In this digital world, where digital media is integrated into almost everything, digital marketing plays an extremely important role in the way an organization advertises its product. With the increased internet penetration, it’s far more viable and feasible to target the ideal audience or consumers online through the digital platforms than the traditional media, which costs a lot more than what digital platforms and media do. The increasing internet using population is a strong signal why it’s the best approach to have focused digital marketing for startups.
“Marketing Research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.”
Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decision making a
