10 Most Influential Healthcare Startup Leaders To Watch

June Issue 01 2022

1

Most Influential

Healthcare

Startup

Leaders To Watch

Expanding Horizons

Tips to Expand Your Healthcare Start-up using Digital Technologies

Quality Quest

Amalgama ng Customer-centricity into Leadership Approaches

Angie

Karim Nasr

Bringing Flexibility to Healthcare Staffing

Helping Technology

Work With You & For You

Editor’s Note

Trailblazers of the Startup World What comes to your mind when you hear the word leader?

S

omeone who has the right and skillful traits of accessing as well as managing risks. A leader has the right blend of qualities, including expertise from the relevant field, the capability of rightful analysis, willingness to put themselves out there, and a solid intuitive gut feeling.

But what does it mean to be a leader of a startup, and why is this leadership position so important?

Well, research estimates say that 50 percent of startups fail in the first five years of their induction. Hence, having exemplary leadership in this place is very crucial. Such leadership often paves the way for the organization's success and failure.

Leaders are the ones who shape the future of businesses through their role of rightful hiring, the direction to go in, and by having an integrated approach in essential deals.

It is not just about innovations and climbing up the growth ladder but more about understanding your organization's

An organization's culture is a direct result of the attitude of their senior-most employees, which directly affects the decision-making power. pain points and having a solution-oriented approach. Being a startup leader is also about the attitude you bring every day and your efforts to cultivate a productive work culture at your organization.

This brings us to the note that strong leadership is the prerequisite of setting up a startup, as the initial years are very crucial for the long-term survival of the organization.

Realizing this, we at Insights Care came up with a special edition, "10 Most Influential Healthcare Startup Leaders To Watch". In this edition, we have highlighted inspiring

stories of startup leaders and how their leadership is playing a crucial role in the healthcare sector.

On the cover is Angie Karim Nasr, who, through her tech platform of Medely is constantly expanding the healthcare professional's ability to earn higher pay and find flexible work promoting work-life balance.

In order to read the insightful stories, we urge you to meticulously go through the profiles.

While flipping through the pages, glance at the articles written by our in-house editorial team and gain perspective about the current assistive technological trends.

Delve in to enjoy a kick-start read!

- Shrutika Khedekar

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32

Sunita Bhandari

Melissa Snover

Benchmark of Innovation

CXO

The Disruptor in the Nutrition Industry with Next-Gen 3D Printing Technology

24 Doctors are Humans Too, Be Kind to Them

Contents Contents

Articles

18

28

Expanding Horizons

Quality Quest

Tips to Expand Your Healthcare Start-up using Digital Technologies

Amalgamating Customer-centricity into Leadership Approaches

08

Bringing Flexibility to Healthcare Staffing

Cover Story

Angie Karim Nasr

Editor-in-Chief

Pooja Bansal

Senior Editor

Anish Miller

Managing Editor

Shrutika Khedekar

Assisting Editors

Dhristi, Saloni

Visualiser Art & Design Head Co-designer Art & Picture Editor Business Development Manager Marketing Manager Business Development Executives Sales Executives Technical Head Assistant Technical Head Technical Consultants Digital Marketing Manager Assistant Digital Marketing Manager SME-SMO Executives Research Analyst Circulation Manager

David King Mrunalinee Deshmukh Paul Belin Rohil Shinganapurkar Amy Jones John Smith Sarah Wilson, John Smith, Alex Vincent Kelli, Bill, Anna Jacob Smile Amar Sawant David, Robert Alina Sege Renuka Kulkarni Gemson Eric Smith Tanaji Fartade

sales@insightscare.com

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10 Most Influential Healthcare Startup Leaders To Watch

Featuring

Company

Allan Rodriguez CEO

VitaDX International

Angie Karim Nasr Chief Nursing Officer

Medely, Inc.

Angie Karim Nasr works with her co-founders to develop on-demand solution to fix the healthcare staffing shortage.

Doctrin

Anna-Karin Edstedt Bonamy the CEO of Doctrin has diverse experiences in software development, healthcare provision and management consulting.

Anna-Karin Edstedt Bonamy CEO

Anuj Singhal CEO

Arianna Radji Lee Founder

Jo Aggarwal CEO

Melissa Snover CEO and Founder

Missy Lavender Founder & CEO

Richard Uhlig CEO

Sunita Bhandari Founder

vitadx.com

medely.com

doctrin.se

KareOptions

kareoptions.com

Pachamama

pachamama-london.com

Wysa wysa.io

Brief Allan Rodriguez has skills in entrepreneurship and was an advisor for innovative startups in the medical field.

Anuj Singhal has been working as a Board Member for KareOptions for 61 days. If you are interested in this candidate, contact him directly by using contact details provided by SignalHire.

Arianna Radji Lee founded a platform that connects, informs and inspires new and expecting parents.

Jo Aggarwal founded Wysa an Anonymous, free, clinically approved AI chat and tools for mental health.

Nourished

Melissa’s pathbreaking solution has the potential to change the landscape for the entire nutrition industry.

