2022 Rochester / Finger Lakes Healthcare Guide

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H ealthcare 2022


Comprehensive Resource Guide • Women’s Services • Children • Seniors • Mental Health • Support Groups • Volunteering • Free Health Clinics & more!


G V H E A L T H N E W S . C O M


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Comprehensive Resource Guide • Women’s Services • Children • Seniors • Mental Health • Support Groups • Volunteering • Free Health Clinics & more!


G V H E A L T H N E W S . C O M

EDITOR AND PUBLISHER Wagner Dotto · editor@GVhealthnews.com ASSOCIATE EDITOR Steve Yablonski RESOURCE DIRECTORY EDITOR Mike Costanza

RESOURCES LOCATOR Addiction. . . . . . . . . . . . . . . . . . 49 Adoption Services. . . . . . . . . . . . 49 Agencies: Health & Human Services . . . . . . . . . . . . . . . . . 49 AIDS / HIV Services. . . . . . . . . . . 51 Associations / Foundations . . . . 52 Autism Services. . . . . . . . . . . . . 54 Bereavement Support Groups. . . 54 Blind & Visually Impaired. . . . . . 54 Cancer Services. . . . . . . . . . . . . 55 Cancer Support Groups . . . . . . . 55 Caregiver Respite Services. . . . . 56 Children / Family Services . . . . . 56 Clinical Research. . . . . . . . . . . . 57 Dentist. . . . . . . . . . . . . . . . . . . . 57 Disability Services. . . . . . . . . . . 57 Disabilities: Accessibility Modification. . . . . . . . . . . . . . 58 Disabilities: Recreation . . . . . . . 59 Education & Prevention . . . . . . . 59 Employment Assistance. . . . . . . 59 FREE HEALTH CLINICS. . . . . . . . 58

H ealthcare 2022

FREE LEGAL AID. . . . . . . . . . . . . 53 Gambling. . . . . . . . . . . . . . . . . . 59 Hair Loss . . . . . . . . . . . . . . . . . . 59 Health Education. . . . . . . . . . . . 59 Hearing & Speech . . . . . . . . . . . 60 Hotlines . . . . . . . . . . . . . . . . . . . 60 Homeowner Assistance . . . . . . . 61 Housing / Shelters . . . . . . . . . . . 62 Insurance. . . . . . . . . . . . . . . . . . 64 Literacy Resources. . . . . . . . . . . 64 Memorial Parks . . . . . . . . . . . . . 64 Nutritional Health / Support. . . . 64 Pharmacies . . . . . . . . . . . . . . . . 66 Senior Living . . . . . . . . . . . . . . . 66 Senior Services. . . . . . . . . . . . . . 67 Substance Abuse & Addiction . . 68 Support Groups . . . . . . . . . . . . . 70 Vocational / Job Training . . . . . . 70 Volunteering. . . . . . . . . . . . . . . . 70 Wellness. . . . . . . . . . . . . . . . . . . 71 Women & Pregnancy. . . . . . . . . . 72 Women’s Services. . . . . . . . . . . . 72

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

CONTRIBUTING WRITERS Anne Palumbo Deborah Jeanne Sergeant ADVERTISING Anne Westcott · AnneIGHSales@gmail.com Linda Covington · Lindalocalnews@gmail.com OFFICE MANAGER Kate Honebein · localnewsoffice@gmail.com LAYOUT & DESIGN Joey Sweener COVER DESIGN Jillian Meisenzahl

WWW.GVHEALTHNEWS.COM Rochester / Finger Lakes Healthcare Guide is published annually by Local News, Inc., publisher of In Good Health: Rochester’s Healthcare Newspaper. Content for the guide was gathered in November–December 2021. This publication is free to subscribers of In Good Health and 55 Plus: For Active Adults in Rochester. © 2022 Local News, Inc. All Rights Reserved. No part of this publication may be reproduced in any manner without the express written consent of the publisher. HOW TO REACH US: P.O. Box 525, Victor, NY 14564. Phone: 585-421-8109; Fax: 585-4218129; editor@GVhealthnews.com.

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NOT THE CANCER TREATMENT GO-TO New treatments, such as immunotherapy, offer more options for cancer patients while better targeting mallignant cancer cells that grow and spread


hemotherapy used to be the standard treatment for many types and stages of cancer. In recent years, newer treatments have emerged, offering physicians more options. “It’s a good sign,” said physician William Cance, chief medical and scientific officer for the American Cancer Society. “First, they’re not getting chemo and second, they’re getting more precision target therapies like immunotherapy.” The movement away from chemotherapy began as researchers started to discover what drives a cancer to grow, spread and develop. Cance said that led to the develop-



ment of drugs that can target that abnormality. Chemotherapy attacks any rapidly multiplying cell, whether malignant or healthy, which is why it causes so many miserable side effects and lasting health issues for patients. “We’re seeing more and more of those drugs based on the genetics of the patient’s tumor,” Cance said. “That’s led to a plethora of drugs that target the ‘engines’ of those cells.” Immunotherapy works by training the person’s immune system to attack the cancer cells. Cance said that cancerous tumors camouflage themselves to hide from the immune system.

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

“We’re getting good at turning on the patient’s immune response against the cancer,” Cance said. The gamechanger in developing new treatments has been merging the biological, physical and digital facets of cancer treatment. In the past, research was based upon limited information. Now scientists can perform “complex analytics of who got what drug, what characteristics were in their tumor and their own characteristics,” Cance said. “Through big data approaches with artificial intelligence and machine learning, we’re starting to get more detailed analytics.” Researchers are also beginning to look

“The average survival with a stage 4 lung cancer is about 10 months with chemotherapy. With immunotherapy and a positive response, 33 months is the median survival.” Physician Arpan Patel, lung cancer specialist with Wilmot Cancer Center in Rochester

at the influence of the gut microbiome, the naturally occurring, beneficial bacteria living in the gut. Cance said some may affect the patient’s response to immunotherapy or chemotherapy. Though immunotherapy works more like a sharpshooter instead of a machine gunner, it does not mean that it causes no side effects. They can disrupt how the body’s immune system works and cause it to attack itself, a phenomenon known as an autoimmune disease. “A key part of the immune system is it recognizing normal cells as normal and others as foreign,” Cance said. “When you take the brakes off the immune system, it can attack various tissues such as thyroid, gastrointestinal system and others. You’re shifting the balance towards a more reactive immune system that can react against the body.” The autoimmune effects resolve once treatment is over, but damage done to organs, such as the thyroid, may not be reversible. Most of those effects are manageable. Cance hopes that with further research, fewer long-term effects will manifest. Researchers are also helping discover ways to become more precise in treatment and systematic as to who needs which type of treatment. In addition to easier treatments, can-

cer patients also enjoy greater longevity with immunotherapy. The next big step is making diagnosis even earlier, which increases the chances of effective treatment. “We will get to a day where you’ll see your primary care provider for your cholesterol or whatever and get a multi-cancer early detection test,” Cance said. “Multiple companies are involved with this.” He explained that cancer cells make their presence known by secreting DNA, waste, and protein into the blood. By testing the blood for the presence of these materials, providers can determine if further testing and treatment is warranted. While Cance does not envision a “magic bullet” for curing cancer, he does foresee a time when cancer will be more like a manageable chronic disease. Lung cancer used to be treated with chemotherapy as a matter of routine. Now, physicians like Arpan Patel, lung cancer specialist with Wilmot Cancer Center, can turn to immunotherapy as a better option for many of their patients. “The average survival with a stage 4 lung cancer is about 10 months with chemotherapy,” Patel said. “With immunotherapy and a positive response, 33 months is the median survival. If you look at the overall survival rates, they have increased in the past several years.” Patel said that immunotherapy may be contraindicated for people with poorly controlled autoimmune diseases, since they are already in an inflammatory state. The chances of experiencing bad inflammation as a side effect is only 1.5% in the heart, kidneys and liver and 10% in the lungs. About 30% of patients experience fatigue. With chemotherapy, about 80% of patients experience fatigue, nausea and

drop in blood counts. Chemotherapy is still used for those who may not be candidates for immunotherapy and also sometimes coinciding with or alternating with immunotherapy. Physician Carla Falkson, a breast cancer specialist with Wilmot, said that success in molecular subtyping of breast cancer has helped physicians more clearly define specific targets for treatment. “We can identify subgroups of women with certain kinds of breast cancer with certain stages where chemotherapy can deleterious,” Falkson said. “We can identify groups that need hormone therapy.” Using chemotherapy for these patients would cause more side effects and shorten their lifespan. The hormone therapy can block estrogen receptors or block the estrogen production, replicating menopause. “It’s like putting a key in a lock that can’t turn,” Falkson said. Once the patient stops treatment, the ovaries begin producing estrogen again. In patients who subsequently need chemotherapy, using ovarian suppression first appears to show promise of protecting fertility. “With fertility, the surest way is to retrieve eggs and freeze them, but that can be incredibly expensive and takes more time,” Falkson. “With young women, we discuss all of these options with them. Putting ovaries to sleep isn’t a guarantee to protect fertility, but it does to some extent.” She said that researchers are becoming better at identifying more targets for breast cancer treatment, as different breast cancers have different mechanisms of growing.

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022



BATHROOM MEDICINE CABINET? What do you keep and what do you ditch? Be aware: time degrades medication and health supplies! BY DEBORAH JEANNE SERGEANT


ikely behind the bathroom mirror, the medicine cabinet is home to an assortment of health aids in most homes. Unfortunately, many cabinets are jammed with items that should not be there. Some also lack a few helpful essentials. “They should not have narcotics in the medicine cabinet,” said Kalpita Cacel, head pharmacist at Alexander Pharmacy in Rochester. “They should be in a safe, secure place.” Although you may feel your children would never take your prescriptions or over-the-counter drugs, what about the repairman, the friend-of-a-friend attending your house party or your teen’s new buddy? Some burglars ransack medicine cabinets looking for drugs to use or sell. Keeping this medication locked up and not in a likely place like the medicine cabinet prevents drug misuse. The bathroom is not even a good place for drugs to begin with. “When people take showers, it alters the tablets,” Cacel said. “They need to be in a dry place with moderate temperatures.” It is also important to occasionally look through medication for any you no


longer take. Jenny Radcliffe, pharmacist with URMC, encourages proper disposal of any expired medication. “Generally over-the-counter medications are not dangerous past their expiration date, but they are not likely to be as effective as in-date medications,” she said. Also dispose of any prescriptions that have been changed or stopped by your doctor. Radcliffe added that this can help prevent medication errors. Always first discuss stopping a medication with a healthcare provider. Some people hoard antibiotics in case they need them later. “Theoretically, you should never have leftover antibiotics as you should complete all antibiotic courses and old antibiotics might not match the ‘bugs’ of future infections,” Radcliffe said. That means that any antibiotics you may have neglected to take need to go. Many items from your local pharmacy may have expired such as over-the-counter ibuprofen, acetaminophen, aspirin, antihistamines, 1% hydrocortisone cream, antibiotic cream and cold medication. Check the packaging for their expiration dates

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes



FOR PRESCRIPTIONS ➤ Monroe County Sheriff’s Office A Zone 789 Linden Ave., Rochester ➤ Monroe County Sheriff’s Office B Zone 245 Summit Point Drive, Henrietta ➤ Monroe County Sheriff’s Office C Zone 2330 Union St., Spencerport ➤ Monroe County Sheriff’s Headquarters 130 Plymouth Ave., Rochester ➤ Brighton Police Department 2300 Elmwood Ave., R ochester ➤ Town of Ogden Police Dept. 269 Ogden Center Road, Spencerport ➤ New York State Police Troop E 1569 Rochester Road, Canandaigua ➤ Village of Newark Police Dept. 100 E. Miller St., Newark Ask your pharmacist about acceptive unneeded narcotics and other medications.

and replace any needed with smaller containers so you won’t waste it. Radcliffe warned about combination cold medication. “These often have medications for symptoms that you might not need and also sometimes contain acetaminophen,” she said. It may be better to wait until a cold strikes so you can purchase the right formula. Look over your bandages to ensure their packaging is still intact and that your sunscreen is not out of date. Test your thermometer occasionally so you won’t have to wonder if it works right or keep a back-up instrument. Chris Casey, pharmacist at Mead Square Pharmacy in Victor, said that some items may begin degrading after it’s opened. “As for ear and eye drops you’ve used, hang on to them for two weeks after using,” Casey said. “They may very well have a year and a half expiration based on them not being opened, but once they’re opened, they lose their sterility. It would reduce their efficacy and you don’t want to make what’s going on worse by using

something no longer sterile.” He thinks that many people feel that stocking up on goods or keeping them a long time helps them feel better prepared for emergencies. He calls this “a false sense of security” since time degrades medication and health supplies. As you sort through the medicine cabinet, make sure you have a few helpful items on hand. Cacel said that activated charcoal—not ipecac syrup—should be available in case of poisoning but used only as directed by a medical professional. “Have the number for Poison Control Centers available,” Cacel added. It is 800-222-1222. Anyone who still has ipecac syrup should dispose of it. Casey encourages people to review the contents of their first aid kits to ensure that their contents are still usable. Antibiotic ointment or spray may go out of date and adhesive tape and bandages can lose their stickiness and cause irritation. “Look at it like your refrigerator,” Casey said. “You go through it when you shop or at least once in a while. If something’s questionable, get rid of it.”

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


Physician Geoffrey Hopkins, senior medical director for behavioral health at Excellus BlueCross BlueShield, says that special attention must be made to mental health challenges as we enter another year living with COVID-19.




orty-one percent of adults report struggling with mental health or substance use, according to the Centers for Disease Control and Prevention, up from 20% pre-COVID-19. Nearly one in three adults now report having symptoms of anxiety or depression. “Behind the masks, people are hurting,” says physician Geoffrey Hopkins, senior medical director for behavioral health at Excellus BlueCross BlueShield. “As we approach another year of living with COVID-19, even more attention needs to be paid to mental health challenges as our country wrestles with finding its new normal.” The National Center for Health Statistics, a part of the CDC, is monitoring the sit-


uation closely. In April 2020, it partnered with the Census Bureau to conduct an ongoing household pulse survey designed to complement the ability of the federal statistical system to quickly respond to, and provide relevant information about the impact of the coronavirus pandemic in the U.S. The survey is collecting information on symptoms of anxiety and depression experienced by participants. Results have been consistent since the pandemic began, with 30.8% of respondents reporting symptoms of anxiety and depression in Phase 1 of the survey (April 23 -May 5, 2020), and 27.3% reporting symptoms in Phase 3.2 (Sept. 29 – Oct. 11, 2021). For comparison, a similar pre-COVID-19 NHIS survey conducted

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

in 2019 found just 10.8% of adults aged 18 and over reported symptoms of anxiety disorder or depressive disorder. “If there’s any good news since the start of COVID, it’s that Americans have embraced telemedicine, with its increased access to behavioral health services,” says Hopkins. “Patients can see a specific behavioral health provider on an ongoing basis from the privacy of their home, where they feel comfortable and can call at their convenience.” He also points out that in areas that have a shortage of behavioral health professionals, especially those who treat children and adolescents, telemedicine offers patients access to behavioral health services that otherwise may not have been readily available to them. Specialists providing care via telemedicine for behavioral health treatment include psychiatrists, social workers, psychologists, counselors, and nurse practitioners. Services include treatment of mental health conditions such as generalized anxiety disorders, major depressive disorders, dysthymic disorders, post-traumatic stress disorders and adjustment disorders. Substance use disorders treated by telemedicine providers include opioid use disorder, alcohol use disorder, and tobacco use disorder. “If you’re dealing with mental health issues or substance use, speak with your primary care doctor, or ask your health insurer to help you find a behavioral health provider,” advises Hopkins. “You can get through this, you’re not alone, and you don’t have to suffer in silence behind your mask.”

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HOW DRUGS & TREATMENTS GET APPROVAL Clinical trials help researchers identify and refine better treatments. We chatted with local medical professionals about their importance. BY DEBORAH JEANNE SERGEANT


very pill, vaccine and therapy prescribed to you by your medical provider once underwent a clinical trial to prove its safety and efficacy. While it is reassuring that the process exists, most people know little about how it works. “Clinical trials are the best way to measure whether a new medication, device or other type of treatment works and is safe,” said Carrie Dykes, Ph.D., director of Research Services for the Clinical and Translational Science Institute at URMC.


“Clinical trials allow researchers to compare different types of treatment to advance our understanding of medicine and to improve the health of our community. Clinical trials are not just something used when you have no other treatment options. They help researchers identify and refine better treatments.” Researchers must carefully select volunteers who fit a profile of the patients that the new drug or treatment would affect. Other factors of eligibility may include absence of certain conditions, age,

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

gender and more. Dykes said that people lacking good access to healthcare are often those hardest to recruit for trials, such as those underinsured, living in rural areas, older adults, minorities and people economically disadvantaged. “Since clinical trial visits are often conducted at a healthcare location for safety reasons, people who cannot easily access care are often not included. How(continued on next page)





ever, one of the positive outcomes of the COVID-19 pandemic is the switch that many studies have made to conducting visits remotely,” Dykes said. “While not all steps of a trial can be done remotely, this has made it easier for populations without easy access to healthcare to participate.” Trials are usually conducted in six steps: approval of the research protocol, screening, informed consent, data collection, study closure, and reporting of findings. Dykes said that an institutional review board reviews every trial conducted in the US. The board is comprised of experts who


look at the risks and benefits of the study to protect those participating. Volunteers are screened for their eligibility. The informed consent ensures that the participants understand the study. As the study ensues, researchers carefully monitor patients. In some cases, they remain at a healthcare facility. In most cases, they participate in a number of visits to the facility so researchers can gather information. “Once all participants have completed all study visits, the trial is closed,” Dykes said. “The researcher then analyzes the data and reports outcome of the trial.” Participants typically receive a sti-

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HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

pend for their time spent. Trials typically research in phases. The earliest phase is in a lab Petri dish and then with animals. The first human trials use only a small, healthy group and focus on safety. As the phases continue, more individuals are added to the group and some receive the treatment and others (the control group) do not. This allows researchers to fairly compare the efficacy of what they are testing. As the phases continue, larger groups become involved, which can help prove efficacy among a variety of people. Some groups are difficult to study for ethical reasons, such as pregnant women and babies. “We don’t do a lot of those types of trials because it’s difficult to recruit patients for,” said Adam Larrabee, president of Rochester Clinical Research. “Companies don’t want to risk the health of pre-term babies.” Older adults are also challenging to study because they may have a long list of medications and health issues that could skew the results if their group size is too small. But it is also important to accurately represent their demographic which statistically does have more health issues than younger people. “The elderly are an important part of our community,” Larrabee said. “They need to be represented in clinical trials.” He reassures anyone interested in volunteering for a study that “you’re not a guinea pig. Participating in a study is a positive experience. We’re not a typical doctor’s office. You don’t come in and wait half an hour or an hour to see someone. We realize people are contributing their time to promote science. We realize their time is valuable and we see them right away.” He views participating in studies as an opportunity to receive healthcare as well as experience the satisfaction of contributing to health improvements that will affect generations of people. Medical studies are also highly regulated. “It’s come a long way for safety protocols,” Larrabee said. “Patients are very closely monitored throughout their participation and their primary care providers are kept in formed. We’re not replacing anyone’s doctor but working with them. They’re human beings contributing to the advancement of new medicines. Medications are very, very expensive. And there are a lot of people who are underinsured. It’s expensive to pay for a medication. If you can get that through participating through a study in addition to receiving closer medical surveillance, why not?” Look for clinical trials at www.clinicaltrials.gov.











Jose Acevedo

Michael Apostolakos President and chief executive officer, Finger Lakes Health.

Chief medical officer, Strong Memorial Hospital and Highland Hospital.

With organization since: 2004. In current position since: 2010.

With organization since: July 1987. In current position since: 2017.

Education: MBA, New York Institute of Technology, New York City; fellowship in pulmonary/critical care, Maimonides Medical Center, Brooklyn; residency/internal medicine, Maimonides Medical Center, Brooklyn; medical degree from San Juan Bautista School of Medicine, San Juan, Puerto Rico; bachelor’s degree in biology, University of Puerto Rico, San Juan, Puerto Rico. Career Highlights: “Developed multispecialty network consisting of dermatology, cardiology, orthopedic surgery, gastroenterology, and general surgery covering 100,000 lives over four counties in New York; four centers of excellence (stroke, chest pain, knee and hip); brought stakeholders in alignment (board, medical staff, employees and community).” Current affiliations: American College of Healthcare Executives; American Thoracic Society; American College of Chest Physicians; American Hospital Association Regional Policy Board; HANYS, board member secretary. How do you describe your managerial philosophy or approach? “Visionary and servant leader to all of our stakeholders by creating a culture of trust.” Skills that make you an effective leader? “Listening and empathy.” How can the healthcare industry in the region be improved? “Better collaboration among all service providers and better alignment with community organizations and third party payors.” What do you do for fun? “Traveling, hiking, painting, woodworking.”

Education: Bachelor’s degree in pharmacy, University at Buffalo, 1983; medical degree, University at Buffalo, SUNY School of Medicine & Biomedical Sciences, Medicine 1987. Career Highlights: Among several awards and accolades are: 2019: Named the Georgia and Thomas Gosnell Professor in Quality and Safety; 2020: Received Distinguished Service Award in the category of Health Care Team, Rochester Academy of Medicine Annual Awards; 2020: Named to Power 30, Healthcare, Rochester Business Journal; 2018: Greater Rochester Quality Council Performance Excellence Award, Wash-GloveWash Hand Hygiene Improvement Project; 2015: University of Rochester Medical Center Board Service Excellence Team Award, Adult Rapid Response Team; 2012: selected a top “I CARE” provider, University of Rochester Medical Center; 2017 – 2018: selected as one of the “Best Doctors in America;” 2011 – 2012: Arthur W. Bauman Teaching Award, department of medicine, University of Rochester; 2010: selected for inclusion in Who’s Who in America; 2010: Rochester Business Journal Health Care Achievement Award for Innovation; 2009 – 2010: selected as one of the “Best Doctors in America;” 2009: Selected for inclusion in: Who’s Who in America; 2009: Team Excellence Award, University of Rochester Medical Center board; 2008: selected as one of “America’s Top Physicians;” 2007 – 2008: selected for special commendation for third year Medical School Teaching during the academic year, University of Rochester Medical Center. Current affiliations: Professor of medicine at University of Rochester Medical Center; chief medical officer at University of Rochester Medical Center; American Board of Internal Medicine certified in pulmonary disease and critical care medicine; member of the Society of Critical Care Medicine; course director for the Fundamentals of Critical Care Support Course; member of the Alpha Omega Alpha Honor Medical Society.

How do you describe your managerial philosophy or approach? “I would describe my leadership style as servant leadership. I attempt to share power and strive to help others develop and perform as highly as possible.” Skills that make you an effective leader? “I am trustworthy and a good communicator and motivator.” How can the healthcare industry in the region be improved? “A continued focus on value-based care for our patients.” What do you do for fun? “I enjoy spending time with my family, watching sports and exercising.”

David E. Baum Chief medical officer, senior VP of medical services, medical director of urgent care, F.F. Thompson Hospital. With organization since: 1987. In current position since: July 2014. Education: Albany Medical College, medical degree; University of Rochester Medical Center, internship and residency; Cornell Law School, law degree. Career Highlights: “Becoming involved in the medical staff executive leadership at Thompson and working with the former and current administrators to engage medical staff in a meaningful quality improvement process.” Current Affiliations: Attending emergency department physician, FF Thompson Hospital. How do you describe your managerial philosophy or approach? “I try to identify a few issues at a time where change might have a meaningful impact. Reach out to all the people who have an interest in seeing positive change occur. Try to keep the number of people involved to a minimum so the process of change can happen efficiently. Make sure to reach a consensus from all stakeholders who have been part of the process before any change is implemented. All disagreements are resolved through communication and compromise before moving forward. Once agreed upon, execution of the change is considered vital and processes for the implementation are put

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


HEALTHCARE LEADERS IN GREATER ROCHESTER in place with audits to make sure the change is occurring in a smooth manner.” Skills that make you an effective leader? “I am inclusive and believe in being open to other viewpoints. Recognize that a proposal that I may put forth is the starting point of a discussion, not the final product. Being an effective listener is probably the most important attribute of an effective leader. Being proactive and reaching out to others helps one to understand the day-to-day concerns of the organization.” How can the healthcare industry in the region be improved? “Healthcare will improve over time as a result of affiliations that are occurring between small, community hospitals and the larger, tertiary care centers. The community hospitals will greatly benefit from resource allocation with greater availability of specialists. The development of accountable care networks will permit a streamlining of care for patients and allow for greater communication and coordination of care for those patients.” What do you do for fun? “Doing things outdoors with family— from hiking in the Adirondacks to skiing, golfing or sailing.”

Cindy Becker Vice president and chief operating officer, Highland Hospital. With organization since: 1988. In current position since: 1997. Education: Associate degree in nursing, Monroe Community College, 1976; Bachelor of Science in Nursing, Alfred University, 1983; Master of Science in Nursing, State University of New York at Buffalo, 1988; Master in Business Administration, University of Rochester Simon School of Business, 2001. Career Highlights: Became chief operating officer in 1997 after serving as chief nursing officer from 1993-1997; assistant vice president of nursing 1990-1993; emergency department manager, 19881990; ATHENA Award finalist in 2018; in 1996 played an integral role in Highland Hospital’s affiliation with the University of Rochester Medical Center as vice president of patient care services and chief nursing officer; served as a captain in the Air Force at March Air Force Base in Riverside, California; created a 501c3 nonprofit organiza-


tion — One Step Closer — to raise funds for underserved children to purchase sneakers. Current affiliations: Member of the HANYS COO committee; Vizient COO committee; Accountable Health Partners, board member; Accountable Health Partners, finance committee; St. Joseph’s Neighborhood Health Care Center, board member and member of the finance governance and executive committees; Trillium Health, board member chairwoman; Rochester Regional Healthcare Association, board member; member of the American College of Healthcare Executives, FACHE; member of the American Nurses Association; member of the Rochester Women’s Network. How do you describe your managerial philosophy or approach? “I have an inclusive management style and focus on the continuous development of our staff and making sure they have an environment in which they can grow. We are committed to enhanced diversity, equity and inclusion at Highland and employee engagement is a top priority, as our patients and their families benefit directly when our staff feels valued.” Skills that make you an effective leader? “One of the characteristics that makes me a better leader is my ability to listen and act on the feedback I receive from employees, physicians and managers. Listening is essential to knowing what’s going on throughout the hospital and the best way for us to continuously strive for best practices.” How can the healthcare industry in the region be improved? “Focus on quality and patient safety are at the forefront of improved health care. At Highland Hospital, we are constructing a new patient care tower with all private rooms. The ability to invest in our facility to provide more single patient rooms will provide more efficient care and enhance outcomes of infection prevention, patient satisfaction and staff satisfaction.” What do you do for fun? “I love spending time on Conesus Lake with my family.”

Kevin Casey

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

President, Rochester General Hospital, part of Rochester Regional Health. With organization since: 1996. In current position since: 2018.

Education: Undergraduate degree in medical microbiology from Stanford University; medical degree (MD) from Case Western University’s School of Medicine; post-doctoral training (residency) at the University of Washington; fellowship in gastroenterology at Duke University Medical Center. Career Highlights: “During my career in medicine I have taught medical students, residents and fellows, done clinical and basic science research, cared for patients throughout my career — this opportunity to work for my colleagues and lead Rochester General Hospital is another distinct highlight.” Current affiliations: American Association for Physician Leadership; American Gastroenterology Association; Crohn’s Colitis Foundation of America; American Liver Foundation. How do you describe your managerial philosophy or approach? “Leading by taking care of our team — making sure our team members know they are our most important asset will result in us delivering the best care to every patient.” Skills that make you an effective leader? “I am a thoughtful listener, appreciate the value of humor and believe honesty is critical to being effective.” How can the healthcare industry in the region be improved? “We must continue to meet the unmet healthcare needs for our community and region — ensure that access and needs are met. We must continue to bring talented, compassionate providers to this community who can advance the care for our community and health of our community as a whole.” What do you do for fun? “Bicycling, photography, skiing, reading.”

Stephen H. Cohen Senior vice president and chief medical officer, Excellus BlueCross BlueShield. With organization since: 2014. In current position since: 2019. Education: AB degree from Colgate University, 1978; MD degree from Albany Medical College, 1982; residency in primary care internal medicine, University of Rochester

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Current affiliations: Clinical assistant professor of medicine, University of Rochester Medical Center. How do you describe your managerial philosophy or approach? “As a steward of healthcare, it’s all about the team. Teamwork increases collaboration, engagement, promotes idea generation and diversity, improves communication and efficiency. If my team is successful, then my organization and I will succeed. I strive to actively support and demonstrate my organization’s mission, vision and culture and work toward building trust as well as practice and develop my delegation skills to benefit the team.” Skills that make you an effective leader? “Multiple skills are key for effective leadership: empathy, collaboration and open and honest communication. Other important elements are being a life-long learner and realizing there are always opportunities for improvement and Naiades Oncology - Rowing.indd 1 knowing that in order to succeed, you don’t have to be the smartest person in the room but instead, always strive to learn new things.” How can the healthcare industry in the region be improved? “Meaningful improvements should focus on in improving access to care for all, the patient experience, the quality of care we deliver in our communities, and at a truly affordable cost.” What do you do for fun? “I enjoy spending time with my five grandchildren, travel, photography, reading, and the Finger Lakes.”

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Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022



Steven I. Goldstein Vice president, University of Rochester Medical Center; president and chief executive officer, Strong Memorial Hospital and Highland Hospital; president, long term care, University of Rochester Medical Center. With organization since:

September 1996. In current position since: 1997.

Education: Bachelor’s degree, Utica College of Syracuse University; master’s degree, St. Louis University Graduate School of Hospital and Health Care Administration. Career Highlights: Named one of the smartest people in health care by Becker’s Hospital Review; diplomate of the American College of Healthcare Executives; American Hospital Association (AHA), member of the board of directors; also AHA Regional Policy Board 2 chairman, board liaison to the section for long-term care and rehabilitation, AHA committee on research and AHA committee on health reform; Healthcare Association of New York State (HANYS), board chairman; previously served as president of Rochester General Hospital; acting president of The Children’s Medical Center, Dayton, Ohio; assistant administrator of the University of Nebraska Hospitals and Clinics; and administrator of the Nebraska Psychiatric Institute, Omaha, Nebraska. Current affiliations: Accreditation Council of Graduate Medical Education (ACGME) board executive committee; American Hospital Association, committee on clinical leadership; boards of directors for University of Rochester Medical Center, Highland Hospital of Rochester, UR Medicine Home Care, Pandion Optimization Alliance: Healthcare Education and Advocacy (formerly Rochester Regional Healthcare Association); professor of public health sciences, University of Rochester School of Medicine and Dentistry; professor of clinical nursing, University of Rochester School of Nursing. How do you describe your managerial philosophy or approach? “Hire the most talented administrators, providers and staff members available, then empower them to do their jobs while remaining available to serve as a problem-solver.”


Skills that make you an effective leader? “Knowledge of healthcare financing and regulation, strategic decision-making ability, maintaining strong relationships with colleagues internally and at other institutions.” How can the healthcare industry in the region be improved? “Expand care networks so that health systems can manage the transition to value-based payment models, increasing patient access to primary care and preventive services while providing high-quality clinical care as close to home as possible for Upstate New Yorkers.” What do you do for fun? “Spend time with friends and family, including my wife, Bonnie; children Brian, David and Rebecca; their spouses and our seven grandchildren.”

