South African Automotive Week 2014 Report

AFRICA’S PREMIUM MANUFACTURING FOCUSED TRADE SHOW

AFRICA’S AUTOMOTIVE

AWAKENING THE RACE IS ON! GALLAGHER CONVENTION CENTRE, MIDRAND, SOUTH AFRICA 14 - 17 OCTOBER 2014

SOUTH AFRICAN AUTOMOTIVE WEEK

REPORT 2014 WWW.SAAW.CO.ZA

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CONTENTS 2 FOREWORD 3 OVERVIEW 5 EXECUTIVE SUMMARY 7 MATCH MAKING MEETINGS 12 AUTOMOTIVE INDUSTRY CONFERENCE 20 WORKSHOPS & EVENTS 32 COCKTAIL NETWORKING FUNCTION 32 SITE TOUR 33 OEM SUPPLIERS BREAKFAST 34 TRADE SHOW 38 VISITOR PROFILE TO VIEW PHOTOGRAPHS, 40 ECONOMIC IMPACT ASSESSMENT PRESENTATIONS AND 46 MARKETING & ADVERTISING THE EVENT DVD 82 MEDIA COVERAGE

VISIT WWW.SAAW.CO.ZA

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FOREWORD NAACAM IS VERY PLEASED WITH THE OUTCOMES OF THE WEEK AND PARTICULARLY THE PARTICIPATION OF SO MANY DIFFERENT LEVELS AND SECTORS OF INDUSTRY AND GOVERNMENT, WHICH REMAINS A KEY FEATURE OF THE INITIATIVE. SOUTH AFRICAN AUTOMOTIVE WEEK IS TO COMPONENT MANUFACTURERS WHAT THE JOHANNESBURG INTERNATIONAL MOTOR SHOW IS TO OEM’S AND THEIR DEALERS. THE WEEK IS CRITICAL TO THE DEVELOPMENT OF THE AUTOMOTIVE SUPPLY CHAIN AND WE BELIEVE THAT THE 4TH EDITION PROVIDED MEMBERS WITH UNPRECEDENTED OPPORTUNITY TO GAIN NEW LEARNINGS AND MARKETS.

ROBERT HOUDET, EXECUTIVE DIRECTOR, NAACAM

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OVERVIEW The 4th edition of South African Automotive Week, held every two years, took place in Gauteng for the first time from October 14-17 2014 at Gallagher Convention Centre.

The Week is endorsed and actively supported by the National Association of Automotive Component and Allied manufacturers of South Africa (NAACAM), the National Association of Automobile Manufacturers of Southern Africa (NAAMSA), the Retail Motor Industry Organisation (RMI) and the South African government via the Department of Trade and Industry.

The inaugural Gauteng edition was hosted by the Automotive Industry development Centre (AIDC) an agency of The Gauteng Economic Development Agency (GEDA).

The following organisations constitute The Week’s partners and Working Group members:

PARTNERS & ENDORSEMENTS

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EVENTS OVERVIEW 13

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16

OCTOBER

OCTOBER

OCTOBER

OCTOBER

TRADESHOW SETUP (FULL DAY)

DTI MINISTER INTERNATIONAL TRADE MEETING (AM)

SAMBRA INSURER AWARDS CEREMONY (AM)

ELECTRIC VEHICLES IN SA WORKSHOP(AM) SPONSORED BY T-SYSTEMS

DIGITAL SHOWROOMS BREAKFAST PRESENTATION (AM)

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OCTOBER

MANUFACTURING AND TOOLING INNOVATIONS SEMINAR

HOSTED BY GUMTREE

SOUTH AFRICAN AUTOMOTIVE WEEK TRADESHOW (FULL DAY) RMI WORLD SKILLS COMPETITION (FULL DAY)

MATCHMAKING MEETINGS (FULL DAY)

SITE TOURS (FULL DAY)

THE PLASTICS INSTITUTE OF SOUTH AFRICA (PISA) STUDENT DESIGN COMPETITION AUTOMOTIVE INDUSTRY CONFERENCE (FULL DAY) MALAYSIAN RUBBER PRESENTATION(PM)

MACHINE TOOLS “TECH FORUM”

HOSTED BY TAIWAN TRADE COUNCIL

DEFENDING THE PRICETM WORKSHOP (FULL DAY) OEM’S SUPPLIERS BREAKFAST (AM) HOSTED BY NAAMSA PURCHASING COUNCIL

ENERGY EFFICIENCY WORKSHOP (PM) SPONSORED BY NCPC SAAW COCKTAIL FUNCTION (PM) SPONSORED BY CITY OF TSHWANE

NAACAM AGM & DINNER (PM)

TRADESHOW STRIKE (FULL DAY)

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EXECUTIVE SUMMARY A total of 3597, including 116 international automotive trade and media delegates from 21 countries, attended this Trade only initiative.

1414 meetings were scheduled between buyers and sellers on the match-making programme between 968 profiled organisations. 35% or 495 meetings were confirmed.

Collectively 56% of exhibitors concluded deals valued above R50 000 at the event. Of that total, 15% netted deals valued between R100 000 and R500 000 and 21% concluded deals at the event above R500 000.

The industry conference was attended by 252 delegates over two days.

Speakers included globally acclaimed strategist and Advisor to Australia’s collapsed auto industry, Goran Roos, The head of Nigeria’s automotive council, Aminu Jalal, acclaimed author and Africavangelist Victor Kgomoetswana, Toyota SA CEO, Dr Johan van Zyl, Nissan SA MD Mike Whitfield, economist Azar Jammine and a host of others.

Using interactive technology, delegates rated each speaker very highly (average rating for speakers 8 out of 10) .

80.1% of delegates gave the conference an overall rating above 7 out of 10, with a large percentage rating its value at 9 and/or 10, underlying the value of the information delivered.

The level and scope for learning at SAAW intensified this year. No less than 13 workshops or learning activities were conducted at which global best practice was shared with delegates.

These included Tooling and Manufacturing Innovations Seminar, Taiwan Tech Forum, Malaysia Rubber presentation, Defending Price Workshop, OEM supplier breakfast, Digital Showrooms Workshop, Electric Vehicle Workshop, Energy Efficiency Workshop, the RMI Careers Fair, World Skills Competition, Plastics Design competition, NAACAM AGM and Motor Insurers presentation Fifty two delegates attended Site Tours to world class suppliers, The Ford Incubator, Automotive Supplier Park and/or BMW. SAAW 2014 received unprecedented buy-in and participation from a wide range of industry role-players, powerfully representing a large part of the automotive supply chain in South Africa.

THESE INCLUDED:

NAACAM

• AGM and Dinner

NAAMSA

• OEM Purchasing Council Supplier Breakfast • Purchasing Council Chair Theunis Rootman Conference panellist • Dr Johan van Zyl and Mr Mike Whitfield Conference Presenters

RMI

• World Skills Competition • CEO Jakkie Olivier Conference panellist

THE DTI AND NATIONAL GOVERNMENT • • • •

Dti Ministerial address on Conference Dti Host of Foreign ambassadors at SAAW Dti EMIA scheme National Skills Fund head address on Conference

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PROVINCIAL GOVERNMENT • • • • • • • •

Gauteng MEC address on conference Gauteng / AIDC expo pavilion Kwazulu Natal Invest media lounge host Kwazulu Natal Invest expo pavilion Eastern Cape Development Corporation expo pavilion Durban Auto Cluster on conference AIDC Eastern Cape and cluster on conference Western Cape auto Cluster on conference

SACCI

• Chair presented on Conference programme

APDP

• Advisor presented on Conference programme

CITY OF TSHWANE

• Promotion of autocity • Host industry cocktail function

TASA

• Manufacturing & Tooling Innovations Workshop host • Taiwan Tooling Tech Forum participants • Reverse job fair

PLASTICS SA • • • •

Student Design competition host (auto components from recycled plastic) Hosted AGM at SAAW Aluminium Federation of South Africa Exhibition of aluminium in manufacturing showcase

MERSETA

• Provided access to their mobile bus for media to utilise at the Week

NATIONAL CLEANER PRODUCTION CENTRE (NCPC) • Host of Energy Efficiency workshop

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MATCH-MAKING MEETINGS We scheduled 1414 meetings between 968 profiles in the matchmaking program. 35% of meetings or 495 meetings were confirmed.

We had 1431 logins to the online matchmaking program and 386 participants actively used the program to schedule their meetings.

We sent 9229 emails from the matchmaking program to encourage meeting selections, meeting requests and access details

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GKN Sinter Metals

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AUTOMOTIVE INDUSTRY CONFERENCE The industry conference was attended by 252 delegates over two days.

Speakers included globally acclaimed strategist and Advisor to Australia’s collapsed auto industry, Goran Roos, The head of Nigeria’s automotive council, Aminu Jalal, acclaimed author and Africavangelist Victor Kgomoetswana, Toyota SA CEO, Dr Johan van Zyl, Nissan SA MD Mike Whitfield, economist Azar Jammine and a host of others.

Using interactive technology, delegates rated each speaker very highly (average rating for speakers 8 out of 10) . 80.1% of delegates gave the conference an overall rating above 7 out of 10, underlying the value of the information delivered. The Conference hosted under the theme Africa is Rising – The Race is On! put Africa as a market firmly on industry’s agenda.

Several South African automotive companies operating on the continent already, including Nissan and Federal Mogul, presented compelling case studies, while the Head of Nigeria’s newly formed Automotive Manufacturing Council Aminu Jalal welcomed interest from the South African sector.

Jalal and a contingent of high powered Nigerian manufacturers also conducted business with local supply chain members at the show.

Author and African commentator Victor Kgomoeswana warned industry to think like Africans and craft strategies to access African markets and partnerships to benefit from its aggressive growth “or be economically marginalised within 5-10 years.’’

NAACAM Executive Director Robert Houdet said Africa, which was also the theme of South African Automotive Week, was key to industry getting close to its vision 2020 target of producing 1.2 million vehicles component equivalent locally.

“Diversification and accessing new markets can ensure that while new car sales may not reach the targeted level, component manufacturers could produce the component equivalent of 1.2 million vehicles by 2020,’’ Houdet said.

Goran Roos, advisor to the doomed Australia automotive sector, also issued a stern warning to suppliers. Roos said suppliers that supplied only to an OEM were at high risk and asserted that those that did not have a significant percentage of their operations in diversified components would cease to exist within a decade. Roos cited the lack of diversification in the Australian supply chain and the 5-10 year period required to develop new products, as a key reason for that industry losing more than 30 000 jobs when Ford, GM and Toyota shut down their Australian operations by 2018.

46% of conference delegates were from Gauteng with the Eastern Cape and Kwazulu Natal at 19% each.

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SOUTH AFRICAN AUTOMOTIVE WEEK CONFERENCE PROGRAMME THEME: AFRICA’S AUTOMOTIVE AWAKENING: THE RACE IS ON!......IS SOUTH AFRICA READY? DAY 1: 14TH OCTOBER 2014 PROGRAM DIRECTOR: MR BARLOW MANILAL, AIDC CEO TIME

THEME/TOPIC

PRESENTER

ORGANISATION

08h00-08h45

Registration - Coffee/Tea/Refreshments

09h00-09h10

Opening activity- Interactive technology quiz and prizes

09h10-09h55

KEYNOTE: Australia’s auto meltdown has pressing lessons for SA’s manufacturers

Prof Goran Roos

Advisor to Australia Government re Auto Sector/Manufacturing strategy

09h55-10h30

“South Africa’s automotive components industry in international comparative perspective: Lessons from a global benchmarking study”

Prof Justin Barnes

(Chairman) Benchmarking and Manufacturing Analysts SA (Pty) Ltd

10h30-10h40

Welcome

The Honourable MEC Lebogang Maile

10h40-11h05

KEY NOTE: Industry Address

The Honourable Mzwandile Masina

11h05-11h20

11h20-13h12

Comfort Break Dr Johan van Zyl ( President of NAAMSA & CEO of Toyota) Mr Robert Houdet (Executive Director, NAACAM) Mr Theunis Rootman (Chair, OEM Purchasing Council) Mr Neren Rau (CEO, SACCI ) Prof Goran Roos (Advisor to Australian Auto Industry)

PANEL DISCUSSION: SA’s Component Manufacturing Landscape: Challenging the Past to improve the future.

13h12-13h15 13h15-14h30

Lunch sponsor slot Lunch

14h30-15h00

How the Automotive Supply Chain Competitiveness Initiative is working for manufacturers

15h00- 16h15

PANEL DISCUSSION: “Labour Wellness and Stability: Steps towards a healthier outcome for all”

16h15- 16h25

Conference Day 1 closeout session

17h15 - 20h00

Gauteng Department of Economic Development Deputy Minister of Trade and Industry, Republic of South Africa

Mr Alex Holmes

• • • •

Chairman, ASCCI and Commercial Director, Mahle Behr SA

Bargaining Council – Mr Jakkie Olivier Economist – Dr Azar Jammine FEDUSA - Hermann Kostens (NEC) Mr Neren Rau (CEO, SACCI) Mr Barlow Manilal, AIDC CEO

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SOUTH AFRICAN AUTOMOTIVE WEEK CONFERENCE PROGRAMME THEME: AFRICA’S AUTOMOTIVE AWAKENING: THE RACE IS ON!......IS SOUTH AFRICA READY? DAY 2: 15TH OCTOBER 2014 PROGRAM DIRECTOR: MR BARLOW MANILAL, AIDC CEO TIME

08h15-09h00

THEME/TOPIC

PRESENTER

ORGANISATION

09h40- 10h15

Morning Coffees and Teas allowing for networking.

Africa is Open for Business ... as a competitive and South African author exciting global business and renowned television Victor Kgomoeswana and investment centre, commentator and business on the cusp of fulfilling its specialist for Africa economic potential.

Opportunities in Africa MD of Nissan South Africa Nissan Case Study Mr Mike Whitfield

10h15- 10h40

Opportunities in Africa Federal Mogul Case Study

09h00-09h40

10h40-11h10

Mr Chris Hillier

Federal Mogul

Tea Break

11h10-11h55

Nigeria’s Blueprint for a powerful automotive industry in the centre of Africa – opportunity or threat?

Mr Aminu Jalal

Director General, National Automotive Council (NAC) Nigeria

11h50-12h20

“Global Economic and Automotive trends and developments”

Mr Gavin Maile

KPMG

12h30-12h50

African Integration and Trade Incentives: A compelling proposition for African manufacturers

Mr Mazwi Tunyiswa

Industrial Development Corporation (IDC)

12h50-13h15

MIDP Transition to APDP and its impact on component manufacturing

Mr Roger Pitot, Advisor on APDP

The Department of Trade and Industry

13h15-14h30

Lunch & Visit Exhibition

KEY NOTE: Adressing skills 14h30-15h00 and labour requirements for tomorrow, today!

Honourable Mduduzi Manana National Deputy Minister

Department of Higher Education, Republic of South Africa

Key developments and vision for the sector in South Africa’s auto hubs

Mr Dineshan Moodley Mr Lance Schultz Mr Andrew Velleman Mrs Michele Arde

Conference Close-Out

Mr Barlow Manilal Visit Tradeshow before close

AIDC Gauteng AIDC Eastern Cape Durban Auto Cluster Western Cape Industry Cluster AIDC CEO

15h00-16h00

16h00-16h15 16h15-17h00

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KEYNOTE SPEAKERS:

DR ROB DAVIES

ENGR. AMINU JALAL

MINISTER OF TRADE AND INDUSTRY OF THE REPUBLIC OF SOUTH AFRICA

DIRECTOR GENERAL, NATIONAL AUTOMOTIVE COUNCIL OF NIGERIA

INDUSTRY ADDRESS, OPENING SOUTH AFRICAN AUTOMOTIVE WEEK

NIGERIA’S BLUEPRINT FOR A POWERFUL AUTOMOTIVE INDUSTRY IN THE CENTRE OF AFRICA, OPPORTUNITY OR THREAT?

REPLACED BY DEPUTY MINISTER MASINA

Engr. Aminu Jalal is a mechanical engineer with over 30 years’ experience in engineering, teaching, consultancy and management. He is responsible for leading Nigeria’s developing automotive manufacturing industry.

He has undergone training in many fields, including Steel Plant operations, Small industry promotion, Strategic Management, Strategic Leadership, Quality Management Systems, Reverse Engineering, Engineering Project Management and Advanced Automotive Engineering.

He is a fellow of the Nigerian Society of Engineers (FNSE), the Nigerian Institution of Mechanical Engineers (FNImechE) and the Nigerian Institute of Management (FNIM). He is also a member of the Society for Automotive Engineers (SAE) and the American Society of Mechanical Engineers (ASME).

PROF GORAN ROOS GLOBAL MANUFACTURING ICON AUSTRALIA’S AUTO MELTDOWN HAS PRESSING LESSONS FOR SA’S MANUFACTURERS Göran Roos is chairing the Advanced Manufacturing Council in Adelaide; is a member of the Economic Development Board; the Council for Flinders University, and CSIRO’s Manufacturing Sector Advisory Council. He is also a Stretton Fellow appointed by the City of Playford at University of Adelaide and an academic linked to several universities.

Göran was named one of the 13 most influential thinkers for the 21st Century by the Spanish business journal “Direccion y Progreso” and was appointed “Manufacturing for the Future” Thinker in Residence by the South Australian Premier for the year 2011. He was selected for Committee for Economic Development of Australia (CEDA) Top 10 Speeches 2013: A collection of the most influential and interesting speeches from the CEDA platform in 2013 for the speech: “The future of manufacturing in Australia: Innovation and productivity” .

In addition to advising government on industry policy Göran works directly with companies to improve their productivity and profitability. His specially designed program Business Model Innovation for Manufacturing Firms run in several countries have been and is a great success and many firms will testify to the performance and profit improvements they have achieved.

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PROGRAM DIRECTOR: Mr Barlow Manilal currently serves as CEO of the Automotive Industry Development Centre (AIDC) and the SPDC (Supplier Park Development Centre), subsidiaries of GGDA (Gauteng Growth and Development Agency) which is an agency of the Gauteng Provincial Governments’ Department of Economic Development.

Barlow has gained excellent knowledge of project engineering and logistics in the OEM environment at Toyota SA and DaimlerChrysler SA. Whilst at Mercedes Benz, he was part of the W203 programme planning team which integrated the SA plant into the DaimlerChrysler global planning network. During his employ at Toyota SA he was involved in numerous engineering projects, including the first global export programme launch team.

He serves as the National President of the Chartered Institute of Logistics & Transportation of South Africa (CILTSA) since 2006. Barlow is also an Editorial Advisory Board member for Transport World Africa, a representative on the Federation of Supply Chain Management Associations of SA as well as being part of the Automotive Industry Advisory Council to the University of Johannesburg. He has taken numerous Awards, nationally and internationally, including the National Business Award for the Top Performing Parastatal and the Achiever Award for Skills, Development and Training for the Logistics and Automotive sector and the International Diamond Quality Award 2012 as well as being selected as a nominee for the country’s ‘Lifetime Achievement Award’ at the National Business Awards in July 2012.

MR BARLOW MANILAL

CEO, AUTOMOTIVE INDUSTRY DEVELOPMENT CENTER, GAUTENG.

He holds a BScHons. in Industrial Engineering and a Masters in Supply Chain Management.

His personal philosophy and motto is “Make excellence an attitude”.

ADDITIONAL SPEAKERS:

MR GAVIN MAILE

MARKET LEAD AUTOMOTIVE, KPMG GLOBAL AUTOMOTIVE OVERVIEW: TRENDS, RISKS AND OPPORTUNITY

PROF JUSTIN BARNES

DIRECTOR, BENCHMARKING AND MANUFACTURING ANALYSTS SA (PTY) LTD SOUTH AFRICA’S AUTOMOTIVE COMPONENTS INDUSTRY IN INTERNATIONAL COMPARATIVE PERSPECTIVE: LESSONS FROM A GLOBAL BENCHMARKING

MR ROGER PITOT

ADVISOR ON APDP REVIEW, THE DEPARTMENT OF TRADE AND INDUSTRY MIDP TRANSITION TO APDP AND ITS IMPACT ON THE COMPONENT SECTOR

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ADDITIONAL SPEAKERS:

DR JOHAN VAN ZYL

MR ROBERT HOUDET

MR THEUNIS ROOTMAN

PRESIDENT OF NAAMSA & CEO OF TOYOTA SOUTH AFRICA

EXECUTIVE DIRECTOR OF NAACAM

CHAIR OF OEM PURCHASING COUNCIL

PANEL DISCUSSION: “SA COMPONENT MANUFACTURING LANDSCAPE- CHALLENGING THE PAST TO IMPROVE THE FUTURE”

PANEL DISCUSSION: “SA COMPONENT MANUFACTURING LANDSCAPE- CHALLENGING THE PAST TO IMPROVE THE FUTURE”

PANEL DISCUSSION: “SA COMPONENT MANUFACTURING LANDSCAPE- CHALLENGING THE PAST TO IMPROVE THE FUTURE”

MR NEREN RAU CEO OF SACCI

SA AUTHOR AND BUSINESS SPEAKER

MR VICTOR KGOMOESWANA

MR MAZWI TUNYISWA

PANEL DISCUSSION: “SA COMPONENT MANUFACTURING LANDSCAPE- CHALLENGING THE PAST TO IMPROVE THE FUTURE”

AFRICA IS OPEN FOR BUSINESS ... AS A COMPETITIVE AND EXCITING GLOBAL BUSINESS AND INVESTMENT CENTRE, ON THE CUSP OF FULFILLING ITS ECONOMIC POTENTIAL.