Renalis LLC

Missy Lavender founded Renalis LLC a digital heath platform.

get-nourished.com

renalis.health

Quadrant Biosciences Inc. quadrantbiosciences.com

Planmeal

planmeal.com

Richard Uhlig is an experienced Chief Executive Officer with a demonstrated history of working in the biotechnology and global securities industries.

Sunita Bhandari founded Planmeal; a holistic lifestyle rejuvenation app focused on the new standard, i.e., Home Cooking and Healthy Eating.

Cover Story

Angie Karim Nasr

Bringing Flexibility to Healthcare Sta ng

People are the center of our business.

Adopting diversity and inclusion, including gender equality, has always been a fundamental value and cultural norm to Medely.

Angie Karim Nasr Chief Nursing O cer Medely

10 Most Influential Healthcare Startup Leaders To Watch

T

he digital age has presented every industry with alternate solutions for making many day-to-day processes easier, reachable, and faster. One needs to recognize the opportunity from difficulties that are presented before them and come up with the innovation to change the way work is done.

Healthcare professionals are required to do their duties with the utmost attention. The energy and the focus required for the task takes a toll on healthcare workers' personal lives.

The demand for having sufficient staff in the health sector is always high. Providing healthcare professionals with flexibility in their work helps keep the balance between their personal and professional life.

Angie Karim Nasr identified the constant need to find staff for healthcare facilities and worked with her co-founders to develop this on-demand solution to fix the healthcare staffing shortage. The digital healthcare platform was launched in 2016 to assist healthcare professionals in finding flexible work assignments as well as hospitals, outpatient facilities, SNFs, and other providers in filling worker shortages as quickly as possible.

Angie is an experienced Chief Nursing Officer with a proven history of working as a Director of Nursing in Ambulatory Surgical Centers and beyond. She is skilled in healthcare management, perinatal and surgical nursing, Medicare, patient safety, and quality improvement. She is a strong business development professional with a Bachelor of Science focused on Nursing (BSN) from Loyola University Chicago.

The Foundation Steps On the hard work that was crucial to commence the Medely platform, Angie said, “My co-founders and I worked for a year to launch Medely. In the beginning, I interviewed healthcare professionals in person at night after working at my full-time job and on weekends to ensure they were experienced nurses.”

She adds that “We started with nursing and Allied professionals for surgical centers before expanding to other types of healthcare facilities, including hospitals, SNFs, and more. Seeing the vision become a reality was a huge reward in itself. We started in Southern California, USA, and soon expanded across the United States.”

The Results Medely was able to fulfill its purpose. It gained its rightful audience from healthcare professionals and facilities who were seeking a digital solution to speed up finding per diem and longer-term staff and the overall onboarding process.

Medely provides various types of assistance to healthcare professionals who are seeking jobs.

Describing the usefulness of the platform, Angie says that “Medely is the largest labor marketplace for short- and long-term healthcare jobs. Medely helps healthcare professionals instantly access high paying jobs with the freedom and flexibility to work when and where they want.”

Recognizing the Shortcomings Any innovation idea begins with recognizing the problems in that particular sector. Angie, on identifying the issue in the healthcare industry, says that “As the Director of Nursing at multiple ambulatory surgical centers early in my career, I always had an issue with staffing for our scheduled surgeries. I spent countless hours every week calling nurses to work on the days we had cases scheduled.”

She adds, “There was no easy way for nurses to connect with healthcare facilities and vice versa. An on-demand workforce was the perfect solution to the problem at hand. I wanted a seamless way for providers to conveniently book per diem jobs and earn more while promoting flexibility.”

Seeing the vision become a reality was a huge reward in itself.

For hospitals, SNFs, ASCs, and other healthcare facilities, Medely turned out to be a rescuer. Angie notes that “Healthcare facilities benefited by using our platform to scale their workforce on-demand. Medely also provides healthcare facilities with the tools needed to manage their extended workforce such as time tracking, billing, talent, and credentials management.”

COVID-19 Impact on The Healthcare Industry COVID-19 was a major test for the whole healthcare sector.

It had to go through a lot of changes, ups and downs in the last two years. Angie had an astute understanding of all the minute things that were happening in the health sector from the beginning of the pandemic.

Talking about the challenges imposed by the pandemic on the healthcare industry and how the industry managed to

deal with them by coming up with alternatives effectively, she says, “The COVID-19 pandemic surfaced the vulnerabilities within health systems and accelerated the adoption of technology.”

“The continuous COVID surges forced health systems to examine all resources available to help close the staffing gaps to accommodate their overflowing ERs, ICUs, overflow to other units, and protect care for chronic patients by minimizing delayed or canceled treatments,” she adds.

Health systems rely on a contingent workforce now more than ever. The demand for staff immediately expanded leaders’ acceptance to adopt new models such as a flexible marketplace to provide safe care to their patients. Medely is uniquely positioned to help the healthcare industry navigate the future of workforce management by partnering with health systems to provide flexible talent on demand.

Medely is the largest labor marketplace for short- and long-term healthcare jobs.

Technology in Healthcare When asked about how technology is helping the healthcare sector to improve its daily tasks, Angie observes that “Technology within the healthcare space has transformed the industry creating efficiency, accurate data collection, and improved patient care, which is the bottom line.”