Sharon M. Grasta (Russo) Owner, Grasta’s Beauty & Wig Studio. With organization since: 1973. In current position since: In business for over 55 years. Education: Continental Beauty School; Chadwick of England Styling School; and Alternative Hair Training. Career Highlights: “Helping all those wonderful people who were having a difficult time, to feel as beautiful outside as inside.” How do you describe your managerial philosophy or approach? “Treat each person with the dignity and respect they deserve in a confidential manner from start to finish. They will then return again.” Skills that make you an effective leader? “The ability to be compassionate and kind all while understanding the sensitive nature of each person. There are no walk-ins permitted. By appointment only.” How can the healthcare industry in the region be improved? “Better networking outside the realm of a hospital or health facility. Provide contact information to each patient experiencing hair loss from whatever condition they are experiencing.”

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

Jeff Hetrick Chief operating officer and owner, ConsortiumRx Management Inc. d.b.a. The Medicine Shoppe. With organization since: 2012. In current position since: 2012. Education: Attending Owens Technical College for computer programming. Career Highlights: Ran a top fast-food franchise in the 1990’s; became a pharmacy business consultant and parlayed that into independent pharmacy ownership. Bought The Medicine Shoppe in 2012. Current professional affiliations: National board member, Cardinal Health Leadernet P.S.A.O. How do you describe your managerial philosophy or approach? “I have always led large teams of people up until now in owning a small business. It all starts with respecting everyone’s abilities, leading as part of the team and pushing each person to develop to reach their full potential thus achieving the next step of growth.” Skills that make you an effective leader? “The ability to see everyone as an individual and work with them to develop along their unique needs.” How can the healthcare industry in the region be improved? “We need to be more focused on out-of-the-box solutions. What we did years ago and in pharmacy even five or seven years ago will not fulfill what is necessary today. There is much more aging in place thus homecare types of services that are needed today and will be ever increasing in the near future.” What do you enjoy doing for fun? “I drag race and am an avid cyclist. Two far different activities but they both challenge me in different ways.”

Daniel P. Ireland President, United Memorial Medical Center, part of Rochester Regional Health. With organization since: August 1990. In current position since: November 2013. Education: Associate of Applied Science degree, nursing, Genesee Community College, 1992; Bachelor of Science in Nursing degree, SUNY Brockport, 1994; Master of Business Administration, Rochester Institute of Technology, 1997. Career Highlights: Emergency department nurse manager, chief operating officer — major construction projects; Jerome Center revitalization; $20 million surgical and front entrance addition at North Street Campus; expansion of access of care; acquiring and opening 12 clinics in the last seven years; merger with Rochester Regional Health in 2015. Current affiliations: American College of Healthcare Executives, fellow since June 2012; Lake Erie College of Osteopathic Medicine, board of directors; Lake Plains Community Care Network, board of directors; Batavia Housing Authority, board of directors; Western New York Healthcare Association, secretary of the board; Gillam Grant Community Center, board of directors, finance chairman; Genesee Orleans Regional Arts Council, board member. How do you describe your managerial philosophy or approach? “I believe in leadership through empowerment of my team, development of a thriving culture focused on safety, patient and team engagement and accountability at all levels of the team.” Skills that make you an effective leader? “I am a good listener, who can interpret what is heard and translate that information into actionable results. Through effective listening and appropriate translation I can motivate people to follow my lead to achieve positive outcomes.” How can the healthcare industry in the region be improved? “Improvement with the payer models, with stabilization of revenue streams across all healthcare entities. Greater technology standardization, for improved interagency collaboration, resulting in smoother patient processes throughout the region. Reduction in unnecessary redundancy in the outpatient

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Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


HEALTHCARE LEADERS IN GREATER ROCHESTER areas across the region.” What do you do for fun? “Play volleyball, woodworking, hiking and kayaking.”

Karen G. Keady Associate vice president and chief nursing executive, Strong Memorial Hospital. With organization since: June 2018. In current position since: 2018. Education: Bachelor’s degree in nursing from Towson University; master’s and Ph.D. in nursing from Johns Hopkins. Career Highlights: Joined the Johns Hopkins Health System in 1989 as a nurse on the neuro critical care unit and served in a variety of roles in subsequent years, including nurse manager and director of medical and radiology nursing. Was also a faculty associate at the Johns Hopkins School of Nursing for 20 years. In 2014, was named chief nursing officer at Howard County General Hospital, a Johns Hopkins Health System affiliate, where she led a staff of more than 1,200 nurses and techs to significant improvement in patient care. Throughout her tenure at Johns Hopkins, focused on improving the patient experience. Was instrumental in designing and implementing throughput initiatives to help alleviate crowding in the emergency department and workflow throughout the hospital, and she has led the effort to reduce readmissions, a benefit for both patients and the hospital’s finances. Has been actively involved in the organization’s journey toward systemization. Current affiliations: Assistant dean for clinical practice, University of Rochester School of Nursing; board-certified as an advanced nurse executive. How do you describe your managerial philosophy or approach? “The key is to hire talented people and then invest in their development. I believe that the answers lie with the people that do the work, so I am very focused on getting input and feedback from stakeholders before making decisions or strategic plans.” Skills that make you an effective leader? “Effective communication skills are the key to great leadership. I like to resolve conflict proactively,


and help coach others on the importance of giving feedback. I enjoy teambuilding and helping groups and individuals reach their goals. My experience with research and evidence-based practice serves me well as we create new care models for the future and manage challenging health care issues. I hope that my vision and passion for nursing and patient care is inspiring to others.” How can the healthcare industry in the region be improved? “We need to work together as systems of care and deliver the highest quality care at the lowest cost. This means creating new ways to optimize the roles of all disciplines on the healthcare team, and provide them with state-of-the-art technology and outcomes data they need to provide excellent care.” What do you do for fun? “Since I moved to Rochester, I have been getting to know the city, exploring the restaurant scene, all the outdoor activities including hiking, biking, and soon skiing. I love the arts and there is great theater and art here! I have also tried to get to all of the festivals that Rochester has to offer!”

Michael King President and chief executive officer, Jewish Senior Life. With organization since: 2005. Since what year in the current position: 2015. Education: Master of Public Administration degree with a healthcare emphasis, State University of New York (SUNY) at Brockport; Bachelor of Science in Business Administration from SUNY Fredonia. Career Highlights: “We’ve completed a threeyear $83 million campus transformation project that included building nine new long-term care green house cottage homes, renovated the Jewish Home Farash Tower long-term care rooms to all private rooms, expanded our short-term rehabilitation program to 88 beds with all private rooms, and built a Readiness Suite fully functional apartment for our short-term rehab residents and families to practice activities of daily living before returning home. We also built a Wellness Center and Learning and Education Center.”

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

Current affiliations: Member of the executive committee for the Association of Jewish Aging Services (AJAS); board member for the Alzheimer’s Association of Rochester & Finger Lakes Region and Mary Cariola Children’s Center. Serves as treasurer for LeadingAge New York. How do you describe your managerial philosophy or approach? “Management is about coping with complex issues. Leadership is about coping with change. More changes require more leadership. Our healthcare industry is undergoing dramatic changes. I try to make sure that I always have a balance of strong leadership and strong management.” Skills that make you an effective leader? “Leaders must be honest and hold high integrity standards for themselves and those they lead. Empathy and vulnerability also allow those I lead to see me as approachable. I care deeply about my organization and those we are privileged to serve.” How can the healthcare industry in the region be improved? “Rochester has a great history of collaboration among healthcare providers. We need to continue that into the future.”

Jeremy Klemanski President and chief executive officer, Helio Health. With the organization since 2004. In current position since: 2005. Education: M.B.A. from the Whitman School of Management at Syracuse University. Career Highlights: Leading several behavioral health organization mergers to further integrate care. Bringing detox and inpatient rehabilitation to Rochester and Binghamton. Opening a Certified Community Behavioral Health Clinic (CCBHC) at Helio Health’s integrated outpatient mental health and substance use disorders clinic in Syracuse. CCBHC service offerings include mental health and substance use services for children and adolescents, psychiatric rehabilitation services, peer support services, 24/7 crisis management services, targeted case management services, and ancillary withdrawal services. Expanded an integrated outpatient clinic to create a

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Senior Senior Apartments Apartments •• Brand Brand New New Villas Villas for for Lease Lease Center of Treatment Innovation (COTI) team which brings help directly to people in the community and connects them to care. COTI offers in-community medication-assisted therapy, peer support, telehealth and clinician services. Creating a Regional Open Access Center for Addiction (ROACA), providing open access assessments and evaluations 24/7/365 to anyone seeking immediate assistance for substance use disorders. Founding the Helio Health Training Institute. Opening Elements of Central New York, a 75-bed residential treatment facility. Currently working on opening multiple new facilities in New York. Current Affiliations: The National Council for Mental Wellbeing, which represents New York, New Jersey, Puerto Rico and the Virgin Islands, board member; NYS Association of Alcoholism & Substance Abuse Providers, board chairman; NYS Justice Center for the Protection of People with Special Needs, advisory council member; chairman of the Law Enforcement & Investigator Training Committee; Onondaga County Criminal Justice, advisory board member; board chairman of Omnes IPA.

How do you describe your managerial philosophy or approach? “Trust people and invest in their growth and development. Consider ideas from as many sources as possible, encourage discussion that explores and supports informed decision making. We learn more from listening.” Skills that make you an effective leader? “It’s important to read as much as possible about your field, and leadership. It is crucial to listen to many diverse points of view to support the shaping of your view and vision. The vision must be thoroughly communicated and executed to success. I think the combination of reading, listening, communicating, and executing leads to success.” How can the healthcare industry in the region be improved? “Practicing healthcare that acknowledges the role that brain health plays in the function of the rest of the body by treating substance use and mental health disorders as a priority health condition. We have a tremendous opportunity to redesign our currently fragmented systems of care into regionally integrated health systems. This can help us leverage our resources to deliver improved

health outcomes.” What do you do for fun? “My greatest joy comes from spending time with my wife and children. In addition, I enjoy traveling and exploring new places.”

Patricia Larrabee Founder and chief executive officer, Rochester Clinical Research. With organization since: 1994. In current position since: 1994. Education: Bachelor’s degree in nursing from SUNY Brockport; master’s degree in nursing as an adult nurse practitioner, University of Rochester. Career Highlights: “The experience I gained working in clinical research as a nurse practitioner at URMC in hypertension service with Dr. Joseph Izzo taught me quite a bit

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


HEALTHCARE LEADERS IN GREATER ROCHESTER about research and investigator-initiated trials as well as industry-sponsored trials. When I left the URMC I started a clinical research division with the Rochester Medical Group and Dr. Mervyn Weerasinghe. After five years there I decided to start Rochester Clinical Research and Dr. Weerasinghe served as our first principal investigator. We have grown from a small operation with just five of us to over 70 today.” Current professional affiliations: Member of ACRP, Association of Clinical Research Professionals; SCRS, Society of Clinical Research Sites. How do you describe your managerial philosophy or approach? “I think you need to hire the best people and figure out what skill set is needed for each job that has to be done — allow folks to work to the highest level of ability and create a warm, friendly environment where people can thrive and grow and support each other.” Skills that make you an effective leader? “Critical thinking. I look at each aspect of the work and ask how can we do it better.” How can the healthcare industry in the region be improved? “Look at the areas that are underserved and ask how can we do it better — what are the real needs and are they being served? Who are we serving the system or the actual needs? Sometimes we get caught up in doing things a certain way that may not always be the best way but it is how it was always done - we forget to ask the reason why or whether it really serves the purpose or the patient.” What do you enjoy doing for fun? “I enjoy time with my growing family (nine grandchildren) and I am an avid quilter — love playing with fabric and creating something fun.”

General Hospital medical and dental staff, 2010-2012; vice president of patient safety and quality 2009-2013. Current affiliations: Board of directors, United Way of Rochester. How do you describe your managerial philosophy or approach? “My managerial philosophy is primarily relationship-based. Healthcare is so complex that improving processes and practices requires a multidisciplinary and inter-professional team. Bringing people together to accomplish complex work requires a commitment to the people involved. Building trust, expressing appreciation and giving people needed resources can produce exceptional results.” Skills that make you an effective leader? “Understanding human nature, effectively measuring data to drive performance, honesty and dependability.” How can the healthcare industry in the region be improved? “Rochester Regional Health is far ahead of most health systems across the U.S. in the way we use data to drive performance, achieve quality, integrate care along the care continuum and save cost. The only way for healthcare organizations to succeed in this era of immense change is to know how to measure its performance and adapt quickly to new regulatory and economic pressures.” What do you do for fun? “I enjoy all aspects of my life. I have a wonderful family with whom I enjoy time. Jogging, cooking and gardening are activities that help recharge my internal batteries.”

Michael E. McRae President and chief executive officer, St. Ann’s Community.

Robert Mayo Chief medical officer, executive vice president, Rochester Regional Health. With organization since: 2002. In current position since: 2013. Education: University of Michigan Medical School 1990. Career Highlights: Inaugural recipient of the Father George Norton Physician Excellence Award 2005; president of the Rochester


With organization since: September 2010. In current position since: 2014. Education: Bachelor of Science degree in gerontology; Master of Science degree in human services administration. Career Highlights: “Starting out as an activities director I found a great deal of enjoyment interacting with elders early in my career. The experience of working one-on-one and

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

in small and large groups with the seniors we serve continues to be foundational in the decisions I make in my role today. Part of my professional growth was assuming the challenging role as the continuous quality improvement (CQI) director for a hospital system. This responsibility afforded me the opportunity to transcend multiple healthcare service lines and have an exposure from newborn right through hospice/end-oflife care. Now as chief executive officer, I have a unique view of how all of the moving parts within a health system interact.” Current affiliations: UR Homecare, board of directors; Brothers of Mercy, board of directors; Common Ground, board of directors; Pandion Alliance, board of directors; legal services committee of LeadingAge New York. How do you describe your managerial philosophy or approach? “There is a difference between managing and leading. When I am leading, my focus is on building a high-performing and cohesive executive team, aligning our leaders’ focus and deliverables on our long-term direction and vision. When I am managing, my focus is on achieving our mission — what must be done to realize our vision, how we creatively and collaboratively achieve our strategic framework. My management philosophy is to create an environment for success. I do this by setting high and challenging standards and goals for our leadership team, by engaging, empowering and supporting them, and unleashing ownership. I also encourage open debate and dialogue in the spirit of achieving clarity, prioritizing our resources and developing collaborative relationships. Our board of directors, our executive and leadership team and our associates are passionate about achieving goals that serve our residents — not just doing the right thing, but doing what is right for each of our stakeholders. The bottom line is providing excellent care and high-quality services.” Skills that make you an effective leader? “Self-awareness, empathy, relationship-building and passion for our mission are some skills that I leverage in my leadership role. Also being open to all ideas and suggestions that advance St. Ann’s Community as the provider and employer of choice for comprehensive care, housing and services for older adults. I am transparent and people with whom I interact know my passion for creating an environment of trust, respect, inclusion, fairness and consistency.”

How can the healthcare industry in the region be improved? “Identify opportunities for collaboration, interdependence and interconnectivity. Opportunities that bring stakeholders together to review best practices, cost of doing business, patient-centered care, quality and staffing are just some areas we should focus on for improved healthcare in our region. There are many opportunities for the sharing of resources to achieve mutual goals that address community health.” What do you do for fun? “I see myself first as a father and husband. I enjoy time with my family, especially traveling with them.”

Joseph Murabito President and managing member of Elemental Management Group. With organization since: 2012. In current position since: 2012. Education: Bachelor of Science degree in health administration, Ithaca College; master’s degree in health administration from Cornell University. How do you describe your managerial philosophy or approach? “Collaborative, transparent, assertive and outcomes oriented.” Skills that make you an effective leader? “Persistence, practical management style, sense of priority and ability to make timely collaborative decisions.” What do you do for fun? “I have many hobbies. I recently opened Strigo Vineyard, a 70-acre vineyard in Baldwinsville.

Lizz Ortolani President, Ortolani Services, Inc. In current position since: 2012. Education: Master’s degree in social work, University of Toronto. Career Highlights: Transitioned into insurance after a 15-year career in medical social work and nonprof-

it administration. That direct experience working in healthcare informs her ability to help individuals and small businesses make decisions specific to their needs. Current affiliations: National Association of

Health Underwriters (NAHU), Rochester Chamber of Commerce, Irondequoit Chamber of Commerce, BOSSY.

How do you describe your managerial philosophy or approach? “Mission-based management.” Skills that make you an effective leader? “Embrace change and follow public policy in order to anticipate trends.” How can the healthcare industry in the region be improved? “That’s a billion-dollar question that can’t be answered in one sentence. One simple improvement could be to improve patient billing statements to coincide with the insurance company’s explanation of benefits (date of service, billing code, amount billed, amount paid by insurance company, amount owed from the patient). So much of consumer confusion is trying to reconcile what was billed, what the insurance company paid, and what the consumer actually owes…especially with a world of high deductible plans.” What do you do for fun? “Yoga, reading, volunteer.”

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Kathy Parrinello Chief operating officer and executive vice president, Strong Memorial Hospital. With organization since: 1975. In current position since: 2000. Education: Bachelor’s degree in nursing, University of Rochester, 1975; master’s degree in nursing, University of Rochester, 1983; Ph.D. in education, University of Rochester 1990. Career Highlights: “Appointed board chairwoman for Finger Lakes Performing Provider System, 2014; awarded the David T. Kearns Medal of Distinction at the University of Rochester Simon Business School, 2013; named a “Most Influential Woman” by Rochester Business Journal, 2003; accepted the position of chief operating officer, Strong Memorial Hospital, 2000; selected as distinguished alumni at the University of Rochester School of Nursing, 1999; accepted the position of senior director for hospital operations at Strong Memorial Hos-

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Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


HEALTHCARE LEADERS IN GREATER ROCHESTER pital, a key role on the hospital’s management team, 1995; helped put together one of the first hospital-based acute-care nurse practitioner positions in the nation at Strong Memorial Hospital, 1980s.” Current affiliations: Associate professor in the School of Nursing, University of Rochester Medical Center; clinical associate professor of community and preventive medicine in the School of Medicine and Dentistry, University of Rochester Medical Center; fellow in the American College of Healthcare Executives. How do you describe your managerial philosophy or approach? “The best leaders assemble a team of competent and talented people, create excitement about the work and a vision for success. Leaders need to remove barriers that inhibit best efforts of the team, strive to stimulate creativity within the group and be decisive when a decision needs to be made by the leader.” Skills that make you an effective leader? “Knowledge of the healthcare industry and ability to work with people having a wide range of talents, capabilities and personal styles. Mentorship is important to me as I have had great mentors and strive to be one for new managers and leaders. In addition, I can be calm and decisive when needed, keeping the level of anxiety in check when challenges are confronted.” How can the healthcare industry in the region be improved? “Create and foster inter-professional, team-based approaches to addressing healthcare issues involving partners in all sectors of healthcare, business and human services.” What do you do for fun? “I play tennis, paddle and golf with a great group of friends.”

Kim K. Petrone Medical director, St. Ann’s Community; medical director, Rochester Regional Wound Healing Center at St. Ann’s. With organization since: St Ann’s, 2005; Wound Center, 2013. In current position since: Medical director of St Ann’s, 2012; medical director of Wound Center, 2013.


Education: “Earned a bachelor’s degree in psychology from Duke University; medical degree from the University of Rochester; completed residency training in internal medicine at the University of Rochester where I also spent a year serving as chief resident. Completed a fellowship in geriatrics from the University of Rochester prior to starting as a staff physician at St Ann’s Community. Earned the title of certified wound specialist and ostomy specialist.” Career Highlights: “I have been very fortunate to be mentored by exemplary physicians and leaders throughout my career. I am proud of the clinical work I have done for the residents of St Ann’s and have reveled in being a leader of a truly remarkable group of physicians, nurse practitioners and physician assistants that provide care at St Ann’s Community. In 2013, St Ann’s and Rochester Regional Health opened a wound center that was the first of its kind in the nation as it represented a collaboration between a senior living community and an acute care hospital. I am very proud of the work I did to help this center come to fruition and the ongoing care that is delivered daily. As the medical director of the center, I am also very proud of the team of providers who work so hard in this venue as well.” Current affiliations: American Medical Directors Association, American College of Physicians, Monroe County Medical Society, American Geriatric Society, Undersea and Hyperbaric Medicine Society, American Board of Wound Management. How do you describe your managerial philosophy or approach? “My natural inclination is to adopt a servant management/leadership approach as this style most closely mirrors the requisite attributes of a good clinical relationship with patients. I favor shared leadership, prioritizing the needs of the team and collective decision making. However, as a physician one learns very early that one style of leadership is not effective in all situations. A physician must act in a very autocratic style, for example, when a patient is in extremis and quick decisions need to be made and orders carried out expeditiously. When a patient is more stable, a physician can employ a much more democratic approach, including the patient and other team members in the decisions. This ability to shift leadership or managerial styles to fit a situation is just as important in the administrative world and one

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

that I continue to try to hone.” Skills that make you an effective leader? “Medicine fosters some key attributes to successful leadership early on in training. It teaches the importance of active communication, assiduousness and careful analysis of complex situations. It also teaches the importance of prioritizing goals and being flexible when a plan does not execute exactly as planned. I have tried hard to apply all these skills as a leader.” How can the healthcare industry in the region be improved? “Rochester has always been fortunate to have many skilled and passionate geriatricians, as well as senior living communities with long traditions of excellence in clinical care. While many other parts of the nation struggle to find providers and models that provide this care, our region has long implemented models that prioritize the desires and health priorities of our patients. As such, our region is challenged to continue the recruitment of passionate leaders and to work collaboratively across health care systems in an effort to continue to innovate. Our leaders need to look for new ways to fund geriatric care by collecting data on outcomes in various clinical venues and then working with insurers to develop alternate payment models. Medical training should focus more on the finance of healthcare to help prepare future clinicians for leadership roles in the development of alternate care and payment models.” What do you do for fun? “I have a 20-year-old son who shares my passion for hockey. I enjoy watching him on the ice and watching hockey in general. Spending time with him and my extended family, most of who live in Rochester, is a source of a lot of enjoyment. I am also an avid reader, gardener, and enjoy interior design.”

Alyssa Poole Co-owner of Victor Views Assisted Living, a Poole Senior Living, LLC home. With organization since: Victor Views Assisted Living opened in August 2021; Poole Senior Living LLC was founded in 2019 by my husband and I. In current position since: August 2021. Education: Bachelor’s degree in occupational

science; master’s degree in occupational therapy. Career Highlights: “Obtaining the NYS DOH license as an adult home and assisted living residence for Victor Views Assisted Living Home; being awarded, with my husband, the “Do Good and Do Well Award” from the Residential Assisted Living Association; and being named new employee of the year as an occupational therapist for Rochester Regional Home Care in 2018.”

that individuals are vaccinated to protect the vulnerable population, I also feel that it is important to acknowledge that there are so many wonderful and dedicated health care workers that risked their own lives and should have been rewarded for the endless hours they put in and the heroic work they did on the front lines through much of the pandemic. Instead, so many were left without a job because they made the personal choice not to be vaccinated. For many, not only did this cause them to lose their only source of income they had

to support their families, they were robbed of their passion, and reason for waking up each day. In return, this has placed so much pressure on many health care settings, leaving places understaffed, financially burdened, and unable to effectively care for those who need it most. Additionally, I feel the healthcare industry as a whole would benefit from caring for people on an individual basis instead of the commercialized and politicized driven approach that has been pushed in recent years.

Current professional affiliations: Currently working as an occupational therapist in Monroe County for Rochester Regional Health home care; member of National Board Certification of Occupational Therapy (NBCOT); member of RALA (Residential Assisted Living Academy); member of RALNA (Residential Assisted Living National Association); member of the Victor Chamber of Commerce, GRAPE and ESAAL (Empire State Association of Assisted Living). How do you describe your managerial philosophy or approach? “I have found that if you treat your team members with honest dignity and respect, view each of them as individuals with differing needs, wants and driving forces then they will in return hold that same level of respect for you and your company. It is important that each member of the team be educated on and included in your vision as a leader. If you can help them to see that path forward for both the organization and for themselves, they become much more personally invested in you and your business.” Skills that make you an effective leader? “Passion and care. I am very passionate about our mission to provide the highest quality of life and personalized care to our residents. I think that passion is contagious and it draws in like-minded people to our team. Also, I genuinely care about the needs, wants and success of our staff, making sure that they truly understand that. To be an effective leader in any role, I feel it is vital that you frequently communicate your goals and visions to your team and be the example of how to attain those goals. If I consistently do what I say I will do and meet the goals I set, the team follows my lead to get similar results.” How can the healthcare industry in the region be improved? “Unfortunately, these past two years there have been many events desired to be changed in order to improve our healthcare industry. Although this is a controversial topic and I do believe that it is important

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HEALTHCARE LEADERS IN GREATER ROCHESTER Everyone’s individual circumstances are different and we need to take that into consideration with each person. By asking questions to gain insight into people’s goals, lifestyle, and personal choices, we can offer more effective and personalized care.” What do you enjoy doing for fun? “What I enjoy the most is spending time with my husband, our three children and our family and friends. I also enjoy boating, skiing, CrossFit, running, and playing soccer.”

Vito C. Quatela Founder of the Quatela Center for Plastic Surgery, Lindsay House Surgery Center; founder and medical director of Q the Medical Spa, Longevità Medical. With organization since: Opened Quatela Center for Plastic Surgery in 1995; Lindsay House Surgery Center in 1996; Q the Medical Spa in 2000 (second location in 2021); Longevità Medical in 2021.

Societies, 2020, 2021 (vice president, 2019); American Medical Association; American Academy of Facial Plastic and Reconstructive Surgery; Rochester Academy of Medicine; Rochester Surgical Society: Monroe County Medical Society. How do you describe your managerial philosophy or approach? “My managerial philosophy is one of fostering empowerment under an umbrella of a collaborative culture.” Skills that make you an effective leader? “I lead by example with a strong work ethic and a commitment to excellence and safety tempered by humility.” How can the healthcare industry in the region be improved? “Healthcare regulations in New York state sometimes prevent quality improvements that would result from a competitive business-driven environment, which would equate to better healthcare at less cost with greater access for patients.” What do you enjoy doing for fun? “What I enjoy most is spending time with family and friends. My favorite hobbies are cooking, gardening, fly fishing and astronomy, and I am an avid audiophile.”

Jim Reed President and chief executive officer, Excellus BlueCross BlueShield.

In current position since: From the conception of each business. Education: Double board-certified facial plastic surgeon. Medical degree from Northwestern University Medical School, Chicago, in 1979; bachelor’s degree in biology from University of Rochester, Rochester in 1975. Postgraduate training: Oregon Health Science University, Portland, fellowship in facial plastic surgery, 1986; Tulane University, New Orleans, fellowship in facial plastic surgery, 1985-86; Northwestern University, Chicago, residency in otolaryngology, 198185; Medical Center of Vermont, Burlington, residency in general surgery, 1979-81. Career Highlights: Built the largest cosmetic surgery practice in Upstate New York; past president of the American Academy of Facial Plastic and Reconstructive Surgery, 2009; fellowship director for the American Academy of Facial Plastic and Reconstructive Surgery, 1995-present; president of International Federation of Facial Plastic Surgery Societies, 2020-2022; founder and director of HUGS Foundation. Current Affiliations: President of the International Federation of Facial Plastic Surgery


With the company since: 1996. In current position since: 2021. Education: Bachelor of Science degree in business administration from Le Moyne College, Syracuse; Master of Business Administration from Le Moyne College. Career highlights: “I have been fortunate to work for a great company based in Upstate New York for the past 25 years. Excellus BlueCross BlueShield is an organization that has provided an opportunity for me to learn and grow both personally and professionally. Working for a company that shares my core value structure has been terrific.” Current affiliations: “I’m honored to serve on multiple committees and boards in our Rochester area community including ROC2025 and the Greater Rochester Chamber of Commerce.”

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

How do you describe your managerial philosophy or approach? “Having grown up participating in team sports and athletics, I would say that my managerial approach follows that of a coach. I believe one of the most important roles of a manager is to make sure the right people are on the team, each team member has a clearly defined role, and everyone understands how he or she contributes to the organization’s overall success.” Skills that make you an effective leader? “Communication and relationship skills are the most important tools that I utilize to be an effective leader. I believe it is so important for a leader to be able to articulate a vision and have the relationship skills and credibility to inspire others to follow.” How can the business climate in the region be improved? “A thriving business climate requires a healthy community where health disparities are being addressed, including some of the most basic needs like access to health care, food and housing. Continuing to invest in a healthier, more engaged community — especially in this current environment — will bolster and propel relationships, leading to growth in our local economy and region. “ What do you do for fun? “Having three children has provided me with the opportunity to coach all of them through the seventh and eighth grade levels in different sports they engaged in. I play golf with friends, enjoy cooking with my wife and spending good quality time at home, as well as regularly taking walks with our dog.”

Dustin Riccio President, Eastern Region, Clifton Springs Hospital & Clinic, Newark-Wayne Community Hospital, part of Rochester Regional Health. With organization since: 2008. In current position since: 2015. Education: Medical degree, Master of Business Administration degree. Career Highlights: “Being asked to move into my current role as Eastern region president, which includes leading two hospitals that are integral to the health of our commu-

nities. Each hospital is a long-standing institution in our community and having the opportunity to enhance the quality of patient care and continue to bring jobs to our community is a tremendous honor.” Current affiliations: American College of Emergency Physicians; American Board of Emergency Medicine. How do you describe your managerial philosophy or approach? “The Eastern Region leadership team aims to create an environment which fosters innovation and collaboration among team members who are all working toward the common goal of providing the region’s best health care to patients.” Skills that make you an effective leader? “I am surrounded by an incredible team that consistently provides valuable responses and insights. I pride myself on my active listening skills to full engage in conversations and ensure open communication with my team.” How can the healthcare industry in the region be improved? “Being part of a larger health system we are fortunate to have the opportunity to leverage knowledge from within our organization, but we are also fortunate to be able to learn from local industries outside of healthcare to innovate and continue to grow within our communities. Our goal of bringing new services to the regions allows patients access to quality healthcare, closer to home. What do you do for fun? “Travel with my family.”

Hazel Robertshaw Vice president of patient care services and chief nursing officer, F.F. Thompson Hospital. With organization since: 2007. In current position since: 2008. Education: Ph.D. in nursing, Florence Nightingale School of Nursing and Midwifery, King’s College, University of London; Bachelor of Science in nursing studies, University of Manchester. Career Highlights: Currently serving as the chairwoman of the board of directors for UR Medicine Home Care and on the quality board of St. James Hospital in Hornell. Also sits on the advisory boards for the Finger Lakes Community College, Roberts

Wesleyan College and University of Rochester School of Nursing Advisory boards. In 2020, received the Finger Lakes Region Leadership Award from the New York Organization of Nurse Executives & Leaders and in 2021 was nominated for the ATHENA Leadership Award. Current affiliations: Membership in the American Nurses Association and the American Organization for Nursing Leadership. Chairwoman of the UR Home Care Board and member of the UR School of Nursing advisory board. How do you describe your managerial philosophy or approach? “I would say my approach is facilitative — allowing individuals to grow, challenging them to achieve and be the best they can be.” Skills that make you an effective leader? “Open, honest communication. Willingness to listen to others’ opinions. Willingness to face challenges. Tenacity and willingness to change.” How can the healthcare industry in the region be improved? “Sharing best practices, learning from each other when things go wrong so we don’t all make the same mistakes. Improving the patient experience and developing the next generation of thought leaders in healthcare.” What do you do for fun? “I enjoy spending time with my husband, travelling and experiencing different countries and cultures.”

