Media Kit
I have been in the print media and design industry for over 20 years. I was founder and publisher of an extremely successful Connecticut publication from 2005 right up until August 2019 which is when I got married and decided to move to New York. In November 2019, the very first issue of 518 PROFILES was printed.
518 PROFILES is a high gloss, monthly publication designed to visually capture each reader cover to cover. We are commonly described as a unique, boutique coffee table magazine filled with positive and intriguing editorial. Our vibrant color and National Platinum and Gold award winning photography and design, draw each reader in.
518 PROFILES offers each advertiser complimentary, professional graphic design and photography. Each ad is created thoughtfully and unique to market each business to its highest level. We have excellent marketing packages that include a complimentary SIX PAGE feature story. You have the opportunity to tell detailed information about you and your business to each one of our readers. It is an amazing marketing tool right at your fingertips.
Within this media kit you will find our circulation, online media, testimonials and print advertising rate card. Please reach out to me directly with any questions at advertising@518mag.com
Stephanie Sittnick Founder / Publisher
WWW.518PROFILES.COM
Testimonials
NATIONAL AWARD WINNING • HIGH GLOSS • CREATIVE • VISUAL • BOUTIQUE
“I have advertised with 518 Profiles since its inception. I am extremely happy with the lush colorful layouts and positioning of ads. The magazine has my best interest in mind; offering advice to make visual improvements when necessary. Customer service is exquisite. I highly recommend advertising with this magazine.”
Tom Myott, Artist - www.tmyottart.com
“Doing business with 518 profiles has been an absolute pleasure. Stephanie is extremely profes sional in designing and executing our print ads exactly as we envisioned. She makes the process smooth and easy leaving my time free to focus on our employees and guests”
Michael J. Fortin, Owner/Executive Chef MJF Restaurant Group LLC, Cohoes
"We have been very pleased with our advertising program in 518 Profiles magazine. Stephanie has created a unique and fresh advertising venue. We absolutely loved our feature story! The pho tography and layout, the writing, and everything about it. 518 Profiles is a classy, informative, and welcome addition to our Artistic and Cultural surroundings."
Tom Clement Clement Frame Shop & Art Gallery, Troy
“M y customers and I love 518 Profiles, the arti cles provide information about local artists, unique shops and things to do. The quality of the articles, images and publication values are hard to find anywhere else in the region. I am so pleased to be a part of the 518 Profiles family.”
Gail Snitkoff, Pause Gallery, Troy
“Saratoga’s finest magazine!!! A magazine you pick up and keep for its quality, feel and content. I have done many ads in newspapers and magazines in my career, and we literally have people walking in with 518 Profiles in their hands looking for us. Advertising with the magazine works well because the readers pay attention to the high quality and editorial.”
Saratoga Saddlery & International Boutique, Saratoga Springs
“The cover, alone, of 518 Profiles draws me in, every time. I always wait for a block of time before opening it, so I can settle in and enjoy. The articles are in-depth portraits of a business or of a person and the photos are brilliant. Even the advertisements are quite spectacular. I had looked forward to placing my own business ad, and finally have done so. Stephanie is easy to work with and I just love the ad that was created.”
Kathy Agneta, M&P Gifts LLC / Merriman & Pfister’s Marketplace, Delmar
“Working with Stephanie and 518 Profiles has been a consistently, exceptionally professional and positive experience. They are very easy to work with and have an unusual at tention to detail that is appreciated! The award-winning publication is beautiful... and my customers look forward to picking up the new issue each month. We are proud to be among their advertisers!”
Amanda Magnetta, Bear and Bird Boutique + Gallery, Schenectady
“5 18 Profile has provided great exposure for our business. Each issue inspires its readers and contributors.”
DB TRENDS, Ballston Spa
“What a beautiful Magazine!! It’s a pleasure to display 518 Profiles in my shop... my cus tomers love it! Stephanie is a delight to work with in all of the facets! I am very proud to be part of this publication which has not only brought me sales but has con nected me with very loyal and devoted customers from all over our region!”
Cornina Oberai
Corina Contemporary Jewelry, Ballston Spa
“As a photographer, and the the advertising and marketing director of The Alpine Sport Shop, a family owned business in Saratoga Springs, I ap preciate the creative insight and thoughtful sto ries that 518 Profiles shares about local artists and businesses. The magazine is a quality resource and guide for its readers, on where to find what is interesting and unique in our area.”
Terri-Lynn Pellegri Alpine Sports, Saratoga Springs
“The Magic Moon is a small business that has grown with the community over the last 26 years. We appreciate the efforts of 518 Profiles, a publication that consistently turns its spotlight on the lesser-known niche businesses in and around Saratoga Springs. From an advertiser's point of view, we're more than pleased with the personal at tention we've received from the publisher, as well as the eye-catching presentation of the printed product each month.”
The Magic Moon, Saratoga Springs
“518 Profiles is a Great Magazine! Stephanie and staff do a great job in presenting the artist they feature each month. Great photos and in depth interviews.”
Gary Zack, Zack Gallery, Saratoga Springs
Print Media is an important part of your marketing efforts
Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media.
518 PROFILES gives extra attention to visuals when designing your ad. We create eye-catching graphics so readers notice your ad, and they remember you when they go to purchase.
It’s ETERNAL It’s ENGAGING It’s BRANDING It’s DEMOGRAPHIC It’s SENSORY It’s CREDIBLE It’s EFFECTIVE It’s SPECIFIC
Online Media
PRINT AND DIGITAL MARKETING ARE POWERFUL TOGETHER
The two work together to create your optimal marketing strategy. When incorporating a multi channel approach, 518 PROFILES reaches your customers where they are, in both print and digital formats. We are setting up your business for success.
Circulation
Each month 518 PROFILES is distributed to establishments such as Fine Dining, Boutiques, Luxury Hotels, Resorts, Theaters, Museums, Spas, Medical Offices, Art Galleries, Coffee Shops, B&Bs, Specialty Shops and Academic Institutions.
HOW DOES EACH ISSUE OF 518 PROFILES STAY AGELESS?
518 PROFILES does not print time sensitive editorial content which gives it endless longevity for each reader and advertiser. A November issue can be read in July, and the content will be just as fresh and relevant.
This is what gives this publication staying power. Collected and revisited by many.
VISIT WWW.518PROFILES.COM TO VIEW ALL ARCHIVED ISSUES
Advertising Rates & Specs
WE HANG OUR ADS LIKE PAINTINGS IN A GALLERy. Advertising is an art form... Readers view our ads with a purpose.
MARKETING PACKAGE SPECIALS
* ADVERTISE FOR 6 ISSUES:
Receive a 4 PAGE feature story and also 2 complimentary ad size upgrades
* ADVERTISE FOR 12 ISSUES:
Receive a 6 PAGE feature story and also 4 complimentary ad size upgrades
BACK
ALL ADVERTISING RATES ARE PER INSERTION. Advertising packages include complimentary graphic design and photography when needed.
TECHNICAL REQUIREMENTS
• File submission formats - .tif, .eps, .pdf, . jpg
• Fonts and images must be embedded in file
• Images should be 300dpi and in CMYK colorspace
• Advertisements containing coupons will not be accepted.
QUARTER PAGE 3.75” x 4.75” 4 issues $400 6 issues * $300 12 issues * $250 HALF PAGE H 7.75” x 4.75” V 3.75” x 9.75” 4 issues $700 6 issues * $600 12 issues * $500 FULL PAGE 9.5” x 11.5” (.25 bleed) 4 issues $1000 6 issues * $950 12 issues * $850
COVER PRICING (based on availability)
INSIDE FRONT COVER $1,300
INSIDE BACK COVER $1,100
COVER
$1,300
SUBMIT YOUR ADS TO - ADVERTISING@518MAG.COM
STEPHANIE SITTNICK publisher 860.227.8199 / advertising@518mag.com www.518PROFILES.com