Modern Food Processing - May 2013

Page 1

Also available in Sri Lanka, Malaysia, Singapore, Thailand, Taiwan, China & Hong Kong

Modern Food Processing

May 2013


Prepared foods: Next growth driver…


ith ever-growing economic complexities, it is becoming crucial for companies to align their product strategies in the best possible manner with multiple markets across the globe that are at different stages of growth. While it may seem simple to say so, getting the link right between evolving economic trends and consumer purchases has been rather difficult.

A recently released whitepaper by the Economist Intelligence Unit (EIU) along with Mintel forecasts that prepared foods and household goods will help drive the Indian Fast Moving Consumer Goods (FMCG) consumption. In this study, EIU, with its well-known expertise in economic forecasting, has teamed up with Mintel, renowned for its knowledge of consumer markets. The result is the development of a new forecasting method, with the scope of coverage being expanded from the macro to the micro, and thereby turning EIU’s five-year household spending forecasts into five-year forecasts for some of Mintel’s FMCG categories. Named ‘Convergence with Divergence’, this whitepaper has predicted key future trends for different FMCG categories in emerging markets, including India. It also analyses the shifting trend of household spending in China, India, Mexico, Turkey and South Africa as against the US and UK over the next three years. According to the report, consumer spending in these emerging markets is likely to grow between 7.7 per cent and 15.2 per cent per annum between 2013 and 2016 – with India growing by over 13 per cent. Let’s begin with some global developments that mark sizeable shifts in spending habits, as outlined in this study. There is an underlying trend towards growing consumption of more expensive prepared foods, be it snack foods in Mexico, breakfast cereals in India, or cooking sauces in China. The mature markets such as the UK are not immune to it, with a rising trend in snacking, which is further aided by new product launches.

For India, the study reveals a gradual shift of consumers from home-cooked commodity food towards prepared food. At the same time, it observes that although spending on ice cream, noodles, tinned food, snacks and breakfast cereals is growing fast here, Indian spending on prepared food remains low, even by South-East Asian standards. While this study is bullish on the buoyant prospects of beverages and alcoholic drinks market in the country, it has revealed that food service market has grown at the slowest yearly rate of 7.4 per cent – despite investments from multinationals.

Editorial Advisory Board

Dr A S Abhiraman

Former Executive Director - Research, Hindustan Lever Ltd

Prof M Y Kamat

Former Head, Food Engg & Technology Dept, UICT, Mumbai

Believe, the above information may provide some useful insights into gaining further clarity on the next stage of growth for the Indian food processing sector, and accordingly enable in setting a strategic path to achieve future goals.

Manas R Bastia May 2013 | Modern Food Processing



Insight & Outlook: Food Retailing


Cover photo: Vijaykumar Soneji; Cover location courtesy: Vadilal Industries Ltd (Pundhra facility, Gujarat)

Organised retail .................................................................. 46 Kirana store.......................................................................... 48

Innovative packaging design.................................................. 50

Fresh food retailing ............................................................ 52

Special Focus: IT in Food Industry Automation in food industry............................................... 32

Automation in brewery........................................................ 34 Automated sorters .................................................................. 36

IT tools for demand planning............................................. 38

Roundtable........................................................................... 40

In Conversation With

Interface - Jai Daryanani, Managing Director, Cosmo Fine Foods............................................................... 53

Machine vision application.................................................. 54 Indian packaged rice market............................................... 56

Ice cream manufacturing..................................................... 58 Resistant dextrin.................................................................. 59

Automation Trends

Piruz Khambatta, Chairman & Managing Director, Rasna Pvt Ltd....................................... 28

Automated weighing system: Right weight, bright gains.......................................................................... 60

Energy Management

Case study - C & A Veltins brewery: Cheers to energy saving prospects with new brewing technology.................. 62

Policies & Regulations Facility Visit: Jain Irrigation Systems Ltd

Reaping fruitful gains in banana processing......................42

Regular Sections Editorial............................................................................. 7 News, Views & Analysis................................................... 12 Technology & Innovation................................................. 23 Technology Transfer......................................................... 26 Projects............................................................................. 68 Tenders............................................................................. 70 Event List......................................................................... 74 Book Review..................................................................... 77 Products ........................................................................... 78 List of Products ............................................................... 86 List of Advertisers ........................................................... 87

APMC Act: Right action must to harvest returns in future................................................................... 64


Manufacturing processed food: How to pass the safety test?..................................................................... 66

Tips & Tricks

Food manufacturing: Tips to use conveyors optimally for enhancing efficiency..................................... 67

Event Preview

IFFA 2013: Driving innovations in meat processing......... 76

Highlights of Next Edition

Special Focus: Dairy Processing Insight & Outlook: Filling & Sealing Technology

Details on page no. 74

Note: ` stands for Indian rupee, $ stands for US dollar and ÂŁ stands for UK pound, unless mentioned otherwise May 2013 | Modern Food Processing


Founder & Editor, Network 18 Raghav Bahl

President & Editorial Director, TV 18 Senthil Chengalvarayan Senior Editor Manas R Bastia

Deputy Editor Rakesh Rao

Editorial Team Prasenjit Chakraborty, Mahua Roy, Marcilin Madathil, Avinash Pandey, Rishab Kothari, Dharitri Dalvi, Avani Jain (Ahmedabad) Art Director Varuna Naik Design Mahendra Varpe

Chief Photographer Mexy Xavier Photography Joshua Navalkar, Nachiket Gujar

BUSINESS CONTROLLERS Lovey Fernandes, Akshata Rane, Deepak Bhatia, Ashish Kukreti, Shwetha ME, Jayashree N, Shefali Mahant


Executive Vice President Ananth R Iyer

Assistant General Manager - PPC Shekhar Khot

Production Team

Surekha Karmarkar, Ravikumar Potdar, Ravi Salian, Sanjay Shelar

Overseas contact

China 1001 Tower 3, Donghai Plaza, 1486 Nanjing Road, West, Shanghai 200040, China Tel: +86-21 6289 – 5533 Ext. 368, Fax: +86-21 6247 – 4855 (Craig Shibinsky) Email: Ringier Trade Media Ltd Hong Kong 9/F, Cheong Sun Tower, 118 Wing Lok Street, Sheung Wan, Hong Kong Tel: +852 2369 – 8788 Ext. 21, Fax: +852 2869 – 5919 (Octavia Au-Yeung) Email: Ringier Trade Media Ltd Taiwan Room 3, Fl. 12, No. 303, Chung Ming S. Rd., Taichung, Taiwan Tel: +886-4 2329 – 7318 Ext. 16, Fax: +886-4 2310 – 7167 (Sydney La) Email: Ringier Trade Media Ltd Singapore Tel: +65 9625 7863; Fax: +65 6841 5273 (Annie Chin) Email: Ringier Trade Media Ltd germany, austria, switzerland Tel: +41-44 734 0472, Fax: +41 44 734 0680 Email: USA Tel: (513) 527-8800 Fax: (513) 527-8801 Email: USA Alfredo Domador, 6505 Blue Lagoon Drive, Suite 430 Miami, FL. 33126, USA Tel: (305) 448-6875 Fax: (305) 448-9942 Ringier Trade Media Ltd

Group CEO, Network 18 B Sai Kumar

CEO-Network 18 Publishing Sandeep Khosla EVP-Human Resources Sanjeev Kumar Singh

Associate Vice President Sudhanva Jategaonkar ADVERTISING Sales Shashin Bhagat (Ahmedabad)

Mahadev B (Bengaluru)

Hari Hara Subramaniam (Chennai)

Balakrishnan.S (Coimbatore)

Surendra Kumar Agrawal (Delhi)

Dominic Dsouza (Hyderabad)

Ameya Gokhale (Indore)

Sandeep Arora ( Jaipur)

Abhik Ghosal (Kolkata)

Inder Dhingra (Ludhiana)

Olwin Dsouza (Mumbai)

Rohit Dass (Pune)

Vipul Modha (Rajkot)

Chirag Pathak (Vadodara)

Marketing Team Ganesh Mahale, Akshaya Jadhav


Distribution Head Sunil Nair

Deputy GENERAL MANAGER Manoj Palsay

Senior Manager - Subscriptions Sheetal Kotawdekar

Co-Ordinators Rahul Mankar, Anant Shirke, Sarita Quadros, Chaitali Parkar, Kamlesh Mathkar, Vaibhav Ghavale


Subscription Services For subscription queries, write to or call +91 22 30034631-34 or toll free 1800 200 1021 Permissions For subscription to copy or reuse material from Modern Food Processing, Write to • Monthly Issue Price: ` 100 • Annual Subscription: ` 799

Views and opinions expressed in this magazine are not necessarily those of Network18 Media & Investments Ltd (Network18)*, its publisher and/or editors. We at Network18 do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Network18 does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Network18 does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Network18 reserves the right to use the information published herein in any manner whatsoever. Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18. Senior Editor: Manas R Bastia Printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Food Processing is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 25262. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition.

*Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

May 2013 | Modern Food Processing


News, Views & Analysis

Food packaging

Austrian firm acquires stake in Parikh Packaging

Constantia Flexibles Group, headquartered in Vienna, Austria, has signed an agreement to acquire 60 per cent stake in the Ahmedabad-based Parikh Packaging. Thomas Unger, CEO, Constantia Flexibles, said, “With this acquisition, we are operating in a highly attractive growth market. India has an ever increasing middle class with growing demand for packaged food and healthcare products, which we want to address with top quality products and services. We also want to support the growth of our international key accounts in this market.” Parikh Packaging, which has sales of around $ 29 million, serves the food, health and personal care and non-food industries. The acquisition is part of the international growth strategy of Constantia and constitutes another important step for further growth and expansion in Asia.

Market forecast

Indian beverage industry’s double-digit growth to continue in 2013

The Indian Beverage Association (IBA) expects the country’s beverage industry to continue to grow in double digits in 2013, despite the recessionary trends being shown by most economies the world over, including the Indian economy. This industry could witness a revolution, fuelled by changing lifestyles, a growing middle-class, rapid urbanisation and increased disposable incomes. The non-alcoholic ready-to-drink beverage segment has been growing at a compound annual growth rate (CAGR) of 13 per cent since 2009, and is one of the segments that have defied the slowing economic growth. This industry is witnessing robust growth, driven by a

Business strategy

China and India emerge as lucrative markets for Novozymes

Peder Holk Nielsen, who took over charge as President & CEO of Novozymes from April this year, is optimistic about the growth of Novozymes in the markets of China and India. He said, “In another ten years, China & India are going to be among the top 4-5 economies. Novozymes already has a strong position in both China and India. While China is the second biggest market for Novozymes, our Indian operations have grown from 2 - 450 employee organisation since we started in 1983.” According to him, for these economies to maintain their Peder Holk Nielsen fast growth trajectory will put a tremendous pressure on its resources and environment. “This scenario poses an opportunity for Novozymes because our technology helps our customers make more and better products with less raw material inputs and less waste,” added Nielsen. Prasenjit Chakraborty


Mad Over Donuts launches Crème de la Cookie festival

Singaporean gourmet donut brand, Mad Over Donuts, recently launched a unique Crème de la Cookie festival, by introducing donuts that are infused with Oreo cookies and cream. The festival features four donuts made from the on-trend, indulgent flavours 12

Modern Food Processing | May 2013

of cookie and cream. The exciting new range includes Cookie ‘n’ Crème Delight, Cookie Crush, Twilight and Dark Knight. It is priced at ` 50 per donut; ` 250 for a box of 6 donuts; and ` 450 per box of 12 donuts.

combination of factors such as increased investments and innovations. Yatindra R Sharma, Managing Director, KHS Machinery Pvt Ltd, said, “Indian market is growing at a rapid pace when it comes to the beverage sector. Segments in the beverage sector such as water, juices, soft drinks have seen double-digit growth in the last 4-5 years. Thus, there is volume growth, which means that the business for allied industry is also definitely promising.” However, the government needs to take a long-term view on the industry while formulating policies or else there is a chance this industry’s growth may get derailed. IBA aims to act as a catalyst to enable the non-alcoholic beverage industry to play an increasingly significant role in the growth of the economy, by providing employment opportunities and driving income growth and therefore has raised its expectations with the government authorities. Avani Jain


Mondelez nominates Ratan Tata to Board of Directors

Mondelez International Inc, one of the major global food companies and the owner of Cadbury brand, has nominated Ratan N Tata to its Board of Directors. Shareholders will elect 11 directors for one-year terms at Mondelez’s Annual Meeting, which will take place on May 21, 2013. Tata, 75, is Chairman of the Tata Trusts, which are among the largest private sector philanthropic trusts in India. “Tata is an outstanding candidate for our Board. A global citizen and accomplished innovator, Tata’s career achievements are truly impressive. His operating experience and marketing expertise, particularly in developing markets, will be terrific assets to our Board and to Mondelez International,” said Irene Rosenfeld, Chairman and CEO. Mondelez International. Prior to his current role, Tata served as Chairman of Tata Sons Ltd, the holding company of the Tata Group, from 1991 until 2012.

News, Views & Analysis


SOM Group to focus on North East for manufacturing base

SOM Distilleries & Breweries Ltd is actively looking at North Eastern States to increase its manufacturing footprint, which will add its bottom line margins. Besides, it also plans to achieve a pan-India footprint with its brands in the next 4 quarters. The company, which presently has a plant in Sehatganj village near Bhopal, is one of the largest distilleries in central India with a production capacity of 26.4 million litre per month. The bottling capacity in the first phase of the unit is 2.5 lakh cases of IMFL per month, which is expandable to 6 lakh per month in a single shift.

The company recently ventured into the premium alcoholic beverage category with the launch of MILESTONE 100 brand. Deepak Arora, CEO, SOM Group of Companies, said, “Our company has completed 25 years of successful operations. Now, we have entered into the premium segment by introducing MILESTONE 100 premium whisky.” The company has extensive marketing and distribution network covering major states. It also has an extensive export network to more than 18 countries. Mahua Roy

Food ingredients

Tropolite Foods plans pan-India distribution for its dairy ingredient

The Gwalior-based bakery ingredient manufacturer, Tropolite Foods, is gearing up for a pan-India distribution of its recently launched Flexi Crème - a functional replacement of dairy cream in tetrapack. “Flexi Crème was launched in March 2013 at AAHAR 2013, and initially we are targeting eight cities which include Delhi, Ludhiana, Chandigarh, Lucknow, Mumbai, Hyderabad, Bengaluru, and Ahmedabad. After July, the company is planning to launch it on pan-India level,” said Abhishek Ahlawat, GM - Marketing & Strategy, Tropolite Foods Pvt Ltd. According to a Tropolite Foods’ press release, “Flexi Crème has been introduced for the first time in the Indian market and can be stored for nine months at ambient temperature. As the name ‘Flexi’ suggests, it is truly a versatile product that can be used for hot kitchen applications for preparation of curries, soups, pastas, ganache, etc, as well as in cold kitchen for cake icing.” With the increasing demand for low cholesterol product, Flexi Crème provides an alternative to cream enthusiasts who need to avoid the high cholesterol dairy cream, commented Ahlawat. Rakesh Rao


Sigma-Aldrich introduces Vetec brand in India

Sigma-Aldrich Corporation has introduced Vetec brand product line in India. The Vetec portfolio is aimed at meeting the everyday needs of scientists in India and comprises a growing collection of over 400 reliable-quality laboratory reagents, competitively priced to enable their use in routine research. Vetec range includes solvents, buffers, carbohydrates, detergents, inorganic salts and synthetic reagents. Supply chain aspects including quality testing, packaging and distribution of Vetec products are handled at the recently commissioned SigmaAldrich facilities in Bengaluru and Mumbai, and Wuxi in China. “Sigma-Aldrich has been conducting business in India for more than 20 years. Our success will continue to be based upon our capabilities and the ability to customise our offers to meet the demands of the local market,” said Jason Apter, Vice President and Managing Director, Asia-Pacific, Sigma-Aldrich. Sigma-Aldrich offers specialised products that allow food analysts to simplify sample prep, and increase speed and sensitivity for many food and beverage applications.

Moving Restaurant

The Moving Cart soon to expand operations

The Moving Cart - which recently opened its first double-decker mobile restaurant in Mumbai, after its successful venture in Chennai – is planning to expand its

operations in India and abroad. Hardik Shah, Founder, The Moving Cart, said, “Chennai and Mumbai launch has increased the demand for such restaurant in other cities. In the coming months, The Moving Cart will take on new routes in Mumbai, including Bandra-Worli Sea Link and Navi Mumbai Palm beach road. By end of this year, we are planning to launch the bus restaurant in Dubai.” The fully air-conditioned lower deck of The Moving Cart has the luxurious and

elegant sitting, designed with a fantastic ambience created by variation of lights and soft music. The upper deck provides a chance to experience a dining in the open air, while on the move. Live music, delicious food on-the-go makes the ride not only enjoyable but also an adventurous one. Currently, in Mumbai, The Moving Cart takes three voyages of one and a half hour, which starts in afternoon from 1 pm then followed by 8 pm and then at 10 pm. Prasenjit Chakraborty

May 2013 | Modern Food Processing


News, Views & Analysis


BENEO launches smart ingredients to control non-communicable diseases

BENEO, one of the leading manufacturers of functional ingredients, presented a range of smart ingredients at Food Ingredients China (FIC) 2013 that can help to overcome the burden of non-communicable diseases (NCDs) in China and rest of Asia. NCDs include being overweight, obesity, diabetes mellitus, osteoporosis or cardiovascular diseases, as well as gut and dental diseases. BENEO’s functional ingredients can be easily applied to a wide range of food products for infants, adolescents, adults as well as the elderly. BENEO focusses on the manufacture of functional ingredients, such as fibres, sweeteners and texturisers from natural sources that enhance the nutritional value of foods, without compromising on taste and texture. BENEO’s chicory-based prebiotic fibres inulin and oligofructose are used to enhance the fibre content of products across the globe, supporting improved regularity and digestive health, and lowering the glycaemic blood glucose response of foods and drinks. The company’s oligofructose-enriched inulin, Orafti®Synergy1, has shown, in a range of scientific studies, to reduce caloric intake and increase calcium absorption. Its smart release carbohydrate, Palatinose™ (isomaltulose), caters for a healthy and active lifestyle, thanks to its low glycaemic blood glucose response.

Powdered beverages

Rasna to offer new variants at ` 1

With the onset of summers, Rasna has launched four origin-driven variants of Rasna Fruit Fun, the starting price point of which is ` 1 for two glasses. The flavours are Nagpur Orange, Alphonso Mango, Shikanji Nimbupani and Chowpatty Kalakhatta. The launch is the result of extensive research undertaken by the company to identify flavours that consumers can easily relate to and connect with. Sticking to the comfort palate of an Indian consumer with flavours such as kesar elaichi and shahi gulab rose, only makes sense, given that every consumer identifies a certain ingredient

with a specific region more strongly than others. The verdict was unequivocally in favour of origin driven drinks. Thus, the new variants of Rasna Fruit Fun are launched. Piruz Khambatta, Chairman & Managing Director, Rasna Pvt Ltd, said, “We believe in offering the best products to our customers; products that are enriched with natural taste, more nutritional value and a variety of flavours albeit at competitive prices. Thus, this summer, we will introduce the new range of flavours at an economical price.” Avani Jain

Health foods

Zydus Wellness optimistic about new table spread

Zydus Wellness Ltd recently launched premium table spread product Nutralite Omega 3 as a value added and differentiated offering for the health conscious consumers. The company has seen positive responses from consumers about this product. The unique feature about this product is that Nutralite uses omega 3 that is derived from a pure vegetarian source, making this product ideal for vegetarians. This is a new offering from the brand basket of Nutralite which is priced at ` 90 for 200 gm; while the non-omega 3 variant is priced at ` 55 for 200 gm. Elkana Ezekiel, Managing Director, Zydus Wellness, said, “We are currently concentrating on distributing this product via A-class modern retail stores in metros. It is doing fairly well pan-India since the healthcare category as a whole is seeing a rise.” As of now, the product is available in the base flavour. “If we see consumer demand or need for flavoured variants, we are open to launch the same,” added Ezekiel. Nutralite Omega 3 has recently been awarded the ‘Product of the Year 2013’. The award is based on AC Nielsen’s Product of the Year Consumer Survey done across 18,000 consumers in 23 markets in India to shortlist one winner in each category. Mahua Roy

Food logistics

Gati brings Alphonso mangoes straight to consumer’s doorstep Gati Ltd brings India’s most popular Alphonso mangoes straight from the fields of Devgadh/Ratnagiri in Maharashtra to consumer’s doorstep. Available in packs of 1 dozen (approximately 3 kg) they cost ` 799 inclusive of taxes plus free home delivery across 4,200 pin codes in India. Corporates and individuals planning to gift can place bulk orders. 14

Modern Food Processing | May 2013

The mangoes are individually handpicked, specially selected and carefully packed using net and bubble wraps in carton boxes to ensure that they remain farm fresh and give the best flavour and aroma when consumed. These mangoes are procured from the famous Prakash Bang farms in Devgadh/Ratnagiri in Maharashtra. To place an order, one can

simply log on to and make an online purchase, and the king of fruits will be delivered at the consumer’s door step within 5-7 working days.

News, Views & Analysis


Siemens empowers SMEs with technology solutions

Siemens Industry Sector recently unveiled the ‘Siemens Productivity Tour’, a nation-wide, multi-city mobile road show aimed at empowering SMEs across India with technologies for productivity and efficiency. Targeted primarily at automotive, medical, aerospace, power, food & beverages, packaging, textile, printing and pharmaceutical industries, this road show will cover 204 locations in 86 cities across India. Bhaskar Mandal, Executive Vice President and Sector Cluster Lead Industry Sector, Siemens South Asia, said, “It is imperative for manufacturers, especially the SME sector to adopt the latest technologies that enable them to improve productivity, enhance flexibility, optimise costs and increase profit margins. Proven technologies from Siemens can help these industries accelerate their growth and thus gain a competitive edge globally.” On display inside the trailer will be innovative products ranging from variable frequency drives, servo motors, servo drives, motion controllers, CNCs and engineering framework for automation and drive technology. Starting from Delhi, the first leg of the ‘Productivity Tour’ will cover 14 cities of northern India namely Lucknow, Rudrapur, Haridwar, Yamunanagar, Chandigarh, Hoshiarpur, Amritsar, Ludhiana, Panipat, Alwar, Ajmer, Jodhpur, Dewas and Bhopal.

Market forecast

Indian yoghurt industry to touch ` 1,200 crore by 2015

Growing at a compound annual growth rate (CAGR) of about 40-45 per cent annually, organised yogurt industry is likely to touch the ` 1,200 crore mark by 2015 from the current level of ` 750 crore as a low-fat – even no-fat – alternative, said Associated Chamber

of Commerce and Industry of India (ASSOCHAM). According to latest report by ASSOCHAM, “A three-year old product ‘yoghurt’ has taken over the decade-old dahi in metros, semi metros due to health consciousness, rising disposable incomes, quality dependence and more awareness about the product and has given tremendous boost to food processing sector.” Titled ‘Yoghurt Market in India’, the ASSOCHAM paper stated that factors like wide availability of raw material (milk), a growing willingness among consumers to experiment and increasing disposable income have fuelled this industry’s growth.

Seasonal Offering

DHL Express offers end-to-end solution for mangoes

DHL, the world’s leading logistics company, announced its seasonal service offering – DHL Express Easy for sending mangoes. Until the end of May, the service offers a hassle-free solution for customers gifting mangoes to family and friends around the world. This includes selecting the best quality certified Devgadh Alphonso mangoes; dedicated packaging; relevant documentation for the destination countries; customs clearance; and finally a doorstep delivery to the receiver. Commenting on the service, R S Subramanian, Country Head, DHL Express India, said, “We started this service in 2004 and are the pioneers among international express delivery service providers to offer this unique gifting solution to our retail customers. We are constantly evolving our product and service offerings to ensure our customers receive the best possible service in timely and efficient manner.” He added, “This year we are also glad to announce that this offer is open to all small, medium and corporate customers across the country.” This unique service allows customers to send mangoes from India across the world to Belgium, Canada, Czech Republic, Greece, Hong Kong, Hungary, Italy, Luxembourg, Maldives, The Netherlands, Norway, Oman, Qatar, Singapore and Sweden.


Ganeden’s heat stable probiotic now available in Asia The US-based Ganeden Biotech, a recognised world leader in the manufacturing and marketing of probiotics, has entered into an agreement with Connell Brothers, marketer and distributor of food and nutraceutical ingredients in Asia-Pacific, to distribute its heat stable probiotic, GanedenBC30, across Asia. Connell Brothers plans 16

Modern Food Processing | May 2013

on beginning distribution immediately of GanedenBC30 across Southeast and North Asia where the company has 37 offices as well as several warehouses located throughout the region. “ This new partnership with Ganeden is significant for Connell Brothers and our customers because we can offer our customers this cutting-

edge probiotic that has not been available to them before. Our customers are always looking for innovative ingredients that would be of interest to health-conscious consumers, and I believe GanedenBC30 raises the bar due to its food application diversity,” said Peter Kam, Regional Food Director, Connell Brothers.

News, Views & Analysis

BAKERY ingredients

Kamani Oils develops specialised products for cookie making

Kamani Oil Industries Pvt Ltd has introduced specialised fats for bakery shortening process, especially in the cookie manufacturing. The new application of its star product, K Lite, in cookie manufacturing makes it an ideal fat for making crunchier and crispier cookies. It blends uniformly and homogeneously with the dough. K Lite is a healthy trans-free aerated multi-purpose and multifunctional bakery shortening, which finds application in various bakery products and performs better than any commercially available margarine or bakery shortening agent. “We at Kamani have a responsibility towards society, especially children, and we give an option of transfat bakery products. K Lite offers a wholesome advantage of providing pleasure, health as well as great taste,” said Prakash Chawla, Managing Director, Kamani Oil Industries Pvt Ltd. The product also finds applications in cakes and pastries. It is bland to taste and is completely odourless while the creams made from K Lite have a rich and a creamy mouthfeel. The cakes made from it are more voluminous. The K Lite bakery shortening is aerated with nitrogen and offers better whiteness for butter creams. The bulk density of the cream is less (approximately 0.5), and hence is lighter in feel and texture.