Maryann Roefaro Chief executive officer, Hematology-Oncology Associates of CNY. With organization since: May 2002. In current position since: May 2002. Education: Bachelor’s degree, Albany College of Pharmacy; master’s degree, SUNY Upstate Medical University; Doctor of Divinity, American Institute of Holistic Theology. Career Highlights: 2002 to present: CEO of Hematology-Oncology Associates of CNY; 2000-2002: senior vice president, primary care services, Crouse and Community General hospitals; 1996-2000: corporate vice president for ambulatory care services, Crouse Hospital; 1990-1996: administrator, North Medical Family Physicians and North

Medical Urgent Care; 1989-1990: laboratory manager at North Medical Laboratory Services; 1984-1988: microbiology section head, Community General Hospital. Current affiliations: President, Cancer Connects; board member, Breast Care Partners, OCC Foundation, Wisdom Thinkers Network, Excellus BlueCross BlueShield; clinical associate professor, SUNY Upstate Medical University since 1990. How do you describe your managerial philosophy or approach? “A team is as strong as the sum of its parts. Every relationship we have begins with the one we have with ourselves. I believe the success and harmony of any organization or workgroup depends upon the level of mastery and resiliency of its people. Personal and corporate accountability are paramount. My philosophies are articulated in my book, ‘Building the Team from the Inside-Out.’” Skills that make you an effective leader? “I think I have the kind of communication skills and understanding of human behaviors that allow me to be a successful leader. I am blessed with a blend of analytical skills and intuition. I love creating and naturally gravitate toward strategic initiatives geared toward short- and long-term development and success.” How can the healthcare industry in the region be improved? “Improvement of the healthcare industry first begins with personal accountability for health and wellness. To me, that includes the physical, mental and emotional health and stability of our children and their parents. Our healthcare system is saturated with non-patient care-related tasks. I think the procurement of data and outcomes coupled with the interconnection of electronic health information among all providers would substantially improve our healthcare industry.”

Charlie Runyon President and chief executive officer, St. John’s. With organization since: 1993. Since what year in the current position: 2001. Education: Bachelor’s in business administration from St. Bonaventure University.

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


HEALTHCARE LEADERS IN GREATER ROCHESTER Career Highlights: “For me, the biggest highlight of my career has been mentoring administrators in training. I love being able to help people grow and inspiring them to be the best they can be. Aside from mentoring, I am proud to have been able to lead the development of Brickstone by St. John’s in 2014, which, at the time, was a new 102-unit independent senior housing community incorporating the concept of “New Urbanism.” I also was honored to be a part of the leadership team that built two 10-bed Green House Homes in Penfield in 2011, which was the first of this type of skilled nursing home residence that was not located on a health care campus. There were several obstacles or “growing pains” associated with the Green House Homes being the first of their kind, however, it opened up a world of possibilities and reminded me that anything is possible if you stick with it and have a dedicated team working together.” Current affiliations: “Although I have been affiliated with various organizations in the past, such as the Alzheimer’s Association, NYAHSA and more, I have turned my full attention to St. John’s. When time allows, I will also help out with the Fairport lacrosse team.” How do you describe your managerial philosophy or approach? “My approach is to help people be as successful as they can be in their job by fostering them to utilize their strengths and when possible, working to remove the barriers that stand in their way. Any weaknesses I discover, I use as an opportunity to help them improve.” Skills that make you an effective leader? “My ability to mentor and the mutual respect I develop with each employee helps me to be an effective leader. Additionally, I make sure to never ask of others anything that I would not be willing to do myself. I genuinely care about all staff and residents here at St. John’s and keep an open-door policy so they can feel comfortable coming and talking to me anytime.” How can the healthcare industry in the region be improved? “Unfortunately, long-term care is too often an afterthought or something to be considered when it is absolutely necessary or as a last resort. Making long term care a part of the continuum of life from independent living, to assisted, to skilled nursing care, and so forth will create a much smoother and more thoughtout transition as the level of the assistance needed for an individual increases over


time. This is the natural progression we have tried to promote here at St. John’s.” What do you do for fun? “In the past, I have enjoyed coaching local lacrosse teams; however, recently I have picked up woodworking in my spare time. I’ve made a bench, a bar and rebuilt an antique shuffle board table.”

Bob Russell President and chief executive officer, Rochester Hearing and Speech Center. With organization since: Oct. 12, 2020. In current position since: Oct. 12, 2020. Education: Graduate of Aquinas Institute; Associates of Arts and Sciences degree in marketing and business administration from Monroe Community College; alumnus, Leadership Rochester. Career Highlights: Prior to joining Rochester Hearing and Speech Center served as executive director for the Upstate New York region of the American Diabetes Association (ADA), overseeing the regions of Rochester, Buffalo, Syracuse and Albany, which included hosting the No. 1 Tour de Cure event in the country in Rochester for three consecutive years. Prior to joining the ADA, was the CEO of Gilda’s Club Rochester (now Cancer Support Community of Rochester). Served as the executive director of The Little Theater Film Society, and was the director of marketing for Geva Theatre Center. Before coming to the nonprofit sector, spent 16 years as an executive in the professional sports industry with the Buffalo Sabres, Rochester Americans and Rochester Rhinos. Led several organizations that were honored with the “Organization of the Year” award, including Rochester Rhinos Soccer Club, The Little Theater Film Society and Gilda’s Club Rochester. How do you describe your managerial philosophy or approach? “With a background in sports, my approach to management is like that of a head coach. I lead a team of professionals, relying on their individual expertise and experience, and value each team member’s input. I truly want to know what my team is thinking and provide them with ownership of their department and work. I empower my team to make

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

thoughtful decisions. I like to encourage our staff with creativity and guidance. My role is to provide the resources that they need to be successful and to serve the agency and our clients with respect and appreciation.” Skills that make you an effective leader? “The common thread that has tied together my work experiences has been the commitment to excellence that I have shared in leading these organizations for the people that they served. My commitment to the clients, staff, partners and friends of RHSC has been no different. I am excited to take RHSC into its next 100 years of serving the Rochester community.” How can the healthcare industry in the region be improved? “While Rochester and Monroe County are blessed by some of the best medical services in the country, not all community members have adequate access to those services. Health care is a right, not a privilege. Rochester Hearing and Speech is committed to making its services affordable as well as accessible. The agency’s tag line says it all: ‘Here for you, not for profit.’” What do you enjoy doing for fun? “Sports, especially football and ice hockey. I am a lifelong New York Giants and Boston Bruins fan. If I’m not supporting my teams, you’ll find me at a concert venue enjoying classics like Billy Joel and Chicago as well as edgier acts like Kiss and other local musicians performing in Rochester’s venues.”

Nancy Smyth Chief executive officer, Rochester Presbyterian Home. With organization since: 1996. Since what year in the current position: 1996. Education: Syracuse University, 1989, Master of Arts in gerontology, magna cum laude graduate; State University of New York at Cortland, 1980, Bachelor of Science in therapeutic recreation, magna cum laude graduate; Leadership Greater Syracuse, class of 1992. Honors/Awards: 1992: Distinguished Service Award, Loretto Geriatric Center; 1999: Volunteer of the Year Award, Greater Rochester YMCA; 2000: Residential Provider of the Year (RPH) Rochester Chapter of the Alzheimer’s Association; 2005: Health Care Achievement Award, Rochester Business

Journal; 2009: Carter Williams Award for Excellence in Long Term Care, Lifespan. Career Highlights: Loretto Geriatric Center-Syracuse, 1980-1996: held progressively responsible positions, including recreation therapist, director of recreation and volunteer services, corporate director of wellness, administrator. Rochester: Presbyterian Home-1996-current. Career Highlights: 1996: Created a clear vision for Presbyterian Home with specific targets to guide organizational success; 19971999: orchestrated a complete building renovation changing the institutional environment to home-like living areas; 1997: developed four distinct levels of care within Presbyterian Home and redefined services to address the unique needs of elders within each care level. (assisted living, early-stage dementia care, mid-stage dementia care and advanced dementia care). 1997– present: Maximized occupancy/revenue while decreasing expenses to sustain financially stability; 2002: led the culture change movement within Presbyterian Home and attained its certification as an Eden Alterna-

tive Community; 2005-2009: directed a five year strategic business plan resulting in new services and the debut of a new model of elder care at Cottage Grove in Chili; 2016: expanded the mission with the opening of a third location at Creekstone in Fairport,. Current affiliations: LeadingAge New York, Presbyterian Homes and Services, Greater Rochester Area Partnership for the Elderly, Eden Alternative How do you describe your managerial philosophy or approach? “People return respect and affection in equal proportion to the respect and affection they are shown. Leading an organization requires developing a culture where every employee feels immensely worthy and valued. There must be a mutual sense of trust that can only be created by a leader who is visible, humble, and relatable. In elder care, it is essential for the leader to be passionate about the mission and exemplify genuine human caring. When you care, it shows!” Skills that make you an effective leader? “I am an authentic leader who is passionate about elder care and set the tone for the organization

by modeling a culture of mutual respect. It is a daily priority to be visible and know all of our 200 elders and 200 employees. I believe you cannot inspire a culture from behind the desk. I assure the highest standards of care and service by being immersed in the day-to-day life of those we serve.” How can the healthcare industry in the region be improved? “Elder care needs to be reformed as it was designed to reflect a medical model and is often large in scale and is dictated by institutional routines and efficiencies. Elders deserve to be cared for in homes where they define the way of life and where their human spirit needs are as important as their physical care needs. This is beginning to happen but progress has been slow. The Medicaid system also needs to be re-designed. Elder care should be provided in the least restrictive environment possible. Too often, elders are prematurely institutionalized in nursing homes because they require Medicaid funding. Care and services in assisted living residences offers an improved quality of life at about half the cost of nursing home care. Yet, Medicaid does not provide reimbursement to assisted living residences.”

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


HEALTHCARE LEADERS IN GREATER ROCHESTER What do you do for fun? “I enjoy building memories and creating traditions with my family and friends! I also enjoy traveling and appreciate the changing seasons.”

Michael Stapleton President and chief executive officer, F.F. Thompson Hospital.

being CEO of Lakeside Health System and president of Lakeside Memorial Hospital in Brockport, as well as chief operating officer, chief nursing officer and vice president of patient care services at LHS. Prior to that, worked more than 13 years at the University of Rochester Medical Center in various capacities, including as nurse manager of the Kessler Family Burn/Trauma ICU and the adult emergency department.

Education: Master of Science degree in healthcare system leadership, University of Rochester; Bachelor of Science degree in nursing, St. John Fisher College; Bachelor of Arts degree in psychology, SUNY Oswego.

Current affiliations: Healthcare affiliations include American College of Healthcare Executives, American Hospital Association and Healthcare Association of New York State (HANYS). Community affiliations include member of boards of directors for St. John Fisher College, Mercy Flight Central and School of the Holy Childhood. Fellow of the American College of Healthcare Executives (FACHE), HANYS board member and former member of the American Hospital Association’s Region 2 Policy Board.

Career Highlights: Prior to being named Thompson Health’s president and CEO, was executive vice president of Thompson Health and chief operating officer of F.F. Thompson Hospital. Previous leadership roles included

How do you describe your managerial philosophy or approach? “My approach is to motivate our associates and medical staff to do better in everything we do. Strive for perfection and you will find excellence in the journey. This works

With F.F. Thompson Hospital since: 2011. In current position since: 2012.

in every aspect of quality and customer service improvement.” Skills that make you an effective leader? “I am very passionate about what I do and I believe it is a privilege for us to come to work every day and improve the lives of our community members. I believe my passion is contagious and inspires our associates to improve every day.” How can the healthcare industry in the region be improved? “We all need to move toward high reliability in health care, remove variation in care and improve the overall quality of health care we deliver to our patients.” What do you do for fun? ”I like to spend time with family, playing golf, and enjoying all types of live music.”

Douglas Stewart President, Unity Hospital, part of Rochester Regional Health. With organization since: 2005. In current position since: July 2014. Education: Bachelor of Arts degree in public policy, Stanford University; Doctor of Psychology degree (Psy.D), Ferkauf Graduate School of Psychology. Career Highlights: Vice president for behavioral health of a large hospital in New Jersey, 2000-2005; vice president for behavioral health at Unity, 2005-2012; senior vice president for acute and ambulatory services at Unity, 2012-2013; president, health care services at Unity, until July 2014.

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HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

How do you describe your managerial philosophy or approach? “Inclusive and collaborative.” Skills that make you an effective leader? “Good listener; open to ideas, especially from the frontline, learn from mistakes; trust; empower and support others.” How can the healthcare industry in the region be improved? “Reduce disparities in health care.” What do you do for fun? “Spend time with family, cook, travel.”


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Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022




Auburn Community Hospital Address: 17 Lansing St., Auburn, NY 13021 General Information: 315-255-7011 www.auburnhospital.org President and CEO: Scott A. Berlucchi Medical Director or equivalent: Michael G. Wilson, M.D. Number of Employees: 1,100 Licensed Physicians: 200 Number of Beds: 99 Inpatient Visits in 2020: 4,900 Outpatient Visits in 2020: 86,000 Visits to Emergency Department in 2020: 23,000 Number of Surgeries in 2020: 9,000 ❱ In November 2021, Auburn Community Hospital named orthopedic surgeon Michael G. Wilson as its newest chief medical officer. He succeeded physician Paul Fu, who took a position at a medical facility outside of Boston. Wilson has been on the ACH staff since May 2020, and has served as deputy chief medical officer. His surgical work focuses on general orthopedics with emphasis on traumatic injuries and foot and ankle problems. A native of California, Wilson completed his medical and residence training at the University of Southern California/Los Angeles County Medical Center. He became a fellow in adult orthopedic reconstruction at Brigham and Women’s Hospital and Boston Children’s Hospital. He then served as chief of orthopedic surgery at West Roxbury Veteran’s Hospital and the Faulkner Hospital in Boston. He also was an assistant professor of orthopedic surgery at Harvard University and founded the Harvard Fellowship in Orthopedic Foot and Ankle Surgery in 1995. ❱❱ In October 2021, three years after employees at Auburn Memorial Medical Services voted to unionize, the union has been decertified. More than 100 employees at the Auburn Community Hospital-affiliated medical offices were eligible to vote in the election, which was held by secret ballot in August, to determine whether 1199SEIU Healthcare Workers East would remain the workers’ representative. A majority of ballots cast were needed to determine whether to keep or decertify the union. The tally was 32 employees voting to disband the union and 30 who supported keeping it. Forty-three members did not vote. ❱❱ Physician Patsy Iannolo, chief of emergency medicine who helped coordinate the treatment of 27 patients brought to the hospital after an August bus crash, was named the 2021 EMS Physician of

Excellence. Iannolo was recognized on by the Central New York Regional Emergency Management Services Council, the agency that coordinates EMS programs in Cayuga, Cortland, Onondaga, Oswego and Tompkins counties. The criteria for this recognition include contributions to the EMS community as a physician, including dedication, responsibility, professional behavior, special skill or insight in the pre-hospital environment. The emergency room at ACH received 27 patients on Aug. 14 after 57 people were injured in a bus rollover crash on the state Thruway near Weedsport, and Iannolo later said that “these types of traumatic events are something we are trained for. The team at ACH was amazing, and I could not have been prouder of how we responded.” ❱❱ Auburn Community Hospital again earned plaudits for its use of technology in health care. The hospital in 2021 was recognized in the College of Healthcare Information Management Executives’ Digital Health Most Wired program, ACH was also a “most wired” hospital in 2020. The recognition is granted based on an annual survey of health care organizations to assess how effectively they apply core and advanced technologies into their programs to improve health care in their communities. A total of 36,674 organizations were represented in the program, which was based on four separate surveys: domestic, ambulatory, long-term care and international. Participants are certified based on their overall performance, with level 10 being the highest. ❱❱ Auburn Community Hospital received an award from the American Heart Association for its care of stroke patients. ACH has earned the association’s Gold Plus Get With The Guidelines Stroke Quality Achievement Award. The award goes to hospitals that meet specific quality achievement measures for diagnosis and treatment of stroke patients at a set level for a designated period. The measures include “proper use of medications and other stroke treatments aligned with the most up-to-date, evidence-based guidelines with the goal of speeding recovery and reducing death and disability for stroke patients. Before discharge, patients should also receive education on managing their health; get a follow-up visit scheduled, as well as other care transition interventions.” ACH also received an honor roll award from the association for its Type 2 diabetes care. Hospitals earning this recognition meet quality measures above 90% of compliance for 12 consecutive months for the association’s “Overall Diabetes Cardiovascular Initiative Composite Score.” ❱❱ Other developments in 2021 include the addition of a new MakoSmartRobotics robot for total knee, total hip and partial knee replacements; a new state-of-the-art mammography suite on the first floor; a new CT Scan suite next to the hospital’s MRI Suite. Auburn Community Hospital also earned a 5-star rating for OB/GYN vaginal deliveries.

Clifton Springs Hospital Address: 2 Coulter Road, Clifton Springs, NY 14432 General Information: 315-462-9561 www.rochesterregional.org/locations/hospitals/clifton-springs-hospital-clinic President: Dustin Riccio, MD Medical Director or equivalent: Robert Cole, MD Number of Employees: 425 Licensed Physicians: 411 Number of Beds: 106 Inpatient Visits in 2020: 2,374 Outpatient Visits in 2020: 58,262 Visits to Emergency Department in 2020: 4,186 Number of Surgeries in 2020: 2,730

❱ In 2021, Clifton Springs Hospital & Clinic completed the Lisk Morris Comprehensive Care Center, the culmination of a $32 million construction project that started in late 2017 and has transformed several key areas of the hospital. The result is better community access to care and services in dentistry, primary care, women’s health, behavioral health, pulmonary, cardiology, respiratory, physical therapy, rehabilitation and other specialties. ❱❱ Additionally, with some of the newest and most modern operating rooms in Upstate New York, Clifton Springs Hospital & Clinic brings more of the latest surgical options in orthopedics, vascular, and other specialties here to Ontario County.

F.F. Thompson Hospital Address: 350 Parrish St., Canandaigua, NY 14424 General Information: 585-396-6000 www.thompsonhealth.org President & CEO: Michael F. Stapleton, Jr. Medical Director or equivalent: David E. Baum Number of Employees: 1,820 Licensed Physicians: 584 Number of Beds: 113 Inpatient Visits in 2020: 5,277 Outpatient Visits in 2020: 254,287 Visits to Emergency Department in 2020: 24,568

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


HOSPITALS IN GREATER ROCHESTER Number of Surgeries in 2020: 13,420 ❱ Between Dec. 29, 2020, and July 2, 2021, F.F. Thompson Hospital hosted a total of 68 community clinics with the COVID-19 vaccine, administering a total of 18,569 shots. This number did not include Thompson staff members who received the vaccine at workplace clinics. Additional community COVID-19 vaccines were given through the hospital’s Canandaigua Medical Group Pharmacy, on an individual basis, and in November 2021, the hospital’s pediatricians and family practitioners began holding clinics for their patients aged 5 to 11 whose parents wanted them to receive the Pfizer vaccine. ❱❱ The Breast Imaging Center and Breast Surgery Program at UR Medicine Thompson Health became among the first in the region to offer Savi Scout radar localization technology to treat women diagnosed with early-stage breast cancer. The technology makes lumpectomies easier for both patients and their surgeons by pinpointing tumors before surgery. Surgeons are able to go directly to the abnormality during surgery and then more precisely and effectively remove the entire tumor. ❱❱ UR Medicine Thompson Health’s breast surgery program brought together F.F. Thompson Hospital general surgeons who specialize in breast surgery and surgeons from University of Rochester Medical Center Plastic and Reconstructive Surgery, enabling Thompson’s patients to streamline treatment following a breast cancer diagnosis. Now, when a local patient is having their breast surgery at Thompson, they do not need to go to Rochester for a second, reconstructive surgery with a plastic surgeon. Instead, the reconstructive surgery can begin immediately after the lumpectomy or mastectomy, so everything can be taken care of in one surgical experience. This allows patients to consolidate their pre-surgery appointments as well. ❱❱ Thompson opened Geneva Crossing Family Practice, located in the same building as F.F. Thompson Hospital’s Geneva OB-GYN practice, at 765 Geneva Crossing Way in Geneva. ❱❱ Joseph A. Talarico, a general surgeon with F.F. Thompson Hospital’s Advanced Surgical Services, began meeting with patients in a third location, Thompson’s Midlakes Family Practice in Clifton Springs. ❱❱ In December of 2021, UR Medicine Thompson Health’s business office relocated as its staff prepared to take on new responsibilities. Previously located across from F.F. Thompson Hospital, the office began leasing space on Buffalo Street in Canandaigua. The move came as Thompson prepared to launch its Consolidated Business Office, which — beginning in March of 2022 — was to begin


handling the billing for fellow UR Medicine affiliates Noyes Health of Dansville, Jones Memorial Hospital of Wellsville and St. James Hospital of Hornell. Awards in 2021 have included the following: ❱❱ F.F. Thompson Hospital achieved its fourth consecutive magnet recognition from the American Nurses Credentialing Center (ANCC). The designation is considered one of the ultimate benchmarks for measuring the quality of patient care and signifies that Thompson’s nurses — supported by other members of the hospital’s team — meet rigorous standards for nursing excellence. Fewer than 10% of U.S. hospitals are magnet-recognized facilities. Thompson Hospital has been a magnet hospital since 2004, with its first re-designation in 2010 and its second in 2015. ❱❱ F.F. Thompson Hospital received the American Heart Association’s Gold Plus Get With The Guidelines-Stroke Quality Achievement Award for its commitment to ensuring stroke patients receive the most appropriate treatment according to nationally recognized, research-based guidelines. ❱❱ UR Medicine Thompson Health was recognized by Excellus BlueCross BlueShield with a Blue Distinction Centers+ (BDC+) for Maternity Care designation, as part of the Blue Distinction Specialty Care program. ❱❱ F.F. Thompson Hospital, an affiliate of UR Medicine, received the Choosing Wisely Trailblazer award from Nurses Improving Care for Healthsystem Elders (NICHE) and the American Board of Internal Medicine (ABIM). The award was created to celebrate leadership in improving quality health care and, according to NICHE and ABIM, is designed to recognize a clinical team for improving care for older adults in one of the clinical areas identified by the American Academy of Nursing’s Choosing Wisely®️ recommendations. Thompson’s award was based on a research project the hospital submitted for the 2020 NICHE conference, called “Patient Perception of Falls Risk.” ❱❱ When U.S. News & World Report released its latest hospital ratings and rankings, F.F. Thompson Hospital again achieved the highest possible rating with regard to chronic obstructive pulmonary disease (COPD). This is the third consecutive year for this distinction. ❱❱ In the Best of the Finger Lakes Contest run by Messenger Post Media, readers voted Thompson the winner in 10 categories: assisted living, doctor, hospital, nurse, nursing home, pharmacy, physical therapist, urgent care, innovative workplace and place to work. Thompson was also voted best hospital in the Readers’ Choice Awards run by the Finger Lakes Times and received the Best Assisted Living Facility Award in the Reader Rankings contest run by the Rochester Business Journal.

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

❱❱ When the results of the American Heart Association 2020 Workplace Health Achievement Index were announced, UR Medicine Thompson Health learned that for the third consecutive year, it achieved national Gold-level recognition for taking significant steps to build a culture of health in the workplace.

Finger Lakes Health Addresses: Geneva General Hospital, 196 North St., Geneva, NY 14456 Soldiers and Sailors Memorial Hospital of Yates County, Inc. 418 North Main St., Penn Yan, NY 14527 General Information: 315-787-4000 (Geneva) 315-531-2000n (Penn Yan) www.flhealth.org President and Chief Executive Officer: Jose Acevedo Medical Director or equivalent: Jason Feinberg, MD Number of Employees: 1,766 Licensed Physicians: 222 Number of Beds: 622 Inpatient Visits in 2020: 3,326 Outpatient Visits in 2020: 200,671 Visits to Emergency Department in 2020: 24,351 Number of Surgeries in 2020: 8,343 ❱ Geneva General Hospital earned The Joint Commission’s Gold Seal of Approval for Laboratory Accreditation by demonstrating continuous compliance with its performance standards. The Gold Seal is a symbol of quality that reflects a health care organization’s commitment to providing safe and quality patient care. The hospital underwent a rigorous, unannounced onsite review in October 2021. During the visit, the Joint Commission reviewers evaluated compliance with laboratory standards spanning several areas, including specialties and subspecialties of bacteriology, mycology, parasitology, virology, syphilis serology, general immunology, routine chemistry and urinalysis, among other specialties. ❱❱ Soldiers & Sailors Memorial Hospital received the American Heart Association’s Mission: Lifeline Referring Silver Achievement Award for implementing specific quality improvement measures to treat patients who suffer severe heart attacks. The American Heart Association’s Mission: Lifeline program helps reduce barriers to prompt treatment for heart attacks — starting from when 9-1-1 is called, to EMS transport and continuing through hospital treatment and discharge. Optimal care for

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HOSPITALS IN GREATER ROCHESTER heart attack patients takes coordination between the individual hospital, EMS and healthcare system. Program participants apply for the award recognition by demonstrating how their organization has committed to improving quality care for STEMI patients. ❱❱ Geneva General Hospital received the American Heart Association’s GoldPlus Get With The Guidelines-Stroke Quality Achievement Award for its commitment to ensuring stroke patients receive the most appropriate treatment according to nationally recognized, research-based guidelines. Get With The Guidelines-Stroke was developed to assist healthcare professionals to provide the most up-to-date, research-based guidelines for treating stroke patients. Geneva General Hospital is honored to be recognized by the American Heart Association for our dedication to helping patients have the best possible chance of survival after a stroke,” said Ardelle Bigos, chief nursing officer. “Get With The Guidelines-Stroke makes it easier for our teams to put evidence based practice and guidelines to work on a daily basis to improve outcomes for stroke patients. I am very proud of the exceptional team work that allows us to achieve these positive outcomes for our patients.” Geneva General Hospital also received the Association’s Target: StrokeSM Honor Roll award. To qualify for this recognition, hospitals must meet quality measures developed to reduce the time between the patient’s arrival at the hospital and treatment with the clot-buster tissue plasminogen activator, or tPA, the only drug approved by the U.S. Food and Drug Administration to treat ischemic stroke. Additionally, Geneva General Hospital received the Association’s Target: Type 2 Diabetes Honor RollT award. To qualify for this recognition, hospitals must meet quality measures developed with more than 90% of compliance for 12 consecutive months for the “Overall Diabetes Cardiovascular Initiative Composite Score.” ❱❱ Tasha Coccia was named the new physician and advance practice clinician recruiter at Finger Lakes Health. In the position, Coccia leads the health system’s efforts in the recruitment of physicians and advance practice clinicians including nurse practitioners, physician assistants and certified registered nurse anesthetists. She also assists with the credentialing and enrollment of providers with third party payers. Finger Lakes Health has had much success in recruiting physician and advance practice clinicians to its practices in rural communities. Coccia has been with Finger Lakes Health since 2019, first serving as a human resources generalist. She holds a Bachelor of Business Administration & Marketing degree from St. Bonaventure University in St. Bonaventure.


Highland Hospital Address: 1000 South Ave., Rochester, NY 14620 General Information: 585-473-2200 www.urmc.rochester.edu/highland.aspx President and Chief Executive Officer: Steven Goldstein Medical Director or equivalent: Michael Apostolakos, MD Number of Employees: 2,971 Licensed Physicians: 1,446 Number of Beds: 261 Inpatient Visits in 2020: 16,734 Outpatient Visits in 2020: Not Provided Visits to Emergency Department in 2020: 42,574 Number of Surgeries in 2020: 12,547 ❱ At the end of 2021, Highland was in the process of building its Tower Project, a modernization effort that will enable to hospital to provide private rooms for more patients. The COVID-19 global pandemic helped to highlight that private rooms are critical for patient care. They provide many benefits, including a reduced risk of infections, more space for patient needs and the positive therapeutic impact of more privacy and less noise during recovery. Private rooms are becoming a standard of care for hospitals nationwide. This tower will add to the existing hospital campus without the hospital expanding its footprint. The project will add four levels plus a mechanical penthouse to the hospital’s southeast wing — three of the floors will house a total of 58 patient rooms and one floor will house other clinical programs. There will also be a small seven story infill between the existing three-story building and the existing South Wing. ❱❱ Physician Rebeca Denise Monk was appointed the hospital’s new chief of medicine, following the retirement of physician Robert McCann, who chose to step down after serving as the department’s leader for more than 20 years. Monk, a University of Rochester Professor of Medicine, has served the health system for almost 30 years, most recently as chief, URMC Nephrology Division at Highland Hospital and medical director of the Highland Hospital inpatient dialysis unit. A graduate of Barnard College, Columbia University, she received her medical degree from Columbia University College of Physicians and Surgeons in New York City before completing her residency in internal medicine and her fellowship in nephrology at the University of Rochester/Strong Memorial Hospital. She served as director and founder, Continuous Renal Replacement Therapy (CRRT) Program, Strong Memorial Hospital, with responsibilities for creation of policies, procedures,

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

and order sets as well as and education of faculty, staff, pharmacy, and fellows on use of various machines, solutions and protocols. She has also served as medical director, Lake Plains Hemodialysis units, in Medina and Batavia and has extensive experience in the education of residents, fellows, and nurse practitioners. ❱❱ For the third time in 2021 Highland Hospital achieved magnet status, a testament to its continued dedication to high-quality nursing practice. The American Nurses Credentialing Center’s Magnet Recognition Program distinguishes health care organizations that meet rigorous standards for nursing excellence. This credential is the highest international honor for professional nursing practice. Highland Hospital was first awarded magnet designation in 2011. To achieve magnet recognition, organizations must commit to a rigorous and lengthy process which demonstrates excellence in clinical care, professional development, research, innovation, teaching, leadership and satisfaction. It includes an electronic application, extensive written documentation, an on-site visit, and a review by the Commission on Magnet Recognition. ❱❱ Highland Hospital in 2021 was the first hospital in the Rochester region to offer the Olympus Soltive Laser System, a new an option for treating patients who suffer from kidney stones. Soltive is a laser technology that enables physicians to provide quicker and more efficient stone removal, which may translate to shorter procedure times and less patient discomfort. This improved laser technology will allow Highland physicians to more effectively treat patients requiring lithotripsy. More than half a million Americans are diagnosed with kidney stone issues each year, and one in 10 people will have a kidney stone in their lifetime according to the National Kidney Foundation. Left untreated, kidney stones can block the ureters or cause kidney infections and kidney damage. “This state-of-the-art technology is changing the way we can treat people with larger, more difficult stones, and we are excited to be able to bring the very latest in kidney-stone laser technology to our patients at Highland Hospital,” said Ahmed Ghazi, urological surgeon at Highland Hospital and associate professor of urology at the University of Rochester Medical Center. “The results our patients are already seeing with this new device are extraordinary.”

Newark-Wayne Community Hospital Address: 120 Driving Park Ave., Newark, NY 14513 General Information: 315-332-2022 www.rochesterregional.org/locations/hospitals/newark-wayne-community-hospital President: Dustin Riccio

Medical Director or equivalent: Robert Cole, MD Number of Employees: 610 Licensed Physicians: 488 Number of Beds: 120 Inpatient Visits in 2020: 5,660 Outpatient Visits in 2020: 34,831 Visits to Emergency Department in 2020: 15,104 Number of Surgeries in 2020: 3.355 ❱ Newark-Wayne Community Hospital has received Five-Star Recipient from Healthgrades awards for several areas of care including pulmonary, cardiac, gastrointestinal, critical care, and labor and delivery.

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❱❱ In 2021, Newark-Wayne Community Hospital opened an all-private room post-surgical inpatient unit.

Rochester General Hospital Address: 1425 Portland Ave., Rochester, NY 14621 General Information: 585-922-4000 www.rochesterregional.org President & CEO: Kevin Casey, MD Medical Director or equivalent: Rob Mayo, MD Number of Employees: 9,000 Licensed Physicians: 1,316 Number of Beds: 528 Inpatient Visits in 2020: 35,442 Outpatient Visits in 2020: 497,000 Visits to Emergency Department in 2020: 90, 671 Number of Surgeries in 2020: 18,830 ❱ Richard “Chip” Davis, Ph.D., has been selected as the next CEO of Rochester Regional Health. He will assume his new role on March 7. He succeeds physician Eric Bieber, who announced his retirement in mid 2021. A native of the Finger Lakes, Davis comes to Rochester Regional Health from the Henry Ford Health System in Detroit, Michigan, where he currently serves as senior vice president and CEO of Henry Ford Health System’s South Market and Henry Ford Hospital. With more than 33,000 employees, Henry Ford Health System is the fifth-largest employer in metro Detroit and among the most diverse.