Medely’s mission to mobilize the workforce is a direct function of utilizing software technology to provide an endto-end solution for healthcare pros to instantly book jobs and for healthcare facilities to fill their needs with qualified and vetted professionals.

Talking about how her digital staffing platform has turned out to be a big help for the full healthcare ecosystem, she says, “Providing transparency and access to jobs at the fingertips of Medely Professionals without relying on a recruiter exponentially speeds the time to fill jobs for facilities resulting in better staffing ratios, quality care, and exceptional patient experiences.”

Facing the Pandemic Test Facing the COVID-19 pandemic was a challenging task for nearly every organization, including digital platforms.

When asked about what were the reactions to COVID-19 at Medely, Angie replies, “At the onset of the pandemic, Medely Headquarters in Santa Monica, CA closed and we were committed to a digital work environment. 35% of the employees pre-pandemic were already working remotely, so the change didn’t affect everyone, and we were already well equipped with the resources to remain efficient during this change.”

“An online informational COVID-19 help section has been maintained to keep employees up to date on CDC guidelines and protocols. A virtual workforce also meant virtual coffees and happy hours with employees to maintain our strong culture and comradery amongst one another,” she notes.

Stand for Gender Equality in Business Leadership Gender equality in today’s world is compulsory to have, and every business should value it.

When asked about her views on attaining diversity and gender equality at the workplace, Angie remarked, “People

are the center of our business. Adopting diversity and inclusion, including gender equality, has always been a fundamental value and cultural norm to Medely.”

“As a female leader myself, I am compelled to ensure our responsibility towards equal opportunities and pay regardless of gender. In fact, 71% of Medely’s corporate employees are female. Females, as well as males, are provided with the same tools and resources to have a voice in the company and drive company initiatives as well as hold leadership positions,” she adds.

Guidance to the Entrepreneurs Every successful leader has the responsibility to show the guiding path to the people who wish to enter in the same industry. These words of guidance can save many young ones time by following the advice.

Guiding the aspirants who want to bring digital transformation in the healthcare sector, Angie says, “Follow your passion. If you are able to identify a real problem and solve it, then you will have a product market fit. I found myself in a situation that affected me and I knew it affected every other Director of Nursing I knew.”

She adds that “It’s no secret that the momentum of evolution in the healthcare sector is growing faster than ever. Addressing market trends with innovative solutions works best with data-driven decision making and always measuring the impact on the customer experience. Lastly, it's easy to get sidetracked. Stay true to your mission and do one thing really great before adding additional products.”

Plans for 2022 and Beyond There are unlimited possibilities in the digital platform when it comes to adding and upgrading its services. Angie describes her plans for Medely to grow further, saying, “As a tech company, we are constantly evolving the product and exploring opportunities to improve our customers’ lives.”

In addition, she says, “We are looking for more ways to expand our healthcare professional’s ability to earn higher pay and find flexible work promoting work-life balance.

And for the facilities, we will continue to scale our workforce to provide them with healthcare professionals on demand.”

10 Most Influential Healthcare Startup Leaders To Watch

Melissa Snover The Disruptor in the Nutrition Industry with Next-Gen 3D Printing Technology

T

here is an abundance of space in every industry to introduce new inventions and disrupt the market.

One needs to be ready when an idea or new solution comes knocking at the door of his or her intellect.

People who recognize the problem quickly in a particular industry can make use of these ideas to form new-age solutions and revolutionize the entire market with their start-up.

One such person is Melissa Snover, the Founder and CEO of Nourished. Melissa founded Nourished in 2019 to provide a solution for the growing demand for personalised vitamins and unique nutritional product requirements of the market in the quickest way possible.

The idea of founding an innovative nutrition company came to Melissa when she accidentally dropped her vitamins at the airport.

Nourished is the world’s first personalized nutrition company. It uses patented 3D printing technology and a vegan encapsulation formula to create totally bespoke and delicious vitamin stacks. Nourished has been the United Kingdom's highest-rated vitamin product company consistently since April 2020.

Melissa’s pathbreaking solution has the potential to change the landscape for the entire nutrition industry. She has become an exemplary start-up leader for every man and woman in the world who wishes to bring their start-up solutions to the market.

In an interview with Insights Care, Melissa talked to us about her journey to successfully establishing the company, her motivations, and her growth plans in the coming years.

Below are the excerpts from the interview: Melissa, please give us a brief overview of your journey as the Founder and CEO of Nourished.

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I have been an entrepreneur since my early 20s and have always sought to develop and launch new and innovative products which make a positive impact on the end consumer and the environment. For Nourished, I wanted to find a personalized solution for consuming vitamins and make effective nutrition easy and accessible to everyone.

I first came up with the concept back in 2018 when I was on a business trip and accidentally dropped the bag of vitamins all over the floor at airport security. I thought there must be an easier and more convenient way to keep on top of your nutrition regime, and the idea for Nourished was born.

From there we spent around 18 months in R&D developing our patented 3D printing technology and vegan encapsulation formula which allows us to combine multiple active ingredients into one delicious gummy, to make truly customized vitamins. We officially launched Nourished into the UK market in October 2019 and have been busy developing new product ranges and optimizing our offering ever since!

