Inklings dec 2017

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Crown Point High School @InklingsCPHS December 15, 2017 Vol. 82 Issue 4

Read about astronaut Colonel Jerry Ross telling students to shoot for the stars on page 6

page 10

“Day in the life”: Custodian’s routine tasks

STUDENT VIEWS

How often do students shop online?

7% 6.5% 16.3%

daily

never

weekly

31.8% 38.5% monthly PHOTO BY ASHLEY REKITZKE Senior Emma Baker shops at a local antique store on the square. She was able to find some gift ideas as well as inspiration on how to decorate her bedroom for the holiday season.

BY GRACE CLELAND ALEXIA WOJCIECHOWSKI co-editor-in-chief online editor-in-chief

They are small and local with majority of their business coming from the community, but they are not backing down from the online shopping plague. With a rise in the usage of technology spanning from local community networks to international networks, traditional brick and mortar stores have not seen a sudden decrease in sales or overall customer traffic, but some have expanded their storefront to be online. Online helps traditional brick and mortar stores, but for Moriarty’s Gem Art, their storefront building is doing fine in today’s technological world. “Online has been good for us. But as far as effecting us in store, not so much. Nothing that we have noticed. We have been doing fairly well and continuing to do better each year,” marketing manager at Moriarty’s Gem Art Michael Moriarty said. Although the overall consensus would be that smaller, local shops are not suffering, it is not true for all traditional stores. Senior Morgan McCarron works at Southlake Mall

Small shops aren’t dropped While online shopping grows, traditional brick and mortar still remain popular options and first handedly believes that the customer volume has decreased overall. “I have noticed that there has been a general decrease in customer volume. It stepped up now that the holidays are close, but there are times where the store is completely empty,” McCarron said. “I feel that there is a decrease in customers simply because they just don’t want to come in to the mall/our store as much as they used to.” To combat a rise in technology, some traditional stores have opened online sites which offer similar items as the store front would. Hosting a site online allows for more advertising opportunities for stores. Moriarty’s has found their ways to advertise while still maintaining a storefront in downtown Crown Point. “Right now, it’s a lot of social media (which) is basi-

cally the main route,” Moriarty said. “We do SEO work as well which is done off site by my brother. He specializes in SEO which is the search engine optimization so we are being found organically through Google search and other search engines and there is paid advertising in that too. So it’s pay per click, we do that kind of advertising as well.” Like McCarron, senior Alina Wojas works at Southlake Mall. Wojas works at the Aeropostale which briefly closed their doors last year but is once again in business. “We didn’t get as much business when we reopened but our online portal continued to succeed and even grow,” Wojas said. Going against the increase of online business, there has been a decrease in holiday store traffic. According to Wojas, over the past few months,

Southlake Mall has seen a few closings. “We definitely aren’t as busy as we used to be even for like the holiday times,” Wojas said. “There are like two (stores) that have shut down in the past couple months and two are shutting down right now.” Although Wojas works at the mall, she sees the value in supporting local businesses. The shops around Crown Point can supply many of the same goods that can be bought at the mall or online. “I buy in local stores for most things that I buy. I like supporting local businesses over corporate or online shops because I can make a closer connection with the owners of the store,” Wojas said. Although one may wish to shop in stores, others may wish to shop through the comfort of their home. McCarron finds herself shopping online more often than purchasing goods within a store. “I personally like shopping online because of the easiness and time saving aspect,” McCarron said. “If I am going to go into a store to shop, I enjoy shopping local because I feel like its a closer connection between seller and buyer, and it supports the community.” see shopping on page 3

rarely

When buying an item, are students more likely to buy from...

50%

10.8%

mall

39.2% online

local business

How many times has a good or gift been purchased from a local business? 10.2% 1 time

17.5%

0 times

12.7%

6-10 times

17.5%

more than 10 times

38%

2-5 times How many times has a student eaten at a local restaurant? 3.3% 3.3% 0 times 1 time 11% 6-10 times 22.2% 2-5 times

60.3%

more than 10 times Statistics based off of 400 CPHS students polled.


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