesandamplify performanceintheheartoftherevenue.

TebogoMokwena Co-founder

AkibaDigital akibadigital.com

AkibaDigitalisafinancialdataaggregationcompany,that housesanagnosticdataconsolidationandenrichmentengine thatclusters,visualisesandpredictsconsumerbehaviour

ÁngelaÁlvarez

A Prolific Leader in FinTech and Corporate Finance Industry

hetheryouarelookingforfinancing,invest-

Wmentopportunities,ajointventurepartner,or sellingnon-coreassets.AglaiaCapitalisan easywayformakingthathappenthroughitsnetworkof investors,funds,familyoffices,UHNWI,institutions, financingproviders,andtrustedpartners.FeaturedasTop FintechInfluencer,TopWomenLeaders,andEliteleagueof innovativeentrepreneurs-ÁngelaÁlvarezistheFounder &ExecutiveChairmanatAglaiaCapital.Aninterview conductedbetween Insights Success andÁngelaspeaks aboutCorporateFinance,Fintech,Blockchain,and decentralizedtechnologies.

Belowarethehighlightsoftheinterview:

Kindlytakeusthroughyourjourneyonbecominga proficienttechbusinessleader.

Sometraitsareshownsincechildhoodbutstaylatentuntil somethingtriggersthem,andtheyappearstrongeragain, enrichedbyallthediscoverieslearnedalongthepath.The challengesthatIhadtofaceinmylife,havingmyvision andopinions,peoplethathaveinfluencedme,andpeople thatIhaveinfluenced,haveshapedmyvitalgrowthwithout losingmyessence.

Agooddoseofauthenticity,passion,ambition,honesty, courage,generosity,resilience,curiosity,appetitefor knowledge,vision,andpurposehavebeengood companionsonmypersonalandprofessionaljourney, togetherwiththatinnerimpulseofdoingbettereveryday, andofmakinganimpacttomakeabetterworld.

Emergingtechnologiesarehavingakeyroleforthe evolutionofcoreindustrieswhereIhavedevelopedmy professionalcareer,suchasCorporatefinance,M&A,

Investmentbanking,andFinancialServices.Theyattracted myinterestsomeyearsagoasawaytosolvemostofthe issuesthatIhavefoundintheindustryalongmy professionalcareer,soIstartedtogodeeperinthe possibilitiesthattheycanprovidetoourindustry.

Howdoyoudiversifyyourorganization’sofferingsto enticethetargetaudience?

AglaiaCapitalsurgeasanexpressionofmyvisiononmy industrycombinedwithnewtechnologiesbusinesses, anticipatingtheneedsoftheclientsandtheindustryitself. Itliesintwomainareas.One,focusonadvisoryCorporate Finance,M&A,focusedonoff-marketdeals,mainlyin SpainandEurope,andselectivelyinothergeographies, specializedinFinancingstructures,HotelsandRealEstate. Havingbornwiththemissionofmixingtraditional corporatefinanceandthefinancialindustrywiththenew digitalworld,ithasasecondlineofbusinessfocusedon BlockchainprojectsforFinancialServices,Fintech,and DigitalAssets.Besides,weofferAglaiaCapitalClub,an InvestmentClubwithservicesforInvestors.

Howdoyoucopeupwithcapricioustechnological trendstoboostyourpersonalgrowth?

IamusuallyverykeenonfollowingEmerging technologies.Iamparticularlymorefocusedontechnology forthetransactionalfinancialservicesindustries,where DLT/Blockchainareconsideredanessentialcatalystforthe evolutionoftheworld’sfinancialinfrastructure,makingit moreefficient,resilientandreliable,particularlyinthebig areasofpayments,andassetmanagement.Itfacilitates accesstonewmarketsbyautomatinglowvalue-added tasks,andprovideastandardizedandimmutablemethodto

10 Trailblazing Women in Tech
10 | March 2021 www.insightssuccess.com
www.insightssuccess.com |11March 2021
Ángela Álvarez Founder & Executive Chairman Aglaia Capital
12 | March 2021 www.insightssuccess.com

“IMPOSSIBLEISJUSTANOPINION.”

interconnectfinancialinstitutions,aswellasconsiderable costsavings.

Asperyouropinion,whatroadblocksorchallenges werefacedbyyouinacorporatebusiness?Andhowdid youovercomethem?

Ihavefacedmanychallengesthatarepartofmygrowth process.Aninnerimpulse,vision,andpurposehavebeen themaintoolstoovercomethem.Keepthepassion, resilience,flexibility,andbeingsurroundedbyalliedwith thesamemission,values,andobjectivesthanme,have madethisentrepreneurshiptripeasiertotravel.

Haveyouinanywaycontributedtowardsthecauseof womenempowerment?

Ihavegrowninaprofessionalcareerthatistypically dominatedbymen,andhavedonesowithoutthinking aboutgender TheachievementsandtheinfluencethatI mayhavehadinothersmayhavealsobeenone contributiontoWomen'sempowerment.Iusuallyfocusthe energynotonfightingtheoldbutonbuildingthenew. DiversityandsustainabilityareatourethosatAglaia Capital.Diversityisneededforabetterunderstandingof thiscomplexworldandwillbeacompetitiveadvantageand aselectiveevolutivedifferentiationinthecorporateworld.

Whereareyoufocusingyourenergynow,andwheredo youhopetomakeanimpactnext?

AglaiaCapitalwasbornwithastrongfocusontraditional corporatefinance,andontransactionaltechnologyforthe

Financialindustrywithemergingtechnologies,blockchain, andbothwillbedeveloping.

CurrentgoalsaretheconsolidationofAglaiaCapital, continuingtogrowourcoreCorporateFinancebusiness, aimingtobeareferenceforoff-marketdeals,andonthe technologicalside,developingaplatformfordigitalization toprovideliquidityforsomeofourclients.

