December 21 2023

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C e l e b r a t i n g 3 1 Ye a r s o f Service in Inglewood, Airport area Communities

City of Champions Your Community Connection Since 1994

EYE ON THE CITY December 21-27, 2023

VOL. 38, No. 51

“Capitalize on Post-Christmas Sales..” See Page 6

UCLA v BOISE STATE

By Charles Jackson

The number 32,780 represents a new attendance record for the annual LA Bowl, an NCAA Division I Football Bowl Subdivision, college bowl game. That’s a mouthful of information that may leave a pure sports fan scratching their head.

Statistics, comparative analysis, and quantitative data collection are staples of any sporting event, and most fans are unaccustomed to finding themselves at the leading edge of a legend.

This Starco Brands LA Bowl, hosted by Gronk game was the third annual contest by that name. Under lock and key, I have in my possession a pair of tickets to the third annual NFL Pro Bowl, played 70 years ago, at the LA Coliseum, about 7 miles away from this Saturday’s college game. You’re a sports fan. Let me confound all of these statistics with another set of numbers.

Exactly 340 days after the aforementioned NFL Pro Bowl game, I was born on December 16,

1953. (drum roll please) Today’s game was a crowd pleaser between The UCLA Bruins and the Boise State Broncos, played under the lights of the SoFi Stadium, in Inglewood, California. Leading up to the game, hosted by former NFL star, tight end Rob Gronkowski, the media was invited to a series of meet and greet events, introducing players and coaches of both teams.

The night before the game, fans, students and alumni were treated to a Pep Rally in the American Airlines

Plaza, just outside of the stadium and the YouTube theater. On that quad there was a battle of the respective bands. Both cheerleader squads hyped the crowd alongside the team mascots.

On Saturday, drawing close to gametime there was a hosted pregame tailgate, featuring music, food trucks, games and whatever comradery developed. Once inside local marching bands could be Continued on page 8

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December 21-27, 2023

Developer selected to redevelop iconic General Hospital

By Inglewood Today Junior Writer

Tuesday, December 19th was a historic day for the Los Angeles County Board of Supervisors and the residents of Boyle Heights. After more than

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The LA County Board of Supervisors agreed to give a contract to a developer to build housing, mixed use and laboratories and even a hotel at what is the old General Hospital in Boyle Heights seen here on Tuesday, Dec. 19, 2023. The huge “reimagining” of this iconic place has been in the works for six years. (Photo by Dean Musgrove, Los Angeles Daily News/SCNG)

two years in the works, the Board of Supervisors announced the selection of a development team to transform the iconic, yet vacant, L.A. County General Hospital building into an innovative mixed-use space for working-class and homeless residents.

The chosen developer, Centennial Partners, is a partnership between Primestor and Bayspring Development.

They have pledged to build between 800 and 1,000 housing units on the site’s 25 acres of space, alongside office spaces, retail opportunities, a hotel, and laboratories. This comes as a major relief to the residents of the affected community; currently, they are dealing with skyrocketing rents and a severe lack of affordable housing. Thanks to the Board of Supervisors’ decision, the chances of the community suffering any further gentrification are significantly reduced.

First District Supervisor Hilda Solis and other board members have worked for years to see this project come to fruition. Upon the announcement, Solis met with cheers in a statement that highlighted the importance of the project: “The need for affordable housing in Los Angeles County, especially the Eastside, is greater than ever. I am proud to take this next step to repurpose a historic county landmark to meet our greatest need.”

Under Centennial Partners’ proposal, at least 30% of the units constructed will be affordable housing. However, some members of the community strongly

advocated for a higher percentage, an estimated $1 billion, and will with the attendance of several speakers be developed in a public-private from Los Angeles-based nonprofit partnership. To cover the additional

Los Angeles County was beginning to look into the feasibility of using the old, idled General Hospital and surrounding grounds in Boyle Heights, for new uses during a tour on Dec. 14, 2022. A developer was chosen by the Board of Supervisors on Tuesday, Dec. 19, 2023. (Photo by David Crane, Los Angeles Daily News/SCNG)

Community Power Collective. Eva Garcia, an organizer with the same group, addressed the board: “As an organizer of tenants, I also see the need for affordable housing and we don’t want just 30% we want 80% because our community needs it.”

The project is expected to cost

cost needed to restore the art deco building to its former glory, state grants, federal subsidies, and funds obtained by Supervisor Solis have been allocated towards the project. The Continued on page 7

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December 21-27, 2023

Healthcare facilities in Southern California begin a 7-day strike

By Inglewood Today Junior Writer

Around 1,800 frontline healthcare workers at four Prime Healthcare facilities in Southern California are planning to go on a seven-day strike over the Christmas holiday, starting on Wednesday.