Tell us more about Nourished, its vision, and the key aspects of its stronghold in the nutrition supplement market.

Nourished is the world’s first truly personalized nutrition product. Customers are encouraged to complete our short questionnaire on our website where our science-backed algorithm will make a recommendation of seven highimpact vitamins, superfoods, and nutrients best suited to the user's lifestyle and goals.

We then 3D print that selection on demand at our HQ in Birmingham, to ensure higher efficacy and absorption levels than standard isolated tablets. We dispatch monthly boxes directly to the customer's door in plastic-free, home compostable packaging.

June 2022

Nourished provides a more sustainable, enjoyable, convenient, and above all, customized nutritional regime than what is currently on the market.

Melissa Snover Founder and CEO Nourished

Clients Appreciation The vitamins are extremely tasty and not even after my first full months I am starting to see the benefits. My skin looks better and my PCOS symptoms are starting to reduce. I am excited to see the benefits when continuing with my subscription.

- Stefanie Williamson (rating - 5 Stars)

I have been using these supplements for months now and have noticed an overall improvement in my health. I live with chronic health issues, and the Nourished team was very helpful in working out the best stack for me.

- Andrea Waldron (Product: Rolling 3 Box Subscription, rating - 5 Stars) Nourished provides a more sustainable, enjoyable, convenient, and above all; customized nutritional regime than what is currently on the market.

Whilst many other vitamin companies promote their ‘personalized supplements’, this is very rarely the case due to the limitations of mainstream manufacturing. Traditional methods mean that manufacturers have to make hundreds of thousands of the same product at once and cannot possibly produce large volumes of personalized products.

This means that most vitamins on the market have been mass-produced and are not created with the individual user’s lifestyle, diet, goals, health conditions, and preferences in mind. With our innovative 3D printing technology, we are able to make a bespoke blend of active ingredients on-demand in a matter of minutes. At Nourished, we believe that everyone is unique and that our nutritional regimes should be too.

Perfect little combo, easy and simple to remember to take them every day, they taste great, and my son seems to be getting on really well with the results. I have already recommended you to my friends.

- Carla Curva (Product – Kids Monthly Subscription, rating – 5 Stars) We quickly pivoted all of our marketing efforts to online as the nation went into lockdown and utilized our R&D facility to make freehand sanitizers for all of our customers.

Our tech team 3D printed PPE equipment for those on the front line, and we developed specifically formulated blends to help boost the body's natural immune system.

The survival of our business was due to our ability as a fastmoving and creative start-up to adapt to the ever-changing landscape of the pandemic and support both our customers and those within our community.

Despite our rapid growth, we are passionate about maintaining our proactive culture and I am so grateful to my team for their hard work, resilience, and determination.

Considering the example of the COVID-19 pandemic, how do you plan to navigate through similar situations in the future?

We launched Nourished in January 2020, just a few months before the disastrous outbreak of COVID-19, yet we have managed to succeed and thrive due to our agile and resourceful mentality.

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June 2022

What efforts did you take during the pandemic to sustain operations and ensure the safety of your team at the same time?

As a certified food business in the nutrition industry, we believe it was our moral responsibility to do everything we could to support our customers, employees, and community during the pandemic.

We were able to continue to 3D print our Nourished stacks at our HQ in Birmingham due to the heightened hygiene conditions and protocols that we enforced at the very start of the pandemic. These involved arranging private controlled transport for all operational staff, enforcing strict PPE procedures, introducing health screening questionnaires, and arranging food deliveries for all our production staff.

Awards and Recognitions Ÿ Innovator Award Winner at Women in Tech

2019

Ÿ Start-up Company of the Year at Silicon

Canal Tech Awards 2019

Ÿ Best Food Tech Innovation 2019 at Food

Matters Live Awards

Ÿ Disruptor of the Year Winner 2020 at the

Great British Entrepreneur of the Year Awards Ÿ KPMG Tech Innovator of the Year 2021 Midlands Champion Ÿ SXSW Start-up of the Year Finalist 2021 Ÿ E-Commerce Brand Bronze Winner at UK Business Awards 2021

Whilst our commercial teams worked from home throughout, our operations were able to continue to support the growing consumer demand we faced due to the diligence that we put in place to support them.

As an established industry leader, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the healthcare services industry?

My advice to aspiring entrepreneurs from any sector is always to expect failure, and to be comfortable with that.

When developing a world’s first product or concept it can be a very lonely journey as there are no guidebooks or case studies to help you, and you will undoubtedly face challenges and explicitly fail along the way. What will set you apart from your peers is your ability to get up, learn from the experience, and go again.

To be successful in the healthcare industry, I also think it is crucial to constantly innovate. The last few years have shown us that the world is changing, and if you are not able to adapt and change with it, you will not keep up.

How do you envision further strengthening your company's stronghold in 2022 and beyond?

At Nourished, we are constantly optimizing our current offerings, as well as developing new innovative product ranges. Our cutting-edge technology allows us to stay at the forefront of the nutrition industry, whilst our hyper-speed

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NPD process means that we can react quickly and efficiently to consumer and market trends.

