BIOGRAPHIES Nathalie is a graduate from the Solvay Business School, Brussels and holds an MBA from INSEAD, Fontainebleau. Born in Belgium, she currently lives in Paris with her husband and their three children. Jay Short is New Business Director at INITION in London. Having worked with a diverse range of clients from the likes of Google, Facebook to Adidas and Mr Porter, Jay has overseen projects using the likes of virtual and augmented reality as well as other immersive technologies. Working for a company that is ‘technology agnostic’, he is a strong believer in using the right technology for the right application rather than just because there is a buzz around it. Kate Slaymaker is Head of Travel and Luxury for Nielsen UK. She has advised premium businesses on brand essence and marketing effectiveness research for 5 years, following a former career in events. Kate’s expertise lies within advertising effectiveness, and more specifically digital media. Working in this ever evolving landscape and with a naturally inquisitive nature Kate has a passion for cutting edge and custom research methods which deliver actionable insight to address business needs. Kate has a reputation for building strong client relationships founded on her ability to marry robust strategic thinking with an instinctive understanding of how to help clients realise more value from their research. With a BSC in Psychology Kate has always had a passion for understanding what goes on ‘under the bonnet’. In her current role Kate has been able to combine her passion for neuroscience and apply it to help clients understand marketing effectiveness. Tammy Smulders is Global Managing Director of Havas LuxHub, Havas Group’s global fashion and luxury business, launched in 2014. She also heads Havas’ innovation practice, 18 Hubs. Tammy leads an international team, and additionally works directly with key fashion and luxury clients on company vision, integrated marketing strategy, media planning and implementation, including brand strategy, creative development, generating and integrating customer insights. Her clients include Hermes, De Beers, Christie’s, Michael Kors, Jimmy Choo, Escada, Whistles, Shangri-La Hotels and Starwood Hotels. Tammy was named to Luxury Daily’s 25 Luxury Women to Watch 2016. Considered a leading arbiter of influencer and trend marketing, Tammy was also Founder of SCB Partners, the leading trend-based marketing insights consultancy, acquired by Havas in 2013. At SCB, Tammy worked with a wide variety international blue chip companies including Chanel, Burberry, Net-A-Porter, Credit Suisse, Coca-Cola, Procter & Gamble, SAB Miller, Bacardi and American Express. Before starting SCB Partners in 2002, Tammy was the co-founder and former CEO of Trust the DJ, and Electronic Music Management Company and record label. Tammy began her career in investment banking. Tammy is a board member of the Tate Young Patrons and is active in contemporary art and culture. Tammy earned a BA degree in economics from Columbia University and an MBA from Harvard Business School. Marika Taishoff, PhD, has many years’ experience teaching, writing and consulting about luxury and premium services. Originally from New York City, where she did her undergraduate and graduate studies at Columbia University, she is currently Director of International University of Monaco’s Executive MBA program, as well as of its fulltime MBA program, which has a renowned Specialization Track in Luxury Management. Prior to joining IUM, Dr Taishoff worked at IMD (International Institute for Management Development) in Lausanne, Switzerland; Imperial College Business School in London; and at Bocconi University in Milan. Dr. Taishoff has written numerous case
studies on best practice in services management and marketing, and in customer focused strategy and implementation. Many of these case studies are global award winners, and she was recently nominated by the Case Centre as one of the Top 40 Case Writers in the World. Emilie Villette is Business Development Director of Christie’s France. As an art market specialist, she holds ten years of experience on business development strategies, market positioning, clients acquisition or cultivation. Joining Christie’s in 2006, Mrs. Villette worked first with the President of Christie’s Europe on business development and communications. She was then responsible for developing effective and compelling sale and marketing strategies for potential high-value consignments (€1M and above) and worked on special projects, as the sales of “The Charles Gillot Collection” (sold total: €18.5M); “The Impressionist Collection of Fashion Designer Jeanne Lanvin” (sold total: €10.8M); “The Art Collection of award-winning Filmmaker Henri-Georges Clouzot” (sold total: €4.6M) or the annual “Hospices de Beaune Wine Charity Auction”. In addition, she has developed a strong expertise on art as asset class & art in wealth management strategies. She advices estate, institutional and private clients at all selling or purchasing stages with Christie’s and has built close working relations with the family office, banking and legal communities. Mrs. Villette is a frequent public speaker on the art market and holds a bachelor in History of Art from Paris Panthéon-Sorbonne University & Humboldt-Universität zu Berlin and a master’s degree in cultural management from Sciences Po Paris. Arch G. Woodside, Professor of Marketing, Boston College and Visiting Professor at INSEEC-International University of Monaco, is the author of Case Study Research (2010, Emerald Press), and Bad to Good (2016), Emerald Press). His 500+ research articles (archwoodside. com) appear in 50+ SSCI journals in psychology, marketing, and management. He is a Co-Editor of the Journal of Business Research and the Editor-in-Chief of the Journal of Marketing Scholars of Marketing Science. He is a member and Fellow of the Royal Society of Canada, American Psychological Association, Association of Psychological Science, Global Innovation and Knowledge Academy, the International Academy for the Study of Tourism, and the Society for Marketing Advances. His degrees include the Doctor of Letters (2015), Kent State University; Doctoris honoris causa, University of Montreal (2013); PhD in Business Administration, Pennsylvania State University (1968). Judy Zaichkowsky is Professor of Marketing in the Beedie School of Business at Simon Fraser University. Her knowledge and expertise on the role of involvement in consumer research has had a major impact on the field of marketing with almost 3,500 citations to date. In 2003, Dr. Zaichkowsky received a Centenary Award from the University of Guelph for her contributions to Consumer Research. Dr. Zaichkowsky’s research interests have evolved since then and currently include issues relating to neuro consumer decision making, design , counterfeiting, brand imitation, trademark infringement, and gift giving. Dr. Zaichkowsky has also written five editions of the leading Consumer Behaviour textbook in Canada. She is the author of The Psychology Behind Trademark Infringement and Counterfeiting (2005). Dr. Zaichkowsky, brings a perspective that has been shaped by a wealth of experience that includes serving as a MBA program director, teaching and researching in a variety of countries, and serving on the review boards to many of the best journals in marketing. She is currently teaching Brand Management, Consumer Behaviour and Retailing Berlin, the Beedie field school. MONACO SYMPOSIUM ON LUXURY
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