This will be the second strike at Prime Healthcare facilities in the region. The first strike took place in October when the same union, SEIU United Healthcare Workers West, went on a five-day strike.

The four Prime Healthcare facilities that will be affected by the strike starting on Wednesday are Prime St. Francis Medical Center in Lynwood, Prime Centinela Medical Center in Inglewood, Prime Encino Medical Center in Encino, and Prime Garden Grove Hospital Medical Center in Garden Grove.

During the strike, picket lines will run daily from 7 a.m. to 2 p.m. from Wednesday to Friday. The strike will continue through the holiday, and workers will return on December 27, according to SEIU. Prime Healthcare, based in Ontario, California, has expressed disappointment in the strike and stated that negotiations with SEIU are ongoing. The company claims to have made proposals that would increase

Nurses, medical assistants, ER techs and others at four Prime Healthcare hospitals launched their second strike of the year Wednesday, Dec. 20, claiming severe understaffing and high turnover have undermined patient care. Striking workers at St. Francis Medical Center in Lynwood are seen here. (Photo courtesy of SEIU- United Healthcare Workers West)

wages, provide a valuable healthcare plan, maintain important benefits, and be competitive with other hospitals in the market.

Regardless of the strike, Prime Healthcare says it remains committed to providing quality patient care to communities throughout the holidays and always.

Workers at Prime Healthcare hospitals in Southern California are going on strike due to long-standing issues of understaffing, worker turnover, and concerns about patient care. The SEIU-UHW union has claimed that their efforts to address these issues through negotiation have been met with bad-faith bargaining and unfair labor practices by Prime Healthcare management.

Dolores Aguilar, a unit secretary at St. Francis Medical Center, stated that Prime management has been intimidating and silencing healthcare workers who raise concerns about patient care and staffing. Aguilar and three other front-line healthcare workers were suspended from the medical center after participating in a protest at Prime Healthcare’s headquarters in Ontario.

The strike includes front-line

healthcare workers such as emergency among others, according to the union. room technicians, licensed vocational Despite the strike, Prime Healthcare nurses, certified nursing assistants, has stated that their hospitals will radiology technicians, medical remain open. assistants, and respiratory technicians,

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December 21-27, 2023

Area Communities S e r v i n g L a d e r a , H a w t h o r n e , W e s t c h e s t e r, L a w n d a l e , G a r d e n a , C a r s o n

Los Angeles Rams Continue To Grow The Game Of Football For Los Angeles Youth

therams.com.

In Partnership with USA Football & Riddell, Rams Surprise Six Local Youth Football Programs with $75,000 Donation at Rams-Commanders Week 15 Matchup Prior to their Week 15 victory over the Washington Commanders, the Los Angeles Rams hosted representatives from six local youth tackle football programs for a visit to NFL Los Angeles, the home of NFL Network located right across from SoFi Stadium. During the visit, with the support of USA Football and Riddell, the Rams surprised the group with a $75,000 donation for equipment and coaching certifications.

The donation was announced live on NFL GameDay Morning, the segment can be viewed here. This season, the Rams have partnered with USA Football, the sport’s governing body, to provide $120,000 in grants to local youth and high school football programs to grow the game of football.

The Rams are driven by the fact that talent is equally distributed, but opportunity is not. The organization is committed to growing the game of football by providing access and opportunity for all youth across Los Angeles. Through various programs, leagues and free camps and clinics, the organization has exposed over 40,000 youth throughout the Southern California region to opportunities within the game of football.

“We view football as a platform that addresses education inequities, youth justice and mentorship. Our goal at the Rams is to enhance opportunities for all youth to create pathways through sport and ensure that the game is growing for all members of the community,” said Johnathan Franklin, Rams director of social justice and football development.

The Rams continuously use football to unite communities. By supporting youth football programs coached

by Los Angeles Police Department (LAPD) officers serving youth in local public housing developments, the Rams not only provide access to opportunity but also bridge the gap between communities of color and law enforcement. The Watts Rams and North-East Lincoln Rams are coed youth football programs that give 350 youth the opportunity to see police officers as human beings and mentors.

The Rams fund all football components for the programs including uniforms and equipment as well as provide access to engagement opportunities with the Rams organization.

