APRC Partner

Global Alliance Unifying Public Relations Worldwide

THE ASEAN

PUBLIC RELATIONS

C O N F E R E N C E I N

C O N J U N C T I O N

W I T H

ASEAN 50TH GOLDEN ANNIVERSARY

COMMUNICATING ASEAN IN GLOBAL COMPETITIVENESS The Trans Resort, Bali - Indonesia | 20 – 23 September 2017

Organised by ASEAN Public Relations Network www.aseanprnetwork.org

THE ASEAN

PUBLIC RELATIONS

C O N F E R E N C E I N

C O N J U N C T I O N

W I T H

ASEAN 50TH GOLDEN ANNIVERSARY

The Trans Resort, Bali, Indonesia 20 – 23 September 2017

BACKGROUND of The First ASEAN Public Relations Regional Conference 2017 Major Theme: Communicating ASEAN in Global Competitiveness There has been an interesting phenomenon in the way a citizen of one country who has lived and worked overseas are now coming back to his/her mother land. This phenomenon is also growing big in ASEAN member states. They are attracted because global growth center has moved from the West to the East, and ASEAN is among the world fastest growing region now promising greater prosperity and joy of living. Their return enrich further the ASEANs’ DNA and talents which already open and savvy in communicating and relating to international cultures and global communities. ASEAN is a harmonized regional grouping NOT homogenized. To foster its growth, ASEAN needs brainpower of its own citizen living abroad to come home. And there are good reasons for this Diaspora.

Many citizens of ASEAN have lived and worked overseas, and many occupy strategic and respectable position in all professions globally. ASEAN needs to be relevant if we want these brains to return to this region and there have been positive impact as a result of global changes in this millennium. The world is getting unified. Regional blocks are no longer beneficial. Instead, the spirit of protectionism has been replaced with reciprocal promotion between countries. Countries or regions promote each other’s potential and markets become unified and integrated.

Another miracle in this millennium is the global connectivity made possible by the advanced Information and Communication Technology (ICT). The growth of ICT allow people now connect to almost anyone in the world instantly with marginal cost. This in turn help foster full participation by all the people in matters that important to their lives. Governing a state is now under a close and immediate scrutiny by its citizens. If it is important to them, the issue cannot be hidden or left unattended. The state is forced to increase its PR capacity to deal with this. This foster transparency and cleaner or more open government.

ASEAN is not all sunshine and rainbow because it is among the world’s most fragile region for natural disasters. In the framework of the danger of climate change, global warming is probably the single most alarming issue, and ASEAN with its fragile geographic position needs to take a lead in mitigating this issue. ASEAN member states need to strategize its communication strategy with its neighboring region and the rest of the Pacific nations particularly in disaster communications and management through education and people’s empowerment programs.

ASEAN is celebrating its 50th anniversary in 2017, hence it is the time for Regional PR conference to discuss some landmark of anniversaries issues in PR spheres. So, the discussion and cross cutting Agenda for the regional conference must embody among others are as follows: • Cascading down ASEAN identity into global Community • Communicating ASEAN Brand and Branding. Refining ASEAN brand to gain better global understanding what ASEAN is, what is aspires to become and what distinguishes ASEAN from the rest of regional global community • Cross culture communication particularly among millennia generations • Integration versus harmonization • Lesson learnt from European Unity

ASEAN and The world. Diaspora of ASEAN citizens with global residences.

This topics will discuss the potential ASEAN brain return to their home lands after pursuing better living, education, career and livelihood globally. The aim is to build ASEAN, for ASEAN but with a global relevance and DNA. ASEAN citizen should be the most compatible people in various global development aspects. But it must start at home. So, going away to come home is a good discussion topic. How PR can help bridge cultural divide and enhance diaspora’s communication skills rooted in their distinct AMS culture and social, political and livelihood settings.

ASEAN for ASEAN • Determining key PR role to accelerate people to people communication.

• How PR can help promote better understanding in settling ASEAN internal disputes such as border clashes, religious radicals, territorial claims, standardization in trade and industry, and educational system.