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Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


HOSPITALS IN GREATER ROCHESTER Davis’ responsibilities as a CEO at Henry Ford include providing strategic leadership and direction over the clinical operations of the market and leading new clinical, academic, and commercial partnerships. He works closely with clinical and service line leaders to enhance coordination between primary care networks and specialty services. He has oversight of more than 100 care delivery locations, including two hospitals (totaling 1,240 beds) and over $2.5 billion in net patient revenue. Henry Ford Hospital has one of the country’s largest post-graduate medical education programs with over 1,000 medical students, 517 residents, 165 fellows, and 900 nursing students. While at Henry Ford, Davis led an initiative to create a state-of-the-art health system central command center to coordinate transfers, admissions, and discharges across all hospital facilities. He was also instrumental in helping to broker a 30-year definitive agreement for Michigan State University to become the main academic partner for the health system and worked on the team to implement the first Hospital-at-Home program in the state of Michigan. Under his leadership the market made significant improvements in key inpatient and outpatient quality indicators. Prior to joining Henry Ford, Davis spent more than 25 years with Johns Hopkins Medicine (JHM) in various positions, most recently as president and CEO of Sibley Memorial Hospital, a nonprofit hospital in Washington, DC. He was on faculty at The Johns Hopkins School of Medicine, School of Public Health, and Business School. Davis received his Ph.D. in public health from Johns Hopkins University. He also has a master’s degree in counseling and consulting psychology from Harvard University and a bachelor’s degree in psychology from the University of Michigan. ❱❱ The College of Healthcare Information Management Executives (CHIME) has for the fourth year in a row awarded RRH its “Digital Health Most Wired” quality certification. HIMSS is the globally recognized health technology organization whose eight-stage scoreboard (stages 0 to 7) evaluates hospitals on their electronic medical records adoption and utilization. In 2017, HIMSS awarded RRH hospitals stage 7 status—the highest level achievable—for its CareConnect system based on the Epic EMR platform. HIMSS even featured RRH as a best-practice success story. In October 2021, RRH successfully received Stage 7 revalidation for Rochester General Hospital, Unity Hospital, Clifton Springs Hospital & Clinic, and Newark-Wayne Community Hospital — furthermore, Unity Specialty Hospital and United Memorial Medical Center earned their first stage 7 designations. This stage 7 honor across the majority of RRH hospitals reflects a


collaborative commitment to optimizing CareConnect throughout the integrated health care delivery system. Electronic workflows support the seamless transition of patients across the continuum of care, while powerful analytic tools protect information security and patient safety. The results include greater operational efficiency, better care outcomes—and a more satisfying patient experience. ❱❱ Since October 2021, people living in Geneseo and nearby communities have more convenient access to excellent healthcare and specialized treatment through Rochester Regional Health. The new Rochester Regional Health Geneseo Medical Campus opened at 4302 Gateway Drive, serving a one-stop facility that offers nearly a dozen new and existing specialty services. Specialties now available at the Geneseo Medical Campus include: endocrinology, general surgery, radiology, neurosurgery, pain management, orthopedics and vascular surgery. Other existing services in the Geneseo community — such as primary care, cardiology, dermatology, and lab services — are now available at the medical campus. According to the hospital, shifting these practices help patients who live in rural and remote areas to gain faster access to different types of healthcare they need through the dedicated medical staff at Rochester Regional Health. ❱❱ Rochester General Hospital has achieved “Healthgrades 2021 America’s 50 Best Hospitals Award” for the third consecutive year. The distinction is measured by Healthgrades—an online resource that connects consumers, physicians, and health systems. Placing Rochester General Hospital in the top 1% of the nearly 4,500 hospitals assessed nationwide, the distinction is a testament to the hospital’s superior clinical performance. “Our health care workers have always risen to any challenge and broken down any barriers that may have been in the way to provide exceptional care to those who need it, when they need it and where they need it,” said physician Kevin Casey, president of Rochester General Hospital. “The pandemic emphasized this extraordinary dedication and compassion our employees have for every single patient and their commitment to making this community healthier.” ❱❱ Rochester General Hospital also received FiveStar Recipient awards for neurosciences, cardiac, pulmonary, gastrointestinal, and critical care services, and excellence awards in neurosciences, gastrointestinal, and critical care services. Rochester General Hospital also received recognition for other 2021 Healthgrades Quality Achievements, including: ❱❱ One of Healthgrades America’s 100 Best Hospitals for Stroke Care for 5 Years in a Row (20172021) ❱❱ One of Healthgrades America’s 100 Best Hospitals for Gastrointestinal Care for 3 Years in a Row (2019-2021) ❱❱ One of Healthgrades America’s 100 Best

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

Hospitals for General Surgery for 2 Years in a Row (2020-2021) ❱❱ One of Healthgrades America’s 100 Best Hospitals for Critical Care for 8 Years in a Row (20142021) ❱❱ The Hypertrophic Cardiomyopathy Association (HCMA) recognized Rochester Regional Health a Center of Excellence for its cardiomyopathy program. Centers of excellence are required to provide a multidisciplinary approach to treating HCM including adult and pediatric cardiology services, genetic counseling, diet and nutrition education, psychological services, and support for families. Rochester Regional Health’s Rochester General Hospital is the only HCMA Recognized Center of Excellence in Western and Central New York. Hypertrophic cardiomyopathy is a complex, hereditary heart disease that often goes undetected for years and can lead to symptoms and occasionally death. In HCM the walls of the main pumping chamber of the heart (the left ventricle) becomes thickened, restricting blood flow and sometimes causing leakage from the mitral valve. Symptoms can range from shortness of breath, chest pain, dizziness, and irregular heart rhythms to more serious life-threatening conditions such as heart failure and sudden cardiac arrest. HCM is a common form of heart muscle disease, affecting up to 1 million adults and children in the United States and 1 in 300 in the general population, many of which are young competitive athletes. Several gene mutations have been linked to the disease. ❱❱ Rochester Regional Health launched its Center for GERD & Foregut Disorders, focused on treating a range of esophageal and upper gastrointestinal (GI) conditions, from gastroesophageal reflux disease (GERD) to esophageal cancer. The center is the first comprehensive, multidisciplinary program of its kind in the Rochester region. ❱❱ Rochester Regional Health announced early in 2021 that the system and St. Lawrence Health System obtained all regulatory approvals and finalized the affiliation between Rochester Regional and Potsdam-based St. Lawrence. “This was a deliberate decision by both health systems as we looked far and wide to find a partner that culturally, financially and clinically complements us,” according to Rochester Regional President & CEO Eric Bieber. “Rochester Regional and St. Lawrence will work together to strengthen the care that is delivered in the North Country communities served by St. Lawrence Health System.”

Strong Memorial Hospital Address: 601 Elmwood Ave., Rochester, NY 14642 General Information: 585-275-2100 www.urmc.rochester.edu/strong-memorial. aspx

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Chief Executive Officer: Steven Goldstein Medical Director or equivalent: Michael Apostolakos, MD

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Number of Employees: 11,835 Licensed Physicians: 1771 Number of Beds: 886 Inpatient Visits in 2020: 42,386 Outpatient Visits in 2020: 1,249,409 Visits to Emergency Dept. in 2020: 116,481 Number of Surgeries in 2020: 38,403 ❱ The American Heart Association/American Stroke Association in October 2021 recognized UR Medicine’s Comprehensive Stroke Center for providing lifesaving stroke care, including the administration of interventions capable of improving outcomes, especially when provided as soon as possible after the onset of a stroke. Strong Memorial Hospital received AHA/ASA’s new advanced therapy award, which indicates that surgical intervention was employed in at least 50% of applicable patients within 90 minutes for direct arriving and within 60 minutes for transfer patients. This award was created in recognition of new acute stroke care guidelines that recommend endovascular therapy for eligible patients. Thrombectomy is credited with leading to faster and more complete reperfusion for certain patients and is considered a mainstay of effective stroke care. Strong Memorial is one of only two New York state hospitals outside of New York City to be recognized with Advanced Therapy designation. Strong Memorial Hospital also received the AHA/ASA’s Stroke Gold Plus with Honor Roll Elite award, which recognizes a door-to-clotbusting medication time within 60 minutes for at least 85 percent of applicable stroke patients. “Our team is driven by the mantra that ‘time equals brain,’” said neurosurgeon Tarun Bhalla, chief of stroke and cerebrovascular surgery the UR Medicine Comprehensive Stroke Center. “The investments made in surgical personnel and technologies to provide 24/7 access to emergent stroke care, along with the UR Medicine’s Mobile Stroke Unit’s ability to essentially bring the hospital to the patient, have transformed how we provide stroke care to our regional community.” ❱❱ Another step forward for UR Medicine orthopedics campus took place in the summer of 2021. Officials gathered for a groundbreaking on the 19.1-acre UR Medicine Orthopaedics & Physical Performance Center at The Marketplace Mall in Henrietta. The 19.1acre project, first announced in November 2019, will combine ambulatory surgery and other essential orthopedic services in one easily accessible location

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Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


HOSPITALS IN GREATER ROCHESTER to meet the growing demand for musculoskeletal care. Work is well underway at the site to retool the former Sears building into an ambulatory surgery center specially designed for orthopedic procedures. The groundbreaking ceremony signals the start of the project’s centerpiece: a four-story patient care tower designed for next-generation orthopedic care — where many traditional hospital-based surgeries will make way for same-day procedures, and where the clinical focus shifts from treating diseases and injuries after they occur toward a holistic approach that also supports injury prevention and overall wellness. “This new orthopedics center will allow us to serve an even larger population within the region we call our home,” said Sarah C. Mangelsdorf, president and G. Robert Witmer, Jr. Professor at the University of Rochester. “It epitomizes our commitment to the Rochester community and the Western New York region, providing medical services of the highest order in a location that is easily accessible from every direction — north, south, east, and west.” In choosing The Marketplace Mall, UR Medicine is in line with a growing national trend: reclamation and repurposing of massive mall properties by academic medical centers. LeChase Construction has been busy since 2020

stripping the former Sears building down to its bones. The massive building, with wide spaces between girders, make it ideal for repurposing it as a modern surgery center with generously sized operating and treatment rooms. New construction there began in early 2021. Upon opening in 2022, the surgery center will have eight operating rooms plus pre- and post-operative rooms and services to usher in a new era in orthopedic surgery, where even some of the most complex orthopedic procedures will be ambulatory; it’s estimated that by 2026, half of joint replacement surgeries in the U.S. will be same-day procedures. The $227 million Orthopaedics & Physical Performance Center will be nearly three times the size of UR Medicine’s largest orthopedic outpatient facility at Clinton Crossings, which is 120,000 square feet and regularly sees 17,000 patients a month. UR Medicine is expanding to meet current and future patient demand for musculoskeletal services for patients of all ages. It has seen a 25% increase in orthopedic surgery cases and a 60 percent increase in ambulatory visits over the past seven years. ❱❱ Physician Jonathan W. Mink, Ph.D., the Frederick

You compromise on a lot. Pediatric Home Care Should Not Be One of Them. UR Medicine Home Care provides comprehensive, preventive, post-acute, rehabilitative, and complex care for medically frail children. Our team of experienced pediatric clinicians are dedicated to providing high-quality and compassionate care to your little one. Image taken prior to COVID-19.

To learn more, call 585.787.8338 or visit urmc.rochester.edu/home-care AT3013_11/22/21


HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

A. Horner M.D. Distinguished Professor in Pediatric Neurology and chief of child neurology at University of Rochester Medical Center, was awarded the Child Neurology Society’s (CNS) 2021 Hower Award. The award is the organization’s highest honor and is given annually to a child neurologist recognized as an outstanding teacher, scholar, and for making high levels of contributions to the field and the CNS, Mink served as president of the CNS from 2017-2019. In his early career, Mink studied the neurobiological basis of movement disorders and developed the prevailing model of how the basal ganglia of the brain contribute to motor control. Since moving to the University of Rochester in 2001, he has focused on clinical research in movement disorders, including Tourette syndrome, and Batten disease. He is currently the director of the University of Rochester Batten Center, co-director of the University of Rochester Tourette Center of Excellence, and co-director of the University of Rochester Intellectual and Developmental Diseases Research Center.

The Unity Hospital of Rochester Address: 1555 Long Pond Rd., Rochester, NY 14626

General Information: 585-723-7000 www.rochesterregional.org/locations/hospitals/unity-hospital President: Douglas R Stewart Medical Director or equivalent: Manuel Matos, MD Number of Employees: 3,602 Licensed Physicians: 844 Number of Beds: 311 Inpatient Visits in 2020: 21,235 Outpatient Visits in 2020: 197,000 Visits to Emergency Department in 2020: 27,667 Number of Surgeries in 2020: 10,259 ❱ Unity Hospital’s emergency observation unit has achieved a silver-level Beacon Award for Excellence, making the unit the first of its kind to be recognized by the American Association of Critical-Care Nurses (AACN) with a Beacon Award. The Beacon Award for Excellence recognizes unit caregivers for their integrated evidence-based practices to improve patient and family outcomes, and their alignment with the AACN’s Healthy Work Environment Standards: skilled communication, true collaboration, effective decision making, appropriate staffing, meaningful recognition, and authentic leadership. The silver-level Beacon Award is a testament to the unit’s teamwork, leadership, and dedication to providing patients with the highest quality of care. “This achievement took a lot of hard work, but the team members on our unit made it seem easy—they worked incredibly hard,” said Amy Welch, director of nursing services at Unity Hospital. “I hope this opens the door for other emergency observation units and inspires them to apply for and win their own Beacon Award.” ❱❱ Unity Hospital received Five-Star Recipient award from Healthgrades 2021 for cardiac, orthopedics, pulmonary, gastrointestinal, critical care, and labor and delivery, and a Joint Replacement Excellence Award. The hospital has been named among the top 10% in the Nation for Joint Replacement for five years in a row (2017-2021). ❱❱ Unity Hospital was first in the nation to achieve Level 1 Verification from the American College of Surgeons Geriatric Surgery Verification Program. ❱❱ Expanded and upgraded Unity Hospital’s imaging capabilities. ❱❱ Unity Hospital achieved its first magnet designation from the American Nurses Credentialing Center (ANCC).

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Clarity • Choice • Connection

Call for a free, no obligation, personal consultation. (585) 242-9749 • www.ortservices.com 1400 Portland Ave. Ste., 24 • Rochester, NY 14621

Rochester’s Premier Healthcare Resource FIND THE LATEST WITH IN GOOD HEALTH

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022



United Memorial Medical Center Bank Street Campus

Medical Director or equivalent: Tara Gellasch, MD

Address: 16 Bank St., Batavia, NY 14020 General Information: 585-343-6030 www.rochesterregional.org/locations/hospitals/united-memorial-medical-center President: Dan Ireland, RN

Number of Employees: 877 Licensed Physicians: 44 Number of Beds: 133 Inpatient Visits in 2020: 4571 Outpatient Visits in 2020: 105,000 Visits to Emergency Department in 2020: 18,000 Number of Surgeries in 2020: 3,007 (475 inpatient, 2532 outpatient)

Leading the Way I N



Rochester Presbyterian Home leads the way in providing dignified care for persons living with dementia. Our three assisted living residences offer joyful habitats where Elders are cared for as family and inspired to live life to the fullest. Guided by the principles of the Eden Alternative, we aspire to replace loneliness with companionship, helplessness with purpose and boredom with meaningful activity. For 94 years, excellence in caring has been the RPH tradition.

It Can Be Different Love abides in plenty at the three residences of Rochester Presbyterian Home. These uniquely special places are filled with amazing Elders, dedicated caregivers, dogs, cats, birds, children, and spacious outdoor areas with growing gardens. Walk in our doors and you will see and feel the RPH difference.

Cottage Grove N O RT H


The Homestead




To learn more about the Eden Alternative and memory care at our three locations, visit rph.org or call 585.235.9100


HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

❱ United Memorial Medical Center (UMMC) received in 2021 the largest donation in its history of more than 100 years. Marian Ransom, who lived in LeRoy, left her entire estate of more than $1.2 million to the hospital upon her death in 2020. In honor of Marian Ransom and her generous contribution, the second-floor medical wing at UMMC has been renamed the Marian Ransom Medical Unit. “It’s contributions like Marian’s that make such a profound impact on the community,” said Dan Ireland, President of United Memorial Medical Center. “We are beyond grateful for Marian’s contributions and what it will mean for the hospital, our patients and the community. With the support of her donation, we’ll be renovating the intensive care unit (ICU), which will also have a significant impact on the newly named Marian Ransom Medical Unit.” The ICU project was still in the early stages of development, but when complete will improve patient and visitor access to both the ICU and the Marian Ransom Medical Unit. The ICU will get a new waiting area and greeting area as well as clinical support spaces for both units. An $8 million project is nearly doubling the size of United Memorial Medical Center’s radiology services, adding new technology and equipment. Through a two-part modernization project at United Memorial Medical Center (UMMC), Rochester Regional Health is adding 5,000 square feet to the radiology department and improving the technology and services available. When project is complete, the UMMC radiology clinic and services will include a new: MRI suite, a 10-bed intensive care unit, blood draw station, dressing room area, welcome center and scheduling office and cooling system and infrastructure that will allow for further growth of services on the UMMC campus The first phase of the enhancements is scheduled to be completed halfway through 2022 and the entire project will be completed by 2024. “This expansion is a testament to both Rochester Regional and the community’s investment in local healthcare,” said Dan Ireland, president of United Memorial Medical Center. “This project is for you, the community, built by you, with your generous donations and support over the years.” ❱❱ United Memorial Medical Center received Five-Star Recipient awards from Healthgrades for cardiac, pulmonary, and labor and delivery.

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State Avg.: 177 min.

Soldiers and Sailors Memorial Hospital, Penn Yan Clifton Springs and Clinic, Clifton Springs Geneva General Hospital, Geneva Nicholas H. Noyes Memorial Hospital, Dannsville Rochester General Hospital, Rochester F.F. Thompson Hospital, Canandaigua Newark-Wayne Community Hospital The Unity Hospital of Rochester, Rochester Strong Memorial Hospital, Rochester Highland Hospital, Rochester

91 126 132 157 179 180 180 225 226 244


Clifton Springs Hospital and Clinic, Clifton Springs The Unity Hospital of Rochester, Rochester Strong Memorial Hospital, Rochester Soldiers and Sailors Memorial Hospital, Penn Yan F.F. Thompson Hospital, Canandaigua Newark-Wayne Community Hospital, Newark Nicholas H. Noyes Memorial Hospital, Dannsville Highland Hospital, Rochester Geneva General Hospital, Geneva Rochester General Hospital, Rochester Auburn Community Hospital, Auburn


HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

66.60% 66.40% 65.60% 65.20% 65.00% 65.00% 65.00% 64.00% 63.40% 62.00% 61.00%

Hospital, Hamilton


Center, Ithaca

Health Center, Syracuse






Soldiers and Sailors Memorial Hospital, Penn Yan

Geneva General Hospital, Geneva

F.F. Thompson Hospital, Canandaigua

Highland Hospital, Rochester






Rochester Rochester Largest Largest Hospital Hospital -- No. No. of of Employees Employees Rochester Largest Hospital - No. of Employees Rochester Largest Hospital - No. of Employees Strong Memorial Hospital Strong Memorial Hospital

Strong Memorial Hospital Rochester General Hospital Rochester GeneralHospital Hospital Strong Memorial


Rochester General Hospital The Unity of TheRochester Unity Hospital Hospital of Rochester Rochester General Hospital 3,602 The Unity Hospital of Rochester Highland Hospital Highland Hospital The Unity Hospital of Rochester 2,971 Highland Hospital F.F. Hospital F.F. Thompson Thompson Hospital Highland Hospital 1,820 F.F. Thompson Hospital F.F. Thompson Hospital

9,000 3,602 3,602

11,835 11,835 9,000 9,000



2,971 2,971 3,602

1,820 1,8202,971 Information provided by each hospital in November 2021. 1,820Information provided by each hospital in November 2021. Information provided by each hospital in November 2021. Information provided by each hospital in November 2021.

Largest Regional Health System (Excluding Rochester) LARGEST REGIONAL HEALTH SYSTEMSOF EMPLOYEES (excludes Rochester) Largest Regional HealthNO. System (Excluding Rochester) -- No. No. of of Employe Employe Largest Regional Health System (Excluding Rochester) - No. of Employees Largest Regional Health System (Excluding Rochester) - No.1,820 of Employee F.F. Thompson Health F.F. Thompson Health

F.F. Thompson Health Finger Health Finger Lakes Lakes Health F.F. Thompson Health

Finger Lakes HealthAuburn Community Hospital Auburn Finger Community Lakes Hospital Health Auburn Community Hospital United Memorial Medical Center United Memorial Medical Center Auburn Community Hospital 877 United Memorial Medical Center Newark-Wayne Community Hospital Newark-Wayne Community Hospital United Memorial Medical Center 610 Newark-Wayne Community Hospital Clifton Springs Hospital SpringsHospital Hospital Newark-WayneClifton Community 425 Clifton Springs Hospital Clifton Springs Hospital


1,820 1,766 1,100

1,100 1,100

877 877 610 610

1,766 1,820 1,766 1,766



425 425 610 Information Information provided provided by by each each hospital hospital in in November November 2021. 2021. 425 Information provided by each hospital in November 2021. Information provided by each hospital in November 2021.

Busiest Rooms Busiest 5Emergency Emergency Rooms BUSIEST EMERGENCY ROOMS (number of visits) Busiest Emergency Rooms BusiestStrong Emergency Rooms Memorial Hospital Strong Memorial Hospital

Strong Memorial Hospital Rochester General Hospital Rochester GeneralHospital Hospital Strong Memorial


116,481 116,481 90,671 90,671


90,671 Rochester General Hospital 42,574 Highland Hospital 42,574 Hospital 90,671 Rochester Highland General Hospital 42,574 Highland Hospital The Unity Hospital of Rochester 27,667 The Unity Hospital of Rochester 27,667 42,574 Highland Hospital The Unity Hospital of Rochester 27,667 F.F. Thompson Hospital 24,568 F.F. Thompson Hospital The Unity Hospital of Rochester 24,568 27,667 F.F. Thompson Hospital 24,568 F.F. Thompson Hospital Information provided 24,568by each hospital in November based on 2020 figures.

Information provided by each hospital in November based on 2020 figures. Information provided by each hospital in November based on 2020 figures. Information provided by each hospital in November based on 2020 figures.

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


In Good Health has striven to make this guide as accurate as possible, but some of the organizations listed here did not respond to our efforts to contact them. For that reason, readers should call before heading to organizations’ locations. — The Editor



Acu-Cares National DePaul’ Acupuncture Council Center on Alcoholism & Drug Dependence – Rochester Area C, suite 5 Clinton Crossings Medical Center Building 919 1931Westfall Buffalo Road Rochester, NY 14618 14624 585-358-6186 585-426-8000 www.depaul.org

❱❱ Northeast Addiction Medical affects all of us, directly or indirectly. Center For4000 everyMedical person impacted by the Center Drive, suitedisease 209 of addiction, there are others – family, friends or colleagues Fayetteville, NY 13066 whose lives are disrupted by the effects of this 315-329-7666, 315-378-5556 disease. It is America’s number one health problem. The National Council on Alcoholism and Drug De❱pendence ❱ www.AcupunctureCenterUSA.com – Rochester Area can help. As one of over 30 Councils in New York State and over 90 Councils ❱nationwide, ❱ This practice offers worry-free the express purpose ofand thepainless Council is to acupuncture for a and widetovariety health concerns prevent addiction reduceofthe incidence and including and of pain, sports medicine, prevalenceneuropathy of the disease alcoholism, substance surgical acupuncture care, women’s misuse and substance-use disorder. healthcare, Additionally, we cancer care and prevention, work to supportive prevent problem gambling oftenautism referred to care, treatment, neurodegenerative as theADHD “hidden addiction.” For links to ourdiseases, services, post-stroke rehabilitation care and mental health and many resources visit www.ncadd-ra.org. Follow issues. Trained in Western medicine, Rui Wang is us at facebook.com/NCADDRA. also a seventh-generation acupuncturist who began apprenticing with her father and grandfather in middleADOPTION school. The practice’s mission is to provide SERVICES personalized preventive and therapeutic healthcare; to enhance quality Adoption STAR of life and healthcare and with Western medicine. 131 John Muir Dr., Amherst, NY 14228 866-691-3300; 716-639-3900 adoptionstar.com; info@adoptionstar.com


❱❱ Adoption STAR places children of all races, back-

DePaul’ Nationaland Council on Alcoholism & grounds, sdisabilities circumstances, including Drug Dependence Rochester Area those who are at risk of–entering out-of-home

placements. TheRoad nonprofit offers training, advocacy 1931 Buffalo andRochester, resourcesNY for14624 those it serves, along with comprehensive individual, couples, group and telephone 585-426-8000 www.depaul.org counseling. There are also support groups for birth birthaffects grandparents, adoptees and ❱mothers, ❱ Addiction all of us, adult directly or indirectly. others whoperson are touched by adoption. For every impacted by the disease of addiction, there are others – family, friends or colleagues Catholic Centerby the effects of this whose livesFamily are disrupted disease. It is America’s numberNY one14604 health problem. 87 N Clinton Ave., Rochester, The585-546-7220 National Council on Alcoholism and Drug Dependence – Rochester Area can help. As one of over www.cfcrochester.org 30 Councils in New York State and over 90 Councils nationwide, the Family expressCenter purpose of thewith Council is to ❱❱ The Catholic assists adoptions prevent addiction and to reduce the with incidence of infants, older children and those specialand prevalence of makes the disease of alcoholism, substance needs. It also comprehensive information misuse substance-use Additionally, we availableand about all aspects disorder. of adoption, and work to prevent problem gambling often referred to conducts confidential interviews and home studies. as the “hidden Forpost-placement links to our services, In addition, the addiction.” agency offers and many resources visit www.ncadd-ra.org. Followas services, complete documentation for legalization us at facebook.com/NCADDRA. required by the court, and a host of other services. Depending on the type of adoption, home study and CFC placement fees are based on a sliding fee scale SERVICES or a flatADOPTION rate. Catholic Family Center and Catholic Charities Adoption Community STAR Services plan to merge effective January of 2022, becoming Family and 131 John Muir Dr.,Catholic Amherst,Charities NY 14228 Community Services.

866-691-3300; 716-639-3900 Children Awaiting Parents, Inc.

adoptionstar.com; info@adoptionstar.com 176 Anderson Ave., Ste. F202, Rochester, NY 14607 ❱❱ 585-232-5110 Adoption STAR places children of all races, backwww.ChildrenAwaitingParents.org grounds, disabilities and circumstances, including

those who are at risk of entering out-of-home ❱placements. ❱ This national homes for The nonprofit nonprofit finds offersloving training, advocacy American children who are available for with adoption. and resources for those it serves, along comprehensive individual, couples, group and telephone Hillside Family of Agencies counseling. There are also support groups for birth 1 Mustard Rochester, NYadult 14609 mothers, birthSt., grandparents, adoptees and others who are touched by adoption. 585-256-7500 adoption@hillside.com

Catholic Family Center

❱❱ Hillside provides information on all aspects of 87 N Clinton Ave., Rochester, NY 14604 adoption and foster care, and offers referrals for 585-546-7220 services, trainings and informational classes. The www.cfcrochester.org nonprofit also offers post-adoption, parent, guardianship and post-guardianship supportwith groups, and ❱❱ The Catholic Family Center assists adoptions support groups for kinship caregivers and youths. of infants, older children and those with special

needs. It also makes comprehensive information available about all aspects of adoption, and Monroe County Department of home Human conducts confidential interviews and studies. Services In addition,Adoption the agencyTeam offers post-placement services, complete documentation for legalization as 585-753-6084 required by the court, and a host of other services. www.monroecounty.gov/hs-adoption Depending on the type of adoption, home study and CFC placement are goal based a sliding scale ❱❱ The Adoptionfees Team’s is on to help localfee children or a flat ofrate. in need adoption find loving, permanent homes in which they can grow, thrive and form permanent Children Awaiting Parents, Inc. relationships. Caseworkers help prospective parents learn about the children who are need of adoption, 176 Anderson Ave., Ste. F202, Rochester, NY 14607 and585-232-5110 access any services they might need to create warm, loving relationships with the children they www.ChildrenAwaitingParents.org adopt. ❱❱ This national nonprofit finds loving homes for American children who are available for adoption.

AGENCIES: HEALTH & Hillside HUMAN Family of Agencies SERVICES

1 Mustard St., Rochester, NY 14609 Action for a Better Community, Inc. 585-256-7500 adoption@hillside.com 400 West Ave., Rochester, NY 14611 585-325-5116 ❱❱ www.abcinfo.org Hillside provides information on all aspects of

adoption and foster care, and offers referrals for services, classes. The ❱❱ Offers trainings programsand thatinformational give low-income individuals nonprofit alsoopportunities offers post-adoption, guardand families to becomeparent, self-sufficient. ianship and post-guardianship support groups, and These include educational programs, assistance for support groupsHead for kinship caregivers andassisyouths. at-risk youth, Start, job placement tance and coaching, weatherization and energy Monroe County Department of Human conservation assistance, and individual and group counselingAdoption for alcohol Team and substance abuse. Services 585-753-6084 Anthony L. Jordan Health Corporation www.monroecounty.gov/hs-adoption www.jordanhealth.org

❱❱ The Adoption Team’s goal is to help local children ❱❱ need Offersofaadoption huge number of services, including in find loving, permanent homes family, and pediatric care, in whichadolescent they can grow, thrive andmedical form permanent mammography, obstetrical and care, relationships. Caseworkers helpgynecological prospective parents behavioral dentalwho careare andneed refugee health learn abouthealth, the children of adoption, care. Jordanany Health also offers HIV treatment and a and access services they might need to create supportloving grouprelationships for those in care. warm, with the children they Health adopt. Centers

• Anthony L Jordan Center HEALTH & AGENCIES: 82 Holland St., Rochester, NY 14605 HUMAN SERVICES 585-423-5800 • Urgent Care Action for a Better Community, Inc. 82 Holland St. 400 West Ave., (585-IAM-SICK) Rochester, NY 14611 585-426-7425 585-325-5116 • Brown Square Center www.abcinfo.org 322 Lake Ave., Rochester, NY 14608 585-254-6480 ❱❱ •Offers programs that give low-income individuals Woodward Center and480 families opportunities to become self-sufficient. Genesee St., Rochester, NY 14611 These include educational programs, assistance for 585-436-3040 at-risk youth, Head Start, job placement assis• Jordan Health at CCIA tance and coaching, weatherization and energy 120 N. Main St., Suite 11, Canandaigua, NY 14424 conservation assistance, and individual and group 585-396-0222

counseling for alcohol and substance abuse.

JORDAN ATHealth FRANKLIN AnthonyHEALTH L. Jordan Corporation EDUCATIONAL CAMPUS www.jordanhealth.org

❱❱❱❱ Open students only. Days and hours Offerstoa registered huge number of services, including of operation follow school calendar. family, adolescent and pediatric medical care, 950 Norton St.,obstetrical Rochester,and NY gynecological 14621 mammography, care, 585-324-3726 behavioral health, dental care and refugee health • Jordan Glenwood care. JordanHealth Healthatalso offersGardens HIV treatment and a 41 Kestrel NY 14613 support groupSt., forRochester, those in care.