AFRICAN INTEGRATION AND TRADE INCENTIVES: A COMPELLING PROPOSITION FOR AFRICAN MANUFACTURERS

DIVISIONAL HEAD OF MANUFACTURING, IDC

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ADDITIONAL SPEAKERS:

MR JAKKIE OLIVIER

MR ALEX HOLMES

MR CHRIS HILLIER

CEO OF RMI

CHAIRMAN, ASCCI COMMERCIAL DIRECTOR, MAHLE BEHR

PANEL DISCUSSION: “LABOUR WELLNESS AND STABILITY: STEPS TOWARDS A HEALTHIER OUTCOME FOR ALL”

HOW THE AUTOMOTIVE SUPPLY CHAIN COMPETITIVENESS INITIATIVE(ASCCI) IS WORKING FOR MANUFACTURERS

MR MIKE WHITFIELD

MR LANCE SCHULTZ

MR DINESHAN MOODLEY

OPPORTUNITIES IN AFRICA CASE STUDIES: ORGANISATIONS THAT HAVE LED INNOVATIVE & HIGHLY SUCCESSFUL EXPANSIONS INTO AFRICA OUTLINE MARKET CONDITIONS, OPPORTUNITIES AND LESSONS LEARNT

KEY DEVELOPMENTS AND THE VISION FOR THE SECTOR IN SOUTH AFRICA

KEY DEVELOPMENTS AND THE VISION FOR THE SECTOR IN SOUTH AFRICA

CEO OF NISSAN

AUTOMOTIVE INDUSTRY

DIRECTOR OF FEDERAL MOGUL OPPORTUNITIES IN AFRICA CASE STUDIES: ORGANISATIONS THAT HAVE LED INNOVATIVE & HIGHLY SUCCESSFUL EXPANSIONS INTO AFRICA OUTLINE MARKET CONDITIONS, OPPORTUNITIES AND LESSONS LEARNT

AIDC GAUTENG

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ADDITIONAL SPEAKERS: MR ANDREW VELLEMAN

DURBAN AUTOMOTIVE CLUSTER KEY DEVELOPMENTS AND THE VISION FOR THE SECTOR IN SOUTH AFRICA

MS MICHELE ARDE

WESTERN CAPE AUTOMOTIVE CLUSTER KEY DEVELOPMENTS AND THE VISION FOR THE SECTOR IN SOUTH AFRICA

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Overall rating: Day 1 and Day 2

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WORKSHOPS AND EVENTS AT SA AUTOMOTIVE WEEK No less than 13 workshops or learning activities were conducted at which global best practice was shared with delegates.

These included Tooling and Manufacturing Innovations Seminar, Taiwan Tech Forum, Malaysia Rubber presentation, Defending Price Workshop, OEM supplier breakfast, Digital Showrooms Workshop hosted by GUMTREE, Electric Vehicle Workshop, Energy Efficiency Workshop hosted by NCPC, the RMI Careers Fair, World Skills Competition, Plastics Design competition, NAACAM AGM and SAMBRA Motor Insurers presentation

ENERGY EFFICIENCY WORKSHOP SPONSORED BY: THE INDUSTRIAL ENERGY EFFICIENCY PROJECT

DATE: TIME: VENUE:

TUESDAY 14 OCTOBER 2014 13H00 - 16H30 GALLAGHER CONVENTION CENTRE AUDITORIUM

This half day workshop is hosted by the Industrial Energy Efficiency Project in South Africa. It will look at the benefits of implementing an ISO 50001 based energy management system in your plant, with case studies from industry success stories.

IEE Project experts will also present on the practical steps that can and should be taken to improve energy efficiency in an automotive plant of any size and how and why to aim for ISO 50001 certification.

Presentations / topics will include:

• Energy savings through ISO 50001 energy management certification – industry case study • How and why to aim for ISO 50001 • Case studies and practical guidelines for SMEs in the automotive sector The IEE Project has facilitated the implementation of energy savings totalling 571 GWh in 54 industry plants since 2011, with savings currently valued at R344 million.

Two of only four companies currently certified for ISO 50001 in South Africa are automotive manufacturers that participated in the IEE Project. www.iee-sa.co.za

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DEFENDING THE PRICE DATE: TIME: VENUE:

THURSDAY 16 OCTOBER 2014 08H00 FOR 08H30 – 15H00 GALLAGHER CONVENTION CENTRE, HALL 5, MEZZANINE LEVEL

THE PRESENTER: Steve heads up Kotler Marketing’s Automotive and Heavy Duty practice. Steve is a sales and marketing practitioner with over 27 years of professional experience.

Prior to joining Kotler, Steve spent the majority of his professional career at Michelin Tire. While at Michelin, Steve excelled as a leader in sales and marketing. His P&L responsibilities spanned multiple divisions such as Passenger, Truck, and Earthmover.

Steve’s division was one of the first at Michelin to re-organize and adopt marketdriven concepts and management techniques. Under Steve’s leadership, Michelin’s Truck and Earthmover divisions routinely exceeded projections and still remain market share leaders today.

While at Kotler Marketing Group, Steve works closely with automotive and heavy duty parts suppliers to document and demonstrate the value of their offering. Since joining Kotler Marketing 7 years ago, Steve has helped suppliers to resist demands for price reductions and cost-downs. His clients have been able to generate top-line growth as a result.

In his capacity as Practice Lead, Steve also conducts sales training programs designed to teach suppliers how to defend price, and has conducted nearly 150 workshops for sales and marketing teams throughout the world. Current and former clients include BASF, Valeo, Siemens, PPG, Tower Automotive, Goodyear Dunlop, Kostal, Mulimatic and Arcelor Mittal, to name a few.

TIME 08H00 to 08H30

THEME/TOPIC

PRESENTER

Welcoming & Registration

08H30 to 09H30

Building the case for value

Mr. Steve Rose

09H30 to 10H30

Industry case study

Mr. Steve Rose

10H30 to 10H45 10H45 to 12H00 12H00 to 12H45

Tea Constructing a benefits framework

Mr. Steve Rose

Lunch

12H45 to 14H00

Documenting value

Mr. Steve Rose

14H00 to 14H45

Overcoming objections and defending your price

Mr. Steve Rose

14H45 to 15H00

Industry best practices

Mr. Steve Rose

15H00 to 17H00

Close and opportunity to network/visit tradeshow

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MANUFACTURING & TOOLING DATE: TIME: VENUE:

WEDNESDAY 15 - THURSDAY 16 OCTOBER 2014 08H30 FOR 09H00 – 17H00 GALLAGHER CONVENTION CENTRE AUDITORIUM

DAY 1 TIME

THEME/TOPIC

PRESENTER

09:00 to 09:15

ORGANISATION

Welcoming

09:15 to 09:45

Individualization and Spare Parts Supply. Entry points for the industrial application of Additive Manufacturing in the Automotive Industry and its Suppliers

Prof. Dr.-Ing. Andreas Gebhardt

Dean of Engineering: Aachen University of Applied Sciences, Germany

09:45 to 10:15

Resource Efficiency - Driver for Innovations in Car Manufacturing

Dr. Andreas Sterzing

Division Director “Bulk Metal Forming” at Fraunhofer Institute for Machine Tools and Forming Technology (IWU), Germany

Mr. Garth Williams

Director: Advanced Manufacturing Technologies SA Department of Science and Technology (DST)

10:15 to 10:45

Africa’s Advanced Manufacturing

10:45 to 11:00

Tea

11:00 to 11:30

Local supply capabilities in supplying aluminium products to the Automotive Industry

Mr. Mark Krieg

Executive Director: Aluminium Federation of South Africa

11:30 to 12:00

Automated assembly cells for complex light weight parts with multiple joining technologies to meet technology demand of current and future car models in South Africa.

Mr. Michael Blechinger

Plant Manager, East London Stamptec SA (Pty) Ltd

12:00 to 12:30

The Gauteng Tooling Cluster’s Response to Automotive needs enabled by the TASA Franchise Model

Mr. Vusumuzi Mkhize

National Chairman: Toolmaking Association of South Africa

12:30 to 13:30

13:30 to 13:40

Lunch Mr. Pei-Yung Hsu Representative , Taipei Liaison Office in the RSA

Opening Remarks

13:40 to 13:50

Kick off and Group Photo

13:50 to 14:10

Keynote Speech Taiwan’s machine tool wisdom manufacturing might contribute to the South African automotive industry

Mr. Lee Hwang

14:10 to 14:40

New Product Launch, Technical Presentation Topic: Tong Tai intelligence processing technology and solutions on auto parts

Mr. Paul Savides

Managing Director PBS Machine Tools (PTY) LTD. (Tongtai Machine & Tool Co., Ltd. Rep)

14:40 to 15:10

New Product Launch, Technical Presentation Topic: Taiwan auto mold manufacturing intellectual technology and solutions

Mr. Eric Wu

Marketing Manager Vision Wide Tech Co., Ltd.

15:10 to 15:30

Vice President Topology Research Institute

Q&A Session

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

23

DAY 2 TIME

THEME/TOPIC

PRESENTER

09:00 to 09:15

ORGANISATION

Welcoming

09:15 to 09:45

Advanced Filling with Volumetric Flow control for Class A surface

Dipl.-Ing. Kai Irlenborn

Sales Manager Automotive Emerging Markets Synventive Molding Solutions GmbH

09:45 to 10:15

Manufacturing by design – Where capability, capacity and competency meet

Mr. Hugo van Niekerk

Business Manager:Festo Pty (Ltd)

10:15 to 10:30

Tea

10:30 to 11:00

Manufacturing by design – The Industrial Design Perspective for Automotive Component Product Design

Mr. Michael Whythe

Lecturer, Tshwane University of Technology

11:00 to 11:30

Powder Metallurgy for Automotive Parts Manufacturing

Dr. Hilda Chikwanda

Research Group Leader for the Powder Metallurgy Technologies (PMT) Council for Scientific and Industrial Research

11:30 to 12:00

Add to the manufacturing “Value Chain” using Two Shot (2K) injection moulding

Mr. Ron MacLarty

Managing Member: Ideal Moulds SA/Vangest Group Portugal

12:00 to 12:45

Close and opportunity to network/visit tradeshow

KEYNOTE SPEAKERS:

PROF. ANDREAS GEBHARDT

DEAN OF ENGINEERING AT AACHEN UNIVERSITY OF APPLIED SCIENCES GERMANY INDIVIDUALIZATION AND SPARE PARTS SUPPLY. ENTRY POINTS FOR THE INDUSTRIAL APPLICATION OF ADDITIVE MANUFACTURING IN THE AUTOMOTIVE INDUSTRY AND ITS SUPPLIERS

DR. ANDREAS STERZING

DIVISION DIRECTOR “BULK METAL FORMING” FRAUNHOFER INSTITUTE FOR MACHINE TOOLS AND FORMING TECHNOLOGY (IWU) GERMANY RESOURCE EFFICIENCY DRIVER FOR INNOVATIONS IN CAR MANUFACTURING

MR. GARTH WILLIAMS

DIRECTOR: ADVANCED MANUFACTURING TECHNOLOGIES SA DEPARTMENT OF SCIENCE AND TECHNOLOGY(DST) AFRICA’S ADVANCED MANUFACTURING

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

24

ADDITIONAL SPEAKERS:

MR. MARK KRIEG

MR. MICHAEL BLECHINGER PLANT MANAGER, EAST LONDON STAMPTEC SA (PTY) LTD

MANAGING MEMBER: IDEAL MOULDS SA/VANGEST GROUP PORTUGAL

LOCAL SUPPLY CAPABILITIES IN SUPPLYING ALUMINIUM PRODUCTS TO THE AUTOMOTIVE INDUSTRY

AUTOMATED ASSEMBLY CELLS FOR COMPLEX LIGHT WEIGHT PARTS WITH MULTIPLE JOINING TECHNOLOGIES TO MEET TECHNOLOGY DEMAND OF CURRENT AND FUTURE CAR MODELS IN SOUTH AFRICA.

ADD TO THE MANUFACTURING “VALUE CHAIN” USING TWO SHOT (2K) INJECTION MOULDING

DIPL.-ING. KAI IRLENBORN

MR. MICHAEL WHYTHE

EXECUTIVE DIRECTOR: ALUMINIUM FEDERATION OF SOUTH AFRICA

SALES MANAGER AUTOMOTIVE EMERGING MARKETS / SYNVENTIVE MOLDING SOLUTIONS GMBH ADVANCED FILLING WITH VOLUMETRIC FLOW CONTROL FOR CLASS A SURFACE

LECTURER TSHWANE UNIVERSITY OF TECHNOLOGY

MANUFACTURING BY DESIGN THE INDUSTRIAL DESIGN PERSPECTIVE FOR AUTOMOTIVE COMPONENT PRODUCT DESIGN

MR. RON MACLARTY

MR. HUGO VAN NIEKERK

BUSINESS MANAGER:FESTO PTY (LTD) MANUFACTURING BY DESIGN WHERE CAPABILITY, CAPACITY AND COMPETENCY MEET

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

25

ADDITIONAL SPEAKERS:

DR. HILDA CHIKWANDA

RESEARCH GROUP LEADER FOR THE POWDER METALLURGY TECHNOLOGIES (PMT) COUNCIL FOR SCIENTIFIC AND INDUSTRIAL RESEARCH POWDER METALLURGY FOR AUTOMOTIVE PARTS MANUFACTURING

MR. VUSUMUZI MKHIZE

NATIONAL CHAIRMAN: TOOLMAKING ASSOCIATION OF SOUTH AFRICA TASA GAUTENG’S RESPONSE TO AUTOMOTIVE COMPONENT PRODUCERS TOOL NEEDS – CLUSTERING TOOLMAKERS WITH STANDARDISED TOOLKITS.

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

26

TAIWAN PRESS CONFERENCE & TECH FORUM

DATE: WEDNESDAY 15 OCTOBER 2014 TIME: 13H30 - 16H00 VENUE: GALLAGHER CONVENTION CENTRE, AUDITORIUM TIME 13:30 to 13:40

THEME/TOPIC

PRESENTER

Mr. Pei-Yung Hsu Representative , Taipei Liaison Office in the RSA

Opening Remarks

13:40 to 13:50

ORGANISATION

Kick off and Group Photo

13:50 to 14:10

Keynote Speech Taiwan’s machine tool wisdom manufacturing might contribute to the South African automotive industry

Mr. Lee Hwang

14:10 to 14:40

New Product Launch, Technical Presentation Topic: Tong Tai intelligence processing technology and solutions on auto parts

Mr. Paul Savides

Managing Director PBS Machine Tools (PTY) LTD. (Tongtai Machine & Tool Co., Ltd. Rep)

14:40 to 15:10

New Product Launch, Technical Presentation Topic: Taiwan auto mold manufacturing intellectual technology and solutions

Mr. Eric Wu

Marketing Manager Vision Wide Tech Co., Ltd.

15:10 to 15:30

Vice President Topology Research Institute

Q&A Session

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

27

ELECTRIC VEHICLES WORKSHOP SPONSORED BY T-SYSTEMS DATE: TIME: VENUE:

THURSDAY 16 OCTOBER 2014 08H30 FOR 08H50 - 13H00 GALLAGHER CONVENTION CENTRE AUDITORIUM

TIME

THEME/TOPIC

PRESENTER

ORGANISATION

08:30 - 08:50

REGISTRATION & REFRESHMENTS

08:50 - 09:00

Welcome

Mr Dirk Odendaal

Chairman of the Electric Vehicle Infrastructure Alliance

09:00 - 09:30

Presentation: Smart Mobility

Mr Carel Snyman

Green Transport Manager: South African National Energy Development Institute

09:30 - 10:00

Presentation: BMW i - Automobility Converges

Mr Deena Govender

BMW Group South Africa: Manager: BMW i

10:00 - 10:30

BREAK

10:30 - 11:00

Presentation: Electric Vehicles Challenges and Opportunities for the Utility

Mr Amal Khatri

Eskom Research Testing and Development: Chief Advisor Research and Operations

11:00 - 11:30

Presentation: Data Management and E-mobility Services

Mr Michael Frans

T-Systems South Africa (Pty) Ltd: Business Development ManagerAutomotive

11:30 - 12:00

BREAK

12:00 - 12:30

Presentation: The Case for Transport Electrification – A View from the Finance Sector

Dr Gary Kendall

Nedbank: Sustainability: Enterprise Governance and Compliance

12:30 - 13:00

Presentation: South Africa’s approach to establishing the EV industry

Mr Dirk Odendaal

Chairman of the Electric Vehicle Infrastructure Alliance

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

28

WORKSHOP SPEAKERS:

MR AMAL KHATRI

DR GARY KENDALL

MR MICHAEL FRANS

ESKOM RESEARCH TESTING AND DEVELOPMENT: CHIEF ADVISOR RESEARCH AND OPERATIONS

NEDBANK, SUSTAINABILITY: ENTERPRISE GOVERNANCE AND COMPLIANCE

T-SYSTEMS SOUTH AFRICA (PTY) LTD: BUSINESS DEVELOPMENT MANAGER, AUTOMOTIVE

ELECTRIC VEHICLES CHALLENGES AND OPPORTUNITIES FOR THE UTILITY

THE CASE FOR TRANSPORT ELECTRIFICATION. A VIEW FROM THE FINANCE SECTOR

DATA MANAGEMENT AND E-MOBILITY SERVICES

MR DIRK ODENDAAL

CHAIRMAN OF THE ELECTRIC VEHICLE INFRASTRUCTURE ALLIANCE SOUTH AFRICA’S APPROACH TO ESTABLISHING THE EV INDUSTRY

MR CAREL SNYMAN

GREEN TRANSPORT MANAGER: SOUTH AFRICAN NATIONAL ENERGY DEVELOPMENT INSTITUTE SMART MOBILITY

MR DEENA GOVENDER

BMW GROUP SOUTH AFRICA: BMW I BMW I - AUTOMOBILITY CONVERGES

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

29

DIGITAL SHOWROOMS: BREAKFAST PRESENTATION SPONSORED BY GUMTREE DATE: TUESDAY 14 OCTOBER 2014 TIME: 08H00 FOR 08H30 - 11H30 VENUE: GALLAGHER CONVENTION CENTRE AUDITORIUM

TIME

THEME/TOPIC

PRESENTER

08:30 - 09:000

Guests seated and continental breakfast served

09:00 - 09:15

Welcome address

09:15 - 09:30

Hot breakfast served

09:30 -10:00

Keynote Address

Joan Nel, Gumtree South Africa Country Manager

10:00 - 11:30

Panel Discussion Topics to include: Lead Management, Automotion, Dealer Needs, Advertising & Promotion best practice

Facilitated by Jeff Osborne Panel: Kevin Bainbridge, Maruck Badach & Sharl Venter Audience Q&A

11:20 - 11:30

Close

Jeff Osborne, Head of Gumtree Auto

Jeff Osborne, Head of Gumtree Auto

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

30

MALAYSIAN RUBBER PRESENTATION DATE: TIME: VENUE:

TUESDAY 14 OCTOBER 2014 14H00 - 15H00 GALLAGHER CONVENTION CENTRE, MEZZANINE LEVEL, HALL 5

THE MALAYSIAN RUBBER EXPORT PROMOTION COUNCIL (MREPC) WILL BE PRESENTING TO THE AUTOMOTIVE INDUSTRY AND INTERNATIONAL BUYERS AT SA AUTOMOTIVE WEEK, THE PRESENTATION WILL SERVE AS AN INTRODUCTION TO MALAYSIA’S PRODUCTION CAPABILITY FOR QUALITY RUBBER AUTOMOTIVE PARTS. About MREPC: The Malaysian Rubber Export Promotion Council (MREPC) is an export promotion agency for rubber and rubber manufactured products from Malaysia. It acts as a link between buyers / importers and rubber product manufacturers in Malaysia.

Vision: Malaysia as a leading exporter of quality rubber products Mission: 1. To facilitate and promote the export of quality rubber products 2. To identify market opportunities 3. To enhance market access Malaysia is a major exporter of high quality rubber products. Malaysia has progressed successfully from largely an exporter of raw rubber to an exporter of wide range of value added rubber products. Malaysia is widely recognized for its competitiveness in meeting the world’s demand for high quality rubber and rubber products. With sound manufacturing practices and continuous innovation, Malaysian manufacturers have proven themselves capable of adapting to meet specific customer requirements. The Malaysian rubber and rubber product industry has the advantage of R&D support and testing laboratories provided by Malaysian Rubber Board and the Tun Abdul Razak Research Center (TARRC) in the United Kingdom.

Malaysian manufacturers produce rubber automotive components not only for aftermarket but also as original equipment (OEM) for various makes of cars and trucks including brands from Japan, Korea, Europe and America. Production of rubber and rubber based automotive parts, for export as well as the domestic market is set to grow with over 100 manufacturers of varying sizes seeking to expand capacity, improve quality and develop new markets.

With strong R&D support and other government and private sector institutions, Malaysian manufacturers have developed the capacity to produce a wide array of automotive parts, ranging from simple products such as car mats, weather-strips, various types of hoses, dust cover, boots and bellows and mud flaps to complex components such as bushes, seals, gaskets, vibration mountings and various rubber-to-metal bonded parts. Many Malaysian rubber automotive parts manufacturers have been certified as compliant to various international quality standards, including ISO 9001, ISO 14000 and ISO /TS 16949, demonstrating a commitment to quality. In addition, most manufacturers have proven track records and have shown themselves to be reliable and innovative in meeting the specific requirements of customers.

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

31

NAACAM ANNUAL GENERAL MEETING DATE: TIME: VENUE:

THURSDAY 16 OCTOBER 2014 14H30 - LATE GALLAGHER 3

NAACAM MEMBERS ONLY

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

32

COCKTAIL NETWORKING FUNCTION SPONSORED BY THE CITY OF TSHWANE DATE: TIME: VENUE:

TUESDAY 14 OCTOBER 2014 17H15 FOR 17H30 - 20H00 GALLAGHER ESTATE RESTAURANT

SITE TOUR DATE: TIME: VENUE:

FRIDAY 17 OCTOBER 2014 08H00 FOR 08H30 - 17H00 MEET IN PARKING AREA B

SOUTH AFRICAN AUTOMOTIVE WEEK SITE TOUR PROGRAMME ALL DELEGATES 08h30

Bus departs from Gallagher Convention Centre – Parking Area B

09h15

Arrive: Ford Incubation Centre, Silverton

11h15 – 12h00

Arrive: Automotive Supplier Park (ASP), Rosslyn

12h00 - 12h30

Lunch at the Automotive Industry Development Centre OPTION 1

OPTION 2

12h30 – 13h30

Presentation on AIDC Programmes and the Automotive Supplier Park

Depart for BMW plant tour (1pm-4pm).

Limited to 25 pax

13h45 – 14h45

Visit MSSL Global RSA

BMW

14h45 – 15h45

Visit UTI

BMW

15h45

Supplier Park Tour finishes 3:45pm

BMW tour finishes 3:45pm

16:00

Return to Gallagher

17h15

Estimated time of arrival at Gallagher Convention Centre

Return to Gallagher via Supplier Park

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

33

OEM SUPPLIERS BREAKFAST HOSTED BY THE NAAMSA PURCHASING COUNCIL DATE: TIME: VENUE:

THURSDAY 16 OCTOBER 2014 08H30 - 10H00 GALLAGHER ESTATE RESTAURANT

South Africa's OEM purchasing heads (NAAMSA Purchasing Council) will be present to address suppliers on the latest developments, and specifically the purpose and activity of the Council. The address will be led by Council Chair, Theunis Rootman. All delegates get free access to the tradeshow and online match-making programme.

SAMBRA INSURERS AWARDS BREAKFAST

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

34

TRADE SHOW The tradeshow consumed halls 4 and 5 at Gallagher Convention Centre and ran over three days. Tues 14 to Thursday 16 October from 10am – 5pm.