HyperCITY opens third store in Bengaluru, post success of pop-up store

HyperCITY has recently launched its third store in Bengaluru, which is spread over 30000 sq ft. It is also the company’s 13th store in the country. Mark Ashman, CEO, HyperCITY Retail (India) Ltd, said, “It gives us immense joy to announce the launch of our third store in Bengaluru and we have witnessed an overall growth in the retail segment in this city.” The company

plans around 24 stores across the country in the next 3-4 years, with major focus on tier-I cities. Few months back, the chain had introduced a unique 1,000 sq ft pop-up store format in this locality in Bengaluru to raise curiosity about the full fledged store. “The concept of pop-up stores has been used well by brands in the west for a while and is gathering momentum in India as well. These stores are also relatively costefficient to test a new market, location or products without high rental cost,” explained Darshana Shah, Business Head Marketing, Visual Merchandising, Loyalty and Space on Hire, HyperCITY. Mahua Roy


CMB Engineering appoints new Sales Manager for Asia

CarnaudMetalbox Engineering (CMB Engineering) has appointed Lawrence Corbally as the Sales Manager for Asia to support the growing demand for can making equipment in the region. CMB Engineering created this position to provide customers in the region with a dedicated engineering interface, providing easier access to the company’s technical expertise. In his new role, Corbally will support regional can makers of all sizes as they seek to enhance their can making Lawrence Corbally lines and add new machinery such as CMB Engineering’s recently launched Sterling Necker, a multiple-stage die necking system for two-piece aluminium or steel can production. Since joining CMB Engineering, Corbally has acquired almost three decades of experience with can making technology, from the manufacturing process through to installation and commissioning by serving in a range of engineering and customer service roles. Having overseen the manufacturing of can making machinery in CMB Engineering’s Shipley plant, he has worked for the last three years as Service Manager, coordinating with global teams of engineers to exceed customer expectations, and developing strong relationships with clients in Asia.

Mergers & Acquisitions

Orkla’s Rieber & Søn acquisition receives approval The Nor wegian Competition Authority has approved Orkla’s purchase of Rieber & Søn ASA. With this purchase, Orkla has acquired such well-known brands as Toro, Vitana, K-Salat, Delecta, Frödinge, Chaka and Bähncke. The agreement with the Rieber family covers the purchase of 90.11 per cent of the shares 18

Modern Food Processing | May 2013

in Rieber & Søn ASA. “With this acquisition we are strengthening our position as the leading Nordic branded consumer goods company for food and beverages. Rieber & Søn has strong brands that are an optimal match for Orkla’s product portfolio in terms of categories, production technology and geography,” said Åge Korsvold,

President and CEO, Orkla. When the transaction has been completed, the integration of Rieber & Søn into Orkla will begin. The plan is to merge Rieber & Søn Norge with Stabburet, and Rieber & Søn Danmark with Beauvais foods, and to integrate Frödinge in Sweden into the merged Abba Seafood and Procordia.

News, Views & Analysis


Chr Hansen launches probiotic culture for bone health

Chr Hansen recently introduced the nu-trish® Pro-K cultures to the fermented dairy market. These cultures contain a new proprietary probiotic strain of L. lactis, which supports bone health through a natural high production of vitamin K2. “It is wellknown that calcium is vital for building bones and vitamin D helps to absorb the calcium in the blood stream. However, we also need to bind the calcium to the bones, and vitamin K is needed for this important task. In fact, vitamin K is often referred to as the missing link, as it is responsible for incorporating calcium into the bone” explained Sarita Bairoliya, Global Marketing Manager, Chr. Hansen. The cultures are available in two new concepts: A dairy drink and a light spoonable product to target the segments of active women and growing kids. “We believe this new concept has potential to offer functional dairy brands a real point of differentiation while staying entirely true to the natural value proposition, which consumers expect from dairy products,” added Bairoliya.


Naturex launches new dietary supplement concepts

Ingredients supplier Naturex has developed a range of drinkable dietary supplement concepts that offer great taste, naturalness and efficacy, as well as the potential for strong branding and communication. The four concepts are Food testing

METTLER TOLEDO launches new guidelines for salt determination

MET TLER TOLEDO has recently created an extensive guide for salt determination in food. This comprehensive guidebook encompasses a wide range of topics. The guide provides a list of methods and the corresponding optimal measurement solution. The different methods of salt content determination are presented in detail, and tips & tricks to enhance these determination processes are provided. Methods discussed include Argentometric titration of salt, determination of salt content with ion selective electrodes, as well as salt content determination based on density and ash content. Salt is one of the key ingredients for almost any kind of food product. Determining the right salt content makes or breaks the quality of food products. Global efforts to reduce the salt content in food items to protect an increasingly health-aware population add to the challenge of controlling salt content in a simple, quick and accurate manner.

Health ingredients

Carbery showcases formulation expertise at VitaFoods 2013 Leading whey protein provider, Carbery will be showcasing the latest developments in three segments of its life stage-focussed platform, Whole of Life, at this year’s Vitafoods - which will be held in Geneva, Switzerland, from May 14-16, 2013. The company will also demonstrate how these developments can support manufacturers in creating attractive and scientifically endorsed high-protein products for both developed and emerging markets. From new market insights to the latest scientific views on active nutrition, visitors to the Carbery stand will have the opportunity to learn 20

Modern Food Processing | May 2013

called: Sharpen Your Mind, Coach Your Body, Balance Your Life and Boost Your Vitality. All of the supplement concepts take the form of a sachet stick-pack containing a delicious fruity flavoured powder that can be quickly mixed with water to create a naturally colourful and convenient drink, packed with goodness, that is as tasty as it is healthy. The supplement concepts feature a selection of active ingredients that have been the subject of EFSA-approved claims under the Health Claims Regulation.

more about the specific health and lifestyle needs of consumers in weight management, sports performance and active ageing. Noel Corcoran, Sales & Marketing Director, Carbery Food Ingredients, said, “As a leading provider of whey proteins, we work closely with customers to help them develop high quality and appealing products. At Vitafoods, we will be highlighting how our research platforms can help manufacturers to develop products, which offer clear benefits across key life stages, providing them with a competitive edge in the marketplace.”


Arla Food hosts seminar on affordable dairy ingredients

Experts at Arla Foods Ingredients’ food aid seminar opined that dairy ingredients could be the key to effective, affordable foods for moderately malnourished children. To ensure their affordability, research needs to identify the minimum dairy dose capable of improving the health status of children in hunger-hit regions. Some of the world’s leading food aid specialists attended the seminar in Denmark, where the latest knowledge was exchanged about formulating food aid products that satisfy new nutrition guidelines published by the World Health Organisation in 2012.

MFP_May_2013_ Prayag_Tab-1_PG_21

MFP_May_2013_ Reifenhauser_Tab-1_PG_22

Technology & Innovation

Thermo Fisher’s NextGuard X-ray provides better detection sensitivity Thermo Fisher Scientific Inc, an eminent world leader in serving science, announced an affordable, yet sophisticated and easy-to-use X-ray detection platform, designed to enable food processors to meet the global demand for more thorough inspection for product contamination. The platform, the Thermo Scientific NextGuard system, combines three key attributes such as performance, simplicity of use and price point — to make state-of-the-art X-ray product detection more affordable for food, pharmaceutical and other applications. “Based on customer feedback, we have

MF- Folien’s new polyamide film gives high puncture resistance Royal DSM, the global life sciences and materials sciences company, announced that its development partner MF-Folien GmbH in Kempten, Southern Germany, successfully introduced a new polyamide film based on DSM’s bio-based EcoPaXX polyamide 410. MF-Folien is a leading expert in the production of polyamide film, and has been DSM’s development partner for EcoPaXX film from the outset. In 2011, the company was the first to create samples of 30 micron cast film from EcoPaXX. This film has the same high quality level for which MF-Folien is renowned in the market. Samples of film based on EcoPaXX are available in various thicknesses: 30, 40 and 50 microns. Potential application areas are in flexible food packaging, building & construction, medical, aviation and shipping. Speaking on behalf of MF-Folien, Rainer Leising, General Manager, Sales, MF-Folien, said, “We are delighted to be working with DSM on the development of this innovative and sustainable material solution. Since we first introduced EcoPaXX film, with its distinctive shiny, silvery ‘high-tech’ appearance, the material has been featured in our product brochure.” EcoPaXX polyamide 410 films are strong and transparent with high puncture resistance. They have a reduced moisture transmission rate versus polyamide 6 film, and a comparable oxygen barrier. When fully wet, the oxygen barrier of polyamide 410 is even higher. Recently, three grades of EcoPaXX were awarded the ‘Certified Biobased Product’ label, by the United States Department of Agriculture (USDA). These labels certify a proven bio-based content of around 70 per cent. The bio-based content of EcoPaXX polyamide 410 stems from one of its building blocks, derived from castor oil obtained from plants that grow in tropical regions and which are not used for food products. The carbon dioxide generated during the production process of the polymer is fully compensated for by the amount of carbon dioxide absorbed in the growth phase of the castor beans.

H B Fuller’s Flextra fulfils food packaging performance needs

found that, traditionally, the total cost of ownership for X-ray systems has been too high for many companies to justify this technology,” said Bob Ries, Lead Product Manager, Metal Detection and X-ray Inspection, Thermo Fisher. He also added, “This feedback also indicate that our robust, affordable, easy-to-use X-ray system is going to be the catalyst that will alter the product inspection landscape.” Based on Thermo Fisher testing, the NextGuard offers up to 50 per cent better detection sensitivity than Thermo Fisher’s previous value-based X-ray system, the EZx.

H B Fuller Company has introduced a family of water-based dry bond hybrid laminating adhesives for flexible packaging in Flextra laminating adhesives for the food and industrial markets. This new Flextra water-based line-up, PD2243, PD2167 and PD2207, is designed for high clarity, clean machining and excellent cell release. Together, the water-based adhesives offer converters three options to help maximise performance while balancing cost. “Customers packaging produce, bakery goods, snacks and confections need adhesives that match their performance needs. We developed the Flextra water-based dry bond hybrid laminating adhesives to give customers more choice with the high-end performance they can count on. With these products, you can laminate, pouch, ship and fill packages in as few as two days,” said Brian Glasbrenner, Sales Manager - Flexible Packaging, North America, H B Fuller. Flextra PD2243 offers the highest performance of H.B. Fuller’s water-based line with excellent clarity on various films, high bond strength, high chemical resistance and high heat resistance. The adhesive is suitable for stand-up pouches. Its clean machining helps minimise production line shut-downs for clean-up. Within the line, Flextra PD2167 provides the widest window of performance for its cost with good bond strength on a variety of films.

May 2013 | Modern Food Processing


Technology & Innovation

Freedom Solution delivers strong return on investment and reduces packaging costs Nordson Corporation and Henkel, packaging industry leaders in adhesive dispensing equipment and adhesives respectively, announced the commercial launch of the Freedom Solution. The Freedom integrated hot melt packaging solution combines Nordson’s innovative, tankless Freedom series hot melt dispensing equipment with Henkel’s high-performance, Technomelt Freedom-certified, family of adhesives to help customers contain costs, simplify operations, and increase productivity, reliability, and sustainability. Customers employing the Freedom Solution derive value in the form of six freedoms, recover equipment cost in less than 12 months, and enjoy continued cost savings over the life of the system. Some of these freedoms include freedom from adhesive availability concerns – Technomelt Freedom-certified, adhesives use readily available polymers that are less affected by petrochemical feedstock demands and shortages than traditional packaging EVA adhesives. Then comes freedom from downtime associated with char and contamination – tankless melting prevents adhesive degradation and char that can occur in conventional melter tanks while the excellent temperature stability of Freedomcertified adhesives further reduces char potential. Reduced char minimises clogged filters, applicators and nozzles as well as the resulting maintenance, downtime and lost production. It also gives freedom from manual adhesive filling. The integrated automatic fill system supplies room-temperature adhesive to the melter, minimising operator involvement and labor costs while preventing missed adhesive beads from dry melter tanks.


Modern Food Processing | May 2013

Weigh module from METTLER TOLEDO offers true predictive maintenance and reliable communication MET TLER TOLEDO has launched its PinMount weigh module, which features truly digital POWERCELL PDX load cells. The weigh module offers true predictive maintenance, simplified and reliable communication and watertight load cells that work even when submerged. The incorporated POWERCELL PDX load cells host an on-board microprocessor to monitor internal and external influences that affect weighing accuracy. It compensates for temperature changes, vibrations, hysteresis and non-linearity, providing extraordinarily accurate results. A breach-detection system alerts users if the enclosure is damaged by accidental puncture or tampering. It also alerts users to replace a load cell before moisture causes weighing errors or scale failure, increasing uptime and preventing loss of raw material and bad batches. The load cells connect to each other in a simple network, eliminating junction boxes. Electronic components are protected inside hermetically sealed loadcell enclosures. The load cell, including all cables and connectors, is water-tight, effectively sealing the entire network against moisture according to IP68 standards.

New Delta robot controller reduces total cost of ownership Bosch Packaging Technology has launched Gemini 4, a new Delta robot hardware platform and software controller. With increased speed and lower changeover time resulting in higher productivity, the platform allows manufacturers to reduce the Total Cost of Ownership (TCO) of their automated production lines. The hardware component of Gemini 4 has a streamlined architecture and integrates standardised industry equipment from German automation specialists Bosch Rexroth and Beckhoff. Operators are now able to run up to eight Delta robots and sixteen conveyors through the simplified Gemini 4 controller for gains in efficiency. The streamlined design of Gemini 4 controller and its software are optimised for the control of Delta robots, helping to increase acceleration and pick rates. This enables manufacturers to enhance accuracy and raise their production line speeds by up to 25 per cent (product dependent), while maintaining gentle product handling, process reliability and quality. An additional benefit of Gemini 4 is its ease of use, both in set up and operation. Its Human Machine Interface (HMI) can store instructions for the production of multiple products, which speeds initial set up and reduces changeover time from twenty minutes to one minute (including gripper changeover). The software utilises a user interface similar to previous Gemini iterations, ensuring operators familiar with the system can work with it needing only minimal training. This hardware platform is also used with other Bosch machines, allowing customers with more than one Bosch solution reduce their spare parts inventory as the same components can be used across multiple controllers. This results in lower fixed capital and shorter training periods, reducing TCO.

technology transfer

Technology Offered As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.

Beverage maker

An Indian firm is offering ‘three-in-one’ beverage maker, which is a portable kit that allows the user to simultaneously make three functional beverages as per requirement. Using this, the consumer can set up three different types of fermentation simultaneously at one particular temperature. Areas of application Beverage industry Forms of transfer Technology licensing

Chocolate manufacturing technology

An Indian firm provides chocolate manufacturing and snack extrusion technolog y with machiner y. The firm supplies chocolate machines like chocolate conches, chocolate enrobers with cooling tunnel, one shot chocolate moulding machines, chocolate storage tanks, etc. The machines are manufactured using European technology. Areas of application Chocolate manufacturing Forms of transfer Consultancy, technical services and equipment supply

Food-paste moulding machine

A Thailand-based firm offers a food-paste moulding machine that produces cylindrical-shaped food paste with both ends sealed. This machine enables faster production of food paste with consistent size and hygiene, which increases business potential in bigger markets both locally and abroad. 26

Modern Food Processing | May 2013

Areas of application It is useful in food processing industry where the food products of cylindrical shape are required Forms of transfer Technology licensing

Food processing machinery

An Indian firm offers all machinery for processing fruits, vegetables, poultry, meat and fish. Manufactured in Europe, the machinery is easy to use and makes high-quality food products. It also offers ice-making machines. Areas of application Food processing, agro-based industries Forms of transfer Consultancy, equipment supply, turnkey

Liquid glucose

An Indian firm offers a novel bio-process technology for liquid glucose production. The company has made a significant progress in technical advancement of the process. Area of application Only for food and confectionery Forms of transfer Consultancy, technology licensing

Sugarcane juice powder (dried)

An Indian firm offers technology for making sugarcane juice powder using spray drying technique. It is a natural, healthy, safe and nutritious product from sugarcane. Areas of application Food & beverages sector Forms of transfer Consultancy, technology licensing

Technology for milk, fruit and cereal-based products

An Indian firm offers technology for processing milk products, fruit & vegetable products and ready-to-eat & ready-to-cook food products Areas of application Food processing industry Forms of transfer Consultancy, subcontracting, joint venture, technical services, capacity building, technology licensing, equipment supply, turnkey, others

Technology for natural dyes/oleoresins

An Indian firm provides assistance in the manufacture of oleoresins/natural colour extracts using latest technology. Area of application Food colours/natural dyes Forms of transfer Consultancy, technical services, turnkey

Vacuum sealer and gas injection machine

A Thailand-based company is providing technology for preserving and extending shelf-life of food products. Proper packaging is critical for avoiding food spoilage. The vacuum sealing and gas injection technique prevents contaminating microbes to enter the container, thereby increasing the shelf-life of the product. Areas of application Fo o d processing and agro-based industries Forms of transfer Technology licensing

technology transfer

Technology Requested Coconut milk beverage

An Indian entrepreneur is interested in acquiring the technology for producing & processing coconut milk beverage. Areas of application Food processing industry Forms of transfer Consultancy

Corn processing

An Indian company is looking for a complete proposal/project report to set up a dry milling corn processing plant in Andhra Pradesh. Targeted finished product is tinned corn, pop corn, corn flakes etc. It is also interested to import similar kind of plant & machinery to set up the same in India. Areas of application Corn processing industry Forms of transfer Others

Extruder pilot plant

An Indian company is seeking the extruder pilot plant for manufacturing processed cereal-based weaning food. Areas of application Infant food, supplementary food, weaning food Forms of transfer Others

Food processing equipment

An Indian company is seeking technology and equipment for processing of fruits, vegetables and other related products.

Area of application Food processing industry Forms of transfer Others

Areas of application Food processing industry Forms of transfer Others

Food preservation

Rice husk ash to silica precipitates

Fruit drinks-doy pack

Spice grinding and processing plant

A Thailand-based food and fruit preserved trading firm is looking for efficient technology to extend the shelflife and preserve food and fruit. Areas of application Food processing industr y, confectionery industry, pastry industry Forms of transfer Others A firm from UAE is interested in acquiring the technology for manufacturing fruit juices and drinks using optimum formulation technology. The firm needs technology providers, consultants and price quotes for the project based on turnkey & know-how. Areas of applications Food processing industry Forms of transfer Others

Juice and food processing

A company based in the UAE proposes to establish a food processing plant that would help process fruit juices, jam/jelly, juice concentrates & pulp. Through this plant, the company also wishes to obtain valuable by-products like cattle feed, fertiliser and raw materials for plywood.

An Indian company is seeking the technology to convert rice husk ash into some useful matter like silica precipitate, as the rice husk is rich in silica content. Areas of application Agro-based mills, which burn rice husk for internal purposes Forms of transfer Others

An Indian firm is seeking to set up a spice plant and requires turnkey project consultants for the same. Areas of application Food processing industry Forms of transfer Others

Virgin coconut oil production

A Thai entrepreneur is interested in acquiring the technology for production of virgin coconut oil. He plans to set up a coconut oil production line with technical co-operation from technology providers. Areas of application Food processing industry Forms of transfer Others

Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, Asian and Pacific Centre for Transfer of Technology (APCTT) of United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), APCTT Building, C-2, Qutab Institutional Area, New Delhi - 110 016, Tel: 011-3097 3758 (Direct), 3097 3710 (Board), Fax: 011-2685 6274, E-mail:, Web:, For more information on technology offers and requests, please log on to and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interaction between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.

Share and Solicit Technology

The mission of Modern Food Processing is to spread the technology culture. Here is an opportunity to be a part of this endeavour by sending your technology on offer or technology requirements. If you belong to any of these two categories, you are invited to furnish the techno-commercial details for publication. The write-up needs to be as per the format of this section with information about the particular technology offered or requested, its areas of application and forms of transfer. Contact us: Modern Food Processing, Network18 Media & Investments Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 l Fax: 022-3003 4499 l Email:

May 2013 | Modern Food Processing


Photo: Nachiket Gujar

In Conversation With Piruz Khambatta

People are moving towards fruit-based products and healthy foods ...says Piruz Khambatta, Chairman & Managing Director, Rasna Pvt Ltd. In an interaction with Avani Jain, he states that the demand for soft drinks is increasing at a fast pace in India. He also comments on the future trends in this segment and the company’s growth plans. 28

Modern Food Processing | May 2013

Piruz Khambatta

How is the demand for soft drinks in India?

The demand for soft drinks is high owing to three factors. First, the affluent people in the country want to purchase better and high-quality products such as juices and other beverages. Second, middle-class population is moving towards processed foods and beverages in a big way, as housewives have started working, and are on the look-out for convenience. Further, today, it is cheaper to buy processed foods than to make those products at home. For example, if you want to make mango drink from real mangoes, the cost of mango itself is very high. Thus, our products will be more affordable for the consumer. Last but not the least, these days, there is good demand for soft drinks from rural areas as well. Overall, there is good demand from all the segments, ie premium, middleclass and rural. So, we have something to offer to all the segments.

What are the current trends in the segment?

The biggest trend is that of people moving towards fruit-based products and healthy foods. In keeping with this trend, companies such as Rasna focus on making products that are more fruity, natural and healthier. We have added 21 minerals to our products. There is also a move towards less sugar or no sugar products, so we have ventured into these as well. We are trying to adapt in accordance with the consumers’ choices.

What are the challenges faced by the company?

One has to deal with various challenges all the time. Employing good manpower and managing them well is a difficult task. Employing the right technology and process is also an important task. Besides, fund is a major issue as we have no godfather sitting abroad to support us and acquaint us with the new technologies. Everything is home-grown and managed by us. Lot of corporates work with two mindsets – one is their wealth and other is company’s wealth. But we believe that we are the company and the company

is us. So, we only invest and we only gain or lose. In the past, there were times, when we launched certain products such as blue drink, but they did not do well in the market. However, this did not make much difference to us as we believed that success only comes when you try something several times.

What is the success mantra of the company?

Several factors determine a company’s success. We believe that every individual needs to put in maximum efforts to attain success for himself/herself as well as the company. We focus on team work and believe that is the key to success. The positioning of the company has helped it to attain success to a large extent. We have positioned our products as mass products and work towards fulfilling the demands of our customers. We cover all the segments of the population and sell our products as a family drink. Our product price ranges from 50 paisa per glass to ` 5 per glass. Thus, we aim to offer value-for-money for products. It is for the same reason that I have not changed my product price during the last eight years. Further, to devise products for the masses, you need to have a different mindset, and we are proud that we have succeeded. The company and the brand have highly evolved over a period. Earlier, the colour of drinks such as mango drink used to be bright; but now people prefer natural colours, so we have moved to light colours. In those days, people wanted colourful packets, but now owing to the changes, we have moved to light colour packs. People also look for valueadditions such as vitamins, so we have included vitamins in our products to make it healthier. Thus, these changes have helped us grow.

What is your future outlook for the segment?

Beverage industry is growing at the rate of 20 per cent. In particular, the soft drinks and 100 per cent juices have grown at a fast pace. This growth will continue in the future as the demand from the consumers is increasing. Mainly,

What was the toughest business decision taken by you?

Not to diversify in related businesses, but stick to the core capabilities.

How do you deal with a tough situation?

I study a problem in great depth because often answers lie within the problem itself. But this calls for lot of concentration and hard work.

What motivates you the most in your life?

I like my work and that motivates me the most.

What is the one thing you dislike the most? I do not like dishonest people.

What is the business etiquette you value the most?

Being frank and bold – I speak straight and often people do not like it.

What is your message to upcoming entrepreneurs?

A boss can be a boss only if he/she can do the manager’s job; otherwise he/she is not fit for the role. Family businesses fail if they appoint CEOs just because they are a part of the family but do not understand business. the middle-class and rural population will drive a change in the industry.

What are your growth plans for the company?

Keeping in mind the growth of soft drinks segment in the country, we are constantly working towards increasing our reach. We will be launching new products in future without losing the focus on the core products. We are also expanding in new countries by way of franchises and distributors. Email:

May 2013 | Modern Food Processing


An invite that rewards as well... Dear Reader, ‘Modern Food Processing’ solicits original, well-written, application-oriented, unpublished articles that reflect your valuable experience and expertise in the food processing industry.

You can send us Technical Articles, Case Studies and Product Write-ups. The length of the article should not exceed 1500 words, while that of a product write-up should not exceed 100 words.

The articles should preferably reach us in soft copy (either E-mail or a CD). The text should be in MS Word format and images in 300 DPI resolution & JPG format.

The final decision regarding the selection and publication of the articles shall rest solely with ‘Modern Food Processing’. Authors whose articles are published will be sent a complimentary copy of that particular edition.