• Financial inclusion covering investors’ relations and venture capitals particularly for start ups.

• Communicating in public spheres particularly by the millenia generations. PR should educate the public how to best use internet and social media to reduce conflict, defamation, narcism, hate speech, indecent content and many more bad content in social media setting.

The Pre-Conference Events The 1st ASEAN Public Relations Conference (APRC) pre-conferences features sessions that offer important networking and professional development opportunities for all public relations professionals on 20 September 2017.

Professional development includes the Association Workshop which is a free event given by Global Alliance of Public Relations and Communication Management for the Head of PR Associations. This workshop aims to share strategies on how to make the associations become sustainable and beneficial to its members. Since the registration is for free, participants will only have to pay for the conference fee.

In addition, ARRC also will give opportunities for academicians to participate in the Call for Paper event. The theme will be in line with the conference’s general theme and we have gathered notable international research fellows to review the papers submitted. For this particular event, participants has to pay for the register fee as stated.

The pre-conference event will also host a Gala Dinner that will provide a stage to give a PR Excellence Award to ASEAN corporations and organizations, and also PR professionals in the region who were already chosen winners by a respectable award-giving body or associations. This will highlight one of ASEAN PR Network’s (APRN) aims of giving prestigious recognition to the region’s best practices in PR. And lastly, the pre-conference event will also include the launching of the 1st APRN’s Coffee-table book “The Spirit of ASEAN” which will feature ASEAN’s list of 50 Best Companies.

THE ASEAN

PUBLIC RELATIONS

C O N F E R E N C E I N

C O N J U N C T I O N

W I T H

ASEAN 50TH GOLDEN ANNIVERSARY

Communicating ASEAN in Global Competitiveness Key Areas of Discussion: ASEAN and the People Insights ASEAN and the PR Industry ASEAN and the Global Community

RUNDOWN I. Pre Conference: Wednesday, 20 September 2017 09.00 – 09.10

Opening Remarks Prof. Anne Gregory - Professor of Corporate Communications, University of Huddersfield, United Kingdom

09.10 – 11.50

“How To Get Into Academic Journals” Workshop by: • Yuliana Prasetyawaty - Head of ASEAN Centre Studies in LSPR, Indonesia • Parichart Sthapitanonda - Professor at Faculty of Communication Arts Chulalongkorn University Thailand, Thailand Session 1 : • Generating Publishable Ideas • The Publishing Process From Start to Finish Session 2 : • Exploiting Your Publications • Writing Cases

11.50 – 13.00

LUNCH

13.00 – 17.00

Panel Discussion • Prof. Anne Gregory - Professor of Corporate Communications, University of Huddersfield, United Kingdom • Prof Gregor Halff - Professor and Deputy Dean at Singapore Management University & Chairman Global Alliance for Public Relations and Communication Management 2015-2017, Singapore • Jesper Falkheimer - Editor of the Journal of Communications, Sweden

Workshop for PR Association Leaders: • Fiona Cassidy - Former President of Public Relations Institute of New Zealand, New Zealand • José Velasco - Chairman of Global Alliance for Public Relations and Communication Management 2017-2018, Spain Key Discussion : How PR Associations Leaders sustain their associations and businesses.

Welcome Dinner: Wednesday, 20 September 2017

Welcome Dinner: Wednesday, 20 September 2017 18.30 – 19.00

Registration

19.00 – 19.30

Welcoming Remarks • Ermiel Thabrani - Regional PR Conference Director, PR Consultant & Event Architect, Indonesia • Prita Kemal Gani - APRN President, GA Regional Delegate-at-Large (ASIA), Indonesia • José Velasco - Chairman of Global Alliance for Public Relations and Communication Management 2017-2018, Spain Keynote Speech I Made Mangku Pastika, Governor of Bali, Indonesia