585-423-5837 • Jordan Health at Kennedy Tower 666 S. Plymouth Rochester, NY 14608 JORDAN HEALTHAve., AT FRANKLIN 585-423-5836 EDUCATIONAL CAMPUS • Jordan Health at Community Place 151 Parsells Ave., Rochester, NY 14609 ❱❱ Open to registered students only. Days and hours 585-784-5940 of operation follow school calendar. Jordan Health Link/WIC 950 Norton St., Rochester, NY 14621 273 Upper Falls Blvd., Rochester, NY 14609 585-324-3726 585-454-2630

American American Red Red Cross, Cross, Greater Greater Rochester Rochester Chapter Chapter

825 John St., West Henrietta, NY 14586 825 John St., West Henrietta, NY 14586 585-241-4400 585-241-4400 www.redcross.org/local/new-york/western-centralwww.redcross.org/local/new-york/western-centralnew-york/chapters/rochester new-york/chapters/rochester

❱❱ Provides disaster aid, emergency health and ❱❱ Provides disaster aid, emergency health and safety services and programs for youth and young safety services and programs for youth and young adults, and veterans and their families. Serves adults, and veterans and their families. Serves those living in Allegany, Cayuga, Livingston, Monroe, those living in Allegany, Cayuga, Livingston, Monroe, Ontario, Seneca, Wayne, and Yates counties, and Ontario, Seneca, Wayne, and Yates counties, and sends teams out of the country. sends teams out of the country.

The The Arc Arc of of Monroe Monroe

2060 Brighton Henrietta Townline Rd., Rochester, NY 2060 Brighton Henrietta Townline Rd., Rochester, NY 585-271-0660 585-271-0660 • Lambert Campus • Lambert Campus 2657 W Henrietta Rd, Rochester, NY 14623 2657 W Henrietta Rd, Rochester, NY 14623 585-424-7442 585-424-7442 • Community Arts Connection • Community Arts Connection 985 Elmwood Ave, Rochester, NY 14620 985 Elmwood Ave, Rochester, NY 14620 585-672-2210 585-672-2210

❱❱ The Arc of Monroe provides a range of programs ❱❱ The Arc of Monroe provides a range of programs for those in the Rochester area who have intellecfor those in the Rochester area who have intellec-

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY tual and/or developmental disabilities and their families. Those it supports can partake of day programs, job training and placement programs, supported employment, opportunities to volunteer in the community and other offerings. For those in need of appropriate places to stay, the agency has residential housing available. The nonprofit also assists professionals, businesses and schools that are involved with those who have intellectual and/or developmental disabilities.

Bridges for Brain Injury 5760 Duke of Gloucester Way, Farmington, NY 14425 585-396-0070 www.bridgesforbraininjury.org

❱❱ Bridges for Brain Injury was founded to guide individuals with a traumatic brain injury and physical disabilities and their families, by “bridging the gap” between surviving and living lives of independence with dignity and hope.

Cameron Community Ministries 48 Cameron St., Rochester, NY 14606 585-254-2697 info@cameronministeries.com; cameronministries.org

❱❱ Cameron Community Ministries provides support programs for neighborhood residents. These include educational programs, recreational programs for youth, and those that supply meals and clothing to people in need.

Catholic Charities Community Services Water Tower Park 1099 Jay St., Building J, Rochester, NY 14611 585-339-9800 www.cccsrochester.org

❱❱ Offers a wealth of programs for those who have developmental disabilities, traumatic brain injuries (TBIs) chronic illnesses and HIV/AIDS. The agency also has residential sites for adults who have developmental disabilities, and offers programs that help those who have TBI, chronic illnesses and HIV/AIDS live independently in the community. Catholic Family Center and Catholic Charities Community Services plan to merge effective January of 2022, becoming Catholic Charities Family and Community Services.

Catholic Charities of the Finger Lakes • Geneva Office 94 Exchange St., Geneva, NY 14456 315-789-2235 • Canandaigua Office 120 North Main St., Ste 40, Canandaigua, NY 14424 585-394-0190

❱❱ Offers many services, including emergency assistance that encompasses aid with housing, help


with applying for SSI and TANF, family case management, and assistance for the adoptive parents or guardians of children. Serves Ontario, Seneca, Yates, Wayne and Cayuga counties.

Catholic Charities Steuben/Livingston 34 E. State St., Mt. Morris, NY 14510 585-658-4466 23 Liberty St., Bath, NY 14810 607-776-8085 https://ccsteubenlivingston.org

❱❱ Provides a host of services for families, children and youth. Those include emergency assistance and housing, family therapy, parenting classes, case management, therapeutic foster care, addiction services and support, and three food pantries.

Catholic Family Center (CFC) 87 N Clinton Ave, Rochester, NY 14604 585-546-7220 www.cfcrochester.org

❱❱ CFC has multiple sites in Monroe County. Its programs include those that support seniors and families, assist with foster care and adoption, help with refugee resettlement, provide chemical dependency treatment, mental health services and crisis counseling; and supply emergency housing. The nonprofit also has an emergency food pantry. CFC’s programs are site-specific. Call the main number to learn where to go for that which you need. Catholic Family Center and Catholic Charities Community Services plan to merge effective January of 2022, becoming Catholic Charities Family and Community Services.

CDS Monarch 860 Hard Road, Webster NY 14580 585-341-4600 www.cdsmonarch.org

❱❱ CDS Monarch serves those who have intellectual and developmental disabilities, providing residential homes throughout Monroe and Wayne counties, prevocational training, clinics that offer physical therapy and other treatments, and other benefits.

Charles Settlement House, Inc. 71 Parkway, Rochester, NY 14608 585-277-0810 www.charlessettlementhouse.org

❱❱ Serves families, individuals and children in northwest Rochester through providing emergency assistance, after-school activities and a day camp for kids, meals for seniors and other services.

CP Rochester 3399 Winton Rd. South, Rochester, New York 14623

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

585-334-6000 www.cprochester.org

❱❱ CP Rochester helps individuals of all ages and abilities to determine their own pathways in life. The nonprofit partners with individuals, families and the community to fulfill the individual’s right to live a productive and rewarding life. CP Rochester provides a wide range of quality health, educational, residential and support services in the Greater Rochester area to assist individuals in achieving their goals. The organization envisions a community where people of all abilities lead rewarding lives. Meaningful partnerships are nurtured to ensure all doors are open, and opportunities are available for everyone.

DePaul 1931 Buffalo Rd., Rochester, NY 14624 585-426-8000 www.depaul.org

❱❱ This nonprofit has addiction prevention, affordable housing and vocational programs, senior living communities and residences for those have mental health issues, and provides other services as well.

Empowering People’s Independence (EPI) 1650 South Ave., Rochester, NY 14620 585-442-4430 www.epiny.org

❱❱ Empowering People’s Independence (EPI), previously Epilepsy-Pralid, provides comprehensive services to children and adults with developmental disabilities, and neurological and chronic health conditions. EPI’s offerings include self-direction, residential services, day and community habilitation, health homes, and respite. EPI also offers the only week-long camp for children and young adults with epilepsy in New York State. Serves Finger Lakes, Western and Central NY, and the Southern Tier.

Finger Lakes Community Health Geneva Community Health 601-B Washington St., Geneva, NY 14456 315-781-8448 Newark Community Health 513 West Union St., Newark, NY 14513 315-573-7577 Sodus Community Health 6341 Ridge Road, Sodus, NY 14551 315-483-1199

❱❱ Offers medical, dental and behavioral health care, reproductive health services, treatment for STDs and other services. Offers a sliding fee discount program based on family size and household income. No patients are turned away due the inability to pay for services, health insurance status or citizenship.

Family Counseling Service of the Finger Lakes, Inc. www.fcsfl.org Main Office 671 South Exchange St., Geneva, NY 14456 315-789-2613 www.fcsfl.org Ontario County Office 514 South Main St., Canandaigua, NY 14424 585-394-8220 Newark Office 150 Van Buren St. Newark, NY 14513 315-331-8484

Ontario County Mental Health Center Canandaigua Office 3019 County Complex Dr., Canandaigua, NY 14424 585-396-4363 www.co.ontario.ny.us/99/Mental-Health

❱❱ Provides evaluation, treatment and referral services for Ontario County residents aged five-yearsold and above.

Ontario County Social Services www.co.ontario.ny.us/118/Social-Services

❱❱ Provides a wealth of services that support and protect families and individuals, and encourage personal responsibility and self-sufficiency.

❱❱ Provides professional, confidential services that help individuals and families resolve parent-child conflicts and marital difficulties, and deal with low self-esteem, depression, communication issues, work-related stresses and family violence. Also provides Hispanic bilingual family services and LGBTQ support and advocacy. Telehealth services available.

Canandiagua Office 3010 County Complex Dr., Canandaigua, NY 14424 585-396-4060; 877-814-6907 Geneva Office 83 Seneca St., Geneva, NY 14456 315-789-1767

Hickok Center for Brain Injury

The Salvation Army of Greater Rochester

2320 Brighton Henrietta Townline Road, Suites 400 and 500, Rochester, NY 14623 585-271-8640 www.hickokcenter.org

❱❱ The Hickock Center for Brain Injury’s offerings include structured day programs, independent living skills programs and vocational services. All are provided in a safe, supportive environment in which adults who have suffered brain injuries and other neurological challenges can design and direct their own life journeys.

Livingston County Department of Social Services 1 Murray Hill Dr., Mt. Morris, NY 14510 585-243-7300 livingstoncounty.us/274/Social-Services

❱❱ Offers programs that provide a myriad of social and financial services for children, adults and families who reside in the county, including child and adult protective services. The agency also provides financial assistance, help with utility costs, and other forms of aid. Some programs have income eligibility requirements.

Monroe County Department of Human Services 111 Westfall Rd., Rochester, NY 14620 585-753-6000 www.monroecounty.gov/hs

❱❱ Offers a comprehensive list of services that promote a higher quality of life for Monroe County’s families, children, elderly and disadvantaged adults.

70 Liberty Pole Way, PO Box 41210, Rochester, NY 14604 585-987-9500 www.rochesterny.salvationarmy.org

❱❱ Offers a great number of services. Those include emergency and family services, after-school and summer programs for youth, programs that provide holiday meals for families and Christmas gifts for children, and Adopt-A-Family.

St. Joseph’s Neighborhood Center 417 South Ave., Rochester, NY 14620 585-325-5260 www.sjncenter.org

❱❱ Provides comprehensive health care, social work services and counseling to uninsured or underinsured individuals and families. Call to set up initial appointment.

United Way of Greater Rochester 75 College Ave., Rochester, NY 14607 585-242-6400 uwrochester.org

❱❱ United Way of Greater Rochester’s mission is to unite the good will and resources of the Greater Rochester community so that everyone can thrive. Serves Genesee, Livingston, Monroe, Ontario, Wyoming and Wayne counties.

Veterans Outreach Center 447 South Ave., Rochester, NY 14620 585-546-1081 www.vocroc.org

❱❱ Offers transitional housing, mental health ser-

vices, educational and vocational training programs and other supportive services for veterans and their families. Also offers substance abuse treatment and some mental health treatment onsite. Provides referrals to community resources for more intensive substance abuse treatment, domestic violence issues, post-traumatic stress disorders, parenting skills, and other programs.

Volunteers of America Upstate New York (VOA) 214 Lake Ave., Rochester, NY 14608 585-647-1150 www.voaupny.org

❱❱ Helps those in local communities emerge from poverty, become more self-reliant and reach their full potential. To those ends, the VOA provides child care, housing and support services for the homeless, employment services, life skills training and other forms of assistance.


Action Front Center Action for a Better Community 33 Chestnut St., 2nd Floor, Rochester, NY 14604 585-262-4330 actionfc@abcinfo.org

❱❱ Provides testing, educational programs, supportive services, case management and other assistance for those in the greater Rochester area who are living with or affected by HIV/AIDS.

Anthony L. Jordan Health Center See page 49.

MOCHA Center Trillium Health 470 West Main St., Rochester, NY 14608 585-420-1400 https://mochacenter.org

❱❱ A space in which LGBTQ+ people of color can socialize, network and address health issues. Provides free HIV testing, safer sex tools, sex education and other services. Focuses on LGBTQ communities of color, but all are welcome.

Monroe County Department of Health Sexually Transmitted Disease Clinic Bullshead Plaza 855 West Main St., Rochester, NY 14611 585-753-5481

❱❱ Offers STD testing, educational information about STDs and HIV, and instruction in how to reduce risky sexual behavior and make healthier choices. No appointment is needed. All services are free and confidential, and those under the age of 18 need not

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY have a parent’s consent to be seen.

Planned Parenthood of Central and Western New York 114 University Ave., Rochester, NY 14605 15 Lafayette Ave., Canandaigua, NY 14424 866-600-6886

❱❱ Planned Parenthood protects and supports every person’s right to make voluntary, informed decisions about their sexual and reproductive health in order to help them lead healthy and fulfilling lives. To those ends, it offers health care for adults and teenagers, pregnancy testing and services, birth control, abortion care, STD and HIV testing and treatment, and more. All services are confidential and given to those who have or do not have health insurance.

Trillium Health Main Office and Pharmacy 259 Monroe Ave. at Monroe Square, Rochester, NY 14607 585-545-7200; 800-266-9292 www.trilliumhealth.org Harm Reduction Services 39 Delevan St. Rochester, NY 14605 585-454-5556

❱❱ Trillium’s medical professionals, health educators, care managers and pharmacists work together to provide community-based, high-quality primary and specialty health care, including LGBTQ-affirming care.

MOCHA Center see page 51.

Center for Gynecological Care & Wellness and Pathway Pediatrics 170 Science Parkway, Rochester, NY 14620 585-545-7200


Alzheimer’s Association, Rochester & Finger Lakes Region 435 E. Henrietta Rd., Rochester, NY 14620 24/7 Helpline 1-800-272-3900 www.alz.org/rochesterny

❱❱ The leading voluntary health organization in dementia care, support, and research, the Alzheimer’s Association, Rochester & Finger Lakes Region serves individuals who live with Alzheimer’s and related dementias and their caregivers in Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Wayne and Yates counties. A team of professional care coordinators will help your family navigate the difficult decisions and uncertainties you face at


every stage of the disease. The nonprofit also funds a multitude of research initiatives in an effort to find new methods of treatment and prevention, and a cure for the progressive disease. To set up a care consultation, join a support group, or register for social activities and educational programs call 1-800-272-3900.

ALS Association Upstate New York Chapter 135 Old Cove Road, Suite 213, Liverpool, NY 13090 315-413-0121 http://webuny.alsa.org/site/ PageServer?pagename=UNY_homepage Covers Cayuga, Chemung, Livingston, Monroe, Ontario, Schuyler, Seneca, Steuben, Yates counties

❱❱ The ALS Association offers help and hope to those facing ALS (Amyotrophic Lateral Sclerosis) and their families through supporting research into the disease and its treatment. In addition, the association helps individuals and families connect with chapter programs, services and resources that are available in New York State.

American Diabetes Association 160 Allens Creek Rd., Rochester, NY, 14618 585-458-3040 https://www.diabetes.org/community/local-offices/ upstate-new-york

❱❱ Offers a variety of free programs, workshops and other services for those living with diabetes and their friends and families, including Camp Aspire, a summer camp for children.

American Heart Association/American Stroke Association 25 Circle St., Suite 102, Rochester, NY 14607 585-371-3227

disease upon those affected by it and their families, eliminate tobacco use and tobacco-related diseases, and improve the air we breathe overall.

The Autism Council of Rochester 1025 Commons Way, Rochester, NY 14623 585-413-1681 www.theautismcouncil.org

❱❱ The Autism Council of Rochester’s mission is to serve children and adults 16-years-old and older who are living with Autism and other developmental disabilities, families that are supporting children or young adults who have those disorders, and the service providers, educators and others who are involved with those children and adults. To those ends, the nonprofit provides educational, community, family and transition-to-work programs.

Brain Injury Association of New York State 4 Pine West Plaza, Suite 402, Albany, NY 12205 518-459-7911; Family Helpline: 800-444-6443 info@bianys.org; rochesterchapter@bianys.org

❱❱ The mission of this statewide non-profit is to minimize the incidence of brain injury, and to support, educate and advocate for adults and children who have suffered such injuries and their families. The Association offers prevention programs, professional development programs, a video and publications library and a toll-free family help line, and has chapters and support groups throughout New York State.

Cystic Fibrosis Foundation – Western New York 100 College Parkway, Suite 280, Williamsville, NY 14221 716-204-2535 www.cff.org Serves the Rochester and Buffalo areas.

❱❱ This nonprofit offers a variety of services in a bid to create a world free of heart disease and stroke, and one in which people live longer, healthier lives. These include referring those interested to classes in smoking cessation and CPR, advocating for the establishment of local walking and biking routes and seeking to make healthier food options available in neighborhoods. The nonprofit also supports efforts to give children opportunities to be more physically active while in school.

❱❱ The Cystic Fibrosis Foundation is dedicated to finding a cure for cystic fibrosis, and helping all who have the disease lead full, productive lives. To those ends, the nonprofit funds research into the disease and its treatment, promotes individualized treatment, and strives to ensure that those who have been diagnosed with cystic fibrosis have access to high-quality, specialized care.

American Lung Association in New York, Rochester

Crohn’s & Colitis Foundation Rochester/ Central New York Chapter

1595 Elmwood Ave. B1, Rochester, NY 14620 585-442-4260; 800-LUNGUSA (800-586-4872) http://www.lung.org

❱❱ The American Lung Association supports research and educational efforts and engages in advocacy in order to improve lung health, prevent lung disease and save lives. It has four strategic imperatives: to defeat lung cancer, reduce the burdens of lung

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

2117 Buffalo Road #299, Rochester, NY, 14624 585-967-0266 https://www.crohnscolitisfoundation.org/chapters/ rochester Serves Rochester, Syracuse, Binghamton and the rest of western New York.

❱❱ The Crohn’s & Colitis Foundation is dedicated to finding cures for Crohn’s disease and ulcerative

FREE LEGAL AID/ADVOCACY Lifespan Guardianship Program

colitis, and to improving quality of life for children and adults who are affected by those diseases. To those ends, the nonprofit sponsors research, offers educational programs for patients and healthcare professionals, and provides supportive services that can help people cope with the diseases. Crohn’s disease and ulcerative colitis are collectively known as inflammatory bowel diseases (IBD). For information on support groups, call the foundation.

Huntington’s Disease Society of America Greater New York/New Jersey Region 505 Eighth Ave. Suite 902, New York, NY 10018 212-242-1968; 800-345-HDSA http://hdsa.org

❱❱ Provides community and educational services, advocacy and support for research in an effort to improve the lives of all affected by Huntington’s disease.

March of Dimes National Office 1550 Crystal Dr., Suite 1300, Arlington, VA 22202 888-663-4637 www.marchofdimes.org

1900 S Clinton Ave., Rochester, NY 14618 585-244-8400 https://www.lifespan-roch.org/financial

ACCORD Mediation Services 5297 Parkside Drive, Bldg. 400, Suite 412, Canandaigua, NY 14424 585-394-4950 https://accord-mediation-services.business.site

❱❱ ACCORD Mediation Services offers an array of dispute resolution services and support to individuals and organizations. Mediation is a method of dispute resolution that can work alongside the legal system, providing meaningful assistance when navigating a lawsuit or a dispute with another individual or organization.

Lawyers Serving Warriors National Veterans Legal Services Program PO Box 65762, Washington, DC 20035 202-265-8305

❱❱ The March of Dimes is a nationwide nonprofit that seeks to improve the health of babies and reduce infant mortality through preventing premature birth and birth defects. Local chapters make available funds for projects that are designed to meet pregnant women’s perinatal needs.

❱❱ The Lawyers Serving Warriors program offers pro bono legal help to veterans who have disability claims.

Mental Health Association of Rochester/ Monroe County, Inc.

Legal Assistance of Western New York (LawNY)

• Main Office 320 N. Goodman St. N., #202, Rochester, NY 14607 585-325-3145 • Self-Help Drop-In Support Services 344 South Goodman St., Rochester, NY 14607 585-325-3145, x300 • Life skills 344 South Goodman St., Rochester, NY 14607 585-325-3145, x 210 • Livingston County Zion Episcopal Church, 10 Park Place, P.O. Box 206 Avon, NY 14414 585-325-3145, x 401 • Ontario County 120 North Main St., Canandaigua, NY 14424 585-325-3145, x501

lawny.org Rochester 1 West Main St., Suite 400, Rochester, NY 14614 585-325-2520 Geneva (serves Livingston, Ontario, Seneca, Yates and Wayne counties) 361 South Main St., Geneva, NY 14456 315-781-1465; 866-781-5235

❱❱ Provides creative wellness opportunities, a sevenday-a-week Self-Help Drop-In Service, housing and employment assistance, parenting classes and advocacy, life skills workshops and other services that promote mental wellness.

Muscular Dystrophy Association (MDA) National Office 161 N. Clark, Suite 3550, Chicago, IL 60601

❱❱ A nonprofit law firm that provides free legal advice or assistance to people across Western New York who have civil legal problems, including those arising from evictions, unemployment disputes, foreclosures and other issues.

Lakeville (Livingston County only) 3011 Rochester Road, Suite 3, Lakeville, NY 14480 585-572-1714; 844-232-5562

❱❱ A court can appoint Lifespan as a guardian for an older adult who has been deemed incapacitated. In that role, the nonprofit might make financial, legal, medical and housing decisions on behalf of that individual. The court might reimburse Lifespan for its services, using the individual’s assets.

The Legal Aid Society of Rochester 1 West Main St., Suite 800, Rochester, NY 14614 585-232-4090 lasroc.org

❱❱ Not-for-profit organization that provides direct civil legal services to eligible adults and children in situations that involve education, family, housing, consumer and immigration law. Will also represent children in family court. Covers Monroe, Wayne, Genesee, Livingston, Ontario and Orleans counties. Seeks to make sure that those seeking justice receive full and fair hearings.

The Veterans Consortium Pro Bono Program O Street, Washington, DC 20037 202 628-8164; Toll Free: (888) 838-7727

❱❱ This program offers the services of attorneys free of charge to veterans and their qualifying family members who have an appeal pending at the U.S. Court of Appeals for Veterans Claims. Appellants who have filed an appeal with the Court can request assistance from The Veterans Consortium.

Just Cause (formerly Volunteer Legal Services Project of Monroe County, Inc.) 1 West Main St., Rochester, NY 14614 585-232-3051 www.vlsprochester.org

❱❱ Provides free legal help for low-income Monroe County residents who are facing non-criminal legal problems. About 1,600 attorneys volunteer their time in order to make sure that low-income people can access the legal system when serious issues arise. The attorneys handle cases involving family, consumer and health law.

❱❱ Offers free and confidential pre-screening for SNAP (formerly Food Stamp) eligibility, application assistance, guidance through the application process and information about EBT (Electronic Benefit Transaction) Cards for those who have been approved for SNAP benefits. The office also refers those in need to Foodlink and local food pantries.

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022



❱❱ MDA supports research into life-changing treatments for multiple dystrophy and related diseases. Outside the US government, the nonprofit is the largest source of funding for such research.

National Kidney Foundation 1344 University Ave., Ste. 270, Rochester, NY 14607 585-598-3963; Helpline, NKF Cares: 855-653-2273 infoupny@kidney.org; nkfcares@kidney.org.

❱❱ The National Kidney Foundation is dedicated to preventing kidney disease, raising awareness of the illness and supporting its treatment. NKF Cares, the nonprofit’s helpline, gives those suffering from kidney disease, their family members and their caregivers access to some of the support they need, along with information on kidney disease, organ donation and organ transplantation.

American Stroke Association No physical offices. All services remote. 585-371-3227 www.heart.org; rochesteraha@heart.org

❱❱ Strives to reduce the incidence and impact of stroke, and to meet the needs of stroke survivors, their caregivers, and healthcare professionals who are in the nationwide stroke community. It also provides supports for those impacted by stroke, and other services.

Parkinson’s Foundation New York and New Jersey 1359 Broadway, Ste. 1509, New York, NY 10018 Helpline: 1-800-4PD-INFO (473-4636) www.parkinson.org/NYNJ

❱❱ The Parkinson’s Foundation conducts research, education, and public advocacy related to Parkinson’s disease.

Rochester Area Community Foundation 500 East Ave., Rochester, NY 14607 585-271-4100 www.racf.org

❱❱ The Community Foundation partners with generous philanthropists and community organizations to improve the quality of life for people who live and work in the eight-county region it serves, which includes Monroe, Ontario and Livingston counties. As a leading grantmaker, the nonprofit focuses upon two main goals: creating an equitable community, and strengthening the region’s vitality.


AutismUp 50 Science Parkway (HQ located at the Golisano


Autism Center), Rochester, NY 14620 585-248-9011 contact@autismup.org; www.autismup.org

❱❱ AutismUp’s mission is to expand and enhance opportunities to improve quality of life for individuals with autism, those with developmental disabilities, and their families, as well as those who do not have a diagnosis. The nonprofit offers its clients training in social skills and readiness skills, along with supported fitness, recreation, sensory regulation and community transition programs. It also provides family navigation, advocacy, and educational programs and other supportive services for parents, caregivers, professionals, first responders, businesses and schools. AutismUp serves over 2,500 families in Greater Rochester and the surrounding area.

Golisano Autism Center, Inc. 50 Science Parkway, Rochester, NY14620 585-685-8300 www.golisanoautismcenter.org

❱❱ The Golisano Autism Center is transforming the delivery of autism services in the region. A comprehensive, enriched and innovative model co-locates resources offered by multiple providers and experts in ASD (autism spectrum disorder) who have knowledge in their specific service areas. Clinical, educational, recreational, social and transitional services help fulfill the needs of a growing community of individuals with autism from early intervention through adulthood. The Golisano Autism Center is positioned on a bus line and centrally located for families from the Greater Rochester and surrounding areas. Fragmented autism services are a thing of the past.


Livingston County Bereavement Group St Timothy’s Lutheran Church 5015 Lakeville Rd, Geneseo, NY 14454 585-243-4490 2nd Monday of the month, 6-7:30 p.m. Contact: Serena Kniffin, 585-243-7290, skniffin@ co.livingston.ny.us

The First Unitarian Church Rochester 220 Winton Road South, Rochester, NY 14620 Meetings are from 7 to 9 p.m. As of Oct. 25, 2021, meetings held only by Zoom. Check website for days. www.tcfrochester.org

Rochester Regional Health Hospice Care Support Groups Programs are open to hospice families and the general public.

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

Daytime Surviving Spouses Group (for seniors) 1st and 3rd Mondays, 1:30-3 p.m.

❱❱ In person groups meet at 330 Monroe Ave., Rochester, NY 14607, unless another location is listed. Other groups meet only by Zoom. Most programs are free, but others request a donation. For more information, or to register, call 475-8800.

Daytime/Westside Group Gates Presbyterian Church 1049 Wegman Road, Gates, NY 1st and 3rd Wednesdays, 12:30- 2 p.m. Healing After Loss from Addiction or Overdose 1st and 3rd Thursdays, 5:30-7 p.m. Healing After Suicide Loss 1st and 3rd Tuesdays, 6:30-8 p.m. Healing and Hope Thursdays, 5:30-7:00 p.m.

Newark Support Group Rochester Regional Health Homecare and Hospice Care 800 Miller St.., Newark 1st and 3rd Thursdays of the month, 5:30-7 p.m. Parent Loss Bereavement Support Group For adults who have lost one or both parents. 1st and 3rd Tuesdays, 6:30-8 p.m. Standing Tall: A Veterans Support Group Facilitated by and for veterans who have lost loved ones in any relationship. 2nd and 4th Mondays, 1-2:30 p.m. Webster Breakfast Club Nutcracker Family Restaurant 2159 Empire Blvd., Webster, NY Meets at 8:30 a.m. on the first Tuesday of the month.

Westside Group 2nd and 4th Tuesdays, 6-7:30 p.m. As of Oct. 25, 2021, Zoom only. Young Widows/Widowers Bereavement Group For surviving spouses 20 to 45 years old. 3rd Tuesdays, 6:30-8 p.m.


The Association for the Blind and Visually Impaired 500 S. Clinton Ave., Rochester NY, 14620 585-232-1111 www.goodwillfingerlakes.org

❱❱ The Association for the Blind and Visually Impaired (ABVI) is a mission program of Goodwill of the Finger Lakes. Through comprehensive vision rehabilitation services at ABVI, a child or an adult can learn the skills needed to overcome the challenges of living with vision loss. Individuals who participate in the services learn how to make the best use out of any remaining vision they may have, learn adaptive techniques to carry out everyday tasks, learn

techniques to travel safely, are supported during their emotional adjustment to vision loss and may receive training to secure employment or advance their career.


American Cancer Society 1120 Goodman St. South, Rochester, NY 14620 800-227-2345; 585-288-1950 cancer.org

❱❱ Offers a multitude of services for those who have or have had cancer, including one-to-one and group support, financial assistance with transportation and pain medication costs, temporary housing for those in treatment, and information on cancer, its treatment, and its prevention.

Breast Cancer Coalition of Rochester 1048 University Ave., Rochester NY 14607 585-473-8177 http://bccr.org; info@bccr.org

❱❱ Provides education and support programs and advocacy for those who have been diagnosed with breast and gynecological cancer, or have survived the diseases.

CURE Childhood Cancer Association 200 Westfall Road, Rochester, NY 14620 585-473-0180 www.curekidscancer.com

❱❱ Provides emotional, educational and financial support that can improve the lives of families coping with childhood cancer or a chronic blood disorder. CURE also offers a support group for those families.

Cancer Support Community Rochester Formerly Gilda’s Club Rochester 255 Alexander St., Rochester, NY 14607 585-423-9700 cscrochester.org

❱❱ A welcoming community of free support for the adults, teens and children who are living with cancer, and for their families and friends.

Corporate Angels Network Westchester County Airport, Building 1, 1 White Plains, NY (914) 328-1313 corpangelnetwork.org

❱❱ Arranges free nationwide transportation aboard corporate aircraft for cancer patients going to or from recognized treatment facilities. Participation is open to all cancer patients, as well as bone marrow and stem cell donors and recipients. Patients

may travel as often as necessary, and there is no financial requirement. Though the nonprofit is based in White Plains, the aircraft that performs the service can take off and land at locations around the country.

Grasta’s Beauty & Wig Studio 409 Parma Center Road Hilton, NY 14468 585-392-7823 www.grastasBeatuyandWigStudio.com

❱❱ Grasta’s helps individuals with chemotherapy, radiation, psoriasis, alopecia, diabetes, menopause, lupus, and burn victims feel themselves again. Sharon Grasta provides professional & personal consultations, fittings, and wig care. She strongly believes privacy for her clients is No. 1 priority. High quality wigs and hairpieces in a variety of styles and blends are available. By appointment only.

James P. Wilmot Cancer Center 601 Elmwood Ave., Rochester, NY 14642 585-275-5830 http://www.urmc.rochester.edu/cancer-center

❱❱ The James Wilmot Cancer Center offers worldclass cancer treatment at its inpatient and many outpatient facilities while conducting pivotal research of the disease and its treatment.

Leukemia and Lymphoma Society of Western New York 4053 Maple St suite 110 Amherst, NY 14226 800-784-2368; 716-834-2578 leukemia-lymphoma.org

❱❱ Nonprofit serves people who have Leukemia, Lymphoma, Hodgkin’s disease, Multiple Myeloma and myelodysplastic syndrome. Provides grants to assist with the cost of specific treatments, transportation, x-rays, HLA typing of bone marrow donors and specific medications. A list of drugs eligible for reimbursement is available on request. Also offers information about leukemia and related blood disorders, and makes speakers available to address those subjects.

York State, lack health insurance or have health insurance that might make cancer screenings and diagnostic services unaffordable, and meet age and income eligibility requirements. Call 1-866-442-CANCER (2262) to find the cancer services provider nearest you.