Published by Network18 Media & Investments Ltd, ‘Modern Food Processing’ one of the leading monthly magazines exclusively meant for producers and user fraternities of the food processing industry. Well supported by a national

readership of over 80,000 and our strong network of 26 branch offices across India, this magazine reaches out to key decision makers among the Indian manufacturers of food processing products, machinery and allied sectors. Brought

out in association with Hong Kong-based Ringier Trade Publishing Ltd (one of the world’s largest trade publishing houses with more than 200 special interest titles and offices in every major country), it ensures that advertisers are able to promote their products and services across the globe at no extra cost. So get going and rush your articles, write-ups, etc… Thanking you, Yours sincerely,

Business Insights •Technologies•Opportunities

Manas R Bastia Senior Editor

Network18 Media & Investments Ltd ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W) Mumbai 400 028 India

D +91 22 3003 4669 T +91 22 3024 5000 F +91 22 3003 4499 E W

Special Focus

IT in Food Industry Automation in food industry Aiding production flexibility for better scalability ....................................................................................32 Automation in brewery Raise a toast for improved productivity ....................................................................................................34 Automated sorters Sorting out quality matters with certainty ...............................................................................................36 IT tools for demand planning Futuristic solutions for supply chain challenges........................................................................................38 Roundtable Is the Indian food industry ready for robotics applications?.....................................................................40

May 2013 | Modern Food Processing


Special Focus Automation in food industry

Photo: Vijaykumar Soneji; Location courtesy: Vadilal Industries Ltd (Pundhra facility, Gujarat)

n o i t c u d o r p g n Aidi bilit y for flexi alabilit y c s r e t t e b

ands of the top dem tem re a y it il b a n sys d sustain in automatio y agement an it n il a ib m x t e s fl o c n , day. Ca Food safety g industr y to in s s e c ro p the food these goals? help achieve

Mahua Roy


s per a report by ARC Advisor y, automation expenditure in the food and beverage (F&B) industry is expected to reach $ 6 billion by 2013. Increasingly, the focus areas of automation solutions demanded by F&B processors are getting more and more specific. All in all, the three major areas identified are cost management, and thereby margin protection; sustainable manufacturing technology cutting down energy usage and waste; and higher level of food safety. “Since most F&B manufacturing companies have almost similar business strategies, flawless and timely execution will eventually differentiate one company 32

Modern Food Processing | May 2013

from its competitors,” explains Jason Kasper, Global Industry Marketing Manager - Food & Beverage, AspenTech. Another perspective to note is that of the modern retail scenario, which is bubbling with activity. This has led to prosperity of a number of F&B SMEs operating in this space, which have become successful private label vendors to the modern retail chains. “Customers such as Starbucks, Walmart, HyperCITY, etc, will reject any product that does not deliver the right consistent quality every time. And they will also expect their deliveries when and where required. The vendors will have to fulfil these demands to be part of the race,” adds Kasper. To ensure repeat orders, SMEs have to maintain a certain level of consistency and

quality, keeping in mind the demands of sustainability and margin protection. So, in big food companies and SMEs alike, automation is playing a significant role in maintaining market dynamics.

Making room for flexibility

“Flexibility is an increasingly important attribute; but manufacturing professionals must strike a balance between the need for high-speed automation and production adaptability. Consistency and throughput rates require high-speed equipment, but shifting customer requests and changing package sizes & product line-ups are yellow caution flags on the automation racetrack,” adds an official from Rockwell Automation India. Responding to ever-changing consumer demands, food and beverage manufacturers generally experience a 30 per cent product changeover each year, as per data provided by Rockwell Automation. This in turn creates a steady influx of new product recipes in the food and beverage manufacturing process. For example, the trend few years back was heavily concentrated on low-carbohydrate and low-fat products. Thus, the low-fat dessert manufacturers had to resort to alter their recipes to reduce or eliminate the amount of sugar and flour, while still maintaining the same level of sweetness and quality. While such recipe changes can often require a complex number of adjustments and refinements to the production process, a good automation system can simplify the process of introducing a new recipe from weeks to a matter of days or hours. “Flexible automation systems help companies quickly respond to changing consumer preferences by enabling the fast introduction of new recipes that utilise new product ingredients. As a result, manufacturers using flexible automation systems are able to quickly introduce new products on store shelves to meet growing consumer demand. Automation systems can also ensure that products have the same quality and consistency, regardless of when they were produced or what type of product was manufactured in the previous

Automation in food industry

cycle,” says the official from Rockwell Automation India. “With customisations in flavours, package sizes and almost every attribute of food and beverage products, flexibility in automation solutions calls the shots to productivity of operations,” says Dr Prabhakar Kanade, Chief R&D Officer, Mother Dairy. When these flexible operations are coupled with other advantages including cost management, sustainability and safety, the ultimate automation solution is provided. Most automation service providers are currently concentrating on these goals.

Managing margins in competitive times

To successfully compete in a challenging and dynamic business environment like the food processing industry, manufacturing and marketing strategies need to be integrated and also, focussed. This is the reason why adoption of automation solutions is being witnessed in the food processing industry. “Traditionally, the food processing industry has lagged behind other process industries in terms of embracing automation technology trends. However, the trend is changing, since regulatory compliance pressures together with cost and quality pressures are driving automation penetration in the industry,” opines Dr A S Prasad, Director - Solutions Group, Emerson Process Management (India) Pvt Ltd. With larger adoption of automation in the food & beverage industry, the companies are favouring bottomline over initial capital investment. This is good

Food safety is the prime deliverable when it comes to automation solutions for this industry. Solutions in the areas of engineering, manufacturing and supply chain are enormous, but need to be tailor-made to suit this industry. Jason Kasper

Global Industry Marketing Manager Food & Beverage, AspenTech

news for automation service providers who are seeing a greater penetration of automation in the industry. Also, the solutions are being designed in a manner so as to offer minimum investment and help the companies maintain margins in these tough economic times. Practical solutions can be made available to the food and beverage manufacturing companies on understanding their needs deeply. “Companies, especially SMEs, that dominate the food processing industry have limited resources and also need to stay low on cost. All requirements that we see are primarily for Low-Cost Automation (LCA) that can increase processing line efficiency and cut the overall cost. Also, the demand is for simple systems that can be easily introduced and further maintained with minimum training needs,” summarises Dr Prasad.

Sustainable solutions

Very soon though, sustainability measures will be integrated with food safety as an automation tool. Automation is already providing process optimisation; the product attribute differentiation will lie with whichever provider offers better management of energy costs, water usage and other resources. “Sustainability and responsible resource management is a key point of evaluation of most companies when it comes to selecting the vendors/ suppliers. Once the food and beverage processing industry understands the importance of this factor, the adoption of sustainable automation solutions will grow. This completely depends on awareness among the industry regarding environment-friendly technologies,” says Dr Kanade. The industry needs to understand that the premium attached to sustainable automation solution is connected to higher throughput as well as a responsible image, which cannot be price-tagged.

Safety rules the list

The criticality of delivering safe food is more than the responsibility of the food processor. “Food safety is a moral commitment to consumers as well as our

With customisations in flavours, package sizes and almost every attribute of food and beverage products, flexibility in automation solutions calls the shots to productivity of operations. Dr Prabhakar Kanade

Chief R&D Officer, Mother Dairy

vendors. It is beyond legal responsibilities, but an ethical commitment. To gain reputation as a trusted brand, food safety is the first and foremost consideration,” opines Dr Kanade. And this is echoed by most companies that are putting food safety before other tangible benefits such as cost savings or asset optimisation too. “The companies do not mind higher investments as they are of the opinion that food safety is what will garner much higher returns on investments in the long run, by way of consumers’ trust and subsequent brand loyalty & integrity,” opines Dr Kanade. At almost every manufacturing facility, right from raw materials to goods in processing to finished goods, everything is barcoded and scanned at each step for accountability. Sensor technology like vision systems are being deployed to identify and signal spoilage or inconsistency of food products while processing. The latest technologies in automation – vision systems can turn the face of product inspection. Advances in detection technologies can allow food manufacturers to rapidly and accurately detect contaminants, without compromising production schedules. “Food safety is the prime deliverable when it comes to automation solutions for this industry. Solutions in the areas of engineering, manufacturing and supply chain are enormous, but need to be tailormade to suit this industry. Enabling customers to gain maximum output from their resources, such as people, plant and equipment, as well as maximise returns on capital expenditures are key goals,” adds Kasper. Email:

May 2013 | Modern Food Processing


Special Focus Automation in brewery

Raise a toast for improved productivity

These days, any brewer needs to be agile to face the changing market dynamics. Latest automation solutions allow brewers to react quickly to changes in production as well as marketplace. They can also reduce energy cost and provide product consistency for protecting the brand identity.

Photo courtesy: Krones AG

By deploying appropriate automation solutions, industries across sectors can achieve reduced operational costs, increased productivity, minimised energy consumption and reduced time-to-market, opines Sascha Maennl, Head of Vertical Sub Segments, Process Automation South Asia, Siemens AG – which offers BRAUMAT (Brewery Modular Automation) with a unique range of components including system hardware and intelligent network structures.

Boardroom to shop-floor

Rakesh Rao


n the initial phase, when automation was being introduced in a brewery, packaging line was the first to adopt it since brewing was considered to be the job of an operator having special skills to regulate processes that needed better measurement and control. In brewing, maintaining consistencies in the product is one of the major challenges since raw ingredients vary from year to year and field to field, no matter how detailed and specific one is in sourcing these ingredients. However, adding electronic monitoring and control system to brewery can give a fair amount of consistency and repeatability for the breweries. “Achieving consistent beer from inconsistent ingredients is the number one challenge. Our unique approach ensures that quality data collected at material receiving can be used to guide recipe adjustments in processing steps such as mashing, boiling, fermentation or finishing. This makes sure that inconsistent materials do not affect quality or flavour, or lead to excessive beer losses,” observes Katie Beissel, Global Industry Manager - Food and Beverage, GE Intelligent Platforms – which offers a suite of automation, visualisation and production management solutions that offer precise control and execution of critical processes. 34

Modern Food Processing | May 2013

In the last few years, breweries are moving towards integrating their operations for improving efficiency. Automation and reporting has been around for a long time using SCADA, but there was always difficulty bridging the information gap between what happened at the plant and what information (and its accuracy) reached the planners and executive management. Now, with Manufacturing Execution Systems (MES), the flow of production information has been simplified. MES, which provides the electronic bridge to SCADA and the process itself, basically gathers data and analyses it for management control and decision making. MES along with Enterprise Resource Planning (ERP) systems are the top layer, and handle ordering, planning, finance and HR – electronic transfer of information is faster from the shop-floor to the boardroom. Automation companies are increasingly offering flexible systems that enable on-demand process changes, improvements and enhancements at the brewery. For example, Siemens has

Brewing benefits

According to Maennl, with regard to brewery industry, automation solutions help in improving the following operations: o Production cost: This can be decreased by streamlining the processes in production o Labour cost: This can be decreased through staff managing & decision support tools o Energy cost: This can be optimised through energy management

Automation in brewery

specially designed BRAUMAT, a process control system, for beer production that provides total support for the entire brewing process, such as controlling batch processes or process management. “Seamless links with MES and ERP allow the total integrated automation of a complete brewery, right from production and data management through filling. BRAUMAT helps in achieving transparent and economical beer production,” claims Maennl. Similarly, GE Intelligent Platforms offers a suite of scalable products – comprising batch control, HMI/ SCADA, data collection, process systems and production management – which brewers can use to optimise brewery operations. Beissel says, “Acting as the integration layer between enterprise-level supply plans and process, our solutions address recipe translation, specification management, order execution and quality control. An integrated view of process data, quality data, equipment event data and execution data means that the brew master is equipped to keep the brewing process under control – and yielding the brand’s signature characteristics – so that they keep up with demand.” She adds, “A steady flow of information is critical to safeguarding correct flavour and quality. In our portfolio, the strengths of a true process historian, HMI, and quality system combine to provide real-time views and interpretation of process parameters across all concerned roles – from the

With the double-digit continued growth of the brewing sector in India, brewers are being asked to deliver more volume of production on existing lines as well as an ever-increasing mix of products. Improvements in technologies within the breweries can help solve these challenges. Katie Beissel

Global Industry Manager - Food and Beverage, GE Intelligent Platforms

brew master to the line operator to the quality lab specialist.” With integrated solutions, breweries can improve line efficiency, productivity and availability during operation significantly. Beissel says, “With so much of the competition for consumer dollars focussed on packaging, brewers cannot afford to waste premium materials or precious capacity. We support brewers with automation that can handle the most demanding, high-speed, co-ordinated packaging applications, and analytics needed to understand and eliminate causes of downtime or quality losses.”

Cost management

Earlier, energy and water costs were well down the priority list of brewers. However, with costs of these rising, companies are taking steps to minimise their consumption. Integrated Management Information System (MIS) packages developed from SCADA can indicate where and when waste and extra cost is being generated. They can, therefore, be used to reduce and optimise energy usage. Beissel explains, “Brewers today are faced with increasing utility costs. We are working with one global brewer to develop an energy management system that enables energy consumption monitoring by region, plant, brew stream and even by SKU. By looking more holistically at their process, the data can be used to draw correlations between brews or brew sets that may eagerly drive demand above peak loading, costing them demand charges for peak electrical use. They can use this information to optimise scheduling of their brews.”

Demand in India growing fast

The alcoholic beverage industry, in general, in India is among the top three of the largest food processing industry segments, but the investment levels are fairly flat, as projected by the Ministry of Food Processing Industries in its ‘Vision, Strategy & Action Plan for 2010-2015’. “This may be as a result of fairly higher levels of automation already in place in

The automation partner should recommend manufacturers to adopt automation in the initial stages itself so that the processes are scalable, adaptable and flexible. This will allow the manufacturing companies to reap the benefits of making the right investments that will augur well for a long time. Sascha Maennl

Head of Vertical Sub Segments, Process Automation South Asia, Siemens AG

alcoholic beverages in India compared to some of the other industry sectors represented in the action plan. But with the double-digit continued growth of the brewing sector in India, brewers are being asked to deliver more volume of production on existing lines as well as an ever-increasing mix of products. Improvements in technologies within the breweries can help solve these increasing challenges,” observes Beissel. According to Maennl, the demand for automation has witnessed a considerable increase; however, the concern is that manufacturers are opting for automation in piece meal to cut down on initial costs. “What they fail to realise is that such an arrangement proves more costly in the long run and also acts as a bottleneck, especially at the time of integrating nonuniform automated processes,” he adds. To this, there is a remedy. Maennl suggests, “The automation partner should recommend manufacturers to adopt automation in the initial stages itself so that the processes are scalable, adaptable and flexible. This will allow the manufacturing companies to reap the benefits of making the right investments that will augur well for a long time.” For brewers to be successful in a highly competitive marketplace, just automating selected processes is not enough. Against this backdrop, Indian brewers must adopt integrated automation for all production processes – from the incoming order to the outgoing delivery – for enhancing efficiency and productivity. Email:

May 2013 | Modern Food Processing


Special Focus Automated sorters

Rakesh Rao


n food processing industry, most raw materials contain some components that are inedible or have variable physical characteristics. Sorting techniques, which are mostly used as a first step in food processing, are necessary to obtain the required uniformity of raw material for further processing. Sorting allows the separation of some undesirable additional material (eg, leaves, stones, metals, etc) or inappropriate raw material (such as immature or rotted fruits), and aims at ensuring that only good quality food product is preserved and passed through for further processing.

Sorting safety issues

Product safety is gaining importance among food processors since lack of safe processing & packaging methods can impact consumer safety as well as product liability and brand protection. Removal of unwanted foreign particles is core to ensure food safety. To maximise the removal of foreign materials, food processors are increasingly relying on automated electronic sorters instead of manual inspection system. Manual inspection is time-consuming as well as inconsistent. On the other hand, automated sorters are more effective at removing defective products much faster, thus improving operation efficiency. “The role of sorting systems and conveyors is extremely important.

Sorting out quality matters with certainty Sorters play a key role in any food processing facility. With increased emphasis on food safety and traceability, food processors are looking to incorporate automated sorters for improving production efficiency. Equipment suppliers on their part are providing integrated solutions and better customer servicing for sorting applications.

Automated sor ting systems allow food processors to improve product quality, increase yields, reduce labour and enhance productivity to improve profitability. As the food processing industry in India matures, sorting will become a critical tool to assure the quality and safety of processed foods. John Kadinger

Market Manager, Key Technology

Automated sorting systems allow food processors to improve product quality, increase yields, reduce labour and enhance productivity to improve profitability. As the food processing industry in India matures, sorting will become more important as a critical tool in that growth to assure the quality and safety of its processed foods. Conveying systems are important to food and beverage processors because they create the backbone of the production line. High-quality conveying systems maximise line uptime and improve sanitation while streamlining automated processes as efficiently as possible for any given application,” elaborates John Kadinger, Market Manager, Key Technology – which offers food processors the complete range of high-performance sorting technologies.

Photo courtesy: Key Technology

Integrated offerings

Key Technology’s RemoteMD, a real-time monitoring and diagnostics tool for the sorter, in use at L&S Cranberry


Modern Food Processing | May 2013

There are different types of sorters available in the market. While some sorters rely on cameras and others on lasers, some combine cameras and lasers to view product from the top only or both top and bottom. Specific needs of each customer’s application dictate the design of the sorting system. As food processors aim to improve production efficiency, they want the vendors to take charge of sorting system so that the processors can concentrate on their core competence – ie food processing. Kadinger opines, “There is a growing demand for suppliers that will take responsibility for complete production lines. There is also a growing demand for education – processors increasingly want to understand their

Automated sorters

options as they strive to select the ideal solution for their application.” Equipment suppliers are providing solutions to satisfy both these demands. While suppliers are offering integrated technology platforms for customised solutions, they are seeking closer collaboration with food processors to educate them about various sorting systems. Kadinger says, “For processors looking for single source responsibility, Key’s Integrated Solutions Group provides line integration services from pre-engineering and project definition to plant start-up. The group provides complete solutions that can include the integration of thirdparty products along with Key’s sorting, conveying and processing systems to meet the specific needs of each customer. With Key’s complete portfolio of sorting and conveying products, customers have the widest selection to choose from, so they can easily explore alternatives and

Sorting techniques

Sorting can be used for separating raw materials and food products into different categories based on shape, size, weight, image and colour as follows: o For size sorting, various types of screens and sieves, with fixed or variable apertures, can be used. The screens may be stationary, rotating or vibrating o Shape sorting can be accomplished manually or mechanically with, for example, a belt- or roller-sorter

o Weight sorting is an accurate method and is, therefore, used for more valuable foods (cut meats, eggs, tropical fruits, certain vegetables)

o Image processing is used to sort foods on the basis of length, diameter, and appearance, for example, surface defects and orientation of food on a conveyor o Colour sorting can be applied at high rates using microprocessor controlled colour sorters

Courtesy: Hyfoma, a knowledge portal for food processing equipment

Sorter selection criteria

o When searching for the perfect sorter for any given application, performance, capacity, flexibility, and economics should be considered along with the sorter manufacturer’s expertise and support. o When comparing systems, consider the resolution of the cameras and lasers because higher resolution allows the sorter to detect and remove smaller defects. Compare cameras and their ability to detect possibly millions of subtle colour differences. Compare the illumination system (usually either fluorescent, LEDs or HID), understanding that superior lighting leads to superior sorter performance. Of course, the effectiveness of the sorter relies on the software too – the algorithms – that manipulate raw data and categorise information based on the customer-defined accept/reject thresholds. o Sorters are sophisticated pieces of equipment based on technology that advances at rapid rate. To continue to get the most from a sorter and maximise the return on investment, look for a modular sorter that is designed to be easily upgraded or reconfigured in the field. o It is important to consider the level of service a supplier can provide in a specific region – from engineering to after-sales support.

Courtesy: Key Technology

be confident that they will find the ideal solution for their application.”

Going digital

For ensuring the quality of raw materials, food processors are adopting automated sorters and validation systems so that all foreign material incidences are properly tracked. There are suppliers that can offer sorters, which can provide the food processor with a time and date stamped photograph of all foreign materials. Although sorters improve safety in food processing, the main driver for the adoption of automation is manifold rise in productivity. Kadinger elaborates, “Around the world, the primary factor driving demand for digital sorters is the food processors’ desire to improve the quality of their products while reducing labour and maximising yields. The primary factor driving the market for conveying products is the need to maximise line productivity by improving efficiencies and uptime.” In last few years, the food processing sector has witnessed robust growth with the entry of many Indian as well as multinational companies. At the same time, regulations have become more stringent, especially with the establishment of the Food Safety and Standards Authority of India. As a result,

food processors are equipping themselves with systems that can help them adhere to safety regulations and also gain an edge over their competitors. Automated sorters are finding huge opportunities in this burgeoning market. Kadinger asserts, “Demand for digital sorters and conveyors in India is growing. Societal changes such as a growing middle class and the rise of working couples are driving demand for convenient processed foods that meet rising quality standards. More multinational processors are investing in India, which directly drives demand for Key’s solutions, and fuels in-country processors to invest in similar types of technologies to compete locally. Processors in India working to develop an export market also drive demand for world-class sorting and conveying technologies because the quality of their products needs to match the expectations of customers in the importing countries.” With consumers becoming increasingly demanding with regard to product quality and consistency, going forward, food processors will have to incorporate latest automation system in their sorting applications to meet the international food safety standards and stay ahead of their competitors. Email:

May 2013 | Modern Food Processing


Special Focus IT tools for demand planning

Futuristic solutions for supply chain challenges Demand planners are somewhat like the weather reporters. They rarely get credit for doing their job correctly, and they are only noticed when they get it wrong. In the retail scenario, demand planning occupies a position of prominence, and with a slew of IT tools now available, the job has just become simpler!

companies today to dramatically change the ways they look at and respond to demand. “These software tools can now enable food processing companies and retailers to dramatically reduce forecast error leading to improved performance in a variety of key measures, from inventory investment and order fill rates to transportation costs – thanks to fewer expedited deliveries,” says an analyst from KPMG.

Photo courtesy: The Cocoa Trees

Demand planning intricacies

Mahua Roy


hat is common to new product launches or promotional packages? The sleepless nights endured by demand planners about whether adequate amount of stock is reaching the aisles. “Understanding customer demand, planning for that demand and fulfilling it hold the key to retail success. Clarity throughout the supply chain is a fundamental necessity if retailers are to meet consumer demand while still managing to maintain a lean and efficient operation,” explains Colin Strang, Senior Solution Consultant, Infor. Demand planning directly and significantly impacts retail business profitability. Poor forecasting leads to missed sales or excess inventory holdings, resulting in lost revenue and wasted investment.

Strategies for demand planning

IT tools significantly depend upon the approaches a company may use to 38

Modern Food Processing | May 2013

deduce demand planning. There are two main choices: top down and bottom up. Top down retail demand planning cedes control over demand forecasting to a centralised head office, while bottom up gathers individual forecasts from each store and uses these to drive restocking decisions. Top down retail demand planning strategy is often the choice for retailers with short lifecycle products and in industries where sales history has little relationship to the future sales. This makes a lot of sense in the packaged food industry. In the majority of situations, however, a bottom up retail demand planning strategy offers the potential for far superior business outcomes. However, a hugely disproportionate number of retailers currently use the top down approach to retail demand planning. Sophisticated demand planning and forecasting engines, whether offered as standalone software packages or modules within larger supply chain management or enterprise suites, are helping many

The need for demand planning arises out of four major scenarios: Seasonality of demand, promotional events, product lifecycle changes, and new product launches. IT tools can help synchronise these demands and integrate it into a seamless supply chain function. “By delivering accurate forecasts for improved demand planning accuracy, IT can play a significant role in managing inventory. Optimising inventory at each distribution hub, thus ensuring that the highest levels of available stock is available, is a key deliverable achieved by proper demand planning tools. Another important area of concentration is the replenishment planner, which can help plan inventory and distribution movements through every node of supply chain, from supplier through manufacturer and all levels of your distribution chain,” says Strang. Technically, at the front end of the supply chain, the demand plan accuracy drives production, inventory, distribution, and buying plans. With IT tools for demand planning, a manufacturer can have the tools to improve forecast accuracy with advanced statistical forecasting capabilities. “With Infor Demand Planning tools, one can get the sharpest, most accurate picture of customer demand as a solid foundation for sales and operations plan. Plus tools can help extend operations beyond forecasting to create a fully synchronised demand replenishment plan integrated with the company’s ERP system,” says Steve Shorten, Senior Director, Industry Strategy & Solutions, Infor.

IT tools for demand planning

The Indian food and beverage market provides enormous growth prospects. “At Infor, we are well-poised to tap these opportunities with our solution suite to produce consistent quality and compliant products enabling organisations to fulfil changing demand and adapt to volatile market dynamics while achieving their business goals. With futuristic supply chain management solutions, the dynamics of demand planning can change completely,” adds Shorten.

Trends in demand planning

Demand forecasting tools in a graphical environment automatically detect seasonality, trends, slow-moving items, and step-changes in demand. Model scenarios can also be made available to see the effect of promotions and events, and their future impact. “With advances in web-based collaboration, knowledge can be shared with every stakeholder in the demand planning process. Internal sales and demand

planners can help shape accurate demand. External customers can also contribute with visible input to improve further responsiveness. Suppliers upstream can also know the company’s plans and improve their delivery performance,” elaborates Strang. This way better inventory planning can be achieved. Redistributing the inventory according to predicted demand can ensure it meets tailored service levels. Besides, replenishment planning is an integral part of inventory management. With new IT tools, supply replenishment can be seamlessly aligned with demand across the entire manufacturing and distribution network. “Using different modeled scenarios, you can see results ripple through and quickly realign inventory, transport, manufacturing, and buying plans,” adds an analyst from KPMG. But beyond the immediate, obvious benefits occur from dramatically improved abilities to anticipate demand,

We are well-poised to tap the opportunities with our solution suite to produce consistent quality and compliant products enabling organisations to fulfil changing demand and adapt to volatile market dynamics while achieving their business goals. Steve Shorten

Senior Director, Industry Strategy & Solutions, Infor

down to the SKU level, customer level or even specific retail location level. Companies are discovering that the flexible tracking and analytic capabilities embedded in these planning programs provide a host of capabilities to help managers better understand their business and the marketplace, allowing them to strategically direct the enterprise with greater intelligence than ever before. Email:

May 2013 | Modern Food Processing


Special Focus Roundtable

Is the Indian food industry ready for robotics applications?

