Inside Solutions 2018

August 7-9 Kansas City, MO Conference Held at Courtyard Kansas City at Briarcliff Accommodations at the adjoining TownePlace Suites

Tuesday Evening Welcome Reception

Wednesday Morning Welcome and Some Inside Information Julie Elliott, Inside Information

Data Driven Messaging Brett Feinstein, Pound, Feinstein & Associates-Richmond, VA Great marketing begins behind the scenes with collecting and utilizing data. In this session, we’ll build the case for “data-driven everything.” Learn how leveraging data can help create messages that resonate with your audience.

Targeted Communication: Maximizing Your Marketing Efforts Derrick Redfearn, Ozarks Electric-Fayetteville, AR Creating a targeted communication strategy means being intentional about drilling down into data to send the right message to the right member at the right time. See how a simple work plan, calendar and budget can help meet goals and quantify results. Evaluating campaign details leads to a greater understanding of members and helps refine the future process.

Wednesday Afternoon Broad View of Broadband Marketing Chad Jones, Rightmind Advertising-Fort Smith, AR Branding: From logo and web development to print and digital messaging, we’ll discuss how to develop a cohesive design.

Research: Data sets the foundation for fiber business decisions and it also provides a platform for executing a comprehensive plan.

Learn more about incorporating feasibility studies, member data gathering surveys and post installation evaluations to collect and act on data -- a critical component in your business model.

Marketing: Learn more about a process that involves ongoing data collection, continuing analysis and multi-channel marketing planning – all designed to sell fiber services successfully.

CAPStone – The Cooperative Index Participants will be among the first to learn details about the newly launched Cooperative Attitude and Performance Score (CAPS).

CAPStone is a benchmarking tool created to provide an actionable scoring system just for co-ops!

Wednesday Evening KC Skyline Barbecue & Jazz Event

August 7-9 Kansas City, MO Conference Held at Courtyard Kansas City at Briarcliff Accommodations at the adjoining TownePlace Suites

Thursday Morning Research is Fun & Analytics Are Beautiful Keith Kaderly & Shane Homan, Inside Information Still waiting three years to survey a random sample of your membership then wading through a 10,000 word report to glean a takeaway? Leading-edge cooperatives are checking the pulse of their members every month – maybe even every week – and accessing those results through interactive and meaningful visualizations.

The Method Behind Media Madness Brett Feinstein, Pound, Feinstein & Associates-Richmond, VA Media buys can eat up a significant amount of co-op marketing and communication budgets, so making sure those dollars are allocated most effectively is imperative. In this informative session, you’ll discover some inside tips on how to pinpoint media options that best fit your unique needs.

Great member engagement begins behind the scenes with Three Top Co-op Trends for 2018 A look at trends that may change how you approach your job this year and beyond.

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Digital Perceptions – Do your members take surveys on their smart phones? What pages are most viewed on your website?

Are you tracking email stats? Have you found your members on Facebook? Understand how your members are using technology then optimize every interaction based on that information.

Simple Data Tips – Taking stock of what data you have, what data you need and what data you can acquire is an easy way to kickstart your tactical plans.

Cooperative Intelligence - You may have heard of BI (business intelligence) or BA (business analytics) but our brand of insights is specific to the co-op world. From ACSI scores to cooperative performance, find out what shapes your members’ attitudes and what you can do about it.

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Rapid Fire Topics   

Email Automation – establish series emails to set, forget and maximize your member communication Project Management - learn more about how utilizing a system can improve team efficiency Takeaway Tools – we’ll provide calendar and budget resources to help plan your work and work your plan

Conference to conclude by noon