THE 165 EXHIBITING ORGANISATIONS WERE ALSO PROVIDED AS PART OF THEIR EXHIBITION COST: • Free access to the online match-making programme • Free logo and listing in Official Visitors Catalogue distributed to all participants • Logo flighted on www.saaw.co.za and in newsletters and selected print adverts.

Collectively 56% of exhibitors concluded deals valued above R50 000 at the event. Of that total, 15% netted deals valued between R100 000 and R500 000 and 21% concluded deals at the event above R500 000.

59% of exhibitors made use of the online match-making programme and the same percentage of exhibitors forwarded complimentary tradeshow tickets to clients as an additional marketing tactic.

Several exhibitors suggested that the Week could be improved by extending opening hours or making use of a weekend to attract greater numbers.

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

STAND NAME

NO

NO35

STAND NAME

3D PRINTING SYSTEMS SA

58

CNC ROBOTICS

11, 12

3D SOLIDS AMT

114

COEGA

155

3M

172

COMMERCIAL AUTO GLASS

119

ABS

172

COMMERCIAL AUTO GROUP

19

ADVANCED ENERGY FOUNDATION

156

COMPAK RAMPS

36

AFRICAN CORPORATE CLEANING

65

CSIR

18, 77

ALUMINIUM FEDERATION OF SOUTH AFRICA

163

DAL AGENCY PTY LTD

46

ANYTECH

128, 134

DAMITA NATIONAL AUTOMOTIVE CENTRE

152

ATLANTIC MARKETING

56

DB SCHENKER

49, 50

APPLUS IDIADA

92

DIAMOND COMPONENTS MANUFACTURING PTY LTD

153

ARMOLOGY

158

DIRKER MACHINE MANUFACTURERS

70, 71

ASTRO HOLDINGS

163

DURBAN AUTOMOTIVE CLUSTER

158

AUTOCAST

163

ELIDZ

155

AUTOMOTIVE BUSINESS REVIEW

29, 30

ENGELI ENTERPRISE DEVELOPMENT

143

AUTOMOTIVE INDUSTRY DEVELOPMENT CENTRE (AIDC)

73,97104,157

ERGONOMIX

62

AUTOMOTIVE INDUSTRY DEVELOPMENT CENTRE EASTERN CAPE (AIDCEC)

EXCEL CSEPEL MACHINE TOOLS LTD

112

155

FEDERAL MOGUL

111

AUTOXLOO

78

FIRSTLINK AUTO PARTS

38

AVATAR SOLUTIONS

23

FOXTEC-IKHWEZI

163

BAGSHAW FOOTWEAR

48

72

BARLOWORLD MOTOR RETAIL

172

FULING INTERNAL COMBUSTION ENGINE ACCESSORIES

BASF POLYURETHANES SOUTH AFRICA PTY LTD

127

GANZHOU JINGWEI SCIENCE & TECHNOLOGY

59

BCE CONSULTING - APDP & CUSTOMS SERVICES

GIFLO ENGINEERING T/A EXCALIBER

54, 55

171

GKN SINTER METALS

89

BENTELER SOUTH AFRICA

42

GLASURIT

172

BHP BILLITON

163

GONDOLIER

172

BIDVEST AUTOMOTIVE

172

HERMISOURCE

7

BORDER KEI CHAMBER OF BUSINESS

155

HULAMIN

163

BORBET

163

HYDRA-TEST

35

BREAKER SOFT - DESIGNED FOR THE PARTS RETAILER

149

IDC

95

IDLELO MEDIA GROUP

124

BUFFALO CITY METROPOLITAN MUNICIPALITY

151

IM WORKSHOP EQUIPMENT

126

BULLDOG ABRASIVES

172

IMPERIAL

172

CABBY CANDI

142

IMP

10

CARL BECHEM AFRICA

110

INNO TEXTILES

117

CAT-WWL LOGISTICS

61

INSTITUTE FOR ADVANCED TOOLING

115

CDC

8

INTRINSYS

172

CHEP SOUTH AFRICA

91

ISRINGHAUSEN SA

39

CHONGQING HANGYU FRICTION PRODUCTS

93

IT DYNAMICS

84

JAKES AUTOPARTS

15, 79

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

STAND NAME

NO

JIANGXI GANGEAR TRANSMISSION MACHINERY

6

JIANGXI RONGCHENG MACHINERY MANUFACTURING CO LTD

STAND NAME

NO 36

PROGLOVE

141

PROVINCE OF THE EASTERN CAPE

155

44

RAMSAY

3, 4

JIANGXI SINODEF INTERNATIONAL TRADE

52

ROCK SOLID INDUSTRIES

158

JINAN ZHONGZHAN INTERNATIONAL TRADE

93A

ROSSLYN HUB

47

JURATEK

37

SAIPA

KESTREL FINANCIAL SERVICES

135

86, 87, 88

KOSSAN RUBBER INDUSTRIES BHD

51

SAMBRA

172

LESOTHO - INVEST, LIVE, PROSPER

165

SANTAM

172

LOCUS LUBRICATION

31

SAR ELECTRONIC SA

83

LSA SYSTEMS

43

SAVINO DEL BENE

66, 67

LS TECHNOLOGIES PTY LTD

16, 17

SCHMACO AUTO PARTS INDUSTRIES SDN BHD

24

LUCAS-NUELLE GMBH TRAINING SOLUTIONS

118

SCHNELLECKE SOUTH AFRICA

109

LUMEN

158

SDV AUTOMOTIVE

69

MCNAUGHTANS

158

SHANDONG RUIYU ACCUMULATOR

107

MAKING MEDIA

94

SHANGHAI RUIZHAN INDUSTRIAL DEVELOPMENT

107A

MALAYSIAN RUBBER EXPORT PROMOTION COUNCIL

116

SHEQ NATIONAL CERT

25

MASTERDRIVE ADVANCED DRIVER TRAINING

SMMT

33

20

SOMTA

158

MAXIDOR

126A

SSAB SOUTH AFRICA

74

MERSETA

166

SUMITOMO

158

METAIR

81, 82

SUSSEX AUTO PARTS

34

METPRO GROUP LTD

13

TAIZHOU GOLDMAX POWER CORPORATION

1

MIRCOFINISH

158

TENTE CASTORS SOUTH AFRICA PTY LTD

90

MIYAZU (MALAYSIA) SDN BHD

169

TOOLING ASSOCIATION SA: GAUTENG

63, 64

NAACAM / AIEC

5

TRACEABILITY SOLUTIONS

108

NAMIBIAN HIGH COMMISSION

2

TRADE AND INVESTMENT KWAZULU-NATAL

158

NELSON MANDELA BAY BUSINESS CHAMBER

155

TSHWANE UNIVERSITY OF TECHNOLOGY (TUT)

68

NELSON MANDELA BAY MUNICIPALITY

155

T-SYSTEMS

76

NOISE CLIPPER PTY LTD

45

ULTRA TUNE

172

NORTHERN AUTO PANELBEATERS

172

UNIVERSAL EQUIPMENT

40, 41

ORYX ENERGIES

113

UNIVERSAL TOOL & PATTERNMAKERS

OSIBA AUTOMOTIVE

53

26, 27, 28

OZZY’S ECO DECOR

150

UTI

125

PALZEN AUTOGAS

159, 160

VIZ-MEC DESIGN

146

PFK ELECTRONICS

75

VOESTALPINE STAMPTEC SOUTH AFRICA

57

POMSAN | TT TEKNOTEK AUTOMOTIVE

60

WEBROY

158

POWERTECH BATTERIES - WILLARD BATTERIES

WINBO SOUTH AFRICA

14

161

WORLD SKILLS SOUTH AFRICA

172

ZEISS

85

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

37

THE FOLLOWING ORGANISATIONS WERE REPRESENTED IN THE EXHIBITION:

D

Walcom

SU R E S

.

N

L LTD EA

OMINIO

www.sar.biz

Plastic Repair Metal Bonding Sealants

R

Professional Quality Spray Painting Equipment

TECNA R

SPOT WELDING EQUIPMENT

B O DYF I L L E R S • S E A L A N TS • A D H E S I V E S • S U R FAC E COAT I N G S •

Mould & Die

Universal Tool & Patternmakers

600 mm

W o r ld C la s s A b r a s iv e s

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

38

VISITOR PROFILE A total of 3597, including 116 international automotive trade and media delegates from 21 countries, attended this Trade only initiative over three days.

This figure excludes more than 50 foreign trade ambassadors who met with the Dep Minister of dti at The Week.

Roughly 75% of visitors were from Gauteng province. 46% of conference delegates were from Gauteng with the Eastern Cape and Kwazulu Natal at 19% each.

Day

%

14-Oct

34%

15-Oct

29%

16-Oct

19%

Total

3597

100%

Country

Total

Australia

1

Belgium

1

Botswana

4

China

12

France

1

Germany

8

Hungary

3

Iran

4

Lesotho

6

Malaysia

11

Namibia

5

Nigeria

8

Russia

6

Spain

4

Swaziland

1

Taiwan

6

Thailand

4

Turkey

5

United Kingdom

9

United States Of America

4

Zimbabwe

3

Total

116

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

39

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

40

ECONOMIC IMPACT ASSESSMENT ON THE VALUE OF SOUTH AFRICAN AUTOMOTIVE WEEK (SAAW) FOR THE GAUTENG PROVINCE 2014 EXECUTIVE SUMMARY: Hosting the South African Automotive Week in Gauteng holds substantial tangible and intangible benefits for the Province and its rate/tax payers.

A total value of R21 219 000.00 is estimated to have been generated (85% for Gauteng as host) as a direct result of the visitor and event spend created by SAAW. Please see Framework 1 on and the notes explaining the projections in the Notes to Framework 1.

Over and above this amount a projected figure of R 22 750 000 worth of annual business is forecast to have been concluded at the event. This cash injection is not part of “normal business” and must be seen as an additional income stream for the industry.

Given that 75% of visitors and 60% of exhibitors were Gauteng companies there is a strong likelihood that the bulk of the business was secured for Gauteng organizations.

The increased number of national and international exhibitors (40%) has greatly increased the spend into the region.

SAAW is a prime vehicle for positioning the host as the preferred investment location and trading partner in Africa, with at least an 18 month ongoing marketing programme, (incl international marketing) the value of coverage exceeding R10m.

Should the event be successful in generating or facilitating the investment of an automotive organization R 652m would accrue to the Province (excluding growth created through jobs). Please see the rationale for this figure on Page 4. This illustrative guide is based on scenario figures designed by Coega.

Approximately 350 full-time jobs, 400 construction and 60 part-time jobs stand to be created through the impact of SAAW in the event that it is successful in securing such investment.

THE IMPACT ASSESSMENT BROKEN DOWN SAAW IS AN ATTRACTIVE GOVERNMENT INVESTMENT OPTION GIVEN: 1. Its focus on the burgeoning automotive sector which accounts for a large % of manufacturing activity in Gauteng, and the widely accepted view that its current contribution to and future potential economic growth and employment opportunities outweigh any other sector.

2. The event, excluding an automotive investment and any anticipated investment or business deals concluded during or after the event, raised R 21.0m in value for the Province (85% of total SAAW spend), in addition to numerous “intangible benefits”. Please see Framework 3. Given its unique focus on the component manufacturing sector, its international scope, together with the support of the Department of Trade and Industry - SAAW is poised to facilitate foreign direct investment. A large international presence including from the UK, China and Russia is illustrative of this potential.

4. SAAW aims to promote the establishment of one automotive investment, with a projected value of R600m. Please see Rationale 1 on Page 4 below.

5. The investments would create an estimated 350 fulltime jobs, 1000 upstream and downstream jobs and 400 jobs during the construction phase.

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

41 6. The SAAW aims to facilitate licensing and supply agreements valued at R30m.

7. Local manufacturers are under pressure to develop partnerships with international manufacturers. It is believed that SAAW is able to assist in the facilitation of such agreements. During SAAW’s match making programme over 495 meetings were scheduled between buyers and suppliers over the Week in the Province with international delegates scheduling a lions share of appointments 8. Momentous logistical exercise of hosting SAAW will have created 3 full-time jobs in the services arena, 60 parttime jobs offering skills transfer and practical experience over a period of four weeks.

9. The event generated R 8.4m in company taxes and R2.6m in value added tax.

10. SAAW is a key part of the Province’s plan to consolidate the Manufacturing base and tourism sectors and establish it as the preferred investment location.

11. The event contributes to the development of scarce and specialized skills – global benchmarks and innovation.

12. The value raised around international and national media/marketing is projected at R10.5m, while the long-term effect, in terms of future and or return visits, is also substantial but has not been calculated. (Includes TV, radio, print, online marketing but excl direct marketing).

13. Models exist to evaluate the revenue of return visits (for business or tourism) which are an important part of an economic impact assessment of this nature.

14. Intangible benefits (listed in Framework 2) include: • Community Development • Civic Pride • Event Product Extension • Long Term Promotional Benefits • Induced development and construction expenditures • Additional trade and business development • Increased property values 15. SAAW will have a very positive influence on: • Strengthening the Gauteng area as an automotive region/ hub and Tshwane as Automotive City.

• Down and upstream manufacturing and job creation opportunities • Strengthening the logistical links and clout we may have as a region. Raise the profile of needs for upgrades of road, air and rail infrastructure and related communication and logistical networks

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

42

RATIONALE 1 The below examples of the impact of an investment into the sector have been calculated based on a real case, current scenario by a credible automotive organization based on industry benchmarks and info captured.

EXAMPLE 1- FOURTH TIER SUPPLIER. Investment Value:

+-R20 billion

Jobs:

1000 (Much more downstream and up stream)

Construction Employment

7800

EXAMPLE 2- THIRD TIER SUPPLIER Investment Value:

R1 billion

Jobs:

105 direct ( 4500 upstream & downstream)

Construction Employment

800

EXAMPLE 3- AUTOMOTIVE LOGISTICAL SERVICE PROVIDER: Investment Value:

R50m

Jobs:

75 ( 150 up and down stream)

Construction Employment

Up to 200

EXAMPLE 4- BIO-FUEL RELATED INVESTMENT Investment Value:

R 700m

Jobs:

350 in the plant. (Over a 8 year period 40 000 in a related sector up and down stream)

Construction Employment

725 – 1000

EXAMPLE 5- VEHICLE ASSEMBLING Investment Value:

R600m

Jobs:

300-350 to 1000 (More than double this up and down stream excluding possible synergetic investments by automotive suppliers)

Construction Employment:

300 – 400

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

43

FRAMEWORK 1

INDUSTRY SEGMENT

Accommodation

GDE by Category Source

GDE by geographic source

Visitors/ Delegates

From Gauteng

3 240 0001

Food & Beverage

1 800 0003

Internal Transport

280 0005

Shopping

900 0007

Organised Tours

280 0008

Entertainment

660 0009

Design & Printing

853 00010

Décor + Gifts

14 72811

Equipment Hire

1 577 00012

Advertising/ Marketing

1 350 000

Organisers / Sponsors 72 0002

GDE supplier allocation as a %

From outside From outside of Gauteng but the RSA in RSA R5 584 141 21

R3 397 80020

Suppliers Suppliers outside of in Gauteng Metro

Suppliers outside of RSA

85%

0%

15%

32 0004

Photography/ 75 005 Videography, media Shipping Venue Hire Travel (flights) Cleaning + Security+ First aid Staff costs Tourism Levy Airport Taxes VAT Total Tax

300 000 510 00013 4 494 00014 30 460 2 210 61315 39 00017 1 926 00018 2 605 932

SUBTOTAL 18 613 806

21 219 738 8 487 895 19

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

44 NOTES TO FIGURES IN FRAMEWORK 1 Note 1 - based on a total number of 900 visitors staying 3 bed nights @ an average R 1200 per night Note 2 - based on a total number of 16 paid for visitors by sponsors or organisers staying 3 bed nights @ an average R 1500 per night Note 3 - based on 900 visitors for four days @ R 500 per day per person Note 4 - based on 16 paid for visitors by sponsors or organizers for four days Note 5 - Transfers for VIP’s between hotels, venue and airport x 4 days + site tours + 200 car rentals.

Note 7 – based on 900 people spending on average R 1000 each Note 8 – 80 people decide to take one organized trip/tour spending on average R3500 Note 9 - Organised entertainment budget for cocktail function and other networking functions + Each of 2000 visitors are expected to spend R 300 each on their personal entertainment = R 600 000 Note 10 – includes marketing brochures for local and international sent via sponsors and DTI office worldwide, website design and costs, visitor catalogue, signage, lanyards, conference material, expo layout, branding Note 11 – Note 12 - Registration system (R120 000) Trade Show set-up, shell schemes, furniture hire, carpeting, Electrics (R1 500 000), AV and plasma screens (R 65 000), Note 13 – Gala Networking Dinner and Moffet on Main Note 14 - Revenue from flight costs based on 116 international delegates paying R 20 000 per flight plus 900 national delegates paying an average of R4500 per flight. Plus staff flights re show promotion.

Note 15 – Calculated on the utilization of a Project Director, 3 Senior project managers (over a two year period) + contract staff, international agents and 60 part-time staff.

Note 17 – Compulsory Tourism levy calculated at 1% of accommodation bill.

Note 18 – Airport taxes calculated at 30% of flight costs.

Note 19 – Tax calculated at 40% on revenue earned.

Note 20 – 116 international guests x 4 nights accommodation @ R1200p/n, R5000 spending each, X 15 meals each at R150 per meal + 100 flights x R20 000 Note 21 – 900 visitors from outside Gauteng and 35% exhibitors outside Gauteng – 30% of spend.

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

45

FRAMEWORK 2 INTANGIBLE IMPACTS BENEFITS

COSTS

SOCIAL BENEFITS

SOCIAL COSTS

• Community Development • Civic Pride • Event Product Extension

• Disruption to resident lifestyles • Traffic congestion • Noise • Crowding

ECONOMIC BENEFITS • Long Term Promotional Benefits • Induced development and construction expenditures • Additional trade and business development • Increased property values

ECONOMIC COSTS • Interruption of normal business

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

46

MARKETING & ADVERTISING SAAW 2014 received significant more coverage and marketing exposure (R6.3 million conservative caluculation) than previous editions.

The value of publicity received is estimated at R2.5 million.(refer to table 1.1) This is in addition to advertising budget of R1,1 million (refer to table 1.2) and communication placed through partner channels to a value of R2,7 million.

The calculated value of R6.3 million excludes outdoor advertising, radio advertising, promotional items, exhibition magazine, participant promotion, event listings (121 varified listings) and social media.

Paid for advertising included adverts in Business Report, Business Day, Engineering News, Sawubona, Government Digest and the Provincial Government Handbook for Gauteng, Fin Week and Wheels24, Autoforum, Road Ahead Magazine and F&T Weekly as well as the NAACAM Directory et al and online advertising. Please see table 1.2 for the full advertising placement schedule.

Automotive Business Review (ABR) was SAAW 2014’s official media partner but publicity was widely received with more than 50 automotive journalists in attendance at The Week.

IN ADDITION TO PRINT ADVERTISING AND A PUBLICITY CAMPAIGN, THE FOLLOWING MARKETING CHANNELS WERE USED. • • • • • • • • • • • • • • •

Website: www.saaw.co.za Printed marketing collateral ie, brochures, letterheads Branding ie pull-up banners, flags Street Pole ads Media Releases Radio Advertising: Highveld FM – 6 slots between October 10- October 12 valued at R 100 000 Promotional items (calendars, folders, pens, jackets) Airport TV screens.

Tele-marketing Sms alerts Newsletters Email signatures Complimentary tickets International agents Event Listings

EXHIBITION MAGAZINE DISTRIBUTED TO ALL TRADE SHOW VISITORS AND DELEGATES.

