Issue No.6 / February 2022
NCS teens’ period poverty campaign hits 1 million views!
What’s inside...
Page 2 CFO Activity Hubs helps to heal Keith’s scars.
Page 4 Ingeus recognised at Greater Manchester Good Employment Awards.
Seven young women who met through National Citizen Service (NCS) have developed an online campaign to raise awareness around period poverty. Even though they have now graduated from NCS, they are continuing their hard work and pledge to play their part in keeping the important conversation alive way beyond their hometown of Brighton. As part of their NCS social action project, the girls created a dedicated TikTok account @BrightonPeriodProject. They have used this to spread important information on period poverty and create a safe space for people to discuss and de-stigmatise ideas around periods. They’ve also used the Issue no.6 / February 2022
platform as a channel to collect and re-distribute period products to those in need. By using popular music or noises which have gone viral on TikTok, and relating that to their content, their platform has now reached over a million views. One video that highlights the woes of having your period racked up nearly 900,000 views on its own – three times more than the population of Brighton. Through their clever partnership with local homeless charity, Antifreeze, to setting up a GoFundMe page and drop off points within the local area, the project has raised thousands of pounds to buy period products and has re-distributed periods products to 1 in 10 of the total population of women in Brighton. The group have also written to charity Period Poverty UK, high street retailers Morrisons and Superdrug, and consumer goods giant, Procter and Gamble – the home of wellknown sanitary brands Tampax and
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Always – to discuss their campaign and to ask for help developing an idea they had similar to the Government’s c-card scheme (aimed at young people between 13-24 years old who can register to get a range of free condoms, information and advice). The girls are pushing for a p-card version that would allow access to free period products to people who need them. Brighton Period Project’s Isobel Hallworth, aged 16, said: “We thank NCS for giving us the tools and the confidence to continue to push the narrative way beyond the programme. We really hope we can roll it out to other parts of the country because we know there is a need for it. Hopefully, us reaching out to the big players in this field will come to something and help spread that change.” “This is such an important, life-altering initiative” said Miriam Jordan Keane, Chief Brand Officer at NCS Trust. “That young women in 2022 are suffering from period poverty in our country is heart-breaking, and I am so proud of the seven teenagers in Brighton who 1