Innovation is at the heart of everything we do at Nourished, and it is this ethos that sets us apart. By 2023, we will be launching nourished pets, however, a range of personalized protein bars will be launched this year. We are collaborating with some industry-leading corporations to launch exclusive co-branded products.

June 2022

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June 2022

Tips to Expand

Your

H

ealthcare is a major concern for every human living on Earth. Given that, it has become one of the top priorities for investment and research. It depends most importantly on the quality and threshold of our lives and/or close ones.

The offset of digitization of services and products has dramatically changed the game for everyone. With the experiences of large digital-born companies, consumer expectations about healthcare services have risen. The business value and resources increase effectively to meet the demand.

Moreover, technological advancements in healthcare seem to be a dealbreaker globally. The health industry is dominantly based on long-term practices and assumptions. Thus, with the aim of transformation from patient care to organizational efficiencies, the next generation of healthcare start-ups does need a road map explaining the steps to reach their stairway to success.

Let's take a closer look at some health tech tips for aspiring startups Insight of Changing Scenarios Healthcare companies have been operating in a competitive atmosphere for at least a decade. As the importance of digital advancement increases, it impedes the movement of typical product and service development processes, communication channels and delivery systems, back-office operations, and supplier relationships, all of which become more important in this sector.

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June 2022

Never before have there been so many technological advancements with the potential to affect the healthcare industry so drastically. Consumers are more informed and engaged in healthcare decisions. Policymakers advocate for the development of data accompanied by technology standards and knowledge-sharing initiatives among industry companies.

As a result of that, healthcare companies are focused on using technology to improve their interaction with patients and ecosystem partners, rein in costs, streamline operations, and better manage the changing industry regulations. The shift toward evidence-based medicine is exploring ways to use enormous amounts of data to customize care programs, in addition to making the case for invested capital and insurance coverage of emerging devices and treatments.

Engaging in Digital Transformations The healthcare environment has become more dispersed and complex in recent times. To adapt, companies will need to embrace open systems that allow a sophisticated analysis of multiple streams of data along with the development of customer-centric services. They must be able to see processes as end-to-end flows rather than discrete hands-offs, and they must be willing to take on more risk, move faster, and form innovative partnerships. All of the above does require a lot more than just the operation of the systems and won't work with the old-school legacy systems, processes, and operating systems models that are optimized for the traditional world.

The successfully transitioning to digital systems and working ways increase when healthcare companies focus on four aspects of business: critical sources of value for the company; how the company delivers services and products; its IT architecture; and its talent, finance, and governance processes.

Treating Patients with Virtual Reality (VR) Virtual Reality (VR) is a powerful tool of communication that would allow us to understand customers' needs and engage with them virtually.

VR is the jewel in the crown of digital transformation in the health sector. The myriad of applications is profoundly changing the ways patients are treated. If back in time, people were told that they could reduce their pain with a device like a video game, no one would trust that.

That's the thing! Billions of people are still battling chronic pain. For those people, this is a lifesaver as it is a more

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efficient alternative to drugs. VR is not only used to treat pain but also other issues like anxiety and post-traumatic stress disorder.

VR's verified capabilities in the medical field are just a fraction of what's available. From start-ups to pharma titans, everyone is betting on VR, and there are numbers to back it up.

Emerging in Wearable Devices Wearable devices are also used to collect medical health data, including VR. Smartwatches help companies collect and analyze the data recorded from this wearable technology. These devices include features like heart rate sensors, exercise trackers, sweat meters, and oximeters (often used by patients with respiratory illnesses like asthma or COPD).

Healthcare companies can reap include: targeting insurance pricing, targeting insurance incentives, providing gamification, and personalizing the overall healthcare experience.

Miracles of Artificial Intelligence (AI) Artificial Intelligence (AI) is more than just a digital transformation in the upcoming trends of healthcare. AI represents the quintessence of medical innovations, and industry players are always eager to invest their millions of bids in it. From customer service representatives to diagnostic tools and even therapists, a chatbot can fill a multitude of roles. The versatility is being translated into hefty investments.

The real power of AI is best observed in areas like the precision of medicine, medical imaging, drug discovery, and genomics. The sophistication of pattern recognition has enabled patients to customize therapies tailored to their genomic makeup and lifestyle. In medical image diagnostics, medical experts use this method to identify specifics that the human eye would perhaps overlook.

In nutshell, With the above-mentioned health tech technological aids, any healthcare start-up can keep pace with the digitalization happening in this sector. With a solid IT and business strategy, partnerships can achieve advantages like improved collaboration and problem-solving, which in turn deliver higher service levels and enhance clinical efficiency.

- Shreyasi Shelke

June 2022

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Obodo Chukwuka Paschal CEO/CO-FOUNDER My Medicare Healthcare

Humansto are

Be

E

very doctor is expected to be in a good state of mental health at all times, so they can deliver at their jobs efficiently. Many lives depend on the doctors' hands and knowledge to save them any time and on any day. Thus, doctors almost have no option other than to be stable, healthy, and cheerful enough to deliver well on duty.

interventions are made. These actions can be a quick call, a little incentive, a smile, a congratulatory message after a successful or unsuccessful day at work, and maybe a surprise vacation approval amongst others. No one enjoys blowing off their candle called life. Doctors are no exception to these suicidal issues. So be kind to them as much as you can.