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

PUBLICITY RECEIVED TABLE 1.1 (SAMPLE OF COVERAGE AS MONITORED THROUGH NEWSCLIP) THIS IS NOT THE FULL LIST OF PUBLICITY, ONLY A SAMPLE. PUBLISHED REGION BROADCAST

ALLOCATED 3

ACCOUNTABILITY VALUE 5 664,00

Broadcast Algoa FM

14 Feb 14

Eastern Cape

14 Feb 2014

2 899,00

Broadcast Algoa FM

14 Feb 14

Eastern Cape

14 Feb 2014

1 858,33

Broadcast Algoa FM

15 Feb 14

Eastern Cape

2 May 2014

906,67

ONLINE

31

1 442 512,42

Online

Bizcommunity.com - Biz Community

15 May 14

International

15 May 2014

155 317,60

Online

Abrbuzz.co.za - Automotive Business Review

1 Sep 14

International

1 Sep 2014

3 633,99

Online

Abrbuzz.co.za - Automotive Business Review

9 Sep 14

International

9 Sep 2014

22 597,57

Online

Rmi.org.za - RMI

16 Sep 14

International

16 Sep 2014

15 287,82

Online

Autoforum.co.za - Autoforum

19 Sep 14

International

19 Sep 2014

17 000,39

Online

Iol.co.za/business - Iol Business Report

15 Sep 14

International

15 Sep 2014

47 777,20

Online

Autoforum.co.za - Autoforum

26 Sep 14

International

26 Sep 2014

3 550,45

Online

Rmi.org.za - RMI

30 Sep 14

International

30 Sep 2014

57 934,99

Online

Autoforum.co.za - Autoforum

14 Oct 14

International

14 Oct 2014

27 651,74

Online

Iol.co.za/business - Iol Business Report

15 Oct 14

International

15 Oct 2014

34 148,79

Online

Gov.za - Sa Government Online

13 Oct 14

International

16 Oct 2014

26 613,95

Online

Iol.co.za/business - Iol Business Report

17 Oct 14

International

18 Oct 2014

31 564,26

Online

Iol.co.za/business - Iol Business Report

16 Oct 14

International

18 Oct 2014

21 611,07

Online

Iol.co.za/business - Iol Business Report

16 Oct 14

International

18 Oct 2014

31 454,28

Online

Nmbt.co.za - Nelson Mandela 4 Feb 14 Bay Tourism

International

2 May 2014

16 402,05

Online

Mype.co.za - My PE

International

2 May 2014

16 430,70

5 Feb 14

47

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

48 Online

Abrbuzz.co.za - Automotive Business Review

14 Feb 14

International

2 May 2014

9 125,76

Online

Algoafm.co.za - Algoa FM

14 Feb 14

International

2 May 2014

13 959,00

Online

Ud-News.co.za - UD News

20 Feb 14

International

2 May 2014

6 834,88

Online

Surf4cars.co.za - Surf 4 Cars

16 Mar 14

International

2 May 2014

5 895,00

Online

Gov.za - Sa Government Online

1 Apr 14

International

2 May 2014

381 316,98

Online

Surf4cars.co.za - Surf 4 Cars

18 Mar 14

International

2 May 2014

5 895,00

Online

Myza.co.za - My ZA

17 Apr 14

International

2 May 2014

17 587,10

Online

Heraldlive.co.za - The Herald

22 Apr 14

International

2 May 2014

33 252,68

Online

Kzntopbusiness.co.za - KZN Top Business

30 Apr 14

International

30 Apr 2014

6 682,05

Online

Abrbuzz.co.za - Automotive Business Review

27 May 14

International

27 May 2014

10 233,65

Online

Automobil.co.za - Automobil

17 Jun 14

International

17 Jun 2014

32 246,44

Online

Exsa.co.za - Exhibition & Event Association of Southern 18 Jul 14 Africa

International

18 Jul 2014

29 786,12

Online

Abrbuzz.co.za - Automotive Business Review

8 Aug 14

International

8 Aug 2014

27 359,35

Online

Bdlive.co.za - Business Day Live

23 Oct 14

International

23 Oct 2014

141 713,34

Online

Bdlive.co.za - Business Day Live

30 Oct 14

International

30 Oct 2014

191 648,22

PRINT

50

1 004 250,59

Print

MECHANICAL TECHNOLOGY

1 Sep 14

National

1 Sep 2014

5 213,61

Print

AUTOMOBIL

1 Sep 14

National

1 Sep 2014

9 916,19

Print

BUSINESS REPORT (Cape Times)

15 Sep 14

Western Cape

15 Sep 2014

40 900,88

Print

BUSINESS REPORT (Pretoria 15 Sep 14 News)

Gauteng

15 Sep 2014

84 917,78

Print

BUSINESS REPORT (Mercury)

Kwazulu Natal 15 Sep 2014

32 082,54

15 Sep 14

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

49 Print

BUSINESS REPORT (Star)

15 Sep 14

Gauteng

15 Sep 2014

85 980,91

Print

CITIZEN, Motoring

24 Sep 14

National

24 Sep 2014

15 890,13

Print

AUTOLIVE

25 Sep 14

National

25 Sep 2014

7 026,90

Print

AUTOMOBIL

1 Oct 14

National

7 Oct 2014

19 000,00

Print

BUSINESS REPORT (Pretoria 15 Oct 14 News)

Gauteng

15 Oct 2014

37 475,45

Print

BUSINESS REPORT (Star)

15 Oct 14

Gauteng

15 Oct 2014

38 139,91

Print

BUSINESS REPORT (Cape Times)

15 Oct 14

Western Cape

15 Oct 2014

17 466,12

Print

BUSINESS REPORT (Mercury)

15 Oct 14

Kwazulu Natal 15 Oct 2014

15 588,69

Print

SA PLASTICS

1 Oct 14

National

15 Oct 2014

20 335,82

Print

SA PLASTICS

1 Oct 14

National

15 Oct 2014

6 064,49

Print

SA PLASTICS

1 Oct 14

National

15 Oct 2014

2 109,39

Print

SA PLASTICS

1 Oct 14

National

15 Oct 2014

2 834,49

Print

BUSINESS REPORT (Star)

17 Oct 14

Gauteng

17 Oct 2014

32 824,24

Print

BUSINESS REPORT (Cape Times)

17 Oct 14

Western Cape

17 Oct 2014

15 392,81

Print

BUSINESS REPORT (Mercury)

17 Oct 14

Kwazulu Natal 17 Oct 2014

12 219,53

Print

BUSINESS REPORT (Pretoria 17 Oct 14 News)

Gauteng

17 Oct 2014

32 292,68

Print

AUTOMOBIL

1 Mar 14

National

1 Mar 2014

4 415,24

Print

AUTOMOBIL

1 Mar 14

National

1 Mar 2014

8 142,86

Print

ABR (Automotive Business Review)

1 Mar 14

National

1 Mar 2014

8 893,72

Print

HERALD (Morning Final), Business

22 Apr 14

Eastern Cape

22 Apr 2014

31 424,10

Print

UD NEWS

20 Feb 14

Eastern Cape

20 Feb 2014

3 679,45

Print

EASTERN CAPE TODAY

7 Feb 14

Eastern Cape

7 Feb 2014

3 977,57

Print

AUTOMOBIL

1 Apr 14

National

1 Apr 2014

4 523,81

Print

AUTOMOBIL

1 May 14

National

1 May 2014

3 908,57

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

50 Print

ABR (Automotive Business Review)

1 Mar 14

National

1 Mar 2014

8 589,66

Print

MTM (Machine Tool Market Southern Africa)

1 May 14

National

1 May 2014

31 539,05

Print

WATTNOW

1 Jun 14

National

1 Jun 2014

4 743,92

Print

ABR (Automotive Business Review)

1 Jun 14

National

1 Jun 2014

14 860,87

Print

AUTOLIVE

24 Jul 14

National

24 Jul 2014

3 822,33

Print

MTM (Machine Tool Market Southern Africa)

1 Jul 14

National

1 Jul 2014

9 586,51

Print

MTM (Machine Tool Market Southern Africa)

1 Jul 14

National

1 Jul 2014

32 616,82

Print

MACHINERY & ACCESSORIES MARKET

1 Aug 14

National

1 Aug 2014

69 488,01

Print

SA PLASTICS

1 Aug 14

National

1 Aug 2014

10 052,55

Print

BUSINESS REPORT (Star)

16 Oct 14

Gauteng

16 Oct 2014

22 724,48

Print

BUSINESS REPORT (Star)

16 Oct 14

Gauteng

16 Oct 2014

38 671,48

Print

BUSINESS REPORT (Pretoria 16 Oct 14 News)

Gauteng

16 Oct 2014

22 458,69

Print

BUSINESS REPORT (Cape Times)

Western Cape

16 Oct 2014

10 743,55

Print

BUSINESS REPORT (Pretoria 16 Oct 14 News)

Gauteng

16 Oct 2014

38 139,91

Print

BUSINESS REPORT (Cape Times)

16 Oct 14

Western Cape

16 Oct 2014

18 659,85

Print

BUSINESS REPORT (Mercury)

16 Oct 14

Kwazulu Natal 16 Oct 2014

8 598,93

Print

BUSINESS REPORT (Mercury)

16 Oct 14

Kwazulu Natal 16 Oct 2014

14 733,83

Print

AUTOLIVE

23 Oct 14

National

23 Oct 2014

0,00

Print

AUTOLIVE

23 Oct 14

National

23 Oct 2014

28 763,97

Print

AUTOLIVE

23 Oct 14

National

23 Oct 2014

4 517,29

Print

AUTOLIVE

23 Oct 14

National

23 Oct 2014

8 301,01

16 Oct 14

84

2 452 427,01

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

51 PAID FOR ADVERTISING SCHEDULE

TABLE 1.2

ITEM

MEDIA

PLACEMENT DATE

Trade Publication adverts

Ndalo Media : Sawubona

2013/12/01 Published Date: November 2013

Trade Publication adverts

Sawubona

2013/07/01 Published Date: January 2014

Trade Publication adverts

Sawubona

2014/02/01 Published Date: March 2014

Trade Publication adverts

Sawubona

2014/05/01 Published Date: May 2014

Trade Publication adverts

Media 24: Fin week 231911

2013/10/01 Publication date 14 October 2013

Online Banner Adverts

media 24: FIN24

2013/10/01 Publication date 14 October 2013

Trade Publication adverts

Creamer Media : Engineering News

2013/10/01 Publication date 1 October 2013

Online Banner Adverts

ENGINEERING NEWS ONLINE

2013/10/01 Publication date 1 October 2013

Trade Publication adverts

Balgair Publications: NAACAM Newsletter - 500

1 October and November 2013

Trade Publication adverts

NAACAM Newsletter

1 March and May 2014

Trade Publication adverts

NAACAM Newsletter

2014/06/01 Publication Date: July 2014

Trade Publication adverts

NAACAM Newsletter

Monday, September 01, 2014

Added October 2013

NAACAM WEBSITE

1 August 2013 - 30 September 2014

Newspaper Advertising

BDFM Publishers:Business Day 20cm x 4col @ R235/col.cm

Friday, November 01, 2013

Newspaper Advertising

BDFM Publishers: Business Day 20cm x 4col

Saturday, February 01, 2014

Newspaper Advertising

BDFM Publishers: Business Day 20cm x 4col

Sunday, June 01, 2014

Online Banner Adverts

BDFM Publishers: BD LIVE

Monday, September 01, 2014

Added October 2013

And Financial Mail Website

Trade Publication adverts

BDFM Publishers: Financial Mail 451361

Friday, November 01, 2013

Trade Publication adverts

Nelson Mandela Bay Chamber Business Guide (Front Cover)

01 November (Publication date, March 2014)

Online Banner Adverts

NOWMEDIA: F&T WEEKLY

Saturday, February 01, 2014

Newspaper Advertising

Independant Newspapers. Business Report (insert CT, NM, Star, PN) 20cm x 4col 384000 Saturday, March 01, 2014

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

52 Newspaper Advertising

Independant Newspapers. Business Report (insert CT, NM, Star, PN) 20cm x 4col 384000 Tuesday, April 01, 2014

Newspaper Advertising

Business Report (insert CT, NM, Star, PN) 20cm x 4col

Thursday, May 01, 2014

Newspaper Advertising

Business Report (insert CT, NM, Star, PN) 20cm x 4col

Sunday, June 01, 2014

Newspaper Advertising

Business Report (insert CT, NM, Star, PN) 20cm x 4col

Tuesday, July 01, 2014

Newspaper Advertising

Business Report (insert CT, NM, Star, PN) 20cm x 4col

Friday, August 01, 2014

Online Banner Adverts

INDEPENDENT ONLINE

Sunday, June 01, 2014

Trade Publication adverts

DLT Media/Magazines: Leadership 76951 Saturday, March 01, 2014

Trade Publication adverts

Malnor Pty ltd: Government Digest 5000

Saturday, March 01, 2014

Trade Publication adverts

Yes Media: Local Government Handbook - 7500

3/1/2014 Publication Date: August 2014

Trade Publication adverts

AutoForum 12697

Saturday, March 01, 2014

Trade Publication adverts

Cape Media: Road Ahead

Saturday, March 01, 2014

Trade Publication adverts

Cape Media: Road Ahead

Sunday, June 01, 2014

Radio Advertising

Highveld FM

6 inserts, 10-12 October 2014

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

53

WEBSITE

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

54 http://www.saaw.co.za ­ http://www.sa… www.saaw.co.za

Go to this report

Apr 1, 2014 ­ Oct 20, 2014

Language All Sessions

+ Add Segment

100.00%

Explorer Summary

Sessions 5,000

2,500

May 2014

June 2014

Acquisition

July 2014

Behavior

Language Sessions

% New Sessions

New Users

Bounce Rate

September 2014

Conversions Pages / Session

2.77

Avg. Session Duration

00:03:28

Goal Conversion

Goal Completions

Rate

0.00%

0

Goal Value

14,679

62.23%

Site Avg: 62.22% (0.02%)

% of Total: 100.02% (9,133)

9,135

44.35%

Site Avg: 44.35% (0.00%)

Site Avg: 2.77 (0.00%)

Site Avg: 00:03:28 (0.00%)

Site Avg: 0.00% (0.00%)

% of Total: 0.00% (0)

% of Total: 0.00% ($0.00)

% of Total: 100.00% (14,679)

August 2014

$0.00

1.

en­us

9,217 (62.79%)

60.81%

5,605 (61.36%)

42.05%

2.84

00:03:41

0.00%

0 (0.00%)

$0.00 (0.00%)

2.

en­za

1,990 (13.56%)

60.10%

1,196 (13.09%)

37.79%

2.74

00:03:17

0.00%

0 (0.00%)

$0.00 (0.00%)

3.

en­gb

1,532 (10.44%)

63.05%

966 (10.57%)

52.09%

2.48

00:03:01

0.00%

0 (0.00%)

$0.00 (0.00%)

4.

en

376 (2.56%)

74.47%

280 (3.07%)

60.90%

1.85

00:01:52

0.00%

0 (0.00%)

$0.00 (0.00%)

5.

zh­cn

312 (2.13%)

61.54%

192 (2.10%)

50.32%

3.26

00:04:30

0.00%

0 (0.00%)

$0.00 (0.00%)

6.

pt­br

153 (1.04%)

96.08%

147 (1.61%)

93.46%

1.10

00:00:28

0.00%

0 (0.00%)

$0.00 (0.00%)

7.

zh­tw

127 (0.87%)

44.88%

57 (0.62%)

39.37%

4.35

00:05:13

0.00%

0 (0.00%)

$0.00 (0.00%)

8.

de

116 (0.79%)

73.28%

85 (0.93%)

41.38%

3.85

00:03:10

0.00%

0 (0.00%)

$0.00 (0.00%)

9.

de­de

92 (0.63%)

59.78%

55 (0.60%)

47.83%

3.59

00:03:39

0.00%

0 (0.00%)

$0.00 (0.00%)

es

62 (0.42%)

75.81%

47 (0.51%)

48.39%

3.05

00:02:37

0.00%

0 (0.00%)

$0.00 (0.00%)

10.

Rows 1 ­ 10 of 88

© 2014 Google

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

55 http://www.saaw.co.za ­ http://www.sa… www.saaw.co.za

Go to this report

Apr 1, 2014 ­ Oct 20, 2014

Location All Sessions

+ Add Segment

100.00%

Map Overlay Summary

1

10,818

Acquisition

Behavior

Country / Territory

Sessions

2.

3.

4.

5.

6.

7.

South Africa Germany United Kingdom China Malaysia United States Netherlands

New Users

Bounce Rate

Pages / Session

2.77

Avg. Session Duration

00:03:28

Goal Conversion

Goal Completions

Rate

0.00%

0

Goal Value

14,679

62.23%

Site Avg: 62.22% (0.02%)

% of Total: 100.02% (9,133)

9,135

44.35%

Site Avg: 44.35% (0.00%)

Site Avg: 2.77 (0.00%)

Site Avg: 00:03:28 (0.00%)

Site Avg: 0.00% (0.00%)

% of Total: 0.00% (0)

% of Total: 0.00% ($0.00)

10,818 (73.70%)

60.49%

6,544 (71.64%)

41.85%

2.82

00:03:32

0.00%

0 (0.00%)

$0.00 (0.00%)

444 (3.02%)

64.19%

285 (3.12%)

43.69%

3.04

00:03:27

0.00%

0 (0.00%)

$0.00 (0.00%)

295 (2.01%)

60.34%

178 (1.95%)

40.68%

2.90

00:03:22

0.00%

0 (0.00%)

$0.00 (0.00%)

282 (1.92%)

59.57%

168 (1.84%)

49.65%

3.34

00:04:48

0.00%

0 (0.00%)

$0.00 (0.00%)

277 (1.89%)

23.83%

66 (0.72%)

49.46%

2.56

00:03:00

0.00%

0 (0.00%)

$0.00 (0.00%)

253 (1.72%)

83.40%

211 (2.31%)

55.73%

2.23

00:02:14

0.00%

0 (0.00%)

$0.00 (0.00%)

239 (1.63%)

84.52%

202 (2.21%)

60.67%

1.89

00:02:10

0.00%

0 (0.00%)

$0.00 (0.00%)

% of Total: 100.00% (14,679)

1.

% New Sessions

Conversions

$0.00

8.

India

212 (1.44%)

83.02%

176 (1.93%)

51.42%

2.54

00:03:09

0.00%

0 (0.00%)

$0.00 (0.00%)

9.

Brazil

161 (1.10%)

96.27%

155 (1.70%)

90.06%

1.30

00:00:36

0.00%

0 (0.00%)

$0.00 (0.00%)

Taiwan

114 (0.78%)

43.86%

50 (0.55%)

38.60%

4.55

00:05:23

0.00%

0 (0.00%)

$0.00 (0.00%)

10.

Rows 1 ­ 10 of 119

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

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PRINTED MARKETING COLLATERAL

GallaGher Convention Centre • Midrand JohannesburG • GautenG ProvinCe • south aFriCa

LETTERHEAD

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

57

NAME TAGS For all attendees of the Week and pre-week events

14 -16 OCTOBER 2014

JOHN SMITH

ORGANISATION

DELEGATE

BUSINESS CARDS Made for all Working Group members and organisers

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

58 overview South African Automotive Week is the only automotive event in South Africa and one of a few on the continent that focuses on component manufacturing and the opportunities for trade in the manufacturing and down and up-stream sectors.

•

Held every two years, South African Automotive Week, is the continent’s showcase for manufacturers of all vehicle components.

•

A key feature is the unprecedented level of participation from policy makers, government agencies, industry associations and manufacturers.

•

Business Activities of The Week: • • • • • • • •

Tradeshow > 10 000 sqm Online and personal match making programme , free to exhibitors Conferences/workshops/seminars Site Tours Gala industry Awards Function Networking Visitors Catalogue Listing and Profile free to exhibitor Advertising opportunity

whY pArTiCipATe?

• • • • • •

Trade Show Match Making Meetings Conferences Site Tours Networking Gala Awards Dinner

•

We provide a hand-holding itinerary for foreign visitors/exhibitors from the time of arrival at airport to return.

• •

Explore South Africa as a base for entry into the African continent.

Join new and established brands in displaying your product to a focused Automotive related manufacturing

•

target market with a large South African media contingent.

Develop your brand nationally & Internationally.

• •

Establish partnerships and deals with businesses on the continent.

Network with key role-players with significant purchasing power in the automotive sector.

•

Gain first-hand knowledge, information and analysis of the South African industry as well as trends and globally bench-marked manufacturing standards, processes and innovations.

fACT SheeT

Global oPPortunities at the GateWaY to aFriCa’s autoMotive industrY

•

Endorsed by national government, provincial government and local government.

• •

Fully endorsed by South African Automotive Industry Associations as a “preferred and recommended” trade show.

2014 Venue is Gallagher Convention Centre in Gauteng (Johannesburg/Pretoria).

• •

Gauteng is the most powerful economic region in Africa.

We will assist you to benefit from Trade Show, Conference, Site Tours, Match-making meetings and include some

•

leisure such as game viewing and golfing.

The Trade Show part of South African Automotive Week caters for 350 exhibitors.

•

GallaGher Convention Centre • Midrand JohannesburG • GautenG ProvinCe • south aFriCa

Most exhibitors are South African. There is a growing international participation from Africa, the East, Europe and the United States.

ADverTiSiNG

AfriCA’S preMier AuToMoTive MANufACTuriNG TrADe Show

•

Advertise in the official South African Automotive Week Catalogue.

eXhiBiTor profile

JoiN DeCiSioN MAkerS, iNTerNATioNAl DeleGATioNS AND The CoNTiNeNT’S leADiNG MANufACTurerS AT SouTh AfriCA’S preMier eveNT for The AuToMoTive AND relATeD ServiCeS SeCTor

• • • • •

HOSTED BY:

Component Manufacturers Aftermarket components and accessories Material Suppliers (plastic, rubber, metal, liquids, gas etc) Tool makers Industrial Machinery, welders, stampers, shakers, moulds, belts etc Engineering Works Production Lines Robotics OEMs Logistics Service Providers Shipping Companies Packaging Energy Efficiency Products/Services Alternate fuels and clean energy.

• • • • • • • • •

• • • •

• • • • • • • •

Support Agencies Financiers ICT and software companies Human Resource service providers (trainers, staff management

recruitment, etc) IDZs and Supplier Parks Incubators Business Development Agencies Country Pavilions Provincial Hubs and Clusters Infrastructural hubs, Ports, Transport Corridors Port Services and Maritime Related services, waste mgt, security etc

SOUTH AFRICAN AUTOMOTIVE WEEK ENDORSEMENTS

A4 MARKETING FOLDER Translated into Spanish, Mandarin and Portuguese The South African government considers the automotive industry as a priority sector in the economy. Its long-term strategy is to widen and deepen the automotive industry with the ultimate aim of reaching total production volumes of 1.2 million vehicles per annum, by 2020. As such, the government continues to deliver a policy framework that is aimed at making South Africa an attractive destination for the manufacture and export of motor vehicles into Africa and the rest of the world.

NAACAM has endorsed and is fully behind South African Automotive Week, understanding the significant audited benefits to South Africa’s automotive component industry.

To this end NAACAM has recommended its members to participate.

Robert Houdet: Executive Director, National Association of Automotive Component & Allied Manufacturers (NAACAM)

Barlow Manilal: Chief Executive Officer (AIDC)

SAAW’s unique focus on component manufacturing differentiates it from any other event on the continent. SAAW represents one of the most significant economic growth opportunities for the industry.

Secure contact into the most powerful international networks available greatly increases the potential for success of South African Automotive Week.

Alfred da Costa: Chair of the SAAW Working Goup Committee, Director of numerous component manufacturers

The success of South Africa’s automotive industry is largely influenced by the quality of the supply chain & its component suppliers.

It is NAAMSA’s belief that SAAW will make a significant contribution to the development of the supply chain with respect to skills development, access to new markets, technology and supply sources.

Norman Lamprecht: Director, National Association of Automotive Manufacturers of South Africa (NAAMSA)

The Retail Motor Industry is thrilled at the prospects presented for members at SAAW. The RMI not only endorses but strongly recommends participation as an exhibitor or as a conference delegate or visitor that may wish to participate in matchmaking and networking opportunities.

The South African government actively supports growth for the sector and trade through South African Automotive Week.

The DTI has set aside budget to subsidise travel costs of eligible international trade visitors.

Mkhlululi Mlota: Director, Automotive Sector, Enterprise & Industry Development Division, South African Department of Trade & Industry (the dti)

Jakkie olivier: Managing Director, Retail Motor Industry Group (RMI)

INTERNATIONAL CONTACTS FOR THE SOUTH AFRICAN AUTOMOTIVE WEEK FAR EAST

SEETIANG KoH

Natural Events (M) Sdn Bhd Asia Pacific Marketing Office

AUSTRALIA

RICHARD REILLy

Chief Executive FAMP (Federation of Automotive Products Manufacturers)

RUSSIA

SHovKAT BASHIRI

Partmakers International Business Network

GERMANY, AUSTRIA & SWITZERLAND

UNITED KINGDOM

PIETER BouWER

BRyAN FISHER

AVV - Afrika-Verein Business Events

TGT Consulting

PHILIPPINES

INDIA

MoNIKA HANDA

ACMA (Automotive Component Manufacturers Association of India)

RoLLAND SANCHEz

Leverage International (Consultants) Inc.