20.00 – 22.00

Dinner, Awarding, Networking & Entertainment • Prof. Gregor Halff - Professor and Deputy Dean at Singapore Management University & Chairman Global Alliance for Public Relations and Communication Management 2015-2017, Singapore • Presented by Dato’ Haji Ibrahim Abdul Rahman APR, MIPR - Director General Department of Information – President of Institute of Public Relations Malaysia (IPRM), Malaysia • Agung Laksamana - Chairman of PERHUMAS (Indonesia PR Association), Indonesia • Bao Nguyen Quoc - Managing Director Public Relations, Organization International –Awareness i.d, Vietnam

II. The Conference: Thursday, 21 September 2017 (Day 1) 08.00 – 09.00

Registration

09.00 – 10.00

-

10.00 – 10.30

Keynote Speech Chairul Tanjung - CEO of CT Corp and Former Coordinating Minister of Economics of Indonesia, Indonesia

LSPR Choir singing ASEAN anthem Balinese Dance (Cultural Dance) Opening Remarks • Prita Kemal Gani - APRN President, the Global Alliance for Public Relations and Communication Management Regional Delegate-atLarge (ASIA), Indonesia • José Velasco - Chairman of the Global Alliance for Public Relations and Communication Management 2017-2018, Spain • H.E. Rudiantara - Minister of Communication and Information Technology, Indonesia

10.40 – 11.00

Coffee Break

11.00 – 12.30

Session 1 (Concurrent Session) Key Area of Discussion 1: ASEAN and the People Insights Main Topic: Reshaping People’s Perception of ASEAN Image to a Wider Friendship, Promoting and Preserving ASEAN Culture in Global Network.

Moderator: Krishnasamy Bhavani - Managing Director International PR Training Pte Ltd and former President of the Institute of Public Relations of Singapore, Singapore Speakers: • Dato’ Hajima Zainuddin Managing Director Hyrax Oil Sdn Bhd. Malaysia, Malaysia

Question and Answer

Main Topic: PR Competencies and Abilities in ASEAN and Global

Moderator: Nico Wattimena - APRN Honorary Council Member Independent Strategic Communication Consultant,Senior Lecturer at LSPRJakarta, Indonesia Speakers: • Prof. Anne Gregory - Professor of Corporate Communications, University of Huddersfield, United Kingdom • Ramon R. Osorio - Former Head Corporate Communication at ABS-CBN, Former President of Public Relations Society of The Philippines (PRSP), Philippines Question and Answer

12.30–13.30

Lunch sponsored by Garuda Indonesia

13.30 – 15.15

Session 2 (Panel Discussion) Main Topic: Cascading ASEAN identity into Global Community Moderator: Febriati Nadira - Head of Corporate Communication PT. Adaro Energy Tbk., Indonesia Speakers: • Arif Wibowo - CEO Garuda Indonesia, Indonesia • Chantra Pongsri - Founder and Managing Director Foodstar Thailand, Thailand Question and Answer

15.15–15.30

Coffee Break

15.30 - 17.00

Session 3 (Panel Discussion) Key Area of Discussion 2: ASEAN and PR Industry Main Topic: Managing ASEAN Brand in a Global Paradigm Brand gain better global understanding what ASEAN is) Moderator: Ramon R. Osorio - Former Head Corporate Communication at ABS-CBN, Former President of Public Relations Society of The Philippines (PRSP), Philippines Speakers: • Leila Djafaar - President Director PT Aqua Golden Mississippi, Indonesia • Minh Phuong Dang - Chairwoman and CEO MP Logistics Vietnam, ASEAN, Vietnam Question and Answer

III. Friday, 22 September 2017 (Day 2) 08.00 – 09.00

Registration

09.00 – 09.30

Keynote Speech H.E. Arief Yahya - Minister of The Tourism of Republic of Indonesia, Indonesia

09.45 – 11.30

Session 1 (Concurrent Session) Key Area of Discussion 3: ASEAN and the Global Community Main Topic: Build A Strong Reputation in Global Competition.

