THURSDAY / DECEMBER 9, 2021
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Quest for truth, trust can take many paths, new forms By Cathy Cañares Yamsuan @KatyYam
Our business group is now exposed to more feedback from the market. With greater alignment between the business group and the newsroom, there can be more innovation and focus
Journalism, the kind that aspires to rise above today’s dangerous tide of fake news, clickbaits and social media trolling, is more than just a race for “likes” or a magnet for smileys (or snarleys). It is mindful of the readers’ need not always for speed but for reliable content amid the clutter of choices, and of constantly earning their trust. Technology has changed the Philippine media landscape, Inquirer president and CEO Rudyard Arbolado says, and from where he sits (nowadays usually at home, his two small kids flitting about behind him during Zoom meetings), earning that
Rudyard Arbolado
Volt Contreras
fragile trust is now a two-fold mission involving content and distribution, with the use of the right tools to make sure this happens. For executive editor Volt Contreras, the quest for trust is advanced also on two fronts:
the Inquirer being a watchdog, with its grit rooted in its “mosquito press” days before Edsa 1986 and increasingly tested across 36 years of news coverage and commentary; and the Inquirer being a welcoming place, an open plaza for both
those who demand solutions and those who offer some. “We cannot be blind to what the readers expect from us,” says Arbolado, a lawyer-accountant who’s been in the management team since 2007 and who took the helm in 2021. “Content should be relevant and address the readers’ needs. It should not just give updates on the day’s issues but also provide a helpful perspective, because nobody will read us if they cannot relate to what we write. We need to do more. They are actually telling us: Inspire me, educate me, divert me [to new, useful stuff].” Contreras, who first wrote for the Inquirer as a student correspondent, formally en-
tered its workforce as a proofreader, reported from the field, and now oversees the daily newsroom operations, sees readers as having varying needs that can be met with the right thrust and mix of stories. Game changer ‘’We can be both a Liwasang Bonifacio for the citizen and, one jeepney ride away, a Divisoria for the consumer, so to speak, for truth seeking and for trendspotting,” he says. “In both respects, the newspaper strives to provide engaging and—as a speaker put it in one of those endless webinars I have attended about ensuring the ‘survival’ of print—‘high-calorie’ content.”
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