The North East Lincoln Rams and Watts Rams were among the six programs that will benefit from Sunday’s donation. The other programs that will benefit include the Anaheim Rams, Antelope Valley Rams, Conejo Rams and Los Angeles Rams.

Participants reach from LA’s Inland Empire to Ventura County and down to the San Diego region.

Since returning to Los Angeles in 2016, the Rams have supported over 20,000 youth tackle and flag football participants through school districts, leagues and non-profits. They also have launched leagues and restored sports in communities where football was not previously present through Los Angeles County Parks and Recreation, local Boys and Girls Clubs and Salvation Army sites. The Rams have provided flag kits, jerseys, cleats and resources to many programs through sponsorship.

With programs such as their annual High School All-Star Flag Football Tournament, Beyond the Bell Flag League and Girls Flag Football League of Champions, the Rams aim to expose young girls and boys to the sport through flag football. In partnership with organizations like Bridgestone and USA Football, the Rams have hosted flag football jamborees and skills clinics with 165 girls’ flag teams for over 3,300 total young athletes.

The Rams know that football develops strong character, as well as physical and mental health and wellness. The same standard holds for excellence in the classroom. The Rams encourage young athletes to stay focused off the field through programs such as the Rams Academic Challenge and RISE with the Rams that motivate goal setting, self-discovery, work ethic and cross-cultural unity.

In addition to reaching aspiring athletes, the Rams provide coaches

with educational opportunities to best support the next generation. Through coaching clinics and shadow programs, the Rams have supported over 300 schools and more than 700 coaches across Los Angeles.

Albertsons/Vons/Pavilions also supports the Rams High School Coach of the Year which recognizes a nominee from their High School Coach of the Week winners. The Coach of the Year is recognized in an on-field moment at a Rams game and awarded $10,000 for their football program.

In partnership with Riddell, USA Football awards up to $2 million annually through its grants program to flag and tackle programs. The youth programs that received the donation also are provided access to coaching certification. USA Football’s coach certification is the only tackle football certification accredited by the United States Center for Coaching Excellence (USCCE).

Through their youth and high school football efforts, the Rams have provided over $1 million in total funds to help inspire Los Angeles youth to see opportunities within and around the game of football.

To learn more about the Rams efforts to grow the game of football through connecting with local youth, please visit https://www.therams.com/community/.

December 21-27, 2023

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Sports & Entertainment

Los Angeles Chargers Name Giff Smith Interim Head Coach and JoJo Wooden Interim General Manager

By Brock Anderson

The Los Angeles Chargers today named Giff Smith Interim Head Coach and JoJo Wooden Interim General Manager for the remainder of the 2023 season.

Smith, a 32-year coaching veteran, has been with the Chargers since 2016. In 12 NFL seasons as a defensive line and outside linebackers coach for the Bills, Titans and Chargers, Smith has coached five players to a combined 10 Pro Bowl selections — including Khalil Mack (2022) and Joey Bosa (2017, 2019-21). Part of a defensive staff for the Chargers that finished ranked inside the top-10 in total defense in three consecutive seasons from 2018-20, this season, Smith’s outside linebacking

corps has recorded 26.5 of the team’s 44 sacks, including Mack’s NFLhigh 15 sacks.

Wooden joined the Chargers in 2013 as Director of Player Personnel, overseeing both the pro and college scouting departments for the team. Prior to joining the Chargers, he spent 16 seasons (19972012) in the personnel department for the New York Jets, working his way from Pro Personnel Assistant to Assistant Director, Player Personnel.

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December 21-27, 2023

How Small Businesses Can Capitalize on PostChristmas Sales Opportunities

Aden Ferguson

The holiday shopping season is a crucial period for small businesses.

Despite the flurry of customer activity, many small business owners face lower sales immediately following the Christmas rush. Rather than stagnating, savvy entrepreneurs use the postChristmas sales lull as an opportunity to reconnect with shoppers in creative ways. Below are strategies local small business owners recommend to boost visibility and drive foot traffic towards the end of December and into the new year.

Offer Steep Holiday Clearance Discounts Like most retailers, mom-and-pop store owners are often left with excess inventory of seasonal gifts and holidaythemed products. Slash prices deeply on these items by hosting clearance sales featuring 50-75% off gift sets, decorations, and specialty food and beverages. Place eye-catching signs around high-traffic areas to invite passersby into your charming location to uncover impressive bargains.

Sweetening the deal with free gift wrapping is sure to delight shoppers and quickly move older stock off the shelves.

