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Est 2009 Issue 46 - 2015
19 - 26 November 2015
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Regeneration initiative for Yeoville ‘The focus of the development is to turn this area into an attractive, wellmaintained, safe, secured and convenient urban environment sustained by a vibrant local mixed-use economy’ Part of Rockey Street in Yeoville.
Own Correspondent
T
he City’s four-year regeneration initiative for Yeoville aims at attracting new investment into the area and to restore the Rockey, Raleigh and High streets area to its former glory, and even better as ‘the symbolic heart and soul of Yeoville’, according to the Johannesburg Development Agency (JDA). In a statement the JDA says Yeo-
ville has always been an important civic, economic, social and entertainment node for the local community and the city. “However, it has attracted activities associated with high crime and grime and land use is often inappropriate. Security is poor and the area is neglected and decaying. All this has fed into negative perceptions about the area, exposing it to serious disinvestments,” the JDA said.
The area is now the focus of a R61-million regeneration plan by the City of Joburg, which will be implemented by the JDA. “The focus of the development is to turn this area into an attractive, well-maintained, safe, secured and convenient urban environment sustained by a vibrant local mixed-use economy. It will provide opportunities for convenient shopping, accessible retail, entertainment, rec-
reation and social services facilities predominantly to the neighbourhood community and attractive to the sub-regional community,” the JDA says. Groundwork has been put into this initiative, including a feasibility study, which identified four strategies for development intervention: intensive urban management; economic redevelopment; public environment upgrade; and marketing.
“The community of the area is closely involved with the development and an interim stakeholder liaison forum has been established to provide a voice for stakeholders and the communities of Yeoville, Bellevue and Bellevue East. The forum comprises community organisations, ward committee, business operators, property owners, taxi industry, informal traders, CPF, the religious and education sectors.”