Moderator: Presented by Dato’ Haji Ibrahim Abdul Rahman APR, MIPR - Director General Department of Information – President of Institute of Public Relations Malaysia (IPRM), Malaysia Speakers: • José Velasco - Chairman of the Global Alliance for Public Relations and Communication Management 2017-2018, Spain • Jenny Muir - President of Institute of Public Relations Australia, Australia Question and Answer

Key Area of Discussion 3: ASEAN and PR Industry Main Topic: Investor Relations Challenges in the Rise of ASEAN Moderator: Robert Conceicao - President of Institute of PR Singapore, Singapore

Speakers: • Kartika Wirjoatmodjo - CEO Bank Mandiri

Question and Answer

11.30 – 13.30

Lunch Time Sponsored by China Permanent Mission to ASEAN

13.30 – 14.10

Lunch Talk H.E. Mr. Xu Bu - Ambassador China to ASEAN Mission, China Question and Answer

14.10 – 15.40

Session 2 (Panel Discussion) Key Area of Discussion 2: ASEAN and PR Industry Main Topic: ASEAN PR Education towards Global Integration (PR Education, PR Competency) Moderator: Troy Pantouw - Former Country Head Corporate Affairs and Brand & Marketing Standard Chartered Bank Indonesia, Indonesia Speakers: • Prof. Gregor Halff - Professor and Deputy Dean at Singapore Management University & Chairman Global Alliance for Public Relations and Communication Management 2015-2017, Singapore • Rudi Sukandar, Phd - Head of Study Programme The London School of Public Relations Jakarta, Indonesia Question and Answer

15.40 – 15.50

Coffee Break

15.50 – 17.20

Session 3 (Panel Discussion) Key Area of Discussion 3: ASEAN and the Global Community Main Topic: Expanding ASEAN Brand to International Arena General Objective: To communicate ASEAN Brand to International Arena Moderator: Shameem Abdul Jalil - CEO of IZConsulting, Malaysia Speakers: • Daniel Tisch - CEO of Argyle Public Relationships, Canada • Fred Chong - CEO Director of Web TV Asia Kuala Lumpur, Malaysia Question and Answer

17.20– 17.40

Conclusion and Recommendation • José Velasco - Chairman of the Global Alliance for Public Relations and Communication Management 2017-2018, Spain • Nico Wattimena - APRN Honorary Council Member Independent Strategic Communication Consultant,Senior Lecturer at LSPR-Jakarta, Indonesia • Closing by MC

Saturday, 23 September 2017 : City Tour (Optional)

THE ASEAN PUBLIC RELATIONS CONFERENCE CALL FOR ABSTRACTS/POSTERS FOR PRE-CONFERENCE WORKSHOPS

Call for Paper Theme: Communicating ASEAN: Research and Practice The call for paper should promote a greater understanding of ASEAN in communication theory and practice. Since 31 December 2015, ASEAN enters a new chapter in ASEAN community. Now, ASEAN is a competitive new economic strength with the ten member countries and becoming a powerful world economy. The call for paper will help to identify the changes coming to ASEAN Community with respect to communications in a range of diverse fields. The ASEAN Public Relations Conference supports and encourages interaction among scholars (academic research) and PR professionals.

Papers will be accepted in relation to the call for paper theme, including but not limited to the following: • Corporate Communication • International Relations • Media Relations • Public Relations • Ethics • Management Communications • Social Media Communications • Public Perception Guidelines: • Abstract: 1000 – 1500 words • Poster Submission of Abstract and Posters: 2 August 2017 Proceedings: At the workshop, panel discussions will be held on the basis of submitted abstracts and posters.

After the workshop, selected abstracts/posters will be invited to be expanded into a full paper for inclusion in the proceedings of ASEAN Public Relation Conference.

Special Paper: Author of the selected best abstract/poster presented at the workshop will be invited to submit for review by the the Journal of Communication Management.