Director Trade Development Bureau Ministry of Commerce

TURKEY, RUSSIA, MIDDLE EAST, & EASTERN EUROPE ozLEM KARA

Partmakers International Business Network

LATIN AMERICA MARIA EuGENIA MARquEz JIMENEz

HUNGARY

RoLAND SIPoS

Foreign Relations Manager

Application Engineer

IRAN Visit the South African Automotive Week website, for contact information of the South African Automotive Week International Representatives.

NARIMAN BASHIRI

www.saaw.co.za

Partmakers International Business Network

INKANYEZI EVENT ORGANISERS (PTY) LTD

FACILITATORS OF SOUTH AFRICAN AUTOMOTIVE WEEK CONFIRMED MAIN SPONSOR:

CHINA

zHu SHuHAI (HARRy)

CONTACT DETAILS - Tel : +27 41 363 0310 • Fax : +27 41 363 8617 E-mail : sales @saaw.co.za POSTAL ADDRESS - PO BOX 40032, Walmer, Port Elizabeth, South Africa, 6065 PHYSICAL ADDRESS - 242 Cape Road, Greenacres, Port Elizabeth, South Africa

HOSTED BY:

SUPPORTED & ENDORSED BY:

Automotive Industry Development Centre Eastern Cape SOC Ltd Your partner in becoming globally competitive

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

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BRANDING

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HOSTED BY

WELCOME

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WELCOME TO THE 2014 EDITION OF

WINDOW STICKERS Welcome and throw forward branding

SEE YOU IN

2016

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

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SHARKFIN FLAGS For all attendees of the Week and pre-week events

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PULL-UP BANNERS

TRADE SHOW

WELCOME GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY WWW.SAAW.CO.ZA

WWW.SAAW.CO.ZA

WWW.SAAW.CO.ZA

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STREET POLE ADS

AUTOMOTIVE TRADE SHOW

14 - 16 OCTOBER ‘14 GALLAGHER CONVENTION CENTRE, MIDRAND WWW.SAAW.CO.ZA

STREET POLE ADS Street Pole Posters were erected around Johannesburg and Pretoria.

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

www.saaw.co.za

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PROMOTIONAL ITEMS PROMOTIONAL PENS

South African Automotive Week www.saaw.co.za

PROMOTIONAL USB PEN & STYLUS

LOGO TO BE PRINTED South African Automotive Week www.saaw.co.za

Terms PROMOTIONAL & Conditions BODY WARMER No branding will commence unless artwork has been signed off and approved by the customer.

Items required for branding will only be sent to the branding division the day after payment has been received.

Lead time for branding varies between three to seven (3-7) days. (AFTER ARTWORK HAS BEEN APPROVED AND PAYMENT MADE) Lead times vary depending volumes, type of branding required and current orders in the system.

The company reserves the right to only brand items purchased through the company.

All branding queries to be emailed to: Type of branding limited by the item and options available for the item chosen.

The company reserves the right not to brand items.

To view the current branding price guidelines please visit our

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

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BRANDED SHIRTS AND T-SHIRTS

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GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

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PROMOTIONAL BRANDED WATER BOTTLES

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GallaGhER COnvEnTiOn CEnTRE • MidRand JOhannEsBuRG • GauTEnG PROvinCE • sOuTh aFRiCa

AfricA’s Premier Automotive mAnufActuring trAde show January M T W 1 6 7 8 13 14 15 20 21 22 27 28 29

T 2 9 16 23 30

F 3 10 17 24 31

February

S 4 11 18 25

S 5 12 19 26

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S 6 13 20 27

M T W T

3 10 17 24

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april

13 -17 OCTOBER 2014

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M T 1 7 8 14 15 21 22 28 29

W 2 9 16 23 30

T 3 10 17 24

F 4 11 18 25

F

S 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28

March S 2 9 16 23

M 31 3 10 17 24

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M 30 2 9 16 23

T W T

4 11 18 25

May M T W T 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29

F 2 9 16 23 30

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7 14 21 28

S 1 8 15 22 29

S 2 9 16 23 30

June S 3 10 17 24 31

T W T 3 10 17 24

4 11 18 25

5 12 19 26

F 6 13 20 27

S S 1 8 15 22 29

7 14 21 28

Join decision makers, international delegations and the continent’s leading manufacturers at south Africa’s premier event for the automotive and related services sector

GallaGhER COnvEnTiOn CEnTRE • MidRand JOhannEsBuRG • GauTEnG PROvinCE • sOuTh aFRiCa

AfricA’s Premier Automotive mAnufActuring trAde show July M T 1 7 8 14 15 21 22 28 29

W 2 9 16 23 30

T 3 10 17 24 31

F 4 11 18 25

auguST S 5 12 19 26

S 6 13 20 27

M T W T

4 11 18 25

OcTOber

13 -17 OCTOBER 2014

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M T W 1 6 7 8 14 15 20 21 22 27 28 29

T 2 9 16 23 30

F 3 10 17 24 31

S 4 11 18 25

5 12 19 26

6 13 20 27

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F 1 8 15 22 29

SepTeMber S 2 9 16 23 30

S 3 10 17 24 31

M 1 8 15 22 29

T 2 9 16 23 30

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nOveMber S 5 12 19 26

M T W T

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DeceMber W 3 10 17 24 31

T 4 11 18 25

F 5 12 19 26

S 6 13 20 27

S 7 14 21 28

Join decision makers, international delegations and the continent’s leading manufacturers at south Africa’s premier event for the automotive and related services sector

13 -17 OCTOBER 2014 GallaGhER COnvEnTiOn CEnTRE • MidRand • JOhannEsBuRG • GauTEnG PROvinCE • sOuTh aFRiCa

public anD SchOOl hOliDayS 2014 1 21 29 1 27 1 16 9 24 16 25 26

January March March april april May June august September December December December

new year’s Day human rights Day good Friday Family Day Freedom Day Workers Day youth Day Woman’s Day heritage Day Day of reconciliation christmas Day Day of goodwill

Join decision makers, international delegations and the continent’s leading manufacturers at south Africa’s premier event for the automotive and related services sector

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

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NEWSLETTERS

EXHIBITOR INE BOOKING DEADL

30 JUNE 2014

LAST CHANCE...

AND LOCAL BUYERS/ TO CONNECT WITH INTERNATIONAL S DIRECTLY. BLER ENA S INES DISTRIBUTORS AND BUS MAJOR PLAYERS ON H WIT D FILE PRO BE AND SECURE ACCESS MME. THE ONLINE MATCH-MAKING PROGRA G PORTAL, WHICH AKIN ACCESS TO THE ONLINE MATCH-M ONAL CONTACT PERS ONE -ONONE ALLOWS YOU TO MAKE S, WITH YOUR CHOSEN BUSINESS LEAD .

ORS IBIT EXH TO IS FREE

MAKE A BOOKING ON www.saaw.co.za / 08 6 110 1475

The Exhibition Booking deadline is early to enable the organisers to focus efforts thereafter on ensuring quality leads, contacts and value-adding workshop/ conference content for participants.

SELECTED CONFIRMED EXHIBITORS AND PARTICIPANTS:

RUNNING CONCURRENTLY WITH:

www.sar.biz

www.saaw.co.za / 086 110 1475 13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

70

SA AUTOMOTIVE WEEK EVENTS THE SOUTH AFRICAN AUTOMOTIVE INDUSTRY WILL GATHER ONCE AGAIN AT SOUTH AFRICAN AUTOMOTIVE WEEK, HOSTED EVERY TWO YEARS.

Build your brand, boost sales and network with policy makers and industry stakeholders including existing and future clients by securing your participation in the following activities which form part of South African Automotive Week.

The Week is hosted by South African industry associations and government.

12 REASONS WHY YOU CANNOT AFFORD TO MISS THE 2014 BOOK NOW EDITION OF SOUTH AFRICAN AUTOMOTIVE WEEK ALL EVENTS ARE BOOKABLE ONLINE INDUSTRY CONFERENCE Date: 14 - 15 October 2014

The 2 day automotive industry conference, developed by industry, for industry brings together South Africa’s automotive leaders and global experts in deliberation around key global and local developments towards establishing a roadmap for achieving the objective of producing 1.2million vehicles in South Africa by 2020. Australia’s auto industry collapse, Nigeria’s auto manufacturing re-birth, the APDP, ASCCI and opportunities for growth and exports into Africa will come under the spotlight. [For more information click here] [To book click here]

ENERGY EFFICIENCY WORKSHOP Date: 14 October 2014

This workshop is hosted by the Industrial Energy Efficiency Project in South Africa. It will look at the benefits of implementing an ISO 50001 based energy management system in your plant, with case studies from industry success stories. IEE Project experts will also present on the practical steps that can and should be taken to improve energy efficiency in an automotive plant of any size and how and why to aim for ISO 50001 certification.

[For more information click here] [To book click here]

DIGITAL SHOWROOMS: BREAKFAST PRESENTATION SPONSORED BY: GUMTREE

Date: 14 October 2014

Online Selling has Transformed Auto Retailing. Digital showrooms are now more important than the dealership floor! The presentation is a must for Dealer Principles, owners and Sales staff. Join this workshop to keep abreast of the online sales channel and its nuances. Mastering these will boost sales and give you an edge on your competitors.

[For more information click here] [To book click here]

NETWORKING COCKTAIL FUNCTION Date: 14 October 2014

As the official reception for international delegations and participants, the Cocktail Networking Function is a highlight of the Week.

Join the dignitaries including, national government officials and Industry leaders for an evening of networking and entertainment.

[For more information click here] [To book click here]

MALAYSIAN RUBBER PRESENTATION Date: 14 October 2014

The Malaysian Rubber Export Promotion Council (MREPC) is an export promotion agency for rubber and rubber manufactured products from Malaysia. It acts as a link between buyers / importers and rubber product manufacturers in Malaysia. Hosted by the Malaysian Rubber Export Promotion Council, this session, will introduce Malaysia’s rubber production and rubber component manufacturing capabilities and trade opportunities to the African industry.

[For more information click here] [To book click here]

MANUFACTURING AND TOOLING INNOVATIONS SEMINAR Date: 15 October 2014

The Seminar features the latest automotive technologies spanning design, prototyping, materials, tooling and manufacture. With the ever increasing requirements of emission reduction and vehicle lightweighting, novel solutions in materials engineering, design and manufacture need to be explored for next generation mobility, including new powertrain solutions The Seminar will provide a platform for local and international specialists to share ideas about the road ahead in this highly competitive industry. [For more information click here] [To book click here]

DEFENDING THE PRICETM WORKSHOP Date: 16 October 2014

Defending Price™ is specifically designed to help automotive industry suppliers resist demands for discounts. Learn how to quantify the cost savings associated with shorter supply chains, lower defect rates, less scrap, better quality. Hear about success stories and best practices from within the supplier community. Begin documenting and quantifying the value of your products and services.Understand how to develop effective sales & marketing materials and presentations that justify your price.

[For more information click here] [To book click here]

ELECTRIC VEHICLES IN SOUTH AFRICA WORKSHOP HOSTED BY: T-SYSTEMS

Date: 16 October 2014

The workshop will be hosted by industry experts from Vehicle OEMs, Charge Network Technology Providers, Financiers and Government that are at the coal face (or is that the electron) of the development of this fledgling industry. The Electric Vehicle (EV) industry is gaining traction worldwide, fuelled by climate changes, dwindling fossil fuel reserves and the need for effective communication modes.

[For more information click here] [To book click here]

OEMS SUPPLIERS BREAKFAST HOSTED BY: NAAMSA PURCHASING COUNCIL

Date: 16 October 2014

South Africa’s OEM purchasing heads (NAAMSA Purchasing Council) will be present to address suppliers on the latest developments, and specifically the purpose and activity of the Council. The address will be led by Council Chair, Theunis Rootman. The breakfast will be hosted at Gallagher Convention Centre, Midrand from 8.30am-10am. All delegates get free access to the tradeshow and online match-making programme. [For more information click here] [To book click here]

ADVERTISE IN THE OFFICIAL EVENT MAGAZINE Date: 14 - 16 October 2014

Advertise in the official South African Automotive Week Event Magazine/Catalogue to ensure greater brand awareness.

Book an A4, full colour advert in the official Event Magazine/Catalogue, to be distributed to all visitors, delegates and exhibitors. 10 000 copies distributed to all participants.

[For more information click here] [To book click here]

TRADE SHOW

Date: 14 - 16 October 2014

South African Automotive Week is the only automotive event in South Africa and one of a few on the continent that focuses on component manufacturing and the opportunities for trade in the manufacturing and down and up-stream sectors. Held every two years, South African Automotive Week, is the continent’s showcase for manufacturers of all vehicle components. A key feature is the unprecedented level of participation from policy makers, government agencies, industry associations and manufacturers. [For more information click here] [To book click here]

NAACAM AGM

Date: 16 October 2014

The National Association of Automotive Component and Allied Manufacturers of South Africa (NAACAM) will be hosting their Annual General Meeting and dinner at South African Automotive Week For NAACAM members only.

For more information contact Helena Marx: Tel: +27 (0)11 392-5748 / 4060 Fax: +27 (0)86 659 0494 www.naacam.co.za CONFIRMED MAIN SPONSOR:

HOSTED BY:

OFFICIAL MEDIA PARTNER:

SUPPORTED & ENDORSED BY:

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

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GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

SOUTH AFRICA’S OFFICIAL AUTOMOTIVE MANUFACTURING TRADE SHOW

GOING, GOING, GONE...

STANDS SELLING FAST, ENSURE YOU DON’T MISS OUT CALLING EXHIBITORS!

SPECIAL CATEGORIES: AUTOMOTIVE INNOVATION BATTERY POWERED VEHICLES, BIKES, MACHINES ELECTRIC VEHICLES AND EQUIPMENT, PV PANELS, BATTERIES CONSUMER INTEREST MANUFACTURED VEHICLES OF ALL KINDS (DISTRIBUTION, TRADE SALES ETC) CUTTING EDGE MANUFACTURING, TECHNOLOGY OR PRODUCTS. AGENCIES, GOVERNMENT AND SUPPORT SERVICES RELATED INDUSTRY SECTOR ASSOCIATION PAVILIONS EG PLASTICS, ALUMINIUM ETC

RESTAURANT

BOOKING DEADLINE

(31 MAY 2014)

COFFEE STATION

EXHIBITOR CATEGORIES: AUTOMOBILE , TRUCK AND UTILITY VEHICLE MANUFACTURING TRUCK TRAILER MANUFACTURING MOTOR HOME MANUFACTURING AUTOMATION PRODUCTS AND ROBOTICS AUTOMATION AND PROGRAMMING SOFTWARE MOTOR BIKE MANUFACTURE AND PARTS CARBURETOR, PISTON, PISTON RING, AND VALVE PETROL, DIESEL ENGINE AND ENGINE PARTS VEHICULAR LIGHTING EQUIPMENT MANUFACTURING ELECTRICAL AND ELECTRONIC EQUIPMENT STEERING AND SUSPENSION COMPONENTS BRAKE SYSTEM MANUFACTURING TRANSMISSION AND POWER TRAIN PARTS SEATING AND INTERIOR TRIM MANUFACTURING TOOLING METAL STAMPING AIR-CONDITIONING MANUFACTURING ALL OTHER MOTOR VEHICLE PARTS MANUFACTURING E-MOBILITY SOLUTIONS AND PRODUCTS INTERNET AND TECHNOLOGY SOLUTIONS FOR VEHICLES ACCESSORIES AND PARTS OIL, GAS AND PETROL PRODUCERS, SERVICES ALTERNATIVE ENERGY, PRODUCTS, SUPPLIERS CHEMICALS RAW MATERIALS – IRON + STEEL, NON-FERROUS. CONTAINERS & PACKAGING LOGISTICS SERVICE PROVIDERS INDUSTRIAL MACHINERY TRANSPORTATION SERVICES, TRUCKING, MARINE WASTE MANAGEMENT PRODUCTS AND PROVIDERS ERP AND BUSINESS EFFICIENCY SOLUTIONS FINANCIAL SUPPORT AND ADVISORY EMERGENCY AND MEDICAL SERVICES SUPPORT SERVICES TO INDUSTRY, INCL RECRUITMENT, TELECOMS, TRAVEL, COMPUTER ETC

EARLY BIRD

= BOOKED STANDS

FLOORPLAN

SELECTED CONFIRMED EXHIBITORS AND PARTICIPANTS:

www.saaw.co.za / 086 110 1475

GALLAGHER CONVENTION CENTRE • MIDRAND • JOHANNESBURG • GAUTENG PROVINCE • SOUTH AFRICA

13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

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AUTOMOTIVE INDUSTRY CONFERENCE (15-16 OCTOBER 2014)

BOOK ONLINE NOW!

FOR 2014’S PREMIUM INDUSTRY GATHERING EXCLUSIVE

NIGERIA’S AUTO BOSS EXPLAINS HOW NIGERIA WILL ESTABLISH A POWERFUL AUTOMOTIVE INDUSTRY AT THE CENTER OF AFRICA AND WHAT THIS MEANS FOR SOUTH AFRICAN BUSINESS

FIRST TIME IN SA

GLOBAL MANUFACTURING ICON GÖRAN ROOS UNPACKS LESSONS FOR SOUTH AFRICA ON THE DRAMATIC COLLAPSE OF AUSTRALIA’S AUTOMOTIVE INDUSTRY

BOOST SALES AND BUSINESS WITH MAJOR PLAYERS THROUGH OUR ONLINE MATCH-MAKING PROGRAMME. (FREE TO DELEGATES) CASE STUDIES AND KEYNOTES ON ACCESSING MARKETS IN AFRICA, THE KEY TO GROWTH. NATIONAL AND GLOBAL TRENDS, INSIGHTS AND RESOURCES TO GROW YOUR BUSINESS.

BOOK NOW

BRAND NEW DEFENDING THE PRICE WORKSHOP BOOKINGS NOW OPEN (16 OCTOBER 2014)

www.saaw.co.za / 086 110 1475 GALLAGHER CONVENTION CENTRE • MIDRAND • JOHANNESBURG • GAUTENG PROVINCE • SOUTH AFRICA

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GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

JOIN US and the South African automotive industry at Africa’s premier automotive manufacturing tradeshow as we showcase our capability to the world.

0861 101 475 GALLAGHER CONVENTION CENTRE • MIDRAND JOHANNESBURG • SOUTH AFRICA

ROB DAVIES SOUTH AFRICAN MINISTER OF TRADE AND INDUSTRY

The AIDC is pleased to have secured hosting rights to the initiative, which will not only position the Gauteng province as the automotive investment destination of choice, but also showcase the capability of South Africa’s manufacturing capability broadly.

The South African Automotive Week, to be held for the first time in Midrand, Johannesburg, will be the ideal venue and opportunity to showcase our industry, develop trade links and suscitate investments. I invite all stakeholders to join us.

BARLOW MANILAL CHIEF EXECUTIVE OFFICER, AUTOMOTIVE INDUSTRY DEVELOPMENT CENTRE (AIDC)

ROBERT HOUDET EXECUTIVE DIRECTOR, NATIONAL ASSOCIATION OF AUTOMOTIVE COMPONENT & ALLIED MANUFACTURERS (NAACAM)

It is NAAMSA’s belief that South African Automotive Week will make a significant contribution to the development of the supply chain with respect to skills development, access to new markets, technology and supply sources.

NORMAN LAMPRECHT DIRECTOR, NATIONAL ASSOCIATION OF AUTOMOBILE MANUFACTURERS OF SOUTH AFRICA (NAAMSA)

The Retail Motor Industry not only endorses, but strongly recommends participation as an exhibitor, conference delegate or visitor wishing to engage in matchmaking and networking opportunities.

JOHAN VAN ZYL PRESIDENT, NATIONAL ASSOCIATION OF AUTOMOBILE MANUFACTURERS OF SOUTH AFRICA (NAAMSA)

JAKKIE OLIVIER CEO, RETAIL MOTOR INDUSTRY ORGANISATION(RMI)

MPUELENG POOE PRESIDENT, NATIONAL ASSOCIATION OF AUTOMOTIVE COMPONENT & ALLIED MANUFACTURERS (NAACAM)

HOSTED BY:

SUPPORTED & ENDORSED BY:

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BRAND NEW [BOOK NOW] DEFENDING THE PRICE WORKSHOP DATE: 16TH OCTOBER 2014 TIME: 08H00 - 15H00 VENUE: SOUTH AFRICAN AUTOMOTIVE WEEK, JOHANNESBURG, SOUTH AFRICA COST: R9100 (EX VAT) Carlos Ghosn has increased the savings targets for the Renault-Nissan alliance by 7.5%. Ford intends to reduce its supplier base by 40%. GM is pursuing a one cost model sourcing approach.

The implication for the supplier community is clear: maintaining business with the biggest OEMs will require additional cost downs.

That is why we are pleased to invite you to join us for this full day workshop, Defending Price™, which is specifically designed to help automotive industry suppliers resist demands for discounts. Suppliers in South Africa who have attended this seminar in the past have rated it highly.

Nearly 700 automotive and heavy duty suppliers have attended, including 84 of the Top 100 European suppliers.

Complete program information, including pricing and registration information can be found by clicking the following link: [CLICK HERE FOR MORE INFORMATION] The good news is South Africa’s suppliers have the ability to push back on Purchasing’s demands and this one day program will show you how.

Participants will: •Learn how to quantify the cost savings associated with shorter supply chains, lower defect rates, less scrap, better quality - the

value of which is often poorly understood by Purchasing.

•Hear about success stories and best practices from within the supplier community.

•Begin documenting and quantifying the value of your products and services.

•Understand how to develop effective sales & marketing materials and presentations that justify your price.

Suppliers that have invested in this program: •Discount less frequently •Pass through a higher percentage of their raw material costs Attendees will receive a copy of the VQ™ value quantifier - a first-of-its-kind software tool that enables supplier sales people to educate purchasing about the economic value of their products and services. The software quantifies the dollar value of over a dozen benefits that suppliers typically promote, such as improved quality and performance, faster-time-to-market, reduced weight, improved fuel efficiency, and many more.

Defending one’s price requires a team effort. That’s why attendees include VPs, commercial directors, sales and account managers, marketing personnel, pricing analysts and sales support.

Group rates are available.

Please contact our office for pricing at sales@saaw.co.za or 086 1101 475.

For questions about the program content, please write to tkotler@kotlermarketing.com

BOOK NOW TRADE SHOW (14-16 OCTOBER)

•75% sold out... space is limited.

•RMI world skills competition, •World class research showcase, •Live demonstrations, international exhibitors and investors.

COCKTAIL FUNCTION (14 OCTOBER)

FEEDBACK FROM PARTICIPANTS: “The most specific and detailed program in the auto industry to unlock the current price fight on the market.”

- Antonio Nava, Sales Manager, Brembo Rassini “Good mixture of theory and practice. Eye-opening examples.”

- Detlef Borghardt, President, Trailer Systems, SAF Holland “Buyers are increasingly under pressure to cut costs. It’s critical that our sales force be able to effectively demonstrate why our products have the lowest total cost. The Defending Price program showed us how to do this.”

- Paul Williams, EVP, Continental “Interesting; good exercises & many examples of how various suppliers have handled difficult negotiations.”

- Claudio Magnano, Sales Manager, Lear “The course is very focused and to the point, with many real life examples and case studies. I look forward to implementing the learning in our negotiations with OEMs.” - The Reclamation Group Purchasing executives also find the course beneficial to supplier/buyer negotiations: “The approach creates value not only for suppliers but also for OEMs. This could create a win/win at least on fact based negotiations!”

- Ralf Hunerfeld, Executive Director of Purchasing, HVAC, GM

MAKE A BOOKING ON www.saaw.co.za / 086 110 1475 2 DAY INDUSTRY CONFERENCE (14-15 OCTOBER)

•Meet and network with the industry at •Theme: “Opportunity through the official South African Automotive Innovation” Week Cocktail Function.

•Speakers include: Dr Johan van Zyl, Toyota CEO; Mike Whitfield, Nissan CEO and Neren Rau, SACCI CEO, et al.

SITE TOURS (17 OCTOBER) WORKSHOPS (13- 17 OCTOBER) •To an OEM, the Automotive Supplier •Topics include: APDP review, Africa case studies, Manufacturing •Defending the Price, developed by the Park and manufacturing companies. bench marking Kotler Marketing Group. study, ASCCI, MATCH MAKING MEETINGS Innovation, EXHIBITION NAACAM AGM (16 OCTOBER) (14- 16 OCTOBER) Alternate fuels BOOKING •Hosted at South African Automotive •Premium online match making and Regional DEADLINE Week. platform. developments, 30th JUNE 2014 et al.

SECURE YOUR PARTICIPATION NOW- WWW.SAAW.CO.ZA/ 086 110 1475

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1 WEEK LEFT...

EXHIBITOR

BOOKING DEADLINE 30 JUNE 2014

DON’T BE LEFT IN THE DARK...

CONNECT WITH INTERNATIONAL & LOCAL BUYERS/DISTRIBUTORS AND BUSINESS ENABLERS DIRECTLY! BOOST SALES AND BUSINESS WITH MAJOR PLAYERS THROUGH OUR ONLINE MATCH-MAKING PROGRAMME. (FREE TO ALL EXHIBITORS)

BOOK NOW ONLINE

www.saaw.co.za / 086 110 1475

The Exhibition Booking deadline is early to enable the organisers to focus efforts thereafter on ensuring quality leads, contacts and value-adding workshop/conference content for participants.

SELECTED CONFIRMED EXHIBITORS AND PARTICIPANTS:

www.sar.biz

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OUT DON’T MISS WCA SED AT ENSURE YOU ARE SHO AFRICA’S PREMIER AUTOMOTIVE TRADE SHOW

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SELECTED CONFIRMED EXHIBITORS AND PARTICIPANTS: RUNNING CONCURRENTLY WITH: www.sar.biz

www.saaw.co.za / 086 110 1475

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WHAT CAN WE LEARN...

SA AUTOMOTIVE WEEK INDUSTRY CONFERENCE 14 - 15 OCTOBER 2014 GALLAGHER CONVENTION CENTRE JOHANNESBURG

LISTEN! – NIGERIA SPEAKS

GROWING OUR INDUSTRY

HARD LESSONS FROM OZ

DIRECTOR GENERAL, NATIONAL AUTOMOTIVE COUNCIL OF NIGERIA

MINISTER OF TRADE AND INDUSTRY – REPUBLIC OF SOUTH AFRICA

GLOBAL MANUFACTURING ICON

Whether the development of a vehicle component and manufacturing industry in one of Africa’s strongest economies – Nigeria, will have an impact on the South African Industry is beyond question....

Only the extent of the impact is unclear.

The Nigerian government has pumped billions into training and infrastructure development to develop component suppliers, and establish no less than 12 vehicle manufacturers before the end of the year, whose supply chain - at the centre of Africa - may pose the greatest threat ever to South African manufacturers. There are also massive opportunities.

Wise roleplayers, like GM, French automobile manufacturer, CFAO Automotive Group, whom, it is claimed have expressed interest in establishing production plants in Nigeria and leading part suppliers are reportedly getting in early to collaborate and claim a part of the pie.

Japan is set up a pilot automobile recycling plant in Abuja, while your speaker Mr Jalal has noted that old assembly plants such as Leyland and Leventis were being revived.

Exporters to Nigeria however of new and used vehicles may soon pay hefty tariffs, in order to provide the new local industry with a competitive advantage.

Minister Davies opens South African Automotive Week at the Automotive Industry Conference and engages foreign trade emissaries.

South Africa’s economic development success is inextricably linked to that of the African continent.

As Africa takes centre stage as the next growth frontier, the dti will continue to play a prominent role in advancing developmental integration in Africa. South Africa will continue to champion broader regional integration through SACU, SADC and the envisaged Tripartite Free Trade Area (T-FTA) that spans Eastern and Southern Africa.

We see acceleration in the automotive sector where the Automotive Production Development Programme (APDP) has already supported significant new investment in the sector. Projected capital expenditure for 2014 is anticipated to reach a record level of R7, 9bn.

In the coming year, the APDP will undergo an early review which will allow us to take stock of efforts and determine what more could be achieved in growing the industry.

In addition, The Automotive Supply Chain Competitiveness Initiative (ASCCI) launched in 2013 to enhance localisation, production and supplier capabilities is proving to be successful and we will continue to expand the programme.

Could the same fate of Australia’s auto industry (30 000 jobs will be lost when Ford, GM Holden and Toyota shut down in Australia by 2017), be a future South African scenario?

Instead of making the same mistakes and blindly heading into a perilous future, South African manufacturers and policy makers can mitigate the risks, interpret the danger signs and take action.

For the supply chain that may include thinking about diversification and expanding the client base.

While the pressure of supplying to an OEM, may consume a 100% of a typical supplier’s resources, Australia is demonstrating the dire consequences of a head in the sand or in this case head in the grease, approach to component manufacturing.

MR AMINU JALAL

DR ROB DAVIES

PROFESSOR GÖRAN ROOS

Roos, a Swedish-born, celebrated consultant and academic across the globe and the founder of several companies in different countries has worked in more than 50 countries and served in management positions in several European and US-based corporations.

Most recently he has been advising the Australian Government.

OTHER INVITED SPEAKERS INCLUDE: MRS FATIMA ACYL AFRICAN UNION COMMISSION COMMISSIONER, TRADE AND INDUSTRY MR LEBOGANG MAILE GAUTENG DEPARTMENT OF ECONOMIC DEVELOPMENT, HONOURABLE MEC DR JOHAN VAN ZYL, NAAMSA PRESIDENT, TOYOTA SA, CEO MR MIKE WHITFIELD, NISSAN SA, CEO MR GARTH STRACHAN, THE DTI, CHIEF DIRECTOR: INDUSTRIAL POLICY PROF JUSTIN BARNES, CHAIRMAN: BENCHMARKING AND MANUFACTURING ANALYSTS SA (PTY) LTD MR ROBERT HOUDET, NAACAM, EXECUTIVE DIRECTOR MR NEREN RAU, SAACI, CEO MR THEUNIS ROOTMAN, NAAMSA, OEM PURCHASING COUNCIL CHAIR MR ALEX HOLMES, ASCCI CHAIR AND MAHLE BEHR SA DIRECTOR MR THEO LOOCK, METAIR, CEO MR CHRIS HILLIER, FEDERAL MOGUL, DIRECTOR MR BARLOW MANILAL, AIDC, CEO MR LANCE SCHULTZ, AIDC EASTERN CAPE, MANAGER MR DOUGLAS COMRIE, DURBAN AUTO CLUSTER, DIRECTOR MR CORDELL RAUTENBACH, WESTERN CAPE AUTOMOTIVE CLUSTER, CHAIR MR STUART BEAUMONT, CEO RAMSAY ENGINEERING

MAIN SPONSOR

SECURE YOUR PARTICIPATION NOW- WWW.SAAW.CO.ZA/ 086 110 1475

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WHAT’S ON AT SA AUTOMOTIVE WEEK TRADE SHOW

DATE :14-16 OCTOBER 2014

South African Automotive Week is the only automotive event in South Africa and one of a few on the continent that focuses on component manufacturing and the opportunities for trade in the manufacturing and down and up-stream sectors.

Held every two years it is the continent’s automotive manufacturing showcase. Book your stand now (90% sold out).

MATCH MAKING MEETINGS DATE: 14- 16 OCTOBER 2014

The business matchmaking program creates a proactive, pre show platform enabling conference delegates, exhibitors, key speakers, preregistered visitors and sponsors to view profiles of participants and select who they want to meet at the event.

INDUSTRY PLENARY CONFERENCE

DATE: 14-15 OCTOBER 2014 THEME: “OPPORTUNITY THROUGH INNOVATION”

The South African Automotive Week Conference features key industry and government leaders addressing pertinent issues and trends impacting on the automotive business, including case studies and info on accessing Africa as a market and international speakers addressing two of the most momentous automotive global developments: • Global manufacturing icon Professor Göran Roos unpacks lessons for South Africa on the dramatic collapse of australia’s automotive industry.

• Nigeria’s auto boss explains how Nigeria will establish a powerful automotive industry at the centre of africa and what this means for South African business.

LOOKING TO THE FUTURE: TECHNOLOGY AND THE SA AUTOMOTIVE INDUSTRY WORKSHOP SPONSORED BY GUMTREE DATE: 14 OCTOBER 2014

Online Selling has Transformed Auto Retailing. This seminar equips automotive retailers in South Africa with cutting edge insight into online trends and developments that will boost sales of new and used cars.

Digital showrooms are now more important than the dealership floor!

The workshop is a must for Dealer Principles, owners and Sales staff.

Join this workshop to keep abreast of the online sales channel and its nuances. Mastering these will boost sales and give you an edge on your competitors.

MANUFACTURING AND TOOLING INNOVATION SEMINAR DATE: 15 OCTOBER 2014

The Seminar features the latest automotive technologies spanning design, prototyping, materials, tooling and manufacture.

With the ever increasing requirements of emission reduction and vehicle lightweighting, novel solutions in materials engineering, design and manufacture need to be explored for next generation mobility, including new powertrain solutions.

The seminar will provide a platform for local and international specialists to share ideas about the road ahead in this highly competitive industry.

ELECTRIC VEHICLES IN SA WORKSHOP DATE: 16 OCTOBER 2014

The EV is no longer a science project and commercial viability has been proven by the likes of Nissan and Tesla. These new technologies create a unique set of challenges and opportunities. It lives in a complex ecosystem that brings together the traditional Automotive, Energy and ITS sectors to create an intelligent transport system.

DEFENDING THE PRICE WORKSHOP DATE: 16 OCTOBER 2014 PARTICIPANTS WILL: •

UK based consultant, Steve Rose presents Kotler Marketings internationally acclaimed training.

• Learn how to quantify the cost savings associated with shorter supply chains, lower defect rates, less scrap, better quality - the value of which is often poorly understood by Purchasing.

• Hear about success stories and best practices from within the supplier community.

• Begin documenting and quantifying the value of your products and services Understand how to develop effective sales & marketing materials and presentations that justify your price.

EVs (and Plugin Hybrids) have already arrived in South Africa and can no longer be ignored.

SITE TOURS

DATE: 17 OCTOBER 2014

A full day exclusive look into the South African Automotive Industry in Gauteng. The tour consists of a visit to an OEM, the Automotive Supplier Park and manufacturing companies.

NAACAM AGM & DINNER DATE: 16 OCTOBER 2014

COCKTAIL NETWORKING FUNCTION

Hosted at South African Automotive Week.

DATE: 14 OCTOBER 2014

Join dignitaries including, national government officials and Industry leaders for an evening of networking and entertainment.

HOSTED BY:

BOOK NOW

www.saaw.co.za / 086 110 1475

OFFICIAL MEDIA PARTNER:

ALL BOOKINGS CAN BE MADE ONLINE NOW WHILE SEATS ARE AVAILABLE

GALLAGHER CONVENTION CENTRE • MIDRAND • JOHANNESBURG • GAUTENG PROVINCE • SOUTH AFRICA

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GLOBAL GLOBAL OPPORTUNITIES OPPORTUNITIES AT THE ATGATEWAY THE GATEWAY TO AFRICA’S TOAUTOMOTIVE AFRICA’S AUTOMOTIVE INDUSTRY INDUSTRY

GALLAGHER CONVENTION CENTRE • MIDRAND JOHANNESBURG • GAUTENG PROVINCE • SOUTH AFRICA GALLAGHER ESTATE • MIDRAND • JOHANNESBURG GAUTENG PROVINCE • SOUTH AFRICA

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COMPLIMENTARY TICKETS GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY

OTHER ACTIVITIES AT SA AUTOMOTIVE WEEK 14

TRADE SHOW • MATCHMAKING • CONFERENCES • NETWORKING FUNCTIONS WORKSHOPS • SITE TOURS

YOUR COMPLIMENTARY

TRADE SHOW TICKET TICKET REFERENCE NUMBER 0001

YOUR TICKET IS VALID FROM

10AM - 5PM ON THE 14, 15, 16 OCTOBER 2014 AT THE GALLAGHER CONVENTION CENTRE JOHANNESBURG TO REDEEM YOUR COMPLIMENTARY TICKET: 1. Log onto www.saaw.co.za 2. Click on the “Registration” tab on the menu bar 3. Click on “Click here to pre-register as a visitor” 4. Enter your email address and click “next” 5. Register as a Visitor 6. For the question “Do you have a ticket reference number?” enter “yes” and then insert the number on your complimentary ticket (above) GALLAGHER CONVENTION CENTRE • MIDRAND • JOHANNESBURG GAUTENG PROVINCE • SOUTH AFRICA

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OCTOBER

OCTOBER

OCTOBER

OFFICAL SAAW MAGAZINE LAUNCHED (AM)

MANUFACTURING AND TOOLING INNOVATIONS SEMINAR (FULL DAY)

ELECTRIC VEHICLES IN SA WORKSHOP (AM)

SITE TOURS (FULL DAY)

DIGITAL SHOWROOMS BREAKFAST PRESENTATION (AM)

DEFENDING THE PRICETM WORKSHOP (FULL DAY)

SOUTH AFRICAN AUTOMOTIVE WEEK TRADESHOW (FULL DAY) RMI WORLD SKILLS COMPETITION (FULL DAY) MATCHMAKING MEETINGS (FULL DAY) AUTOMOTIVE INDUSTRY CONFERENCE (FULL DAY) MALAYSIAN RUBBER PRESENTATION (PM) SAAW COCKTAIL FUNCTION (PM)

NAACAM AGM & DINNER (PM)

TRADESHOW STRIKE (FULL DAY)

ALL EVENTS ARE BOOKABLE ONLINE AT

WWW.SAAW.CO.ZA

ADVERTISE IN THE OFFICIAL SOUTH AFRICA AUTOMOTOVE WEEK EVENT MAGAZINE If you are interested in attending any of the events at SA Automotive Week please log onto www.saaw.co.za For more information contact the team on sales@saaw.co.za or 0861 101 457 GALLAGHER CONVENTION CENTRE • MIDRAND • JOHANNESBURG GAUTENG PROVINCE • SOUTH AFRICA

COMPLIMENTARY TICKETS Distributed to all exhibitors and partners to encourage attendance during the week.

YOUR COMPLIMENTARY

COCKTAIL NETWORKING FUNCTION TICKET SPONSORED BY THE CITY OF TSHWANE

DATE: TUESDAY 14 OCTOBER 2014 VENUE: GALLAGHER CONVENTION CENTRE, ESTATE RESTAURANT, MIDRAND TIME: 17H15 FOR 17H30 - 20H00 DRESS: BUSINESS ATTIRE

TO REDEEM YOUR COMPLIMENTARY TICKET: RSVP to sales@saaw.co.za by 10th October 2014, with the name, surname and organisation of the attendee/s

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MEDIA COVERAGE

OPPORTUNITY MAGAZINE

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#RoadSafety TWEETS

AUTOFORUM

Wesbank Comments On October Sales http://t.co/XGZFH5KTGZ @WesbankSA #Naamsa #economy #CarSales

Countdown To SA Automotive Week

ABSA: Affordability And Efficiency Still Key http://t.co/WIfOdJvxuB

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SA Automotive Week is just a month away and, according to its organisers, Minister of Trade and

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Industry, Dr Rob Davies is ready to join automotive executives in an effort to entice international

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investors and "reshape a strategy to double vehicle production in South Africa over the next five years."

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initiative, which includes a formal match-making programme between buyers and sellers, manufacturing related exhibition (10 000sqm), site tour and industry conference.

Highlights of this year's event is the five international experts who will present on the learning programme, including the head of Nigeria’s newly formed Automotive Council, Aminu Jalal; Mike Whitfield, CEO of Nissan and the automotive manufacturing advisor to the Australian government, Goran Roos.

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Speaking at the launch of 'The Week', National Association of Automotive Components and Allied Manufacturers (NAACAM) of South Africa Director, Robert Houdet said growth is essential for the future viability of automotive manufacturing in South Africa. He added that the event: “is as much

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about new markets and business deals as it is about supply chain efficiencies and the improvement of local component manufacturers to global standards.’’

"We cannot grow exports and fill gaps in the global market if we are not in the most competitive positions with respect to cost, quality and delivery - key indicators of manufacturing efficiency.’’

The learning programme at The Week includes no less than 6 technical workshops and numerous

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South African Automotive Week Director, Andrew Binning said International Interest in South Africa’s automotive offering is present. “Buyers representing significant purchasing power from the UK, USA, Nigeria, Taiwan, Hungary, China, Russia, Uruguay, Spain, Turkey, Argentina, Namibia, Kenya, Lesotho, Malaysia and Namibia, will be present, while trade ambassadors from a wider range of countries will also participate,’’ Binning said.

Other key features at the 2014 staging will include the RMI World Skills Competition, the winners of which will represent South Africa in Brazil and a student design competition to manufacture an automotive component from recycled plastic.

Key exhibits, as part of the 350 booth tradeshow in Halls 4 and 5 at Gallagher Convention Centre,

http://www.autoforum.co.za/View-News-Article.aspx?News=10044

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Auto week: many lessons for SA September 15 2014 at 08:00am

By Roy Cokayne

Comment on this story

Roy Cokayne NIGERIA’S fledgling motor industry and the collapse of Australia’s automotive sector will be in the spotlight at the SA Automotive Week (SAAW) next month.

Aminu Jalal, the director-general of Nigeria’s newly launched National Automotive Council, and Professor Goran Roos, the special adviser to Australia’s collapsed automotive sector, will be among the speakers at the two-day Automotive Industry Conference, one of the highlights of SAAW. Other speakers include Trade and Industry Minister Rob Davies; Nissan South Africa managing director Mike Whitfield, who is also responsible for the sub-Saharan Africa region; and Roger Pitot, the adviser to the government on the Automotive Production and Development Programme review.

Independent Newspapers

The automotive supplier park at East London's industrial development zone. The park is home to 11 sequence automotive component manufacturers.

Photo: Supplied

Davies has defended the government assisting Nigeria with the development of its automotive industry development programme, stressing it was not something the government feared because South Africa supported industrialisation of the entire African continent and believed there were synergies and complementarities South Africa could benefit from if Nigeria developed a motor manufacturing industry.

The Renault-Nissan alliance invested last year in a joint venture with west Africa’s Stallion Group to launch vehicle assembly in Nigeria.

The topic of the address by Jalal is “Nigeria’s blueprint for a powerful automotive industry in the centre of Africa – opportunity or threat?”

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The theme of the keynote address by Roos is “Australia’s auto meltdown has pressing lessons for SA’s manufacturers”.

The conference on October 14 and 15 runs concurrently with a range of other events, including a 10 000m2 trade show, several workshops and a formal match-making programme between buyers and sellers.

The workshops will focus on energy efficiency, electric vehicles, manufacturing and tooling innovations, and the power of the internet as a sales channel for cars and parts.

SAAW will be hosted by the Automotive Industry Development Centre, the Gauteng government, the National Association of Automotive Component and Allied Manufacturers, the National Association of Automobile Manufacturers of SA and the Retail Motor Industry Organisation.

Robert Houdet, the director of the National Association of Automotive Component and Allied Manufacturers, said the depreciation of the rand, new industry developments in Nigeria and the closure of Australia’s car manufacturing industry presented opportunities for South Africa’s accelerated growth, which was essential for the future viability of automotive manufacturing.

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He said developments in Nigeria and the collapse of the Australian automotive industry, which could trigger more than 30 000 job losses, would provide valuable insights for South African motor companies.

This follows the announcements within months of each other confirming the closure in Australia of Ford, Holden and Toyota by 2017.

Economic modelling by the Productivity Commission of Australia has predicted that up to 39 000 jobs would have been lost between 2006 and 2017 after the end of production by Ford, GM Holden and Toyota.

Barlow Manilal, the chief executive of the Automotive Industry Development Centre, said SAAW would not only position Gauteng as the automotive investment destination of choice but would also showcase South

http://www.iol.co.za/business/news/auto-week-many-lessons-for-sa-1.1750650#.VEdf1_mSyfg

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Czech and V4 region automotive sectors presented at the South African Automotive Week (SAAW) 16.10.2012 / 08:45 (This article expired 17.10.2014.)

As a part of the SAAW Trade Show 2012 in Port Elizabeth, a presentation of the Czech and the other Visegrad Group member countries´ (Hungary, Poland and Slovakia) automotive sectors was delivered on Thursday 11th October 2012 by Economic and Trade Representatives from the V4 respective Embassies.

Czech Republic’s presentation focused on showing the Czech industrial and innovative tradition as a base for developing the modern highly advanced and internationalized automotive production and research and development activities, including dedicated centers of excellence at several Czech technical universities.

Czech Republic’s annual production overreached 1 million vehicles in 2011 and comprises about 800 active companies employing over 260 thousand persons. Information on amended investment incentives as of 2012 was also provided, as well as information on opportunities for visiting or exhibiting at the countries ´ automotive trade shows Autosalon and Autotech (Eurotrans) in Brno. Companies that might be interested in sourcing a new supplier are offered assistance of the Czech Embassy (contact e-mail: commerce_pretoria@mzv.cz).

Czech automotive industry leaflet (CzechInvest)

Attachments czech_automotive_industry_leaflet_2806_cz.pdf

http://www.mzv.cz/pretoria/en/economic_and_commercial_information/czech_and_v4_region_automotive_sectors.html

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Deputy Minister Mzwandile Masina at African Automotive Week conference | South African Government

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Deputy Minister Mzwandile Masina at African Automotive Week conference 14 Oct 2014

Automotive industry is crucial to manufacturing sector – Deputy Minister Masina 14 Oct 2014 The automotive industry is a crucial subsector of manufacturing and therefore a central pillar of our re-industrialisation programme. This was said by the Deputy Minister of Trade and Industry, Mzwandile Masina, at the South African Automotive Week conference held in Midrand today. The conference was attended by more than 200 automotive stakeholders from South Africa and other countries around the world.

"At the heart of the re-industrialisation strategy is the recognition that we need to diversify our industrial base and expand the local value chain in most of our industrial exports. This means that we need to process our industrial inputs locally and work towards the export of locally-processed products as value-added goods as opposed to raw-materials,” said Masina Masina added that the share of Africa in automotive manufacturing was very low and that the continent should begin a conversation of how best to increase the aggregate share of the industry in the continent, particularly South Africa, in the overall global output of the sector.

"This means that as government, labour and investors in the sector we need to work together to improve our industrial capacity and use our competitive advantage as a country in order to increase our footprint in the global market," said Masina He also said the state was committed to act as a market incubator for this earmarked industrial diversification and expansion of the manufacturing sector by purchasing 80 percent local content in bus bodies.

"The South African industry is building on a solid reputation as a producer of high quality and competitive goods. Although still a small producer nation by global standards, the manufacturing sector in South Africa is increasing its rates of participation in global markets. During 2013, total export increased by 8.2 percent and it was the first year that the sector passed the R100 billion mark in exports," added Masina.

He reiterated South Africa was committed to support manufacturing in neighbouring markets to increase opportunities for component or sub-assembly packages. An example of this is the ongoing support for the development of a motor manufacturing base in Nigeria.

The South African auto-sector manufactured products contribute approximately 30 percent of South Africa’s total manufacturing output.

Enquiries: Sidwell Medupe, Departmental Spokesperson Tel: 012 394 1650 Cell: 079 492 1774 E-mail: MSMedupe@thedti.gov.za http://www.gov.za/deputy-minister-mzwandile-masina-african-automotive-week-conference

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http://www.engineeringnews.co.za/article/auto-industry-expresses-surpriseat-competition-commission-probe-2014-10-14

Auto industry expresses surprise at Competition Commission probe PUBLISHED 14 OCT 14

BY: IRMA VENTER

The investigation into the automotive component sector announced by the South African Competition Commission earlier this week had its origins in the US, Europe and the East, said National Association of Automobile Manufacturers of South Africa (Naamsa) director Nico Vermeulen on Tuesday.

Naamsa president Dr Johan van Zyl Duane Daws

“As Naamsa, we are surprised by the scope of the investigation, which, in the ma in, appears to be focused on imported components, and not locally made components.”

Based on that, Vermeulen said he did not expect the investigation to have any significant effect on the image and reputation of the South African automotive industry.

He emphasised, however, that it was important for the industry to comply, “as a business imperative”, with local and international competition law.

Naamsa president Dr Johan van Zyl, speaking at a panel at the South African Automotive Week, held in Midrand, added that the local vehicle manufacturing industry would cooperate with the commission in its probe, “in any way it could”.

However, he noted that vehicle manufacturers were component buyers, and, therefore, not the target of the investigation.

Speaking on the same panel, National Association of Automotive Components and Allied Manufacturers of http://www.engineeringnews.co.za/print-version/auto-industry-expresses-surpriseat-competition-commission-probe-2014-10-14

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http://www.engineeringnews.co.za/article/wesbank-signs-mou-to-enter-nigerian-new-car-finance-market-2014-10-16

WesBank signs MoU to enter Nigerian new car finance market PUBLISHED 16 OCT 14

BY: IRMA VENTER

The Nigerian Automotive Council (NAC) and WesBank this week signed a memorandum of understanding (MoU), which should see the South African vehicle and asset financier enter the Nigerian new vehicle finance market in 2015.

“We have an optimistic objective that we can write our first deal in March,” WesBank CEO Chris de Kock told Engineering News Online on Thursday.

WesBank CEO Chris de Kock

The signing of the MoU followed eight months of talks, he added, and flowed from the Nigerian government’s aim to grow its fledgling vehicle assembly industry.

In order to stimulate sales of locally made vehicles over popular imports, the West African country had to provide affordable mobility to its domestic market, explained NAC director-general Aminu Jalal during this week’s South Africa Automotive Week, in Midrand.

Unconfirmed figures put the Nigerian official new car market at a mere 50 000 vehicles a year, but with grey new vehicle imports and second-hand imports at between 375 000 and 450 000 units a year.

“The Nigerian government realised that in order to create a market for its own vehicles, the country had to have vehicle finance solutions available to a large portion of the public, at a reasonably affordable price,” noted De Kock.

“They then went looking for a partner, and they found us.” http://www.engineeringnews.co.za/print-version/wesbank-signs-mou-to-enter-nigerian-new-car-finance-market-2014-10-16

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Global Perspective at Automotive Week

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Global Perspective at SA Automotive Week 2014 Several leading international automotive authorities will address industry at South African Automotive Week in October.

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The Director General of Nigeria’s newly launched Automotive Manufacturing Council, Mr Aminu Jalal, special advisor to Australia’s collapsed automotive sector, Prof Goran Roos and UK marketing strategist Steve Rose, top the bill.

The 2 day plenary Automotive Industry Conference programme on 14 and 15 October, also features local dignitaries including NAAMSA and Toyota CEO, Dr Johan Van Zyl, Nissan CEO Mike Whitfield, South African Chamber of Commerce and Industry CEO, Neren Rau and NAACAM Director Robert Houdet, among others.

UK based Steve Rose, of Kotler Marketing will present one of four workshops, titled Defending the Price which aims to equip suppliers with the resources and software model with which to record and demonstrate value added to clients with a view to strengthening the price negotiation.

The three additional workshops, either half-day or full-day are around “Tooling and Manufacturing Innovations”, “Electric Vehicle Development in South Africa” and “The Power of the Internet as a Sales channel for cars and parts, sponsored by Gumtree”

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The 2-day Automotive Industry Conference, which runs concurrently with a range of events, including a 15 000sqm tradeshow, addresses two of the most current global automotive developments.

The first, relates to an announcement by the Nigerian government to ensure that not less than 12 automobile manufacturing firms would set up vehicle assembly plants in Nigeria by the end of the year and that import duties would be imposed on all vehicle brands, currently all fully imported into Africa’s largest economy.

“The developments in Nigeria hold major threats and opportunities for the South African auto supply chain, itself seeking to conquer African markets, Binning said.

National Association of Automotive Components and Allied Manufacturers of South Africa (NAACAM) Executive Director, Robert Houdet said Nigeria’s development and the Australian industry’s collapse, which could trigger the loss of over 30 000 jobs would provide valuable insight for South African auto companies.

Houdet said learning from the Australian and EU crisis would be unpacked to industry at South African Automotive Week, by global manufacturing doyen and advisor to Australia’s shattered automotive industry, Goran Roos, whom Houdet says is “arguably the most capable of sharing these lessons.”

“There are many learnings that the South African industry has to contemplate and implement to ensure the sustainability of our own industry,’’ Houdet said.

The shock announcement, within months, confirming the closures of Ford, GM Holden and Toyota in Australia by 2017, which is forcing manufacturers to re-invent themselves in order to stave off mass job losses, is one of the most talked about developments in recent manufacturing history.

Economic modelling by the Productivity Commission of Australia has predicted that up to 39,000 jobs would be lost after the end of production by Ford, GM Holden and Toyota in the period 2016-17.

The decision to host the 4th edition of South African Automotive Week in Gauteng was facilitated by the Automotive Industry Development Centre (AIDC).

AIDC CEO, Barlow Manilal said: “The Week will not only position the Gauteng province as the automotive investment destination of choice, but also showcase South Africa’s manufacturing capability globally. Gauteng’s automotive value proposition will be a key theme of the event.

Houdet said the South African Automotive Week was remarkable in its “unparalleled ability to bring together and make accessible, automotive stakeholders representing all levels of government, its agencies and industry.’’

“This is truly an event for industry by industry and the role of the AIDC has strengthened the brand and its ability to maximise its objectives, which are to showcase South Africa’s manufacturing capability, facilitate trade and empower suppliers with access to cutting edge information, networks and markets,’’ Houdet said.

“Ultimately as a South African collective, The Week is the gathering place and showcase of automotive role-players, including government departments and their products, services and contribution to the manufacturing sector.

Information or registration to participate in the Trade Show, the match-making meetings programme, site tours, conferences and networking functions is available online at www.saaw.co.za or email: sales@saaw.co.za, or phone: 0861 101 475.

http://www.plasticsinfo.co.za/default.asp?CPH_ID=2719

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International Investors Keen to Work with the South African Automotive Sector 2014-10-17 The twenty international buyers participating in the South African Automotive Week in Midrand believes there are potential areas and technical expertise within the automotive sector that can be exploited for future investments.

The buyers, who have been funded through the Department of Trade and Industry (the dti's) Export Marketing and Investment Assistance Scheme (EMIA), are from the United States of America, Turkey, Nigeria, Russia, Argentina, Thailand and Uruguay.

The Chairman of Innoson Vehicle Manufacturing company based in Nigeria, Dr Innocent Chukwuma said he had met and had discussions with five South African components companies to identify areas of collaboration and to source imports.

"Innoson is currently looking for companies that can be able to produce components that are needed for our range of product line in the heavy duty vehicles, middle and high class level buses at a reasonable rate with the same international standards," said Chukwuma.

Chukwuma believes South African components manufactures are in par with the East Asian countries where he is currently importing components.

"From what I have seen South Africa's components are as good as the Asians and can easily supply most countries in Africa. They are strategically positioned and can move parts quickly than the rest of the world around the continent," he said.

The Chief Director of Export Promotion and Marketing at the dti, Ms Zanele Mkhize said the department created a platform for match-making international buyers with local companies with the aim of targeting markets where South Africa want to export value-added components especially in the automotive sector. "the dti match-making lounge at the South African Automotive Week hosted 497 meetings over a period of three days, and our buyers participated in 140 meetings with potential suppliers and components manufactures around South Africa," said Mkhize.

She added that the meetings were promising in terms of supplying components, joint ventures and technology transfer.

The buyers will visit three components manufacturers in Pretoria today.

The South African Automotive Week seeks to promote investment into the industry and access to licensing and patent technologies essential to the global competitiveness of the local supply chain.

Chairman of Innoson Vehicle Manufacturing, Dr Innocent Chukwuma meeting with Duen Du Toit of SA Diesel Line.

Enquiries: Sidwell Medupe-Departmental Spokesperson Tel: (012) 394 1650 Mobile: 079 492 1774 E-mail: MSMedupe@thedti.gov.za Issued by: The Department of Trade and Industry Follow us on Twitter: @the_dti

http://www.dti.gov.za/editmedia.jsp?id=3164

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RACE FOR AFRICAN MARKETS HEATS UP....Is South Africa ready? | Cyprus News Report

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RACE FOR AFRICAN MARKETS HEATS UP....Is South Africa ready?

Thu, 02/10/2014 - 11:53 — Sanjeev Dev Malik

Dramatic developments on the African continent and their impact on South Africa’s automotive sector will be the focus of deliberations at the South African Automotive Week, at Gallagher Convention Centre in Midrand, from October 14-16. Landmark initiatives, the most telling of which is the prolific local production of vehicles in Nigeria, which previously imported all units, and the increase in tariffs on imported vehicles from countries like Zimbabwe, are among the issues that will be analysed.

Nigeria has also recently dramatically increased its import tariffs, in order to protect its local automotive industry, being at the early stages of a ‘reborn’ stage.

National Association of Automotive Components and Allied Manufacturers of South Africa Executive Director, Robert Houdet said given the significance of the African market to South Africa, the theme of The Week, hosted every two years, is “Africa’s Automotive Awakening: The race is on!”

“Africa is being considered by the world as one of the final automotive frontiers and the South African supply chain is quite literally in a race to capture a significant share of the opportunities that exist,’’ Houdet said.

Asia pacific based ‘Asian News Channel’ that provides 24/7 News & Feature service for Asia Pacific and Africa Region acts as a Media Partner of South African Automotive Week 2014.

350 government and automotive leaders will attend the Conference where South Africa’s automotive brains trust will review progress and instruments like the APDP and ASCCI, as well as factors such as labour stability and manufacturing innovation.

“Our hope is that the discussion will lead us to a refreshed path towards achieving the production of 1.2m vehicles locally within 5 years, and which is espoused in the industry’s Vision2020 target, which is essential for the industry’s sustainability.’’

Addressing the theme at the two day conference (14 and 15 October) are the head of Nigeria’s newly formed Automotive Council, Aminu Jalal, and Mike Whitfield, CEO of Nissan SA which produced its first locally (Nigeria) assembled vehicle in that country earlier this year.

Other speakers on the topic include Chris Hillier of Federal Mogul, which has extensive business across the continent, Mazwi Tunyiswa of the IDC and acclaimed African commentator, author and business executive Victor Kgomoeswana.

Kgomoeswana is the Executive in Business Development at PPC, a listed South African cement company with operations in South Africa, Botswana, Zimbabwe, Mozambique, and expanding into the rest of the continent. He has been presenting the weekly African Business Report on Talk Radio 702’s Africa Business Report since July 2007 and features frequently as a guest on CNBC Africa, SABC television and radio stations on the topic of African business. Kgomoeswana is the founding editor of Eye on Africa, Ernst & Young’s regular publication that highlights investment opportunities across the continent, and he is a contributor to several conferences and other discussions on Africa as an investment destination. His first book is titled Africa is Open for Business.

South African Automotive Week Director, Andrew Binning said South Africa’s vehicle exports to Africa (now ranked the 2nd fastest growing economy) “looks set to position it as a gateway for the world to African markets’’.

“16 of the world’s 30 fastest growing economies are African and while the growth is off a small base, the figures must be alluring to global manufacturers looking for new growth markets.

Africa, in particular had been a major success story for South Africa in the last two years, and is expected to constitute an increasingly growing percentage of South Africa’s vehicle exports,” he said.

According to KPMG Africa Automotive leader Gavin Maile South Africa exported 24 281 vehicles to Algeria in 2012, followed by Nigeria as second most popular export destination, at 14 874 units – this up from 7 151 units in 2010.

Ghana exports grew from 2 451 units in 2010, to 5 062 units in 2012, with Angola importing 7 783 vehicles from South Africa in 2012, up from 934 in 2010.

“These countries all have high gross domestic product growths,” says Maile. “Africa is a real solution for South Africa’s vehicle exports.”

Houdet said the depreciation of the rand, new industry development in Nigeria and the closure of Australia’s auto manufacturing industry presented opportunities for South Africa’s accelerated growth.

The Automotive manufacturing advisor to the Australian government, Goran Roos, will, in fact, also be at The Week.

The trade initiative also includes a formal match-making programme between buyers and sellers, manufacturing related exhibition (10 000sqm), site tour and workshops.

Houdet says Growth is essential for the future viability of automotive manufacturing in South Africa, the aspirations of which are pinned on Vision 2020 targets.

Speaking at the launch of South African Automotive Week on Friday (12 September at the Rosslyn Automotive Supplier Park ) Houdet said The Week, “is as much about new markets and business deals as it is about supply chain efficiencies and the improvement of local component manufacturers to global standards.’’

http://www.cyprusnewsreport.com/?q=node/8015

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SA Automotive Week Kicks off on a ''Higher Gear'

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​Professor Goran Roos engaging delegates \.

The South African Automotive Week kick-started on a ‘higher gear’ at Gallagher Convention

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Centre in Midrand, held from 13 - 17 October 2014.

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This initiative is endorsed and hosted by the Automotive Industry Development Centre (AIDC), a subsidiary of the Gauteng Growth and Development Agency (GGDA), an entity owned by the Gauteng Department of Economic Development – and also the National

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Association for Automotive Component and Allied Manufactures (NAACAM), National Association of Automobile of South Africa (NAAMSA) and the Department of Trade and Industry.

South African Automotive Week, is one of the largest manufacturing trade shows in South Africa and it is aimed at stimulating trade and partnership opportunities in manufacturing and related sector. It also aimed at encouraging foreign investment into the South African automotive industry, especially the local automotive supply chain industry such as the parts suppliers at the Rosslyn Automotive Supplier Park which is run by the AIDC. In his opening address, MEC Lebogang Maile said that Gauteng has identified the automotive industry as one of the key sectors to address the twin policy imperatives of creating decent employment and greater economic inclusion. “Since 2009, 41% of all light motor vehicles manufactured in South Africa came from the Gauteng Province,” he said.

The MEC emphasised that government continues to support the industry. “The Automotive Production and Development Programme (APDP), which replaced the MIDP in January 2013 aims to double the number of automotive units produced to 1.2 million by 2020 and significantly increase employment generated by the industry.”

The Deputy Minister of Trade and Industry, Mzwandile Masina, concurred with the MEC that the APDP will assist the government to “deepen and diversify the local supply chain and also the industrial base.”

According to Professor Goran Roos from Australia, the presence of OEMs (Original Equipment Manufacturers) in the South African Automotive sector, leads to both an improvement in the managerial skills as well as an increase in the number of related business and service sectors. Meanwhile, Professor Justin Barnes of B&M Analysts was adamant that investment can only happen when the domestic vehicle market grows to 1 million units per annum while production must rise to 1, 2 million per annum.

In addition, the MEC highlighted the need to invest more efforts in developing the component manufacturing industry beyond supplying South African based OEMs to the continent and the world at large. “This aspect of the industry, which is labour intensive, must also become globally competitive which means we must look beyond our borders,” he said.

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SA vehicle sector still attractive April 22, 2014 | Filed under: Business, | ‹ Small price to pay for having your say

Posted by: Allan Williams Award for logistics company ›

SOUTH Africa remains one of the top five automotive investment destinations in the world. A KPMG Global Automotive Executive Survey found that after its Brics partners, South Africa was the fifth top investment destination in which executives who took part in the survey planned to either begin or increase their investment.

The survey determined that 43% of the respondents who plan to either begin or increase their investments in South Africa were Brics- based (Brazil, Russia, India and China) executives, while 30% were Triad executives, comprising Japan, Western Europe and North America.

INVESTING IN JOBS: An operator assembles an engine at the Volkswagen plant in Uitenhage. A survey has predicted that VWSA will increase its global market share by 2019.

The research was conducted among 200 automotive executives, who are either business unit heads or higher up, from all parts of the automotive value chain around the world.

The good news for the country’s automotive sector, which has a strong presence in the Eastern Cape, follows a protracted seven-week strike during the last quarter of last year which had a big impact on the production of cars.

The latest vehicle sales for the first quarter of this year showed some growth, but domestic sales are predicted to remain flat. However, vehicle exports are expected to pick up, particularly in respect of vehicle exports to Asia, Africa and Europe.

Volkswagen Group SA (VWSA) communications manager Matt Gennrich said at the weekend Volkswagen had been investing in the motor industry in South Africa since 1951, and would continue to do so at its Uitenhage plant.

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“In recent years VWSA has played an increasingly important role in the Volkswagen Group’s TWITTER HERALD LA FEMME LA FEMME ON PINTEREST FEED BREAKING NEWS do so. global strategyTHE and bar any major socio-political upheavals will continue toNEWS “Manufacturers need to invest in new products every six to seven years to remain competitive, hence South Africa with its original equipment manufacturers remains a key investment destination,” Gennrich said.

“The KPMG report is a confirmation of this. VWSA has invested over R5-billion in plant and product over the last few years and will continue to invest as and when necessary.”

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A total of 67% of respondents in the survey expected Germany’s Volkswagen Group to increase its global market share by 2019, which came second to only South Korea’s Hyundai/ Kia, at 70%.

Putin cannot avoid me: Australia PM

The survey also found many of the respondents believed Brics automotive companies had good growth opportunities, specifically in Africa and the Middle East. Despite the “acknowledged political troubles in northern Africa”, more Brics executives admitted to eyeing this region as a possible base but no notable moves had been made towards investment in the region.

Ukraine creates de facto border around separatist zone

Sub-Saharan countries, specifically South Africa, are, however, increasingly being seen as a gateway to the lucrative African markets.

UK auto sector trade association the Society of Motor Manufacturers and Traders Limited (SMMT), also committed its support to an increasing number of UK vehicle manufacturers, component and aftermarket suppliers who are avidly seeking opportunities in Africa.

http://www.heraldlive.co.za/sa-vehicle-sector-still-attractive/

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TUT participates in its first SA Automotive Week

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TUT participates in its first SA Automotive Week 2014/10/22

South African Automotive Week, an international, bi-annual trade show based in Africa’s manufacturing centre, South Africa, saw the Tshwane University of Technology (TUT) participating for the first time in 2014. The event was also hosted in the Gauteng Province for the first time ever during October.

Automotive Week is generally recognised as Africa’s premier intellectual automotive gathering that focuses on stimulating trade and partnership opportunities in manufacturing and the related sector. In the run-up to Automotive Week, Prof Andreas Gebhardt, Dean of Engineering at Aachen University of Applied Sciences, Germany, presented the keynote address at the Manufacturing and Tooling Innovation Seminar hosted by TUT. Bob Bond, TUT’s IndustryGrid Manager at the Institute for Advanced Tooling, Soshanguve Campus, was responsible for organising the various activities at the event.

He explained the importance of the University’s involvement in Automotive Week. “With the automotive industry arguably being the biggest manufacturing sector in South Africa across all sectors, it was important to position the Faculty of Engineering and the Built Environment and the Directorate of Cooperative Education across all activities to leverage participation for TUT.” According to Bond the Institute for Advanced Tooling attended the exhibitions in co-operation with their partner Stellenbosch University. “It was therefore no coincidence that TUT arranged and hosted the high level industry seminar, exhibited the Solar Car and the ever-popular Baja pipe care, and provided direct contact with industry through the joint stand between Cooperative Education and the Faculty of Engineering and the Built Environment. Hence at all levels the TUT brand was visible and will assist in building trust for the IndustryGrid programme in future.”

He added that the final feather in the cap for TUT was when Rotenda Nevhutalu a 3D-Design student walked away as the winner of the Plastic Institute of South Africa (PISA) design competition, with Armand du Plessis in second place.

Bond continued to explain that the aim of IndustryGrid is now to facilitate reciprocal visits for industry to become a host of themed events, so that staff and students can promote their activities and link in with industrial projects.

“This formula will be adopted for other industry events across all sectors where TUT can be recognised as a leading University of Technology aligned to the requirements and challenges of the multitude of sectors. In time the visibility of the TUT and IndustryGrid brand will place TUT foremost in the thoughts of external stakeholders to fast-track the various capabilities and relevant industrial opportunities,” Bond concluded.

For more information about the Tshwane University of Technology, please contact Willa de Ruyter on tel: 012 382 5352 or send an email to deruyterw@tut.ac.za.

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Trade and Industry hosts South African Automotive Week, 14 to 17 Oct 13 Oct 2014

the dti brings twenty international buyers to the SA Automotive Week The Department of Trade and Industry (the dti) will be bringing twenty (20) international buyers from seven countries to the South African Automotive Week taking place at the Gallagher Convention Centre in Midrand, Gauteng from tomorrow 14 to Friday, 17 October 2014.

The buyers, who have been funded through the dti's Export Marketing and Investment Assistance Scheme (EMIA), are from the United States of America, Turkey, Nigeria, Russia, Argentina, Thailand and Uruguay. The flagship event has garnered high interest throughout the world to the extent that delegates from the Middle East, Asia and Europe will also be participating.

According to the Deputy Minister of Trade and Industry, Mr Mzwandile Masina, the main objective of bringing international buyers to the popular Automotive Week is to enable them to identify and assess opportunities for collaboration or establishment of joint ventures.

"This is part of our efforts to open markets for South African value-added exports in the automotive sector. Exposing international buyers to what the country has to offer will enable the exchange of licensing and patent technologies that are essential to the global competitiveness of the local supply chain." says Deputy Minister Masina.

He adds that the presence of international buyers will also afford an opportunity to market various incentives and support that the dti offers for Foreign Direct Investment into the sector.

The event will also serve to position South Africa as a premier investment location and showcase the automotive industry's capabilities as a reliable supplier of high quality, technology-advanced and globally competitive automotive vehicles and components.

Deputy Minister Masina will also deliver a keynote address at the South African Automotive Week Industry Conference which will feature key industry and government leaders addressing pertinent issues and trends impacting on the automotive business. The conference will take place under the theme "Africa’s Automotive Awakening: The Race is On!" "The auto sector accounts for about 10% of South Africa's manufacturing exports, making it a crucial part in the economy.

Over the past few years growth in the manufacturing of automotive parts and fully assembled vehicles has been the success story of manufacturing," adds Deputy Minister Masina.

The programme for the buyers will include interactive networking sessions, business-to-business meetings and site visits to different automotive companies in Gauteng.

Enquiries: Sidwell Medupe Departmental Spokesperson Tel: 012 394 1650 http://www.gov.za/trade-and-industry-hosts-south-african-automotive-week-14-17-oct

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INDUSTRY NEWS: Is SA charged for the future?

Oct 30, 2014 | Mark Smyth

Mark Smyth attended a workshop on electric vehicles at the South African Automotive Week ELECTRIC vehicles are coming and SA wants in on the action. That was very much the message that came across at a workshop on electric vehicles (EVs) at the recent South African Automotive Week in Johannesburg.

However, the topic was not so much about the Nissan Leaf or the new BMW i3 but more about infrastructure and whether SA has a role to play in the global EV industry.

"We need to focus on urban mobility and city commuting," said Carel Snyman of the South African National Energy Development Institute. SA spends about $22bn a year on importing oil, with South Africans spending R300bn on petrol and diesel in 2013. Snyman is of the opinion we need to shift away from this reliance. This requires a change in the way we view transport, particularly personal transport.

"Urban speed limits are 60km/h, ideal for EVs, so why do we need a 170km/h car that weighs two tons in the city?" he asked, adding that most people only need a range of about 150km to meet the requirements of their daily schedule.

There is also the matter of energy efficiency and it is a fact that the internal combustion engine is not that efficient.

"Only 15% of energy derived from oil is used for actual vehicle motion," said Snyman. In contrast, coal for EV use is 24% efficient and solar energy is a huge 71% efficient. Companies such as BMW and Mazda are making great strides to remedy this. Hybrids also improve on that figure, although Snyman described the Toyota Prius as "a petrol vehicle with a bit of electric vehicle lipstick".

The internal combustion engine will be with us for some time, though, according to Deena Govender, BMW Group SA’s manager of i-vehicles, with demand for the traditional engine peaking in 2030.

Any debate about a move to electric vehicles rapidly turns to the subject of Eskom.

"We do not have an electricity problem in SA, we have a capacity problem," said Snyman. This view was echoed

by Amal Khatri, chief advisor for research and operations at Eskom. He advised that a massive grid refurbishment will be required, particularly if fast chargers are installed, which he says would have a dramatic impact on grid equipment.

"Uncontrolled charging would be a problem," said Khatri. "Therefore Eskom wants Time of Use (ToU) tariffs." This would prevent everyone plugging in their cars as soon as they get home from the office. ToU tariffs would require smart charging solutions though, which he says is the best long-term strategy. "To achieve smart charging you need to have a smart grid," he said, adding that we do not currently have that. However, he said Eskom is in a transition period towards a smart grid. This grid would ultimately be able to take stored power. According to Khatri, the company is interested in the power stored in EVs and is keen to look at Vehicle to Grid (V2G) and Vehicle to Home (V2H) power solutions, although we are a long way off from that becoming generally available.

Eventually there will be a shift and Khatri said that "your electricity company will be your next fuel company". At the moment that is a daunting prospect as Eskom struggles to get new and mothballed power stations back on line. Fortunately there is not going to be a rush to get EVs anytime soon, in part because of a lack of government support.

"The lack of purchasing incentives is a limiting factor in terms of getting EVs on the road," said Khatri. Not only do we fall behind the rest of the world when it comes to incentivising motorists to go electric, but we actually disincentivise them. Govender said the International Trade Administration Commission agreement means that, along with ambulances and hearses coming from Europe, EVs attract 25% import duty. Instead of the government wanting to get you into an EV, it penalises you for doing so.

http://www.bdlive.co.za/life/motoring/2014/10/30/industry-news-is-sa-charged-for-the-future?service=print

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151 WEDNESDAY 20 NOVEMBER 2013 BusinessDay

9

The Business Life/Technology, etc Arts&Leisure

Jazz

GWEN ANSELL

S

A WAS prominent in the jazz world last weekend, but if you were watching our national broadcaster you’d not have known it.

The first night of the annual London Jazz Festival (this year branded as the EFG festival) is no small deal in the jazz world, and on Friday the bill was headed by 74-year-old South African trumpeter and flugelhorn player Hugh Masekela and his long-time pianoplaying accomplice, American Larry Willis. The BBC heralded the event with a long interview and there were reviews galore in mainstream media elsewhere. From the SABC, loud in its assertions that what the nation needs is more good news — which such an accolade surely is — there was silence.

South African audiences fortunately do not need a news bulletin insert to tell them that Masekela is good value.

His name is guaranteed to fill halls, whether he is coasting through a nostalgic selection of crowdpleasers, or stretching out in improvisation. He gave London nostalgia. Described by the Guardian’s John Fordham as an “effortlessly cool old tale-spinner”, Masekela wove repertoire and anecdote together into a biographical recital.

The reasons for his appeal at home are straightforward. Alongside the music, he speaks to his audience’s hearts: elements of shared history (expressed, for example in the migrant labour song Stimela) tie him to his older fans, while a shrewd showbiz ear for the right youthful collaborators — Mafikizolo, Thandiswa Mazwai, most recently Pu2ma — keeps younger ears interested.

Overseas, Masekela’s fame contains more complex elements.

For a nostalgic older generation of anti-apartheid campaigners in Europe and America, his name is synonymous with those heady days.

For Americans, he’s also one of the family, having studied and worked extensively in New York and Los Angeles, and been nominated for a 1968 Grammy for Grazin’ in the Grass, at a time when American ears were not particularly hospitable to world sounds.

Another Grammy nomination, and one for a Tony, followed.

But stripped of nostalgia, nationalism, and all the other nonmusical reasons why audiences love him, Masekela is genuinely an impressive musician. He writes instantly memorable tunes, and has done so since his early work in the 1960s with the Jazz Epistles. His playing was not always as “nimble” as Fordham heard it on Friday; his own autobiography ruefully recounts some hectic, drug-fuelled American days. Those are now long past.

Today, he is magisterially in control of his horn; capable of both letting a sweet melody breathe and exploring the harmonic possibilities of a tricky one. As a showman, he balances an audience in the palm of his hand, offering generous helpings of sentimentality, hope and sometimes — as in the rap around Stimela — unfeigned anger.

To analyse the magic for yourself, see Masekela and Pu2ma rounding off the Live At the Market concert series next Friday, November 29 at 8pm. Advance booking is likely to be essential and can be made at www.markettheatre.co.za, which also provides details of the intervening week’s music, including Zulu guitar maestro Madala Kunene this Saturday, November 23.

Guitars and other strings dominate the week’s jazz offerings.

In Cape Town, the guitar season at The Crypt on St George’s Mall continues tonight and tomorrow, both at 7pm, with a visit from Italian multi-instrumentalist Gionne di Clemente, whose instrumental prowess covers classical and acoustic guitars, oud, bouzouki, mandolin and sitar.

Di Clemente will be working with saxophonist Mike Rossi and percussionist Ronan Skillen. Today at 5.30pm at the same venue, Gary Deacon will conduct a workshop on solo finger-style guitar. Details and bookings from www.thecryptjazz.com At the weekend, the bass guitar takes over as bassist Herbie Tsoaeli launches the Johannesburg leg of a three-city tour, with concerts at King Kong in Troyeville (6 Verwey Street 083-875-6386) at 8pm on Saturday, November 23 and at the Lucky Bean Restaurant (16 Seventh Street 011482-5572) in Melville from 7pm.

Tsoaeli won this year’s jazz Sama for his debut album as leader — he’s been around as a sideman for a considerable time — African Time: music that the LondonJazz website hailed as “mesmerising … authentic … and powerful”.

Cars: Rolls-Royce and Mini to produce SUVs

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www.bdlive.co.za/life

Until death do us get the login

Morph the seat for comfy air travel

Laws have failed to keep up with digital ownership, especially when people die, writes April Dembosky

S

TEPHEN Wu is thinking about what will happen to his stuff when he dies. He is not worried about the “easy” things such as his house or his financial accounts. Instead, his concern is who will get his virtual property — his music collection on iTunes, the money in his PayPal account and, especially, all the virtual goods he has accumulated in online games such as World of Warcraft and Second Life.

“What happens to the Sword of Truth following death?” he asks, referring to a video game weapon. “In Second Life, I have a FedEx truck and a Flintstonemobile, a Rolex watch, Wrangler jeans and a Beatles T-shirt. These goods have a lot of sentimental value.”

Mr Wu, an estate planning lawyer in California, notes that while the law is clear on issues regarding tangible property, it has not kept up with the growth in the various forms of digital property people have amassed.

When it comes to e-mail and social networking accounts, word-processing files, digital photos and frequent flyer miles, there are few laws that govern their allocation upon death.

Around the world, digital estate planning is a budding new industry. The elderly who die today still leave behind an attic full of relics for descendants to rifle through.

But increasingly, such memorabilia is passwordprotected and stored online.

Many wedding albums exist only on Flickr. The history of courtship and falling in love among today’s young newlyweds is documented on Facebook and in text messages.

“Look how awful people are when they fight over the couch or dad’s graduation ring,” says Josh Slocum, president of the Funeral Consumers Alliance.

In many countries, such questions fall into the messy intersection of state property laws, federal privacy laws and corporate policies of companies housing online accounts.

For now, families grieving the loss of a loved one are at the mercy of such policies. Termsof-use agreements are crafted with an eye towards protecting users’ privacy. Yahoo accounts are “nontransferable” and rights to all content within them “terminate upon your death”, leaving families locked out of

ALWAYS IN OUR THOUGHTS: Those closest to the dead face the dilemma of what to do with social media accounts.

Picture: THINKSTOCK

e-mail archives and wedding albums — even if the deceased wanted to share them.

Many companies fear running afoul of regulators who are charged with upholding national trade laws that protect against deceptive business practices. “The company doesn’t want to get in trouble so they play it safe and shut accounts down altogether,” says Mr Wu. He advises clients to appoint a “digital executor” entrusted with a list of logins and passwords, and to outline explicit instructions in their estate plans on who has access to what accounts.

Even then the question remains whether some of the companies where precious personal history is stored will still exist when the people who created the content die. If Facebook passes from the cultural zeitgeist, will there forever be an archive for posterity’s sake? “What internet company is going to be around forever?” asks Mr Slocum.

When Jen Kwong’s fiancé drowned in Hawaii, she turned to Facebook for support. The outpouring from friends was comforting. And the fact that she could tell important people details of what happened in a single, private Facebook

message — rather than 50 times over the phone — was a relief.

She had her fiancé’s passwords and cellphone, from which she sorted his e-mail and managed his Facebook account, allowing friends to tag photos with his name. She scrolled through his messages to be reminded of his wordsmithing and puns, pulling some for the memorials she had to plan instead of their wedding.

How to ‘edit’ lives that have been extensively documented: where we step into privacy issues of the afterlife She has been tempted to change things on his Facebook page, especially his profile picture, taken outside Highclere Castle, where the TV series Downton Abbey was filmed. But she has decided against that.

“It’s best not to touch it, even though I have the power to.”

Ms Kwong’s story ventures into complicated territory for Facebook over who gets to control the image, and data, of the deceased. Traditionally, people are memorialised in

newspaper obituaries and other carefully composed stories or albums that generally cast people in a positive light.

But family and friends now face questions on how to “edit” lives that have been extensively documented on Facebook.

In one instance, a young woman died in a gang-related drug crime. Her mother took over her Facebook page and began deleting some of her friends so they could not post comments anymore, creating a stir among the woman’s peers.

“This is where we step into privacy issues of the afterlife,” said Jed Brubaker, informatics PhD student at the University of California at Irvine, who focuses on grieving and memorialisation on social networks.

Death on Facebook hit mainstream attention in 2009 when Facebook’s “People You May Know” algorithm, designed to boost engagement among people who had not logged in recently, began suggesting that people “friend” the deceased.

Ms Kwong’s friends complain that they are still being prompted to invite her fiancé to events and parties. Such gaffes forced Facebook to begin developing policies and technologies for deceased users.

Facebook used to delete

accounts of people when they died. That changed in 2007 when families and friends of students slain in the campus shooting at Virginia Tech begged them to leave pages up.

Grief experts endorse such practices, saying they echo the ways people deal with death offline. As social networks make it easier to stay connected with more people, Mr Brubaker says, such encounters will only increase over time. “The number of people we experience dying will be greater than other generations. We will experience more grief.”

Friends or co-workers can fill out an online form to request that an account be memorialised. Only immediate family members can request that accounts be deleted — a process that in the US requires a death certificate and can take up to six months. Facebook will not turn over login names or passwords unless forced to do so by court order.

Many people assume they have an implicit agreement with Facebook that it will archive their data, but that is not outlined in the terms of service.

Nor does Facebook say explicitly it becomes the executor of data stored on the site after death, leaving the responsibility for people’s accounts in a grey area.

The vast majority of tech companies mention nothing about data ownership after death in their terms of service, leaving many estate lawyers scratching their heads. “We make clear in our terms of service that users own their information,” Facebook said in an e-mail, declining to clarify what happens when a person dies and cannot own anything.

Google is considered to be the leader in “digital afterlife” policies. It is the only tech with a tool, called Inactive Account Manager, that allows people to indicate whether they want their accounts deleted after six, nine or 12 months of inactivity, or if they want to appoint a digital executor. They can also specify if they want their e-mail accounts deleted but keep photos and videos available.

Ten months after her fiancé’s accident, Ms Kwong does not want to deactivate his Facebook account. “As much as I feel like I have to let go,” she says, “do I have to let go of everything so soon?” © 2013 The Financial Times Limited

I

DON’T mean to brag — which, of course, means exactly the opposite — but a few weeks ago I flew to and from Lilongwe business class. Naturally, the experience, an air mile-enabled indulgence, means I plan never to fly economy again.

In addition to enjoying the satisfying smugness of watching the poor “cattle” stream past me to squeeze into the back of the aircraft, and drinking bubbly for breakfast, I loved the spaciousness of the premium cabin, which was almost empty both ways. I didn’t miss the obligatory arm-wrestling that goes on in economy to secure domination of the armrest, and I liked the comfort of being able to stretch my legs out in front of me, and relax and move about in my seat without feeling up a stranger.

Unfortunately, though, the next time I fly, I’ll almost certainly be the grumpy cow shoving your case around in the storage compartment to accommodate mine in economy.

Indeed, affordability issues will force me to the back and I won’t be happy after enjoying the free-range experience of business class. So I was excited, last week, to read about an adjustable airline seat designed so passengers can book space that suits their size and shape, and be charged accordingly.

Designed by British company Seymourpowell, the seat, called Morph, is a nobrainer. Using the standard three-seat airline format, designers replaced traditional foam pads with fabric, which they stretched across the frame and clamped down with the armrests and an upper divider to form individual seats.

Neatly disguised by the fabric, the frames are adjustable, and the size and recline of each of the hammock-type seats can be customised within the total space taken up by the row of three. Essentially, a range of ergonomic adjustments morphs the fabric over the seats to provide what Seymourpowell claims is “a tailored fit and greater comfort”.

The average economy class airline seat is 46cm wide. The idea of Morph is that if you need or want more space, you can book an expanded seat, without incurring the expense associated with business class.

Of course, it’ll mean you’ll

Penny Haw probably end up sitting in a row with at least one tiny old lady and/or a child or two, who will have booked smaller, cheaper seats.

The system will work particularly well for families.

Parents can add centimetres to their seats by reducing the size of those used by their children without taking up additional space overall or spending more.

Morph also allows passengers to extend the width of their armrests over their laps, which the designers say will make them feel that they have more control over their own space.

Airlines are concerned about meeting increasing demand from increasing passengers for increased space. Earlier this year, Samoa Air began operating a pay-as-you-weigh system, and Airbus announced it would offer airlines the option of extra-wide seats on its new A320 jets to keep up with “demographic trends”. Air New Zealand’s new Dreamliner will see the introduction of the Skycouch, which turns three economy seats into one threeseater couch.

According to Seymourpowell, the Morph design has already attracted the attention of Airbus and Boeing.

But, since the seats are unlikely to be fitted to existing aircraft, it’ll be some time before we can try them out.

In the interim, I wonder what the company proposes about booking and verifying the information provided? The idea is passengers will provide details of their proportions and seat requirements when they book, so airlines can quote fees and tickets can be purchased.

These specifications will be fed into a computer so seats can be adjusted automatically before boarding begins. But what happens if large passengers claim to be tiny to pay less and can’t fit in seats provided? I predict a whole lot more morphing into grumpy cows in the aisle when that happens.

How culture shock may turn into puzzling over the right app

W

AY back in the mists of time — in 1990, to be more precise — I attempted unsuccessfully to emigrate to the UK. Two years of compulsory military (dis)service, during which I was practically crucified for objecting on religious grounds to carrying a weapon, had almost done me in, physically and psychologically. For my sins, I had been dispatched for an 18-month stint in a tiny place called Eenhana, just south of the Angolan border, which was no place for a pacifist, to put it mildly.

Emerging in 1988, at the height of a state of emergency and with the prospect of further call-ups, the future looked grim. Two years later, PW Botha was no longer in charge, but FW de Klerk had yet to lift the state of emergency, and I decided to leave the country, for better or for worse.

As a holder of a British passport at the time, it should have been a cinch — except that it wasn’t. At the time, I wouldn’t have been aware of the name given to it, but I was very much affected by something we now know as “culture shock”.

To quote Wikipedia, culture shock, a term coined in the 1950s, “is the personal disorientation a person may feel when experiencing an unfamiliar way of life due to immigration or a visit to a new country, a move between social environments, or simply travel to another type of life.

KEVIN O’GRADY Techno File

“One of the most common causes … involves individuals in a foreign environment.

Culture shock can be described as consisting of at least one of four distinct phases: honeymoon, negotiation, adjustment, and mastery. The most common problems include: information overload, language barrier, generation gap, technology gap, skill interdependence, formulation dependency, homesickness, infinite regress, boredom, response ability.”

My “honeymoon” didn’t last very long and I clearly never reached the “mastery” stage, as I was back in sunny SA from miserable London in four months. At least my emigration experiment was too short for me to have encountered “reverse culture shock”, which produces similar symptoms to culture shock when one returns to one’s home country after a period in a foreign one.

I often wonder how different things might be now, even if, as my diligent and talented sister-in-law is about to do for a year or more, I ended up in a place with which I had not even language in common.

Back then, of course, there

Technology like this will make living in a foreign country much more bearable, especially in the negotiation phase was no internet and no cellphones, let alone smartphones, so if I wanted to communicate with loved ones back home, I had to write a letter or make a prohibitively expensive landline telephone call. At least I could understand the conversations going on around me and read newspapers, menus and general signage. That’s not a luxury my sister-in-law will have in Pohang, South Korea.

But she will have the luxury of the fastest broadband internet anywhere, and regular Skype or Google Hangout video calls with friends and family in SA and elsewhere in the world.

She will also have the luxury of some incredible translation technology.

Word Lens is one of the most impressive, but won’t be of help to her because it is not yet available for Korean translations. But it can be used in several other countries. It works by using character recognition, translating signs and the written word on the fly, simply by focusing your smartphone’s camera on the words you need translated. It even presents the translation in the same style and font as the original. It’s free in the

iTunes App Store, and individual language packs cost R39.99 each. For Android devices, it will set you back R50.80 in the Google Play store, plus extra for the language packs. iTranslate Voice costs only R19.99 for iPhones and translates 40 languages (including Korean!) You can speak one language into it and have it read the translation to the person you’re trying to communicate with. Using its AirTranslate feature, you can connect two iPhones and have what is input on one immediately translated on the other.

Then there is Interpret, which App Store reviewers claims is the best translation app available. It translates in and out of 50 languages and supplements its results from Google Translate with results from Bing.

And if all else fails, there’s Google Translate, which is free for iPhones and Android smartphones and which handles 50 languages — as long as you have an internet connection, which is something of a letdown when compared to some of the other translation apps.

Technology like this is obviously not going to prevent culture shock, but it will make living in a foreign country much more bearable, especially in the “negotiation” and “adjustment” phases.

It is just a little surprising that technology like this doesn’t expose us to that other famous type of shock — Alvin Toffler’s “future shock”.

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13 -17 OCTOBER 2014 GLOBAL OPPORTUNITIES AT THE GATEWAY TO AFRICA’S AUTOMOTIVE INDUSTRY