The global market for industrial robotics is expected to increase to nearly $ 8.8 billion by 2015. Robotics plays an increasingly important role in maintaining a food supply that is safe, efficient and cost-effective. So how deep has been the infiltration of robotics in the Indian food processing industry? Mahua Roy finds out the intricacies of this sector in India.

Pradeep Shoran AGM-Marketing, KUKA Robotics India Pvt Ltd

Manjunath H S Head-Robot Department, FANUC India Pvt Ltd

Rajesh Gandhi Managing Director, Vadilal Industries Ltd

The demand for automation in the food sector is relatively high. Standard applications for robots primarily include packaging and palletising. More and more robots are also being used for picking. Generally speaking though, degrees of automation in the food sector vary. In the beverage industry, for example, the degree of automation is around 98 per cent. Using robots in the food sector does not just reduce costs – it is also increasingly becoming a necessity for ensuring stable product quality. Apart from their flexible use for different production steps, their hygiene standards – with easily cleaned, germfree surfaces – and low maintenance requirements makes these the first choice in many areas. For small and medium-sized enterprises in particular, robots will play an increasingly important role in areas of production, processing and handling in future.

Until recently, the food and beverage industry had not used robotics to a great extent. However, since the onset of recession, robotics has slowly but steadily been carving a niche in this industry. In fact, the food and beverage industry is a prime market, as robotics can ensure better quality of products, greater operational efficiency and improved cost-effectiveness. People have started realising the flexibility advantages of shop-floor automation with robots in the food processing industry. Major robotic automation potential is bound to be created in food and beverage industry for high speed handling and palletising applications. But in India, this segment is yet to move on from the conventional PLCdriven automation to multi-axis driven, high speed robots with vision system; and this process is slow due to the initial investment cost concerns.

Robots are populating the food industry in increasing numbers as processors intensify their search for faster, more economic methods of production that will enable them to satisfy the insatiable demands of modern retailers and the rapidly changing lifestyles of consumers. Robotics technology is making inroads in India. Earlier, robotics was merely to the extent of interlocking systems and physical stoppages; but now robotic applications are almost replacing the human movements in packaging as well as processing units. The initial application of robotics would involve R&D activity; hence extra expenses are involved. Main benefits of robotics can be attained in the manufacturing industry where small retail units are produced in large numbers. It will also put the Indian product in comparable position within export market.

Editorial take

In view of the modern retail environment and consumer demands coupled with the competitively challenging nature of the food processing industry, robotics comes across as an effective solution. However, the low awareness about potential benefits of its applications stands as a hurdle. Once this industry takes cognisance of the advantages of robotics, it will revolutionise the food processing industry of India.


Modern Food Processing | May 2013

Facility Visit Jain Irrigation Systems Ltd

Reaping fruitful gains in banana processing

Banana processing is indeed very delicate and unique. And one of the companies in India that boasts of a banana processing plant is Jain Irrigation. Venturing into this arena itself speaks volumes about the company. Strong R&D, sound knowledge of processing etc are the cornerstones of its success. Prasenjit Chakraborty


visit to Jain Irrigation’s banana processing plant at Jalgaon that produces natural banana puree and concentrate is worth. The plant is located at Jain valley on Shirsoli Road, which is 5 km away from Jalgaon city. The entire process right from receiving banana to the making of final product is unique. The first step starts with receiving bananas at the plant premises, which arrive in trucks. It is important to mention here that the fruits (bananas) are unloaded only when these meet all specifications.

The plant employs production processes capable of producing fruit purees for baby food application. The processes are fully automated and have fail-step process. It means if there is any deviation in the process parameters, the production cycle stops and the product is put to drain. Ashok Jain

Vice Chairman


Modern Food Processing | May 2013

Ripening process

Bananas received are mature but unripe. After unloading, fruits are palletised and then each pallet goes to the ripening chamber. Each pallet is individually tagged to ensure traceability of the product to the source and ensure record of the complete processing cycle. There are seven ripening chambers for banana, each of them having capacity of 150 mt. There are number of steps involved in ripening process. The first step is to evaporate ethylene gas for 24 hours in the chamber. “We convert liquid ethylene into gaseous form by heating and then the gas is circulated in the ripening chamber,” says Pravin R Rane, Production In-charge, Jain Irrigation Systems Ltd. After evaporation of ethylene gas, temperature and humidity are maintained in the chamber for next six days. The temperature in the chamber remains between 18º C and 22º C. In between whatever CO2 is generated is exhausted outside the chamber. If CO2 is not exhausted out, then it will be difficult to maintain temperature inside the chamber and the ripening process will not be uniform. “We have to run the plant for all the seven days. And to get

the fruit available for processing, we have to ensure the cycle of ripening process. We have seven ripening chambers, which fulfil the cycle,” says Rane.

Banana processing

It takes seven days to complete ripening process and once over, processing of banana starts. In the first step of processing, fruits are washed with chlorine water so that surfaces of the fruits are free from microorganisms. After chlorination, fruits go for inspection, and in this process, rotten, unripe and damaged fruits are identified and separated. Only good quality fruits are sent for processing. Before going for the second stage of processing, fruits are again washed in soft water to get rid of chlorine. After this, hardcore processing starts. There are two tiers of conveyors in the plant. Fruits that are washed in soft water are placed in bottom conveyor where a number of women workers are engaged in peeling off bananas. After peeling, bananas automatically come on to the top conveyor and subsequently go to the mashing pump where mashing of bananas are done. Immediately after mashing, pasturisation is done. “Here mashed banana is heated at 90º C to

Jain Irrigation Systems Ltd

deactivate the enzymes present in the mashed banana and also reduce the microbial load,” says Rane. Once pasturisation is completed, pulp is sent to pulper to separate out seeds present in the pulp. Once seeds are separated out, pulp is sent to finisher. There are two options available once pulp comes out of finisher. “If we want to make single strength puree it goes directly to steriliser. For making concentrate, pulp is directly sent to evaporator where water is evaporated from the pulp and becomes concentrate,” adds Rane.

De-aeration process

The concentrate puree has to undergo de-aeration process to get rid of dissolved air present in it. Removal of dissolved air is essential to maintain product quality over its entire shelf-life, says Rane. Then the product is sterilised at the sterilisation centre where it is rapidly heated above 130º C followed by steps such as holding and rapid cooling. Cooling is done to below 25º C. This short time high temperature heating process ensures that the product is free of bacteria and other pathogens without losing any sensory or nutritional properties of the product. The cooled product is then packed in to pre-sterilised bags through a sterile filling system. Maintaining process

Banana peeling

Banana inspection

and package integrity ensures shelf-life of 18 months for the product without any preservatives. Filling is done in 220 litre bag in drums and then packaging & palletisation of drums follow. After drum palletisation, product is kept for qurarantine for seven days. From the total production, 50 per cent goes to export and rest is consumed locally. It exports to Middle East, Europe, the US, etc. Prominent clients for Jain Irrigation include Coca Cola, Nestle, Hindustan Unilever, etc.

Manufacturing standards

The plant is compliant to most stringent global quality standards and are certified under British Retail Consortium (BRC), ISO 14001, OHSAS (Occupation Health and Safety) 18001. The products are also Kosher and Halal certified and the plant is US FDA audited. “The plant employs production processes capable of producing fruit purees for baby food application. The processes are fully automated and have fail-step process. It means if there is any deviation in the process parameters, the production cycle stops and the product is put to drain,” says Ashok Jain, Vice Chairman, Jain Irrigation Systems Ltd. The plant has sophisticated machines from Europe, the US, etc. As far as research and development is concerned, Jain’s Food Division has many breakthroughs to its credit and some of these have now become industry standards. “The most important

innovation has been development of Evaporative Cooling Ripening Chambers as a substitute for high-cost Refrigerated Ripening Chambers and the traditional way of ripening using hay,” claims Jain.

Manpower training

Every person who joins the organisation has to undergo training. “We provide training to our workers on every aspect, and safety is our prime concern. Even contract workers have to undergo training procedure,” says Rane. Any person entering the plant has to undergo sanitisation process. Currently, 120 workers are working in the banana processing plant.

Tissue culture

Jain Irrigation is involved in end-to-end work in the banana supply chain starting from providing high-quality, disease-free planting material to farmers, followed by irrigation systems and agronomy guidance and then buy back the surplus produce to add value and sell in export and domestic markets. Jain Irrigation has pioneered tissue culture banana, which has revolutionised banana cultivation in the country. “Our annual capacity is 100 million banana plants. We have facilities in multiple locations for primary & secondary hardening, and we have introduced a unique concept of supplying to the farmers secondary hardened and virus-free plants to reduce risk of mortality of the plants at farms,” concludes Jain. Photo: Nachiket Gujar


May 2013 | Modern Food Processing


Insight & Outlook

Food Retailing

Organised retail Retelling processed food success story in modern era ..........................................................................46 Kirana store Is modern retail posing a challenge to its survival?...............................................................................48 Innovative packaging design A must to gain competitive edge in modern retail................................................................................50 Fresh food retailing Efficient cold chain, the missing link....................................................................................................52 Interface - Jai Daryanani, Managing Director, Cosmo Fine Foods “The acceptance of dark chocolates is a growing trend�.......................................................................53 Machine vision application A multicore strategy for successful optimisation ..................................................................................54 Didier Lacroix, Senior VP - International Sales & Marketing, Cognex Corporation Indian packaged rice market Rising above the rest in Asia.................................................................................................................56 Ice cream manufacturing Clean production must for clear delight................................................................................................58 Resistant dextrin Adding dexterity to health foods...........................................................................................................59 Dr Rajeev Kumar Thakur, Technical Head, Roquette India Pvt Ltd

May 2013 | Modern Food Processing


Photo: Joshua Navalkar; Location courtesy: HyperCITY, Malad

Insight & Outlook Organised retail

Retelling processed food success story in modern era

Organised retail has provided a good momentum to the food and beverage industry, and also enabled consumers to gain exposure to a plethora of food products in different categories. Once consumers started buying such products, the contribution of food segment to the overall modern retail has also increased. Prasenjit Chakraborty


n the last few years, food industry in India has witnessed many perceptible changes. Such changes are mainly due to rise in disposable income and exposure to different kinds of food. When it comes to exposure, it is the modern retail that is offering a plethora of products to consumers. According to Kumar Rajagopalan, Chief Executive Officer, Retailers Association of India, the overall retail market in India is estimated at $ 450 billion, which includes traditional and organised retail. “In the total retail market, organised retail is estimated at 6 per cent or $ 28 billion. Of this, the organised food and beverages retailing market is worth $ 3.5 billion. And from the consumers’ perspective, about 60 per cent of spend is on food and groceries,” he says. 46

Modern Food Processing | May 2013

Changing food retail landscape

Over the years, food retailing in India has traversed a long distance. There was a time when food items were sold in small road side grocery shops & mandis, haats & bazaars by vendors. Today, food products (processed and groceries) are retailed through supermarket stores where consumers can inspect, select and pick up the products they like in a comfortable ambience and still pay a fair price for the product and sometimes even pay less than the price they would have paid at the nearest food stores. Shopping for groceries is no longer a strenuous and uncomfortable affair. Instead, it is a pleasurable experience. From simple trading activity, food retailing has attained the status of an industry. Today, consumers are walking through the air-conditioned passage smelling fresh food and groceries, enjoying light music, experiencing a beautiful ambience, and most importantly, buying food products

(vegetables, spices and beverages) without bargaining with the vendors. According to Chemicals, Materials & Foods Practice, Frost & Sullivan, “The organised retail sector is growing at the rate of 19 per cent year on year. The packaged food is penetrating at the rate of 10 per cent in the organised retail sector. These two factors have taken the growth of packaged food to 30 per cent year on year in modern retail stores. In comparison, the overall packaged food market, including modern/organised retail and traditional/ unorganised retail, is growing at the rate of 15 to 20 per cent year on year.” It also says that the high growth of modern/organised retail can be attributed to the product offerings and buying habits of customers. Some of the packaged food segments such as fruit juices, Ready-toEat (RTEs) food items, frozen meats and dairy products, find their way to the consumer majorly through modern/

Organised retail

organised retail. Also, it has been proven that most of these products are bought impulsively by customers. This requires a customer to walk around the store and explore these products, before deciding to purchase since it is impulsive buying. Such facilities can be offered by modern/ organised retail only.

Consumers’ perspective

Changes in food consumption habits are being driven by: o Greater exposure to international cuisines due to increased overseas channel o Greater media exposure due to specialised food channels o Leisure habits in India Unlike in developed markets, in India most customers look at shopping and eating out as a leisure activity. Culturally, social bonding is intensively driven by foodfocussed activities. All these have impacted the food industry and subsequently influenced the food retail. The goal is common for both the manufacturers and retailers – to satisfy consumers. It has been seen that footfalls of consumers are more in a retail shop where there is a variety of products. Today, variety of sauces, milk, etc, is being kept in any household refrigerator. The scenario was different few years back. For consumers in India, milk was just milk, because consumers were not exposed to other dairy products. It is the modern retail, which introduced different categories of products to consumers. What is important here is, such products were not created for Indian consumers rather were in existence for a long time in other countries. The products got a new platform, which is modern retail. With the passage of time, the food habits and demand dynamics of consumers are also evolving. “The Indian palate has become more inclusive. Items such as truffles, artichokes, asparagus, red & white wines, Australian lamb, Norwegian salmon, black bean sauce, etc, have found their way to the Indian F&B space,” says Rajagopalan. In addition, the customer has started demanding greater varieties of traditional

Indian staples such as rice. Rice varieties are no longer just about basmati and kolam; but now include broken rice, wheat rice, red rice, brown rice, Thai rice, etc. “It has been observed that consumers spend about 60 per cent on food – this has fallen since 2000 (when it was about 65 per cent). That pattern is typical of any growing market,” he says. As a result of rising inflation, consumers are reducing discretionary spending. However, consumption habits, once adopted do not change easily. Therefore, when the overall economic growth slows, consumers may react by changing the composition of their discretionary spend on food (more spent at the food court rather than fine dining) but will not change habits (eating out versus eating at home).

Changing trends

Some of the important changes observed in end-consumers are as follows: Impulsive purchasing: The consumer likes to walk around the store; explore and buy few products that were not in his/ her shopping agenda. Large display area, attractive packaging, etc are few of the steps taken by companies to leverage this behaviour of the consumers. Longer shelf-life: The consumer today demands products with longer shelflife. Introduction of tetrapacks, natural preservatives, frozen processed food, etc has been brought in to address the demand for longer shelf-life for products. Seeking product variety: End-users like to try and have as many options as possible, in any food product. This has led to introduction of numerous flavours in snacks, fruit juices, RTE food and dairy products.

Food retailing: Future focus

Rajagopalan strongly believes that the overall outlook for the food market looks positive, but there are a few issues that need to be considered for the market to achieve full potential. “It is imperative for the food companies to encourage on ground level experimentation by customers when they launch new products. Merely introducing a new food product is not enough. On-ground promotions such

Retail scenario in India

Unorganised retail market ($ 422 bn)

F&B retail share in organised segment ($ 3.5 bn) Organised retail market ($ 28 bn)

as tasting sessions, cooking sessions are also required. Private food labels have an advantage here – but the key is marrying availability of new food varieties with concept selling, event management and execution skills at store level. These skills are not yet available, at the front end for retailers,” he points out. Besides, food brands including private label retailers would need deeper strategic tie-ups with TV channels that promote food and lifestyle to showcase apt usage of food and food products consumption. E-commerce has become popular as an alternative channel in the food services space. Online groceries are also slowly increasing their penetration, however, their challenge is in logistics and delivery. “Online businesses are getting more and more significant and it makes sense for manufacturers to tap on this channel and be aware that the modern world is a multi-channel world, which includes offline, online, catalogue, TV-based selling etc,” points out Rajagopalan. To augment the share of food in the overall modern retailing in India, it is necessary for more interaction between manufacturers in the areas of food & packaging and retailers. It is the retailers who directly face the end-consumers, and if they share their experiences with food & packaging manufacturers, it will help the food industry to grow further and consequently increase its share in the retail industry. Email:

May 2013 | Modern Food Processing


Insight & Outlook Kirana store

Prasenjit Chakraborty


consumers. Hence, they act accordingly. Besides, credit facility for regular customers and even home delivery make them even more stronger. Since they are small in size, kirana stores can be found at every nook and corner in residential areas. This makes for comfortable shopping for every kind of consumer. The traditional format also suits the needs of those consumers, who are uncomfortable

ith the onslaught of modern retail, the question that often comes to our mind is whether the age-old kirana stores will survive or not? At present, modern retail in India is at a nascent stage, which is just 5-6 per cent of the total retail market. Traditional trade, which includes kirana stores, small grocers, chemists and paanbeedi shops, has a high penetration not only in India but in countries such as Philippines, Mexico, Egypt, Morocco, Nigeria, etc. Traditional retail formats, known by many names across the world – Mom & Pop stores (USA), kirana stores (India) and Sari Sari stores (Philippines) – are essentially variations of the same basic format. They are family-owned and operated as small businesses, characterised by long operating hours and stocking a variety of categories ranging from Ready-To-Eat (RTE) foods Kirana store owners have a clear and grocery to household understanding about the likes and products. Since these stores dislikes of their consumers, which are not very large, variety is acts as a major advantage for them. As typically seen in the form of they operate from a particular area, service width rather than depth. remains a strong point for them. Besides, the In India, people are dependent on these small low-cost factor is another positive aspect, stores for daily shopping which helps them to remain strong in the era needs. Traditional stores of modern retail. have many advantages. First, such stores are located mostly near residential areas. As in a plush and well laid-out, and sometimes a result, the shopkeepers interact with intimidating modern retail environment. customers almost on a regular basis. “People involved in kirana business have And in the process, they come to know certain strong points with them, which the preferences, likes and dislikes of cannot be replaced with modern retail; for 48

Modern Food Processing | May 2013

instance, accessibility and ability to know consumer preferences, etc. All these are niche kinds of capabilities they possess,” points out Kumar Rajagopalan, Chief Executive Officer, Retailers Association of India. Another strong point for kirana stores is cost factor as they do not have to pay hefty salaries to their staff. And most of the kirana stores are being managed by lean staff. A closer look at India’s social infrastructure (in terms of housing colonies, roads, etc) tells that there is no way a modern retailer can even set up a 2,500-sq ft shop next to a housing colony.

Modern retail vs kirana stores

There is not even an iota of doubt that the modern retail concept has ushered in new era in retail activity as it provides convenience to customers on many accounts. Modern retail ensures many advantages such as a wide variety of products, opportunity to browse and select new products & brands, convenience of many product categories under one roof, clean & organised shopping environments, easy billing, and most of all, providing an enjoyable shopping experience. On the negative side, however, they are generally far from the heart of the city and require special planning to visit, with challenges of transport, parking, etc. This is not the case with kirana stores, as such stores are located nearby to consumers they cater to. This provides much convenience to consumers, who can visit such shops at any time and does not require any planned visit. Moreover, when consumers need products on an urgent basis, kirana

Kirana store

stores ensure that product reaches their doorsteps. This is a great advantage for consumers.

Influence of modern retail

The Indian market is always lucrative for any segment because of the volume factor that India offers. So, retail is also no exception. Of late, the retail sector in India has witnessed a flurry of activities. Both domestic and international retailers have focussed on investing in various retail formats such as supermarkets, hypermarkets, cash and carry stores and convenience stores, which has eventually led to the change in the overall consumer shopping behaviour. The small stores are also undergoing a change. This is because of the influence of modern retail. With the passage of time, kirana stores are also changing in terms of offering products and services. Today, such stores are also active in sending the products to the doorsteps of the consumers. This activity is mostly seen

after the advent of modern retail. “If you really look at the traditional method of selling of food products and grains etc, those were originally sold from kirana type stores. They used to carry around 600-700 Stock Keeping Units (SKUs). However, with the advent of modern retail it started playing much larger role. Most of the stores started keeping up to 1,500 SKUs,” says Rajagopalan. According to him, the average size of kirana stores in the country was 180 sq ft. Today, the size has become much larger. Citing an example, how modern retail influences kirana store owners, Rajagopalan says there was a kirana shop by the name of Society Store in Santacruz. “The shop is now converted into supermarket and offers around 7,000 items. The phenomenal growth is mainly due to food products,” he says. Today, kirana stores have brought lot of sharpness to their products, which mean they are keeping more and more specialised products. Explains

People involved in kirana business have certain strong points with them, which cannot be replaced with modern retail; for instance, accessibility and ability to know consumer preferences, etc. All these are niche kinds of capabilities they possess. Kumar Rajagopalan

Chief Executive Officer, Retailers Association of India

Rajagopalan, “Sharpness here means owners of kirana stores keep more specialised products in their shops. For example, instead of keeping 10 different types of pickles, they will keep two varieties and those two varieties will be the highest movers of that area. Because they know the pulse of the consumers in a particular locality.” So, taking everything into consideration, kirana stores are going to stay in the Indian retail market. Email:

May 2013 | Modern Food Processing


Insight & Outlook Innovative packaging design

A must to gain competitive edge in modern retail Today, the buying pattern of consumers has drastically changed. Now they do not buy any product merely based on its goodness but also go by its packaging design. Realising this, many companies are working rigorously to improve their packaging as it also results in creating high brand value.

branding strategies as they contribute significantly to marketing or branding successes. Smart packaging delivers the right brand message to the customer, and hence promotes a purchasing decision. ”

Impact on customers

The impact of a good packaging design on the customers is manifold. As Sharma puts it, “An effective packaging design creates a good impression on the minds of the customers. Packaging draws customers’ attention towards the product kept on the shelf and instills confidence in the buyer, thereby leading to purchases. Due to good packaging design, the customer is able to identify the product or brand and differentiate it from its competitors. It also communicates the uses and benefits of the product and creates a huge appeal, thus influencing buying decisions.”

Design considerations

Avani Jain


f we talk about India’s total packaging industry, then food packaging contributes to 38 per cent of market (tea – 3 per cent, snacks – 6 per cent, biscuits – 6 per cent, confectioneries – 6 per cent, food staples – 6 per cent and other foods – 11 per cent). Pramthesh Pandya, Head - Unit & Business Development, Parikh Packaging Pvt Ltd, notes, “Food is a thriving industry with a large untapped potential. The growth of processed food sector has nearly doubled to 13.7 per cent during the last four years. This has obviously given rise to a number of companies in the food and beverages segment, which continuously compete with each other on grounds of quality, flavour, etc. However, the first battle ground for these companies in retail food segment is good packaging design as this 50

Modern Food Processing | May 2013

itself can lure the customers and increase a company’s brand recall.” Customer expectations have undergone a sea change in the recent years and the retail food segment is not aloof from this. Processed food and beverage buyers today are willing to experiment and adapt to new product experience, and here comes the role of packaging design. A well-designed package acts as a catalyst in luring the customer to try new products. A good package also helps in brand communication as customers, who are otherwise always in a hurry, will be attracted by the package design and the company will get noticed. Binay Sharma, Manager - Client Servicing & Marketing, Desmania Design, says, “Packaging presents an integral part of every company’s brand communications. Creating brand identity through good package design is increasingly becoming an important component of corporate

Packaging is a means of ensuring safe delivery of a product to the ultimate user in a sound condition. Thus, packaging can be referred to as a system of preparing goods for transport, distribution, storage and then end use. In simple terms, a package should be able to meet the supply chain requirement and reach the customer’s hand in good shape. Apart from luring the customers and communicating the brand, there are various other company-specific issues that are considered before the packaging design is finalised. However, the basic points to be addressed remain the same, which are mentioned below. o The main purpose of the package is to protect the food product from spoilage, damage during shipping and handling. Therefore, the package should be such that it provides maximum protection to the product. o A well-designed package highlights the fact that the company has the ability to understand the customer’s needs, reactions, and dynamics. This gives the company a competitive edge over the others. o An attractive package will take minimal time in catching the

Innovative packaging design

attention of a customer. And if the pack and product is according to his/her taste, then the customer not only stays with the product but also promotes it. Thus, a good packaging design provides visibility to the company. o A good package and structure can add value to a product as it makes the product easier to use while stylistic designs can make the product more attractive to display. o Not only the final customer needs to be satisfied by the packaging design but the distributor who sells the product should also accept it. For instance, a food retailer may not accept packages unless they conform to requirements they have for storing the products on their shelves. o Packaging represents a significant portion of a product’s selling price. Thus, smart packaging designs can help reduce costs and possibly lead to higher profits.

o When companies create a new package design, it is most often with the intention of sticking to the same design for a long period of time. In fact, changing a product’s packaging too frequently can have negative effects since customers become conditioned and the change in design will lead to confusion. o A good amount of research is essential before finalising the aesthetics of the packaging, which is a right mix of graphics consisting of mainly copy matter, colour scheme, logo and illustrations. o Packaging decisions must also include an assessment of its environmental impact, especially for products with packages that are frequently discarded. Packages that are not easily biodegradable could draw customers’ and possibly governments’ concerns. o Last but not the least, caution must be exercised in order to create packages that do not infringe on intellectual

property, such as copyrights, trademarks or patents, held by others.

Effective packaging design

All of the corporate marketing, advertising and promotional efforts in the world are useless if the consumer standing before the retail shelf passes over the product. Sharma points out, “A brand’s packaging is its most enduring and accessible brand communication vehicle. It should convey the brand experience through an innovative structure and package design system. The brand’s packaging must be a synergistic part of the overall brand expression.” In the retail food segment, packaging has to fulfil a more complex role today. It has to function as a part of the highly discriminating and competitive marketing & retailing world. In this scenario, the creativity in the processed food package design will definitely add value to the processed food product and help in brand communication. Email:

May 2013 | Modern Food Processing


Insight & Outlook Fresh food retailing

Efficient cold chain, the missing link

With modern retail evolving in India, consumers’ expectation is also growing. Today, they want fresh food and vegetables at retail shops. To offer fresh food to consumers, it is important to build an efficient cold chain network – a challenging task considering the lack of infrastructural support in India. Prasenjit Chakraborty


ith the evolving retail market in India, shopping habits and consumption patterns of consumers are also changing. As a result, consumers today demand fresh food. And for meeting this demand, logistics and cold chain must be in place. However, at present, the cold chain facility in India is abysmally poor. “Indian consumers continue to prefer ‘wet markets’ for fresh vegetables and meat. Supply chain constraints and the lack of functioning cold chain have made it difficult for retailers to attract consumers looking for such products,” says Kumar Rajagopalan, Chief Executive Officer, Retailers Association of India. India is a vast country, and retailers require efficient logistics and infrastructure support systems to reach the masses and satisfy their needs. It is imperative for any retailer operating across India to gain competitive advantage. The Indian food retailing comprises small and independent sellers who are fragmented and survive on low levels of technology. The retailers will be able to fully satisfy consumers (with respect to freshness) once strong logistics and cold chain infrastructure is in place. Let’s take a look at the status of cold chain facility in India. India has to traverse a long distance as far as cold chain facility is concerned. In last few years, the government has provided a thrust to the cold chain sector in India and also offered sops to the sector in this year’s Union Budget. However, building an efficient cold chain sector in a vast country like India is not 52

Modern Food Processing | May 2013

a cake walk. India has to traverse a long distance as far as cold chain sector is concerned. According to Pankaj Mehta, Country Head & Assistant Director, Carrier Transicold Division, Carrier Airconditioning & Refrigeration Ltd, “Traditionally, the cold chain market has been focussed largely on frozen foods, with ice cream and meat being the primary products. Over the last few years, the transportation of processed foods at chilled temperatures is gaining popularity based on changing consumption habits. We recognise that the Indian cold chain network needs specific equipment capable of operating in high ambient conditions.” In the years to come, two factors will drive the growth of the sector. First, the government is paying considerable attention to the sector, and second, allowing FDI in retail. Cold chain will play an important role towards the success of modern retail. But to make it happen, there has to be an integrated approach towards building cold chain infrastructure.

The way to go

Few retailers have taken initiatives on their own but operating in limited areas. It is not possible for a retailer to cover the entire domain as the process is capitalintensive. The modern retail will not be successful if cold chain area is not taken care of. According to B Thiagarajan, President, Airconditioning & Refrigeration Products Group, Blue Star Ltd, “While FDI in retail will continue to be an important lever, it is necessary to identify specific commodities in specific geographies for creating integrated postharvest infrastructure. For example, in

Jammu and Kashmir, apple could be the commodity; in Tamil Nadu, banana could be the commodity; and in the North East and Kerala, it could be pineapple, which will tend itself to integrated post-harvest infrastructure.”

Need for pragmatic approach

Before venturing into any cold chain project in India, a feasibility study is imperative. Cold chain is not always commercially viable. The challenge in cold chain is it cannot be a standalone solution because the need differs in different geographies, and various commodities have different preservation requirements. Says Sanjay Kaul, Managing Director & CEO, National Collateral Management Services Ltd (NCML), “Take the example of cabbages, without cold storage its shelf-life is 18 days. But the commodity’s shelf-life can be increased significantly by using cold storage facility. By using the cold storage facility, the shelf-life of cabbage can be increased up to 9 to 13 weeks. This means there is considerable opportunity – if in cold chain, it can reach metros and other big cities. However, 18 days is too less time to reach from farm gate to market sector.” So, this calls for a prudent approach whether to use cold storage or not for various commodities. The main driver for the cold chain industry does not come from the distribution channel but directly from the customers’ expectations in terms of quality and availability of processed food. The evolution of modern retail in India will only be a consequence of that. Email:

Interface - Jai Daryanani Insight & Outlook

How has the chocolate market evolved in India?

A certain set of consumers in India are gradually matching the global standards. Since they are travelling a lot, they are getting accustomed to a wide variety of tastes. They are looking for an indulgent confectionery product but are also particular about its taste. The acceptance of dark chocolates is a

in India. The exotic retail concept store currently sells the widest range of quality, recognised global chocolate brands all under one roof. The Cocoa Trees also stocks rare brands, which are exclusively licensed to be sold only at their stores. Our average ticket size amounts to ` 800 which shows acceptance of consumers towards premiumness and quality.

in Delhi T3 domestic airport and one in Goa. The retail environment has been created as per the international standards of The Cocoa Trees globally. The brands have been stocked with dedicated shelves to each company. We source directly from centralised stockers globally to maintain consistent quality levels. Certain brand promotions are always on at the store to create awareness about upcoming brands

The acceptance of dark chocolates is a growing trend …says Jai Daryanani, Managing Director, Cosmo Fine Foods, the master franchise for international chocolate retail store The Cocoa Trees. He discusses with Mahua Roy about the growing concept of gourmet and luxury chocolate gifting trend in India. growing trend, and we are quite optimistic about its success. Almost 40 per cent of our product spread in Mumbai comprises dark chocolates; overall in other outlets it is around 20 per cent. People are aware of the concept of cocoa percentage and thus accept a certain variant of dark chocolate, not necessarily the intense ones.

What is the USP of The Cocoa Trees brand?

The Cocoa Trees is a unique retail concept. We stock over 40 varieties of international chocolates targeted at chocolate aficionados and also people who like gifting exotic varieties of chocolates

What is the plan of The Cocoa Trees in India?

Focus Network Agencies (FNA), the Singapore-based branded consumer lifestyle group, has partnered with Cosmo Fine Foods Pvt Ltd, an Indian organisation offering the widest range of international chocolate brands, to launch the boutique store range, The Cocoa Trees in India. The Cocoa Trees is targeting high traffic areas such as supermarkets, leisure stores and airports to have a high recall value in the mind of the Indian consumer. At present, our outlets can be found in three stores in Mumbai and one at the Mumbai airport, three in Pune, one

and making the consumers try out new globally favourite items.

What are your investment plans in India?

In the last five years, we have invested heavily in the development of the backend infrastructure and supply chain. We plan to start pan-India online delivery system. We project our plans at 4-5 stores in the next year. We are looking at a stable and systematic growth curve. We plan to tap the airport and mall sector as well as premium locations in metros as we see a lot of opportunities there. Email:

May 2013 | Modern Food Processing


Insight & Outlook Machine vision application

Courtesy: Cognex Corporation

A multicore strategy for successful optimisation

Networked Insight

Didier Lacroix


achine vision speed increases automatically with increasing microprocessor speeds. However, with multicore PC architectures, it is different, as it requires software design changes to take advantage of parallel processing architecture. A multicore strategy for machine vision can be implemented at multiple levels. Independent high-level tasks – especially those with hardware dependencies, such as acquisition and input/output (I/O) – can be written to run asynchronously on separate cores, leaving processor free to do those tasks that are not blocked. Individual vision tools can also be parallelised so that they divide their processing task among several cores.

Multicore PC architecture

Earlier, to handle bigger and complex applications, vision applications 54

Modern Food Processing | May 2013

PC operating system manages programs as separate processes. Optimising a machine Each process has an associated vision application for context and when process multicore PCs can be a is blocked, the operating complex process with system saves current context unpredictable results. and swaps in another process. To achieve best overall System processes respond to a range of demands, which system, it is necessary is invisible to the user. A that developers pay multithreaded program can close attention. Field be written so that different testing under actual sections run simultaneously and conditions is the only independently. These are much way to fully measure lighter and share the same system throughput. address space, allowing it to switch quickly making it easy for them to share data when depended on advances in PC hardware. running in parallel. Faster Central Processing Units (CPUs) Commercial multithreaded and associated hardware improvements software resulted in better performance. However, Writing multithreaded application code this requires higher heat dissipation, is not simple and requires underlying where cooling has become a limiting machine vision libraries to be written in factor. Manufacturers such as Intel and a re-entrant manner that allows multiple AMD use multiple processors instead of instances of the program to execute in a single processor. These processors are parallel. For this, writing custom software packaged on a single chip. Each processor at application layer to take advantage of is called a ‘core’, and new chips are called a multicore PC is usually only justified multicore processors. Two-, four- and in demanding applications. Off-the-shelf eight-core processors are now common, solutions may not be efficient as custom while much higher density models are code, but can provide significant benefits also being designed. at low cost. It is not possible to move an existing Application optimisation, vision machine vision application from a tool optimisation, tuning for overall single-core PC to a multicore PC and system performance, and software expect performance improvement. Some portability are four keys to successful applications may not run any faster on multicore optimisation for machine a multicore machine due to operating vision applications: system overhead and other inefficiencies. Programs must be rewritten to speed up Application optimisation their applications, as many algorithms Application-level software can be do not lend themselves to parallel optimised for multicore PCs in three ways: processing.

Machine vision application

o By creating separate threads for tasks with hardware dependencies, such as image acquisition, accept/reject results, operator interaction, and often designed to minimise unpredictable hardware delays. o By creating separate threads for each camera in a multi-camera application, allowing each thread to run as soon as its camera is triggered. o By creating separate threads for different machine vision tasks within a vision application. However, this works if the tasks are not dependent on each other, and the benefit will be small, if one task is much shorter than the other. Some commercial machine vision products have built in these features. This type of scalability is advantageous in multicore PCs for applications with multiple image acquisition and vision processing tasks, which need to be performed simultaneously. It is beneficial on single-core PCs, because image acquisition does not use much CPU time, and can therefore run in parallel with image processing operations.

Vision tool optimisation

In addition to application-level optimisation, it is possible to optimise machine vision tools by parallelising their algorithms so they use multiple cores simultaneously. However, not all vision tools can be easily parallelised. Parallelisation is helpful for image processing filters or other vision tools that run local operations on small regions of the image. Commonly used filters include median, Gaussian and morphology operations that can be optimised by dividing image into different pieces and assigning each one to a separate thread. The final speedup depends on algorithm and number of cores. Because of overhead, there will always be some inefficiencies, so even a well-optimised vision tool may not run eight times faster on an eight-core PC. Many vision applications spend most of their processing on tools that are more complex than simple image processing

filters. It is not always possible to parallelise complex vision tool algorithms such as alignment, and optimising the tool might only benefit a small portion of the algorithm. As a solution for this, a tool such as PatInspect has been redesigned so that inspection steps are divided among available cores. Even when percentage improvement is lower than for simple image processing filters, overall application may benefit more, since complex machine vision tools generally consume large portion of overall application.

Tuning for overall system performance

Fastest vision application would be one that controlled every processor core in the PC and create one thread to run on each core. The PC must also support operating system, machine control and other background tasks. In practice, optimum number of threads for vision application may not necessarily be the same as the number of cores in the PC, and may not make sense to assign each thread to a specific core. The only way to determine optimum number of machine vision threads is to test them under realistic conditions. Machine vision supplier can provide software libraries that can give users a simple method to set the number of threads for multicore-aware vision tools in an application. This top-level ability lets users easily tune the system for best overall performance.

Software portability

Another concern is software portability from one PC to another. PC hardware changes quickly so that vision applications will be deployed on multiple PC models, either when new vision stations are deployed or need to be replaced. Machine vision application is usually developed on a different PC than on which it is deployed, and replacing PCs deployed in manufacturing lines is a constant maintenance issue. Since number of cores available may change over time, there should be a vision application, which can

account for any number of cores in the system. Redeploying existing system on a different PC may require recompilation or rewriting application software, which is high cost as development stations are modified and developers move on to other projects. To solve this challenge, machine vision supplier can provide software libraries, which can automatically detect number of cores on a PC and dynamically adjust number of threads that they create allowing applications written for a four-core PC to run efficiently on an eight-core PC without touching the source code or recompiling.

Realising the core issues

To maximise benefits of multicore PC technology in machine vision applications, developers should consider several key questions when evaluating machine vision software products. These include whether image processing filters have been optimised for multicore, as also other factors that can impact the performance of overall application, such as: o Can the software product automatically create separate acquisition and processing threads to speed system throughput and responsiveness? o Does the software allow users to write their own multithreaded application? o Can users tune the number of threads for best overall system performance? o Does the software have the ability to automatically detect and adjust the number of threads, based on the number of cores, without having to rewrite the application? By keeping these points in mind, users can maximise their options (and minimise their work) to take full advantage of multicore PC technology. Didier Lacroix is Senior VP - International Sales & Marketing at Cognex Corporation, which designs, develops, manufactures and markets machine vision and industrial ID systems. For details, contact Sunil Vaggu on email: May 2013 | Modern Food Processing


Insight & Outlook Indian packaged rice market

Rising above the rest in Asia

In India, buying packaged rice brands is a new phenomenon among consumers who are increasingly looking for convenience. As a result, India is leading the way in the packaged rice market across Asia, with packaged rice variants doubling in less than a year in the country’s retail market. Rapid economic development, increased urbanisation and changing consumer lifestyles are expected to further fuel this market. Rakesh Rao


ndia is the leading producer of rice in the world, with a record high production of 104.32 million tonne in 2011-2012 crop year ( July-June) across 4,000 varieties of rice. Under basmati, it has only 9-11 varieties. In India, the consumption of rice, which is staple diet in the country, is largely driven by loose and unbranded products. However, this trend is slowly changing due to the less price differences between branded and unbranded rice, rise in purchasing power and increasing awareness. According to some experts, India’s packaged rice segment has been growing at 30 per cent in the last 3-4 years, with 56

Modern Food Processing | May 2013

the basmati rice segment expected to grow at 25-30 per cent.

India, leading the new launch rice market

The packaged rice market differs across countries in Asia, ranging from Malaysia’s 65 per cent (share of retail packaged rice vis-à-vis total rice), Indonesia’s 64 per cent, Japan’s 44 per cent, China’s 8 per cent, Vietnam’s 6 per cent, and Thailand’s 4 per cent. “Much like India, China too buys most of its rice loose. In Thailand, rice dishes in the form of ready-to-cook meals are becoming popular,” points out Ranjana Sundaresan, Food and Drink Analyst - India, Mintel – a leading global supplier of consumer, product and media intelligence.

According to a new Mintel report, New Product Development (NPD) in packaged rice in India has more than doubled in the past two years, with over 200 packaged rice launches in 2012 compared to around 100 in 2011. Furthermore, in 2012, India was the most active country in terms of NPD, accounting for 50 per cent of packaged rice introductions in Asia alone, followed by Vietnam and Thailand, which accounted for 10 per cent and 8 per cent respectively of NPD in the region. Malaysia came forth with 7 per cent of new packaged rice launches in AsiaPacific (APAC) followed by Australia with 6 per cent. Attributing the reasons for this trend, Sundaresan says, “India’s market for retail rice products is the smallest in Asia, accounting for just 2 per cent of the total rice market. Retail packaged rice is a fairly new phenomenon in the country, and is growing quickly as a result of rapid urbanisation that has increased the demand for convenient processed foods. This is especially so among the young and upcoming middle class, one of the fastest growing sections of the Indian population. Thus, the Indian market is proving to hold much potential for growth in this segment.”

New products tapping metro markets

Packaged rice is becoming increasingly popular in India, especially in urban areas due to its convenience. Sundaresan says, “Not so long ago, all rice used to be bought loose from small retailers, kirana stores or ration shops. Consumers could feel and taste the rice to judge their quality, but loose rice still needs manual cleaning before cooking. In the case of packaged rice this is usually not required, since the cleaning tends to be handled on a large scale by machines.” Overall, the Indian retail rice market stood at ` 122 billion in value and 2 million kg in volume in 2012, from ` 75.56 billion and 1.2 million kg in 2010. According to Mintel, the market is expected to grow even further to reach

Indian packaged rice market

Indian retail rice market

Indian retail rice market in ` bn and million kg (m kg)

4 m kg

Sundaresan adds, “Growth in packaged rice is faster in the metros, which account for around two-thirds of new product launches. The remaining one-third is divided among tier 2 and 3 cities.”

War on the shelves 1.2 m kg ` 75.56 bn


* Estimated

2 m kg

` 333 bn

` 122 bn

2012 Years

2016* Source: Mintel

an estimated ` 333 billion and 4 million kg by 2016. The gaining popularity of packaged rice can be gauged from the fact that nearly 130 companies released packaged rice products during 2012. “Of these, around a quarter were private/supermarket labels (for example, Aditya Birla Retail and Reliance Fresh). Of the remaining three quarters, almost all are established players either in the rice sector (such as LT Foods, REI Agro and Bush Foods Overseas among others) or have rice products though that may not be their core business (for example, Adani Wilmar, FabIndia, etc),” elaborates Sundaresan. Non-basmati rice accounted for 49 per cent of the launches in 2012 in India. In order to tap the affluent metro markets, companies launched more products in these cities compared to tier 2 and 3 cities. Table: Share of retail packaged rice vis-à-vis total rice in Asia


Share of retail packaged rice





Indonesia China


Thailand India

64% 8% 6% 4% 2%

Source: Mintel

Modern retail trade has been witnessing phenomenal growth in the last few years. This has provided new avenues for food companies to reach out to affluent consumers who look for convenience and are ready to pay for premium products. Sundaresan says, “Organised modern retail accounts for only around 7 per cent of total retail, and such chains are mostly found in urban areas, often as part of a mall or larger shopping complex. Consumers mostly go there for bulk shopping, to buy provisions for the week or month. Top-up shopping is more dependent on the neighbourhood convenience store.” So can modern retail trade aid the consumption of packaged rice? Sundaresan explains, “For consumers buying in bulk, modern retail offers significant benefits, since the size and scale of the larger retail chains’ operations allow them to offer significant variety and discounts. This is likely to be a major pull for consumers operating on a tight budget as a result of the economic downturn coupled with the recent high food inflation.”

Health and convenience: Key growth drivers

Changing lifestyles is opening up new vistas of opportunities in the rice market in India. Companies are launching packaged rice products that claim to offer nutritional benefits to consumers. Sundaresan says, “Though value-added rice products are still fairly niche, they are slowly being introduced into the market. This includes products that are low in fat, cholesterol and sodium (eg, India Gate Classic Basmati Rice, Best Zakat Fine Indian Rice); those having added fibre, protein, calcium or are fortified with a range of vitamins and minerals (eg, Kohinoor Royale Brown Basmati Rice, 24

Growth in packaged rice is faster in the metros, which account for around two-thirds of new product launches. The remaining one-third is divided among tier 2 and 3 cities. Ranjana Sundaresan

Food and Drink Analyst - India, Mintel

Mantra Organic Sonamasuri Brown Rice). India has the second-largest population of diabetics in the world – there are special varieties that are being introduced specially for diabetics and products with low glycemic index (eg, TGR Dia Rice Low Glycemic Rice).” Increasing packaged food consumption is a trend that is expected to maintain forward momentum. As more women start to pursue careers in cities, they have less time to fulfill the traditional role of cooking at home, and hence prefer readyto-cook food products. Microwaveable ready meals, which can be cooked in a microwave oven, such as rice preparation are appearing on store shelves. Indeed, in terms of convenience, 60 per cent of all microwaveable packaged rice variants in Asia were launched in India and a further 23 per cent carried a time or speed claim, according to Mintel. Sundaresan opines, “India’s growing middle class and their increased disposable income have made the microwave oven a fairly common household item in urban areas. Younger consumers who do not want to spend a lot of time cooking find it easier to make their rice in this appliance than in the bulky pressure cooker. In comparison, rice is rarely made in a microwave oven in China, where electric cookers or traditional cooking pots are preferred. In many other Asian countries, sticky rice is preferred and microwave ovens do not offer the same consistency as when traditionally cooked.” According to her, there is room for further expansion of convenience rice products, specifically tapping into affluent consumers’ preferences. Email:

May 2013 | Modern Food Processing


Insight & Outlook Ice cream manufacturing

Photo: Vijaykumar Soneji; Location courtesy: Havmor Ice Cream Ltd, Ahmedabad facility

Clean production must for clear delight

Ever-increasing consumer awareness on quality is driving ice cream manufacturers to improve safety and hygiene standards by maintaining high sanitation levels in the plants during manufacturing. The use of proper methods can definitely help ice cream manufacturers to provide good quality products to customers. Avani Jain


ith rising demand and supply pressures faced by dairy sector due to increased usage of milk in milk-based products such as ice creams, and with the stringent food safety regulations coming into play, the need for ensuring safety and hygiene during dairy processing and ice cream manufacturing becomes the key for ice cream manufacturers to produce quality products. Thus, adopting proper sanitation methods to ensure hygiene and safety becomes inevitable. Sham Chaudhry, Ex-Assistant General Manager (Quality), Gujarat Co-operative Milk Marketing Federation (GCMMF), notes, “With the increase in disposable incomes, more Indian families are buying ice creams and many outlets are coming up to serve this product. Ice cream manufactured by large dairy plants is, by and large, safe; but the quality, especially microbiological quality 58

Modern Food Processing | May 2013

of products sold by small operators or roadside vendors depends entirely on the precautions they take in cleaning and sanitising their equipment with detergents/sanitisers, hot water, etc.”

Best-in-class strategies

According to Chaudhry, the various steps that can be taken by the ice cream manufacturing companies in maintaining the sanitation levels at all levels to improve quality of the products include: o Proper housekeeping and storage of ingredients including skimmed milk powder, sugar, fruits and nuts, flavours and stabilisers. Further, the premises need to be neat and tidy, free from rodents, etc o Ingredient storage rooms, processing/ packing areas, ice cream storage areas should be periodically fumigated to ensure the absence of bacteria, yeasts and moulds that may contaminate the product o The finished products need to be mandatorily tested for total bacteria

and coliforms. Absence of or presence of small numbers (less than 10/gm or 10/ml) of coliform bacteria, viewed as ‘Indicator’ bacteria, signifies good manufacturing practices, in the dairy plant Training of workers is extremely important for maintaining hygiene and safety during ice cream manufacturing. Chaudhry states, “The staff engaged in the production of ice cream in dairies should be trained and re-trained to maintain personal hygiene. Also, there needs to be departmental meetings held regularly to review the status of observance of Good Manufacturing Practices (GMP). The company should take every step for improving the sanitation facilities of the workers.”

Role of automation equipment

In the present times, due to product loss, contamination, bio-terrorism and food safety fears, as well as the subsequent loss of market confidence, hygienic product design has taken on the highest of priorities and made the role of good equipment all the more important. Sanitising all types of equipment properly can also make the processes hygienic and safe. The companies can opt for automation systems in their units right from the stage of washing, cleaning and sorting of raw materials as hygiene demands that there should be no human contact at any point of time. The companies can also install auto Cleaning-in-Place (CIP) system so that cleaning can be done automatically. Chaudhry avers, “Sanitising of the equipment used in ice cream manufacturing is the need of the hour. Mixing, processing, freezing and packaging equipment & pipelines need to be laid out as per CIP procedures. Also, welldesigned stainless steel equipment should be used.” There is growing demand for hygienically designed products. Avoiding human touch, humidity and temperature control, besides adopting good sanitation practices are the key aspects for ensuring hygienic ice cream production. Email:

Resistant dextrin Insight & Outlook

Dr Rajeev Kumar Thakur


airy products such as flavoured milk, chass, lassi, dahi, fruit yoghurt, ice creams conjure up a healthy image in consumers’ minds. The naturally present calcium and proteins in dairy products make them unique compared to non-dairy processed foods and drinks. It has been seen that with urbanisation, the dietary fibre consumption has gone down worldwide. In India, a similar trend can be found, because consumption of coarse cereal, unrefined rice/wheat and fruits and vegetables is decreasing and they are the main source of dietary fibres. One might have sometimes seen that on the label of dairy products ‘not a significant source of dietary fibre’ is mentioned. Considering the lack of dietary fibre in our daily diet, can one think of supplementing the dairy products with dietary fibres?

technologically due to problems of very high viscosity, irritation in mouth, and rough mouthfeel, among others. The new-age soluble fibres are now available, eg resistant dextrins/ maltodextrins, beta-glucans, guar gums, pectins, fructo-oligosaccharides and polydextrose. The solubility is tested in water, and they are soluble like any dextrin, maltodextrin and dextrose powder, or sugar. Therefore, one can use them easily in dairy beverages and even in milk without affecting the taste and texture.

Dexterous dextrin

Resistant dextrin is a soluble fibre obtained from wheat or maize starch. It is an ingredient composed of molecules of glucose. Several clinical studies have been conducted to understand its prebiotic effects. Resistant dextrin provides specific and gradual fermentation at a high level throughout the entire colon. With a minimum daily dose of 8 gm, resistant

a day, as has been demonstrated in several clinical studies on man.

Taste test

The use of a health claim for finished products obliges the producer to guarantee the stability of a formula throughout the shelf-life of products. Unlike fructooligosaccharides, resistant dextrin is stable under the extreme conditions of certain food processes such as pasteurisation, Ultra-High Temperature (UHT) sterilisation, fermentation or extrusion. Resistant dextrin’s neutral taste provides an additional advantage: it will not affect the original taste of a finished product. Moreover, depending on the formula, resistant dextrin can mask the aftertaste produced by some intense sweeteners used in dairy products. Unlike some inulin, resistant dextrin maintains the original organoleptic qualities of food. In addition to a neutral taste and excellent stability during the various

Adding dexterity to health foods Dietary fibres offer several health benefits, yet their consumption levels are going down globally. In this scenario, studies have proven that resistant dextrin, a soluble fibre, is an excellent candidate for dietary fibre supplementation in dairy products as these products are considered healthy by consumers. Adding dietary fibre

Dietary fibres have many beneficial physiological effects such as regulation of digestive system, and may help to prevent disorders like constipation, diarrhoea, irritable bowel syndrome etc. Fibres may also help to regulate absorption of micronutrients, stabilise glucose and cholesterol levels; they have a role in cardiovascular health as well. In bakery and wheat products, such supplementation is already tried and products with ‘extra fibre’, ‘high fibre’, ‘fibre plus’ are sold under premium category. In such products, this supplementation is done mainly by insoluble types of fibre such as wheat fibre, pea fibre, citrus, apple, bamboo fibres, etc. But when it comes to beverages and drinks, insoluble fibres are not working

dextrin stimulates the growth of the bacteroides and reduces the number of Clostridium Perfringens. It has also been shown clinically that resistant dextrin increases the production of short chain fatty acids; raises the concentration of saccharolytic bacterial enzymes such as the beta-glucosidases; and significantly reduces the pH of the faeces. Resistant dextrin, therefore, has a positive influence on bacterial activity and the colonic environment. Further, the digestive tolerance of resistant dextrin is much higher than the prebiotic dose. This enables producers to use resistant dextrin without any risk of causing intestinal discomfort for the consumer. Resistant dextrin has no harmful secondary effects at up to 45 gm

manufacturing processes required for dairy products, resistant dextrin has other technological advantages: ease of use on traditional equipment, high dispersibility (no lump formation) and solubility, and low sensitivity to ambient humidity. To sum up, resistant dextrin is an excellent candidate for dietary fibre supplementation in dairy products because of their proven technological benefits, beneficial physiological effects and consumer preference. Dr Rajeev Kumar Thakur is the Technical Head at Roquette India Pvt Ltd, a manufacturer of resistant dextrin under brand NUTRIOSE. Email: May 2013 | Modern Food Processing


Automation Trends Automated weighing system

Photo courtesy: Smart Weigh Packaging Machinery Co Ltd

Right weight, bright gains Indian food processing companies have realised the importance of maintaining their competitiveness in a market where the cost of raw materials and operations is rising. Automated weighing systems can help these companies achieve this objective by reducing instances of wasteful product giveaway, maximising efficiency and lowering production costs.

Rakesh Rao


heckweigher, an automatic machine used for checking the weight of packaged commodities, has been an integral part of the global food production lines for many years. It is one of the most efficient tools to ensure quality control, compliance with global and local packaging regulations, enhancing efficiency, and reducing operational costs. Checkweighers are normally placed at the end of a production process and are used to ensure that the weight of a pack of the commodity is within the specified limits. Any pack outside the tolerance limits is taken out of line automatically. “Enhancing manufacturing efficiency is a major trend driving demand for checkweighing systems among food and beverage manufacturers in Asia and in the development of the technology. Automation of checkweighing systems enables manufacturers to comprehensively

Enhancing manufacturing efficiency is a major trend driving demand for checkweighing systems among food and beverage manufacturers in Asia and in the development of the technology. Kerstin Bernhart

Marketing Manager, Mettler-Toledo Garvens


Modern Food Processing | May 2013

monitor the performance of their filling equipment for enhanced portion control. Inspection of very pack rather than just a sample reduces wasteful product giveaway. Connecting checkweighing systems to filling technology can prevent instances of over- or underweight packs by providing feedback control,” says Kerstin Bernhart, Marketing Manager, Mettler-Toledo Garvens – which offers a number of checkweighing solutions of varying sizes and weight ranges according to the needs of the production line and the product.

Array of solutions

The rising use of automatic reject systems helps food and beverage manufacturers comply with increasingly stringent regulations regarding weights and measures, thus reducing the risk of damaging product recalls due to incorrect product weight. “At present, checkweighers are used in all the markets where it is related to weight of the products, as government has made it mandatory to print the weight of the product on it so that the customer can know that they are getting the correct product for what they are paying and not underweight,” opines Dhaval Soni, Product Manager, Inos Technologies Pvt Ltd – the Indian distributor for the products of the Germany-based OCS Checkweighers. Equipment companies are providing a wide range of weighing machines to

food processors, so as to become onestop-shop solution provider for all weight measurement related challenges. Soni opines, “OCS Checkweighers believes in accuracy with speed, and this can only be achieved by having its own team to make the checkweigher as per the customer needs. As for the customer, it is beneficial to have the complete solution from a single source only.” In recent years, there has been a marked and growing demand for automatic weighing systems in India. As food processors expand their business in response to consumer demand, they are increasingly turning to systems that enable them to automate their product inspection systems to improve productivity while reducing operating costs. Soni agrees, “Yes, the demand for checkweigher is increasing because of its various advantages. By introducing a checkweigher in the line, food processors can increase their profits and enhance brand image by eliminating the chances of a bad product reaching the end-consumer. Also, one of the most important savings can be achieved by connecting a checkweigher to a filler to reduce overfilling or unnecessary product giveaway, thereby saving valuable raw material.” Bernhart adds, “Overall, small local manufacturers are less likely to have automated checkweighing systems in place. However, global players based

Automated weighing system

By introducing a checkweigher in the line, food processors can increase their profits and enhance brand image by eliminating the chances of a bad product reaching the end-consumer. Dhaval Soni

Product Manager, Inos Technologies Pvt Ltd

in India have incorporated product inspection technologies in order to ensure product quality. We see a rising demand in India, especially for the end-of-line solutions such as the CK Checkweigher for a variety of products, including food.” In addition, governments are framing regulations according to which data collected by checkweighers has to be archived and should be made available for inspection. Most modern checkweighers are, therefore, equipped with communication ports to enable the actual pack weights and derived data to be uploaded to a host computer. This data, in turn, can be used for management information enabling processes to be fine-tuned and production performance monitored. Soni explains, “A checkweigher can be used as a central data capture system to improve quality and profitability through detailed production analysis, records for security, compliance and documentation, ensuring that processes are under control. The benefit to the end-user is clear: the better the accuracy (weight reading) of the checkweigher,

We are getting good response from Indian customers, who are demanding more automated features in their checkweighers. Some of them demand different, customised features in their machines. Hanson Wong

Marketing Manager, Smart Weigh Packaging Machinery Co Ltd

Weigh your options first

A checkweigher can weigh in excess of 500 items per minute (depending on carton size and accuracy requirements). Selecting right weighing machine for prescribed job is imperative for better results. “For the food industry, the checkweigher should have correct environmental and hygienic design in compliance with international food processing regulations and guidelines along with the accuracy and its performance. Correct environmental design enables quicker cleaning routines, saving time and costs,” says Soni. Moreover, weighing system should offer flexibility to the user for maximising benefits. He explains, “The system should have flexibility in product handling, allowing uncomplicated deployment in different packaging lines, simplicity of integration into existing packaging lines and the ability to be quickly adjusted, allowing a wide range of different products to be weighed, thus minimising downtime on product changeovers.” Another key feature should be a user-friendly HMI and service-friendly design. Soni adds, “An intuitive, clear and easy to understand multilingual menu system on a large and easy to read touchscreen monitor reduces operator errors and saves time during product changeovers, thereby minimising downtime.” the more precise and reliable is the interpretation of the result.”

Asian influx

Imported checkweighers account for a major share of the Indian market, where demand for state-of-the-art system is increasing. Till recently, imported machines market was dominated by companies from developed regions (such as Europe, the US and Japan), but now Asian companies, especially from China and Taiwan, are slowly making their presence felt by offering quality machines at low-cost to the Indian customers. “We mainly offer auto checkweigher from 10-2,000 gm, which is mainly used in food industry. We have exported our checkweigher to India before and we are getting good response from Indian customers,” opines Hanson Wong, Marketing Manager, Smart Weigh Packaging Machinery Co Ltd – the China-based manufacturer of automatic weighing systems. Asian suppliers offer their machines through distributors, hence post-sales servicing is an area of concern for the end-user. Understanding this lacuna, many of the Asian companies are trying to establish closer collaboration with their dealers in India and give technical

support to them. Wong points out, “We are mainly trying to sell our auto checkweigher to Indian dealers, and they are marketing our machines in the local market. While some of the Indian dealers meet us at trade fairs in China, others reach us via Internet; thus we can continuously communicate with each other. In order to grow our business in India, we will actively support our dealers in marketing our auto checkweighers.”

Fast and accurate

Automated weighing systems can deliver higher productivity and profitability to food processors by meeting requirements of the specific application while adhering to the regulatory norms. To gain a competitive edge in a marketplace, there is an increase in demand from Indian food processors for the inclusion of latest system features, such as advanced feedback to control filling systems as well as connectivity solutions to fully automate the production process without the need to stop the conveyor. Wong agrees, “Indian customers are demanding more automated features in their checkweighers. Some of them demand different, customised features in their machines.” Email:

May 2013 | Modern Food Processing


Photo courtesy: Krones AG

Energy Management Case study - C & A Veltins brewery

The internal boilers of the existing brewing lines at Veltins were changed over to the Stromboli process, with which a lower overall evaporation rate is now being achieved

for the core product, Veltins Pilsener, which still accounts for around 75 per cent of total output. The mash liquor, which comes from the nature reserve around Grevenstein, is exceptionally soft. For Veltins, this was one of the major reasons for brewing only Pilsener beer since 1926. In recent decades, however, Veltins has evolved from a single-brand brewery to a full-range vendor, and intends to purposefully progress this product differentiation. “Germany’s beer market lives from innovations and niche products. This is a fact of life, and Veltins has taken it fully on board,” commented Ulrich Biene, the Brewery’s Head of Press and Public Relations. That is why besides Veltins Pilsener, the premium brewery also produces Veltins Shandy, Veltins Malt Beer, Veltins Alcohol-Free, and since 2012 a soft drink

Cheers to energy saving

prospects with new brewing technology

The C. & A. Veltins brewery is ushering in an energy turnaround. The firm’s investment in three parallel Steinecker brewing lines featuring an EquiTherm energy storage system means a targeted saving of 35 per cent at the brewhouse in terms of thermal energy and another 20 per cent in terms of electricity. Whereas previously energy-intensive live steam was required, in future the tuns will be heated up using warm water from the energy storage system, thus improving overall efficiency, because existing waste heat can be used. Matthias Pohl


t was back in 1824 that a small rural brewery in Grevenstein, Germany, started to brew beer in accordance with the German Purity Law. In 1852, Clemens Veltins took over this brewery, where with an annual output of 150 hectolitre of beer, he supplied numerous taverns in the surrounding region. Since 1994, Susanne Veltins has been progressing the success story of the C. & A. Veltins brewery in what is now the family’s fifth generation. 62

Modern Food Processing | May 2013

Almost 190 years after the very first brew, it has become one of Europe’s most sophisticated privately owned breweries. In 2000, the total output was running at about two million hectolitre. In 2011, Veltins reported sales of 280 million Euro from an output of 2.69 million hectolitre. Returnables accounted for 96 per cent of the total. In 2012, following some excellent mid-year figures, the brewery approached the 2.8-million hectolitre mark. And this in a downtrending overall German beer market, a fact attributable mainly to the steadily rising demand

called Veltins Fassbrause. The brewery is particularly successful with its product range of beer-based mixed drinks called Veltins V+, featuring six different flavours so far, and an output of 4,90,000 hectolitre in 2011.

Brewhouse upgraded with a multi-type capability

The purposeful expansion of the product portfolio was one of the two main reasons for modernising the brewhouse – the existing one had been structured only as a single-type installation. However,

Case study - C & A Veltins brewery

the base beer for the mixed drinks, and the malt beer require a different brewing process from the Pilsener type. “So, it was crucial for us to upgrade the brewhouse to include a multi-type capability,” noted Peter Peschmann, Head of Production and Plant Engineering. The existing Steinecker brewhouse, with some of its components dating back to the 1980s, and Monitrol control system from the 1990s featured a classical configuration of three mash tuns, three mash coppers, three lauter tuns and downstream of these one interconnected wort boiling system featuring four whirlpools linked to each other via an external boiler. Each wort copper additionally possessed its own internal boiler, used to heat up the wort from lautering to boiling temperature. After this temperature had been reached, the system was switched over to the continuously operated joint external boiler. This external boiler plus one of the four whirlpools were now completely shut down, and the internal boilers converted to Stromboli system. The energy recovery system consisted of a mechanical vapour compressor, with the vapour being fed back to the wort boiler. Krones has now installed three parallel brewing lines at Veltins, each of them featuring an EquiTherm and dimensioned for 640 hectolitre of cold wort with ten tonne of malt grist. Other new equipment include three ShakesBeer EcoPlus mash tuns, three plate heat exchangers rated at 2,050 hectolitre an hour for heating up the lautered wort, an additional water reheating system, in the shape of a plate heat exchanger for two parallel brews, each at 2,310 hectolitre per hour, three vapour condensers and a condensate cooling system as a plate heat exchanger rated at 104 hectolitre an hour for two parallel brews. Krones was able to utilise the existing three lauter tuns and also three whirlpools. The internal boilers of the existing brewing lines were changed over to the Stromboli process, with which a low overall evaporation rate of 4.1 per cent is now being achieved. In addition, an existing warm water storage tank with

a total capacity of 5,600 hectolitre was converted into an energy storage tank. Simultaneously, the wort cooling systems involved were each given another stage in the plate heat exchanger. In addition, Krones installed three new buffer tanks, each with a capacity of 765 hectolitre and handled the engineering work involved in a CIP concept for the modified brewhouse.

A once-in-a-decade investment decision

“In a competitive business environment, one would make sure that production operation is maximally flexible. We have made a once-in-a-decade investment decision, so it is indubitably sensible to incorporate the entire spectrum of what is technologically possible,” said Peschmann In terms of energy consumption, wort production is the step in the brewing process that requires the most primary energy in the form of heat. This is where the energy management system comes in, which has been newly developed at Steinecker’s facility. Besides the familiar energy recirculation feature between the lautered-wort heater and the wort boiler, fed by the vapour condenser, another EquiTherm energy recirculation feature in the brewhouse can substantially downsize the brewery’s thermal energy consumption. For this purpose, energy is removed at a high level after the wort has been boiled, whereupon this heat can, for example, be used to reduce the amount of primary energy used in the mashing process or in the CIP system, since all these processes run at a lower temperature level than wort heat-up and boiling. EquiTherm consists of the following components: wort cooler, energy storage tank with a stratified charging pipe, and a ShakesBeer EcoPlus mash tun. The wort cooler removes heat at a high temperature level from the hot wort in the first stage, and places it for the time being in the energy storage tank. In the second stage, the wort is cooled down to pitching temperature, and thus produces warm mash liquor as usual. The energy

storage tank can be used jointly for heating both the mash and the lautered wort. Its special design guarantees an optimum energy yield. An innovative stratified charging pipe enables the water to be layered in dependence on temperature – with minimised mixing of the temperature zones. A salient feature of the ShakesBeer EcoPlus mash tun is its structured heating surface featuring pillow plates, which ensure fast heat transfer, and enable the mash to be heated up merely with hot water instead of with steam. Rather like the principle involved in a counterflow heat exchanger, the hot water flows in the opposite direction to the main flow of the mash. This ensures maximised efficiency in terms of heat transfer.

Paving the way for high savings

Referenced to a brewhouse running ten brews a day and 100 hectolitre of cast wort, the savings calculated as attributable to EquiTherm are 32 per cent in the steam volume, 23 per cent in the warm water for the wort cooler, likewise 23 per cent in the electricity used for preparing iced water, and an average of 32 per cent for the thermal energy required. In addition, the peak loads at the boiler are downsized by up to 46 per cent. The success of this concept is contingent upon using a ShakesBeer EcoPlus mash tun, which with its pillow plates enable a high energy transfer to be maintained. With this new energy recovery concept, in conjunction with optimised heat consumers, more than 30 per cent savings in primary energy consumption can be achieved in the brewing process. A 2,00,000-hectolitre brewery, for example, can save more than 2,50,000 kilowatt-hours of thermal energy a year. Matthias Pohl is the Area Sales Director - Process Technology, Krones AG. Email: May 2013 | Modern Food Processing



Right action must to

harvest returns in future

It is high time to either scrap or make drastic amendments to the existing Agriculture Produce Marketing Committee (APMC) Act. The Act in its current form facilitates inflation, encourages middlemen and does not allow farmers to sell directly. All these have cascading effects and ultimately lead to price rise of fruits and vegetables. Prasenjit Chakraborty


he APMC Act of respective State Governments was formulated decades ago. It authorises State Governments to set up and regulate wholesale agriculture markets with the objective of ensuring that farmers get a fair price for their farm produce, and thus protecting them from exploitation by traders. But the question here is, are the farmers really protected by the Act? Experts strongly believe that it is high time to scrap or amend the APMC Act. They are of the opinion that farmers should be free to sell their produce directly, not to middlemen who corner the benefit of higher prices at urban centres. Farm storage and transport also need a huge boost. Farmers will then be connected to the market and price cycles can be smoothened out.

Putting things in perspective

Most APMCs limit the number of licences issued to traders to deal in purchase/sale of agricultural produce in their respective markets (thereby promoting collusion). The farmers are only allowed to sell their produce within the APMC market premises (strictly limiting their marketing options). Most markets lack the proper infrastructure to store perishables and as a result, farmers are forced to sell their perishables at the price quoted by traders (incentivising traders).

The consumer in India is burdened with the highest intermediary cost and inefficient procurement & distribution practices. A reform of the APMC Act is urgent and needs a huge political will to break the strong influence of the agents, brokers working as middlemen between farmers and end-consumers. In addition, it requires all states to harmonise with the provisions and in the implementation of the APMC Bill to avoid market distortions. Bejon Misra

International Consumer Policy Expert


Modern Food Processing | May 2013

When a large number of farmers sell their produce in a mandi to a limited number of traders, the dice is loaded against the farmers and consumers. The general thumb rule of price spread from a farmer to consumer in perishable commodities such as fruits and vegetables is 1:2:3:4. This means, what a farmer sells for ` 1 is sold at the local mandi at ` 2; it becomes ` 3 at the consumption mandi and ` 4 by the time it reaches the consumer. “The consumer in India is burdened with the highest intermediary cost and inefficient procurement & distribution practices, which at times goes up to 100 per cent of the price paid to the farmers for commodities such as rice, wheat, oil seeds and pulses. A reform of the APMC Act is urgent and needs a huge political will to break the strong influence of the agents, brokers working as middlemen between farmers and end-consumers. In addition, it requires all states to harmonise with the provisions and in the implementation of the APMC Bill to avoid market distortions,� says Bejon Misra, International Consumer Policy Expert. This will definitely increase productivity and reduce wastage because the farmers will get incentivised and would upgrade themselves by adopting best farming practices. “The problem of the APMC Act is the lack of uniformity in its applications across Indian states. Some states in India such as Bihar and Kerala have already


done way with the APMC Act. Others have allowed direct marketing, contract farming, etc, but with certain conditions such as companies sourcing directly will have to pay APMC cess. There are regulations regarding the quantity that can be sourced and the place from where they can be sourced. All these increase inefficiency in the market mechanisms by increasing middlemen who run the mandis,” points out Dr Arpita Mukherjee, Senior Fellow, Indian Council for Research on International Economic Relations (ICRIER).

Bringing in efficiency

It is time to get rid of the mandis as they are usually managed and controlled by a few traders, who often collude and form cartels, and thereby prevent the farmers from selling to the best buyer. “The middlemen control the price of a particular agricultural product, thus bringing volatility in the market, which impacts the profitability of the company sourcing the products. The Act in some states prohibits direct sourcing from farmers and contract farming models,” points out Dr Mukherjee. In 2008, on demand from industry as well as farmer organisations, the Central Government amended the Act and asked the states to impose the amended Act, whereby direct sourcing from farmers would be permitted. “Though some states such as Maharashtra, Andhra Pradesh, etc, have already fully or partially amended the Act, several states including Delhi have not yet done so,” says Dr Mukherjee. Furthermore, not only are trading licences given according to the norms set by the market governing councils (the Mandi Samitis), these entrenched interests also do not allow private mandis to operate, which would allow free competition in the market. The existing APMC Act has several complicating mechanisms and their opaque implementation make the mandis de facto monopolies. “Hence, farmers are denied the right to sell their produce outside the mandis directly to consumers, retailers or food processors, while the retailer pays inflated prices when procuring from the intermediaries,” says Misra.

The middlemen control the price of a particular agricultural product, thus bringing volatility in the market, which impacts the profitability of the company sourcing the products. The Act in some states prohibits direct sourcing from farmers and contract farming models. Dr Arpita Mukherjee

Senior Fellow, Indian Council for Research on International Economic Relations (ICRIER)

What farmers should get?

It is time to provide better options to farmers to make an informed choice such as to whom to sell and at what price, so that consumers can get the best price and derive better value for money rather than enriching the middlemen and the manipulators of the market forces who only aim at profit-making by creating artificial shortages or by compelling retailers to buy at much higher prices to sustain their business and livelihood. “The double-digit inflation that burden the consumer can only be addressed through simple solutions such as enacting a new modern APMC Act with a responsible regulatory oversight to monitor and regulate the supply chain without the interference of the unproductive intermediaries between farmers and end-users,” opines Misra.

Need for liberalisation

India has been undergoing considerable structural changes in the post-liberalisation period. While the farm sector is slowly diversifying and its share in growth is declining, it continues to support or provide a living to more than half the country’s populace. But farming is not a remunerative profession, especially in India. The existing APMC Act is short of changing farmers and consumers, without any opportunity to be heard or given the due remunerative prices. This suggests that a single-point market fee system is necessary to facilitate the free movement of produce, bring price stabilisation, and reduce price differences between the producer and consumer market segments. It needs to be ensured that the farmers are provided with the most remunerative prices, besides strengthening the supply chain by adopting modern technologies and global best practices to enable end-consumers buy at the most competitive prices with multiple choices in terms of value for money. In this direction, ICRIER carried out a survey to understand the ground reality. In this survey, both farmers and manufacturers pointed out that they are required to pay the mandi cess even if they are not utilising the mandi infrastructure and this entails costs. Moreover, the mandi infrastructure is poor leading to wastage. The cess collected has not been used for development of agricultural supply chain. Around 15 to 25 per cent of the product is wasted due to poor storage and the price is escalated due to the presence of multiple intermediaries only by going via the APMC route. Thus, scrapping the APMC Act can help to reduce prices and wastage. Email:

May 2013 | Modern Food Processing


Strategy Manufacturing processed food

How to pass the

safety test?

The Ready-To-Eat (RTE) and Ready-To-Cook (RTC) food products are steadily gaining acceptance in India due to rising disposable income, busy lifestyles and consumers’ desire for trying out new products. While this demand has led to the boom in businesses of companies in the segment, they are also faced with the challenge of maintaining safety and quality consistency of such foods. Avani Jain


here has been a major transformation in Indian lifestyles over the years, and this has tremendously aided the RTE/RTC segment to grow and expand. There are a number of reasons for this such as change in the socio-cultural ethos, increase in purchasing power, rising number of nuclear families, exposure to global trends, increasing number of employed women, and rise in the number of dual-income households. All these have made a significant impact on the eating habits of people in the country. Another driving factor is the young population, which accounts for 60 per cent of the total population and have a high disposable income. Besides, they are willing to spend more on buying RTE/ RTC products. The presence of many big Indian as well as international players in the segment has further provided a boost to this industry. Food safety is thus becoming one of the major issues of concern in the recent times as the customers are becoming quality- and hygiene-conscious. Even the RTE and RTC foods segment is not untouched by this issue. With the government taking interest in food safety by finetuning the food laws of the nation, and increasing general awareness among the customers, even manufacturers are paying heed to this aspect and taking various steps to ensure the quality of the food products. Thus, in order to ensure the quality of RTE and RTC foods, 66

Modern Food Processing | May 2013

companies need to focus on quality right from the stage of procuring raw materials till the final product is delivered to the customer.

Quality matters

Like any other segment, in the food sector also, the first step is to ensure that good quality raw materials are used in the process. This is because if quality is neglected at this stage, then the finished product is bound to fail on the quality parameters. Further, the transportation should be done hygienically so as to avoid direct contact of contaminants. Sushil Sawant, Associate Vice President – India Operations, Godrej Tyson Foods Ltd, notes, “Our company monitors the quality of the raw materials throughout the supply chain and ensures that only good products are used. Further, the products are treated properly before they are used.” Food products have to be protected at every stage during the process of preparation. Sawant claims, “For our frozen food category, ie Yummiez range, we emphasise on right manufacturing process and maintaining the temperature while processing, which highly affect the quality.” Moreover, when it comes to ensuring the natural freshness and taste of the products, Sawant avers, “We do not make our products artificially, ie the products are 100 per cent natural.”

Transporting finished goods

Strict hygiene levels need to be maintained not just while making the product, but storage and transportation

of finished goods should also be under conditions that can protect the goods against physical, chemical and microbial contamination. For the proper storage of frozen food products, it is important to maintain the temperature inside the cold room as otherwise the packaged food products might get spoiled. Vikas Mittal, Managing Director, McCain Foods India Pvt Ltd, says, “At the time we entered the market, the cold chain segment in India was largely dominated by fly-by-night suppliers and small businesses with poor infrastructure networks. As the services were not integrated it led to wastage and damage of food due to frequent handling and transfer. Thus, as operators in the frozen RTC space, we worked closely with third party cold chain operators to implement the latest technology in infrastructure and cold chain refrigerated transport to improve the quality of the products.”