SPEAKERS

Prof. Gregor Halff

Professor and Deputy Dean at Singapore Management University & Chairman Global Alliance for Public Relations and Communication Management, 2015-2017, Singapore

H.E. Rudiantara* Minister of Communication and Information Technology, RI, Indonesia

H.E. Xu Bu*

Prita Kemal Gani

Chinese Ambassador to ASEAN Mission, China

President of ASEAN Public Relations Network, Indonesia

Chantra Pongsri*

Jesper Falkheimer*

Founder & Managing Director Foodstar Thailand, Thailand

Editor of the Journal of Communications, Sweden

Rudi Sukandar, Phd Head of Study Programme LSPR - Jakarta, Indonesia

*TBC

Dato’ Haji Ibrahim Abdul Rahman APR, MIPR

Director General Department of Information – President of Institute of Public Relations Malaysia (IPRM), Malaysia

Ramon R. Osorio

Former Head Corporate Communication at ABS-CBN, Former President of Public Relations Society of The Philippines (PRSP), Philippines

H.E. Arief Yahya*

Prof. Anne Gregory

Daniel Tisch

I Made Mangku Pastika*

Chairul Tanjung

Fiona Cassidy

Professor of Corporate APR, FCPRS Communications, Minister of Tourism of CEO of Argyle University of The Republic of Public Relationships, Huddersfield, Indonesia, Indonesia Canada United Kingdom

Governor of Bali, Indonesia

Kartika Wirjoatmodjo*

CEO Bank Mandiri, Indonesia

CEO of CT Corp and Former Coordinating Minister of Economics of Indonesia, Indonesia

Yuliana Prasetyawaty Head of ASEAN Centre Studies in LSPR, Indonesia

Former President of Public Relations Institute of New Zealand, New Zealand

Parichart Sthapitanonda

Professor at Faculty of Communication Arts Chulalongkorn University Thailand, Thailand

SPEAKERS

JosĂŠ Velasco

Leila Djafaar

Bao Nguyen Quoc

Chairman of Global President Director Managing Director Alliance for Public PT Aqua Golden Public Relations Relations and Mississippi, Organization International – Communication Management Indonesia Awareness i.d, Vietnam 2017-2018, Spain

Jenny Muir

Minh Phuong Dang

President of Institute of Public Relations Australia (PRIA), Australia

Agung Laksamana

Arif Wibowo*

Chairman of PERHUMAS (Indonesia PR Association), Indonesia

CEO Garuda Indonesia

Fred Chong

Chairwoman and CEO MP Logistics Vietnam, ASEAN, Vietnam

CEO Director of Web TV Asia Kuala Lumpur, Malaysia

Dato' Hajima Zainuddin

Managing Director Hyrax Oil Sdn Bhd. Malaysia, Malaysia

MODERATORS

Krishnasamy Bhavani

Managing Director International PR Training Pte Ltd and former President of the Institute of Public Relations of Singapore, Singapore

Robert Conceicao President of Institute of PR Singapore (IPRS), Singapore

Febriati Nadira

*TBC

Head of Corporate Communication PT. Adaro Energy Tbk., Indonesia

Datin Shameem Abdul Jalil

CEO of IZConsulting, Malaysia

Nico Wattimena

Troy Pantouw

AIS Consultant & Trainer, Former Country Head Corporate Affairs and Brand & Marketing Standard Chartered Bank Indonesia, Indonesia

APRN Honorary Council Member Independent Strategic Communication Consultant, Senior Lecturer at LSPR-Jakarta, Indonesia

DATE and VENUE 20 – 23 September 2017 The Trans Resort, Bali, Indonesia Jalan Sunset Road, Kerobokan, Kuta Utara, Kabupaten Badung, Bali Bali is constantly changing. It’s dynamic. It’s organic. There is rapid development of Bali’s economy, local and international tourism. However, Bali has managed to maintain its uniqueness and magic over the decades, and keeps enchanting visitors from all over the world. Many of whom return regularly. Hotels and Resorts are usually wonderfully decorated and Bali’s love for art and serenity has influenced hotel, restaurant and shop owners, creating a unique atmosphere that touches the heart of millions every year.

ABOUT

• With the objectives to champion connectivity, friendship, and mutual understanding among ASEAN member countries, gaining skills and strength from one another’s PR best practices; ASEAN PR Network will conduct regular activities that benefit the PR society in general especially its members.

• To ensure that this objectivity is fulfilled, an annual conference, seminars and workshops will be organized to gather PR professionals, PR institutions, PR associations from the ASEAN member countries to meet minds and discourse on pertinent PR issues affecting the South-East Asia region. Any collaborative efforts to strengthen the ties among the ASEAN member countries will be of the utmost priority for the network.