Use Social Media to Promote PostHoliday Specials In the age of Instagram and TikTok, small businesses must effectively leverage social media to spur sales during slower periods. Recapture audience attention after Christmas by using platforms like Facebook and Instagram stories to advertise special limited-time-only promotions.

Consider hosting contests or giveaways that encourage community

engagement and word-of-mouth Offer Customer Appreciation Perks referrals. Announce flash sale events and Gifts 24 hours in advance to keep fans Showing appreciation for the regular anticipating exciting new deals. customers who have loyally supported

your business builds goodwill that boosts repeat visits, especially during slower retail months. Print thank you cards along with a special coupon code for 10-20% off their next purchase. Have discounts loaded onto loyalty cards and ensure staff greets familiar faces by name. Bundle and market discounted gift packages catered towards male and female recipients for easy Valentine’s Day or early birthday shopping to delight your dearest devotees.

While smaller businesses inevitably face stiffer competition from massive retailers during the holiday shopping blitz, the advantage goes to small and local in January.

Employing these creative tactics helps neighborhood establishments generate buzz and start the new year off strong. What unique promotional ideas will you implement to ramp up your post-Christmas presence?

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December 21-27, 2023

California’s Affordable Housing Crisis:

Brutal Commutes Threaten Residents’ Quality of Life led to what I call the cross-county commute phenomenon. According to Article (in English): One of the most my research on the state of commutes popular topics among our readers is in Southern California, around 750,000 the exodus of people from a state that people commuted across county lines has experienced nothing but growth in 2020. This number has been steadily in its history. In the past year, I have increasing over the years, primarily closely examined the various factors driven by individuals living in counties contributing to the so-called California such as San Bernardino and Riverside exodus and have spoken to many who commute to Orange and Los former Californians who have chosen Angeles. to relocate.

Between 2016 and 2020, census data They all shared a consistent story, shows that there were 60,000 more describing a phenomenon opposite to commuters driving from Riverside the Gold Rush that brought many to County to Orange County each day California. As the state becomes less compared to the opposite direction. The affordable, some people are drawn to full breakdown by county is detailed in other regions in search of opportunities. my article. The distance between home

By Inglewood Today Junior Writer

$50,000. Similar class dynamics are at play within Los Angeles when it comes to commute times. My analysis shows that residents of the San Fernando Valley and South L.A. have the longest average commute times. Experts explain that both areas have limited public transit options compared to other parts of the city, and they are far from local job centers.

After reviewing the data and speaking to experts, some surprising trends have emerged. For example, the pandemic did thin out traffic, but not in the way I expected. Despite concerns about California losing population, traffic congestion has persisted. Some individuals I spoke to even expressed

PUBLIC NOTICE

Fictitious Business Name Statement File No. 2023247910 The following Person is doing business as: W&F Exclusive 2508 W. 79th Street Inglewood, CA 90305

Registered Owner(s): Wilda Turbi, 2512 W. 79th Street, Inglewood, CA 90305; Fabiola Cartagena, 2508 W. 79th Street, Inglewood, CA 90305 This business is conducted by an individual(s). The registrant(s) commenced to transact business under the fictitious business listed above on November 16, 2023 I (We) declare that all information in this statement is true and correct.

(A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Wilda Turbi and Fabiola Cartagena, Owners.

This statement was filed with the County Clerk on November 16, 2023 NOTICE-In accordance with Subdivision (a) of Section 17920, a Fictitious Name Statement generally expires at the end of five years from the date on which it was filed in the office of the County Clerk, except as provided in Subdivision (b) of Section 17920, where it expires 40 days after any change in the facts set forth in the statement pursuant to section 17913 other than a change in the residence address of a registered owner. A New Fictitious Business Name Statement must be filed before the expiration.

The filing of this statement does not of itself authorize the use in this state of a Fictitious Business Name in violation of the rights of another under Federal, State or common law (See Section 14411 et.seq., Business and Professions Code.)

Original December 7, 14, 21, 28, 2023 IT002230120020391 Inglewood Today

PUBLIC NOTICE

Fictitious Business Name Statement File No. 2023259957 The following Person is doing business as: Rodriguez Empire 1107 E 102nd Street; 1109 E 102nd Street Los Angeles, CA 90002

Registered Owner(s): Juliana Rodriguez, 1109 E 102nd Street, Los Angeles, CA 90002 This business is conducted by an individual(s). The registrant(s) commenced to transact business under the fictitious business listed above on December 5, 2023.

I (We) declare that all information in this statement is true and correct.

(A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Juliana Rodriguez, Owner.

This statement was filed with the County Clerk on December 5, 2023 NOTICE-In accordance with Subdivision (a) of Section 17920, a Fictitious Name Statement generally expires at the end of five years from the date on which it was filed in the office of the County Clerk, except as provided in Subdivision (b) of Section 17920, where it expires 40 days after any change in the facts set forth in the statement pursuant to section 17913 other than a change in the residence address of a registered owner. A New Fictitious Business Name Statement must be filed before the expiration.

The filing of this statement does not of itself authorize the use in this state of a Fictitious Business Name in violation of the rights of another under Federal, State or common law (See Section 14411 et.seq., Business and Professions Code.)

Original December 14, 21, 28, 2023; Jan 4, 2024 IT0042230120020395 Inglewood Today

NAME CHANGE

ORDER TO SHOW CAUSE FOR CHANGE OF NAME Case # 23TRCP00413 ALL INTERESTED PERSONS Petitioner: Anthony Ulises Godinez, 21813 Scannel Ave., Torrance, CA 90503, has filed a petition with the Superior Court Of California, County Of Los Angeles, Southwest District, 325 Maple Avenue, Torrance, CA 90503-5058, to change his name.

FROM: Anthony Ulises Godinez – TO: Anthony Ulises Petrelli

However, not everyone who struggles and work acts as a burden on workingwith the cost of living leaves, and those class individuals. Low-wage jobs are who stay face a housing crisis. They are often easily transferable by location, forced to endure long commutes as job while high-wage jobs are more likely to centers in Southern California become offer remote work opportunities. This less affordable, while population growth leaves those in the middle with longer occurs in the suburbs and exurbs. commutes.

Job centers like Orange County and Data from the 2022 census reveals Los Angeles’ Westside are far from the that Californians who primarily worked exurbs of Riverside or San Bernardino from home had a median annual earning counties, where housing growth is of nearly $80,000, whereas those who higher and prices are lower. This has drove alone to work earned just under

the hope that more people would leave, taking their cars with them.

Ultimately, most experts I have consulted believe that public transit is the only solution to the region’s notorious congestion problems.

However, implementing these solutions will take years, if not decades. In the meantime, working-class Californians continue to bear the burden of long commutes caused by urban sprawl.

NAME CHANGE ORDER TO SHOW CAUSE FOR CHANGE OF NAME Case # 23VECP00704 ALL INTERESTED PERSONS Petitioner: Chierika Iruka Natalie Agbim, has filed a petition with the Superior Court Of California, County Of Los Angeles, 6230 Sylmar Avenue, Room 107, Van Nuys, CA 91401, to change her name.

FROM: Chierika Iruka Natalie Agbim – TO: Chiamonte Robles

Continued from page 2: Developer..

proposal additionally includes a mental ending the homelessness crisis in Los health urgent care center, a residential Angeles. It is a symptom of a vicious withdrawal and management facility, cycle that affects thousands of people and a mental health rehabilitation in the city, where skyrocketing rents center. All this concludes to a total of and limited housing options create 160 beds for people in need. a climate of uncertainty and fear. As This project is of great importance for Edward James Olmos said during the its potential to make a true difference in board meeting, L.A. General Hospital’s

THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing on, December 22, 2023, 8:30 A.M., Dept. M, Room 350, to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name change described above must file a written objection that includes the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing.

Publication Dates: November 30; December 7, 14, 21, 2023.

new chapter comes to life as an effort to “uphold people’s rights to dignity, while bringing an iconic, county asset back to life”. Should the transformation of L.A. County General succeed, it will be a victory worth celebrating for the entire county.

THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing on February 2, 2024, 8:30 AM, Dept. A, Room 510, to show cause, if any, why the petition for change of name should not be granted. Any person objecting to the name change described above must file a written objection that includes the reasons for the objection at least two court days before the matter is scheduled to be heard and must appear at the hearing to show cause why the petition should not be granted. If no written objection is timely filed, the court may grant the petition without a hearing.

Publication Dates: December 21, 28, 2023; January 4, 11, 2024.

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December 21-27, 2023

Continued from page 1: UCLA...

heard captivating the house, before a rousing rendition of the national anthem, performed by host Rob Gronkowski. Gronk presided over the coin toss that was won by Boise State. They deferred to the second half. After defending the north end zone against the Bruins’ leading dive, the Broncos led first with a field goal.

The Broncos shocked UCLA with the most rushing yards allowed in a single game this season with 215 yards during the match up.

The first half found the Broncos scoring on every one of their first half possessions, but in the end the Bruins prevailed with a 35-22 win.

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