WewillaimtodevelopalsoaPrivateEquityStrategyto makeeasiermakinginvestments,leveragingourknowledge ofthemarketsanddealflow,todigitalizethosevehiclesto makethemmoreefficient,profitable,liquid,andtransparent forourinvestors.

Whatwouldbethebiggestchallengeforthenext generationofwomenandhowcanonebeastrongrole modelforthem?

Ithinkthatthebiggestchallengeforthenextgenerationof womenisjust“be”,withoutlookingbacktopast stereotypes.Preservinganyone’suniquenesscanmakea differencealsoforothers,andIthinkitismorevaluable thanfollowingmodelsoranystereotype.

Whatarethevitaltraitsthateverybusinesswomen shouldpossess?

Ambition,determination,resilience,vision,courage,and creativity.

www.insightssuccess.com |13March 2021

DENISE SANGSTER

Unleashing the Power of Partner Ecosystems

ne of the biggest gaps in women’s careers is the

Olack of in-field global experience. Working globally is not for the faint of heart as it is hard on your body with continual time zone changes and jet lag, missing family time, and long work days managing three geographic time zones,” believesDeniseSangster.With thatsaid,Denisehasbeenaroadwarriorfor30yearsand enjoyednearlyallofit,andislookingforwardtogetting backonthetrailpost-pandemic.

Howitallstarted?

Afirmbelieverofchange,Denisewantedtobealawyer andfollowinherfather’sfootsteps.However,before attendinglawschool,shedecidedtotakeafewyearsoffto work.Duringthistime,sheworkedforalargelawfirmand realizedthatshelikesathoughtful,wellinformed,data drivenapproachtorepresentingclients,anddidnotwantto bealawyer.Shewantedtobeoutinthefieldcreatingand buildingbusinessopportunitieswithclientsandnotonly workingwiththemwhentherewasaproblem.

Thehusbandofoneofthetopfemaleattorneysinthislaw firmhadstartedaSiliconValleydatabasestart-up.He recruitedDenisetoheadtheinternationalbusinesseven thoughsheknewnothingabouttheirbusiness.Itwasa massivelearningcurveaboutthetechnology,international business,localizationofproductanddocumentation, marketingandsalesactivities,anddevelopingpartner ecosystems.Whatshefoundeasywastheabilitytobuild businessandpersonalrelationships.Whenthecompany wasacquiredbyMicrosoft,shewasnotinterestedinthejob shewasofferedandthreecustomersfromherprior technologycompanyretainedhertoworkwiththemon strategy,ITpartnerships,andothertasks.Allwerelocated outsidetheUSmarket.

Thensheneededtobuildherreputationoutsideofthe databaseworld,soshestartedwritingforanumberofIT publicationsinEurope(UK,France,andGermany), Australia,andtheUS.Shewasthenapproachedbyagroup

ofITexecutivestocreatethefirstITpan-Europeanevent fortheITindustrythatfocusedonago-to-marketwith partners.Theevent,called“EuroChannels,”wasabig success,butitwasmetwithinitialresistancefromsome EuropeanITleaderswhodidnotwantan“Americangirl” tohelpgrowtheEuropeanITmarket.Deniseeventually wonovermost,andsomeevenbecameclients.Many becameverygood,life-longfriends,asdidtheirspouses andchildren.Infact,shehashadfourchildrenofEuropean technologyexecutivesworkforhercompanyoverthe years.

Inaway,DenisegrewupwiththePCbusiness.Thereisno doubttakingthisfirsttechnologyjobwasthegreatestcareer stepforher,andonethatchangedherlife.Sincethen,she hasneverlookedback.Today,DeniseisthePresidentand CEOatGlobalTouch,Inc.,adigitaltransformation consultingfirmthathelpsITorganizationstobuildpartner leveragedstrategiesforthehybridanddigitalcomputing world.

ATakeonImpactfulLeadership

InDenise’sopinion,womenshouldbeheldtothesame standardasmen.Shebelievesthekeytraitsofallleaders shouldbeaction-mindedness,calculatedrisk-taker, problem-solverandculturallydirectwhenneeded.She generalizesherexperienceofwatchingthebestofclass maleandfemaleleadersaroundtheworldbysayingthat menaretypicallymoreoftentop-down,“command-andcontrol”leaders,whilewomentendtohaveamore participativeleadershipstyle.Denisebelievesthatgiventhe needforcollaborationandinnovationtodrivecompetitive differentiation,womenhaveanaturaladvantageiftheycan breakthroughtheglassceiling.

AccordingtoDenise,tentraitsfemaleleadersshould possessareasfollows:

1.Honestyandintegrityatalltimeswithquickadmission whensomethingdidnotgowell.

“ 14 | March 2021 www.insightssuccess.com
10 Trailblazing Women in Tech DeniseSangster, President&CEO, GlobalTouch,Inc.
www.insightssuccess.com |15March 2021

2.Confidenceinyourself,whichcanbehardifyourinner voiceisyourharshestcritic.

3.Resilienceandpersistenceeveninthefaceofuncertainty suchasthepandemictheworldiscurrentlyexperiencing.

Strengthandcouragetolearnfromfailureasyoulearn morein“roughseas”…

Thinkstrategically,prioritizegoalsandkeepthebusiness focused.

Commitmenttodisruptiveinnovation.

Theabilitytoalignthebusinesswithcustomersand partnerstoachievepredictableresults.

Communicationskillsthataregroundedinbothlistening andtalking.

Hardworkandasenseofpurpose.

Commitmenttomentorthenextgenerationofleaders whowillstandonourshoulders.

KeyAreas

AtpresentGlobalTouchisfocusedinthreeareasintheIT industry.FirstisaligningITcompanies’predictability (revenue,growth,profit,etc.)withtheirpartners’ profitabilityandreadiness,customersuccessandbusiness outcomegains.Thistriangularalignmentiswhat’smissing formostcompaniesintheITindustry. Secondisdefininga partnerprofitjourneytocomplementandenergizethe customerlifecyclejourneythatmostITcompanieshave

prioritizedasakeystrategyinthenextfewyears.Lastly,it isfocusingonhelpingITcompaniescreatepartner investments,programs,andincentivesthatshortenthesales cycle,improvethetimetoachievereturnoninvestment, andincreasethemarginthroughnextgenerationalpartner programsandreadinessstrategies.