Future prospects

Keeping the quality concerns in mind, companies in RTE/RTC segment have taken various steps voluntarily and will have to continue doing so in the future as well. The reason: hygiene- and quality-conscious customers will keep on demanding good quality products and this would prove as a major challenge for the manufacturers in this segment. This industry will also see significant changes in terms of large-scale production and new entrants gaining stronghold in the market. Email:

Food manufacturing Tips & Tricks

conveyors optimally for enhancing efficiency

Many food and beverage products are processed inside their containers after filling. The most common method is a wide chain-style tunnel, where the containers are carried through the machine on a wide chain. These tunnel machines can be pasteurisers, warmers or coolers, depending on the product requirements. High-speed production lines may require two wide conveyors side by side or even two decks. So, due consideration needs to be given to chain selection, installation and maintenance of the conveyor portion of pasteurisers, warmers and coolers.


Select the chain series that contains the characteristics required for specific applications such as surface style, link material, chain pitch, chain strength and transfer technologies for each of the four chains. It is important to find the container type to be processed in the product conveyed selection grid for either beverage or food applications.


For conveyor design, the three factors – conveyor speed, guiderail configuration and type of transfer method – can be configured and combined in different ways to maximise chain life, shaft life and container handling efficiency.


Une ven chain loading can lead to premature chain failure or drive shaft failure. Several solutions, such as guiderail configurations, to minimise this uneven loading are available. It is always recommended that the intermediate discharge chain run at

approximately half the speed of the main take-away conveyor. The best solution is to use a separate variable speed drive that can be adjusted for each style container and line speed.


Fo r double dec k machine considerations, enough height between decks must be provided to allow for the necessary chain sag and to prevent the upper return chain from interfering with the containers or spray systems on the bottom deck.


For carry way purpose, the entire tunnel structure must be strong and rigid enough to handle high loads. This structure must be able to support the weight of the wearstrips, chain and full containers without deflecting or twisting.


Fo r elevated temperature applications,

the actual width increases by an amount that is dependent upon temperature, chain width and the plastic coefficient of thermal expansion. Here, it is important to use the guide clearance formulas.


Internal chain return ways, where the chain is guided back inside the tank, are typical. It is recommended that the height of the water in the tanks be well below the return chain catenary sags or the return chain can float, which can lead to sprocket interaction problems.


In case of external chain, care must be taken so that the return chain does not drag on the floor or catch on the bottom of the tank. It is recommended to inspect the catenary sag on a regular maintenance schedule.

Reference: Rexnord FlatTop Europe b.v.


May 2013 | Modern Food Processing



New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry. Dairy plant

The Kaira District Co-operative Milk Producers Union Ltd

Project type New facility Project news The Kaira District Co-operative Milk Producers Union Ltd (KDCMPUL), is setting up a dairy plant in Kolkata with an investment of over ` 100 crore. The company sees a huge potential in developing the co-operative base in West Bengal where earlier there was no co-operative model to help farmers. Project location Kolkata, West Bengal Project cost ` 100 crore Implementation stage Planning Contact details: Amul Dairy Anand 388001, Gujarat Tel: 02692-256224/256324 Email: ---------------------------------------Dairy plant

Amul Dairy (Gujarat Co-operative Milk Marketing Federation)

Project type New facility Project news Amul will set up a dairy unit in Thane district of Maharashtra. The first unit will come up in the Vasai area. The ` 140-crore plant will collect around 10 lakh litre of milk daily. Project location Thane, Maharashtra Project cost ` 140 crore Implementation stage Planning Contact details: Amul Dairy Gujarat Co-Operative Milk Marketing


Modern Food Processing | May 2013

Federation (GCMMF) Anand 388001 Gujarat Tel: 02692-256224/256324 Fax: 02692-240225 Email: ---------------------------------------Dairy plant

Milgram Milk Specialities Pvt Ltd

Project type New facility Project news Milgram Milk Specialities is setting up 1 lakh ltr/day capacity dairy plant at Vandiperiyar, in the district of Idukki, Kerala. The unit will produce milk, paneer, butter, ghee, etc. Work is in progress and the project is scheduled for completion in 2014. Project location Idukki, Kerala Project cost ` 1,000 million Implementation stage Planning Contact details: Milgram Milk Specialities Pvt Ltd C/o Milgram Group Pazhanganad, Kizhakkambalam Ernakulam 683562 Kerala Tel: 0484-2684123 Email: Desiccated coconut powder and coconut oil

Lakshadweep Development Corporation

Project type New facility Project news Lakshadweep Development Corporation is planning to set up desiccated coconut powder and coconut oil plant. The plant will come up in Agatti Island, Lakshadweep. Project location

Agatti Island, Lakshadweep Project cost Not known Implementation stage Planning Contact details: Lakshadweep Development Corporation Ltd Agatti Island UT of Lakshadweep 682553 Tel: 0489 4242987 Email: ---------------------------------------Fruits & vegetables processing

Shashibhushan Agro Pvt Ltd

Project type New facility Project news Shashibhushan Agro Pvt Ltd is planning a fruits & vegetables processing plant in Bihar. The plant will process tomato for manufacturing sauce and jam, and lychee for jam. The production of the plant will be 20,000 TPA. Project location Muzaffarpur, Bihar Project cost ` 19.275 million Implementation stage Planning Contact details: Shashibhushan Agro Pvt Ltd 4th Floor, K- 180 Shashi Complex Kali Mandir Road Hanuman Nagar Kankarbagh, Patna 800020 Bihar Tel: 9798346031 Email: ---------------------------------------Milk cooling

The Andhra Pradesh Dairy Development Co-operative Federation Ltd Project type New facility


Project news The Andhra Pradesh Dairy Development Co-operative Federation Ltd is planning to install bulk milk cooling units of various capacities, ie 500 l, 1,000 l, 2,000 l, 3,000 l, 5,000 l at various places in Andhra Pradesh Project location Hyderabad Project cost Not known Implementation stage Planning

Project type New facility Project news Inkal Ventures Pvt Ltd is planning to relocate its pasteurised milk processing unit from Kasargod to Adoor, falls in the district of Pathanamthitta, Kerala. Project location Pathanamthitta, Kerala Project cost Not known Implementation stage Planning

Contact details: The Andhra Pradesh Dairy Development Co-operative Federation Ltd Lalapet, Hyderabad Tel: 040-27019171 Fax: 040-207019414 ---------------------------------------Milk powder

Contact details: Inkal Ventures Pvt Ltd 33/1773, Shanz Complex NH Bypass Road Vennala, Kochi - 682028 Kerala Tel: 0484-4000071 Email: ---------------------------------------Soya solvent and edible oil

Rajasthan Co-operative Dairy Federation Ltd

Project type New facility Project news Rajasthan Co-operative Dairy Federation Ltd is planning to set up 30 MTPD milk powder plant. The plant is to come up in Jaipur. Project location Jaipur Project cost Not known Implementation stage Planning Contact details: Rajasthan Co-operative Dairy Federation Ltd Saras Sankul Jawaharlal Nehru Marg Jaipur, Rajasthan Tel: 0141-2702501/508 Telefax: 0141-2710209, 2702135 Email: ---------------------------------------Pasteurised milk processing

Inkal Ventures Pvt Ltd

Betul Oil

Project type New facility Project news Betul Oil is planning to set up soya solvent extraction unit and edible oil refinery in Tamil Nadu. The capacities of both solvent extraction and edible oil will be 600 TPD and 150 TPD respectively. Project location Tirupur, Tamil Nadu Project cost ` 387 million Implementation stage Planning Contact details Betul Oil 810-A Maker Chambers V Nariman Point Mumbai 400021 Tel: 022-6630 1737 Email: ---------------------------------------Sugar

Sadashiva Sugars Ltd

Project type

Capacity expansion Project news Sadashiva Sugars Ltd is planning to expand its sugar unit in Karnataka. As of February 2013, the project is waiting for environmental clearance and the completion date is yet to be finalised. Project location Karnataka Project cost Not known Implementation stage Planning Contact details Sadashiva Sugars Ltd Village Nainegali, District Bagalkot Karnataka Tel: 08354-250018/250019 Email: ---------------------------------------Sugar

Lokmangal Sugar Ethanol & Co-Generation Industries Ltd

Project type Capacity expansion Project news Lokmangal Sugar Ethanol & Co-Generation Industries Ltd has proposed expansion of its sugar factory (2,500-6,000 TCD) and co-generation plant (15 MW-31.5 MW). The factory is located at Bhandarkavathe village in Solapur district of Maharashtra. Project location Solapur, Maharashtra Project cost ` 171.31 million Implementation stage Planning Contact details: Lokmangal Sugar Ethanol Co-Generation Industries Ltd Village Bhandarkavathe Tehsil South Solapur Solapur 413221 Maharashtra Fax: 0217-2735554 Email:


Information courtesy: 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email: May 2013 | Modern Food Processing



Latest Popular Tenders brought to you by Milk pasteuriser

Org : Model Dairy Plant TRN : 15725527 Desc : Supply, installation & commissioning of one milk pasteuriser capacity 10,000 LPH, and to connect with existing system BOD : May 10, 2013 Loc : Karnal, Haryana BT : Domestic _______________________________________________

Hot drinks vending machines

Org : Crous De Nice-Toulon TRN : 15543637 Desc : Installation and operation of vending machines and supplies of pre-measured cups for hot drinks on rent BOD : May 10, 2013 Loc : France BT : ICB _______________________________________________

Deep freezer

Org : Central Railway TRN : 15474038 Desc : Supply of deep freezer industrial type BOD : May 10, 2013 Loc : Mumbai, Maharashtra BT : Domestic _______________________________________________


Org : Central Railway TRN : 15474034 Desc : Supply of refrigerator quantity: 39 BOD : May 10, 2013 Loc : Mumbai, Maharashtra BT : Domestic _______________________________________________

Flaking machine

Org : ECAFCO SC TRN : 15531685 Desc : Supply of flaking machine BOD : May 10, 2013 Loc : Ethiopia BT : ICB _______________________________________________

Refrigerator and freezer

Org : National Food Authority TRN : 15249257 Desc : Supply, delivery and installation of 1 unit refrigerator and 1 unit freezer for the FDC-DA bar project


Modern Food Processing | May 2013

BOD : May 13, 2013 Loc : Philippines BT : ICB _______________________________________________

Chapati-making machine

Org : Ordnance Factory Board TRN : 15654203 Desc : Supply of chapati-making machine BOD : May 14, 2013 Loc : Bhusawal, Maharashtra BT : Domestic _______________________________________________

Kitchen equipment

Org : Erfurt Bildungswerk GGMBH TRN : 15690652 Desc : Provision of kitchen equipment, dishwashers, built-in refrigerator, microwave BOD : May 15, 2013 Loc : Erfurt, Germany BT : ICB _______________________________________________

Grain silos and flour mills

Org : Grain Silos and Flour Mills Org TRN : 15603991 Desc : Air silos expansion project capacity of 80 thousand metric tonne BOD : May 15, 2013 Loc : Riyadh, Saudi Arabia BT : ICB _______________________________________________

Catering equipment

Org : Province Du Hainaut, Office Central Des Achats TRN : 15650827 Desc : Procurement of catering equipment - sealer + vacuum packaging machine BOD : May 16, 2013 Loc : Belgium BT : ICB _______________________________________________

Seed farms machinery

Org : Department of Agriculture, Tamil Nadu TRN : 15777735 Desc : Supply of machineries to State seed farms BOD : May 17, 2013 Loc : Chennai, Tamil Nadu BT : Domestic _______________________________________________

Complete IMC unit

Org : Chhattisgarh State Federation Ltd



You Pay ``2199/Get 39% off on cover Price `` 3600/-

You Pay ` `899/Get 25% off on cover Price `` 1200/-

` 899/-

` 2199/-


favouring Network18 Media & Investment Ltd payable at Mumbai.

Terms & Conditions: Your Subscription will start from the next available issue. Network18 Media & Investments Ltd. will take utmost care to dispatch the copies safely. Network18 Media & Investments Ltd. does not take the responsibility of any postal delays and damaged copies dispatched. For more information contact Network18 Media & Investments Ltd. subscription department. Above rates are valid in India only.

Subscription Department, Network18 Media & Investments Ltd, A Wing, Ruby House, JK Sawant Marg, Dadar (West), Mumbai 400 028.


Latest Popular Tenders brought to you by TRN : 15774822 Desc : Purchase of complete IMC unit 30,000 lit/day capacity BOD : May 21, 2013 Loc : Chhattisgarh BT : Domestic _______________________________________________

Ghee settling tank

Org : Rajasthan Co-operative Dairy Federation Ltd TRN : 15726425 Desc : Supply, installation and commissioning of ghee settling tank BOD : May 22, 2013 Loc : Jaipur, Rajasthan BT : Domestic _______________________________________________

Milk chiller

Org : Rajasthan Co-operative Dairy Federation Ltd TRN : 15726423 Desc : Supply of milk chiller BOD : May 22, 2013 Loc : Jaipur, Rajasthan BT : Domestic _______________________________________________

Cream tank

Org : Rajasthan Co-Operative Dairy Federation Limited TRN : 15726422 Desc : Supply, installation and commissioning of cream tank BOD : May 22, 2013 Loc : Jaipur, Rajasthan BT : Domestic _______________________________________________

Milk analyser

Org : Conseil Général Des Hautes-Alpes TRN : 15652558 Desc : Acquisition of an infra-red fourier transform and flow cytometry analysis for the milk sector. It is to

replace the equipment to perform the analysis of payment of milk and milk control BOD : May 23, 2013 Loc : France BT : ICB

Cherry grading and sorting machine

Org : Cherry Farm KFT (AK10858) TRN : 15691206 Desc : Provision of cherry grading and sorting machine BOD : May 24, 2013 Loc : Ravazd, Hungary BT : ICB _______________________________________________

Rice processing centre

Org : Department of Agriculture - Region VIII TRN : 15818646 Desc : Establishment of 2 units rice processing centre BOD : May 24, 2013 Loc : Leyte, Philippines BT : ICB _______________________________________________

Bakery, pastry equipment

Org : Handwerkskammer Des Saarlandes TRN : 15668030 Desc : Modernisation of facilities in the department of bakery; supply, installation and commissioning of equipment for the training and education in the department of bakery, ovens, climatic chamber, spiral mixer, beat and mixing machines BOD : May 27, 2013 Loc : Germany BT : ICB _______________________________________________

Drinks dispensers

Org : Universitair Medisch Centrum Utrecht TRN : 15517622 Desc : Provision catering vending machine, drinks dispensers BOD : May 27, 2013 Loc : Netherlands BT : Global (ICB)

Org: Organisation’s name, TRN: Tendersinfo Ref No, Desc: Description, BOD: Bid Opening Date, Loc: Location, BT: Bidding Type Information courtesy: 1, Arch Gold, Next to MTNL Exchange, Poisar, S V Road, Kandivali (W), Mumbai - 400 067, Maharashtra, India Tel: 022 28666134 • Fax: 022 28013817 • Email:

May 2013 | Modern Food Processing


Event List

National Hyderabad

Andhra Pradesh, May 31- June 3, 2013 India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical & Electronics, Material Handling and Safety Equipment.

For details

Network18 Media & Investments Ltd

Ruby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028. • Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email:

India Bakery Expo

Various technologies for the bakery & confectionery industry will be showcased at this event; May 18-20, 2013, at Chennai Trade Centre, Chennai For details contact: Tamil Nadu Bakers Federation (TNBF) A - 9, IInd Avenue, Anna Nagar (East) Chennai, Tamil Nadu Mobile: 07845806933 Fax: 044-42127687 Email:

Food Technology Show

Tradeshow to be held along with PackPlus South will provide a one-stop shop for food & drink technology, quality assurance, packaging, retail solutions, food safety and laboratory equipment; July 05-08 2013; at Hyderabad International Trade Exposition Centre, Hyderabad

Tel: 011-46867500, Fax: 011-46867521 Email:

Food Tech India – Kolkata

Premier exhibition dedicated to the food processing, bakery and food service industry; August 16-18 2013; at Milan Mela Complex, Kolkata For details contact: N K Kapur & Company Pvt Ltd C -151 A, Mayapuri Industrial Area, Phase 2, New Delhi Tel: 011-28117927, Fax: 011-28117930 Email:

India Foodex 2013

International exhibition focussing on food products, food processing, grain milling and packaging technology; August 23-25, 2013; at Bangalore International Exhibition Centre, Bengaluru

For details contact: Print Packaging.Com Pvt Ltd F 101, Tower No. 7, 1st Floor International Infotech Park Vashi Railway Station, Vashi Navi Mumbai Tel: 022-27812619, Fax: 022-27812578 Email:

For details contact: Media Today Pvt Ltd T-30, 1st Floor, Khirki Extention, Malviya Nagar, New Delhi Tel: 011-26681671/26682045 Fax: 011-26681671/26682045 Email:

Food & Technology Expo

One of the leading and most recommended B2B food & beverage shows, with an advanced range of processed products on display; September 23-25, 2013; at Bombay Exhibition Centre, Mumbai

Tradeshow to gain an insight into global trends in food & beverage processing and allied technologies; July 26-28, 2013; at Pragati Maidan, New Delhi For details contact: NNS Events & Exhibitions Pvt Ltd Meri Delhi House, 25/10, East Punjabi Bagh New Delhi 74

Modern Food Processing | May 2013

Annapoorna - World of Food India

For details contact: Federation of Indian Chambers of Commerce & Industry

Federation House, 1, Tansen Marg New Delhi Tel: 011-23738760/23738770 Fax: 011-23320714/23721504 Email:

FI India 2013

A premier exhibition & conference for ingredients and specialty chemicals used in the food & beverage industry; October 03-05, 2013; at Bombay Exhibition Centre, Mumbai For details contact: UBM India Pvt Ltd Sagar Tech Plaza A 615-617 6th Floor, Andheri Kurla Road Saki Naka Junction Andheri East, Mumbai Tel: 022-66122600 Fax: 022-66122626 Email:

Bakery Business Trade Show

Event dedicated to the latest technologies in the bakery processing; November 20-22, 2013; at World Trade Centre, Mumbai For details contact: Hospitality First 19, 1st Floor, Above Ajanta Auto Garage Dr E Moses Road, Worli, Mumbai Tel: 022-24955376 Fax: 022-24955356 Email:

Food & Grocery Forum India

This event serves as a convenient channel for business interaction among noted stakeholders of the food & beverages industry and decision makers who operate in this sector; January 09-11, 2014; at Bandra Kurla Complex, Mumbai For details contact: Images Multimedia Pvt Ltd S-21, Okhla Industrial Area, Phase II New Delhi Tel: 011-40525000 Fax: 011-40525001 Email:

Event List

International International Food Industry Exhibition Seoul

This tradeshow will benefit companies in the food & beverage processing and services industry along with food retailing, food packaging & machinery industry; May 14-17, 2013; at Kintex Korea International Exhibition Center Goyang, Korea For details contact: Kotra 4801, Wilshire Blvd, Suite 104 Los Angeles, CA, The US Te l : +(1)-(323)-9549500 Fax: +(1)-(323)-9541707 Email:

Food Industry Makassar Expo

International exhibition showcasing latest technologies for the food & beverage industry. It will concurrently host specialised tradeshows on bakery and packaging industry; May 16-19, 2013; at Celebes Convention Center, Makassar, Indonesia For details contact: PT Berkania Promosindo Pulogadung Trade Center Blok 8B-11 Jakarta, Indonesia Tel: +62-21-46831190 Fax: +62-21-46831191 Email:

International Starch & Starch Derivatives Exhibition

An exhibition focussing on different types of starch and starch processing machinery; May 22-24, 2013; at Shanghai Everbright Convention & Exhibition Center, Shanghai, China For details contact: China Starch Industry Association No.56, North of Sport Avenue, MeiLiHua Hotel, Shijiazhuang, Hebei, China Tel: 86-311-86058304 Fax: +86-21-32091252 Email:

FoodService & Bakery Australia

Tradeshow and conference dedicated to the food services and bakery industry, June 02-04, 2013; at Royal Exhibition Building Melbourne, Australia For details contact: Specialised Events PO Box 209, South Yarra VIC 3141 Tel: 03 9999 5460, Fax: 03 9999 5461 Email:

Malaysia International Food & Beverage Trade Fair

Tradeshow and conference dedicated to the upcoming technologies for the food & beverage industry; June 06–08, 2013; at Putra World Trade Centre, Kuala Lumpur, Malaysia For details contact: Expomal International Sdn. Bhd. 7-2 Subang Business Centre, Jalan USJ9/5Q, 47620 Subang Selangor, Malaysia Tel: +(60)-(3)-80246500 Fax: +(60)-(3)-80248740 Email:

Taiwan International Halal Expo

A specialised event for the companies dealing with halal certified products; June 26-29, 2013; at Taipei World Trade Center Taipei, Taiwan For details contact: Taiwan External Trade Development Council Bureau of Foreign Trade Ministry of Economicas Affairs, ROC 1 Hu Kou Street, Taipei, Taiwan Tel: +(886)-(2)-23510271 Fax: +(886)-(2)-23517080 Email:

Guangzhou International Coffee Equipment & Supplies Fair

Specialised exhibition-cum-tradeshow for the coffee processing and retail industry; June 27–29, 2013; at China Import & Export Fair, Pazhou Complex,

Guangzhou, China For details contact: Guangzhou Huazhan Exhibition Planning Company Ltd Suite H, 9th Floor, Jinsui Tower, No. 900 Guangzhou Avenue Mid Guangzhou, Guangdong, China Tel: +(86)-(20)-38866965 Email:

Inter-Food Japan

An exhibition dedicated to the specialised packaged food industry; August 05-07, 2013, at Tokyo, Japan For details contact: Trade Show Organizers, Inc. 2 F, 8-19-1 Nishishinjuku Shinjuku-ku Tokyo, Kyoto, Japan Tel: +(81)-(33)-3601821 Email:

Natural Products Expo Asia

International tradeshow for natural foods attracting the nutraceuticals, ingredients & health foods sector; August 29-31, 2013; at Hong Kong Convention & Exhibition Centre, Hong Kong, China For details contact: Penton Media Asia Ltd Unit B, 3/F, EIB Centre 40 Bonham Strand, Sheung Wan, Hong Kong Tel: +852 2975 9051 Email:

Dubai International Seafood Expo

International exhibition on seafood products, seafood processing, packaging, distribution, technology & equipment supplies; September 24-26, 2013; at Dubai, The UAE For details contact: Orange Fairs & Events Post Box No. 111164, Dubai, The UAE Tel: +(971)-(4)-2988144, Fax: +(971)-(4)-2988133 Email:

The information published in this section is as per the details furnished by the respective organiser. In any case, it does not represent the views of Modern Food Processing

May 2013 | Modern Food Processing


Event Preview IFFA 2013

Driving innovations in meat processing

IFFA 2013, one of the premium tradeshows for the meat industry, will showcase latest developments in the meat processing industry. Buoyed by the success of the previous editions, the organisers, for the first time, will be introducing Meat Vision Congress and an award ceremony.

Prasenjit Chakraborty


FFA, the leading international trade fair for processing, packaging and sales in the meat industry, will be held in Frankfurt, from May 4-9, 2013. Around 950 exhibitors from 47 countries will present their innovations at the exhibition. With new products covering the entire process


o Participation of about 950 exhibitors from 47 countries o Exhibition spread over 1,10,000 sq mt space o 58,000 visitors expected o Introducing Meat Vision Congress and award ceremony o Innovative process control technologies to be on display


Modern Food Processing | May 2013

chain, the exhibition will occupy 1,10,000 sq mt space, an increase of six per cent compared to the previous event. Organiser Messe Frankfurt expects around 58,000 trade visitors from all around the world. Wolfgang Marzin, President and CEO, Messe Frankfurt, says, “We are experiencing a strong response to IFFA as the unrivalled leading trade fair for the meat industry. All market leaders have signed up to present their innovations to an international audience of trade visitors.” IFFA has been the international platform for the meat processing industry and the world’s foremost forum for investment decisions since 1949. Thanks to the great depth and breadth of the range of products at the show, as well as the exceptionally large number of international exhibitors and visitors, IFFA provides a convincing demonstration of its outstanding position in the sector

every three years. The proportion of trade visitors from outside Germany rose significantly compared to the last event three years ago, from 47 to 59 per cent – more than ever before.

Key events at IIFA

New in 2013 will be the international Meat Vision Congress with a gala evening and awards ceremony. Besides, there will be a special show by the name ‘Trend Butcher’s Shop’ at Hall no 4.1. Leading suppliers will present their latest concepts and business ideas for the retail area. The industry can take advantage of the latest information on new packaging materials & packaging aids, and on innovations in the fields of communication and identification, presentation and preparation of goods. The special show will witness exhibitors specialising in shop fitting. In the forum, well-known specialists and companies will be presenting all sorts of exciting new ideas and stimuli for the butchery business in informative lectures and practical demonstrations on all days of the trade fair. Besides, ‘Meat & Style – a window on the innovative retail butcher’s shop’ is another event at the exhibition.

Ingraining growth

The ingredients and additives have become an integral part of the meat processing industry, which also facilitates the growth of the industry. The show will display trends in ingredients and additives in the manufacture of meat products. It will also display the most recent systems solutions for production planning and production or process control as well as innovative process control technology and process automation. In 2010, 58,000 trade visitors from around 130 countries came to Frankfurt to see the range of products and services offered by 949 exhibitors. The proportion of trade visitors from outside Germany rose significantly compared to the last event three years ago, from 47 to 59 per cent – more than ever before. Email:

Book Review

Fruit processing: nutrition, products, and quality management

Authors: Philip R Ashurst, David Arthey Price: ` 1,795

Consumption of packaged foods containing natural fruits is on the increase. Be it juices, purees, ciders, fermented fruit beverages or even canned fruit, their popularity is increasing in B2B as well as B2C markets. The health trend is propelling the novelty of processed fruit. This book provides a concise, thorough and comprehensive coverage of the various upcoming technologies of fruit processing from a worldwide perspective. Besides, there is also inclusion of a detailed coverage of the use of fruit by-products, environmental issues, quality assurance and hygiene. Special chapters cover biochemistry & implications for processing, packaging, and quality management systems & HACCP. Food technologists, production managers & technical staff in the fruit processing industry and its equipment suppliers will find the book an important information source, while those in academic & research establishments can use it as a key reference.

