The Life Insurance Issue • Special Sponsored Section
FEATURE HOW TO TELL STORIES THAT INSPIRE SALES
Family First Life’s ‘Quintant Approach’ Wraps Families in Safety and Creates Legions of Highly Successful Agents
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hawn Meaike knows what it’s like to be overworked and underpaid as an agent in the field. Before becoming the president of Family First Life (FFL), he logged 60- to 70-hour weeks for a well-known insurance carrier. Before that, he grew up watching his mother work 80 hours a week, year after year, just to make ends meet. With a true passion for improving lives and creating an “everyone wins” atmosphere, he’s a firm believer that if you honestly care about protecting your clients and doing what’s best for them, FFL has a home for you. In this Q&A, Shawn discusses why and how FFL’s “Quintant Approach” makes its agents invaluable to a client and how that relationship in turn is the foundation for FFL’s legion of highly successful agents. Q: FFL puts a lot of emphasis on making its agents successful. As you are the president, does your background have anything to do with that? A: My background was in social work, and I’m a big believer in trying to help people’s situations. When I got my life insurance license, I just got excited about helping families. But then what hit me as I started to really learn the industry was if the life insurance agents are doing the majority of the work, why don’t they get to keep the majority of the money? So my background in wanting to put people in a better position definitely helped. I come from a very, very modest upbringing. I watched my mom work 80 hours a week and not get compensated the way I believed and she believed that she
Family First Life President – Shawn Meaike Q: What separates FFL from other IMOs? A: We’re different on almost every level that you can find. Number one, we pay our agents better. Our concept is pretty simple. When you look at our compensation and the max comp that we have, plus bonuses, there’s nobody in the same ballpark. We also do something we have not found any other agencies willing to do: We don’t require and don’t even allow you to sign a contract with us. Third, your vesting begins day one with us. Also, the renewals that you earn, because you did earn them, they’re yours — even if you decide that you want to move across the world and do something entirely different. Our training is very real. We don’t have anybody training [who] hasn’t sold and isn’t selling life insurance at a very high rate. And I think the last thing I’ll say, what separates us most from every other IMO is that we make money WITH people, not OFF them.
“...what separates us most from every other IMO is that we make money WITH people, not OFF them.” should be. And so my background very much plays into our philosophy; the company puts our agents first, and we expect our agents to put their clients first. We need to leave our clients in a better position than we found them financially, and we take a lot of pride in that.
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InsuranceNewsNet Magazine » September 2017