13thirty Cancer Connect 1000 Elmwood Ave., Rochester, NY 14620 585-563-6221 www.13thirty.org

❱❱ Offers the support, resources, advocacy services and recreational opportunities that help teens and young adults live with cancer.


Adult Brain Tumor Network Zoom meetings on Mondays from 7-8:30 p.m. Call 585-276-4708 or email WilmotCommunityResHelp@ URMC.Rochester.edu to register. Free and open to the public.

❱❱ For those with a diagnosis of a primary brain tumor and their caregivers.

Caregivers Group Zoom meetings on the second Wednesday of the month from 2 to 3:30 p.m. Free and open to the public. Call 585-276-4708 or email WilmotCommunityResHelp@URMC.Rochester.edu to register.

❱❱ Provides information and support for the caregivers of those who have any form of cancer.

Gastro-Intestinal Cancer Support Group Monthly Zoom meetings, call for days and times. Free and open to the public. Call 585-276-4708 or email WilmotCommunityResHelp@URMC.Rochester. edu to register.

❱❱ A group for those who have pancreatic, colorectal, liver, esophageal, stomach and other GI cancers and their care partners.

Lynch Syndrome Virtual Support Group

National Cancer Institute

Zoom meetings scheduled on Jan.19, April 20, July 20, and Oct. 19, 2022 from 7-8:30 p.m. Email carol_lustig@urmc.rochester.edu for the link.

800-4-CANCER (422-6237) nci.nih.gov

❱❱ Provides personalized information by telephone and answers requests for written materials.

❱❱ For those who have Lynch syndrome (a genetic predisposition to cancer) or their family members.

New York State Department of Health Cancer Services Program

Melanoma/Skin Cancer Support Group


❱❱ Free breast, cervical and colorectal cancer screenings for men and women who reside in New

Zoom meetings on the third Wednesday of each month from 5:30 to 7 p.m. Free and open to the public. Call 585-276-4708 or email WilmotCommunityResHelp@URMC.Rochester.edu to register.

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY ❱❱ For those who have melanoma or skin cancer and their care partners.

Sodus Cancer Support Group Father Cavanaugh Parish Center Church of the Epiphany, 105 W. Main St., Sodus, NY Meets first Thursday of the month 1:30-3 p.m. Zoom meetings on the first Thursday of the month (except July) from 5-6:30 p.m. Free and open to the public. Call 585-276-4708 or email WilmotCommunityResHelp@URMC.Rochester.edu to register.

❱❱ Support for People with Oral, Head & Neck Cancer (SPOHNC-Rochester). Local chapter of SPOHNC (Support for People with Oral, Head & Neck Cancer), which supports those with oral, head and neck cancers and their caregivers.


Aaron Manor 100 St Camillus Way, Fairport, NY 14250 585-377-4000 aaronmanor.com

❱❱ A 140-bed nursing facility offering short-term and long-term care, as well as memory care, hospice services and respite services for caregivers.

Partners in Caring Respite Program (Lifespan) 1900 S. Clinton Ave., Rochester, NY 14618 585-244-8400 https://www.lifespan-roch.org/care-navigationplanning

❱❱ Gives breaks to the caregivers of those who have early-stage dementia or are demonstrating noticeable forgetfulness, allowing the caregivers to take time for themselves or run errands.

Finger Lakes Health Respite Care Facilities 315-787-4733 www.flhealth.org The Homestead at Soldiers & Sailors Memorial Hospital 418 N. Main St., Penn Yan, NY 14727 Living Center at Geneva – North 75 Mason St., Geneva, NY 14456

❱❱ Respite care is scheduled short-term care for an individual who may require nursing services for a specific period of time. Finger Lakes Health’s respite program offers all the amenities that long-term residents are afforded. Staff members assist patients with ambulating, eating and personal hygiene. Patients can participate in many recreational activities, eat in beautifully decorated dining rooms,


or have their meals served in their rooms.


Baden street Settlement Alvin Wesley Child Development Center 500 N. Clinton Ave., Rochester, NY 14605 585-232-4330 https://badenstreet.org/child-development-center/

❱❱ Provides day care services designed to meet the physical, emotional, social and cognitive needs of children aged six weeks to 12-years-old.

Big Brothers Big Sisters of Greater Rochester 37 South Washington St., Rochester, NY 14608 585-442-2250 www.BeABig.org

❱❱ Provides one-to-one mentoring for children 8 to 16 years old living in Monroe, Wayne, Ontario, Livingston, Genesee, Wyoming, Orleans, and Yates counties.

Bivona Child Advocacy Center 1 Mount Hope Ave., Rochester, NY 14620 585-935-7800 www.BivonaCAC.org

❱❱ Offers children who have been sexually or physically abused a safe, welcoming setting in which they can begin the process of healing. Facilitates the collaboration of social service and legal agencies in order to protect, counsel and treat child victims and their families, and assist with the investigation and prosecution of abusers.

Community Child Care Center 170 Troup St., Rochester, NY 14608 585-232-3250 communitychildcarecenter@frontiernet.net

❱❱ Nonprofit childcare center for children 3 to 4 years old.

CompassionNet (Formerly Lifetime Care) 330 Monroe Ave., Rochester, NY 14607 1-800-308-3914 www.rochesterregional.org/services/homehealth-care/our-services/maternal-and-pediatric/ compassionnet

❱❱ Community-based perinatal and pediatric palliative care program that offers support and care to families that are caring for child that has a potentially life-threatening illness or are preparing for the birth of a child with a serious medical condition. The nonprofit’s interdisciplinary team collaborates with

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

other providers to address the child’s and family’s physical, social, emotional and spiritual needs, and to improve the quality of life of both.

CP Rochester 3399 Winton Rd. South, Rochester, New York 14623 585-334-6000 www.cprochester.org

❱❱ CP Rochester helps those of all ages and abilities to determine their own pathways in life, and live productive and rewarding lives, through partnering with individuals, their families and their communities. Provides a wide range of quality health, educational, and support services in the greater Rochester area to assist individuals in achieving their goals. The nonprofit envisions a community where people of all abilities lead rewarding lives.

The Crisis Nursery of Greater Rochester 201 Genesee Park Blvd., Rochester, NY 14619 585-235-5750 Centerforyouth.net

❱❱ Provides free, temporary care for babies and children while their families are in crisis due to medical emergencies, unexpected illnesses, accidents or other factors. The organization also refers parents and caregivers for the assistance that can help them cope with and overcome difficult situations.

Daystar Kids 700 Lac De Ville Blvd., Rochester, NY 14618 585-385-6287 www.daystarkids.org

❱❱ Pediatric day-respite center that helps a family successfully transition an infant or young child who has special health care needs from the hospital to home, and supports that child’s healthy development through to kindergarten enrollment.

Dream Factory of Rochester, Inc. PO Box 308, East Rochester, NY 14445 585-234-0740 rochester@dreamfactoryinc.org; www.dreamfactoryrochester.org

❱❱ Fulfills the dreams of children aged 3 through 18 who have been diagnosed with critical or chronic illnesses.

Friendship Children’s Center, Inc. 310 Fernwood Ave., Rochester, NY 14609 585-342-7250

❱❱ Private, nonprofit childcare center that offers year-round care for children 18 months old to 12 years old.

Happiness House • 731 Pre-Emption Road, Geneva, NY 14456

315-789-6828 • 5415 County Road 30, Canandaigua, NY 14424 585-394-9510 • 4731 Maple Ave., Stanley, NY 14561 585-526-7023

❱❱ An educational, residential, health and human service organization that excels in providing innovative and cost-effective services of the highest quality to children and adults with and without disabilities through collaboration with families and partners around the Finger Lakes community.

Make-A-Wish Western New York, Rochester Regional Office 3025 Monroe Ave., Suite 200, Rochester, NY 14618 585-272-9474; (888) 336-9474 www.wny.wish.org

❱❱ Dedicated to granting the wishes of children who have life-threatening medical conditions.

Oregon Leopold Day Care Center 316 Bay St., Rochester, NY 14605 585-288-0074 oregon-leopold@rochester.rr.com; www.facebook.com/OLDCC

❱❱ Nonprofit childcare center that serves low-income children and families in the northeast quadrant of Rochester and in Rochester’s Children’s Zone. For children aged 3 to 12 years old.

Twelve Corners Day Care Center 585-272-0880 TwelveCornersDayCare@hotmail.com

❱❱ Nonprofit day care organization with two sites. Children from 6 weeks of age to 5 years old go to 155 Canal View Blvd., Rochester. tel. 585-272-0880. Children 5 to 12 years old go to the school age location, 2131 Elmwood Ave., Rochester, NY, tel. 585-271-6830.

Villa of Hope 3300 Dewey Ave., Rochester, NY 14616 585-865-1550 www.villaofhope.org

❱❱ Provides residential, community-based, educational and behavioral health programs for youth affected by abuse, poverty and mental illness and drug problems at home, and assistance for their families.


Rochester Clinical Research 500 Helendale Road, Rochester NY 14609 585.288.0890 www.rcrclinical.com

❱❱ Rochester Clinical Research provides access to clinical research studies which advance new medical treatments that improve quality of life. RCR has conducted over 1,000 clinical trials and has grown a volunteer database of over 45,000 participants. RCR is an industry leader working every day towards medical advancements and changing people’s lives.


Emery & Scuro DMD, PC 2184 Chili Ave, Rochester, NY 14624 585-200-5537 www.drsemeryandscuro.com

❱❱ The Doctors at Emery & Scuro DMD and staff are dedicated to the art and science of modern dentistry. They are continuously involved in advanced education courses to keep up with the latest in dentistry, to be able to meet a wide variety of their patients’ dental needs. The doctors strongly believe that an informed patient is an empowered one. That’s why the practice makes it a priority to educate patients on any conditions that may arise and the proposed treatments and procedures to remedy them.


Baden Street Settlement Dr. George C. Simmons Counseling & Support Center Behavioral Health & Community Services 548 Joseph Ave., Rochester, NY 14605 585-325-4910

❱❱ Provides quality professional services for adults to achieve independence and community integration for individuals living with developmental disabilities, mental illness and substance abuse.

services, housing assistance, in-home support and independence-fostering programs. Catholic Family Center and Catholic Charities Community Services plan to merge effective January of 2022, becoming Catholic Charities Family and Community Services.

IMA Group 214 Alexander St., Suite 200, Rochester, NY 14607 585-473-4890; 800-897-5252 theimagroup.com

❱❱ A national leader in high-quality medical, psychological, speech and language evaluations. These include social security disability examinations, VA compensation and pension examinations, employability evaluations and occupational health evaluations.

Lifespan of Greater Rochester Transportation Access (TRAC) See page 68.

Lifetime Assistance Incorporated 425 Paul Rd., Rochester, NY 14624 585-426-4120 www.lifetimeassistance.org

❱❱ Lifetime Assistance Incorporated offers a full spectrum of services to empower individuals with developmental disabilities and help them achieve their full potential and be included in the community. The nonprofit uses its expertise, training and a deep understanding of each person’s specific desires to help create a person-centered plan that will best foster independence, dignity and success. That plan can include getting a job in a chosen career field, living as independently as possible and leading a healthy and happy life.

Parent to Parent of NYS

The Arc of Monroe See page 49.

Center for Disability Rights 497 State St., Rochester, NY 14608 585-546-7510 cdrnys.org

❱❱ A non-profit community-based advocacy and service organization for those who have all types of disabilities. CDR is an independent living center recognized by the National Council on Independent Living.

Catholic Charities Community Services 1099 Jay St., Bldg. 1, Rochester, NY 14611 585-339-9800 cccsrochester.org

❱❱ Provides services for those with developmental disabilities, like service coordination, employment

www.parenttoparentnys.org Finger Lakes Office– Monroe, Livingston, Wayne, Ontario, and Yates counties 716-201-0518 SLinne@ptopnys.org

❱❱ Parent to Parent of NYS offers a parent of a child with a developmental disability or special health-care need the opportunity to be connected one-to-one with another parent who knows firsthand about the feelings and realities that come with having a family member with a disability or chronic illness. Through the one-to-one match, the experienced support parent provides emotional support to the referral parent and assists them in finding information and resources.

Starbridge 1650 South Ave, #200, Rochester, NY 14620 585-546-1700; 800-650-4967 starbridgeinc.org

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY ❱❱ Partners with disabled individuals to promote independence and quality of life. Connects individuals with educational, employment, health and community living services, and advocates for disability rights at a community level.

The Arc of Monroe Arc Health Services 2060 Brighton-Henrietta Townline Rd, Rochester, NY 14623 585-271-0661 https://arcmonroe.org/health-services/

❱❱ The Arc of Monroe’s Health Services offers occupational therapy, physical therapy, speech pathology, behavioral intervention, nutrition, social work and psychiatric care to people with intellectual and developmental disabilities. This nonprofit’s out-patient Article 16 Clinic is certified by NYS OPWDD (Office for People With Developmental Disabilities). It annually serves more than 700 people who have varying needs in Western and Central New York, and has provided top care for over 20 years.


Bishop Sheen Ecumenical Housing Foundation, Inc. See page 61.


Anthony L. Jordan Health Center See page 49.

Finger Lakes Community Health See page 50.

Family Counseling Service of the Finger Lakes, Inc. See page 51.

Mosaic Health https://mosaichealth.org/rochester-area Clinton Family Health Center 293 Upper Falls Boulevard, Rochester, NY 14605 585-922-0200 Genesee Health Service 222-224 Alexander Street, Rochester, NY 14607 Newark Internal Medicine 1208 Driving Park Ave., Newark, NY 14513 315-359-2640 Riedman Health Center 1455 East Ridge Road, Rochester, NY 14621 Unity Family Medicine at Orchard Street 158 Orchard Street, Rochester, NY 14611 585-368-4500 Unity Family Medicine at St. Mary’s 55 Genesee Street, Bishop Kearney Building, 3rd Floor, Rochester, NY 14611 585-368-3031 Wolcott Primary Care 6254 Lawville Road, Wolcott, NY 14590 315-594-9444 Women’s Center at Clinton Family 309 Upper Falls Boulevard, Rochester, NY 14605 585-922-0260


Women’s Center at Rochester General Hospital 1415 Portland Ave., Rochester, NY 14621 585-922-4200 Unity Dental at St. Mary’s 75 Genesee St., 2nd Floor, Rochester, NY 14611 585-368-3800 Unity Dental at Ridgeway 2655 Ridgeway Ave., Rochester, NY 14626 585-295-1890

❱❱ Mosaic Health, which partners with Rochester Regional Health, offers access to quality medical and dental care for patients who don’t have insurance or don’t have enough insurance through a sliding fee discount program, with discounts available based on your current family size and income. The organization currently has 16 Rochester-area sites, including five School-Based Health Centers.

Ontario County Mental Health Center See page 51.

Planned Parenthood of Central and Western New York See page 52.

Regional Health Reach: Healthcare for the Homeless Program Regional Health Reach Clinic 89 Genesee St., Suite 1408, Rochester, NY, 14611 585-368-3720

❱❱ Regional Health Reach provides comprehensive medical and dental care for homeless individuals and families in Rochester and Monroe County, regardless of their ability to pay. Those it serves can obtain health assessments, mental health evaluations, dental exams, tests for tuberculosis, HIV and STDs; treatment of acute and chronic health conditions, dental exams and care, referrals for additional treatment and other benefits. Services are available at the nonprofit’s Genesee Street clinic, at local homeless shelters and through mobile medical and dental units.

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

Trillium Health See page 52.

St. Joseph’s Neighborhood Center See page 51.

Spiritus Christi Mental Health Center 121 N. Fitzhugh St., Rochester, NY 14614 Phone: 585-325-1186

❱❱ Licensed mental health professionals provide free mental health care to uninsured or underinsured adults.

The Center for Refugee Health 222 Alexander St., 4th floor, Rochester, NY 14607 585-922-8070 www.rochesterregional.org/locations/rochester/thecenter-for-refugee-health

❱❱ A Rochester Regional Health primary care practice that serves the medical needs of refugees.

The Women’s Health Center at Clinton Family Health Center 309 Upper Falls Blvd, Rochester, NY 14605 585 922-0260

❱❱ Provides a wide variety of services for women of all ages, including adult and adolescent gynecological care, routine and high-risk obstetrical care, family planning services and prenatal care. The center has a special interest in serving those who speak Spanish. A financial specialist is on hand to assist patients with insurance coverage, and fees are on a sliding scale based upon financial need.

URWell @ St. Joseph’s Neighborhood Center 417 South Ave., Rochester, NY 14620 585-325-5260

❱❱ Appointments are available Tuesdays, 6 to 7 p.m. Co-pays are based upon income.


Cobblestone Arts Center 1622 Route 332, Farmington, NY 14425 585-398-0220 cobblestoneartscenter@gmail.com www.CobblestoneArtsCenter.com

❱❱ Offers an arts-based day program for adults with disabilities, a community space for live performances, an art gallery featuring area artists, and music lessons.


Action for a Better Community, Inc. See pg. 49.

Consumer Credit Counseling Service of Rochester 1050 University Ave, Suite A, Rochester, NY 14670 585-546-3440 cccsofrochester.org

❱❱ Provides professional financial counseling for individuals that includes the conduct of a detailed income review, the creation of an assets and expenses report and the formulation of a debt management plan. The nonprofit also connects those in need with social services and educational materials and resources, and provides specialty services for seniors on representative payee’s and reverse ortgages. Clients can also obtain foreclosure prevention, first-time home buyer and pre-imposed bankruptcy counseling.

Rochester OASIS 259 Monroe Ave. Rochester, NY 14607 585-730-8800 rochester.oasisnet.org

❱❱ OASIS is a national educational organization that was created to enrich the lives of mature adults by providing programs on the arts, humanities, selected technologies and health-oriented subjects and technologies, along with the opportunity to volunteer. One catalog included a course on the Bill of Rights, at least one book club, Pilates classes and instruction on using an iPhone or Android phone. You must pay a very small fee to take most classes.

TechAge Adult Computer Learning Center 1200 Edgewood Ave., Rochester, NY 14618 585-461-2000 ext. 463 jccrochester.org

❱❱ Offers training in the use of cell phones and computers to Rochester-area seniors.

Veterans Outreach Center, Inc. See page 51.

Young Women’s College Prep Charter School 133 Hoover Dr., Rochester, NY 14615 585-254-0320 info@youngwomenscollegeprep.org

❱❱ Provides educational programs for young, urban girls in the 7th through the 12th grades that are designed to increase their leadership skills, career awareness and college readiness.


AP Professionals of Rochester, NY LLC 500 Linden Oaks, Rochester, NY 14625 585-381-7350 https://approfessionals.com/rochester/

❱❱ AP Professionals offers job placement services for individuals with accounting and finance, administrative, engineering and operations, and human resources backgrounds, as well as for the firms that desire such individuals.

RBA Staffing 150 State St., Rochester, NY 14614 585-244-1800 rbastaffing.com

❱❱ Full-service screening and employment agency that works with top job seekers and employers.

585-275-0237 www.rochester.edu/jobopp/strongstaffing/

❱❱ A temp services agency that places applicants in administrative or support positions such as secretary or clerical positions, food and nutrition services, maintenance, patient transport and sterile processing. Most applicants will receive work assignments at the University of Rochester or at Strong Memorial Hospital. Positions are not guaranteed to turn into permanent assignments. Applicants for some positions must possess a high school diploma, a GED or have one year of continuous, recent work experience.


Finger Lakes Problem Gambling Resource Center 211; 585-351-2262 dyoung@nyproblemgambling.org; FingerLakesPGRC@NYProblemGambling.org; nyproblemgamblinghelp.org/finger-lakes/

❱❱ The Finger Lakes PGRC exists to raise awareness on problem gambling and connect individuals and loved ones to local, barrier-free care. It offers education, training, referral to treatment, and recovery services.


Grasta’s Beauty & Wig Studio

RochesterWorks! http://rochesterworks.org

❱❱ Offers career advisors, assistance with résumés, workshops, job listings, job fairs and a wide variety of tools that help job seekers secure positions.

409 Parma Center Road Hilton, NY 14468 585-392-7823 www.grastasBeatuyandWigStudio.com

• Career Center 100 College Ave., Suite 200, Rochester, NY 14607 585-258-3500 • St. Paul Career Center Department of Social Services 691 St. Paul St., Rochester, NY 14605 585-753-5656

❱❱ Grasta’s helps individuals with chemotherapy, radiation, psoriasis, alopecia, diabetes, menopause, lupus, and burn victims feel themselves again. Sharon Grasta provides professional & personal consultations, fittings, and wig care. She strongly believes privacy for her clients is No. 1 priority. High quality wigs and hairpieces in a variety of styles and blends are available. By appointment only.

❱❱ Due to the risks posed by the coronavirus, as of Oct. 22 the College Ave. and St. Paul Street offices only served clients by appointment.


• Waring Road Career Center NYS Department of Labor 276 Waring Road, Rochester, NY 14609 585-266-7760

❱❱ As of Oct. 22, contact with this office was only possible by telephone.

Strong Staffing (A division of the University of Rochester Human Resources Dept.) 910 Genesee St., Rochester, NY 14627

Center for Community Health & Prevention 46 Prince St. Rochester NY 14607 585-602-0801 www.urmc.rochester.edu/community-health.aspx

❱❱ The Center for Community Health & Prevention at the University of Rochester Medical Center offers a wide variety of programs and initiatives aimed at preventing disease to create a healthier community. Our health equity is brought to life through our many research, education and service outreach programs.

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY Our team of experts meets individuals where they are. We offer programs both in person and virtually. Telehealth and virtual learning have enabled us to expand our reach, throughout Monroe and surrounding counties, and respond to the various health needs of our community in venues where people feel most comfortable.


Rochester Hearing and Speech Center 1000 Elmwood Ave., Suite 400 Rochester, NY 14620 585-271-0680 www.rhsc.org

❱❱ Rochester Hearing and Speech Center, founded in 1922, provides hearing health, speech-language, occupational & physical therapy, and special education services. Their goal is to help individuals and those they love to share life’s most precious moments by assisting individuals in developing the best possible hearing and speech abilities at every stage of their lives. They are a proud member of the Al Sigl Community of Agencies with offices in Brighton, Greece, and Webster. For 100 years, providing communication for life: “Here for you, not for profit!”


Alzheimer’s Association Helpline 800-272-3900

❱❱ Trained, knowledgeable staff are available any time of day or night to provide information on Alzheimer’s disease and dementia, information on local programs and services, crisis assistance and emotional support.

City of Rochester Drug Hotline Dial 311 or 585-428-6000

❱❱ Accepts information on actual or perceived drug activity locations and dealers in Rochester. The information given is passed on to the Rochester Police Department’s narcotics unit for investigation. Callers can choose to remain anonymous, or to give their names and telephone numbers so that investigators can contact them.

Childhelp National Child Abuse Hotline 1-800-422-4453 https://www.childhelp.org/hotline/

❱❱ Dedicated to the prevention of child abuse in the US and Canada. Professional crisis counselors offer crisis intervention, information, and referrals to thousands of emergency, social service and support resources in over 170 languages. Operates 24/7, 365 days a year. All calls, texts and chats are confidential.


DoD Safe Helpline Operated by the Rape, Abuse & Incest National Network (RAINN) 877-995-5247 SafeHelpline.org

❱❱ A crisis support service specially designed to provide live, one-on-one support to sexual assault survivors in the Department of Defense community, their loved ones, and anyone else in that community who needs assistance or information. All services are confidential, anonymous, secure, and available worldwide 24/7. Survivors can also obtain live, confidential, one-on-one help through a secure instant-messaging platform at SafeHelpline.org.

Monroe County Health Information Line 585-753-5600

❱❱ Offers useful information when actions immediately need to be taken to safeguard health.

Monroe County COVID-19 Hotline 585-753-5555 https://www.monroecounty.gov/health-COVID-19

❱❱ Callers can obtain information on coronavirus, COVID-19, and the availability of tests and vaccinations.

211/LIFE LINE 1-800-273-8255; 585-275-5151; 211

❱❱ Free, 24-hour, confidential phone, chat and text service that compassionately provides information, referral and crisis/suicide prevention services for Monroe, Wayne, Ontario, Livingston, Cayuga, and Seneca Counties. The service also offers searchable online database.

New York State COVID-19 Hotline 888-364-3065 https://covid19screening.health.ny.gov.

❱❱ Callers can schedule tests for coronavirus and obtain information on the virus and on COVID-19.

National Suicide Prevention Lifeline English: 800-273-8255 Spanish: 888-628-9454 TTY: 800-799-4889 https://suicidepreventionlifeline.org/

❱❱ Provides free and confidential support 24/7 for those in distress, prevention and crisis resources for them and their loved ones, and best practices for professionals.

Livingston County Sheriff’s Office Tip Line 585-243-7100 www.livingstoncounty.us/656/Tip-Line

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

❱❱ Call to report illegal activity occurring in Livingston County, giving as much precise information as possible. Callers can request that their identities remain confidential. Reports can also be given at the Tip Line web page’s address.

National Call Center for Homeless Veterans 1-877-424-3838

❱❱ Counselors are available 24/7 to talk to homeless veterans, veterans who are at risk of becoming homeless, and their family members, friends and supporters. All conversations are confidential.

National Domestic Violence Hotline 1-800-799-7233; 1-800-787-3224 (TTY)

❱❱ Those who are experiencing domestic violence, need information or resources regarding domestic violence, or are just questioning unhealthy aspects of their relationship can call 24/7. The service is free and confidential.

New York State Child Abuse and Maltreatment Hotline 1-800-342-3720

❱❱ Accepts reports of child abuse or maltreatment 24/7, 365 days a year. All calls are anonymous, and the callers’ identities are protected from disclosure. Any child abuse or maltreatment should be reported immediately.

New York Relay Service www.nyrelay.com

❱❱ Connects deaf, hard-of-hearing, deaf-blind, speech-disabled or late-deaf TTY, (text telephone) VCO (voice carry-over) and HCO (hearing carry-over) telephone users with standard telephone users for communication purposes. Specially trained relay operators are available 24/7 to help callers located anywhere in the world conduct their conversations. All calls are completely confidential and handled with sensitivity. ❱❱ Phone numbers: For Users of Standard Telephones Voice to TTY/VCO/HCO/STS 711 or 800-421-1220 Voice to CapTel 711 or 877-243-2823 Spanish 711 or 877-662-4886 For Deaf Callers VCO 711 or 877-826-6977 For Speech Disabled Callers HCO 711 or 800-662-1220 Speech-to-Speech 711

911 for those in immediate danger; 211 Voice: 585-222-SAFE (7233) Text: 585-348-SAFE (7233) TTY: 585-232-1741 Hotline@willowcenterny.org.

NYS Smokers’ Quitline 1-866-697-8487 www.nysmokefree.com

❱❱ Connects smokers with the resources needed to stop smoking and consuming nicotine.

NYS HEAP (Home Energy Assistance Program) hotline 1-800-342-3009 https://otda.ny.gov/programs/heap/

❱❱ HEAP helps low-income people pay the cost of heating their homes, if they do so with. electricity, natural gas, oil, coal, propane, kerosene, corn, wood or wood pellets. Eligibility depends upon the size of the household and its income, and the residence’s primary heating source. At least one member of the household must be under 6 years old, 60 years old or older, or permanently disabled. Other conditions might also help qualify a household for HEAP.

RAINN National Sexual Assault Hotline 800-656-4673 https://hotline.rainn.org/online

❱❱ RAINN, the Rape, Abuse & Incest National Network, is the nation’s largest anti-sexual violence organization. The organization works closely with more than 1,000 local sexual assault service providers across the country to offer confidential support services to survivors regardless of where they are in their recovery.

RESTORE A program of Planned Parenthood of Central and Western New York

❱❱ A free, 24/7 service that provides crisis intervention and support for sexual assault survivors and their loved ones. All services are free and confidential. ❱❱ Hotlines: • Monroe County 585-546-2777 • Genesee, Livingston, Orleans & Wyoming Counties 1-800-527-1757

Substance Abuse and Mental Health Services Administration Helpline 1-800-662-HELP (4357)

❱❱ Confidential treatment, referral and information service.

Willow Domestic Violence Center Hotline

❱❱ Free and confidential service for survivors of domestic violence and those who are concerned about survivors. Provides food, clothing, shelter and other basic resources. Serves Monroe, Wayne, Ontario, Livingston, Cayuga and Seneca counties.

Upstate New York Poison Control Center 800-222-1222



Action for A Better Community Energy Conservation Program Extensive list of services, See page 49

Baden Street Settlement Emergency & Family Assistance See page 64

Bishop Sheen Ecumenical Housing Foundation, Inc. 150 French Rd., Rochester, NY 14618 Office: 585-461-4263; Repairs: 585-657-4114 Sheen@rochester.rr.com

❱❱ Offers a HUD-approved first-time home buyers an educational course and closing cost assistance loan for qualified buyers. Qualified homeowners can also obtain financial assistance for home repairs, or for making owner-occupied homes more accessible to persons with disabilities or those who are elderly and frail. All services and programs are subject to the availability of funding. Serves very low to moderate-income families, seniors, veterans and people who have disabilities throughout its multicounty service area.

CP Rochester See page 50

Greater Rochester Housing Partnership 16 E. Main St., Suite 610, Rochester, NY 14614 585-423-6320 grhp.org; homerochester.org

❱❱ A non-profit lender that encourages affordable housing development in order to strengthen neighborhoods and stabilize property values. The nonprofit does that in part through supporting the renovation

of vacant, single-family homes, which are then sold to low-to-middle income, first-time home buyers.

Genesee Valley Rural Preservation Council, Inc. 5861 Groveland Station Rd., Mount Morris, NY 14510 585-658-4860 www.gvrpc.com/

❱❱ Offers single-family homes, duplexes and apartments for low-income families, and home repair programs for single-family, owner-occupied homes. Operates apartments for the elderly and disabled, and has a program for seniors who are in need of emergency repairs.

Habitat for Humanity ❱❱ Habitat for Humanity is an international non-profit that uses volunteers and donations to create homes for those who would have difficulty buying a home or to remodel existing homes. The organization partners with all, regardless of race, religion or any other distinctions. Flower City Habitat for Humanity 755 Culver Rd., Rochester, NY 14609 585-546-1470 rochesterhabitat.org Habitat for Humanity of Ontario County NY 3040 County Road 10, Canandaigua, NY 14424 585-396-3600 Livingston County Habitat for Humanity PO Box 336, Geneseo, NY 14454 585-335-5634 livingstonhfh@gmail.com

HOME Rochester (A service of the Greater Rochester Housing Partnership) 16 E. Main St. 610, Rochester, NY 14614 585-423-6320 Homerochester.org

❱❱ HOME Rochester purchases vacant single-family homes in the city of Rochester, rehabs them and offers to sell them at below market rate to low and moderate-income first-time home buyers. The homes are sold to income-qualified homebuyers who do not currently own residential property. Homebuyers must be able to qualify for a conventional, fixed rate mortgage and contribute a minimum of $1,500 toward the purchase of their home.

Homeworks/STAR (A service of the Catholic Family Center) 55 Troup St., Rochester, NY 14608 585-262-7050

❱❱ Provides small home repair, inspections and home maintenance services to seniors over the age of 60 in Monroe County at lower than market-rate. A membership fee may apply, based on income levels.

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY Catholic Family Center and Catholic Charities Community Services plan to merge effective January of 2022, becoming Catholic Charities Family and Community Services.

The Housing Council at PathStone, Inc. 75 College Ave., 4th Floor, Rochester, NY 14607 585-546-3700 http://thehousingcouncil.org

❱❱ Offers services for homeowners, including information on homeowner repair grants and assistance with foreclosure prevention. Also provides information and educational materials for tenants and landlords, and other forms of assistance.

