ZARA
September 2015
Trends of the season fall - winter 2015-2016
Choose a sweater Back in the 70s A decade of “bad taste”
the history of pantyhose
STYLE
Beginning History began in 1975, when it was opened the first ZARA store Fashion Director of the fashion house Louis Vuitton Daniel Drinks described Zara as “Possibly the most innovative and breaking retail chain in the world.” Also Zara was described by CNN as a “Spanish success story”.
Amancio Ortega
The history of the brand Zara is associated with the name of the Spanish entrepreneur Amancio Ortega (Amancio Ortega). Family Amancio was very poor, and at the age of thirteen the boy is forced to quit school and work messenger in the store shirts and then the seller in a haberdashery store. Fourteen young Amancio and his family moved to a Coruña (Galicia), where initially engaged in the shirring fabrics, and then became an apprentice at one of the Italian designer. The owner of the Studio said the father Amancio: “you Know, the tailor will not make, the tailor should be easy, sociable”. Then anybody also could not think that this tailor will achieve great heights and become the richest man in Europe.
Actually the history of the brand “Zara” began with the discovery in 1975 of a store in La Coruna. Interestingly, originally the store was called “Zorba” after watching Amancio Ortega of the film “Zorba the Greek”. However, it appeared that near already there is a bar with the same name. Then, together with the bar owner Amancio took the letters already made for signs, and mixed them together to see if we can turn something worthwhile . So they discovered the name Zara (“zara” in Persian means “gold”)....
Content
CHOOSE A SWEATER page 6
A decade of “bad taste”
The history of pantyhose
page 8
page 12
The main trends of the season autumnwinter 2015-2016 page 16
3 Beginning 4 Content 6
Choose a sweater
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A decade of “bad taste”
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The history of pantyhose
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The main trends of the season autumnwinter 2015-2016
CHOOSE A SWEATER
Sweater has long become an indispensable item in our wardrobe. We carry it home, wear it to work, buy for travel. Cold season the beautiful half of humanity with this article of clothing just inseparable. How to choose a sweater ,so it’s really warm in the cold and pleased his mistress in their appearance for a long time...
Varieties of wool for sweaters
Merino. Origin: sheep wool-Merino wool, sheared off with the withers. Properties: very thin, elastic, does not irritate the skin, smooth and soft, comfortable. Disadvantages: expensive. More appreciated: wool Mediterranean sheep breeds introduced to Australia. Mohair. Origin: the wool of a young Angora goat, which is obtained after the first or second cutting, and the wool of the adult goats — she can be both soft and rough. Properties: light, airy, very warm. Disadvantages: expensive, requires delicate care. Because of the high cost of mohair mixed with normal hair, so nothing is 100%
Angora. Origin: Angora rabbit fluff. Properties: soft, fluffy, very warm. Disadvantages: very strong peel, so it is almost not used in its pure form. This kind of wool fabric can not be washed, and even better not to wet. More appreciated: Pooh bred in German hybrid Angora rabbits
mohair, the maximum content of 83%. More appreciated: grades of mohair from South Africa, obtained from the primary trimming six kids. This kind of woolen fabric produced worldwide.
Alpaca. Origin: the cloven-hoofed animal wool Alpaca hybrid guanaco and vicuna, originating from South America. Properties: almost does not felting, resistant to prolonged wearing thin. Disadvantages: not the softest wool and is quite expensive. More appreciated: wool from Peru. Camel. Origin: get wool combing camels (sometimes bottom and top). Properties: very warm, durable, lightweight, has a beneficial effect on human skin, does not allow to sweat, antistatic, hypoallergenic, virtually no slipping. Disadvantages: very expensive. More appreciated: camel Pooh. He is considered the best material for making health clothes.
Cashmere and goat.
Vicuña. Origin: wool cloven-hoofed animal from the family of Lam (South America). Properties: the most thin and rare. Disadvantages: very expensive, much more expensive than cashmere. Because of the high cost of wool is used to manufacture luxury products, and in the form of a mixture.
Do you know how much goats need to collect wool to bring you a cashmere outfit? 1 goat — 2 pairs of socks; 1 goat = 1 scarf; 3 goats = 1 normal pullover; 15 goats = 1 hooded jacket; 24 goats = 1 coat. Origin: the undercoat of mountain goats, which are plucked manually during molting. The fine wool clip from the lower abdomen and neck. Properties: light and warm cashmere, low allergenic, very soft and pleasant to the touch. Disadvantages: pure cashmere pellets are formed, wool quickly wiped off, so it is often blended with other fibres. More appreciated: cashmere from Mongolia, a country with particularly severe continental climate, it is considered the most beautiful and best. Wool gets its name from the region of Kashmir in India. Now the cashmere goat is bred in parts of Iran, Tibet, China, Russia, Afghanistan, Turkey and India.
Article with photo
A decade of “bad taste” how to be in fashion 70s The romantic era of the 70s, characterized by the freedom, the variety of colors, eclectic appearances and their tendency to mix and match different styles together. It is a period of simultaneous existence of several styles in the fashion industry and the decade, when the followers of such subcultures like hippies, punks and Bohemian chic.Some mods like epoch for liberalism and endless creativity, which led to a small madnesses, others criticize the fashion of the seventies because of the apparent absence of any rules and standards of the style. However, the style of the seventies is highly regarded for what has become a means of expressing the individuality, his unique vision of style and creativity For the mainstream emergence of such trends as Bohemian chic, folk, Gypsy, hippie, ethnic, retro, classic, disco, Safari, military, sports chic and unisex fashion seventies era can rightly be called the most diverse and archimaterial would gather admiring glances and not allowed to pass unnoticed. This era of fashion, more and more interest of young designers who are trying to figure out how to wear the clothes of the 8 stylus magazine
70s to emit chic and careless mood, as well as to make ballsouper!of attracting attention a decade in fashion history. Despite the fact that the 70s are seen as “anti-fashion” and the decade of “bad taste” by some critics, many world-famous designers constantly refer to this era, bringing back the aesthetics of the 70’s, spiced up with a modern interpretation and representation of luxurious items of clothing, the styles and details that define this trend.Today, modern designers are trying to invest in specific items of this era, Recalling the mood of the seventies and as a way of creating a personal style that would gather admiring glances and were not allowed to go unnoticed. This era of fashion, more and more interest of young designers who are trying to figure out how to wear the clothes of the 70s to emit chic and careless mood, as well as to make ballsouper!attract attention.
TYPICAL DETAILS FOR THE
MODELS WITH A HIGH WAIST
TURTLENECKS IN the 70s
High waisted, probably the first thing that comes to mind when I think of retro, and this primarily refers to the beautiful style of the seventies. Whether it is mini, MIDI or Maxi skirt, jeans, pants or shorts — preference is given to high waist. Such clothes are best to wear with a fitted top to accentuate the waist and the design of the bottom.
Another typical element of the wardrobe for the style of the seventies are turtlenecks in different colors. They were mostly thin and form-fitting. Turtlenecks can be worn with any clothing, including skirts, pants, shorts or overalls. They can rightly be considered a mandatory element of the wardrobe, for those wants to dress in the style of the 70s.
SEVENTIES AND DENIM
PEASANT BLOUSE
Timeless jeans has much in common with the fashion of the 1970-ies. Especially flared jeans with a high waist, style hippie with a variety of applique, embroidery and patchwork. Other than jeans for style is characterized by MIDI or Maxi denim skirt with buttons on the front, shirts, denim vests, jackets and jumpsuits. Denim can be used for shoes and bags, to get a taste of the seventies.
Peasant blouse another recognizable element of style of the seventies, which creates a calm and easy way. These blouses can be with beautiful embroidery or ethnic patterns, romantic ruffles and frills. They look amazing with jeans and short shorts. You can choose a peasant dress or skirt to create a romantic and retro style of the seventies.
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FASHION OF THE 1970
FOREVER WITH NATURAL COLORS Unlike the brilliant twentieth or psychedelic sixties, fashion 70s in regular and moderate brown colors, from different shades of brown and cream to khaki, gold, yellow, shades of sand and red, blue jeans, orange.
SUEDE IN the 70s In addition to the synthetic materials in the style of the 70s, a role played by suede. Soft and gentle fabric is used not only for accessories, shoes and bags, but also is the main material for dresses, skirts, tops and outerwear. The shape of the parts is prinomastat simple fringe or stitched pieces suede, patchwork, act as elements to increase interest stylus magazine 9
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ZARA scarf and sunglasses 10 stylus magazine
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If You will view the images that offered You the world the designers at the shows of their collections of the season autumn-winter 2015-2016, we note that in all models the polls wearing panty hose, whether fishnet tights with dresses from Proenza Schouler or floral print dresses from Naeem Khan, plain black opaque tights with dresses from the collection of Tanya Taylor or tights at fashion GEORGINE.
The history of pantyhose. I mean, when was the last time you sewed the tights? Never? Indeed, why, because it is not aesthetically pleasing, not sexy and generally bad form. Yes, we can afford to throw away tights, noticing puff on them, but once they were a luxury item!. Let’s start with the fact that tights are descended from the stocking, and those for many centuries have been the subject of both female and male wardrobe. They were made of cloth and thin leather, only in the XVI century in Spain figured out how to knit them manually. One such couple as an expensive gift received from Spain and king of England Henry VIII. However, 12 stylus magazine
after a couple dozen years, his daughter Elizabeth I “retaliated” fashionable world, entering into the everyday life of knitted silk stockings. And all thanks to the fact that the priest William Lee (William Lee) invented the miracle machine, which allowed purl 800(!) loops per minute (knitter 60-80 loops). Knitted stockings were replaced sewn from silk and velvet, and began to bring in the British Treasury a stable income, and prudent Queen banned the export of machinery and technologies under penalty of death. Eighteenth-century women finally and irrevocably dressed in stockings. It happened with the filing of Madame de
Pompadour, mistress of Louis XV. She styled lace stockings, one pair of which was close to the annual average income of a nobleman. In 1868, was presented the first industrial machine, which allowed to produce 40 pairs of stockings (seamed) at the same time. But the real boom occurred in 1940, when on sale last achievement of science and light industry – nylon stockings. They first appeared on the shelves of the new York stores on may 15, 1940, and on the same day it was sold 780 000 pairs! During one year alone American women bought 64 million pairs!
Over time, the stockings are becoming thinner and more transparent, and the 50-ies of different colors appear. In 1952 invented nylon, which makes the production cheaper and stockings — more accessible Tights appear only at the beginning of 60ies, rather, they patented the year before, but in fashion after the invention of the mini skirt. Funny ladies before and came up with something similar, attaching stockings to underpants. In Soviet Union the first tights were brought from Czechoslovakia. The packaging was
adorned with the inscription “kalhoty” (which means “pants”. In turn, the Czech word the word “kalhoty” comes from the Italian “caliga” — “soldier’s Shoe”), and according to GOST they were called “Chulkova the breeches,” and at the salary 90 rubles worth a fortune — from 7 to 15 rubles. Therefore, they were treated really tenderly, sewed, raised loop (invented for this special hooks), mending, painting, came up with different ways to help prolong their life. But even when tights have never, never been worn, they were in no hurry to throw away. One of them was knitting mats, DIY games, kept them in onions, filtered through them paint and
whitewash and did a lot of useful things.
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LV III Zara Limited collection Group: sweet • Notes: floral notes, fruity notes, wood
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the main trends of the season autumn-winter 2015-2016
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Elegant suede
Second skin In the trend of leather included in this year but next will not lose its relevance. Extend this trend is not only for coats and shoes, but literally the entire wardrobe. The catwalks abounded leather dresses, miniskirts and skirts-”sun” with leather fringe, leather pants and leggings with high waist, decorated with a lot of uncovered zippers. One of the most popular leather things of the season will be a jacket, not only all shades of copper and bronze, but the color “Aqua”.
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Suede – that reminds us of the style of 70-ies, and is also used in almost all the collections of the season. Their clothes and boots, and paid special attention to the last in the Burberry Prorsum collection. It should be noted that, if the suede was used as the main material for sewing dresses, jackets and accessories in the spring-summer season, in the autumnwinter season, she was predominantly shoes and boots. However, with this luxurious material such great work designers, Jason Wu, as well as Tibi, Derek Lam, Michael Kors, Ralph Lauren, Tom Ford, Gucci, Alberta Ferretti, Max Mara, Ermanno Scervino, Trussardi, Roland Mouret, Loewe, Chloe, Saint Laurent, Miu Miu and Chanel. Classic trench coats with belt and knee-high boots – they were just made for suede in the 70-ies, especially when Kara Delevin (Cara Delevingne) paraded in the jacket from scraps of suede, who became the personification of the entire era. Smudgy has chosen for the upcoming season reduced, pink shades, shades of lavender and cornflower blue suede.
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Walking tall
OR SKIRT OR PANTS Available divided skirts may not seem the most luxurious outfit, but you will definitely not feel as if you squeezed all the juice, and with their help you can easily hide figure flaws. Moreover, they look quite elegant if to combine them with the right elements.
They don’t look like an incredibly beautiful piece of design. However, they are trendy, and most importantly — very comfortable, loose, able to hide some figure flaws. Such things requires certain additions, not every blouse to suit him. Best options: loose sweater in a Victorian style, fitted shirts, and shoes: velvet or shiny boots.
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Images and photo captions
Lace dresses on the floor or a separate lace details Ruffles and frills
Gothic and Victorian style
Blouses with frills, flounces and luxury brooches
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PATCHWORK This season many attractive structures, materials, colors. Amidst all this stands out especially patchwork. The patchwork technique is used in coats, dresses and even jeans. Scraps can be of the same material, or from different (such as leather and suede).
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BACK TO THE FUTURE Returns era retro, vintage and Bohemian motifs. Images of the 70s are prevalent in the collections of Marc Jacobs, Gucci, Burberry Prorsum, Antonio Marras. Suede, fringes, pleats, flared, loose-fitting and layering returned from the past, adapting for the modern style, but without losing touch of retro – a sort of neoventa. They stayed true to the spirit of its time and only got some modernistic details: abstract prints, airy fabrics, muted palette. This trend is a clear indication that modern fashion is based on the images of the past.
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Implement: to Support the trend in daily life quite simple. It offers a large number of options, and all depends on your imagination. -Designers returned to the runway with colored tights. Wear them with dresses, A-line, wool and tweed tunics, short coat and shoes with strap. It is better to choose bright-colored versions, or delicate subdued tones. Noble shade of Marsala is still in the favorites and looks good with clothes made of denim.
- Continues the victorious procession flared. However, in comparison with it has become much broader and now resembles a dashing sailor variant, closing socks shoes. Black or tweed flared trousers and white blouse is a classic combination. - Very popular in the autumn-winter collections received dress model with the smell.
- Denim is also an integral part of the fashion of the 70s. Purchase a pair of bright turtlenecks or sweaters with fashionable in the coming season, V-neck and the trapezius denim skirt and get a universal kit.
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MIDI and folds A middle ground between romantic and Flirty Maxi mini MIDI strict – dominant trend of the coming autumn-winter season. For several years this trend does not lose its positions. The MIDI skirt is the most demanded models, as appropriate everywhere: in the office, at a gala or formal event, on walks and at home. Trend has also picked up dresses, like sports and classic. Skirts are full of a variety of silhouettes: trapezium, pencils, skinny. Emphasis on refined, elegant and incredibly practical model MIDI made Valentino, Trussardi, Emanuel Ungaro, Dries Van Noten, etc. However, a clear leadership styles MIDI still could not overshadow relatives this trend – Maxi and mini. They are still in the price and can still boast an army of fans.
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Brocade print and furniture Colors and monogram, as on the soft chairs in English drawing rooms, decorated dresses and coats on the key catwalks of the fashion Weeks. Such interior colors look very impressive — they are in deep colours and is able to do even the simplest thing elegant, not surprisingly, dries van Noten and Christopher Bailey decided to turn upholstery into print. And some went even further: for example, in Simone Rocha dresses transferred not only the patterns but also the texture of the furniture tapestry.
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