People fail to understand the importance of checking up on their doctors to see if they are fine mentally and otherwise.

The Organisations or Hospitals they work for are not left out in this regard.

Doctors who stay very organized at their workplace, may not be so organized at home due to undisclosed family issues (although it's personal, it also contributes to when the fumes of anger and disaster start splashing all over in their work places).

Did you know that many people who smile, are not genuinely happy? Some resort to using substances or stimulants to distract their minds; they end up becoming addicts. A good number of the people, in this case, are very close to dismissing their reason in order to live beyond that minute. It takes just a little bit of kindness to change the direction of one's mind; possibly save a life or improve one. Ÿ A Quick Call to check up on your Doctor can do the magic: Being Suicidal is not usually intentional, as life lingering events culminating to it are mostly reversible if early

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Ÿ Personal advantage of being kind In a chat with Chidiebere Moses Ogbodo, Customer Relationship Manager at Insights Care Best Healthcare Magazine, we discussed the personal advantage of being kind.

Being Kind to doctors can also be a good thing for you and your health. Health is science, being kind is an art, this could be the only credible link between science and art, so if you want to enjoy the science of health, get active with the art of being kind.

June 2022

About the Author Obodo Chukwuka Paschal CEO/CO-FOUNDER My Medicare Healthcare Obodo Chukwuka Paschal is a 27yr old Medical Doctor who hails from Enugu State in Nigeria, He trained in one of the finest Teaching Hospital in Nigeria (UNTH), where he got his MBBS. He further did his Housemanship at Military Hospital Lagos a er which he did the Compulsory one-year service (NYSC) in the same Hospital. In the course of his prac ce as a Medical Doctor, he found out there are a lot of gaps in medical service delivery in Nigeria, which he was very eager to solve. This made him team up with his friends as Cofounders to bring to life MyMedicare.

MyMedicare is a Healthtech Start-up Company, focused on making medical services easily affordable and accessible to Nigerians.

Pa ents can book Doctors and request lab inves ga ons online. They can also request for doctors close by to see them in their homes. The App is currently in development and should launch fully before the end of November 2022. MyMedicare is a MedTech Start-up Company that hopes to solve the common challenges in healthcare delivery in Nigeria/Africa.

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June 2022

Several research has proven that being nice to other humans indeed is for your own good, more than it is for the other person, it is a key to happiness. When you are nice, you make it easy to develop and sustain healthy relationship.

Kindness to a friend, in this case, your doctor is kindness to your own health, just like you would treat your partner, you are better off replicating such kind gesture to an acquaintance, teacher, or even your UBER driver: It doesn't matter if you are in deep or shallow relationship, being kind helps to make it deeper.

Being kind is a natural antidote to anxiety, by helping to ease social anxiety. A random act of kindness returns a positive reaction from nature and gives other people more room to interact with you. It is also a way to show gratitude for all we have. Kindness can increase our chances of living longer life. Even though you do not expect much from others, you are always expecting the next day because you want to show someone out there some love. Happiness accompanies a nice human; it boosts your overall joy.

"If you want happiness for an hour, take a nap. A day, go fishing. A year, inherit a fortune. If you want happiness for a lifetime, help somebody." a Chinese Quote Being kind produces oxytocin, the "love hormone." and makes away with stress, leading you to the doorstep of many more opportunities and increasing your chances of great success in life. So, being kind to your doctor, like everyone else, increases the chances of successful healthcare intervention, and great results. Show your doctors they are valued and breed genuine trust.

Ÿ We, as physicians, are also humans. When a patient dies due to a mistake a physician made or from any unexpected cause, we are affected too. Most countries do not provide any kind of psychological help to these physicians. Instead, the media, as well as the Medical Councils of these countries, tend to focus on mudslinging the physicians. Ÿ Such events haunt the physicians and cause an unrepairable fall in confidence later, even if their names are cleared. Ÿ Our suggestion would be for most countries to adopt a system where the physicians and other medical workers involved are properly followed up by a psychiatrist during the ordeal to provide them any help, they might need to deal with the issue. This can prevent any suicidal tendencies they might develop during the course of the inquiry. Ÿ We have no conflict of interest or competing interest to declare. Ÿ Although the above rapid response was more technical and mostly of a live event that has happened, I see the close relationship with the issue being discussed in my essay, and I find it interesting that the world is paying attention to these kinds of issues; hopefully, our beloved doctors will gain the necessary attention and support they deserve as humans.

While researching on this topic: Doctors Are Humans Too, Be Kind To Them, I ran into a Rapid response to: Doctors being investigated after an unexpected death need more support, says MDU (Published 27 July 2018) Ÿ We have read the article entitled "Doctors being investigated after an unexpected death need more support, says MDU" by Abi Rimmer and would like to share our views on the topic as we have seen some colleagues go through it.

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June 2022

Quality Quest

Amalgamating

Customer-centricity into Leadership Approaches

I

n the business sector, the customer is king. Everything is predominantly done well and in a well-poised way to please the client. If the consumer isn't happy with the services and products, building a business around them is more like beating your head against the wall.