Marketview Heights Association 308 North St., Rochester, NY 14605 585-423-1540 marketviewheights.org; info@marketviewheights.org

❱❱ A nonprofit community service organization that offers homebuyer counseling and education for first-time homebuyers and existing homeowners. The nonprofit also offers rehab services and other assistance to the area’s current homeowners. Serves the City of Rochester.

Monroe County Planning and Development Department 50 W Main St., Suite 1150, Rochester, NY 14614 585-753-2000 https://www.monroecounty.gov/planning-community

❱❱ Operates the Home Improvement Program, which provides one-time grants and low interest loans to income-eligible homeowners for repairs and improvements to homes in suburban towns and villages. The eligible repairs include those to structural elements, major systems and homes’ accessibility accommodations. Excludes homes in Rochester, Greece and Irondequoit, where residents must apply to their own municipalities for assistance. Programs and services may be subject to the availability of funding.

NeighborWorks Community Partners Rochester 570 South Ave., Rochester, NY 14620 585-325-4170 nwcprochester.org

585-256-1740 info@swpc.org; http://swpc.org/

❱❱ A Neighborhood Preservation Company that’s involved in community engagement, neighborhood advocacy, operating the South Wedge Farmers Market, publishing The WEDGE community newspaper, and hosting SUNY Geneseo’s Small Business Development Center. The nonprofit also offers affordable housing programs and homeowner repair grants when funding is available. The South Wedge is the targeted service area, but programs are available to residents and businesses city-wide. As of Oct. 23, 2021, funding was not available for home repair grants, but readers should call for updates.

SWAN Inc. @ Montgomery Neighborhood Center housing programs (Southwest Area Neighborhood Association) 10 Cady St., Rochester, NY 14608 585-436-3090

❱❱ SWAN offers rental and utility assistance, assistance with the cost of furniture (primarily beds), and small appliances to qualified individuals within the nonprofit’s service area. The nonprofit also performs minor repairs on the residences of qualified homeowners free of charge. In addition, SWAN offers hot lunches to seniors each noon on weekdays, and gives bus passes to those who are starting jobs or who need to attend medical or legal appointments. It even has a boxing club for youth.

State of New York Mortgage Agency 1-800-382-4663 https://hcr.ny.gov/sonyma-programs

❱❱ SONYMA (State of New York Mortgage Agency) offers mortgage programs to assist home buyers with the purchase of their homes. Applicants must be first-time home buyers or eligible military veterans, or be trying to purchase homes in targeted areas.

YWCA of Rochester and Monroe County See page 72.


Bishop Sheen Ecumenical Housing Foundation Inc. 150 French Rd., Rochester, NY 14618 585-461-4263 Sheen@rochester.rr.com

❱❱ An independent community service organization committed to helping low-income individuals and families find homes in Western New York. NeighborWorks provides home ownership education, financial counseling, home improvement and rehabilitation support, energy efficiency support and flood education and prevention programs.

❱❱ This nonprofit offers decent, affordable safe housing to very low to moderate-income families, seniors, veterans and people who have disabilities throughout its multicounty service area.

South Wedge Planning Committee (SWPC)

CDS Housing Office

224 Mt. Hope Ave., Rochester, NY 14620


860 Hard Road, Webster NY 14580

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

585-341-4600 www.cdshousing.org/

❱❱ CDS Housing offers affordable housing to people who have intellectual and developmental disabilities, seniors, families and veterans. The apartments are safe, comfortable and offer residents independent living within an inclusive, community setting. Residents have opportunities for on-site socialization, entertainment and events.

Dimitri House 102 N. Union St., Rochester, NY 14607 585-325-1796 www.dimitri-house.org

❱❱ Dimitry House offers six permanent, one-bedroom supportive apartments for people who have experienced homelessness. In addition, The Dimitri Affordable Safe Housing Program helps homeless adults and families with the cost of a security deposit so they can live in safe, long-term housing. Finally, the nonprofit has an emergency food cupboard and a three-day-a-week hot lunch program. Dimitri House treats those it serves with dignity and respect on their journey to self-sufficiency.

Francis Center (A service of the Catholic Family Center) 547 Joseph Ave., Rochester, NY 14605. 585-423-9590 DHS after-hours service line: 585-442-1742 cfcrochester.org

❱❱ The Francis Center is a 30-bed emergency shelter for men over the age of 18 who are homeless or in danger of becoming homeless. The facility offers overnight accommodations, three meals a day, case management services, alcohol/substance abuse and mental health referrals, long-term transitional and support services and other forms of assistance. Applicants must be assessed by the Monroe County Department of Human Services (DHS). Applicants must not have an arson conviction in order to be considered. Catholic Family Center and Catholic Charities Community Services plan to merge effective January of 2022, becoming Catholic Charities Family and Community Services.

Harbor House of Rochester, Inc. 89 Rossiter Road, Rochester, NY 14620 585-473-1779 harborhouseofrochester@gmail.com; www.harborhouseofrochester.org

❱❱ The Harbor House provides affordable, supportive temporary housing for adult critical care patients who have traveled 50 or more miles to the University of Rochester Medical Center or other area hospitals for treatment, and for their adult family members. The organization does charge a minimal amount for

its services, but no one is turned away for financial reasons.

to make use of them should contact one of the hospital’s social workers.

House of Mercy

Unity Hospital

285 Ormond St., Rochester, NY 14605 585-546-2580 www.houseofmercyrochester.org

❱❱ The House of Mercy provides a wide range of services, including an overnight shelter for Rochester’s homeless, cooked meals, a food pantry, life skills classes, support groups, and transportation to medical appointments, job interviews and other important meetings. The nonprofit also refers those it serves for medical and mental health care, veterans’ benefits, substance abuse treatment other services, and advocates for them.

Family Promise of Greater Rochester 142 Webster Ave., Rochester, NY 14609 585-506-9050 https://www.fpgroc.org/

❱❱ FPGROC is a non-profit, interfaith and culturally diverse organization that assists families that are at risk of becoming homeless, or are homeless. The nonprofit is focused on helping those it serves achieve sustainable independence by connecting them with shelter, food and personalized case management, along with a diverse group of volunteers. Shelter is provided by a network of congregational spaces like houses of worship across Rochester on a weekly, rotational basis. FPGROC serves single parents with children, pregnant individuals or couples who are 8 months or more into their pregnancy, families, grandparents and legal guardians with children, same-sex couples with children and undocumented immigrants. Call the organization’s phone number or visit the FPGROC website for a list of requirements.

Rochester McDonald House Charities (RMHC) 333 Westmoreland Dr. Rochester, NY 14620 585-442-5437 www.rmhcrochester.org

❱❱ Offers lodging, emotional support and comfort to the families of children who are being treated at Rochester-area medical facilities. The nonprofit’s Rochester chapter has two main facilities, along with rooms at a local hospital.

House Within the Hospital 601 Elmwood Ave., Box Ronald McDonald, Rochester, NY 14642 585-276-5437

❱❱ RMHC also offers two sleeping rooms, complete with bathrooms, at Unity Hospital. Those wishing

1555 Long Pond Road, Rochester, NY 14626 585-753-7000

Place of Hope (A service of the Catholic Family Center) 87 N Clinton Ave., Rochester, NY 14604 585-546-5452 DHS after-hours service line: 585-442-1742 cfcrochester.org

❱❱ Place of Hope provides emergency, transitional shelter for single women, women with children and intact families who are homeless or at risk of becoming homeless. The facility offers overnight accommodations, three meals a day, case management services, alcohol/substance abuse and mental health referrals, long-term transitional and support services and other forms of assistance. Those seeking assistance must apply for Monroe County Department of Human Services for assistance. Catholic Family Center and Catholic Charities Community Services plan to merge effective January of 2022, becoming Catholic Charities Family and Community Services.

Sanctuary House (A service of the Catholic Family Center) 715 Dewey Ave., Rochester, NY 14613 585-277-7550 cfcrochester.org

❱❱ Sanctuary House provides emergency shelter for single women and women with children who are homeless or at risk of becoming homeless. The facility offers overnight accommodations, three meals a day, case management services, alcohol/substance abuse and mental health referrals, long-term transitional and support services and other forms of assistance. Those seeking assistance must apply for Monroe County Department of Human Services for assistance. Catholic Family Center and Catholic Charities Community Services plan to merge effective January of 2022, becoming Catholic Charities Family and Community Services.

St. Joseph’s House of Hospitality 402 South Ave., Rochester, NY 14620 585-232-3262 www.saintjoeshouse.org

❱❱ St. Joseph’s House of Hospitality offers an emergency shelter, showers and free clothing for men, and just clothing for women. The nonprofit also advocates for the homeless and those about to be homeless, makes a washer and drier available to all, and serves lunch to those in need. All services are free of charge. The nonprofit is open year-round, but the shelter is generally open only from Oct. 15

to April 15. Note: due to COVID-19, the shelter itself has had to close. It could reopen in the spring. Call for information.

Sojourner House at PathStone 30 Millbank St., Rochester, NY 14619 585-436-7100 www.sojournerhouse.org Note: Because of the coronavirus pandemic, this facility was not taking new residents as of Oct. 22, 2020. Call for information.

❱❱ Sojourner House at PathStone provides a number of services for homeless women and their children, including transitional housing and supportive permanent housing programs, life skills training for women, and children’s programs.

Open Door Mission Samaritan House Crisis Center 210 W Main St., Rochester, NY 14614 585-454-6696 opendoormission.com

❱❱ A non-profit Christian rescue mission founded with the intention of providing spiritual and physical support to poor and homeless in the Rochester community. The nonprofit provides nightly shelter for 40 men and 10 women, along with hot meals and laundry services. It also offers case management services, an addiction recovery program and clothing and food distribution programs.

Coldwater Residential Home for Women and Children (part of Open Door Mission) 585-454-6696 ext. 1253

❱❱ Offers a safe and dignified environment in which case managers help eligible women with children develop plans for sustainable living. The program provides medical, vocational, and academic assessments as well as training in parenting, nutrition, job readiness, money management and self-care. As many as 11 families can participate in the program at a time. The average stay is three months.

Trillium Health See page 52.

Veterans Outreach Center, Inc. See page 51.

❱❱ Offers emergency shelter, transitional and supportive housing, housing for those who want to live independently and other services for veterans. Residential Community includes emergency shelter, transitional, supportive and independent living

Wilson Commencement Park 251-279 Joseph Ave., Rochester, NY 14605

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022



❱❱ Wilson Commencement Park provides quality housing and support services to help low-income single parents build stable, independent and productive lives.

Literacy Volunteers provide one-to-one tutoring and small group instruction to adults in reading, the English language, and mathematics. The nonprofit also provides family literacy programs, as well. Instruction is available over the Internet, and all services are free of charge.

YWCA of Rochester and Monroe County

Literacy Rochester

See page 72.


Ortolani Services, Inc. 1400 Portland Ave., Suite 24 Rochester, NY 14621 585-242-9749 https://ortservices.com

❱❱ Ortolani Services, Inc. is a New York State licensed independent brokerage specializing in benefits planning for people on Medicare, individuals, sole proprietors, contract workers, retirees, and small businesses. Every day, people choose Ortolani Services to help them find clarity when navigating their choices for health insurance premiums, prescription costs, and in-network providers. We connect them with affordable benefits that work, and peace of mind.


Literacy West NY 29 N Main St., Warsaw, NY 14569 585-786-3890 • https://core2learn.org

❱❱ Instructors provide one-to-one tutoring and small group instruction to adults in reading, the English language and mathematics, along with family literacy programs. The nonprofit also offers workforce preparation, GED preparation and computer literacy programs. All services are free of charge.

CORE the Learning Center(s) Livingston County 22 Chapel St., Mt. Morris, NY 14510 585-658-7970 Genesee County 1 Mill St., Batavia, NY, 14020 Wyoming County 29 Main St., Warsaw, NY 14569 General number for all centers: 844-969-2673 core2learn.org

Literacy Volunteers of Ontario-Yates County, Inc. 208 S Main St., Canandaigua NY 14424 585-396-1686 info@lvoy.org; www.literacyvoc.org

❱❱ The trained volunteers who give their time to


1600 South Ave., Suite 100, Rochester, NY 14620 585-473-3030 www.literacyrochester.org

❱❱ The trained volunteers who give their time to Literacy Volunteers provide one-to-one tutoring and small group instruction for adults 18 years old and older in reading, the English language, mathematics and digital literacy. The nonprofit also offers family literacy programs for parents and caregivers who have children three to 11 years old. Online instruction is available. All services are free of charge.

Mercy Bridges 1437 Blossom Road, Rochester, NY 14610 585-288-2710, x121 www.mercybridges.org

❱❱ Mercy Bridges, a ministry of the Sisters of Mercy, offers basic literacy services and English as a Second Language instruction to adults who may not qualify for or have access to other literacy programs, or who may not have had success with those programs. The nonprofit’s trained tutors work one-on-one with their students for two hours a week for at least a year. It provides these services free of charge.


White Haven Memorial Park 210 Marsh Road Pittsford, NY 14534 585-586-5250 whitehavenmemorialpark.com

❱❱ White Haven Memorial Park is Rochester’s only memorial park. There are no tombstones for vandals to topple or to interrupt the flowing beauty of nature. Many people find this setting to be more uplifting than that of the traditional monumented cemetery. With over 80 acres of forest and meadow yet to be developed, White Haven Memorial Park will be able to meet the community’s burial needs for several hundred more years. As a certified Audubon Cooperative Sanctuary, it conserves natural resources, protecting the great variety of wildlife living here.


A Meal and More, Inc.

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

Christ Church 25 Broadway, Rochester, NY 14607-1701 585-454-3878 www.amealandmore.org

❱❱ This soup kitchen offers nutritious midday meals and caring friendship to needy people in a safe environment. Call for the days, times and conditions under which food will be dispensed.

Baden Street Settlement Emergency & Family Assistance 13 Vienna St., Rochester, NY 14605 585-325-4910, x1133 https://badenstreet.org

❱❱ The Emergency and Family Assistance department helps residents who are in need of food, clothing, rent, transportation and vital records, develops ways by which they can to avoid future crises, and advocates for residents. Families and individuals in need will also be referred to other services, such as substance abuse treatment programs, case management services and job training or employment programs. The department’s goal is to help those it serves become financially self-sufficient. No appointment necessary.

Brighton Food Cupboard (A program of the Jewish Family Service, with the Brighton CSD and Foodlink.) 220 Idlewood Road, Rochester, NY 14618 585-271-5355

❱❱ Provides food assistance for members of the Brighton community via home delivery. Individuals in need of assistance should call for delivery.

Catholic Charities of the Finger Lakes Lunch Program First United Methodist Church, 340 South Main St., Geneva, NY 14456 Serves lunch 11:45 a.m. to 12:15 p.m., Monday through Friday. For information, call Catholic Charities of the Finger Lakes, 315-789-2235

Community Food Cupboard of Rochester 11 Nester St., Rochester, NY 14621 585-325-4990 foodcupboard@frontier.com

❱❱ Provides a monthly food service for qualified seniors. Families in need can obtain emergency provisions. Serves the 14604, 14605, 14609, 14617, 14621 and 14622 ZIP codes. Call for appointments.

FISH/RHAFT, Inc. (Rush-Henrietta) PO Box 302, Henrietta, NY 14467 585-453-2370 www.fishrhaftinc.org

❱❱ FISH/RHAFT serves those living in the Town of Henrietta who are in need of transportation to local medical appointments or emergency food. Serves those living in the Rush-Henrietta Central School District.

Foodlink 1999 Mt. Read Blvd., Rochester, NY 14615 585-328-3380 foodlinkny.org

❱❱ Foodlink is the regional nonprofit and food bank serving 10 counties in the Rochester and Finger Lakes region of New York. For more than 40 years, Foodlink has mobilized a diverse network of community partners and launched innovative programs to address both the symptoms and root causes of food insecurity. Its many programs include the Curbside Market, which makes truckloads of nutritious, fresh foods available for sale in city neighborhoods.

Greece Ecumenical Food Shelf, Inc. 500 Maiden Lane, Rochester, NY 14616 585-683-9674 www.facebook.com/greecefoodshelf

❱❱ The Greece Ecumenical Food Shelf distributes donated and purchased food to those in need who are living in Greece and Charlotte.

Hilton Parma Emergency Food Shelf 59 Henry St., Hilton, NY 14468 585-234-2090 www.facebook.com/HiltonFoodshelf

❱❱ The Hilton Parma Emergency Food Shelf provides food, including fresh garden produce and bakery items, for Hilton School District residents who are in need due to an emergency. To be eligible, those hoping to receive food must not be covered by other services, and must present proof of residency—a bill with a current mailing address—and a picture ID. Contact the food pantry to set up an appointment to obtain food.

Honeoye Lake Food Pantry Honeoye UCC Church 8758 Main St., Honeoye, NY 14471 585-721-0009 honeoyefoodpantry@gmail.com

❱❱ Serves residents of the Honeoye Central School District. Open first Saturday of the month from 9-10:30 a.m. Bring at least one reusable bag for groceries and a piece of mail—generally a phone or utility bill—to prove residency.

Irondequoit Community Cupboard 4275 Culver Rd., Rochester, NY 14622 585-336-9107 www.irondequoitcommunitycupboard.org

❱❱ The Irondequoit Community Cupboard offers food,

toiletries, and other items to those living in the Town of Irondequoit. Distributions are by appointment only. The nonprofit also provides Thanksgiving and Christmas baskets. Each adult seeking aid should bring a current bill that lists the address of their residence or a copy of their lease. In addition, the pantry offers to supply the children who are attending one of seven elementary schools, and who qualify for free breakfasts and lunches, with the food they need to get through the weekend without going hungry. Finally, the nonprofit sponsors an annual Back to School night at which children in kindergarten through the 12th grade can obtain needed school supplies.

Life Solutions of Hamlin, Inc. PO Box 160, 1696 Lake Road, Hamlin, NY 14464 585-964-7420 www.lifesolutionshamlin.org

❱❱ Life Solutions of Hamlin offers a wealth of services for those living in the Hamlin area. The all-volunteer nonprofit provides free food to about 150 families per month through its food pantry. It also supplies backpacks of school supplies to local school kids each year. In addition, the organization provides Thanksgiving, Easter and Christmas food baskets for local families and Christmas presents for local children. Those in need should call Life Solutions to see whether an address falls within its service area. If not, a volunteer will refer the caller to an appropriate nonprofit.

Loop Ministries Urban Food Pantry Glory House International Church 111 North Chestnut St., Rochester, NY 14604 www.loopministries.org For information, call the Reformation Lutheran Church at 585-454-3367

❱❱ The Loop Ministries has a food pantry that distributes bags of groceries each month, and a soup kitchen that serves the mentally challenged and the economically challenged.

Meals on Wheels • Monroe County: 585-787-8397 • Ontario County: 585-396-4040 • Livingston County: 585-243-7520

❱❱ Home delivery of nutritional lunches to seniors who are unable to obtain meals for themselves, especially those who are convalescing.

Mission Share Outreach Center 10 Cedarfield Commons, Rochester, NY 14612 585-368-0744 www.missionshareoutreach.org

❱❱ Food pantry and clothing closet that provides monthly assistance to the residents of the 14468, 14612, 14616 and 14626 ZIP codes, and to those

in the 14615 ZIP code who do not live in the City of Rochester. Mission Share also offers Thanksgiving food baskets, an August backpack giveaway and a Christmas Hope meal/gift program.

Penfield Ecumenical Food Shelf 1618 Jackson Rd., Penfield, NY 14526 585-234-0799 www.penfieldecumenicalfoodshelf.com

❱❱ Offers emergency food assistance to Penfield residents living in the 14625 and 14526 ZIP codes, and to the families of children attending school in the Penfield Central School District. Food is dispensed to clients in their cars. Those in need should call to register ahead of time.

Phelps Community Food Cupboard Phelps Community Center 8 Banta St., Suite 100, Phelps, NY 14532 315-548-8484 www. phelpsny.com/community-center

❱❱ Open the fourth Tuesday of the month from 10:30 a.m. to 12 noon. and 4:30 to 5:30 p.m.

Rochester Lifestyle Medicine Institute 2024 W. Henrietta Rd, Suite 5A, Rochester, NY 14623 585-484-1254 rochesterlifestylemedicine.com

❱❱ The mission of the Rochester Lifestyle Medicine Institute is to transform the community and practice of medicine by empowering patients to take control of their own health. A part of that effort, the organization advocates for the adoption of a whole-food, plant-based eating pattern.

Salvation Army Emergency Assistance 70 Liberty Pole Way, Rochester, NY 14604 585-987-9540 Rochesterny.salvationarmy.org

❱❱ Provides immediate emergency assistance to households in crisis throughout Monroe County. EFS social workers also provide crisis case management services, and offer families and individuals holistic support, advocacy services and referral services. Food pantry is open 9 a.m.-1 p.m. Monday-Friday. Families and individuals can make use of the pantry only once each month.

Salvation Army Geneva Food Pantry 41 North St., Geneva, NY 14456 315-789-1055 http://salvationarmygeneva.com/index.html Food pantry is open 9:30 a.m.-12 noon MondayFriday

SNAP ED (Provided by the Cornell Cooperative Extension)

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY 2449 St. Paul Blvd., Rochester, NY 14617 585-753-2550 Monroe.cce.cornell.edu

❱❱ Program is for SNAP (Supplemental Nutrition Assistance Program) recipients and those who are snap-eligible. It offers small group classes and individual sessions on nutrition education, food safety, and helping to manage a limited food budget in a family with children.

Spencerport Area Ecumenical Food Shelf 4997 Ridge Road West, Spencerport, NY 14559 585-397-0290

❱❱ Provides food and some paper supplies to those who are in need and living in the Spencerport Central School District. The food pantry is a project of Spencerport Ecumenical Ministries member churches. Call to access its services.

St. Andrew’s Food Cupboard 892 Portland Ave., Rochester NY 14621 585-338-1764

❱❱ Provides assistance to families in the 14621 and 14609 ZIP codes with food, personal items and referrals. Services are provided regardless of religion, race or gender. Please bring ID’s and current household mail for all recipients. Open Wednesday, Thursday, Friday from 9-11:30 a.m.

Caring Hearts Food Pantry St. Felix Roman Catholic Church 12 Hibbard Ave., Clifton Springs, NY 14432 315-462-3883

❱❱ Food distributions on Thursdays 11 a.m-1 p.m. The pantry also distributes free clothing and very small household items (no beds, etc.).

St. Peter’s Kitchen 681 Brown St., Rochester, NY 14611 585-235-6511 info@stpeterskitchen.org

❱❱ This soup kitchen provides hot meals from noon to 1 p.m., Monday through Friday. The nonprofit also has a food pantry that dispenses its goods from 9:30 to 11 a.m. on Tuesdays and Thursdays. To be eligible, you must live in the 14604, 14606, 14608, 14611 or14619 ZIP codes, and present an ID and proof of residency.

St. Joseph’s House of Hospitality 402 South Ave., Rochester, NY 14620 585-232-3262 www.saintjoeshouse.org

❱❱ Offers bag lunches to those it serves from 11:30 a.m. to 12:15 p.m. Monday through Saturday, and from 4 p.m. to about 4:30 p.m. on Sunday. Sunday distributions’ ending times vary, depending upon the


numbers of people who appear for the food.

SWEM Community Services 350 Chili Ave., Rochester, NY 14611-2569 585-235-4494 swem.services1@gmail.com

❱❱ Community food cupboard that provides emergency food to those in the southwest region of Rochester and Monroe County 10:30 a.m.-1:30 p.m. Monday-Thursday. Call to register to receive food.

Wellspring Church 22 Teft Ave., Clifton Springs, NY 14432 315-548-6292 www.wellspringchurch.us

❱❱ Distributes free food to families in need in and around Clifton Springs from 5:30 to 7:30 p.m. on the second and fourth Tuesday of the month.

WIC Offices • SPCC WIC (Ontario County) 79 S. Main St., Canandaigua, NY 14424 585-394-9240 https://www.wicstrong.com/ • Jordan Healthlink WIC 273 Upper Falls Boulevard, Rochester, NY 14605 585-454-2630 www.jordanhealth.org/departments/wic • Monroe County WIC 2672 Ridge Rd West, Rochester, NY 14626 585-753-4942 https://www.monroecounty.gov/health-maternal-WIC

❱❱ The NYS Special Supplemental Nutrition Program for Women, Infants and Children (WIC) was created to ensure the health and well-being of income eligible families with young children. To that end, the program provides nutrition counseling, breastfeeding support, health education, health care referrals, referrals to other services, and nutritious foods to women, infants and children. Individually tailored food prescriptions are issued to each participant for specific types and brands of foods that meet strict nutrition requirements. These food benefits can be redeemed at authorized retail food vendors. ❱❱ WIC participants receive checks or vouchers to purchase specific foods each month that are designed to supplement their diets with specific nutrients that benefit WIC’s target population. In addition, some states issue an electronic benefit card to participants instead of paper checks or vouchers.


The Medicine Shoppe 75 Victor Heights Parkway, Suite C Victor, NY 14Vic564 585-337-4300

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

www.medicineshoppepharm.com www.animalpharmacy.net

❱❱ The Medicine Shoppe is a pharmacy that offers only specialized prescription services. We started out in Canandaigua in over 30 years ago and moved to Victor 1 year ago to be closer to our customers. Our ScriptEase Medication Adherence Packaging assists those that take a larger number of prescriptions. These are Color-coded by time of each day, pharmacist checked and then delivered directly to your home. We also are Rochester’s largest medication compounding pharmacy, and we service people and their pets with custom medications that are not commercially available. We are licensed anywhere in New York State as well as Florida.


Aaron Manor 100 St. Camillus Way Fairport, NY 14450 585-377-4000 www.aaronmanor.com

❱❱ Aaron Manor is managed by Elemental Management Group, owned by Joseph Murabito, who is responsible for the administrative services to more than 600 employees and 450 residents in four locations: Rochester, Central New York and the Mohawk Valley. Elemental Management Group and the associated skilled and assisted living facilities offer the highest quality post-acute care, rehabilitative services and residential health care to their surrounding communities. Elemental and each facility is family-owned and operated and an invested member of the community and region.

Ashton Place Senior Living 190 Ashton Court Clifton Springs, NY 14432 315-462-3140 www.ashtonplaceny.com

❱❱ Ashton Place is nestled in the quaint historic village of Clifton Springs. They offer living options to meet the needs of seniors at many stages of their life; including active seniors who still drive, and also those who need more support with their daily activities. With over 20 years of service, Ashton Place is the premiere senior living choice in the Finger Lakes.

Evergreen Place Enhanced Assisted Living and Memory Care 90 West Ave. Brockport NY 14420 585-637-3140 www.pegasusseniorliving.com/evergreen-place

❱❱ Newly renovated senior living community. We offer a fulfilling and active lifestyle for seniors in a quiet, secured, and beautiful countryside location. Our

community is also certified in NYS as an enhanced care facility on top of our regular services to allow for aging in place. We also have a special Needs unit where our cognitively impaired residents live their best lives! We have beautiful, upgraded apartments with various pricing options and pets are welcome. If your loved one is being told they need a skilled or nursing home, check with us first, you may be surprised what we can offer!

Jewish Senior Life 2021 Winton Road S. Rochester, NY 14618 585-427-7760 www.jewishseniorlife.org

❱❱ Serving people of all faiths and ethnic backgrounds, Jewish Senior Life is a Continuing Care Retirement Community (CCRC) guided by the values of honoring family and aging in place. Jewish Senior Life offers all levels of care on a single campus, from independent living to skilled nursing care, along with a variety of programs and services for people living outside its campus. Jewish Senior Life has CARF International accreditation for high quality and customer satisfaction. Its affiliate, the Jewish Home, has been recognized as a U.S. News & World Report Best Nursing Home Short-Term Rehabilitation for 2021-22 and Newsweek’s America’s Best Nursing Homes 2022.

The Legends at Whitney Town Center

Options. Regardless of your choice, you’ll enjoy a peaceful lifestyle.

Rochester Presbyterian Home (RPH) RPH at the Homestead256 Thurston Road Rochester, NY 14619 RPH West at Cottage Grove 48 Cottage Grove Circle North Chili, NY 14514 RPH-East at Creekstone-20 Crossing Creek Drive Fairport, NY 14450 585-235-9100 https://rph.org

❱❱ The Rochester Presbyterian Home (RPH) has been serving elders since 1925. Over the years, the mission has been guided by a tradition of faith and an unwavering commitment to honor and respect elders. Today, Rochester Presbyterian Home cares for older adults in three locations; the Homestead in Rochester’s 19th Ward, Cottage Grove in North Chili and Creekstone in Fairport; all specializing in serving persons living with dementia. Through the principles of the Eden Alternative, RPH has reinvented the experience of elder care by replacing institutions with homes and inspiring purpose, connectedness and growth among both Elders and employees.

St. Ann’s Community 1500 Portland Ave., Rochester, NY 14621 585-697-6000 www.stannscommunity.com

❱❱ The Legends at Whitney Town Center is a brand new state-of-the-art independent senior apartment community for active adults 55-plus. It offers convenience, comfort, and active care-free living within walking distance to shopping, dining, and the historic village of Fairport.

❱❱ St. Ann’s Community is Rochester’s leading senior housing and health services provider. With campuses in Irondequoit and Webster, St. Ann’s offers a continuum of care that includes independent retirement living, assisted living, memory care, skilled nursing, transitional care/rehab, palliative care, and adult day programs. One of greater Rochester’s largest private employers, St. Ann’s has more than 1,200 employees who are “caring for the most important people on earth.”

Parkwood Heights Senior Campus

St. John’s

100 Clear Spring Trail, Fairport, NY 14450 585-421-7321 legendsatwhitney.com

1340 Parkwood Drive Macedon, NY 14502 2 585-223-7595 www.parkwoodheights.com

❱❱ Parkwood Heights is a picturesque, 122 acre senior living campus, located just minutes from Victor, Fairport, Canandaigua, & Farmington providing fresh choices in retirement living. Whether you’re newly retired, considering retiring, or just looking for a secure and more supportive environment, Parkwood Heights is the perfect location for a relaxed lifestyle. Our Senior Apartments and Villas for Lease offer well appointed, spacious floor plans. These housing options give you the freedom to continue living independently while enjoying the closeness of friendly neighbors. Parkwood Heights Apartments offers Independent and Enriched Living

150 Highland Ave., Rochester, NY 14620 585-760-1300 stjohnsliving.org

❱❱ As one of Rochester’s leading providers of senior living and care options, St. John’s is proud to serve nearly 1,000 seniors and their families annually. We specialize in skilled nursing care, Alzheimer’s/ dementia care, transitional care, rehabilitation, and hospice. Additionally, Brickstone by St. John’s and St. John’s Meadows offer independent living from apartments to bungalows, private cottages and more. Fine dining, transportation, and enhanced assisted living services are also available to residents. The St. John’s Green House Homes provide 20 elders with the services of a traditional nursing home within a ranch-style home, integrated into a neighborhood setting.

Victor Views Assisted Living 1440 State Route 444 Victor, NY 14564 www.pooleseniorliving.com 315-576-5082 (admissions and inquiries) 585-398-7146 (office)

❱❱ Victor Views Assisted Living is a 12-bed boutique assisted living home that offers all of the comforts of a residential home but built to include numerous safety features and amenities that provide our residents and their families with comfort and security. Victor Views Assisted Living has an extremely high staff to resident ratio with staff that genuinely care for their residents, home cooked meals tailored to each resident’s dietary needs and preference, and a deep understanding of the importance of offering residents the ongoing opportunity to engage in activities that are meaningful to them.

Westwood Commons 50 Union Square Blvd., North Chili, NY 14514 585-293-2060 www.depaul.org/locations/westwood-commons/

❱❱ Westwood Commons, a DePaul Senior Living Community in North Chili, offers more than assisted living services — it offers a lifestyle for your future. It strives to enhance each resident’s quality of life by providing interactive social activities, a supportive and caring staff and personal care services that promote independence and dignity. Westwood Commons offers a personalized approach to delivering support and services while encouraging family members to be actively involved in the care of their loved ones. Westwood Commons is licensed by the New York State Department of Health.


