Infront's Active Lifestyle

#AllAboutActiveLifestyle

MARKETING RIGHTS OVERVIEW ACTIVE LIFESTYLE

MARKETING RIGHTS

#AllAboutActiveLifestyle

ACTIVE LIFESTYLE GLOBAL HYROX ABBOTT WORLD MARATHON MAJORS • Boston Marathon • London Marathon • Berlin Marathon • Chicago Marathon • Age Group World Championships AWMM CANDIDATES • Sydney Marathon • Cape Town Marathon

MARKETING RIGHTS

#AllAboutActiveLifestyle

ACTIVE LIFESTYLE DACH (GERMANY, AUSTRIA, SWITZERLAND • B2Run • XLETIX / XLETIX Kids • Megamarsch • Muddy Angel Run • Berlin Half Marathon • German Triathlon Union UK • Ride Across Britain • Threshold Trail Series • ENDURE24

ITALY • Rome Marathon

Key Markets

USA

United Kingdom

Deutschland

#AllAboutHYROX

Australia

HYROX

THE FITNESS COMPETITION FOR EVERYBODY

KEY FACTS •

•

•

•

A measurable competition for millions of athletes who consider functional fitness or going to the gym as their sport of choice HYROX is a platform for the fit and healthy lifestyle minded community It combines 8 strength and endurance workouts with 1km runs in between It is tough, emotional, inclusive and designed for every body

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WHEN & WHERE

PARTICIPANTS

DIGITAL

AUG - JUNE

>200k

400,000+

3 key markets

>1,000k

>120,000

calendar

North America, APAC & Europe

+60 events worldwide

participants worldwide

gym affiliates

18-44 years old 84% of participants

25-34 years old 40.6% of participants

global follower

newsletter contacts

>60%

opening rate

PACKAGES starting at €1m

Global Partner

€500k

Premium Partner specific market; e.g. USA, Europe

€150k

Premium Partner DACH

310k+ follower

180 million

approx. half of the global gym memberships we consider our target group

May 2023

Key Markets

#AllAboutMarathon

USA

BOSTON MARATHON

THE WORLD'S OLDEST MARATHON EVENT

KEY FACTS •

•

•

•

Heritage: starting in 1897, the Boston Marathon is the oldest and arguably most traditional public marathon event with the first woman to run a marathon Roberta Gibb (without a bib number) was the first woman to run the marathon in 1966.

A year later, in 1967 Catherine Switzer followed with a number not identifying herself as a woman The Boston Marathon is held on Patriot’s Day, the third Monday Clickin to April edit Disclaimer

WHEN & WHERE Boston

15 April 2024

PARTICIPANTS 30,000

DIGITAL 8.8 million

capped annual participation

accumulated on TV & Live Streaming

40-59 years old

370k

43%

278k+

52% of participants

57% male

female

100,000 Expo visitors

Follower

Follower

288k

App Downloads on Race Weekend

1 million Spectators on track May 2023

PACKAGES starting at

$250k

third level sponsorship

Key Markets

#AllAboutMarathon

United Kingdom

LONDON MARATHON

THE BIGGEST CHARITY EVENT IN THE WORLD

KEY FACTS •

•

•

12 consecutive world records for annual charity fundraising 1 Billion £ raised for good causes since 1981 with the help of approx. 2,500 charities Ambitious goal to have 50,000 kids running the mini London Marathon

•

National TV coverage

•

Part of the Abbott World Marathon Majors (6 biggest marathon events worldwide)

WHEN & WHERE London

21 April 2024

PARTICIPANTS 48,000

runners and 500k applications

30-49 years old 78% of participants

DIGITAL

starting at

5.4m

unique website visitors

46%

male

female

Peak TV viewers

Follower

229k+ Follower

120,000 Expo visitors

1.5 milion

372k

App Downloads on Race Weekend

Spectators on track Click to edit Disclaimer

£250k

third level sponsorship

2.1m

402k+ 54%

PACKAGES

May 2023

Key Markets

#AllAboutMarathon

Deutschland

BMW BERLIN-MARATHON

THE CURRENT WOMEN’S WORLD RECORD TRACK

KEY FACTS • • •

•

WHEN & WHERE

PARTICIPANTS

DIGITAL

PACKAGES

World record race track run

by Eliud Kipchoge in 2:01:09

Berlin

45,000k+

1.5 Mio.

€500k

Overall 12 world records on this track and 9 since 2001

24 September 2023

20,000k

329k+

€150k

Most popular marathon in Germany and Europe– double the amount of registrations than actual runners can participate Part of the Abbott World Marathon Majors (the 6 biggest marathon events worldwide)

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website visits

participants

at side events as inline skating, mini Marathon, etc.

51% male

49% female

follower

195k+ follower

150k

app downloads at race week

May 2023

Main Sponsor Co-Sponsor

€70k Partner

Key Markets

#AllAboutMarathon

USA

CHICAGO MARATHON

THE CURRENT MEN’S WORLD RECORD TRACK

KEY FACTS •

Begins and ends in historic Grant Park

•

Known for its flat and fast course

•

It’s the site of two previous Men World Record’s and three Women World Record’s

•

Brigid Kosgei ran the Chicago Marathon in 2:14:04 in 2019, the current world record

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WHEN & WHERE Chicago

8 October 2023

PARTICIPANTS 45,000

DIGITAL 0.5m+

Peak TV viewers

runners

25-55 years old

241k

47%

143k

85% of participants

53 male

female

PACKAGES starting at

$250k

third level sponsorship

Follower

Follower

120,000 Expo visitors

May 2023

Key Markets

FLAG

USA

#AllAboutMarathon

Europe

AWMM AGE GROUP WORLD CHAMPIONSHIPS

THE PINNACLE EVENT FOR AMATEUR RUNNERS

KEY FACTS •

•

•

A tier 1 opportunity for a Title Partner to connect with the global running community at the very pinnacle of the sport.

The most ambitious age group marathon runners from all over the world would qualify via the Age Group Rankings, culminating in a designated pinnacle event, The Age Group World Championships with the ambition to make this a standalone event.

Unique opportunity to communicate with the global running community via the World Championships, Rankings, the six marathon majors, expansion candidate cities and over 350 associated Age Group Qualifier events in 91 countries.

WHEN & WHERE Embbedded in the Chicago Marathon

8 October 2023 Embedded in the 2024 Sydney Marathon and standalone on a yearly reoccurrence 2025 moving forwad

PARTICIPANTS 3,000

participants out of 1 million trying to qualify

10,000

invited athletes as a goal moving forward

35-54 years old 66% of participants

60% male

DIGITAL 400k

Contacts to dedicated and engaged runners through the Rankings platform

193k

Follower

126k

Follower

40% female

50% earn 100k or more May 2023

PACKAGES $2.5m

Title Sponsor

Key Markets

#AllAboutMarathon

Australia

SYDNEY MARATHON

SYDNEY’S ENTRY TO HOST A MAJOR

KEY FACTS •

•

•

The Marathon is recently been nominated as an “Abbott World Marathon Major” candidate One of the most scenic running events crossing the Sydney Harbour Bridge before finishing at the Opera House Overall Running Festival accounts for over 40,000 participants in 4 competitions: a 3.5k family run, the 10k Bridge Run, the Half Marathon and the Marathon

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WHEN & WHERE Sydney

17 September 2023

PARTICIPANTS 10,000+

Marathon Runners + 15k runners in shorter distance competitions

25-59 years old 77% of participants

51% male

49%

DIGITAL 2.5m+

TV viewers accumulated

52k

PACKAGES starting at

$1.5m

Title Partner

Follower

$250k

12k

$100k

Main Sponsor

Follower

Sponsor

female

100,000 Expo visitors

May 2023

Key Markets

#AllAboutMarathon

South Africa

CAPE TOWN MARATHON

THE FIRST AFRICAN MAJOR

KEY FACTS •

•

The Marathon is recently been nominated as an “Abbott World Marathon Major” candidate Africa’s only World Athletics Gold Label Status Marathon

•

85% of the men's top 50 athletes are born in Africa and its time to acknowledge the continents credibility

•

One of the World’s First Climate Neutral Marathon events

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WHEN & WHERE Cape Town

15 October 2023

PARTICIPANTS 15,000+

Marathon Runners + 15k runners in shorter distance competitions

38% male

62% female

DIGITAL Live TV coverage to come in 2023

PACKAGES starting at

$300k

Main Sponsor

55k

Follower

14k

Follower

May 2023

Key Markets

Germany

Switzerland

#AllAboutCorporateFitness

Europe

B2RUN CORPORATE RUNNING SERIES

#1 RUNNING SERIES IN DACH

KEY FACTS • • •

•

WHEN & WHERE

Market leader as Germany's biggest running series

APR-SEP

B2B & B2C communication platform

6 countries

Team incentive for employees marked with high satisfaction rate (combined with after run get-together) Promoting and encouraging active lifestyle in companies through workplace health management

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events calendar GER, SUI, AUT, POR, CRO & GRE

26 events

per season in Germany and Switzerland

30k

participants in Munich’s Olympic stadium each year

PARTICIPANTS 200k+

participants (in Germany and Switzerland)

38 years old

average age of participants

50 male

€3.6k

50% female

MEDIA DATA 12.5m+

website views

50k+

page like

4.6k

followers

300k

newsletter contacts

net household income

B2Run Germany May 2023

PACKAGES starting at €300k Competence Partner (Germany)

€150k

National Supplier (Germany)

€15k

Location Partner (Germany)

Key Markets

Germany

#AllAboutOCR

Austria

XLETIX CHALLENGE PRESENTED BY MAXINUTRITION

MOST POPULAR OBSTACLE RUN IN DACH

KEY FACTS •

Biggest obstacle running series in DACH region with focus on team incentive

•

Participants are young, active, share love for brands and are well-funded

•

Established social media community facilitating participation year by year

•

Strong affinity for outdoor lifestyle and nature

WHEN & WHERE

PARTICIPANTS

MEDIA DATA

PACKAGES

MAY - SEP

45k+

3.1m+

€100k

Germany & Austria

16-39 years old

1.7m+

90% of participants

views

€50k

5 – 7 events

Well Educated

135k+

events calendar

in multiple locations per season

website views

participants

74% have a university degree

64% male

36% female

Top Partner Main Partner

€10k

Location Partner

page like

34,2k+ followers

May 2023

Key Markets

Austria

Germany

#AllAboutFamily

Switzerland

XLETIX KIDS

FIRST XLETIX SERIES FOR FAMILIES

KEY FACTS • • •

• •

WHEN & WHERE

PARTICIPANTS

Obstacle running series for kids between 5 – 15 years

MAY - SEP

99k+

Events in up to 10 metropolitan areas

GERMANY, AUSTRIA & SWITZERLAND

5-15

An event for the family: All kids participate with a legal guardian, mainly mom or dad One of the biggest family events in DACH Incorporated charity campaign to raise awareness for more sport and healthy food for children

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annually

in multiple locations

Fast growing social media community

participants

page like

Presenting Partner

€50k

Main Partner

12k+

followers

male

€300k

Top Partner

9k+

Each child starts with a parent/legal guardian

50

PACKAGES

€100k

years old

12 events per season

MEDIA DATA

€7k+

50%

Location Partner

female

May 2023

Key Markets

Germany

Austria

#AllAboutWomen

Switzerland

SCHAUINSLAND MUDDY ANGEL RUN

THE BIGGEST MUD RUN FOR WOMEN ONLY

KEY FACTS • • • •

WHEN & WHERE

PARTICIPANTS

MEDIA DATA

PACKAGES

Hugely successful obstacle mud run for women only

MAY - SEP

115k+

7.6m+

€125k

Digital and social media natives

Germany, Austria & Switzerland

16-39 years old

200k+

€60k

Highly receptive for new products and experiences Motivated to enhance their general well-being and at the same time have fun

•

Participants are young, active, and affluent

•

Incorporated charity campaign to raise awareness against cancer

events calendar

in multiple locations

12 events per season

participants 81% of participants

well educated

74% have a university degree

website views

Top Partner Main Partner

page likes

€10k

1.5m+

Location Partner

views

54k+

followers

60,5k+ followers

May 2023

Key Markets

Germany

#AllAboutHiking

Austria

MEGAMARSCH

THRIVING MASS PARTICIPATION HIKE

KEY FACTS • •

•

WHEN & WHERE

Challenge for body and soul: 100km in 24h or 50km in 12h

FEB -DEC

Start in the afternoon through the night with sunrise to finish at midday/afternoon

3 countries

Hiking routes around metropolitan areas (e.g.

Hamburg, Berlin, Vienna)

21 events

•

Participants show strong affinity for outdoor lifestyle and nature

•

Brand fit for health, nutrition, outdoor and navigation industries Click to edit Disclaimer

events calendar in multiple locations per season

PARTICIPANTS

MEDIA DATA

PACKAGES

40k+

2 million

€80k

25-54 Years Old

114k+

€10k

German and Austrian participants

91% of participants

49% female

website visits

Top Partner Supplier

page like

€5k

27k+

Location Partner

followers

May 2023

Key Markets

#AllAboutMarathon

Deutschland

BERLIN HALF MARATHON

FASTEST HALF MARATHON IN GERMANY

KEY FACTS • •

•

•

The biggest and fastest half marathon in Germany First sold-out running highlight of the year in the German capital Elite athletes appreciate the start in April so we can welcome a national and European elite runner field

WHEN & WHERE Berlin

2 April 2023

PARTICIPANTS 35.000k+

male

39% female

49% female

€100k

17k+

€50k

follower

13k+

follower

Relatively high women participation compared to other long-distance races

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PACKAGES

1 Mio.

website visits

participants

61% 51%

DIGITAL

January 2023

Main Sponsor Co-Sponsor

€20k Partner

Key Markets

#AllAboutTriathlon

Germany

DEUTSCHE TRIATHLON UNION

LIFESTYLE, COMPETITIVE AND PERFORMANCE-ORIENTED

KEY FACTS • •

•

•

WHEN & WHERE

PARTICIPANTS

MEDIA DATA

PACKAGES

Union of 60,000 members in more than 1,500 clubs

JUN - AUG

28 athletes

30k

€200k

Partner of overall 28 national team athletes represent Germany

min. 6 events

15k+

47k+

€50-100k

Incorporates the WTCS Hamburg flagship event in possible partnerships extensions Further communication possibilities in TriathlonDEvents & German Triathlon Bundesliga

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events calendar per season

German National Team age groupers

500

professionals

10,000

DTU Start Pass entries

Main Partner Co-Sponsors and Suppliers

page like

47k+

followers

triathletes in HH at the World’s Biggest Tri

May 2023

Key Markets

#AllAboutCycling

United Kingdom

RIDE ACROSS BRITAIN

THE UK’S ULTIMATE BUCKET LIST CYCLE

KEY FACTS •

•

WHEN & WHERE

PARTICIPANTS

DIGITAL

The leading and biennial Land’s End to John O’Groats ride, with 1,000 riders taking on the 9 day and 980-mile journey

SEPTEMBER

1,000

700k+

Breath-taking route that takes you from the jagged Cornish coast to the peaks of the Scottish Highlands

30 Countries (UK) end to end of the UK

>600 companies

150k+

9 Stages

£80k

2.9m+

•

A sell out event, with limited places in high demand & high corporate uptake

•

Year-round engagement with full comms plans and training platform

•

Record-breaking fundraiser (>£1m pa) • Winner of Best B2B and Mass Participation Sponsorship Awards at UK Sponsorship Click awards to edit2020 Disclaimer

biennially

Covering 23 counties and running close to key cities including Bristol, Bath, Manchester, Liverpool, Carlisle, Edinburgh and Inverness.

participants represented since 2010

median income of riders in 2019

social reach per year web sessions per year branded impressions per year

19 Countries

represented in 2019

Social Reach: Instagram and Facebook All data taken from 2019 event year

PACKAGES £75k+

Category Partners incl.: Automotive Haulage Wellbeing Technology Option for Value in Kind

£50k+

Stage Sponsor

Key Markets

#AllAboutCycling

United Kingdom

THRESHOLD TRAIL SERIES

UK’S FAVOURITE TRAIL EVENTS FOR ELITES TO FIRST TIMERS KEY FACTS • •

•

•

WHEN & WHERE

PARTICIPANTS

DIGITAL

PACKAGES

Two weekend events in stunning UK locations

June & July

5,000+

350k+

£200k

Entry options for all: walk, jog or run distances up to 100km

2 locations

18 - 80 years old

60k

£100k

Novice to Elite

9m+

£10k+

All inclusive and accessible, with regular pit stops & overnight camping Voted UK’s Best Endurance Event for last four years

•

Market leading fundraising platform with >£1m raised per year for hundreds of charities

•

National series sponsorship available forClick 2023+ to edit Disclaimer

annually

across the UK

participants

web sessions per year

intergenerational

first timers to world class

50% male

following on social media branded image impressions per year

50% female

May 2023

Series Title Partner Single Event Title Partner Category Partners incl.: Automotive Haulage Wellbeing Technology Option for Value in Kind

Key Markets

#AllAboutRunning

United Kingdom

ENDURE24

GLASTONBURY FOR RUNNERS: UK’S LEADING 24 HR CHALLENGE DESIGNED FOR SUPER SOCIAL TEAMS OR SOLO RUNNERS KEY FACTS •

•

WHEN & WHERE

PARTICIPANTS

DIGITAL

PACKAGES

A 24-hour solo or team relay race run over a 5-mile trail loop on stunning private estates

Wasing Park, Reading

10,000+

116k+

£200k

Multiple entry options from one 5- mile lap to >100 miles for a solo

Bramham Park, Leeds

42 years old

620k

£100k

>45 countries

150k+

£10k+

•

Runners and support teams camp all weekend with the run from midday Saturday to midday Sunday

•

Mass camp allows extended contact time and leads to fantastic atmosphere throughout the event

•

Ideal option for coverage across the North and South of the UK Click to edit Disclaimer

June June

participants & supporters average age of participants represented in 2022

48% male

web sessions per year Facebook reach per year Facebook engagement per year

52% female

May 2023

Series Title Partner Single Event Title Partner Category Partners incl.: Automotive Haulage Wellbeing Technology Option for Value in Kind

Key Markets

#AllAboutMarathon

Italy

ROME MARATHON

THE ETERNAL CITY’S RUNNING LEGACY

KEY FACTS • •

•

•

•

Italy’s biggest marathon participation per event Fascinating running track including all famous landmarks from the eternal city

WHEN & WHERE Rome

17 March 2024

PARTICIPANTS >10,000 runners

30-59 years old 75% of participants

International starter field with runners from more than 50 countries

40% 60%49%

Expo Village at its centre for partner activations and entertainment for participants

50,000

male

female female

DIGITAL ~0.8 m+

on national TV

109k+

starting at

€80k

Main Sponsor

Page Likes

€40k

17k+

€20k

Follower

Expo visitors

National TV coverage at Rai Sport

Click to edit Disclaimer

PACKAGES

January 2023

Official Sponsor Official Supplier

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