AnInitiativeTowardsWomenEmpowerment

GlobalTouch,Incisspotlightingwomenaroundtheworld initsnewblogseriescalled,“ITWondrousWomenÔ.” Launchedinmid-October2020itshowcasestopand emergingtechnologyindustryleadersfromaroundthe world. SomeofthesewomenarewellknownintheIT industry,othersarequietlydrivingsuccess,andsomehave movedtocorporatecustomerornon-profitroles.Eachare drivinggamechangingsuccessanddeservingof recognitionastheyareexpandingthefutureoftheIT industrythroughtheirprowess,intelligence,andimpact. Theyarealsoinspiringthosewhowillstandontheir shoulders.

Allparticipantsinthisblogseriesanswerthesamesetof questions,whichprovidesaglimpseintotheircareersand backgroundsand,moreimportantly,whatmakesthemsuch wondrousandinspirationalleaders!AsDenisesays, “they can't be us if they can't see us, so we are making noise about these awesome leaders!”

EmbraceNewTechnologyTrends

AccordingtoDenise,theITindustryisconsistently changingthroughdisruptiveinnovation.Theracetobuilda “bettermousetrap”iswhatfuelstheITindustry. “If you don’t like roller coasters, stay away from the technology industry, but this is really not realistic as technology is bringing competitive advantages to everything from consumer products, automobiles, and business technology,” saysDenise.

4.
5.
6.
7.
8.
9.
10.
Work every day like you’ve never won a client engagement and treat every client like they are your only one.
“ “
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kimberly Khoury Paving her Way in Sustainability Development & & The 20 BUSINESSWOMEN to Watch, 2020 SUCCESSFUL Most

Plugging into MODERN WORLD

Withconstantdevelopmentsallaroundus,itis necessarytostayupdatedoninnovationinthe industryastheyoccur.Today,thecompanies arebasedontheemergingrequirementsoftheconsumer, thatisbeingfulfilledbytechnologicaltools.Forleaders,it iscrucialthattheyareawareofthesetechnological changes,asitprovidesanswerstothemostcriticalissues andbuildssolutionsforfutureopportunities.Itistheonly waytoprovidethehighestlevelofservicetotheclients withtheincreasingdemandofthemarket.

AllianceofTech

Womenareseentobeactivelyparticipatingintech organizations.Mostofthemareattheleadershippositions ofthoseorganizationsandarechangingthelandscapeofthe world.

Forwomenleaders,itisaboutprovingthemselvesand risingassuccessfulleadersintechbytakingcalculated risks.Theyarenotafraidoftakingrisksasitisallabouta challengeandtakingtimelydecisionsaboutit.Theyare wellawareofthefact,thatfearoffailurewillonlyworkin hamperingtheprogressandcreativityoftheirsaswellas thecompany.Andonlytrustandknowledgewillhelpto takethecorrectdecision.Recognizingandlearningfrom mistakesisthesteptheyfollowinthisprocessofchange.

Itisthroughconstantlearningandengagementwiththe industryexpertsandacuriousmindthatwillsailthrough thedifficulttechconcepts.Evenifwomenarenotexpertsin therespectivefields,butthecredibilityforsuccessis achievedthroughtheseabove-mentionedtraits.Havingthe vision,directionandtheabilitytonavigatethroughallthese challengeskeepsthebusinesswomanandthebusiness successful.

TheAnswerforTomorrow

Therealchallengeisnotbeingaleaderbutbeingatech leader,thatiswhenbusinesswomenhavetoadopta differentapproachintheirleadershipcareer Therearealot ofmeritsonceadaptedtothesechangesintheprofessional careerofthebusinesswomen.Itisaparadigmshiftfrom traditionalleadershiptotherevolutionarydigitalfuture because,itsolvesalotofmodernproblemswithoptimized time,costandhelpsthebusinesswomenindeliveringbest performances.

Thisopen-mindedstrategytoalwaysdobetterandnever stoplearningiscrucialinanever-evolvingworld.

Therefore,everythingthatinnovatesmustbeadoptedbythe businesswomen.Nowadays,thenatureoftheworkhas changedduetothepandemicsituation,theemergenceof newremoteworkingmodelsencouragesthedemandfor

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TechofTomorrow

www.insightssuccess.com |21March 2021

digitalskills.So,lookingatthetrendtheanswerliesin applyingtothenewchanges,wherewomencancontribute totheworld.

WalkingtheTrends

Thetopicsliketech,digitaltransformation,innovation,and sustainabilityenrichwomen’sempowerment.Becausean interconnectedworldofsuchpowerfultoolscreatesjob opportunities.Womenhavealreadystartedtomakea differenceastheyhavenotlimitedthemselves,ultimately buildingabetterfuture.Itisthejourneyofwomen’s technologicalempowermentandthejourneyisfullof surprises.

Businesswomenhaverealizeditsimportanceandstartedto expandtheirpotentialwiththeirsignificantroles.Women arealsoempoweringotherwomenbytakingthe responsibilitytosupporteachotherbymentoring, ultimatelymakinganimpactintheworldaswell.Withthis, theyhavestartedtoopendoorsofopportunitiesfor

themselvesandallthewomen.Everybusinesswomanholds theartofmasteringthesetechnologicaltoolsanddeservesa worthypositionintheso-called‘male-dominated'world.

ASublimeFuture

Businesswomenhavebecomestrongrolemodelsandare notafraidtoshowtheirflawsorfeellesspressured.They arestrivingtobeperfect.Today,morewomenarechoosing thiscareerpathandspendingmoretimeexploringthereal businessneeds.Womenwillsoonbeconsideredthesameas men,astheyarehavingmoreparticipationinthetech leadershiproles.Thisisgoingtobearealthingandwomen arehereforcompetitioninbusinesstechnologiesinallthe industries.

Nowthattheseemergingtechnologiesarehavingakeyrole inbusinesswomencareer,itishelpingtosolvethemost complicatedissues.Thefocusnowshouldnotonlybeon fightingontheoldandtraditionalwomenissuesbutalsoon buildingthenewcultureofwomenintechnology

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FlavillaFongang SerialEntrepreneur, Author&theFounder
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Flavilla Fongang

A Top-performer That Always Delivers

Areyoustrugglingtoexpressyourtechbrandinternationally? Doyoufeellikeyourtechbrandneedsabranduplift/abrand campaigntoimproveengagement?Areyoulookingfor innovativewaystoshowtherelevanceofyourbrand?Anawardwinningcreativebranding&marketingagencyhelpingtechbusinesses

-3ColoursRuleiswhatyouneed.FlavillaFongangandherteam willhelpyouimprovethevalueofyourbusinesstoprojecttheoptimal brandcredibility,improveyourbrandvalue,engageprospects,team members&consequentlygrowyourbrandmoreeffectively

Woman-of-InfluenceinTech

FlavillaFongang’sjourneyinthetechindustrystartedafewyearsago whenshetookthedrasticdecisionforheragencytowork predominantlywithtechcompanies.Flavillaalwaysadvises entrepreneursandbusinessestopickaniche,soshehadtoapplywhat shepreaches.So,shechosetechnology

Flavillaquicklyrealisedtheimportanceoftechnologyasitenables humanstoexpandtheirpotentialatasignificantscale.However,a largerproportionofgreattechcompaniesfailcomparedtoother industriesbecauseofthelackofabilityinarticulatingtheirvalueand offerings.Shewaskeentosupportthemandhelpthemsucceedsothey couldmakeanimpactontheworld.

FlavillaFonganghasraisedherpowerofinfluenceinthetechindustry throughraisingherpersonalbrandandpositionedherselfasathought

10 Trailblazing
Women
in Tech www.insightssuccess.com |25March 2021

leader.Shedevelopedbusinessapproachesthathelpcompanies scale.FlavillaisalsoaBBCbrandstrategist,keynotespeaker, andawomanofinfluenceintechnology

TrulyEngagingEntrepreneur

FlavillaFonganginterviewstechExtraordinaireswhofit3 ColoursRule’stargetprofile(TechBrainsTalk).TechBrains Talkisamagazinewhichallowsthecompanytomaximiseits brandreachthroughvariousformats.Flavillaarrivedin EnglandwithoutspeakingawordofEnglish.Shewasnotborn inawell-connectedenvironmentthatwouldknowtosupport herentrepreneurialaspirations,soshehadtobuildhernetwork forherself.Shenetworkscontinuouslytobuildhernetworth. Flavillaalsotakestheinitiativetolookandaskforsuccessful individualsinbusinesstomentorherwhichopenedupdoorsto moreopportunities.

InspireGirlstoDream-Big

Growingup,theonlywomanwhoinspiredhertobecomethe personsheistodaywashermother.FlavillaFongangrealised theimportanceofrepresentationwhenshemovedtoLondon

andheraspirationsgrewfurther.Shesawmore representationofsuccessfulblackpeopleintheUK comparetowhatshesawinFrance.Withthelackof representedblackwomenintechnology,Flavilla decidedtomakehermissiontosupport,elevate,and showcaseblackwomenintechnology,toinspiremore youngblackgirlstodreambig.“We humans, are mirrors of our aspirations and that’s why representation matters,” quotesFlavilla.

DynamicandEnthusiasticLecturer

“The most vital traits a businesswoman must possess is self-worth and confidence to understand her true power Every businesswoman should master the art of selling and negotiating to get what she deserves in a man’s world. Every businesswoman should be bold and never be afraid to take the leap of faith. The biggest challenge for the next generation of women would be to feel sufficient in a world that keeps demanding more. A strong role model should not be afraid to show her flaws. Less women should feel the pressure to always be perfect.” advisesFlavillaFongang.

Award-winningforaReason

FlavillaFongangisaSerialEntrepreneur,Author, andtheFounderof3ColoursRule,anaward-winning brandingandneuromarketingagency.Computer Weeklynamedheramongthe top 5 most influential women in tech intheUK,andshewasalsoawardedthe “She’s Mercedes”businesswomanawardbyMercedes Benz.Throughheragency,shehashelpedherclients scaletheirbrandsnationallyandinternationally.

FlavillaFongangisarespectedbrandstrategistwith neuromarketingexpertiseandthecreatoroftheD.A.C. systemandthe“Beyondmarketing”strategy.Flavillais thebrandadvisorfortheBBCandprovidesregular actionablebrandstrategyadviceonliveradioandTV. SheisalsothefounderofTechLondonAdvocatesfor BlackWomeninTech. ShehoststheTechBrainsTalk podcast,providinginsightsandadvicetotech entrepreneursandcompanies.Sheisalsotheauthorof “99 strategies to get customers”.

ACreativeGenius

“When it comes to technology, it can have positive or negative effects on our mental health. I choose to not follow all trends and only stick to the ones that provide the convenience that I seek, and the least distraction.

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We should encourage more work experience early on as it helps women build confidence and find fulfilment in the right career. We expect young people to choose their future career too soon. They should spend more time exploring the real world before committing to one career for the rest of their life. That is why we have so many people doing a job that they do not love. They should be allowed to explore the real business world through various experiences,” statesFlavilla Fongang.

Business success is about the relationships we forge through time. I always act to provide value first, and then the business will come naturally
“ “
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Linda Grasso, Chief Operang Officer Digital Business Innovaon srl
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10 Trailblazing Women in Tech

Linda Grasso

Despitetheprogressmadeovertheyears,gender equalityissadlyfarawayintheworkplaceanditis essentialtoadvocateforchange.Womenareatthe heartofdevelopment,anditisamatteroffacttheywould bringgreateradvantageswithincompaniesifgivenmore representation.OneofLindaGrasso’smaincommitments isempoweringWomeninTech,sinceshestronglybelieves sustainabilityandgenderequalityarethekeytoworld’s economicdevelopment.Thefourthindustrialrevolutionis drivingtheworkforcetransformationandshebelievesitis importanttoanalyzehowwomenareinvolvedinbuilding thefutureofwork;shestatesthatcompaniesmustbuild futurestrategiesthatalsoworkforwomen.Lindaisthe ChiefOperatingOfficerofDigitalBusinessInnovation srl.DigitalBusinessInnovationsrlisadigitalbusiness transformationconsultingfirm.Strategy,Technologyand Influenceareitsthreeimportantpillars.

OperationalandStrategicApproach

SinceLindawasachild,shehasalwaysenjoyeddoing activitiesthatrequiredingenuity,challengingherselfand discoveringnewthings.Whenitcametochoosewhich universitypathsheshouldtake,shehadnodoubts: engineeringwastherightone.Aftergettingamaster’s degreewithhonorsandpracticingasindustrialengineer, shestartedpursuingabusinesscareershewaspassionate about.“Choose a job you love, and you will never have to work a day in your life” isaninspiringquoteby Confucius,andLindastronglybelievesinit.So,she embarkedonapathasChiefOperatingOfficeratDigital BusinessInnovation,anItalianinnovativestartupactivein theworldofconsulting.Hermissioninthecompanyisthe projectmanagementinthefieldoftheso-calledIndustry 4.0,harnessingthepoweroftheemergingtechnologies suchasAI,IoT,Blockchain,CyberSecurity,5G,andmore, throughbothoperationalandstrategicapproach.

InnovativeandOpen-MindedSpirit

Technologyishighlydisruptiveinseveralindustryverticals andcanbringlotsofbenefitsinbusinessprocesses.Digital BusinessInnovationhelpscompanies,bothSMEsand GlobalBrands,demystifyingtheparadigmshiftofdigital transformationtothriveinarevolutionaryfuture.Working asanexecutivecertainlyinvolveslotsofresponsibilities: managedifferentaspectsandreachhighperformances, optimizetime,andcost,andcoordinatethepiecesofthe puzzlesotheycanfittogether.ButLindareallylikesher job,sheconsidersitasveryinspiring;andwheneverdesired resultsareachieved,shefeelshighlysatisfied.Herlife motivationtodoalwaysbetterandneverstoplearning–indeed,shebelievesthatadoptinganopenmindstrategyis crucialtosurviveinanevolvingworld.Everythingthat dealswithinnovationfascinatesher!

AdaptingNewSkillstoThriveTogether

Nowadays,thereareseveralforcesthatarechangingthe natureofwork,suchasthetransformationofsectorsand rolesduetoautomation,thedemandfordigitalskills,and theemergenceofnewworkmodels,andLindaencourages tolookathowthesetrendsmayimpactworkingwomen andintersectwithexistingbarrierstowomen’seconomic empowerment.Inherhumbleopinion, “the answer to the real progress lies in our ability to apply humanity to the new changes that arise, and humanity cannot absolutely ignore the achievement of gender equality to create a more inclusive world where we can combine skills to thrive together.”

ThoughtLeadership

Furthermore,Lindaishighlyactiveonsocialmedia professionallyandparticularlyshelikestoshareinsightful

www.insightssuccess.com |29March 2021

Choose a job you love, and you will never have to work a day in your life.

contentonTwitterandLinkedIn.Whenshefindssomething juicyaboutherkeytopics,suchastechnology,digital transformation,innovation,businessstrategy,sustainability, andwomenempowerment,shetriestodeepenandenrich herknowledge.Sheisawarethatintoday’sinterconnected worldwehavepowerfultoolsnotonlytoacquire knowledgebutalsotospreaditwithotherpeople.Andthat iswhatshetriestodo-heraudiencenoticesthequalityof contentand,tokeepthemengaged,shereachestheir interestbyconveyingusefulnotionsandgivingaunique value.Sheisgladwhenpeopleappreciatehercommitment, andsheenjoysbeingrecognizedaninfluencerinher businessfield.Influencermarketingisthenewparadigmin theenterprisecommunicationstrategyandraising awarenessonthoughtleadershipissheconsiders particularlyimportant.

EnjoyingtheJourneyWhileLearning

Linda’stipfortheyoungwomenisfollowingwhatreally fascinatesthem.AndifitisSTEM,theyaremostwelcome: itisaninterestingfieldandthereareexcellentjob perspectives.Therearesomanythingstolearninscience,

technology,engineering,andmath,sowhynot?Plus,she believesthatwereallyneedmoreinspiringwomeninthis field.Inhersmallway,shedoesherbesttoencourage womentobebraveandneverstopinfrontofbias.She believesthatwomenneedtomakeadifference,buildinga betterfutureandleavingnoonebehind.Whenaskedabout wheredoLindaseesherselfinthefuture?Sheanswersthat shelikestoliveherlifedaybydayandsetnolimits.She saysthatshedoesnotknowwhatthefutureholdsforher, butshehopesittobesomethingsurprising.Meanwhile,she wouldliketoenjoythejourney!

30 | March 2021 www.insightssuccess.com

Tognetti,

Marina
Founder&Chief ExecutiveOfficer 32 | March 2021 www.insightssuccess.com

10 Trailblazing Women in Tech

Marina Tognetti

Inspiring & Passionate Language Leader

Incurrentinternationaleconomy,communicatingwith clients,customers,andinternationalpartnersintheir nativelanguagegivesyouacompetitiveedge.With businessclients,itisallaboutbuildinglastingrelationships, whilewithconsumersitisallaboutmakingtheright impression.Havinglivedinnumerouscountriesand speakingsixlanguages,MarinaTognettiknowsfirst-hand thedifficultieslearnersfacewhenlearninganewlanguage andculture.Whichiswhyshecameupwiththeideaof startingmYngle.