A customer-centric approach to business prioritizes customer quality and thus creates more value for the company. The major emphasis is on improving the customer experience at every touchpoint.

A customer-centric perspective isn't a piece of cake to address. It requires strong leadership that blends perfectly with the customer's needs and gives them what they need out of a particular organization.

Let's dive into the quest for leadership tactics and learn the hacks!

Operationalize Customer Empathy Customer empathy refers to the ability to identify a customer's emotional needs. Understand the reason behind the need and respond to it effectively and appropriately.

Customer empathy is one of the buzzwords that sound good and only a few companies understand what it refers to, so its practice is at a low level.

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June 2022

Infusing empathy as a universal value sends a message that the organization does, and leaders must do more than mundane service. An organization that operates with empathy does bring employees who spend time reading customer messages and observing customers' needs.

Customer support specialists are encouraged to research the people they are helping and create small personas for them.

The customer screens for support people who know how to express empathy through written words, and the firm doesn't allow them to cut and paste canned answers.

Companies encourage the top nine practices to help empathy all over the platform.

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June 2022

Customer Lifetime Value (CLV) For a customer-centric business, the most treasured asset is its customer base. The amount of revenue a customer contributes to a business is as long as he is a paying customer. It starts with consumers' first purchase and ends when they end their business with the company.

While investing in long-term relationships, it is important to consider the health of the relationship along with the CLV. To measure CLV, one needs to add up the total revenue earned and multiply that by the business relationship.

When we look at CLV from a revenue perspective, we will look at the value perspective of the customer held for the organization.

Provide Direct Customer Interaction The prime purpose of operating a business with customers is to serve their needs. Therefore, companies need to develop ways for employees to interact with customers directly, even within back-office operations.

Leaders must have the critical skills necessary to implement an approach that would transform an organization's customer experience from behaviors and processes into a competitive advantage.

Company leaders would start to recognize that culture and strategy go hand in hand. When customer-centric strategies are supported and advanced by culture, the company realizes its customer-centric vision.

To conclude As stated above, customer-centricity is undoubtedly the most effective way to thrive in today's crowded markets. It also has workability besides brief growth, increased sales, and profit. It is also a promising way to increase revenue, make the employees happier, and achieve more customer loyalty.

- Shreyasi Shelke

Every employee has an impact on the customer experience in some way. Each employee can benefit from interacting with customers for better understanding and to learn more about their successes and challenges.

Most business organizations don't permit direct employeecustomer connections, but leaders can still facilitate interactions by letting employees participate in focus groups, sales, support calls, customer visits, and much more associated with customer events.

Link Employee Culture with Customer Outcomes Healthcare companies need to reinforce a customer-centric culture through their compensation programs. Such a program not only reflects on the company's revenue but also the consumer success measures as a retention tool. As everyone is attempting to achieve the same goals, making tangible contributions to the customer and each employee fosters organizational transformation.

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June 2022

Sunita Bhandari Founder Planmeal

Planmeal carries forward the legacy of the Indian Tradition of eating tasty and nutritious food, using Indian Spices and Herbs.

Sunita

Bhandari Benchmark of Innovation

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June 2022

10 Most Influential Healthcare Startup Leaders To Watch

W

hat is the crucial thing in our lives? The part which provides us with energy keeps us motivated throughout the daily hustle and gives us a good night's sleep after a hard day.

As the famous saying goes, "One cannot think well and sleep well if one has not dined well." This statement cannot be more accurate in the modern times in which we live. In the hustle and bustle of our daily lives, there are times when we can even find planning our meals and managing our food extremely demanding.

It is a healthy food that gives us the hope of making our dreams come true. We have neglected this part of our lives in our intense daily routines far too often. It often results in many ailments for us with poor eating habits.

To sort this major pain point for so many people with diverse interests and habits, Sunita Bhandari founded Planmeal; a holistic lifestyle rejuvenation app focused on the new standard, i.e., Home Cooking and Healthy Eating.

Planmeal is a company that focuses on improving the nutrition of people, helping them make healthier choices, eat high-quality foods, save money, save time, and decrease stress, by facilitating meal planning and bringing a holistic lifestyle change, improving their health, wellness, and fitness.

In an interview with Insights Care, Sunita Bhandari sheds light on the significance of Planmeal, showcasing the journey of commencement and its benefits in the industry.

Sunita, please give us a brief overview of your journey as the Founder of Planmeal.

Since childhood, I desired to do something unique; however, to support my family, I started working in the education sector.

Like everyone, I also used to ask my Husband at the Breakfast table what he would want to have for lunch and dinner, and honestly speaking, as a typical Indian Husband, he always said 'Anything!’

He was not fond of healthy food, and I failed miserably in cooking healthy meals and maintaining our health. That's when one fine day, an idea struck my mind, why not have a smart app that tells me what to cook? And this Idea led me to conceptualise What to Cook?

I, along with Sharat (who is a Typical Foodie and Technology professional with a Critical Mindset) discussed the same and decided to take it forward. This is where the seed of planmeal was sown.

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What are the core values upon which Planmeal is built and what is the mission of the organization?

Planmeal carries forward the legacy of the Indian Tradition of eating tasty and nutritious food, using Indian Spices and Herbs. It revolves around the concept of Let Food be thy medicine and medicine be thy food. The main principles of the Planmeal suggest to Eat Right Not Less, along with promoting Localism.

Empowering masses in eating high-quality food, which is full of antioxidants, vitamins, minerals, and micronutrients that nourish the brain and protect it from producing free radicals which are harmful to the body and help to live healthily.

Gone are the days when people were following extreme diets, wasting time sourcing unnecessary/ not so common ingredients OR supplements.

Planmeal addresses the unhealthy eating habits, and poor nutrition of the people and provides a meal plan tailored to suit their health requirements.

Tell us more about Planmeal, its vision, and how it helps build a better lifestyle for its clients.

Cooking is an art, skill, and joy; above all cooking, done with dedication is an act of love. Join Planmeal and fall in love with the food you eat.

Building a society that has inculcated the habit of healthy eating. By providing a one-stop solution to all the dietary hassles, we want to advocate and inculcate equality in health and the right to nutrition for all. By catering to all different sections of society, we look forward to yielding them easy, effective, and economic dietary services.

Healthy you is no more a myth with Planmeal.

In 2023, a healthy lifestyle is just a click away!

Elaborate more on the solutions and services that Planmeal provides under your leadership.

Improving dietary habits is now no more a societal problem. As Planmeal (An Automatic Meal Planer) with its multisectoral and multi-disciplinary approach is based on an individual's dietary requirement. It suggests to them how much to eat, what to eat and when to eat.

Planmeal is an Umbrella product for all the food-related hassles. Planmeal helps in saving time, money, and energy.

It also helps in contributing to society and the environment by reducing food wastage by up to 50%

June 2022

It can generate the meal plan based on the ingredients you have in your pantry (the system will use up to 75% of available ingredients and suggest an appropriate dish/meal plan for you).

Apart from Healthy Meal Planning, Event menu planning is another feature of Planmeal. Users can plan any kind of event be it Kitty Party, Birthday Party or even Planning for wedding food. It suggests an entire menu for the event along with the complete list of ingredients required.

As Planmeal provides an online service, can you elaborate on the incorporation of virtual platforms and their impact on the healthcare niche?

As per various studies, 90 million of urban Indians are both aware and concerned about lifestyle-related health issues.

They have spent 57% more on preventive healthcare in comparison to the previous year. You know what? Healthy Consumption has a major share in preventive care!

We at Planmeal work with various technologies to make this (planmeal) smart enough, as Planmeal will guide you in everything related to food including sourcing, preparing, cooking and eating. It will also access your activity levels (off-course if provided.)

Planmeal is not just a meal planning portal; it is also a smart kitchen assistant tool, which will give you or your cook timely notifications about what to cook next, what ingredients are required, how to prepare etc, grocery buying reminders and much more.

Sunita, being an experienced leader, what were the initial challenges that you encountered following the biggest challenges on the way ahead, and what were the ways you opted to overcome these.

In today's rapidly growing and widespread techno-savvy world, people started believing and relying on every piece of information available online. But they forget to realise what is suitable for one, might not be effective or useful for the other.

What to cook for dinner OR what's in Lunch, may lead to frequent visits to supermarkets or local grocery stores.

Though the genuine problem of the masses is "Taking Thinking out of what to Cook?" Well in India, knowingly OR unknowingly we take these things very lightly and end up eating unhealthy/ unbalanced food - which probably is junk food, and we are not really concerned about what we are eating.

Planmeal is educating people about various benefits, especially about its features and easy accessibility and the

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possibility of creating a meal plan in a minute. Moreover, Since the Pandemic, and after the outbreak of coronavirus, massive consumers have started rethinking food.

People are more concerned about what type of food they are consuming, where it has been obtained or produced, and where it was prepared and stored. Etc Being a fervent educator and passionate cook, what would be your advice to the budding entrepreneurs and enthusiasts aspiring to venture into the healthcare niche or commencing their own start-ups. Guys let's be focused, disciplined, and stay keen observers.

Being aspiring entrepreneurs, stay connected with the masses, communicate with them, and convert the criticism into learning and improvement.

If possible, set different goals for your product/ services.

Never let the enthusiasm go. (Don't just be disappointed if your release has failed to make any impact, re-work / reproduce and go on - if you think you are working on finding solutions for some or other, big, or small problems of masses.

How do you envision further strengthening Planmeal's stronghold in 2022 and beyond?

By October 2022, we tend to out in the market with Indian +2K recipes (including traditional, regional, and seasonal).

Users of Planmeal will be able to get doorstep delivery of required ingredients (as per their meal plan). Users will be kept engaged using virtual technology / smart messaging systems.

Planmeal will provide a meal plan for the family too not just an individual and track their daily intake. Users will be able to create their own recipes OR customise any available recipes for them (taking to the next level Customer to Customer) Along with the B2C segment, it also caters to various B2B segments, like it will generate opportunities for Home Chefs and a handy tool for dieticians and enable an online platform.

We tend to introduce DNA profiling in late 2023 to enable us to understand an individual's body requirement more precisely. Currently, we are working with Ayurveda doctors and another food scientist to inoculate Ayurveda's concept in everyday life.

June 2022