Bioprocesses and biotechnology for functional foods and nutraceuticals

Functional foods or nutraceuticals are being launched in large numbers by food & beverage processing companies. Such products needs specialised processing. Biotechnological methods are heavily used to offer health benefits in processed foods. This reference book compiles a broad spectrum of perspectives from specialists in academic, governmental, and industrial research settings to demonstrate the influence of biochemistry and biotechnological applications on functional food developments. It covers the advancements in probiotics, dextrans & gluco-oligosaccharides, prebiotics, proteins & peptides, enzymes and isoflavones. The book deeply analyses the nutritional and physiological benefits of functional foods, the effect & development of active ingredients in functional foods, and consumer and regulatory issues that will influence biotechnological advancements in the food industry. It also illustrates the expanding role of functional foods and nutraceuticals in the promotion of human health.

Editors: Fereidoon Shahidi, Jean-Richard Neeser, J Bruce German Price: ` 13,000

Reviewer: Rini Ravindran, Lecturer, Department of Biochemistry and Food Science & Quality Control, Ramnarain Ruia College, Mumbai

Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001 Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: May 2013 | Modern Food Processing


Products This section provides information about the national and international products available in the market

Coating line and lamination machine

s of One should consider the technical specification the by ed extend rt suppo sales the product and after it company before buying the product. Considering ion attent pay must mer consu the ment, as an invest to finer details so as to secure ROI.

Snehal Mehta (Director - Marketing) Energy Mission Machineries (India) Pvt Ltd

Barcode reader

DataMan 300 barcode reader is powered to handle the most difficult-to-read DPM (Direct Part Mark) codes as well as challenging 1-D linear barcodes and 2-D Data Matrix codes indexed or high-speed lines. It features high read-rate performance. It decodes 1-D and 2-D barcodes with enhanced 1DMax+ and 2DMax+ code-reading algorithms, reads the codes whatever is the mark type or surface and gives high read rates of even damaged 1-D linear barcodes at much faster rate. Its tuning automatically adjusts settings of lighting to find optimal light setup for the part and it supports industrial protocols and also supports RS-232 for integration into legacy systems. The controllable, field interchangeable red lighting module allows best possible lighting and ensures highest read rates of DPM codes. The blue lighting module creates optimal lighting for PV solar wafer code reading. C-mount, S-mount or a variable focus liquid lens provides maximum depth of field flexibility.

Cognex Sensors India Pvt Ltd Pune - Maharashtra Tel: 020- 40147840 Email: Website:

Looking For A Specific Product?

Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818


Modern Food Processing | May 2013

The line of coating and lamination OPTIMA has been designed to produce duplex, triplex and multi-layer structures of high added value at high speeds. It is suitable food packaging, medical packaging, paper, labeling, etc. Its unwinders and rewinders are auctioned by digital vectorial motors, with the possibility to have shaft / shaftless system, turreted or simple. The coating unit is designed with its maximum modularity and flexibility, by means of an interchangeable trolley system. It can provide trolleys for gravure, flexo, semiflexo, PVDC applications, solvent-less, as well as coating / printing applications such as cold-seal, one-colour printing, etc. It has a special type of trolley with a huge reliability, unique system of 4 independent motors, one for each roller, that allows adaptation to all type of different adhesives existing worldwide, even the 4th generation adhesives, at speeds and gauges required. Reifenhauser (India) Marketing Ltd Mumbai - Maharashtra Tel: 022 – 26862711 Email: / Website:

CO2 generator

The CO2 high power generators are compact, easy to use and maintain. They are operated with diesel, kerosene or natural gas and are fully automatic. These systems operate efficiently and produce liquid CO2 of the highest quality. It produces CO2 at the rate of 2,000 kg/hr. The CO2 generator consists of a fabricated high-performance boiler, a stainless steel scrubbing tower, a stainless steel evaporator tower, stainless steel permanganate cleaner lines, various heat exchangers, pumps, central drive controller and a PLC with touch screen. The systems are constructed from carefully selected materials to achieve a good balance between system life and cost of capital. A system leaves the factory only after agreed layout is completely assembled, tested at maximum capacity and provided with a surface coating. Asco Carbon Dioxide Ltd Horn - Switzerland Tel: +41 71 466 80 80 Email: Website:


Heat exchanger system

This exchanger system has a radiant and convection heat exchanger. It is conical in shape and fabricated out of heavy duty material and provided with fuel feeding arrangement. The furnace is constructed with high quality firebricks and insulation bricks to minimise heat loss. The convection heat exchanger comprises two coils fabricated out of high heat resistant ERW boiler tubes. It is equipped with fly ash collective device. The radiant and convection heat exchangers are connected by a specially designed refractory duct to allow flue gas to pass from radiant to convention exchanger. Alfa Entech (Guj) Pvt Ltd Ahmedabad - Gujarat Tel: 079-26426444 Email: Website:

Nano crushing machine

The high-efficiency eddy flow crushing machine brings nano crushing technology to a new era. It functions powerfully in crushing the minerals, plants, herbs, fibres into sub-micron particles, which the regular crushing machine cannot succeed. Grinding chamber temperature are controlled at 30-40째C to avoid raw material characters getting affected and assure customers high purity particles without contamination. The process can be done in one single operation. Full-Win Technology Co, Ltd Changhua Hsien - Taiwan Tel: +886-4-8952051 Email: Website:

Hot-air temperature controller

The model XL-2 hot-air temperature controller is used for low-cavitation moulding process. The smaller cabinet size allows cost savings of up to 30 per cent. It has double the zones per card, and up to 18 zones can be controlled in a cabinet. Cabinets are available in three configurations of 4, 12 and 18 zones. All cabinets are wired to allow for future expansion and include accessible fuses and integral ventilation fans for use in industrial environment.

Unimark Mumbai - Maharashtra Tel: 022-25506712 Email: Website: May 2013 | Modern Food Processing



Potato processing and frying machine

This machine is available in capacities ranging from 100 kg/hr to 1000 kg/hr. The machine consists of peeler, slice washer, blancher/ cooker, fryer, flavour applicator and flavour drum. Abrasive-coated continuous abrasive peeler and batch-type peeler for continuous operations come with variable speed rollers and consume less water. The slice washer facilitates removal of slivers, nubbins and reduction of free starch. Flavorite PPM Technologies Pvt Ltd Indore - Madhya Pradesh Tel: 0731-2575258 Email: Website:

Rounder machine

This rounder machine is used for making sweets and bakery items, like peda, ladoo and confectionery items. The machine is suitable for rounding ladoo, namkeen, batata vada, kachori, etc. It works on single phase 220 V. Unskilled workers can operate the machine. It can produce approximately 50 to 60 pieces per minute. After the ladoo comes out from the machine, it is automatically arranged into the tray. A separate machine for peda pressing can be attached to the machine. This attachment is suitable for pressing peda. Shri Sahajanand Industries Surendranagar - Gujarat Tel: 02752-2439789, Mob: 09440868551 Email: Website:

Side channel blowers and exhausters

Acmevac side channel blowers and exhausters are available from 0.5 hp to 15 hp. These are regenerative blowers and can be used for vacuum or pressure applications. Noise levels are considerably reduced as silencers are provided. The blowers are particularly useful in areas where oil-free, continuous non-pulsating air flow is required. Applications include air tables, agitation/aeration, air blow off, aquaculture, pneumatic conveying, textile machines, printing and packaging machines, etc. Acmevac Sales Pvt Ltd Mumbai - Maharashtra Tel: 022-28375837 Email: Website: 80

Modern Food Processing | May 2013


Impingement system

The high-velocity air impingement system strips away the insulating layer of cool air next to the product surface. This turbulent flow process greatly accelerates heat transfer, reducing process time by at least 50 per cent compared to lower velocity convection systems. The impingement system often requires less floor space than conventional oven system. It excels at rapid and uniform baking, roasting, toasting, cooking, curing, drying and cooling. High efficiency coolers, ideal for freezer pre-cooling, are also available as an integral or independent system. For easy cleaning and maintenance, complete access is designed into the AeroDry impingement system. Buhler (India) Pvt Ltd Bengaluru - Karnataka Tel: 080-22890000 Email: Website:

Leak test apparatus

The leak test apparatus is fully-programmed equipment, fitted with oil-free vacuum pump, a countdown electronic timer and a LCD module for display. The vacuum displayed in the LCD module is factory calibrated. The apparatus has all parameters of 101 but with provision to connect a printer to download all data. It is used to check leakages in packed strips, blisters & small sachets containing tablets, capsules, liquids, cough syrup, shampoo packets, etc and also sutures. It is compliant with USP/EP/JP standards in product packaging and integrity evaluation.

Servewell Instruments Pvt Ltd Bengaluru - Karnataka Tel: 080-23573309 Email: Website:

Peanut paste making grinding mill

The 11-A peanut paste making grinding mill is simple in operation and easy in maintenance. It is specially designed for wet grinding of peanuts and sorghums. Technical specifications include: driven by 1.5 hp 1440 rpm electric motor, output 20-25 kg per hour, pulley size 12 inch, and net weight around 33 kg. Atlas Exports Rajkot - Gujarat Tel: 0281-2382322, Mob: 09824202885 Email: Website: May 2013 | Modern Food Processing



Dry ice blasting machine

The Ascojet 908 is a complete dry ice blasting machine, based on the single-hose system. The dry ice blasting unit is very compact and mobile, mounted on 4 wheels, equipped with 5 m hose and an OHS4 gun. Working pressure and dry ice used on the device are adjustable. This dry ice blasting machine is easy to use and is ideal for industrial users who prefer simple cleaning procedure and where ease of handling is paramount. The Ascojet 908 with its handy hose system is particularly characterised by its lightness weighing only 47 kg, its practical design and its low air consumption.

Asco Carbon Dioxide Ltd Horn - Switzerland Tel: +41 71 466 80 80 Email:, Website:

Sealing wads

One-piece sealing wads is properly fitted into the cap of the container. The associated container is then screwed with a wadded-cap. The capped-container is made to pass through the induction heat sealer. This cap seals the entire liner to the mouth of the container and makes it leak proof. In two-piece sealing wads, the respective sealant material bonds to the mouth and simultaneously the wax melts and gets absorbed in the


Modern Food Processing | May 2013

backing material. Wax that was acting as a bond layer splits the seal. The range of sealing wads also includes two piece high barrier sealing wads that are provided with an extra paper barrier. It is used in processed foods, agricultural products etc. Shako Flexipack Pvt Ltd Ahmadabad, Gujarat Tel: 079-26764207 Website:

Chocolate chip depositor

This chocolate chip depositor is designed to make chip of 0.05 to 0.2 gm at 20 strokes/minute. The body of the depositor has twin jacketed hoppers manufactured entirely in stainless steel. The depositor is available with a twin rotary valve with horizontal piston design. The chocolate piston deposit and suction strokes speed are adjustable via PLC control. The depositor head will oscillate from left to right during the chocolate deposit stroke and then return to its parked position. A.M.P Rose (P) Ltd Bengaluru – Karnataka Tel: 080-28473611/14 Email:, Website:


Print defect detection system

Water-ring vacuum pump

Reifenhauser (India) Marketing Ltd Mumbai - Maharashtra Tel: 022 26862711 Email:, Website:

Joyam Engineers & Consultants Pvt Ltd Ahmedabad - Gujarat Tel: 079-26569533, Mob: 09879099100 Email: Website:

It provides process solutions to the flexible packaging market. Installed on the Rotogravure and flexo presses, the platform is able to identify print defects before being detected by the human eye and the machine immediately alerts the press operator for correcting the defect, thereby dramatically cutting down wastages and hence, the basic manufacturing cost for the printer. It uses a 7 defect detection algorithm, specialised alignment algorithm, highly sensitive optical elements and high sensitivity 3-chip CCD array camera. It is a quality assurance system for pre and post press operations – a system capable of detecting all types of process defects: color variations, streaks, doctor blade marks, misregistration, spots, splashes, barcode verification and hazing.

The monoblock modern design water-ring vacuum pump is compact, easy-toinstall, easy-to-assemble, mobile and simple design with smooth operation. This pump is connected to the motor shaft. The pump develops maximum vacuum of 680 mm of Hg, when the sealing water temperature is around 30oC. The pump operates at low water consumption and low pressure, ie, 0.3 to 0.5 kg/cm2. As the pump is compact, it can be easily taken from one place to another. Owing to these benefits the pump gains popularity in the laboratory usage, priming purposes, pilot plants, etc. The pump is simple in construction, trouble-free in operation, and compact & mobile. Capacity ranges from 14 m3/hr to 123 m3/hr.

May 2013 | Modern Food Processing



Catering conveyor

One should scan the market for relevant produ which suit the company’s requirements.


Amarpreet Singh (Sr. Manager – Services) Geo Informatics Consultants Pvt Ltd

This converyorised system can be used to serve buffet lunch for a gathering of 1,000 people in 30 minutes with the least manpower. It is ideal for serving lunch in large public functions and in industrial canteens. The arrangement consists of SS tables with moving nylon ropes, acting as conveying media, carrying the plates while serving the dishes. Length of 24 ft conveyor can accommodate 15 dishes kept inline with servers stationed behind serving 15 dishes in sequence, resulting in fully served plates coming out at the rate of 30 per minute. It requires 230 V single phase supply, uses power as less as 60 watts bulb. Prodaid Engineers Pvt Ltd Bengaluru – Karnataka Tel: 080–65345363 Email:, Website:

Steam mixer cooker

Stephan universal mixer cooker is available in models UM/SK 24, 60, 80, 130, 200 litre. It has compact construction and is ideally suited for lowcost production of consistently high-quality finished processed cheese varieties, mayonnaise, ketchup, spice pastes, etc. By the combination of all processing stages into one machine in one programmed cycle, this cooker completes the entire processing in a short time and reduces the number of transfer points.

Tricon Pune - Maharashtra Tel: 020-25652205, Mob: 09890192832 Email:

Storage tanks

The range of these storage tanks includes: holding tanks (round/conical), balance tanks, blending tanks, mixing tanks and collection tanks. These storage tanks are available in different shapes and capacities. These tanks can also be customised.

Shiva Engineers Pune - Maharashtra Tel: 020-27129610, Mob: 09822499586 Email: Website: 84

Modern Food Processing | May 2013

Centrifugal sanitary pump

The pump has special open-type impeller design in investment cast SS-316 with specially contoured blades set far into the suction cover, and spirally formed housing ensures great operational reliability. Height adjustable base frame is provided with cup-shaped feet for easy operation. Goma Engineering Pvt Ltd Thane - Maharashtra Tel: 022-21731801 Email: Website:

Corrugated tube heat exchangers

These are shell and tube heat exchangers, which use corrugated tubes instead of plain tubes. These tubes are corrugated to induce turbulence in both flows (product & service) at lower velocities. These increase thermal efficiency & eliminate product channelling. These exchangers offer long running times due to turbulent flow. These are used in various industries like chemical process, pharmaceutical, petrochemicals, fertilisers, paper & pulp, power, steel, coal, oil & refinery, automotive, food & beverage processing industry etc. HRS Process Systems Ltd Pune – Maharashtra Tel: 020 – 25663581 Email:, Website:


Industrial ID reader

DataMan® 100 series of image-based ID readers combine industry-leading code reading software performance (up to 45 reads per second), ease-of-use, lighting, camera, processor and communications into an exceptionally small, industrial-rated housing. These image based ID readers are accurate identification devices. The DataMan 100 verifier has been redesigned for faster setup and easier operation with a new lighting assembly, adjustable 30 and 45 degree angle lighting, an optional height-adjustable stand and a new part positioning guide for easier location of codes. It has a three-position adjustable lens, integrated lighting and LED aimer, train and trigger button for ease of setup and C-mount lens option. Cognex Sensors India Pvt Ltd Pune - Maharashtra Tel: 020 - 40147840, 09881466003 Email: Website:

Chip ice-making machine

The chip ice-making machine comes with split condenser or condensing unit. It is available as standard and tropical version or in special designs. The machine has ideal ice temperature of -0.5°C providing easy handling, good ice quality and also provides fast and even cooling. Ice does not freeze together, not too hard and has no sharp edges, thus preserving the cutter blades. As the ice does not form lumps, it provides a homogenous temperature for quality meat products. Weighing and dosage is done manually at the touch of a button, or by the processing system. Markmax Machines Bengaluru - Karnataka Tel: 080-23565308/40952278 Email:

Three-deck pre-cleaner

The three-deck pre-cleaner is suitable for cleaning of cereals, grain, legumes and fine seeds. This machine is also used for separating oversize, undersize and light impurities from the feed. It is available with two aspiration systems – one for feeding material and the other for cleaned material. The pre-cleaner machine is equipped with feeder, which is driven by independent gear motor. Fine dust and light impurities are

separated out before putting the material in the first sieve with the help of aspiration system. Sifter International Faridabad - Haryana Tel: 0129-4060039 Email: Website:

Food tray

Essfoam disposable black food tray is manufactured with a unique extrusion technology as being manufactured in the US. The tray is designed comfortably to handle heavy food servings. Size of the tray is 21 x 13 x 2 cm. Packing is available as 2000 pcs/box. Also offered are all types of fruit and meat packing trays, sandwich plates, hinged containers, burger boxes, pizza boxes, takeaway food containers, etc. Essen Speciality Films Pvt Ltd Rajkot – Gujarat Tel: 02827-252021 Mob: 09825312701 Email: Website:

Strapping machine

This semi-automatic strapping machine is suitable for packing medium-sized cartons. It works with electromagnetic clutch. The tension is set from front-control panel. Heat consumed is only 30 W. The motor runs during strapping cycle only. It is suitable for 10 to 35 kg boxes. This machine has a speed of 1.8 sec/cycle. It weighs approximately 100 kg. The motor shuts off automatically 60 sec after the cycle is completed. A touch of any button will automatically restart the machine. Strap cooling time can be adjustable for light or heavy-duty packaging. J-Pack Sales & Service Ahmedabad - Gujarat Tel: 079-25854791, Mob: 09376490009 Email: Website: The information published in this section is as per the details furnished by the respective manufacturer/distributor. In any case, it does not represent the views of

Modern Food Processing

May 2013 | Modern Food Processing


List of Products Sl. No.


Pg. No.

Sl. No.


Pg. No.

Acoustic enclosure................................... BIC

Exhibition - Engineering Expo....................... 25

Air circuit breaker.............................................. 3

Exhibition - Plastivision 2013......................... 41

Air audit blower................................................. 6 Air cooler......................................................... 15 Analytical instrumentation............................... 10 Animal feed technology..................................BC

Automatic rotary type cup fill.......................... 51 Barcode reader............................................ 78 Blower.............................................................. 83 Box pouch........................................................ 22 Brewing...........................................................BC Caster wheel................................................. 4

Exhibition - India Foodex 2013...................... 82

Flour milling...................................................BC Forced convection unit air cooler.................... 15 Fueling system.................................................... 6

Gantry automation system........................FIC

Grain handling................................................BC

Heat exchanger system................................ 79 High speed servo driven.................................. 49

Chocolate chip depositor................................. 82

HMI ................................................................... 3

Cleaning section equipment............................BC

HPLC.............................................................. 10

Coating line and lamination machine............. 78

Column and chemistry..................................... 10 Colour sorting.................................................BC

Compressed air treatment product.................. 83 Compressor.................................................. 6, 15

Hot-air temperature controller........................ 79 Human-machine interface................................. 3 Impingement system................................... 81 Industrial door.................................................. 80 Industrial fitting................................................. 4 Industrial ID reader......................................... 85 Industrial type unit air cooler.......................... 15

Condenser........................................................ 81

Informatics....................................................... 10

Conveyers belt.................................................. 39

Large diameter welded pipe......................... 81

Contactor and motor starter.............................. 3 Conveyor system.............................................. 79

Corrugated tube heat exchanger...................... 84 Cream separator packing collar........................ 81 De-humidification system........................... 17 Dehumidifier rental.......................................... 19

Desiccant compressed air dryer........................ 83

In-line helical gearmotor.................................... 4 Leak test apparatus.......................................... 81 Loading arm....................................................... 6 LVS ................................................................... 3 Motor vibrator.............................................. 4 Multi axis motioin controller........................... 49 Nano crushing machine.............................. 79

Door ................................................................. 80

Natural herbal sweetener.................................... 8

Drive/invertor..................................................... 3

Oil milling.................................................BC

Drive................................................................... 4 Dry ice blasting machine................................. 82 Dry van pump............................................... BIC

Dry-break coupling............................................ 6 Dryer................................................................ 83 Dust control door............................................. 80

Priming valve..................................................... 6 Print defect detection system........................... 83

PVC strip door................................................. 80

Floor automation system................................FIC

Heat resistant door........................................... 80

CO2 generator................................................. 78

Power plant phe gasket.................................... 81

Flexible transparent PVC strip door................ 80

Fastback revolution seasoning system.......... 79

Chemical tank.................................................. 80


Pg. No.

Product handling equipment........................... 79

Grinding and dispersion.................................BC

Chiller.............................................................. 81


Extruded product............................................BC

Catering conveyor............................................ 84 Centrifugal sanitary pump............................... 84

Sl. No.

Nylon can scrubber brush set........................... 81

Pump......................................................... 6, BIC

Rice milling equipment..............................BC Robotic automation........................................FIC Root blower................................................... BIC Rounder machine............................................. 80 S.S. pipeline gasket..................................... 81 Safety access equipment..................................... 6

Safety door....................................................... 80 Seal machine.................................................... 51 Sealing wad...................................................... 82 Seamless pipe................................................... 81 Servos................................................................. 3 Side channel blower and exhauster.................. 80 Silent operation................................................ 49 Stainless steel pipe........................................... 81

Steam mixer cooker.......................................... 84 Storage tank..................................................... 84

Storage tank equipment..................................... 6 Submicron filter............................................... 83 Sugar herb.......................................................... 8 Tank truck equipment.................................. 6 Temporary cooling........................................... 19 Thermal process..............................................BC

Three-deck pre-cleaner.................................... 85 Trained manpower........................................... 19

Transmission & PTOS...................................... 6 Trolly wheel....................................................... 4 Tube ................................................................. 81 ‘U’ tube....................................................... 81 Universal type unit air cooler........................... 15 UPLC............................................................... 10


Vacuum booster pump............................. BIC

Plastic masterbatch........................................... 21

Vacuum system............................................. BIC

Plastic sheet...................................................... 88

Water filteration system................................ 5

PLC ................................................................... 3

Water-ring vacuum pump................................ 83

Potato processing and frying machine............. 80

Worm gear motor.............................................. 4

Peanut paste making grinding mill.................. 81

Vacuum pump and system................................. 6

Plastic pellet....................................................BC

Vibrator.............................................................. 4

Ejector......................................................... 6

Plate heat exchanger gasket............................. 81

Water jetting...................................................... 6

Evaporating unit for cold room....................... 15

Polystyrene product.......................................... 88

Welded pipe..................................................... 81

Empower.......................................................... 10 Evaporator........................................................ 81

BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover

Looking For A Specific Product?

Searching and sourcing products were never so easy. Just type MFP (space) Product Name and send it to 51818

eg. MFP Fryer and send it to 51818


Modern Food Processing | May 2013

List of Advertisers Advertiser’s Name & Contact Details

Pg No

All India Plastics Mfrs Association


Advertiser’s Name & Contact Details

Pg No

Heat And Control


Advertiser’s Name & Contact Details

Satjyot Enterprises

T: +91-22-28217324

T: +91-44-42103950

T: +91-09810403546







Bonfiglioli Transmissions (Pvt) Ltd


Mech-Air Industries


Suraj Limited

T: +91-44-67103800

T: +91-265-2280017

T: +91-79-27540720







Buhler (India) Pvt Ltd


Media Today Pvt Ltd


T: +91-11-41407851

T: +91-124-4012851








Mitsibishi Electric India Pvt Ltd


Trident Pneumatics Pvt Ltd

T: +91-09819552270

T: +91-20-27102000

T: +91-422-2400492







Essen Speciality Films Pvt Ltd


Noida Fabcon Machines Pvt Ltd


TSA Process Equipments Pvt Ltd

T: +91-2827- 252021

T: +91-120-4225550

T: +91-22-61177000







Everest Blower Systems


Pace Aftermarket (P) Ltd


V S International

T: +91-11-45457777

T: +91-22-26329283

T: +91-129-2254165










Frascold India Pvt Ltd


Plast World


Venus Trading Co.

T: +91-79-40190411

T: +91-9376128372

T: +91-2692-261142






Gardner Denver Engineered Pro. (I) Ltd 6

Prayag Polytech Pvt Ltd


Vikaash Packaging

T: +91-79-40089312

T: +91-11-47262000

T: +91-44-42171271







Gudel India Pvt Ltd


Technical Drying Services (Asia) Pvt Ltd 19

T: +91-80-22890000

Engineering Expo

Pg No


Reifenhauser India Marketing Ltd


Waters (India) Pvt Ltd

T: +91-20-25459531

T: +91-22-26862711

T: +91-80-28371900







Not applicable

Our consistent advertisers




BC - Back Cover, BIC - