The 10 Most Stylish Women Entrepreneurs to Watch Globally

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INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL - 2 | ISSUE 6 | MAY 2021

Editor’s Note

Dive into a Gripping Read that Dignifies Some Eminently ‘Stylish’ Women When it comes to the term ‘Style’, people often misapprehend it with fashion. Style has a more defined meaning than just being limited to flaunting fashionable attires. It is an explicit reflection of your persona. Using one’s own style statement, one can present oneself in front of the world in the most sophisticated way– be it a clothing style, writing style, business style, or leading style. Style is something that blooms within you alongside cultivating a sense of gratitude for this precious life. To me, it’s an utter representation of how we live this life and be appreciable for it.

Likewise, different people nurture diverse definitions for style as per their perceptions and express that in distinct ways. Entrepreneurial space has also become quite sensitive towards this term and is in ceaseless effort to make people aware that ‘style is worth caring about’. And it has been witnessed that female entrepreneurs are the torch bearers to make the inclusion of the term ‘Stylish’ in the business landscape more assertive.

Now, when the start-up-space is gradually inclining towards the direction of addressing this aspect, Innovative Zone Magazine has made an exemplary attempt to be more relevant here. Thereby, we are back with our phenomenal and exclusive edition —The 10 Most Stylish Women Entrepreneurs to Watch Globally (Volume 1). This outstanding issue is the end result of our devoted team’s perpetual efforts to bring forth some stimulating content to our diverse readership. We ensured a meticulous research across the business community to identify some of the fantastic business women who have been well-reckoned for their unique style statements. From their attires to professional acumen, every aspect of their lives is drenched in style and we avidly believe you will be left wonderstruck after reading that out on your own! Beyond any doubt, this captivating read will definitely keep you glued to the handpicked success stories and the exhilarating in-house articles that are a splendid articulation of our globally-acclaimed Magazine.

For the cover page, our team ordained to feature the Founder and CEO of NRPR Group, Nicole Rodrigues who is an eminent personality in Public Relationship space. Her inimitable style statement and professional calibre allowed her to hit the crescendo of success at an early age. Being a well-rounded PR and marketing pro, she has been ensuring maximum exposure to the clients’ businesses propelling them towards their aspired goals. Under her incredible stewardship and fantastic persona, NRPR group has become an award-winning, ‘marketing machine’ with a difference. As we have ensured maximum coverage to her brainchild’s exclusiveness, our conjecture states that you will in glowing praise for the company and its exceptional Founder, after finishing the read.

Last but not the least, the second wave of COVID-19 crisis has been wreaking havoc across the nation. Thereby, our team humbly appeals you all to avoid callous and careless attitude as the new-variant of this novel virus is preying on every age group. As the pandemic yet again triggers the waves of terror across the world, its time to become more cautious than before, to stay safe and healthy. Our team wishes health and well- being to all of you and promises to be back with yet another captivating edition soon. Till then, stay home, stay safe!

Kajal Dobhal Editor, Innovative zone

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Vol -2 |Issue 6| May 2021 Publisher & Editor : Abhishek Kumar Dubey Editorial Team Indranil Roy|Kajal Dobhal Mehak Malhotra | Ashwathy Nair

Business Head Ashish kumar

Corporate Team

Satyam Singh | Sunaina Gupta Pradeep Pandey | Reetu Chauhan

Co-ordinator

Vikas | Anita Kumari

Data Research & Analysis Satyam Tiwari | Ravinder Singh Adarsh Pathak

Finance Team Gourav Singhal

Circulation Team Vivek Singh

Creative Director Ashutosh Ojha

Creative Team

Rajat Pathak | Reena Kumari Chandan Sharma | Sakshi Negi

Legal Affairs Mukesh Kumar

Human Resources Nivedita Basu

Digital Marketing Manager

Kartikeyan Gururani | Neha Gururani

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Copyright © 2018 All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations, Views and opinions expressed in this publication are not necessarily those of the magazine and according no liability is assumed by the publisher.

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Contents

Contents TABLE OF

P U O R G ion R P R ng Miss

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e Yo c A o t How

er & Found O E C odrigues Nicole R mber 10 Page Nu

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BUILDING AN ADAPTABLE COMPANY CULTURE

A significant role is being played by the HR of the company in perpetuating a strong culture by starting with the initial stage of recruiting and selection of applicants who will be sharing the beliefs of the company and will be seen thriving in that culture. Orientations are also being developed by the HR, where programs such as training & performance management are done that will outline and help in reinforcing the core value of the company along with that it will be ensuring the rewards and recognitions to the worth employees.

SIGNIFICANCE OF COMPANY CULTURE

Company culture defines the proper way to behave within the company. It comes up with shared beliefs and values that are established by leaders and later it is communicated as well as reinforced through different approaches. The culture of a company is known as a common denominator among the most successful organizations. In successful organizations, leaders are seen living their culture every day and go out of the way to communicate their cultural identities to employees and prospective new hires. There is always a clear vision about values and how will those values be defining their companies and determination on how the companies run.

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FACTORS SHAPING COMPANY’S CULTURE

Every company has their own different cultures that are followed, where some are well-known for their unique and rare one. Most of the people in a company strive to be team-oriented and to demonstrate concern for one another. People are more focused on being driven rather than relaxed because there is a lot of competition for market share. A company’s culture is characterized by its values, task orientation, organizational subcultures etc.

HOW TO CREATE AND MANAGE COMPANY CULTURE

The culture at a company keeps on emerging over time with being shaped by the company’s leadership and by actions and values that should be perceived to have contributed in an early stage of success. The culture followed in an organization can be managed through the awareness regarding culture and organizational leaders. In order to manage a culture, it takes a lot of efforts to sustain cultural elements that helps in supporting the effectiveness of an organization.

CULTURAL DEVELOPMENTS

Traditions, rituals, behavioural norms, symbols, and a few general ways of doing things are the customs of an organization, which one watches out while walking into the company. Culture is something that emerges naturally in an organization, it is really very important to keep up the desired culture alive in the company.

Along with this, the company also serv Hereby, there is an increase in the number of organizations • Weig with a digital platform, where ca that are focusing on wellness programs within a thestartup office like o premises. The positive benefits of these programs are being • Medi realized.

Health services & Wellness programs are one as Yo to all kinds ofCorporate online namely: of the fastest-growing sectors in the corporate world as a • Flexib or within the business. Management now can • Onlinebusiness Compliance Management • arran understand that if they put their employee’s health first, Being will also hike its hights. carry • ESOP productivity Management – Incorporate • Alwa Therefore, Health and Wellness can be facilitated by at the the best gyms, relaxingto spas, the health screenings and im ESOPs.introducing Give access visibility time to tome, weight loss programs for the employee, and • The in lifestyle coaching mental health. the basic dayca ESOPseven and the forvalue ofButshares thro question everybody asks is “To what extent, these modules of health and wellness proved to be effective in bringing a To reduce employee dashboards. holistic change in an individual at work?”

The emph health and • Template Corner – with Create, Manage A Corporate that is Intelligent Health programs being nee as a New Age Wellness to offers an ideal solution that is and instea holistic, easy and inexpensive for employees is remarkable. to discuss templates online!

Nowadays, giving your employees the most efficient, needs to u healthy and effective 8-16 minute break for health is influence • Cap Table Calculator – Understand th regarded as the best way to take care of them. One of the employee biggest lessons here to be learned in this process is the care for em money, ESOPs, on your cap creation of reports as it etc. is one-time events masquerading as table; increased. health promotion programs. Those program activities are efforts to not integrated into a comprehensive health car and manage cap tables.workplace for health well-being promotion strategy. And there are many common ways in which the activities and initiatives of health and wellness at • LexScore – Online due diligenceFor allan corporate offices tend to pop up in companies. bu care is al readiness score!

Office wellness can minimize stress and decrease will requi absenteeism a corpora of the employees believe – thatA employers must storag workers a • RecordMostManagement virtual have to take an active part in reducing the amount in their w of in their and lives withinformation. the workloads. Moreover, Client and it giv kinds the ofstress data workplace is capable of reducing the stress levels about we employees are facing during working hours. For many them is, i and update their data foratdue working employees wellness initiatives the officediligenc are engageme also of higher value than their wages as this is meant shareholders or creditors at anyLet’stim for their take care. take Google in It is notfurther only on the employee side of the business that down as massag data can be shared and corporate wellness can make a profound impact. A study working. I

by HBR (Harvard University researchers) reviewed that a massag requirements. the “36 people were examined in a study of a corporate employed wellness program and they found that for every dollar itself. The • Trademark ManagementTrack and spent on health and wellness programs increase the interview companies productivity and employee accountability. their skills trademarks (expiry dates and anonym Office health wellness initiatives need to move beyond HR What ma

BOTTOM-LINE

In order to keep up a healthy culture at your organization, one needs to make good stories to keep up the soul of the company alive. There are stories of your company that circulates between your new employees as well as clients, all that is to be done is to maintain and live by your values each day. An organization must maintain consistency in its cultural message that will influence the team around you in a positive manner.

A company is incredible when it is made up of an amazing team – a team that is dedicated to execution and excellence and is never afraid of trying new things, never have cold feet towards failure, who keeps on trying hard to achieve everything they wish for, and keeps on learning.

A company needs to have people who value their culture as the strategy to a successful organization should have a culture that is built on a strongly held and widely shared set of belief. A firm that follows a strong culture has employees who are aware of being rewarded for demonstrating the values of the company.

Culture

Building an Adaptable company culture

Success Story of

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Falguni Nayar

Success Story of THE FOUNDER & CEO OF NYKAA

LEXSTART CONSULTANCY PVT. LTD.

Introduction

Falguni Nayar

Falguni Nayar is the Founder and CEO of the Nykaa E-commerce business. The company is located in Mumbai which sells multi-brand Beauty and wellness products online. As per Forbes, Today the Nykaa has more than 46 stores across the country. In April 2015, Falguni started a physical beauty product store at the T3 terminal (Indira Gandhi International Airport). According to Nykaa.com, the company has stored more than 1500 Genuine brand and provide free shipping. Falguni claimed that Nykaa has faster emerged as India’s biggest omnichannel beauty destination with more than millions of satisfied customers across the county.

MAKING STARTUPS “INVESTMENT READY”

The Founder & CEO of Nykaa

Success Story

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“Our idea is to be a one-stop-shop for the early-stage startup ecosystem.

Earlier life and history of Nykaa At LexStart, we focus on After completing an MBA, she started working as an investment banker at Kotak Mahindra Capital Co. Falguni have worked at Kotak for 18 years. Nearly completing a couple of decades helping businessmen, satisfying any-and-all needs of she decided to start a business. Nayar says, “I wanted to experience the journey of creating something from scratch.” So, she reigned the job in 2012, in the same year, Nayar lunched beauty retailer E-commerce business the stakeholders in the with 2 million dollars. Today the company is growing so faster, as per the information of Forbes, Nykaa has over 45 million visitors on the webpage and app a month. early-stage startup At the end of March 2019, the company had almost double sales that mean, it estimated 180 dollars. The ecosystem – entrepreneurs, founder of the company Falguni Nayar has expended the business and raised 51 million dollars in funding.

April 2019, Nykaa received investment 14.4 dollars from TPG Growth for an undisclosed stake, this deal increased the Nykaa value that has 724 million dollars. Falguni and her family handle over 50% share ofinvestors, this incubators.

Her education and personal life

According to Star unfolded.com, she was born in Mumbai Maharashtra and did schooling from The New Era School. After schooling, she graduated in commerce stream and got a master’s degree from IIM Ahmedabad.

In May 1987, she got married to Sanjay Nayar. She has a son and a daughter their names are Anchit Nayar and Adwaita Nayar. She came back from a business background because her father owned a bearing company.

For employers who are looking to attract and retain top talent for their organization, while at the same time

Success Story of falguni Nayar the Founder & CEO of Naykaa

company. her husband Sanjay Nayar is the CEO of KKR and country head in India, he has invested in Nykaa in his personal capacity.

Awards and events

In at same year, she received the “Woman Ahead” award

by Economic Times.

Health

New Age Health & Wellness In the corporate Sector

ANISHA PATNAIK Co-Founder

In 2017, Business Today titled Nykaa’s founder and CEO Falguni Nayar that she is one of the most influenced women.

Since 2014, Femina has been a partner with Nykaa.

Femina has presented beauty Awards for beauty products, the voting has been counted from Nykaa customers and Fermina’s readers.

Lexstart Consultancy Pvt. Ltd. Making startups “investment ready”

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SARITA SARVRIA

One such trailblazing leader is Anisha Patnaik, Co-founder of LexStart Consultancy Pvt. Ltd. Anisha has secured a noteworthy experience in Legal and compliance matters and is a specialist in startup laws and venture funding An Epitome of Discerning transactions.

She has Pilotage worked for over a decade with various legal firms towards supporting and establishing startups in India.

This exclusive story is yet another add on to our special edition featuring some outstandingly ‘stylish’ women entrepreneurs.

Here, the spotlight is on Sarita Sarvria, who has been sailing her entrepreneurial venture- Express Housekeeper, in the business world with her impeccable strategies and astute stewardship.

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COMPANY AT A GLANCE LexStart Consultancy is one of the specialists, which emphasizes on managing all legal and compliance services and products of a startup from its very early stage. These include taking care of their trademarks, due diligence, commercial contracts, fundraising documentation, etc.

Today, as a leading service provider in Facility Management space, Express Housekeeper Pvt. Ltd.(EHK) has become a reliable name for housekeeping and allied services at PAN India level. Owing to its enriched experience of over two decades in the service industry, it has become a preferred choice of partner for its commercial as well as corporate clients. The ISO certified(9001:2015,14001:2015, 45001:2018) company specializes in enabling a hygienic and eco-friendly environment to meet the expectations of the clients from diverse domains such as hospitality, pharma, real estate, etc.

‘WHERE SKY IS THE ONLY LIMIT’

“Coming together is a BEGINNING,

” Express Housekeeper Pvt. Ltd. Staying together is PROGRESS, And working together is SUCCESS!!

That’s what the Founder believes in!

EMIAC’s approach is the major factor that distinguishes it from its competitors. Even though there exist a number of organizations that provide similar services, EMIAC stands out due to its innovative approach. The team always strived to bring innovation to the table, and for each of its clients created a solution that was crafted specifically to suit their needs. It has embraced innovation to help its clients create a niche for themselves in the digital market.

An epitome of discerning pilotage

Hailing from a humble service class family, Sarita Sarvria always possessed a heightened spirit of being an independent woman who can challenge the norms set by the patriarchal society. Starting a business from scratch was not a piece of cake for her and that too, without any relevant business background. But the unwavering support from her beloved parents and their instilled values in her, paved her path for the entrepreneurial success.

Since from childhood, Sarita was an avid dreamer with some exemplary leadership qualities. After attaining her Bachelors, she joined Housekeeping Department at Taj Hotel in New Delhi. She was the pioneer who shattered the stereotypes to have started her career in the hotel industry, even in the era of 80’s. Though she encountered resistance here and there due to societal impediments, but her indomitable spirits chiselled the way to a roaring success in the end.

Acknowledging this idea, she plunged in by researching and attaining the immense knowledge of the business dynamics. Eventually, she laid the foundation of her very first brainchild by pioneering the concept of housekeeping services in India.

Undeniably, calling off from a well-established job to shift into a labour-oriented and male-dominated space was not a cakewalk. A young woman, chasing her passion with just 25000 INR in hand, the road was definitely not easy. But her sheer dedication and determination to prove her prowess to the world made her a successful women entrepreneur who has become a role model to many others today.

ng happens for a reason. Don’t something didn’t happen the way ted, after a while you will realize ything falls into place like a welluzzle.

Gandotra

Sarita has always been a person who likes to travel a less travelled road. She attained an extensive experience in Indian Hotel line and later exposed herself to the high standards of housekeeping while working with the industry experts. She further adds,

Team EHK always strives to offer the best value additive propositions to its adored clientele. Their foremost motive has always been to ensure a win-win situation for the clients at any cost. No matter what, the team is always willing to go extra miles to help its clientele in obtaining an enhanced experience. So many times, the company has offered assistance to the clients in the services that were out of their scope. To them, being relevant and reliable for the clients is the foremost priority that has been the secret behind the upsurge in client retention. Even amidst the prevailing chaos of the global pandemic, they lodged their staff members in terms of meeting the client’s needs in best possible way which was not their area to indulge in, but their move was applauded across the domain. High-quality standards, cost-effectiveness, optimisation, appropriate machinery and more to mention, have been their key tools to facilitate the business growth of their valued clients. Be it harnessing the power of R&D in favour of the developing a new product line or adapting the market trends with strategic approach, team EHK leaves no stone unturned to stay ahead of the curve.

Co-Founder & CEO

Cuisine

Role of Digital Marketing in the cuisine industry

Composing websites is perhaps the most ideal approach to guarantee that your business improves online loyalty.

Adding a blog page to your site guarantees that your site gets a decent positioning in SERP. You can compose a decent blog about delectable food, medical advantages, and supplements. Through this, you are marketing your food as well as you are making a profound enthusiasm for the crowd.

Influencer marketing is probably the best methodology for food and café organizations. By and large, individuals love to transfer photographs at acclaimed eateries and eating at food joints by utilizing hashtags and referencing your cafés. Different ways where you can do the influencer promoting is by requesting that the influencers compose an audit about the cafés, ask the influencer to label your eatery, have the occasion with the influencer, have the influencer food plans with the individual make a video, and transfer it on Instagram.

Premier Digital Solutions That Address Every Modern Marketing Needs

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The official statement is probably the most ideal approaches to present your new dispatch in the market. This is the most basic and economical method of marketing items. The public statement assumes a key job in giving a positive effect on your intended interest group. Public statements are the most ideal methods of creating backlinks for your site as the sites that do official statements are positioned as high power sites. You can likewise help a ton of referral traffic from public statements.

Post your blog on every single social media platform and use Facebook paid adverts to reach to your likely crowds. By utilizing Facebook paid advertisements you can make energy about your new food things for your objective clients. Remember an appropriate call to activities for your promotions to urge individuals to peruse your online journals.

n its brand-new edition that promotes some exemplary ts her success to God, to her family, andbusinesswomen to who have become a role-model for partner, who stood by her side through it all. many, owing to their inspiring journey as a phenomenal g her on her path were people who constantly her and never tried to clip her wings leaders, because Innovative Zone Magazine presents the triumph rl. Indeed, we still have some way to go before tale of Elinor Moshe— Thought Leader and Founder ality becomes a reality, but Divya equipped emically and professionally and achieved her of The Construction Coach. In our effort to honour the tablishing an innovative tech startup. determined attempts of these entrepreneurs to make a Lord Krishna believer, Divya believes she difference to the world, our magazine acknowledges their ccess to her family as they were her strongest the deep roots they gave her strengthened committed performances impartially.

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Use PPC Google Ads Search and Display Campaigns:

Influence the intensity of Google promotions crusades to show the proposals of your advertisement duplicates for your café use area

siness partner, Mr. Shivam Bhateja, always at Divya received the right guidance and each the pinnacle of success. He was her “The tem throughout the ups and downs of her

essence of entrepreneurship is all about the adding value to others. If you are committed to serving your niche while identifying the problem in the market and SELF APART s team of skilled experts, EMIAC has eventually become offer an apposite solution then you truly are me-oriented premium digital marketing an entrepreneur,” says Elinor. Establishing her brainchild ya maintains that a company doesn’t grow loyees working a daily job, it grows out as Australia’s first construction coach, The Construction ted team working together to achieve the Coach, Instead of hiring employees, she focused on Elinor Moshe guides, inspires and directs ambitious team of talented professionals. She believed future leaders and industry professionals to attain higher the revenue nor the founders, but a strong remuneration, more recognition and progression at an team is the key asset of a company that steers he journey of success. Divya always keeps her exponential speed. Her matchless business acuity has been ers close to her heart for they have constantly nd inspired her in many ways. ensuring several enterprises with worldwide recognition that has escalated their reputation in the relevant space.

Private and group mentoring opportunities alongside workshops and regular events allow her to make an exclusionary mark with her offered services. Moreover, Elinor is the author of her unique, best-selling book— Constructing Your Career, that showcases practical action and inspiration in a holistic approach to construct one’s career in the construction industry.

E w a v o j d n

Infographics leave an enduring effect on existing clients as it has the intensity of changing over a valuable snippet of data into an appealing visual. It makes the data clearer and more compact. View the video administrations gave by us

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Successful utilization of Google Maps:

Thereby, after intense contemplation, she was struck by the idea of in enterprise that can help her pursue her passion. Eventually, it led to th her brainchild in April 2019 and rest is all history now…

Conclusion: Undeniably, getting ahead on the road of entrepreneurship comes wi With the presentation of new computerized promoting channels, the food and café industry of has likewise got downs. “Involved in business, we get to learn and grow eve ups and upset. With such a large number of searches on cell phones and cell phones, it has gotten simple getting for a From my message heard to building my authority as a Thoug to discover cafés and food joints close by. With ELINOR MOSHE client continuously improving the client experience, to launching new bra the presentation of new applications, for example, and zomato it has gotten exceptionally simple ideas, there is always something new to learn,” asserts Elinor. In the di Founder swiggy for individuals to arrange food on the web the challenges with heightened spirits, she states that Ron Malhotra has been a guiding light to her. As per his philosophy, she became enl — either spend triple the time and resources to figure it out or learn fr already tasted the results, she aspires for. Such thoughtful insights ha reach a point where she can inspire and transform lives affirmatively. by posting your organizations on Google maps, makes it simple for likely clients to discover your cafés in the event that they remain in a close-by area. Which makes it simple to get the food on the off chance that you remain close by? Individuals can likewise discover your cafés in GPS route frameworks.

Tourism

Emiac Technologies Pvt. Ltd. A Prodigious Entrepreneur

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Guarantee A Press Release of The New Product Launch:

Host an occasion via web-based networking media:

It’s probably the most ideal approaches to help traffic for web-based social networking and produce veritable leads for your business. On the off chance that you are marketing your food or formula on an occasion welcome individuals for your occasion on Facebook. You can likewise market your occasion by utilizing paid promotions with a pertinent source of inspiration to carry individuals to your occasion.

T d h h s d p P M A e p i v e

You can utilize Facebook and Google promotions to share your client audits to draw in more expected clients. You can even market your video promotions on Google by utilizing video advertisements. You can even use video advertisement marketing through Facebook clarifying the advantages of eating well food or the other way around to pull in significant offers on Facebook. You can likewise include a video on the presentation page to help additional transformations.

Make Infographics for Your Food Items:

Post Blogs on your Facebook Page and Drive Paid Traffic:

v u f

Market Your Reviews Through Facebook and Google Ads:

Phenomenally Fantastic Trendsetter

aged to find silver linings even amidst the ses of her company’s journey, and never gave hing. She believed in making things happen leaving them in-between. Even when things favour, she had faith in her ideas and knew k things out.

Parul Tarang Bhargava

vCommission Media Pvt. Ltd.

STANDING OUT OF THE CROWD

“As a full-service digital agency with exclusive SARITA SARVRIA Indian subcontinent too.” capabilities across content development, blog outreach, MANAGING DIRECTOR and online branding & promotion, EMIAC works with SO HERE SOME OF THE BEST DIGITAL MARKETING STRATEGIES FOR FOOD INDUSTRY: clients to unlock value through technology, creativity, and business-minded thinking.”

Divya has worked wonders in her years as an entrepreneur and led EMIAC on its path to success. Under Divya Gandotra, EMIAC Technologies is set to spread its wings further in the future.

“

be able to see more and more women leaders come forth and lead the industry”.

Instagram Influencer Marketing:

of my training program me to visitMarketing. several The food business is one of the“Part enterprises upset allowed

by Digital It has gotten extremely simple for food properties of Taj Group to get enlightened with better darlings to get to the audits of ways anyofeatery eating joints with access to the web on their cell phones. With the working inand the housekeeping department.

The light bulb moment for me was whenitmy training presentation of new computerized promoting channels, has gotten simple for eatery proprietors to scan for their excursion trip to London made me realized the untapped potential clients close by. Yourpotential marketed foodinmarketing should concentrate on components, for of HK agencies Indian markets.methodology It instantly hit me to start something ‘similar yet unique’ in the example, taste, wellbeing, and moderateness.

Make Interesting Food Blogs:

the last 10 years, we have seen a substantial proportion of entrepreneurship founded and

Entrepreneurs to be less concernew led by women. Womenintend like Indra Nooyi, Kiran Mazumdar Shaw, Vani Kola have been work andfigures filing documents.

For this, Lexft inspirational who changed the market paradigms completely and have instilled and asksin many its aspiring clients toto leave all the legash confidence women pursue their vision. Such women are unabashed to compliance concerns on their shoulders at break free of the societal orthodox and create difference in the society.

Parulbusiness.

Bhargava, m onaCEO elevating their By calling th of vCommission shares her foresight, t house counsel and compliance manager”,c t at handholding through “I believe that with time, thetheir client’s concIl ingpicture technology to increase will change, and we willefficiency and t

augmentations in your battles to pull in individuals towards your cafés. You can likewise utilize show crusades to target individuals inspired by specific food through standard advertisements. We furnish PPC administration to our clients with the top tier quality.

“ Elinor Moshe

ntrepreneurial journey was never a walk in r DivyaGandotra. She had her fair share of ut came on top of them through her fierce on, patience and perseverance. An inspiring tial entrepreneur today, what fueled Divya’s her belief that things happen for a reason.

”

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a Digital Solutions That Address Every t if you are ready to do that, Premier then a NOTABLE FACTORS Needs Modern Marketing a definitely go for it!

7 During her professional timeline, Anisham higher proportion of law firms only involvA v with the fundraising part and widely m Women Entrepreneurship is one of the prized developments that has come under the spotlight during the last two he age of entrepreneurship has taken other areas ofturnaround importance.

Filling this lolF a significant since the decades. Today, the world is looking up to many female leaders, who have broken all the cliches and proved themselves last two decades. There was a time g main focus of LexStart.

At a cost-effective p when C-Suites were represented o competitive in society. In India too, the age of globalization has enabled women to come up with their vivid ideas and by men only. just C-suites,on but only a focuses itsNot concern three verticals- Legaba handful of organizations had females as part play an important part in elevating the country’s economy. of the management. But that was a different h and Products without compromising on q time; the scenario is quite different today. In

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r Science graduate, Divya always refrained g to a nine-to-five job, and instead focused on her horizons. She decided to take a different cess, and built up a strong client base through ork in her college days. After teaching English unication Skills at Eminence Academy, owing or languages, Divya went on to venture into entrepreneurship.

There’s a rated as o

decreasing the level of employee disengagement needs to that they LAYING DOWN CORNERSTONE be tight withTHE health plans as an offering to the employees. themself g Therefore, there are multiple ways that facilitate the expect fro managementof that LexStart provides help to employees reducingdown to encour The foundation wasinlaid b the stress levels and the daily challenges employees are relaxed a The part of most corporate wellness programs is well established and often includes innovations like biometric facing. in the wo specialists, Anisha Patnaik and Karthik screenings and annual physical exercises for employee health. However, they are now evolving to include some new Google’s methods that will help you to promote activity and prevent future conditions in the office.

The best possible ways to facilitates health management to (Co-founder).

During professional vo affect workers’ with work-lifeher balance include: was associated with many notable organiz Thakker & Thakker, Acumen Fund, K La worked with many startups helping them i themselves in India. After acclaiming a experience, in areas of legal and compliance Anisha concluded that law firms were gen on aiding start-ups with their fundraising She believed that startups needed more day-to-day compliances and agreements at ~She says rates. This was the concept behind bringi Be sure you can fight it out v the spotlight. After setting the stage for h A for at least 5 years. in 2015, LexStart has been working on sC d You need to forget everything and early-stage startup ecosystem with all kinds e compliance supports. focus on your startup for 5 years; f

The basic concept of corporate and office culture wellness has been around for decades. It is a way for both self-insured and semi-insured companies to help their working staff with early prevention of disease and other health benefits while lowering total overall cost for their health insurance.

“

Women are giving a surprise to those societies who used to think that women can do only housing.

Women are moving ahead along with balancing between house and office works. In the Entrepreneurial world, they have proved by running a big organization.

Today I have brought an Indian woman entrepreneur story who is the founder of Nykaa.

The company sells beauty related products online. I hope you are going to learn from her successful journey.

Success Story of falguni Nayar the Being an entrepreneur is not about roses and rainbows at all. It takes and sleepless nights, to first establish a business venture and then tak Founder & CEO of Naykaa heights later. But, while doing so, one must ignore the notion of ensu

The Construction Coach Elinor Moshe Phenomenally Fantastic Trendsetter 7

work- life balance.

Elinor has a distinct perception towards this notion. She never aims 50 split between work and life. Rather she aspires to build a life and ensure effortless and exuberant engagement with her work in a purposeful as well as meaningful manner.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOLa- freedom 2 | ISSUEof6choice | MAYto2021 She firmly believes in ensuring invest her precious time to live in alignment with her purpose, passion and potential. Elinor states, “There isn’t a split either between my entrepreneurial life and

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Nicole Rodrigues

COVER STORY

CEO & Founder

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Photographer:

Mark Singerman 10

NRPR GROUP How to Ace Your PR & Marketing Mission

W

hile building out a new business venture, finding a trusted, effective public relations expert or team is an important matter. To establish and position your business or brand in the market, your PR strategy must extend beyond simply writing and distributing press releases, posting social media promotions and other traditional publicity activities. Forward-looking PR teams go deeper to develop meaningful brand messaging and share your evolving story with the right audiences. Enlisting a strong troop of skilled, strategic PR professionals who can work together toward a defined goal of exceeding client expectations and securing valuable coverage from all sectors can immeasurably impact the health, reputation and lifespan of your business.

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Photographer:

Mark Singerman

In this exclusive edition, we are going to shed some light on the astonishing story of NRPR Group, a highly-regarded public relations and marketing agency that is powered by purpose and committed to elevating the industry as a whole.

Founded in 2014 by industry expert, Nicole Rodrigues, NRPR Group has rapidly evolved into an awardwinning end-to-end public relations and marketing machine serving game changers and disruptors around the world. The company has served a multitude of clients across industries, from start-ups to Fortune 500 companies within the consumer tech, FinTech, MedTech, mobile/digital entertainment, lifestyle, sports and consumer product fields. The NRPR team serves clients with a high-touch, hyper-tailored and results-oriented approach that positively impacts clients’ bottom lines. The positioning agency has curated a dream team of highly adept professionals who phenomenally excel in public relations, digital (and traditional) marketing, communications, social media management, influencer relations, executive thought leadership development and video creation/distribution.

The firm is marked by its influential catchphrase, “Committed to Publicity, Powered by Purpose.” For NRPR, this is not just a phrase – it is a driving mantra that remains top-ofmind in the organization. It compels the team to strive for excellence in every single plan of action. They work closely with CEOs, executives and internal marketing/PR teams to explore a company’s passion, vision and differentiators in order to share stories of substance with key audiences and influencers.

etc). The team’s timely, methodical planning and strategic execution help clients exceed their outlined business goals. They pride themselves on being proficient in building impressive stories that surpass audience needs and interests.

DIVERGING FROM THE NORMS In 2020, NRPR launched NRPR Productions, a division created to broaden the agency’s horizons and capabilities to create branded content, commercials, corporate videos and YouTube series for clients. NRPR’s newest (and most differentiated) division, NRPR Business Productions (Biz Pro™) was formed during the pandemic to guide budding entrepreneurs and new businesses through the tedious process of setting up a company, incorporating and preparing to launch. Once a Biz Pro client’s business is launched, the NRPR team can extend their marketing and public relations services to the new business to help them thrive. This business development branch is the first of its kind within the PR industry and has given NRPR an edge over its peers.

MAKING MARCOMMS & PR PROLIFIC NRPR delivers a wide range of services. Perhaps their first and most prominent focus is strategic PR and MarComms (Marketing Communications) planning. This is the chief pillar of the organization. The agency develops hypertailored, integrated communication strategies in which PR, digital marketing, social media and video marketing amalgamate to maximize a brand’s reach, impact and visibility. To do so, they create, curate and leverage various assets (including press releases, whitepapers, bylined articles, PowerPoints, videos, social media posts,

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Oftentimes, it’s assumed that issuing a press release and keeping a close eye on media outlets are the defining boundaries of a publicist’s work. NRPR shines a light on the other important (and often overlooked) facets of what a PR agency can accomplish for its clients.

One of the driving beliefs behind everything the agency does is that media members are essential for any PR professional’s survival.

Each team member centers his/her efforts around building a lasting relationship of good faith, mutual respect, support and transparency with both clients and the media.

LEADING BY EXAMPLE NRPR Group’s founder and CEO, Nicole Rodrigues, started her remarkable journey quite early in life. She was elected as the student president of DECA, an organization that prepares students for a career in marketing, finance, hospitality and management.

There, she participated in (and won) several marketing competitions. Her DECA teacher and her mother both saw the spark and evolving potential within her – and ultimately, gave wings to her career.

Nicole has always been a self-reliant and selfsufficient woman. The moment she started college, she was on her own financially. While taking a public relations course that had been recommended to her by her journalism professor, she quickly became hooked and knew that one day she wanted to launch her very own PR agency. Over 14 years, she honed her skills and expertise in the PR industry through agency and in-house roles, until she felt prepared enough to open NRPR Group’s doors in 2014.

has always been the team’s standard operating procedure – which was only enhanced by the lockdowns. The team continued to run smoothly, successfully and remotely with vigorous strategies based on a rich knowledge of client expectations and present-day market scenarios.

STEWARDING A FEMME FUTURE In modern America, there’s nothing a woman can’t do – and Nicole firmly believes that females foster many competitive advantages that can help the business world evolve. They’re intuitive, intentional, cooperative and organized. This helps in developing a staunch relationship with employees and clients.

She also encourages all successful female business leaders to serve as role models and mentors for younger women who also aspire to greatness.

At the very start of her career, Nicole gave birth to her daughter, who has since witnessed and emulated her mother’s tremendous journey. She watched as Nicole’s career blossomed and as she founded both NRPR Group and the Young Dreamers Foundation. She was able to experience Nicole’s evolution from intern to CEO first-hand. Nicole strives for these experiences to serve as an example of what is possible for her teenage daughter, and to be a role model who can empower her with every tool necessary to succeed.

Nicole advises any aspiring female entrepreneur, “Don’t let social stereotypes stop you from diving into whatever it is that you want in life.

Don’t let anyone tell you that something is not appropriate for a woman.

The sky is the limit, not a glass ceiling.” Furthermore, she delicately notes that one should establish a boundary between his/her personal and professional lives. To be taken seriously at work, emotions should be left outside when you enter the office door. Lastly, based on her own experience, she warns that you might get judged repeatedly and on various fronts, but one must learn to let it go. “Let it all roll off of you, as best as you can,” she says. “Keep your head straight and just keep moving.”

Photographer:

Mark Singerman

LEVERAGING EMERGING TECHNOLOGIES Remaining on the cutting-edge of technology is often crucial to any organization’s success.

At NRPR, it’s of paramount importance to sustain a tech-driven strategic approach in order to best serve clients and effectively collaborate as a team. The agency has invested considerable time, effort and resources into the right tools that allow the team to track and analyze industry data and results garnered for clients. Through software solutions like Onclusive, Cision, Meltwaters and others, the team measures client and competitor coverage to develop media relationships, build trust and deliver winning results.

When the world was combatting the drastic repercussions of the global pandemic, NRPR stood firm and confronted every challenge that came along the way. With its offices spread out across Los Angeles, San Francisco, Las Vegas and New York, centralized communication via email, phone, Google Drive, Slack (etc) 13

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SPARKING A POSITIVE IMPACT Nicole believes in the practice of helping others and supporting the successful journeys of those around you.

She believes that encouraging and collaborating with one another builds an emotional connection and motivates us all to reach better results. In 2017, she launched NRPR Group’s Corporate Social Responsibility (CSR) Program, “Make It Happen.” The inception of the program included a small speaking tour across various counties. She visited Los Angeles and San Francisco Bay Area schools to talk with students about their future endeavors and coach them on how to overcome life’s inevitable ups and downs along the way. The flourishing success of this program contributed to the inauguration of another social concept and nonprofit organization, the Young Dreamers Foundation. It was established with the aspiration to nurture the young minds of children/teens and to be the guiding light that can empower them to conquer life’s milestones and continue growing. Beyond her work with the foundation, Nicole also extends a helping hand to PR professionals by providing them access to expert insights and perspectives from key media personnel through her PRfect Pitch podcast.

WINNING, WINNING, WINNING As discussed, NRPR Group has established a notable name for itself in the industry and continues to expand its portfolio of client services: • Most recently, in 2021, the team launched NRPR Business Productions (Biz Pro™). Biz Pro assists start-up ventures in crossing the initial stages of incorporating, preparing to launch, registering the business, setting up bank accounts, designing the website and other vital activities. This helps new businesses survive the primary hindrances and obstacles of business formation.

•

In 2020, the launch of NRPR Productions turned out to be a wellspring of possibilities for the company, effectively enabling it to specialize in the creation of corporate videos, branded content, commercials and YouTube series for clients. Nicole marked an otherwise challenging year with another magnificent moment: the publishing of her first book, Beverly Hills Boss.

There were also many esteemed honors presented to the founder and agency:

STYLING YOUR SPACE A pleasant, orderly and amicable work environment is imperative for every organization to maintain. Happy and healthy employees bring forth better outcomes. At NRPR, the corporate culture focuses on nourishing the team – collectively and as individuals – by establishing a collaborative, warm and welcoming atmosphere. Each employee is treated with the utmost respect. The firm is deeply rooted in innovation, inclusivity and cooperation.

Nicole has led by setting an awe-inspiring example for her team, emphasizing her core values of strong work ethic, mutual respect and individual self-worth. She says, “Leaders need to motivate their workers and clients to achieve goals — and must do so with praise, rather than fear.” She also acknowledges the meticulous work of all employees to demonstrate her appreciation and respect for each of them, which ultimately escalates morale. Hard work is encouraged and underscored by the lived belief that nothing comes easy in life. Likewise, obstacles and challenges are not only a part of life — they form the very fabric that makes us who we are.

•

Team NRPR was awarded a Silver “Video of the Year” award for its “Practical Guide to Publicity” video series, hosted by Nicole and featured on YouTube.

The 11-part series, created to teach CEOs and CMOs the true benefits of strategic PR, won a Gold Hermes Creative Award

•

Nicole has also been commended with a Silver Stevie Award for “Communications, Investor Relations or PR Executive of the Year” (2020)

•

She was honored with the prestigious PR Daily’s “PR Professional of the Year” Award (2019) award.

… And considerably too many more to mention.

ADVANCING THROUGH THE PANDEMIC Since it was first founded, NRPR Group has experienced tremendous growth and evolution, including historic expansion in 2020. When the world was withstanding the fallouts caused by the COVID-19 pandemic, NRPR was able to continue to thrive. It signed on new team members, won new clients and expanded the horizon of the company’s service portfolio.

That said, Nicole also understands the subconscious message that one’s space and style can convey, and she knows the impact each can have on how a person (or a business) is perceived. Accordingly, when she enters a conference room wearing a fitted black dress and a pair of high heels, her powerful presence is felt and her confidence is evident. Style and appearance play a role in professional spheres, especially for the PR and marketing industry, where reputation is of utmost importance. Since one’s style reflects the strength of his/her skills and capabilities, Nicole inspires her teammates to follow suit and always show up to work “client-and-camera-ready” – whether that’s in the office, at an event or on a video call.

Nicole looks ahead to serving the hardest-hit industries (such as hospitality, travel, entertainment and retail) that lost ground/footing during the pandemic. When these unprecedented times edge into our “new normal,” all of these sectors will require a credible agency to elevate their PR and marketing efforts. NRPR will continue to serve the companies that are seeking a viable PR team with rich expertise.

A MESSAGE FOR READERS

“Be yourself. Take an inventory of your strengths and weaknesses, your passions, and your goals. Once you have this information, create a plan for success, including the names of people who will support you in the journey. When you reach your goal, start dreaming again so you can accomplish your next biggest goal,” concludes founder and CEO of NRPR Group, Nicole Rodrigues.

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Success Story of

SUCCESS STORY

Falguni Nayar

The Founder & CEO of Nykaa

Women are giving a surprise to those societies who used to think that women can do only housing.

Women are moving ahead along with balancing between house and office works. In the Entrepreneurial world, they have proved by running a big organization.

Today I have brought an Indian woman entrepreneur story who is the founder of Nykaa.

The company sells beauty related products online. I hope you are going to learn from her successful journey.

INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-2 | ISSUE 6 | MAY 2021

6

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Falguni Nayar

Success Story of THE FOUNDER & CEO OF NYKAA Introduction

Falguni Nayar is the Founder and CEO of the Nykaa E-commerce business. The company is located in Mumbai which sells multi-brand Beauty and wellness products online. As per Forbes, Today the Nykaa has more than 46 stores across the country. In April 2015, Falguni started a physical beauty product store at the T3 terminal (Indira Gandhi International Airport). According to Nykaa.com, the company has stored more than 1500 Genuine brand and provide free shipping. Falguni claimed that Nykaa has faster emerged as India’s biggest omnichannel beauty destination with more than millions of satisfied customers across the county.

Her education and personal life

According to Star unfolded.com, she was born in Mumbai Maharashtra and did schooling from The New Era School. After schooling, she graduated in commerce stream and got a master’s degree from IIM Ahmedabad.

In May 1987, she got married to Sanjay Nayar. She has a son and a daughter their names are Anchit Nayar and Adwaita Nayar. She came back from a business background because her father owned a bearing company.

Earlier life and history of Nykaa

After completing an MBA, she started working as an investment banker at Kotak Mahindra Capital Co. Falguni have worked at Kotak for 18 years. Nearly completing a couple of decades helping businessmen, she decided to start a business. Nayar says, “I wanted to experience the journey of creating something from scratch.” So, she reigned the job in 2012, in the same year, Nayar lunched beauty retailer E-commerce business with 2 million dollars. Today the company is growing so faster, as per the information of Forbes, Nykaa has over 45 million visitors on the webpage and app a month.

At the end of March 2019, the company had almost double sales that mean, it estimated 180 dollars. The founder of the company Falguni Nayar has expended the business and raised 51 million dollars in funding.

April 2019, Nykaa received investment 14.4 dollars from TPG Growth for an undisclosed stake, this deal increased the Nykaa value that has 724 million dollars. Falguni and her family handle over 50% share of this company. her husband Sanjay Nayar is the CEO of KKR and country head in India, he has invested in Nykaa in his personal capacity.

Awards and events

In 2017, Business Today titled Nykaa’s founder and CEO Falguni Nayar that she is one of the most influenced women.

In at same year, she received the “Woman Ahead” award

by Economic Times.

Since 2014, Femina has been a partner with Nykaa.

Femina has presented beauty Awards for beauty products, the voting has been counted from Nykaa customers and Fermina’s readers.

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SARITA SARVRIA

MANAGING DIRECTOR

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THE 10 MOST STYLISH

SARITA SARVRIA

An Epitome of Discerning Pilotage This exclusive story is yet another add on to our special edition featuring some outstandingly ‘stylish’ women entrepreneurs.

Here, the spotlight is on Sarita Sarvria, who has been sailing her entrepreneurial venture- Express Housekeeper, in the business world with her impeccable strategies and astute stewardship.

Today, as a leading service provider in Facility Management space, Express Housekeeper Pvt. Ltd.(EHK) has become a reliable name for housekeeping and allied services at PAN India level. Owing to its enriched experience of over two decades in the service industry, it has become a preferred choice of partner for its commercial as well as corporate clients. The ISO certified(9001:2015,14001:2015, 45001:2018) company specializes in enabling a hygienic and eco-friendly environment to meet the expectations of the clients from diverse domains such as hospitality, pharma, real estate, etc.

‘WHERE SKY IS THE ONLY LIMIT’

Acknowledging this idea, she plunged in by researching and attaining the immense knowledge of the business dynamics. Eventually, she laid the foundation of her very first brainchild by pioneering the concept of housekeeping services in India.

Hailing from a humble service class family, Sarita Sarvria always possessed a heightened spirit of being an independent woman who can challenge the norms set by the patriarchal society. Starting a business from scratch was not a piece of cake for her and that too, without any relevant business background. But the unwavering support from her beloved parents and their instilled values in her, paved her path for the entrepreneurial success.

Undeniably, calling off from a well-established job to shift into a labour-oriented and male-dominated space was not a cakewalk. A young woman, chasing her passion with just 25000 INR in hand, the road was definitely not easy. But her sheer dedication and determination to prove her prowess to the world made her a successful women entrepreneur who has become a role model to many others today.

Since from childhood, Sarita was an avid dreamer with some exemplary leadership qualities. After attaining her Bachelors, she joined Housekeeping Department at Taj Hotel in New Delhi. She was the pioneer who shattered the stereotypes to have started her career in the hotel industry, even in the era of 80’s. Though she encountered resistance here and there due to societal impediments, but her indomitable spirits chiselled the way to a roaring success in the end.

“

STANDING OUT OF THE CROWD

Team EHK always strives to offer the best value additive propositions to its adored clientele. Their foremost motive has always been to ensure a win-win situation for the clients at any cost. No matter what, the team is always willing to go extra miles to help its clientele in obtaining an enhanced experience. So many times, the company has offered assistance to the clients in the services that were out of their scope. To them, being relevant and reliable for the clients is the foremost priority that has been the secret behind the upsurge in client retention. Even amidst the prevailing chaos of the global pandemic, they lodged their staff members in terms of meeting the client’s needs in best possible way which was not their area to indulge in, but their move was applauded across the domain. High-quality standards, cost-effectiveness, optimisation, appropriate machinery and more to mention, have been their key tools to facilitate the business growth of their valued clients. Be it harnessing the power of R&D in favour of the developing a new product line or adapting the market trends with strategic approach, team EHK leaves no stone unturned to stay ahead of the curve.

Sarita has always been a person who likes to travel a less travelled road. She attained an extensive experience in Indian Hotel line and later exposed herself to the high standards of housekeeping while working with the industry experts. She further adds,

“Part of my training program allowed me to visit several properties of Taj Group to get enlightened with better ways of working in the housekeeping department.

The light bulb moment for me was when my training excursion trip to London made me realized the untapped potential of HK agencies in Indian markets. It instantly hit me to start something ‘similar yet unique’ in the Indian subcontinent too.”

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IN SYNERGY WITH TECHNOLOGY

being managers and leaders. They can multitask effortlessly and many studies also claim that females have higher EQ score– a prominent factor for success. Beyond a doubt, the active engagement of women populace in the business world has led to a shift in demographic characteristics of businesses as well as the economic growth of our country.

Sarita is a firm believer of keeping abreast of the tech trends pertaining to HK machinery, cleaning chemicals, software, etc. They are in constant process of improving the service offerings to keep their respective clients updated and informed of the new developments and trends in the business world. For instance, the COVID-19 crisis, team EHK made itself well-versed of the sanitization SOP for the facilities , allowing their clients to unlock their work premises by syncing with the prescribed protocol by the government.

“Female-owned enterprises are playing a significant role in shaping the society, inspiring the people and generating more employment opportunities for the youths,” quotes Sarita.

UNIQUE INSIGHTS ON WOMEN ENTREPRENEURSHIP

Moreover, she also urges the government to ensure sustainable growth of women entrepreneurs by offering firm policies for the women entrepreneurship ecosystem, so that a balanced growth of the country can be propelled by all.

Being a leader who just allow her team to take free hand decisions for the betterment of the organisation, Sarita has been the guiding light to many as she grooms them to reach the managerial or even higher levels. The phenomenal leader also possesses some exceptional insights on women entrepreneurship. She emphasizes on the fact that women’s active participation in the business space leads a way for value generation. Women possess the natural instincts of

While addressing the aspiring women leaders, Sarita offers some tips as per her personal experience in the respective field,

“Dream big and keep kindling the flames for your passion in your heart. Don’t be afraid of committing any mistakes, for they, are the biggest teacher. Let bygones by bygones! Be the caption of your ship and forge ahead with full confidence. I know the time is hard as the pandemic has hit the nation again but be patient and positive, we will get through this too. Work harder and have faith. Value employment and be wise with dealing with money. Develop clarity and shatter the mirrors of negativity. Spread love and leave your sparkle wherever you go.”

ABOUT THE DYNAMIC LEADER’S STYLE STATEMENT

circumstance, be it personal or professional. From medical facilities to interest free housing loan, the company has ensured multiple perks to its valued employees. Even in past, during the critical medical emergencies, EHK stepped forward to bore every expense of the affected individual.

Apart from all this, Sarita’s thoughtful leadership has been empowering her workforce and been appreciative when outperformed.

When it comes to style, Sarita gives credence to the fact– style is the reflection of your persona. Her iconic style statement compliments her leadership style , leaving an ever lasting impression of her personality.

“It is true that style is the way to speak who you are without actually speaking. One can buy clothes, but style can only be possessed. I like to dress as per the occasion or event and take meticulous care of my grooming schedules and also inspires her teams to do the same. There is no road map to how be ‘stylish’, it’s the way you carry yourself. To me its about self-expression and, above all, attitude!,” cites the iconic leader.

From grooming sessions to skill development programs, EHK nurtures the growth at every level.

“Those who are managers today, were supervisors when joined the company. But their ceaseless hard work and sheer dedication paved their paths to the professional growth. I believe in uplifting the worthy person and never hesitate to promote the hard working individual,” asserts the Founder.

AN EXUBERANT CULTURE THRIVING UNDER HER LEADERSHIP

As a thought leader, Sarita also believes that employees are the imperative asset of any company and need to be provided with an amiable work environment. She has always been a helping hand to her work force in every

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The open door policy at the company encourages the employee communication and engagement at every level.

The management conducts regular partially or fully

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sponsored trips and tours to the hill stations like Shimla, Mussoorie, etc, to elevate the spirits of the employees from time to time. The congenial atmosphere at the company encourages and supports every person to carve the way to a roaring success.

Unveiling the future outlooks, Sarita says that they are in incessant process of penetrating the unchartered territories to justify their PAN Indian presence. In this direction, the company has already taken major steps by setting up work stations at metro cities of India. Moreover, they are also aspiring to propel their services across the globe in the upcoming years. As the company is in the nascent stage, Sarita has been grooming the gen-Z to carry forward her outstanding legacy to the next level.

Apart from this, she has envisioned to majorly contribute in the ‘girl child education’ by establishing a ‘NonProfitable Foundation’. This initiative will take absolute care of the educational costs of the little girls who are unable to pursue higher education due to financial crisis.

The insightful leader accentuates that she desires to giving back to the society by ensuring brighter future prospects to girls, as it is said if a woman is educated, her entire clan is educated. Being an entrepreneur from passion and altruist at heart, Sarita has sponsored the education expenses of over 75 girls who are the children of her supervisory and lower rank staff members. Her exemplary step is aligned with reforming the society and empowering the upcoming women generation to make a social impact.

CROSSING MILESTONES, SCALING THE LADDER OF SUCCESS

Sarita Sarvria- Managing Director

So far, the company has been able to hit the crescendo of success by crossing the aspired milestones of 300 Cr turnover. And extending its dynamic presence across eastern, western and southern region was yet another achievement to them. The Founder says that ensuring employment to over 18000 manpower across the nation like India, where unemployment is at its peak, bestows them with a sense of contentment and it is an exemplary attainment on its own.

Moreover, one of its worth a glance recognitions is that EHK’s extraordinary business model(since 2019) has been taught under Business Studies in the Government schools of New Delhi, for higher secondary classes. Referring to this, Sarita states that she is humbled to be a epitome of success to the upcoming generations who dare to dream big and work hard to manifest it in their lives.

“Our business operations are allowing over 1 lac people to attain bread and butter on a daily basis, which gives us a sense of immense delight,” affirms Sarita.

“ Keep your passion alive, dream big and never lose sight of your objectives. Every challenge toughens you and prepares you to run the show successfully. So have patience to chase your goals with ceaseless zeal.”

As the parting note, the Founder addressed every woman entrepreneur by saying,

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THE 10 MOST STYLISH

COMPANY

KEY PERSON

DSIGNATION

EMIAC Technologies Pvt. Ltd.

Divya Gandotra

Founder

Express Housekeeper Pvt. Ltd.

Sarita Sarvria

Managing Director

Future Fit LLP

Vitika Sharma Banerjee

Co-Founder & Director

Institute of Learnng and Development

Dr Rita Vyas Nagarkar

Founder and Director

Lexstart

Anisha Patnaik

Co-Founder

NRPR Group

Nicole Rodrigues

Founder & CEO

NutnBolt Business Solutions

Arpita Aditi

Founder & CEO

PurpleGlossy Pvt. Ltd.

Padmini Bollineni

Founder

The Construction Coach

Elinor Moshe

Founder

vCommission Media Pvt. Ltd.

Parul Tarang Bhargava

Co-Founder & CEO

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THE 10 MOST STYLISH

EMIAC TECHNOLOGIES PVT. LTD. A Prodigious Entrepreneur AN OVERVIEW EMIAC Technologies is a one-stop-solution for all your digital marketing needs. With a host of services that include Content Development, Blog Outreach, Performance Marketing, and Business Automation services, EMIAC has made a reputation for itself as an agency that helps its clients stand out in the digital world. Presently, EMIAC is working for a number of renowned brands like Myntra, ICICI Bank, Zivame, Yes Bank, UpGrad, Dream11, Lottoland, Skybags, Bajaj Finance, Crocs and many more.

DIVYA SAYS THAT:

having satisfied clients isn’t good “ Just enough anymore. If you really want a booming business, you have to create raving fans. And I think I have been quite successful doing that.

”

Founded on 20th January 2017, EMIAC stands for blending innovation with technology. The company provides comprehensive, customized, and competitive web solutions that cover all the essentials of content services, blog outreach, performance marketing, and Business Automation. It has established a presence in India, UK, and the US, offering top-notch web solutions to clients all across the globe. EMIAC has grown into a team of more than thirty members in its Jaipur head office in a short span of three years.

DIVYA GANDOTRA

O

Founder

ur minds are flush with millions of ideas every day, but only few among us can shape them into a working prototype and create something fruitful out of it. Divya Gandotra is a visionary, and an enthusiastic and highly confident entrepreneur who founded a digital marketing company three years ago, EMIAC Technologies Pvt. Ltd. With its zeal for perfection and its compassion for its client base, the company is constantly climbing the ladder of success.

Catering to the diverse requirements of clients and allowing them to leverage digital potential, EMIAC Technologies Pvt. Ltd., under the guidance of an empowered woman entrepreneur, is striding towards greater success. She has nurtured the company with her dedication, hard work and undying love for work.

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The credit to EMIAC Technologies’ position in the global marketplace and as an award-winning digital agency on a global scale goes to the Founder herself, Divya Gandotra. Under Divya’s leadership, EMIAC has achieved a reputation as a top-rated content development agency on the globally reckoned freelancing platform, Upwork.

The company was also recognised among the Top 10 Most Promising Ad-Tech Start-Ups in India in the 2019 list of Silicon India Magazine.

AN OUTSTANDING LEADERSHIP As the head of a successful content development and performance marketing agency, Divya conquered numerous challenges in leading the company to where it is today. In a short time since its inception, not only has her company received awards and acclamations, it has created a global strong hold in the digital industry.

“Coming together is a BEGINNING,

A Computer Science graduate, Divya always refrained from sticking to a nine-to-five job, and instead focused on expanding her horizons. She decided to take a different route to success, and built up a strong client base through freelance work in her college days. After teaching English and Communication Skills at Eminence Academy, owing to her love for languages, Divya went on to venture into the world of entrepreneurship.

“

Staying together is PROGRESS, And working together is SUCCESS!!

That’s what the Founder believes in!

”

EMIAC’s approach is the major factor that distinguishes it from its competitors. Even though there exist a number of organizations that provide similar services, EMIAC stands out due to its innovative approach. The team always strived to bring innovation to the table, and for each of its clients created a solution that was crafted specifically to suit their needs. It has embraced innovation to help its clients create a niche for themselves in the digital market.

The entire entrepreneurial journey was never a walk in the park for DivyaGandotra. She had her fair share of struggles, but came on top of them through her fierce determination, patience and perseverance. An inspiring and influential entrepreneur today, what fueled Divya’s journey was her belief that things happen for a reason.

“As a full-service digital agency with exclusive capabilities across content development, blog outreach, and online branding & promotion, EMIAC works with clients to unlock value through technology, creativity, and business-minded thinking.”

Everything happens for a reason. Don’t worry if something didn’t happen the way you wanted, after a while you will realize how everything falls into place like a wellcrafted puzzle.

– Divya Gandotra

”

Divya has worked wonders in her years as an entrepreneur and led EMIAC on its path to success. Under Divya Gandotra, EMIAC Technologies is set to spread its wings further in the future.

Divya managed to find silver linings even amidst the darkest phases of her company’s journey, and never gave up on anything. She believed in making things happen rather than leaving them in-between. Even when things were not in favour, she had faith in her ideas and knew how to work things out.

Divya credits her success to God, to her family, and to her business partner, who stood by her side through it all.

Encouraging her on her path were people who constantly supported her and never tried to clip her wings because she was a girl. Indeed, we still have some way to go before gender equality becomes a reality, but Divya equipped herself academically and professionally and achieved her dream of establishing an innovative tech startup.

Hard core Lord Krishna believer, Divya believes she owes her success to her family as they were her strongest pillars, and the deep roots they gave her strengthened her. Her business partner, Mr. Shivam Bhateja, always ensured that Divya received the right guidance and advice to reach the pinnacle of success. He was her support system throughout the ups and downs of her journey.

SETTING ITSELF APART Owing to its team of skilled experts, EMIAC has become an outcome-oriented premium digital marketing agency. Divya maintains that a company doesn’t grow out of employees working a daily job, it grows out of a dedicated team working together to achieve the same goal. Instead of hiring employees, she focused on nurturing a team of talented professionals. She believed that neither the revenue nor the founders, but a strong and selfless team is the key asset of a company that steers it towards the journey of success. Divya always keeps her team members close to her heart for they have constantly supported and inspired her in many ways.

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BUILDING AN ADAPTABLE COMPANY CULTURE

A company is incredible when it is made up of an amazing team – a team that is dedicated to execution and excellence and is never afraid of trying new things, never have cold feet towards failure, who keeps on trying hard to achieve everything they wish for, and keeps on learning.

A company needs to have people who value their culture as the strategy to a successful organization should have a culture that is built on a strongly held and widely shared set of belief. A firm that follows a strong culture has employees who are aware of being rewarded for demonstrating the values of the company.

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A significant role is being played by the HR of the company in perpetuating a strong culture by starting with the initial stage of recruiting and selection of applicants who will be sharing the beliefs of the company and will be seen thriving in that culture. Orientations are also being developed by the HR, where programs such as training & performance management are done that will outline and help in reinforcing the core value of the company along with that it will be ensuring the rewards and recognitions to the worth employees.

SIGNIFICANCE OF COMPANY CULTURE

Company culture defines the proper way to behave within the company. It comes up with shared beliefs and values that are established by leaders and later it is communicated as well as reinforced through different approaches. The culture of a company is known as a common denominator among the most successful organizations. In successful organizations, leaders are seen living their culture every day and go out of the way to communicate their cultural identities to employees and prospective new hires. There is always a clear vision about values and how will those values be defining their companies and determination on how the companies run.

FACTORS SHAPING COMPANY’S CULTURE

Every company has their own different cultures that are followed, where some are well-known for their unique and rare one. Most of the people in a company strive to be team-oriented and to demonstrate concern for one another. People are more focused on being driven rather than relaxed because there is a lot of competition for market share. A company’s culture is characterized by its values, task orientation, organizational subcultures etc.

HOW TO CREATE AND MANAGE COMPANY CULTURE

The culture at a company keeps on emerging over time with being shaped by the company’s leadership and by actions and values that should be perceived to have contributed in an early stage of success. The culture followed in an organization can be managed through the awareness regarding culture and organizational leaders. In order to manage a culture, it takes a lot of efforts to sustain cultural elements that helps in supporting the effectiveness of an organization.

CULTURAL DEVELOPMENTS

Traditions, rituals, behavioural norms, symbols, and a few general ways of doing things are the customs of an organization, which one watches out while walking into the company. Culture is something that emerges naturally in an organization, it is really very important to keep up the desired culture alive in the company.

BOTTOM-LINE

In order to keep up a healthy culture at your organization, one needs to make good stories to keep up the soul of the company alive. There are stories of your company that circulates between your new employees as well as clients, all that is to be done is to maintain and live by your values each day. An organization must maintain consistency in its cultural message that will influence the team around you in a positive manner.

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THE 10 MOST STYLISH

LEXSTART CONSULTANCY PVT. LTD. MAKING STARTUPS “INVESTMENT READY” “Our idea is to be a

one-stop-shop for the early-stage startup ecosystem.

At LexStart, we focus on satisfying any-and-all needs of the stakeholders in the early-stage startup ecosystem – entrepreneurs, investors, incubators.

“

ANISHA PATNAIK Co-Founder

~She says

“Be sure you can fight it out

for at least 5 years.

You need to forget everything and focus on your startup for 5 years; if you are ready to do that, then definitely go for it!

“

Women Entrepreneurship is one of the prized developments that has come under the spotlight during the last two decades. Today, the world is looking up to many female leaders, who have broken all the cliches and proved themselves competitive in society. In India too, the age of globalization has enabled women to come up with their vivid ideas and play an important part in elevating the country’s economy.

One such trailblazing leader is Anisha Patnaik, Co-founder of LexStart Consultancy Pvt. Ltd. Anisha has secured a noteworthy experience in Legal and compliance matters and is a specialist in startup laws and venture funding transactions. She has worked for over a decade with various legal firms towards supporting and establishing startups in India.

COMPANY AT A GLANCE LexStart Consultancy is one of the specialists, which emphasizes on managing all legal and compliance services and products of a startup from its very early stage. These include taking care of their trademarks, due diligence, commercial contracts, fundraising documentation, etc.

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Along with this, the company also serves its clients with a digital platform, where a startup can have access to all kinds of online services namely: • Online Compliance Management • ESOP Management – Incorporate and manage ESOPs. Give access to the visibility of employees’ ESOPs and the value of shares through separate employee dashboards.

• Template Corner – Create, Manage and Execute templates online!

• Cap Table Calculator – Understand the effect of premoney, ESOPs, etc. on your cap table; create, tinker and manage cap tables.

• LexScore – Online due diligence and investment readiness score!

• Record Management – A virtual storage space for all kinds of data and information. Clients can sort, tag and update their data for due diligence by investors, shareholders or creditors at any time. The stored data can further be shared and downloaded as per requirements.

• Trademark Management- Track and protect your trademarks (expiry dates and anonymous breaches).

EMPLOYEES AS AN ASSET Besides technology, another factor that makes them a robust firm is their enthusiastic team with competent skills and experience in the field. Technology helps in the functioning of a company to its optimal levels; however, proper manpower is the asset that ensures every operation is performed seamlessly. The dynamic team of LexStart understands legal and compliance from both perspectives and helps their clients in staying “investment ready”.

Further, to ensure optimal performance, LexStart trains its employees in the most enjoyable way. Further, to maintain their enthusiasm they organize games at the organizational level.

EQUIVALENCE BETWEEN WORK AND PRIVACY I am a huge propagandist of “me time”. Every entrepreneur needs to have some time to themselves other than personal time. It’s been a challenge, but I ensure that I have some “me time”. – says Anisha Based on her professional and entrepreneurial journey, Anisha highly propagates the balance between work life and personal life. She enjoys her personal life by working out, learning to play the piano and reading books.

LAYING DOWN THE CORNERSTONE The foundation of LexStart was laid down by two notable specialists, Anisha Patnaik and Karthik Chandrasekar (Co-founder). During her professional voyage, Anisha was associated with many notable organizations such as Thakker & Thakker, Acumen Fund, K Law. There she worked with many startups helping them in establishing themselves in India. After acclaiming a humongous experience, in areas of legal and compliance management, Anisha concluded that law firms were generally focused on aiding start-ups with their fundraising transactions.

She believed that startups needed more support with day-to-day compliances and agreements at cost-effective rates. This was the concept behind bringing LexStart to the spotlight. After setting the stage for her brainchild in 2015, LexStart has been working on supporting the early-stage startup ecosystem with all kinds of legal and compliance supports.

EMPOWERING WOMEN ENTREPRENEURSHIP Through her entrepreneurial journey, Anisha has learned that the roadmap of entrepreneurship is a challenging one. Finding the right people for the job and staying focused on your aim is easier said than done.

However, she believes the key to success is staying diligent on the path. Through her journey, she intends to motivate women to go beyond societal stereotypes, and stay focused on what they wish to achieve.

In addition to this, she urges every aspiring woman to procure their “me time”, as she believes self-elevation is equivalently important as personal time.

ACCOLADES AND THE FUTURE ROADMAP For its impeccable services, the company is considered as one of the foremost startup specialists. LexStart also helps government organizations. LexStart was the Exclusive Legal Partner to Maharashtra Startup Week.

LexStart also won Startup India’s Ease of Doing Business Challenge!

NOTABLE FACTORS During her professional timeline, Anisha found that a higher proportion of law firms only involved themselves with the fundraising part and widely neglected the other areas of importance. Filling this loophole is the main focus of LexStart. At a cost-effective price, LexStart focuses its concern on three verticals- Legal, Compliance and Products without compromising on quality.

Ahead on the road, LexStart is looking forward to becoming the global connoisseur of supporting startups with legal services and is already providing its services offshore.

Entrepreneurs intend to be less concerned with paperwork and filing documents. For this, LexStart steps in and asks its clients to leave all the legal worries and compliance concerns on their shoulders while they go on elevating their business. By calling themselves “in house counsel and compliance manager”, LexStart aims at handholding through their client’s concerns while using technology to increase efficiency and transparency.

A NOTE FOR READERS “If you are thinking of starting-up, do something you are passionate about because entrepreneurship is tough and the only thing that keeps one going is the passion and love for what they are doing”. – Anisha Patnaik

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CUISINE

The food business is one of the enterprises upset by Digital Marketing. It has gotten extremely simple for food darlings to get to the audits of any eatery and eating joints with access to the web on their cell phones. With the presentation of new computerized promoting channels, it has gotten simple for eatery proprietors to scan for their potential clients close by. Your marketed food marketing methodology should concentrate on components, for example, taste, wellbeing, and moderateness.

SO HERE SOME OF THE BEST DIGITAL MARKETING STRATEGIES FOR FOOD INDUSTRY: Make Interesting Food Blogs:

Composing websites is perhaps the most ideal approach to guarantee that your business improves online loyalty.

Adding a blog page to your site guarantees that your site gets a decent positioning in SERP. You can compose a decent blog about delectable food, medical advantages, and supplements. Through this, you are marketing your food as well as you are making a profound enthusiasm for the crowd.

Post Blogs on your Facebook Page and Drive Paid Traffic:

Post your blog on every single social media platform and use Facebook paid adverts to reach to your likely crowds. By utilizing Facebook paid advertisements you can make energy about your new food things for your objective clients. Remember an appropriate call to activities for your promotions to urge individuals to peruse your online journals.

Host an occasion via web-based networking media:

It’s probably the most ideal approaches to help traffic for web-based social networking and produce veritable leads for your business. On the off chance that you are marketing your food or formula on an occasion welcome individuals for your occasion on Facebook. You can likewise market your occasion by utilizing paid promotions with a pertinent source of inspiration to carry individuals to your occasion.

Use PPC Google Ads Search and Display Campaigns:

Influence the intensity of Google promotions crusades to show the proposals of your advertisement duplicates for your café use area

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augmentations in your battles to pull in individuals towards your cafés. You can likewise utilize show crusades to target individuals inspired by specific food through standard advertisements. We furnish PPC administration to our clients with the top tier quality.

Instagram Influencer Marketing:

Influencer marketing is probably the best methodology for food and café organizations. By and large, individuals love to transfer photographs at acclaimed eateries and eating at food joints by utilizing hashtags and referencing your cafés. Different ways where you can do the influencer promoting is by requesting that the influencers compose an audit about the cafés, ask the influencer to label your eatery, have the occasion with the influencer, have the influencer food plans with the individual make a video, and transfer it on Instagram.

Market Your Reviews Through Facebook and Google Ads:

You can utilize Facebook and Google promotions to share your client audits to draw in more expected clients. You can even market your video promotions on Google by utilizing video advertisements. You can even use video advertisement marketing through Facebook clarifying the advantages of eating well food or the other way around to pull in significant offers on Facebook. You can likewise include a video on the presentation page to help additional transformations.

Make Infographics for Your Food Items:

Infographics leave an enduring effect on existing clients as it has the intensity of changing over a valuable snippet of data into an appealing visual. It makes the data clearer and more compact. View the video administrations gave by us

Guarantee A Press Release of The New Product Launch:

The official statement is probably the most ideal approaches to present your new dispatch in the market. This is the most basic and economical method of marketing items. The public statement assumes a key job in giving a positive effect on your intended interest group. Public statements are the most ideal methods of creating backlinks for your site as the sites that do official statements are positioned as high power sites. You can likewise help a ton of referral traffic from public statements.

Successful utilization of Google Maps:

by posting your organizations on Google maps, makes it simple for likely clients to discover your cafés in the event that they remain in a close-by area. Which makes it simple to get the food on the off chance that you remain close by? Individuals can likewise discover your cafés in GPS route frameworks.

Conclusion:

With the presentation of new computerized promoting channels, the food and café industry has likewise got upset. With such a large number of searches on cell phones and cell phones, it has gotten simple for a client to discover cafés and food joints close by. With the presentation of new applications, for example, swiggy and zomato it has gotten exceptionally simple for individuals to arrange food on the web 33

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SciVocTM Healthcare Consulting Partnering with knowledge, integrity and commitment

We create and provide value for customers’ scientific or medical communication requirements, through agile and high quality innovative solutions.

Brief snapshot of services offered

SciVocTM Offerss over 40 years of combined experience and expertise in medical communicartions that can be leveraged based on your specific needs.

Contact us at info.services@scivochealthcare.com to know more about our costomised “end-to-end” solutions.

Learn more about us at https://www.scivochealthcare.com/

THE 10 MOST STYLISH

Elinor Moshe

Phenomenally Fantastic Trendsetter

I

n its brand-new edition that promotes some exemplary businesswomen who have become a role-model for many, owing to their inspiring journey as a phenomenal leaders, Innovative Zone Magazine presents the triumph tale of Elinor Moshe— Thought Leader and Founder of The Construction Coach. In our effort to honour the determined attempts of these entrepreneurs to make a difference to the world, our magazine acknowledges their committed performances impartially.

ELINOR MOSHE Founder

“The essence of entrepreneurship is all about the adding value to others. If you are committed to serving your niche while identifying the problem in the market and eventually offer an apposite solution then you truly are an entrepreneur,” says Elinor. Establishing her brainchild as Australia’s first construction coach, The Construction Coach, Elinor Moshe guides, inspires and directs ambitious future leaders and industry professionals to attain higher remuneration, more recognition and progression at an exponential speed. Her matchless business acuity has been ensuring several enterprises with worldwide recognition that has escalated their reputation in the relevant space.

Private and group mentoring opportunities alongside workshops and regular events allow her to make an exclusionary mark with her offered services. Moreover, Elinor is the author of her unique, best-selling book— Constructing Your Career, that showcases practical action and inspiration in a holistic approach to construct one’s career in the construction industry.

The exceptional entrepreneur also hosts the industryleading podcast, Constructing You. Here, she enlightens people with some inspiring and successful business excursions of some extraordinary leaders to inspire and motivate her audience. Additionally, she is adept in interviewing exemplary business tycoons and industry titans to get acknowledged with their outstanding perceptions and their unique approach towards their goals and motives and offers these perspectives to show her audience what is possible in their industry career.

INSPIRATION BEHIND INCEPTION Elinor Moshe though arrived at a point in her career where she felt extremely unfulfilled, which served as the catalyst to found her mentoring business, focusing on the people behind the projects. “There is so much technical INDIA | WWW.INNOVATIVEZONEINDIA.COM | VOL.-2 | ISSUE 6 | MAY 2021

development and also generic coaching available, but few to none have the industry specific lens required to really understand what it’s like working in the construction industry,” elucidates the dynamic leader.

She adds that possessing a deep sense of appreciation towards success in the industry as well as the acknowledgement of the complexities is crucial to serve the client’s effectively. When she was pondering over her vision of her true desire and expectation from the life, Elinor witnessed immense personal growth and friction too. Obviously, it was not a cakewalk!

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Entrepreneur’ for her matchless mentoring business. And to her amazement, the award was granted to her on the same day of her book launch event!

For the upcoming years, she has envisioned to make —The Construction Coach — a business with world-class, transformative mentoring and coaching services in the construction industry by rendering unrivalled client experiences at global level.

Thereby, after intense contemplation, she was struck by the idea of inaugurating an enterprise that can help her pursue her passion. Eventually, it led to the inception of her brainchild in April 2019 and rest is all history now…

Undeniably, getting ahead on the road of entrepreneurship comes with a fair share of ups and downs. “Involved in business, we get to learn and grow every single day.

From getting my message heard to building my authority as a Thought Leader, to continuously improving the client experience, to launching new brand assets and ideas, there is always something new to learn,” asserts Elinor. In the direction to face the challenges with heightened spirits, she states that Ron Malhotra (her mentor), has been a guiding light to her. As per his philosophy, she became enlightened with — either spend triple the time and resources to figure it out or learn from those who already tasted the results, she aspires for. Such thoughtful insights have helped her reach a point where she can inspire and transform lives affirmatively.

Being an entrepreneur is not about roses and rainbows at all. It takes restless days and sleepless nights, to first establish a business venture and then take it to greater heights later. But, while doing so, one must ignore the notion of ensuring a perfect work- life balance.

Elinor has a distinct perception towards this notion. She never aims to have a 5050 split between work and life. Rather she aspires to build a life and lifestyle that ensure effortless and exuberant engagement with her work in a purposeful as well as meaningful manner.

She firmly believes in ensuring a freedom of choice to invest her precious time to live in alignment with her purpose, passion and potential. Elinor states, “There isn’t a split either between my entrepreneurial life and my personal life, because who I am in one arena is who I am in the other.”

HANDY TIPS FOR ASPIRING ENTREPRENEURS Elinor calls for following one’s heart than listening to other people. She encourages entrepreneurs to pursue their ambitions as the world values everything that is unique and compassionate. Moreover, her ideology states not to let anybody hold oneself back, be it your family, or friend or any fool! “Instead of exaggerating your fear and setting your limitations, take a massive steps towards your vision while getting out of your comfort zone and witness a magnificent transformation within you as well as the world around you,” quotes dynamo.

A TOKEN OF ADVICE TO ALL

“Complacency and entitlement will kill one’s dreams and visions faster than anything else. To construct your own exceptional future, it’s your duty to take action on it. But the requisites to action is that it has to be immediate and massive, otherwise you will remain in your comfort zone. Once you do conceive that vision, it’s your duty to do whatever it takes to make it a reality. For if you give up on your vision, you’ve given up on life, and that is no way to have a human experience.”

- The remarkable Founder

A GLANCE OVER THE ACHIEVEMENTS Success can be measured from various parameters. For Elinor, the highest measure of success for her business is the amount of enhanced client experiences and results.

She finds it quite exhilarating that her mentorship has ensured unequalled success to her clients. “Their success is why I do what I do, and seeing them grow and progress fast is one of the greatest achievements.

Ambition and achievement is my first language, but I want to see them win,” conveys the Founder.

Moreover, the exclusive vision of the exceptional leader was recognized by Yahoo! Finance as —’Visionary 37

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The basic concept of corporate and office culture wellness has been around for decades. It is a way for both self-insured and semi-insured companies to help their working staff with early prevention of disease and other health benefits while lowering total overall cost for their health insurance.

The part of most corporate wellness programs is well established and often includes innovations like biometric screenings and annual physical exercises for employee health. However, they are now evolving to include some new methods that will help you to promote activity and prevent future conditions in the office.

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Hereby, there is an increase in the number of organizations that are focusing on wellness programs within the office premises. The positive benefits of these programs are being realized. Corporate Health & Wellness programs are one of the fastest-growing sectors in the corporate world as a business or within the business. Management now can understand that if they put their employee’s health first, productivity will also hike its hights.

• • • • •

Therefore, Health and Wellness can be facilitated by introducing the best gyms, relaxing spas, health screenings time to tome, weight loss programs for the employee, and even lifestyle coaching for mental health. But the basic question everybody asks is “To what extent, these modules of health and wellness proved to be effective in bringing a holistic change in an individual at work?”

•

Weight-loss programs that address physical health like opening gym space at work Meditation programs that sharpen mental focus such as Yoga sessions during work.

Flexible work arrangements so that workers can arrange the work-life balance.

Being more accommodating as to where employees may carry out their work assignments as work from home.

Always focus on the quality of the work environment at the office for health(reducing noise levels, designing and implementing more private areas for rest and nap) The introduction of other amenities such as fitness rooms, daycare centers so employees can be stress-free, etc.

To reduce the level of disengagement among employees The emphasis on corporate wellness is equally important as health and it is important during work. The employee wellbeing needs to move beyond human resources departments and instead become a corporate initiative that is very free to discuss any health or work issue. The corporate world needs to understand how company wellness can positively influence their bottom line of business so that they increased employee engagement and productivity. Ultimately, if you care for employees equally then the work of every sector is increased. For HR managers, this change will require new efforts to balance the demands controlling/cutting costs health care management with ensuring the productivity and well-being of the workers of the company.

A Corporate that is Intelligent with Health programs as a New Age Wellness to offers an ideal solution that is holistic, easy and inexpensive for employees is remarkable.

Nowadays, giving your employees the most efficient, healthy and effective 8-16 minute break for health is regarded as the best way to take care of them. One of the biggest lessons here to be learned in this process is the creation of reports as it is one-time events masquerading as health promotion programs. Those program activities are not integrated into a comprehensive workplace for health promotion strategy. And there are many common ways in which the activities and initiatives of health and wellness at corporate offices tend to pop up in companies.

For all businesses, the successful implementation of health care is also important as the other things matters and it will require behavior modification. Moreover, things like a corporation in all staff also required for both the office workers and facility managers. If an employee is happy in their work the chances of disengagements are also low and it gives an idea to senior executives to think differently about wellness to avoid disputes. What it means to them is, in the end, this process brings forth motivation, engagement, productivity, and well-being.

Office wellness can minimize stress and decrease absenteeism Most of the employees believe that employers must have to take an active part in reducing the amount of stress in their lives with the workloads. Moreover, the workplace is capable of reducing the stress levels employees are facing during working hours. For many working employees wellness initiatives at the office are also of higher value than their wages as this is meant for their take care.

Let’s take an example of Google medical services.

Google inc. offers paramedical services for employees such as massage therapy, to their staff members while they’re working. In Addition, Google also in the business to employs a massage program as just one of 35 massage therapists employed in their United States offices is part of Google itself. The Massage therapists at Google will go through an interview process at the company, where they demonstrate their skills.

It is not only on the employee side of the business that corporate wellness can make a profound impact. A study

by HBR (Harvard University researchers) reviewed that the “36 people were examined in a study of a corporate wellness program and they found that for every dollar spent on health and wellness programs increase the companies productivity and employee accountability.

Office health wellness initiatives need to move beyond HR For employers who are looking to attract and retain top talent for their organization, while at the same time decreasing the level of employee disengagement needs to be tight with health plans as an offering to the employees.

Therefore, there are multiple ways that facilitate the management that provides help to employees in reducing the stress levels and the daily challenges employees are facing.

What makes this wellness program great?

There’s a most specific reason why Google is consistently rated as one of the best places to work for in the world that they are employee-oriented company. They make themself going above and beyond for what team members expect from their employer. However, it is a great way to encourage a reciprocal effort for working forces. A relaxed and finely healthy team member is a joy to have in the workplace, which is likely the main reason behind Google’s paramedical services.

The best possible ways to facilitates health management to affect workers’ with work-life balance include: 39

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THE 10 MOST STYLISH

VCOMMISSION

Premier Digital Solutions That Address Every Modern Marketing Needs

T

he age of entrepreneurship has taken a significant turnaround since the last two decades. There was a time when C-Suites were represented by men only. Not just C-suites, but only a handful of organizations had females as part of the management. But that was a different time; the scenario is quite different today. In the last 10 years, we have seen a substantial proportion of entrepreneurship founded and led by women. Women like Indra Nooyi, Kiran Mazumdar Shaw, Vani Kola have been inspirational figures who changed the market paradigms completely and have instilled confidence in many aspiring women to pursue their vision. Such women are unabashed to break free of the societal orthodox and create a difference in the society. Parul Bhargava, CEO of vCommission shares her foresight,

“

“I believe that with time, the picture will change, and we will be able to see more and more women leaders come forth and lead the industry”.

Parul Tarang Bhargava Co-Founder & CEO

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vCommission is a 100% subsidy of Adways VC, an Internet marketing Company offering game-changing digital solutions. Throughout its stint, vCommission has garnered an enriched experience on the digital front, bringing forth their A-game and be a market leader. Under Parul, the Company not just raised its bar and become an A-List firm, it has also become a one-stop-shop for all modern marketing solutions.

AT A GLANCE

vCommission is a leading affiliate marketing company with one of the largest and dynamic digital presence.

Founded in 2008, it has anchored its growth with spectacular business opportunities and shaped its vision to become one of India’s leading global affiliate networks. The Company has always worked on creating value for its partners. Even as an uprising affiliate brand, vCommission focused on addressing clients’ needs with an optimized approach and focused business acuity. And this turned out to be its cornerstone of success. As of now, vCommission has a robust network of 100 K + affiliates delivering 80M in monthly traffic, 2.5M conversions, and $2B monthly GMV. It is shouldered by a team of 100+ professionals and their collaborative efforts have placed the Company on thriving verticals like E-commerce, Travel, Finance & Insurance, and iGaming.

The team onboard constantly develops prolific solutions that can help partner brands attain new heights. The consistency in client satisfaction has helped vCommision diversify its offerings. Its diverse portfolio includes Affiliate Marketing, Performance Marketing, E-Commerce Marketing, Lead Generation, and App Installation. The Company is equipped with the best in industry propositions for its partners. And in the current industry landscape, vCommission is leading the market ecosystem as one of the front-runners.

THE INNER MOTIVATION

Entrepreneurship is one of the few ways that help someone explore and shape their true potential. And vCommission gave Parul a valuable opportunity to explore an inner journey. Although she has a B.Tech degree attached to her name, she has never been a tech geek. As such, she

took a different path and started off as a content writer. The decision to be a content writer bore rich fruits and she was able to excavate her creative side. Then in 2006, she got the bright opportunity to be part of the Adways VC. To her fortune, her inner motivation to create a difference eventually led her to set up vCommission and take the mantle of its CEO. But like every passion-preneur, Parul didn’t have overnight success.

“You’ve to understand that satisfaction and contentment in life don’t happen overnight”, stated Parul.

Starting from scratch, it took a great amount of persistence, focus, and determination to turn vCommission into what it is today. Nonetheless, Parul had a learning attitude towards everything and as a woman who always aspired to emerge above the average, it helped her lot. As the CEO, she has been spreading the same learning attitude amongst her colleagues. She believes working for passion can’t be and shouldn’t be barred due to age, gender or degree.

with reduced costs and increased effectiveness. Not only this, but the focus on R&D also helps the Company sustain progress, in terms of products, revenue, and career prospects.

A FUN AND LIVELY WORK CULTURE While vCommission has built an excellent portfolio around various digital solutions, the collaboration of people onboard has also formed a lively ecosystem. The ecosystem floats on qualities like optimism, commitment, fairness, integrity, knowledge, and teamwork, which helps the Company excel in its work and maintain its pioneer status. Individual growth and prospects are also kept in check and employees are given every opportunity to diversify their skills. This is one of the major factors for an increased employee happiness quotient. The Company upholds a very positive work environment, where performances are recognized and rewarded, and a work-life balance is ensured.

The collaboration and meaningful communication between all levels have fostered a wholesome bonding between the members. Also, a transparent communication channel with proper teamwork keeps the ecosystem rejuvenating.

A VISION FOR SPLENDID PROSPECTS

FACTORS THAT KEEP THEM AHEAD IN THE RACE

The widespread infusion of digitization has the market dynamics shift at a radical pace. While the shift is creating a cut-throat market, it eventually comes down to who can deliver the best result and empower partner brands with actionable business insights. Building upon that, while vCommission strives to amend to the changes in the market, it keeps a hawk’s watch on its competitors.

This keeps vCommision on the toes and motivates them to keep hustling, innovating, and rise above the limits; thereby realizing their true potential.

The Company also invests deep into R&D, which continuously helps in diversifying the portfolio of offerings.

“With the help of the right R&D, a business can perform and grow with the right approach”, quotes the CEO.

With nearly two decades in the industry, vCommission has established itself as a reliable name for prospective affiliate marketing solutions. And to continue the tradition with newer ideas and strategies, the team is working meticulously. The company has set numerous revenue milestones and plans to set more in the coming years.

Also, it is planning to come up with an IPO, which will help it become more approachable and serve partners with better credibility.

A TOKEN OF INSPIRATION “Listen to your heart and above all don’t give up. Be aspirational and be persistent towards what you truly believe in”, Parul Bhargava.

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TOURISM

BEST TRAVELLING

Destinations For Family Vacation

Family vacations simply mean to unwind and take a good break from the monotony of daily based routine. Traveling with the familyis also a very good means of reconnecting with your kids as well as your family loved ones.

If you ever think about spending some quality time with your loved ones, then this is just the article you need. We have nicely compiled a list of the best family vacation destinations around the world. Changing weather in your city and the much-awaited end of school examinations always excites everyone for a family vacation.

Ultimately, the alarming holidaysare deciding parameters and marking the holiday season in India for traveling. There are two seasonal vacations in India that are usually meant for school holidays – Winters and Summers are it is the time of the year when most Indians are out in trains, planes, and even on buses to ready to enjoy a holiday and forget about the busy daily life. If you one of them and also thinking of the best travel destinations to take your family this year, then this article will lend a helping hand in finding you that destination.

Here is a full packed hand-picked assortment of places to visit around the world with family. There is nothing matters when you decide to travel, whether you want a relaxing backpack break or something a little more adventurous, there’s always somewhere for everyone in this list of 5 destinations worldwide. SoSpread yourself across the sub-continent and here are the top 5 destinations for a promising summer holiday worldwide.

LONDON, ENGLAND

Londonis perhaps the obvious destination for a family holiday in the UK, and the region has tons of great places to go with kids. You can just go see a big game at the West Midlands Safari Park, or you can visit the Black Country Living Museum in Dudley. Then there is Birmingham city, which has an excellent center for Sea Life and Derby has apleasant gateway to the Peak District. These majors attractions in Uk make your kids to experience a major European city ona family vacation to London. The children are also going to be fascinated by the world they have only seen in movies like Harry Potter. The colorful market around London, telephone booths and legendary pop culture just like movies.

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TOP THINGS TO DO

• Explore 1000 years of history and Listen to the grisly tales about the Tower of London.

• Get to know interesting facts andExplore galleries at the Natural History and Science Museum.

• Have a fun-filled evening at a popular children’s theatre - The Soapbox Children’s Theatre.

• Get amused and scared at the London Dungeon.

• Feel the vibe at Madame Tussaud’s famous Wax Museum.

• Explore Sherlock’s home at 221b at the Baker Street • Savor the view from the London Eye Millennium Wheel.

NEW YORK CITY, NEW YORK A trip to New York is the best way to teach the kids more about US culture and their history that they only read in school textbooks. In New York, you can visit the legendary Statue of Liberty, the most recognized symbol of the nation’s freedom and liberty. Apart from that, make the children see Ground Zero so that they will be able to relate everything that they have heard about the horrifying 9/11 attack on the US. Additionally, New York is known as “the city that never sleeps” and often called the greatest city in the world. New York is always a great holiday destination for children and adults alike if they plan their vacations to the USA. Some ofNew York’s best attractions include the Empire State Building, Central Park, and Rockefeller Center.

TOP THINGS TO DO • • • • • • •

Walkthrough the Times Square Go for Ellis Island tour Witness the Statue of Liberty Let the kids feel the thrill at SeaGlass Carousel Take the children to the Imagination Playground Relish the city view from One World Observatory For kids centered activities, visit the Children’s Museum of the Arts

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PUGLIA, ITALY

TOP THINGS TO DO

TOP THINGS TO DO

TOKYO, JAPAN

Puglia,which is forming the heel of Italy’s boot, is a great choice for a full packaged family holiday in the sun if you want to feel warm. With never-endingimmaculatebeaches and the Salento peninsula’s highlights make it very playful for kids. The countryside of Puglia has its charms too, not less like the fairytale.Trulli houses are the best thingthat kids will love and spotting these pintsized limestone dwellings with conical roofs makes them wonder the place more. Apart from that, you canhead towards UNESCOprotected heritage Alberobello for a town full of Trulliand you can even spend a night in one of these houses for adding the fun.

• See the city from above: CN Tower the tallest building in Toronto.

• Royal Ontario Museum, the best museum in North America.

• elegant Casa Loma, The Gothic Revival castle.

• Go to an island, there are a few small islands in Lake Ontario.

• The downtown Ripley’s Aquarium of Canada • Hockey Hall of Fame, a museum dedicated to the history of hockey.

• The Toronto Zoo is a world-class zoo for kids and their families.

• Canada’s largest Art Gallery of Ontario (AGO) • Look at shoes in The Bata Shoe Museum

If you are planning to visit Tokyo with the children, think no more and book your tickets. Tokyo is one of the most fabulous cities in Japan that seamlessly blend with the Japanese traditions with the cosmopolitan aura. The kids will be spoilt for choice in food when in Tokyo because Japan loves noodles and so do the kids love. It is easy for your family to find fun and unique experiences here.

There are many gorgeous play centers and interactive museums which are the key attractions for the little ones.

Also, a good walk through the Akihabara will charm your kids with most of the shops are either a toy store or a video game parlor.

• Visit Castel del Monte: an inhumanly exact geometric shape on the hilltop • Otranto’s cathedral • Grotte di Castellana, limestone caves • Museo Faggiano-rich historical AND fascinating home-turned-museum • Al Trabucco da Mimì -a traditional Pugliese wooden fishing platform • well-preserved 16th-century excellent museum Museo Archeologico di Santa Scolastica • Corteinfiore: seafood restaurant

TORONTO, CANADA

TOP THINGS TO DO

Canada is thebest breathtaking country to visit with your family and kids. If you’re looking for an adventure then Toronto is the finest place to buzz with child- friendly activities. Kids activities like Marvel at the city’s slick skyline are very famous among tourists, so get a ticket to ascend the world-famous CN Tower. Apart from that, check out the dinosaur bones on display at the Royal Ontario Museum on the North American side. The Kensington Market can be great to address the multiculturalism of Canada and Chinatown are great for wandering and browsing. When you feel like getting away busy city’s hustle and bustle, take a ferry ride to the Toronto islands as there are many lakes in Ontario.

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• Day trip to Tokyo Disneyland • Try Purikura and cosplay at Sega Game Centre • Experience incredible live shows at Puroland, an indoor theme park • Experience swan boat ride at Inokashira Park • Scream in delight at Japan’s oldest amusement park • Enjoy futuristic boat rides along the Sumida River • Let the little ones get bombarded with colorful toys at Asobono

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