AFBF Communications Conference Program

Hey Jefferson!

Farm Bureau PR folks are convening... should we crash the party?

Why Abe, that would be monumental!

MONUMENTAL

Communications Conference May 7 – 9, 2019

Tuesday, May 7 8:30 a.m.

Welcome & Introductions Mace Thornton, AFBF Executive Director, Communications and Matt Hargreaves, Utah Farm Bureau 9:00 a.m.

Remarks from Matt Lohr, Chief, Natural Resources Conservation Service

11:15 a.m.

Reputation Management Mark Hayes, Farm Credit Council Noon Lunch 1:00 p.m.

RFD-TV Updates, Gary Kanofsky 1:45 p.m.

Data-Driven Communications Presenters:

9:30 a.m.

Break 9:45 a.m.

Remarks from a member of the House Ag Committee (invited) 10:15 a.m.

State Farm Bureau Case Studies in Crisis Communications moderated by Ray Atkinson, AFBF Director of Strategic Communications

Tracy Betts, Boldr Chrissie Koeppen, Boldr Krystle Kopacz, Revmade 2:30 p.m.

Sessions adjourn 3:30 p.m.

Tour of USDA Communications Shop (optional) Dinner on your own

Presenters:

Gene Hall, Texas Farm Bureau Lynda Loveland, North Carolina Farm Bureau

Wednesday, May 8 8:30 a.m.

Creative Plagiarism moderated by Cyndie Shearing, AFBF Director of Internal Communications

PLANNING COMMITTEE Kristin Harner Minnesota Farm Bureau

Mark O’Neill Pennsylvania

Jon Kalahar Mississippi Farm Bureau

Lee Maddox Tennessee Farm Bureau

Pat Petzel Ohio Farm Bureau

Julie Tomascik Texas Farm Bureau Matt Hargreaves Utah Farm Bureau

Joan Harman West Virginia Farm Bureau Erin Anthony American Farm Bureau Federation Cyndie Shearing American Farm Bureau Federation

9:30 a.m.

AFBF Studio Upgrades John Earl, AFBF Director of Technical Services 9:45 a.m.

Break 10:00 a.m.

Remarks from Scott VanderWal, AFBF Vice President 10:30 a.m.

Group photo (building rooftop terrace)

3:00 p.m.

What’s New with Farm Flavor?

Presenters:

Kim Holmberg Jessy Yancey 3:15 p.m.

Sessions adjourn 4:45 p.m.

Communications Awards Program followed by reception sponsored by Farm Flavor Media FARM FLAVOR

11:00 a.m.

Break-out Sessions Op-Ed Writing & Pitching, Anneke Green, White House Writers Group

6:45 p.m.

Dinner on your own

Video for Social Media, Piper Hendricks, Center for Civilians in Conflict

Thursday, May 9

Noon Lunch 1:15 p.m.

Media Relations Management Panel moderated by Will Rodger, AFBF Director of Policy Communications Presenters:

Liz Crampton, POLITICO Mike Dorning, Bloomberg Laura Reiley, Washington Post 2:15 p.m.

U.S. Farmers & Ranchers Alliance Update – USFRA’s evolved vision, mission and values Presenters:

Paul Spooner Kiersten Schroeder

MEDIA

9:00 a.m.

Telling Your Membership Value Story Presenters:

Robin Kinney, AFBF Senior Director of Membership Development Niki Jones, Marketing Manager, AFBF | IDEAg Pat Petzel, Vice President of Communications, Ohio Farm Bureau Federation 10:00 a.m.

Break 10:15 a.m.

Closing remarks from Mace Thornton, AFBF Executive Director, Communications 10:30 a.m.

Wrap up and Bon Voyage

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