FromOpenMarketplacetoGlobalOnlineSchool

MarinaTognettihadlaunchedmYngleasamarketplace, somethingsheknewverywellfromherpreviouseBay experience.Thecompanythoughtitgotitall:funding,lots ofAwardsandPR,averymotivatedteam.Butsomethingin thebusinessmodelwasnotworkingasithadbeen expected.Thekeywasacceptingthatchangewasneeded andnotbeingafraidtoquestionitsassumptions,andtruly listeningtoitscustomers,astheygavethemthenew direction,fromanopenmarketplacetoaqualityglobal onlineschool,fromB2CtoB2B.

ToCreateaBetterWorldforAll MarinaTognettiisatechentrepreneur,Founder,andCEO ofmYngle.com,butthepassionforentrepreneurshipcame lateroninhercareer WhenMarinagraduatedfrom University,itwasanerawhenentrepreneurshipwasnot verycommonforacademics.Shebuiltasuccessfulcareer atlargemultinationals,Procter&Gamble,Philips,Sara Lee,TheBostonConsultingGroup,andeBay;livingand workingindifferentcountries,shegotanMBAfrom INSEAD.Itwaswhileworkingasaconsultantonaproject oninternetstrategythatshefirstsawthepotentialofthe internettodisruptentireindustriesandchangeforeverthe waymYnglebuy/sell/interact.Shehadtobeapartofthat!

ThatwasthedrivetostartaninnovativecompanymYngle,asMarinaknewshecouldmakearealdifference.

MarinaTognettiregularlypresentstopicsatinternational conferencesonfemaleleadershipandentrepreneurshipand wonnumerousawardsforherroleofwomenintechnology suchas, 50 Most Inspiring Women Tech Leaders in Europe, 50 Most Inspiring Women in Dutch Technology Sector, Iconic Women Creating a Better World for All andmany others.

NurturingCustomerObsession

MarinaTognettiisabusinessperson,soshedoesnotneedto beanexpertintechimplementation,butsheunderstandsits implicationforabusiness:howitimpactsacompany,the customers,andthevaluechain.mYnglenurturesan obsessionforcustomers’satisfaction,andthisisoneofits keystrengths.Thecompanylookscontinuouslytoimprove itsservice.Itdoessobyconstantlylisteningtousers’ feedbackandimprovingaccordingly,aswellasleveraging newtechnologiesatitsadvantage.ThisiswheremYngle hopestomakeanimpact,leveragingitsprovencapabilities todeliversuccessfulonlinetrainingandinspiretheindustry forthebenefitofitscustomers.

TransparentandControllableLearningProcess

Thisageofquarantine,socialdistancing,andremote workingfast-trackedthetrend,andinmanycasesonline educationhasbecometheonlypossiblewayoflearning. Whilemanyofthetraditionalofflineplayershavebeen challengedbythissuddenshift,mYnglewasalreadyinthe ‘rightplace’’.Itisbuiltonmanyyearsofexperienceand knowsthatmigratingexistingclassroomtrainingprograms todigitalisnotjustthemereapplicationofexisting technologysolutions.Rather,itrequiresamore fundamentalre-thinkingofthetotallearningexperience,

www.insightssuccess.com |33March 2021

fromtrainerstocontent,totheblendedform. mYngleisthesolutionforbusyprofessionalswhoneed languagetrainingtobesuccessfulintheirinternational business,andforcompaniesthatwantgreatlearningresults andatransparentandcontrollablelearningprocesstomake theirinvestmentasuccess.

ListentotheLeader

“In this era of challenging technological evolution, the vital traits that every businesswoman should possess are similar to those of an innovative entrepreneur. The tech world is still particularly male-dominated: only five per-cent of tech start-ups are owned by women”. Despite all that, women are as innovative as men and companies run by women are just as successful”, saysMarinaTognetti.Forthisreason, sheaimstobearolemodelforotherwomenintech,butan accessibleone,tryingtogiveagenuinepictureofwhatit takestobeanentrepreneur,theupsanddownsthatweall havebutfewwanttoshare.

Sheguides,“Be a visionary to set the direction and anticipate and navigate challenges. Do not be afraid of taking risks, since great, and sometimes unforeseen opportunities come from taking risks. Embracing risk also helps to overcome the fear of failing. Last but not least, be able to adapt and change to keep the business successful.”

Thebiggestchallengeswerenotin hercorporatecareerbutasatech entrepreneur.Thatwaswhenthe companyhadto‘pivot’fromthe initialbusinessmodeltoa completelydifferentone,whichis mYnglenow

“To lead is to make a difference.
34 | March 2021 www.insightssuccess.com

Wireless Trends Enabling

Founder & Chief Digital Officer KONECTA (South Africa)
36 | March 2021 www.insightssuccess.com

Globalinternetusagehassurgedinthelastyear mainlyduetotheCOVID-19pandemic,whichhas forcedmostcountriestobeonlockdown.Thereis anxiety,economicdecline,joblosses,deathsandadefinite movetodigitalplatforms.Thisdisruptionhasforcedevery singlecitizentobeadigitalcitizen,ifnot,atleastconsider becomingone.Thisisevidentintheriseofinternet penetrationstats.AccordingtostatisticswebsiteStatista,as ofQ42020therearealmost4.66billionactiveinternet userswhichaccountfor59%oftheglobalpopulation,arise from thesametimein2019at4.388bn,at57%penetration.

Thecontinuousinternetadoptionhasbroughtaboutahuge opportunityfortheTelecommunicationsindustry.Ithasalso highlightedtheinstitutionalvoidsthatexistespeciallyin developingcountriesandmostlyhasjustwidenedthe digitaldivide.

Regardlessofthecurrentpandemic,connectivityisa necessityand Iwouldgofurthertosayahumanrightfor everyindividual.Itlevelstheplayingfieldaffordingachild inthemostruralplaceoftheworldanaccesstotheworld thattheywouldnotphysicallyreach.Itpresentsaccessto opportunities,toknowledgeandaconnectiontotheworld. Theopportunitybroughtaboutisenormousandopensup themarkettoInternetserviceproviders(ISP’s),Digitaland CommunicationsCompanies,OnlineEducation, E-Commerceandsoforth.Observingtheincreaseinglobal spendonmobileappswhichhassky-rockettedtoaround

$28billionbyQ32020comparedtothesametimein2019, whichwassittingat$23.4bn.If91%ofthepopulationis usingmobileinternet,canyouimaginetheinfrastructure requiredandpressurethathasbeenputonwireless networks.ThismeansTelecommunicationscompaniesneed tobeabletokeepupwiththisgrowthandstarttofocuson meetingthecurrentdemandandbeabletoforecastthe futureusage.Telecommunicationscompaniesneedtobe datacompaniesandbeabletounderstandconsumer behavior,usagepatternsandcustomerneedssotheycanbe abletoplanahead.

Thismuchgrowthindigitaladoptioncreatesanevenbigger needforfasterwirelessconnectivitywhichbringsthenew trendsinwirelesstechnologythatcanenablethisdigital economy.:

5G

IthasnotbeenasailingroadfortheNetworkOperatorsdue tothetheorieslinkingCOVID-19to5G.Thesetheories havefuelledaragewithincommunities,leadingthetowers andequipmentbeingvandalised.The5Gnetworkwhich promisestobeagamechangerintheTelecomsindustryby providingusersthehighestspeedsandwillenableallthe othervalueaddedservicesthatarenecessaryforfuture digitaleconomy.

Thisfifthgenerationwirelessnetwork(5G) istheupgrade fromthe4Gnetworkandprovidesthefastestspeeds,high

ireless Technology

Enabling the Digital Economy

Leader’s Viewpoint www.insightssuccess.com |37March 2021

reliability,lowlatencyandcantransmitlargechunksof data. Thismakes5Gtheidealtoenabletheinternetof Things. Therealityis,therearemoredevicesper householdthantherewereafewyearsback. Wehavetobe realisticabouthowmuchbandwidthweareconsuming, howmuchdatawearetransmittingandthis digital evolutionneedshighspeedconnection. Wearealready lookingatautonomousvehicles,internetofthings(IOT) andinternetofeverything(IOE),allthiswillbepossible whenwehavetechnologieslike5Gandbeyond. Icannot waitforatimewhenmyfridgecanautomaticallyplacean ordertotheonlineshoppingplatformwithoutmedoingall theworkorwhenmycarcancommunicatewiththeother

carstomakewayasweareinabitofhurry.Theseareall possibilitieswith5Gtechnology.

WIFI6

Anothertechnologythatpromisesanimprovementinthe performanceofWIFInetworksis WIF-6,whichalsohas higherspeedsandapotentialtoconnectmoredevicesina singlerouterthanthecurrentrouters.Inasinglehousehold, younowfindsomeonestreamingaseries,anotheronvideo callwhilesomeoneisplayingagame,whichisalwaysthe situationatmyhouse.Thatdoesn’tincludealltheother IOTdevicesthatgetconnectedtothesamenetwork. I'm sureyouhaveheardthesaying“What’sworsethanhaving noWIFIisaslowWIFI”.Thefrustrationoftryingto connecttoaslownetworkisjustannoying.WIFI6also bringsotherbenefitslikesecurityandageneralimproved networkperformanceofthedevicesintheentirenetwork.

Alltheadvancementsinwirelesstechnologyenablethe differentsectorsoftheeconomytoperformattheirbest.I believeWIFIislikeafreewaythatallowsallmodesof transporttorunontop.ThisiswhyAtKONECTA,we buildthesewirelessnetworksandplatformstogatherbig dataandenablevalueaddedserviceslikee-commerce, advertisingandmarketing.Wegiveclientstheopportunity totargettherightcustomerattherightatarightlocation. WitheverybusinessprovidingfreeWIFItoitscustomers, wehelpthesebusinessesgetvalue fromthefreeWIFIby gatheringcustomerdatasotheycanbeabletooffer personalisedoffersandalsohaveabetterunderstandingof theircustomer.

Ifthereisonethingthatisclearisthatinternetusagewill keepincreasing,asmuchas59%oftheworldpopulationis alreadyonline,thereisstillthe41%thatisnotconnected andmostoftheseareruralandmarginalisedcommunities. Thesocio-economicdivideisevidentandthedigitaldivide iswideningespeciallyinthiscurrentCOVID-19pandemic climate.Thisiswhywehavededicatedourresourcesto deployingfreeWIFIhotspotsinpublictransporthubsand ChurchesinmarginalisedcommunitiesinSouthAfrica to givethesecommunitiesachancetobepartofthisglobal digitaleconomy

ItisalongandcapexintensivejourneybutIbelievewith therightpartnershipsandcollaborations,wewillbeableto reachourdreamthateveryAfricanchildgrowingupwill haveaccesstotheinternet.

38 | March 2021 www.insightssuccess.com

Susan Gatehouse

Thrives in Building the Big-Picture

ithconcernsoftheCOVID-19pandemic

Whavingadisproportionateimpactoncertain individuals,suchasminoritiesandtheelderly, publichealthexpertsworldwiderequiremoredetaileddata, providedonareal-timebasis.Alongstandingproponentof thereliabilityandintegrityofdataascentraltohealthcare, AxeaSolutions’ChiefExecutiveOfficerandFounder, SusanGatehouse,understandssuchcomplexelements. Susanisanationallyrecognizedspeakerandauthor,witha nearly30-yearhistoryasaleadingproviderofrevenue cyclesolutionsandadvancedtechnologyofferingswithin thehealthcaresector

It’sAllAbouttheJourney

"It's been a thrilling journey over the last three decades, watching the advancements in technology and how it improved the efficiency and quality of healthcare as a whole," saysSusanGatehouse."There is no question that technology has and continues to reshape the healthcare industry in inspiring, transformative ways,”addsSusan.

"As a result of advancements in technology, vast quantities of crucial information are now more accessible for patient care, documentation, reimbursement, and most importantly affords us the ability to measure healthcare outcomes,” saysSusan.However,ensuringthatinformationisaccurate isanongoingchallengeformanyhealthcareorganizations andproviders.AndthisispreciselywhereAxea,together withitstechnology-basedsolutionsandateamofindustry experts,comesintoplaytobringefficiencyandrealvalue toclients.

Throughthiscontinualandcomprehensiveunderstandingof clientpain-points,AxeadevelopedAccuTrend™,a proprietarycloud-basedsystemthatprovidesintegrated, self-poweredaccesstocodingauditresults,performance, anddetailedtime-stampedprogressionofanaudit.With built-in,automatedmanagementtoolstocontrol productivityandvisibilityintoreporting,AccuTrend™ manageshealthcareorganizations'resultsandprovides recommendationsinreal-time.Nowhereintheindustrycan youfindatechnologyplatformwithanauditapproachas robustandthoroughasAccuTrend™.Thecompany's technologysolutionsprovideconnectivitybetweenall parties,deliveringtotalqualityinsights.

AxeaSolutionsalsoprovidesindustry-leadingeducation withitsproprietarycloud-basedlearningmanagement platform,AxeaAcademy®."AxeaAcademy®isaunique platform,unlikeotheravailableasitprovidesmanagers

AtAxeaSolutions,wetakeauniversal approachtotechnologyalwayswithavision tothefuture,toempowerhealthcare organizationstocompleteDataQuality Management.
10 Trailblazing Women in Tech
40 | March 2021 www.insightssuccess.com
Susan Gatehouse
Chief
Executive
Officer & Founder Axea Solutions, Inc www.insightssuccess.com |41March 2021

Ifyoufindyouhavenotmadeanyeminentmistakeson yourprofessionalpath,becertainyouarenottakingthe risksrequiredtoreachyourpotential.Don’tbeafraidof mistakes,toughdecisionsalwaysaccompanymistakes.

withacompletemanagementtoolforeducationand training,andcodercross-trainingacrosscodingteamsin multiplelocations,"addsSusan.

ThinkInnovation

"With constant developments in emerging technologies, it is necessary to stay current on innovation and industry changes as they occur,"saysSusan.Theorganization’s offeringisbasedonnotedvoidswithintheindustry Continualawarenessofclientchallengesisvital,asis continuousremedyassessmentstoprovidethehighestlevel ofserviceandsolutionstobuildprominenceforfuture opportunities.

“Proven time and time again, to be successful, taking certain risks are necessary. But one cannot be afraid of taking risks,” informsSusan Sheremarksthatthefearof risksormakingthewrongdecisionisoneofmany businesses'firstchallenges.Suchfearcanimmobilize progressandcreativityandultimatelyhaltordestroy innovation.Susansaysthatonemusttrusttheirknowledge andtheknowledgeofthosesurroundingthemwhilemaking informeddecisions,recognizingmistakeswillbemade,and oftenachangeinthecourseisrequired.

Susaniscuriousbynatureandafirmbelieverinfeeding thatcuriositythroughengagementandconstantlearningof one'sspecialty."You must be an expert in your field, to elevate your credibility and achieve authentic success," Susansays.

ChangeisVitaltoGrowth

Thehealthcareindustry'senvironmentiscontinuously changing,andlikeanyorganization,thecompanyfaces challengesalongtheway.Itisvitaltostayabreastwiththe

42 | March 2021 www.insightssuccess.com

changes.Moreover,youhavetoensureyouareproviding solutionstoclients'currentneeds.AxeaSolutionswas establishedwithasimplevision─toprovidesuperior value-addedservicesbylisteningtoandmeetingclients' needs,alwaysguidedbyacommitmenttointegrity.Oneof theprimaryreasonsAxeahasbeensosuccessfulisthatits visionisembeddedinitscorporateculture,witha consistentmessagetoperformwithintegrityandsucceed onmeritthroughitsqualityresults.

Withtoday'schangingandcompetitivebusiness environment,particularlyinthehealthcaresector,Axeahas foundthattheabilitytochangeandadaptwhennecessaryis crucial.Beingnimble,flexible,andresponsivetoclients' needscouldbeconsideredthesecrettothecompany’s success.Thefactis,changeisgood,butsignificantchange isevidencedwhenyouconsistentlyevaluateandadapt objectivesandgoalstoensureyoudeliverunparalleled serviceandsolutions.

StrategicSolutions

SusanfoundedAxeaSolutionsin1999withtheprimary goalofprovidingclientswithcurrent,thorough,and accurateauditingservicesandeducation.UnderSusan's leadership,Axeahasexpandedtobecomerecognizedas oneofthepremierHealthInformationManagement(HIM) andrevenuecycleenhancementfirms,servingvarious clientsnationwide.Susanbelievesnothingreplaceshard workandexperience;itismerelypartofthejourney Atthe outsetofherHIMcareer,shesubmergedherselfindiverse healthcaresettings,whichprovidedheraninherent understandingofhealthcarefacilities'revenuecycleand functionaloperations.ShebuiltAxeaonasolidfoundation ofindustryknowledgeatafundamentallevel.

Susanhascontinuouslystayedactiveandengagedwithin thehealthcareindustry,providingnumerouslecturesat nationalconferencesandeventsforindustryorganizations suchasAHIMA,HFMA,GHIMA,andGHA.Inaddition, shewasacontributingauthorandeditorforthebook, "Implementing Information Security in Healthcare: Building a Security Program,"andcontributedtotheCDC manual, "Moving Science to Coverage."Amonghermany professionalachievements,Susanisarecipientofthe GeorgiaHealthInformationManagementAssociation ProfessionalAchievementAward.Shewasnamed "Female vendor RCM leader to know" byBecker'sHealthcare,and listedas"One of the Top 10 Most Influential Women in Technology, 2020."

www.insightssuccess.com |43March 2021

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