The Global Alliance for Public Relations and Communication Management is the confederation of the world’s major PR and communication management associations and institutions, representing 160.000 practitioners and academics around the world. It is a not-for-profit organisations based in Switzerland.

The Global Alliance’s mission is to unify the public relations profession, raise professionals standards all over the world, share knowledge for the benefit of its members and be the global voice for the public relations in the public interest.

The Global Alliance relies on the efforts of communication professionals to tackle common problems with a global perspective.

By partnering with regional, national and international bodies to increase professionalism in public relations and communication management, this Alliance works to enhance the collaborative professionalism of the industry among its constituents around the world.

SPONSORSHIP PACKAGE Platinum 75,000,000 • Recognition as a major sponsor of APRC, with high priority branding among sponsors.

• Free two (2) admissions in the two-day conference and a head table during opening and closing ceremony.

• Complimentary invitation for 2 officials/representatives to the social-networking reception/welcome dinner with VIPs. • Provision of exhibit space with 80x120 size of table with 2 chairs (if desired) during the conference.

• Opportunity to bring and place three (3) roll-up banners in the venue.

• Opportunity for sampling or distribution of products or brands or corporate profile throughout the conference.

• Opportunity for brochure inserts in delegate bags or seminar kits.

• Opportunity to place company material on combined sponsor table at the conference (if not exhibiting).

• Large corporate logo on the following: o Event banners (indoor and outdoor) in various spots in the venue o Conference stage backdrops o Media room backdrop (for press/media interview) o Press conference backdrop o Invitation o Pre-conference promotional adverts and other media outputs such as video teasers, etc. o Walk-in/out slide loop at conference sessions o Venue pop-ups o Coffee table book • One page advertisement in program book.

• Advance corporate logo recognition on conference website homepage and sponsor section, with web link.

• One year placement of corporate logo and website link on ASEAN PR Network website.

• Recognition in conference on-site program such as MC adlibs, including corporate logo.

• Promotion to media and press outlets as a major supporter of the conference.

• Joint editorial and/or outreach activities.

Gold 50,000,000 • Recognition as a second major sponsor of APRC, with high priority branding below Platinum sponsors.

• Free one (1) admission in the two-day conference and a head table during opening and closing ceremony.

• Complimentary invitation for 1 official/representative to the social-networking reception/welcome dinner with and VIPs. • Opportunity to bring two (2) roll-up banners in the venue.

• Opportunity for sampling or distribution of products or brands or corporate profile throughout the conference.

• Opportunity to place company material on combined sponsor table at the conference.

• Opportunity for brochure inserts in delegate bags or seminar kits.

• Medium corporate logo on the following: o Event banners (indoor and outdoor) in various spots in the venue o Conference stage backdrops o Media room backdrop (for press/media interview)

• • • •

o Press conference backdrop o Invitation o Pre-conference promotional adverts and other media outputs such as video teasers, etc. o Walk-in/out slide loop at conference sessions o Venue pop-ups o Coffee table book Half-page advertisement in program book Advance corporate logo recognition on conference website homepage and sponsor section, with web link.

Recognition in conference on-site program such as MC Adlibs, including corporate logo.

Promotion to media and press outlets as a supporter of the conference.

Silver 35,000,000 • Recognition as a third major sponsor of APRC, with priority branding below Platinum and Gold sponsors.

• Free one (1) admission in the two-day conference.

• Complimentary invitation for 1 official/representative to the social-networking reception/welcome dinner.

• Opportunity to bring one (1) roll-up banner in the venue.

• Opportunity for sampling or distribution of products or brands or corporate profile throughout the conference.

• Opportunity to place company material on combined sponsor table at the conference.

• Opportunity for brochure inserts in delegate bags or seminar kits.