A Meal and More, Inc. Christ Church 141 East Ave., Rochester, NY 14604 585-454-3878 www.amealandmore.org

❱❱ Soup kitchen that offers nutritious midday meals, caring friendship and a safe environment to those in need. Call for days, times and conditions under which food will be dispensed.

Alzheimer’s Association, Rochester & Finger Lakes Region 435 E. Henrietta Rd., Rochester, NY 14620 585-760-5400; 24/7 Helpline 1-800-272-3900 www.alz.org/rochesterny

❱❱ The leading voluntary health organization in dementia care, support and research, the Alzheimer’s Association, Rochester & Finger Lakes Region serves individuals who live with Alzheimer’s or another dementia and their caregivers in Chemung, Livingston,

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY Monroe, Ontario, Schuyler, Seneca, Steuben, Wayne and Yates counties. A team of professional care coordinators will help your family navigate the difficult decisions and uncertainties you face at every stage of the disease. To setup a care consultation, join a support group, or register for social activities and educational programs call 1-800-272-3900.

Catholic Family Center (CFC) See page 49.

Charles Settlement House 71 Parkway, Rochester, NY 14608 585-277-0810 charlessettlementhouse.org

❱❱ Charles Settlement House is a human services agency that offers assistance for residents of all ages. Those include emergency programs that meet families’ basic needs, those that help them remain stable, and after-school and summer enrichment programs for youth. Seniors can obtain breakfast and lunch each weekday through the nonprofit, and participate in activities that help them remain active and independent. Transportation is available.

Chili Senior Center 3237 Chili Ave., Rochester, NY 14624 585-889-6185 townofchili.org

❱❱ Offers recreation for seniors and meals to people aged 55 and up. As of Oct. 23, 2120, meals were offered two days a week for pickup only. Call ahead for a schedule and to register.

ElderONE 490 East Ridge Road, Rochester, NY 14617 585-922-2831 www.ElderONE.org

❱❱ As the area’s only PACE (Program of All-Inclusive Care for the Elderly) program, ElderONE represents the future of senior health care. This long-term care program provides the entire continuum of medical care and support services to seniors 55 and older with chronic care needs, allowing them to maintain their independence in the comfort of their home without compromising their health or safety.

Henrietta Senior Center 515 Calkins Rd., Henrietta, NY 14467 585-334-4030 henrietta.org

❱❱ Offers recreational activities and meals to people aged 60 years old and up. Meals can be consumed inside, or be picked up for consumption elsewhere. Registration is required for the meal service.

Hilton-Parma Senior Center

585-392-9030 parmany.org

❱❱ Provides leisure and dining programs for older adults in the community. Serves lunch on Tuesdays at 12 p.m. The suggested donation for the meal is $3.50, and senior must register for lunch 10 days ahead of time.

Lifespan of Greater Rochester 1900 S. Clinton Ave., Rochester, NY 14618 585-244-8400; 1-866-454-5110 info@lifespan-roch.org

❱❱ Older adults and their caregivers turn to Lifespan for assistance with the challenges and opportunities they encounter. The nonprofit provides a wide range of services, including assistance with care navigation and planning, respite for caregivers, support groups, classes on Medicare and assistance with in-home financial management. Lifespan can also help its charges obtain the transportation they need to attend doctor’s appointments, to shop, or to just visit friends.

Lorraine’s Food Factory 370 Woodcliff Dr., Fairport NY 14450 585-442-6574 Lorrainesfoodfactory.com

❱❱ A meal preparation and delivery service for seniors and people with diabetes, heart disease, high cholesterol, high blood pressure, cancer and other health issues who live in Monroe County. Gluten-free meals available. Open Monday to Friday, 8 a.m. to 2 p.m., with deliveries starting after 1:30 p.m. Not open on Saturdays but will deliver orders that were placed during the week.

Monroe County Senior Centers, Comprehensive List 435 E. Henrietta Rd., Rochester, NY 14620 585-753-6280 Monroecounty.gov/aging-centers.php

❱❱ Monroe County provides an updated list of meal sites and senior centers throughout the county for residents aged 60 and up.

Rochester Regional Home Care Services 330 Monroe Ave., Rochester, NY 14607 585-368-4663 https://www.rochesterregional.org/services/homehealth-care/our-services

❱❱ Rochester Regional has a variety of home-based services to help you or your loved one continue to live safely and independently at home such as companion services, home health aides and skilled nursing visits. We also offer a personal emergency response system and medication monitoring system.

59 Henry St., Hinton, NY 14468


HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

The Housing Council at PathStone, Inc. See page 62.

UR Medicine Home Care Meals on Wheels 2180 Empire Boulevard, Webster, NY 14580 585-787-2233 Urmhomecare.org

❱❱ Delivers hot, nutritionally balanced meals to Monroe County. Delivery drivers also perform safety checks of those living alone when delivering meals.


Baden Street Settlement • Dr. George C. Simmons Counseling & Support Center 585 Joseph Ave., Rochester, NY 14605 585-325-4910

❱❱ Provides effective chemical dependency treatment for those 18-years-old and older that responds to the unique needs of inner-city residents in a manner that is consistent with their cultural norms and psychological orientations.

FLACRA (Finger Lakes Area Counseling & Recovery Agency) https://www.flacra.org/

❱❱ FLACRA is dedicated to the care of those whose lives are affected by alcohol and other substance abuse and/or related behavioral health and human service concerns. The nonprofit is a certified community behavioral health clinic and a center of treatment innovation that offers behavioral health care and\or referral services in six counties within the rural Finger Lakes region: Wayne, Ontario, Seneca, Yates, Schuyler and Monroe, including a mobile clinic. These designations allow FLACRA to continue to provide integrated, culturally competent behavioral health care services, referrals, and immediate responses to adults, youth and families that are affected by substance use disorders and mental health conditions. ❱❱ FLACRA offers both inpatient and outpatient services. Because of the coronavirus pandemic, some outpatient services are available by remote, though clients are seen in person, as well. • Addictions Crisis Center 28 East Main St., Clifton Springs, NY 14432 315-462-9466 Outpatient Clinics • Clifton Springs Clinic 28 East Main St., Clifton Springs, NY 14432 315-462-9161 • Geneva Clinic 246 Castle St., Geneva, NY 14456 315-781-0771 • Newark Clinic

310 West Union St., Newark, NY 14513 315-331-3862 • Penn Yan Clinic 1 Keuka Business Park, 2462 Route 54A Penn Yan, NY 14527 315-536-7751 • Watkins Glen Clinic 106 South Perry St., Ste 3, Watkins Glen, NY 14891 607-535-8260 • Farmington Clinic 1386 Hathaway Drive, Ste, A, Farmington, NY 14425 585-396-4190

Alcoholics Anonymous Rochester Area Call for information on meetings in your area https://rochester-ny-aa.org/meetings/ 585-232-6720 (24/7)

Alcoholics Anonymous of the Finger Lakes http://fingerlakesaa.org 315-789-5955 (24/7)

Alcoholics Anonymous Livingston County Livingston Area Intergroup http://livingstonareaintergroup.org 585-245-4440 (24/7)

Narcotics Anonymous Rochester Area Service Committee of Narcotics Anonymous https://recoveryispossible.nny-na.org/ 585-235-7889 (24/7)

Livingston County Narcotics Anonymous Meetings 585-245-4440 https://livingstonareaintergroup.org/meetings/ Only open meetings listed

CASA-Trinity 4612 Millennium Dr., Geneseo, NY 14454. 585-991-5012 www.casa-trinity.org/branch-location.php?GeneseoClinic-NY-1; https://casa-trinity.org/index.php

❱❱ Offers evaluations and prevention, education, treatment, referral, and recovery services to individuals, families and communities affected by alcohol, tobacco, and other drugs. CASA-Trinity offers both outpatient and residential programs.

Dansville Clinic and Residential facility 45 Maple St., Dansville, NY 14437 585-335-5052 Steuben County Hornell Clinic 86 River St., Suite 100, Hornell, NY 14843 607-282-5201

Hornell Inpatient Facility 7309 Seneca Rd., Suite 500, Hornell, NY 14843 607-282-5200

Delphi Rise 835 W. Main St., Rochester, NY 14611 585-467-2230 www.delphirise.org

❱❱ Offers counseling, treatment, prevention services, support and other therapeutic services to those in Rochester and the Finger Lakes who are recovering from alcohol and substance abuse.

East House 259 Monroe Ave., Suite 200, Rochester, NY 14607 585-238-4800 www.easthouse.org

❱❱ Helps those suffering from mental health and substance use disorders live independently through providing supported housing, care coordination and educational and employment programs.

Finger Lakes Addictions Counseling and Referral Agency (FLACRA) See FLACRA, page 68

Helio Health Rochester Evaluation Center 1350 University Ave, Rochester, NY 14607 585-287-5622 helio.health

❱❱ The Helio Health Rochester Eval Center has 40 beds for medically monitored and supervised withdrawal and stabilization.

Huther Doyle 360 East Ave., Rochester, NY 14604 585-325-5100 www.hutherdoyle.com

❱❱ Provides outpatient counseling and medication-assisted treatment for alcohol and substance use disorders, assistance with employment and housing issues, and other services, including family support groups.

Lifespan of Greater Rochester Substance Abuse Intervention for Older Adults 1900 S. Clinton Ave., Rochester, NY 14618 585-244-8400 www.lifespan-roch.org

❱❱ Lifespan’s Geriatric Addiction Program provides in-home assessments and interventions, counseling and care management for older adults who abuse alcohol and/or prescription or street drugs. The program focuses upon serving those for whom traditional measures—inpatient treatment, 12-step programs, etc.—have not worked.

Open Access Clinic 385 West Main St., Rochester, NY 14611 585-627-1777

❱❱ Assesses the needs of those suffering from alcohol or substance abuse or dependence, and then refers them for the treatment services that would benefit them most. Clinic staff will help patients obtain the insurance they require and transport them to treatment facilities, if necessary. Open 24/7.

Outreach Community Center Inc. 447 Genesee St., Rochester, NY 14611 585-328-0887 www.outreachcommunitycenter.com

❱❱ Offers drug and alcohol counseling based on the 12-Step Programs of Alcoholics and Narcotics Anonymous, programs for at-risk youth and children and services for families that have been affected by abuse and addiction.

Monroe County Recovery Support Navigator (A service of the Monroe County Department of Mental Health) 175 Humboldt St., Rochester, NY 14610 855-778-1200 recoverysupportnavigator.org

❱❱ The Recovery Support Navigator helps people through the recovery process by connecting them with recovery options, providing support groups, and case management. The program also offers family services for those related to people with addictions.

Salvation Army Center for Adult Rehabilitation 745 West Ave., Rochester, NY 14611 585-235-0020 https://www.salvationarmyusa.org/usn/rehabilitation/ info@salvationarmy.org

❱❱ The Salvation Army’s Adult Rehabilitation Centers provide spiritual, social and emotional assistance for men and women who have lost the ability to cope with their problems and provide for themselves. Each center offers residential housing, work, and group and individual therapy, all in a clean, wholesome environment. The physical and spiritual care that program participants receive prepares them to re-enter society and return to gainful employment. Many of those who have been rehabilitated are reunited with their families and resume a normal life. The Salvation Army has three adult rehabilitation centers in the Rochester area.

Veterans Outreach Center, Inc. See page 51.

Westfall Associates

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY Clinton Crossing Medical Center 919 Westfall Road, Bldg. B, Suite 60, Rochester, NY 14618. 585-473-1500 westfallassociates.com

315-789-1771 • Finger Lakes Works – Ontario County Workforce Development 3010 County Complex Dr., Canandaigua, NY14424 585-396-4020

❱❱ Provides specialized alcohol and substance abuse treatment and educational programs for teens, adults, people with concurrent mental health and chronic pain disorders, families, schools and employers.

❱❱ The Finger Lakes Works Career Centers offer job seekers a chance to assess their skills, along with career counseling, job search assistance, computer and Internet access and information on available employment. Those unable to secure employment via the centers’ core services can obtain more intensive assistance, and there are training programs for dislocated workers and other eligible job seekers. The centers are also set up to serve the disabled.


Alzheimer’s Disease Support Groups Call the Alzheimer’s Association, 585-760-5400 or 800-272-3900, 24/7 for days and times of meetings, or go to: www.alz.org/rochesterny/ helping_you/support_groups

❱❱ Some groups meet in person, but others have been forced by the coronavirus pandemic to meet by telephone or over the Internet. Care consultants are also available by telephone to discuss care options and supports.

Caregiver Support Groups CURE Childhood Cancer Association (cancer support groups) Contact the CURE office for meeting days and times. See page 55. Cancer Support Community Rochester Formerly Gilda’s Club Rochester. Contact the local office for meeting days and times. See page 55.

Roc City Sicklers Advocate Support Group 200 Westfall Rd., Rochester, NY 14620 Suzie_noronha@urmc.rochester.edu https://www.urmc.rochester.edu/events/eventdetail/1244491

❱❱ Close-knit, family-oriented support and advocacy group for children and families living with sickle cell disease. Email for meeting times and places.

Willow Domestic Violence Center See page 61.


Arc of Monroe See page 49.

Finger Lakes Works Career Centers https://fingerlakesworks.com • Finger Lakes Works – Geneva 70 Elizabeth Blackwell St., Geneva, NY14456


New York State Education Department Adult Career and Continuing Education ServicesVocational Rehabilitation (ACCES-VR) 109 South Union St., Rochester, NY 14607 Geneva Satellite Office 70 Elizabeth Blackwell St., Geneva, NY 14456 585-238-2900; 800-462-0178 http://www.acces.nysed.gov/vr

❱❱ Helps individuals with disabilities obtain and maintain employment and supports independent living. Serves Livingston, Monroe, Ontario, Seneca, Wayne, Yates counties. As of Aug. 2, 2021, services are provided only appointment.

Ontario County Veterans Service Agency 3010 County Complex Dr., Canandaigua, NY14424 585-396-4185

❱❱ The Veterans Service Agency helps Ontario County’s veterans and their families to identify the benefits they are entitled to receive from local, state, and federal agencies, and apply for them. The agency’s accredited service officers will help veterans and their families file claims with the Department of Veterans Affairs (VA), determine whether they are eligible for education benefits and burial assistance, and help them obtain those benefits.

Ontario County Workforce Development 3010 County Complex Dr., Canandaigua, NY 14424 585-396-4020

❱❱ Provides a range of services that includes instruction in interviewing and job-search techniques, career counseling and planning and assistance with resumes. The agency also offers vocational training, job programs for designated groups, such dislocated workers, and a resource room in which people can conduct their own job hunts.

Rochester Rehabilitation Center: Employment Connection 1357 University Ave., Rochester, NY 14607 585-263-2690

❱❱ Employment Connection helps adults with

HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes

disabilities and other disadvantages obtain work and keep their jobs. The program offers internships, job readiness training, direct placement services, retention support, supportive employment sites and other forms of assistance for those seeking work. Refugees can also obtain the knowledge, skills and support they need to obtain work, and remain self-sufficient.

Rochester Rehabilitation Center: Strengthening Working Families Initiative (SWFI) 1357 University Ave., Rochester, NY 14607 585-263-2690

❱❱ SWFI partners with the area’s businesses, employers and community organizations to give parents who have dependent children access to educational and training institutions, and help them advance their careers in demand industries. An applicant must reside in Monroe County, be 18 years old or older, be the primary caregiver of a child who is 13 years old or younger, and meet other eligibility requirements to enter the program.

Veterans Outreach Center, Inc. See page 51.


Adding Candles PO Box 10717, Rochester, NY 14610 585-797-3889 loiswj@addingcandles.com; addingcandles.com/

❱❱ Grassroots, volunteer nonprofit organization that raises funds to support brain cancer research. All proceeds from its efforts go to support the brain cancer research performed at the University of Rochester Medical Center’s Wilmot Cancer Institute.

Al Sigl Community of Agencies 1000 Elmwood Ave., Ste. 300, Rochester, NY 14620 585-442-4102 www.alsigl.org

❱❱ Collaborative community network that fosters community awareness and philanthropic support for nonprofits that serve children and adults with special needs. In addition, Al Sigl provides high-quality, cost-effective real estate and business services. Volunteers are needed to help with specific events.

AmeriCorps Seniors of Monroe and Livingston County-A Program of Lifespan 1900 S. Clinton Ave., Rochester, NY 14618 585-851-9388 www.lifespan-roch.org

❱❱ Volunteers who are 55 years old and older can

SENIOR DRIVER EVALUATIONS use their unique skillsets and experiences to help people and communities thrive. If you are 55 or older you can put your experience to work. Volunteers also decide whether they want to share the skills they’ve learned through life, or develop new ones.

Alzheimer’s Association See page 52

❱❱ Alzheimer’s Association volunteers work as community educators, raise funds for research and treatment, advocate for those suffering from Alzheimer’s and in other ways help fight this progressive condition.

Teens, Adults and Disabled Driver Training & Evaluations


Bugow’s DRIVER REHAB 315-341-8811 • dan@bugows.com • www.bugows.com

Caregiver Respite Program c/o Lifespan 1900 S. Clinton Ave., Rochester, NY 14618 585-244-8400

❱❱ Recruits and trains volunteers who give weekly respite to the caregivers of those who have early-stage memory loss and are still living in their homes. Volunteers must be at least 21 years old.

Compeer Compeer of Livingston County 1 Genesee St., Avon, NY 14414 585-226-8220 compeerliv@juno.com; www.compeer.org Compeer Rochester, Inc. 259 Monroe Ave., Rochester, NY 14607 585-546-8280 www.compeerrochester.org

❱❱ Compeer volunteers use friendship to support youths and adults who are receiving mental health care, assist with their rehabilitation, and help them improve their lives. Volunteers are asked to give that assistance under circumstances that fit their schedules and lifestyles.

Building a

Healthier Community with Expanded

Services Compassionate Care


Volunteer Match www.volunteermatch.org

❱❱ Online service that helps those wishing to volunteer their time and energy find places in which they can do so.

Volunteers of America Upstate New York See page 51.


Birthing Center | Cardiology | Critical Care Emergency & Urgent Care | Imaging | Orthopaedics Primary Care | Pulmonology | Rehabilitation & Sports Medicine Senior Living & Support Services | Specialty Care Surgical Services | Women’s Health

Q the Medical Spa at Victor 7255 State Route 96, Suite 100 Victor, NY 14564 585.244.1010 www.qmedspa.com

❱❱ Founded by world-renowned facial plastic surgeon Vito Quatela with the goal to provide non-invasive cosmetic treatments to help clients

Nationally recognized for the highest level of care Some photos taken pre-COVID.

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


RESOURCE DIRECTORY feel rejuvenated and refreshed with minimal downtime and recovery. Providers complete extensive training and licensing to ensure excellent, first-class care. Only products and treatments that are results-oriented and based in science are used, and practitioners personalize and prescribe services and products based on each individual’s needs. Popular procedures include body contouring with EMSCULPT NEO, radio-frequency microneedling, skin resurfacing, BBL or broadband light treatment, Ultherapy, KeraLase hair revitalization, laser hair removal, Botox and fillers, and chemical peels.

suffering from age-related hormone imbalance. Conditions treated include osteoarthritis, overuse and sports injuries, tendonitis, bursitis, menopause, low testosterone, decreased strength and performance, and fatigue and insomnia.

Singing Wind Sound Therapy Hands That Heal Massage and Wellness Center 141 Sullys Trail, Suite 8B Pittsford, NY 14534 585-742-1969 singingwindsoundtherapy.com

Longevità Medical

❱❱ Carol McCoon provides energy healing sessions and workshops. Both biofield tuning and enimus mirus improve health and well-being. Biofield tuning uses the resonance of tuning forks to restore your energy. The human biofield is the energy field that surrounds the body. Physical and emotional disorders can be heard as “dissonance” in the biofield. Restoring harmonic resonance helps people feel “lighter” and reduce symptoms. Eminus mirus (EM) is Latin for astonishing (healing) at a distance. The goal of EM is to improve various health issues by restoring balance. It can be learned in 3 easy steps.

7255 State Route 96, Suite 110 Victor, NY 14564 585.244.1506 www.longevitamedical.com

❱❱ Founded by Dr. Vito Quatela in 2021, Longevità Medical, the Quatela Vitality Center, exists to help women and men of all ages enhance the quality of their lives. Dr. Maria Karipidis Pouria, board-certified orthopedic physician, provides nonsurgical regenerative treatments for patients ranging from athletes and weekend warriors sidelined by overuse injuries, to people suffering from age-related joint pain. Julie Chatt, MSN, FNP-C offers bioidentical hormone replacement therapy for women and men

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Issue 68 • March / April 2021 For Active Adults in the Rochester Area


It’s not too late to learn how to play a musical instrument. Several local groups are eager to help you.


Former accountant has a blast as a beekeeper

Slated to be inducted into the Rochester Music Hall of Fame this year, singer talks about music, local roots, COVID-19 and the urge to perform

INSIDE: What Do Most People of a ‘Certain to Be Called? Elderly? Senior Citizen? Age’ Wish ‘

n GARAGE SALE Your guide to a successful garage sale: Everything you need to know to get rid of unwanted stuff

Jazz Singer Nancy Kelly

— 20 years after their debut.



Issue 67 • January / February 2021 For Active Adults in the Rochester Area


Rev. Myra Brown

Renaissance Man

Award-winning producer/dir ector/ videographer/journalist and broadcast meteorologist Richard J. McCollough adds a new hat: An organic farmer and grower of blackberries . P. 26

n HORSES ON PARADE Triathletes, including Mike Remember all those horse McDermott, 58, of Rochester, about the challenge and talk placed throughout passion involved in the sport statues Rochester? Some are still around




How to make birds feel at home around your place




What’s new for 2021 • Financial resolutions • Estate planning: What to expect from the Biden Administration

How to avoid a costly mistake and find your perfect home

Pastor of Spiritus Christi Church has been in the news because of a wave of protests in Rochester.recent says she wants to be a ‘bridge’ She ‘a better city and a better to build group of human beings’

9 retirement savings mistakes to avoid

URMC Dr. Colleen Fogarty THINGS I WISH I KNEW 7 Trails Bruce Frassine Absolutely Should : 10 Tips for a Healthy BEFORE RETIREMYou Try This Season lli: A Lesson from Alex Trebek ENT New Year

Subscribe today to 55 Plus, the only magazine serving active adults in Rochester, and get it right to your front door! NAME ADDRESS CITY/TOWN Clip and Mail to:

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P.O. Box 525, Victor, NY 14564 72







HEALTHCARE GUIDE 2022 | Rochester & The Finger Lakes


Beautiful Birth Choices 681 Winton Rd. N, Rochester, NY 14609 585-484-1972

❱❱ Offers doula services, childbirth, prenatal yoga and breastfeeding classes; breastfeeding support and other assistance.

Caring Choices Pregnancy Help Center 651 Chili Ave., Rochester, NY 14611 585-354-0913 www.optionline.org

❱❱ Offers free and confidential pregnancy tests, ultrasounds, adoption support, community referrals and networking, material aid, limited STD testing and other services.

Center for Sexual Health and Wellness Dansville Location 3 Chestnut Ave., Dansville, NY 14437 Mt. Morris Location 2 Murray Hill Drive, Mt Morris, NY 24520 General numbers, all locations: 585-243-7540, 1-800-243-9240.

❱❱ Offers low-cost reproductive health care to men, women, and teens, breast and cervical cancer screening and STD screening and treatment, including that for HIV. Appointments preferred.

Planned Parenthood of Central and Western New York See page 52.

UR Medicine Breastfeeding 125 Lattimore Rd., Suite 280, Rochester, NY 14620 585-276-MILK (6455)

❱❱ Offers individual consultations to help individuals and families reach their breastfeeding goals, a breastfeeding support group and access to other resources. An experienced nurse/lactation consultant facilitates the breastfeeding support group, which meets at UR Medicine Breastfeeding every Tuesday from 6 to 7:30 p.m. Refreshments are served, and older children are welcome.


Angels of Mercy, Inc. 692 N. Winton Rd., Rochester, NY 14609 585-730-4556 www.angelsofmercyny.org

issues as addiction, physical or mental abuse, unplanned pregnancies, depression, self-harm and homelessness, or have become involved with the criminal justice system. Through its efforts, the nonprofit seeks to help women change their lives, and gain a sense of purpose and dignity. Angels of Mercy also works to prevent Human Trafficking. Volunteers needed. Women who like to sew, organize, and help other women are encouraged to apply. Donations of gently used women’s clothing welcome.

Chances & Changes, Inc. PO Box 326, Geneseo, NY 14454 chancesandchanges.org Domestic Violence Hotline: 585-658-2660; 1-888-252-9360

❱❱ Dedicated to helping victims of domestic violence through providing, a safe shelter, peer support groups, individual counseling, advocacy, information and education, housing assistance and other services. Clients can also obtain some counseling in-house, referrals for assistance with medical and mental health issues, court advocacy, and advocacy with legal, medical and social service systems. All services are free and confidential.

Planned Parenthood of Central and Western New York

Willow Domestic Violence Center PO Box 39601, Rochester, NY 14604 585-232-5200; 24/7 hotline: 585-222-SAFE (7233) www.WillowCenterNY.org

❱❱ Dedicated to preventing domestic violence and ensuring that every survivor has access to the services and support needed to feel safe and empowered. To those ends, the nonprofit offers a safe emergency shelter for clients and their children, short-term individual counseling and support, assistance with safety planning, support groups and other services.

YWCA of Rochester and Monroe County 175 N. Clinton Ave., Rochester, NY 14604 585-546-5820 www.ywcarochester.org

❱❱ YWCA programs help women and girls who are facing homelessness, pregnancy and other crises, and their children. The nonprofit provides a continuum of housing for women of all ages and family situations who are in need, including emergency and long-term housing, a supportive living program for women in recovery and affordable apartments in the community.

See page 52

❱❱ Offers gently used women’s clothing free of charge to women who have been affected by such

Rochester & The Finger Lakes | HEALTHCARE GUIDE 2022


ADVERTISER INDEX THE FOLLOWING ADVERTISERS HAVE MADE THE 2022 CENTRAL NEW YORK HEALTHCARE GUIDE POSSIBLE. Listed Alphabetically Acu-Care. . . . . . . . . . . . . . . . . . . . . . . . . . 76 Ahrens Benefits Co. . . . . . . . . . . . . . . . . . . 32 Alzheimer’s Association. . . . . . . . . . . . . . . . 39 Breast Cancer Coalition. . . . . . . . . . . . . . . . 27 Bugow’s Driver Rehab. . . . . . . . . . . . . . . . . 71 Carolyn Stifler . . . . . . . . . . . . . . . . . . . . . . 72 Century Benefits. . . . . . . . . . . . . . . . . . . . . 41 Community Health & Prevention. . . . . . . . . . 21 DePaul . . . . . . . . . . . . . . . . . . . . . . . . 31, 33 Elemental Management Group. . . . . . . . . . . . 3 Evergreen Place. . . . . . . . . . . . . . . . . . . . . 25 Excellus. . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Grasta’s Beauty & Wig Studio. . . . . . . . . . . . . 5 HCR Home Health . . . . . . . . . . . . . . . . . . . 31 Helio Health. . . . . . . . . . . . . . . . . . . . . . . . . 9 Hematology/Oncology Associates of CNY. . . . 73 Jewish Senior Life . . . . . . . . . . . . . . . . . . . . 2 Mary Cariola. . . . . . . . . . . . . . . . . . . . . . . . 33

Medicine Shoppe, The . . . . . . . . . . . . . . . . Naides Oncology. . . . . . . . . . . . . . . . . . . . . Ortolani. . . . . . . . . . . . . . . . . . . . . . . . . . . Parkwood Heights. . . . . . . . . . . . . . . . . . . . Poole Senior Living. . . . . . . . . . . . . . . . . . . Q Med Spa. . . . . . . . . . . . . . . . . . . . . . . . . Rochester Clinical Research . . . . . . . . . . . . Rochester Hearing and Speech . . . . . . . . . . Rochester Presbyterian Home . . . . . . . . . . . Singing Wind Sound Therapy. . . . . . . . . . . . Solstice Senior Living. . . . . . . . . . . . . . . . . St. Ann’s. . . . . . . . . . . . . . . . . . . . . . . . . . St. John’s. . . . . . . . . . . . . . . . . . . . . . . . . Thompson Health. . . . . . . . . . . . . . . . . . . . UR Medicine Home Care. . . . . . . . . . . . . . . White Haven Memorial Park. . . . . . . . . . . . . WOLK Manor & Lodge at Wolk Manor. . . . . .

The 2022 Rochester / Finger Lakes Healthcare Guide is online! Go to www.GVhealthnews.com to view our interactive version!

19 19 43 23 39 15 13 14 44 23 21 75 41 71 42 37 33

Award-winning retirement living throughout Monroe, Ontario, & Genesee County

The place you call home has never been more important. St. Ann’s Community is Rochester’s leading senior housing and health services provider, with 140+ years of experience and continued growth – now serving the Irondequoit, Webster, LeRoy, and Canandaigua areas. Residents at our communities enjoy the luxury of independent, maintenance-free living with access to a wide array of first-class services and amenities. If a higher level of care is ever needed, priority access to a full continuum of care is always available.

- Our Communities -

St. Ann’s Community at Chapel Oaks was our first Independent Living Community. Nestled on 14 acres in Irondequoit, Chapel Oaks provides luxury one and twobedroom rental apartments.

St. Ann’s Community at Cherry Ridge is located in the heart of Webster on 41 private acres of wooded terrain and beautifully landscaped gardens, offering modern cottage homes and apartments.

Josie DiPisa | 585-697-6606 jdipisa@mystanns.com www.stannscommunity.com/ chapel-oaks

Brian Burger | 585-697-6702 bburger@mystanns.com Kimberly Quartieri | 697-6703 kquartieri@mystanns.com www.stannscommunity.com/ cherry-ridge

St. Ann’s Community at The Greens is located outside of the charming village of LeRoy, just steps from town center shopping and fine dining. Kimberly Quartieri 585-697-6708 kquartieri@mystanns.com www.stannscommunity.com/ the-greens

St. Ann’s Community has recently partnered with Quail Summit, and is proud to now offer spacious one and twobedroom senior living apartments in the Finger Lakes Region. Rebecca Lindeman | 585-396-1010 rlindeman@quailsummit.com www.quailsummit.com

(585) 697-6000 | StAnnsCommunity.com For more information or to schedule a tour, contact us today.

Balance Immune System Build Stronger Immunity www.AcupunctureCenterUSA.com 7th Generation Medical Acupuncture Rui Wang, MD of China, L.Ac.

Featuring RUI Anti-Inflammatory Acupuncture, Medical Oncology Acupuncture, and Neuromedicine Acupuncture

Pain? And Hard to Relieve? Autoimmune Diseases? Neuropathy? Arthritis? And More? CALL US TODAY! Experienced in both Western Medicine & Traditional Chinese Medicine Experienced in both Academic & Private Practice Experienced in both Basic Science & Clinical Science Experienced in Cancer Research at Major Medical Centers in USA


ONE OF THE BEST ACUPUNCTURE CENTERS IN THE WORLD Acupuncture is a general practice alternative medicine, it can help a wide range of health problems at different extents. Ask for professional, confidential, personalized evaluation / consultation appointment before starting any treatment

Acupuncture Center USA 7th Generation Rui Wang, LLC

Clinton Crossings Medical Center

Building C, Suite 105, 919 Westfall Road, Rochester, NY 14618 Tel1: 585-358-6186; Tel2: 315-378-5556; Tel3: 607-372-2082

Ancient Wisdom Integrated with Modern Medicine