Checklist
Get Ready for BFCM with SMS
Is Your SMS Strategy Ready for BFCM?
Go through the checklist – and get prepared for the biggest shopping days of the year.
BFCM checklist
All integrations have been tested and are working (e.g. webshop, CRM, email, etc.).
Link tracking and unsubscribe links are set up correctly and use your own domain.
Auto-blacklisting is activated in inMobile.
The cooldown function in inMobile is enabled (e.g. max 1 SMS per 24 hours).
Tracking is in place (e.g. UTM-enriched links, conversion tracking, etc.).
All BFCM segments are created and ready (e.g. VIPs, previous customers, new permissions, etc.).
All automations are activated, tested, and working (e.g. abandoned cart and welcome flows).
All SMS messages have been proofread and tested.
All links in SMS messages have been tested and are working.
All discount codes are created, active, and tested.
Messages include a clear CTA and follow best practices for content, character limits, and timing.
Scheduled SMS campaigns are timed according to relevant time zones and conversion patterns.
All SMS offers match other BFCM channels and campaigns.
Campaigns are scheduled in batches to avoid server overload.
A test send has been run for all campaigns and automations – and everything works perfectly.
Can you tick off all the items above?
Then you’re ready for this year’s Black Friday!
Still have questions? Check out our Guides with step-by-step guides on link tracking, automation, segmentation, cooldown, auto-blacklisting, and much more.