• Small corporate logo on the following: o Event banners (indoor and outdoor) in various spots in the venue o Conference stage backdrops o Media room backdrop (for press/media interview) o Press conference backdrop o Invitation o Pre-conference promotional adverts and other media outputs such as video teasers, etc. o Walk-in/out slide loop at conference sessions o Venue pop-ups o Program book and coffee table book • Advance corporate logo recognition on conference website homepage and sponsor section.

• Recognition in conference on-site program such as MC adlibs.

• Promotion to media and press outlets as a supporter of the conference.

Bronze 25,000,000 • Recognition as a fourth major sponsor of APRC, with priority branding below Platinum, Gold and Silver sponsors.

• Free one (1) admission in the two-day conference.

• Complimentary invitation for 1 official/representative to the social-networking reception/welcome dinner.

• Opportunity for sampling or distribution of products or brands or corporate profile throughout the conference.

• Opportunity for brochure inserts in delegate bags or seminar kits.

• Small corporate logo on the following: o Event banners (indoor and outdoor) in various spots in the venue o Conference stage backdrops o Media room backdrop (for press/media interview)

o Press conference backdrop o Invitation o Pre-conference promotional adverts and other media outputs such as video teasers, etc. o Walk-in/out slide loop at conference sessions o Venue pop-ups o Program book and coffee table book • Advance corporate logo recognition on conference website homepage and sponsor section.

• Recognition in conference on-site program such as MC adlibs.

• Promotion to media and press outlets as a supporter of the conference.

MEDIA PARTNER KIT Benefits for ASEAN PR Network • • • • •

Spot / adlibs / phone interview / talk show (Radio) Advertisement Space (Printed and Online Media) TV advertisement for all listed events (TV) Publicity / coverage (Radio, TV, Printed, Online Media and Social Media) Logo inclusion Conference website homepage Advance corporate logo recognition on conference website homepage and sponsor section, with web link.

• Advance display of APRC logo and website link to be displayed in media partner’s corporate website until the end of the conference • Advance display of APRN logo and website link to be displayed in media partner’s corporate website until the end of the conference

Benefits for Media Partner • Two 2 roll up banners in the venue • Free two (2) admissions in the two-day conference.

• Complimentary invitation for 2 representatives to the social-networking reception/welcome dinner.

• Opportunity for sampling or distribution of products (as a prize or giveaway during the Q&A portion or ice breaker session) or brands or corporate profile throughout the conference.

• Large corporate logo placement on the following: o Event banners (indoor and outdoor) in various spots in the venue o Conference stage backdrops o Media room backdrop (for press/media interview) o Press conference backdrop o Invitations o Pre-conference promotional adverts and other media outputs such as video teasers, etc. o Walk-in/out slide loop at conference sessions o Venue pop-ups o Program book and coffee table book • Advance corporate logo recognition on conference website homepage and sponsor section, with web link.

• One year placement of corporate logo and website link on ASEAN PR Network website.

• Recognition in conference on-site program such as MC adlibs, including corporate logo.

CONFIRMATION SPONSOR / MEDIA PARTNER SHEET Company Name Contact Person Position Company Address Contact Details

: : : : : HP: Fax:

Tel: Email:

Hereby, we confirm our participation as a sponsor for the ASEAN Regional PR Conference:

1

Platinum

Rp. 75.000.000,-

2

Gold

Rp. 50.000.000,-

3

Silver

Rp. 35.000.000,-

4

Bronze

Rp. 25.000.000,-

Best Regards,

_________________________ Name and Company Seal Please send the confirmation sheet to the ASEAN PR Network secretariat via email: secretariat@aseanprnetwork.org

CLOSING

With this proposal, we hope that your company will consider participating as sponsor or media partner in this event. In the meantime, we would be grateful if you could confirm your participation to the contact person below:

Secretariat APRN +62 21 57943802 +62 815 9373 383 secretariat@aseanprnetwork.org www.aseanprnetwork.org Thank you for your kind attention and we look forward to our fruitful partnership.

Your Sincerely, Conference Director

PROGRAM BOOK

2

CONTACT Secretariat APRN +62 21 57943802 +62 815 9373 383 secretariat@aseanprnetwork.org www.aseanprnetwork.org

Media Partners:

Supported by: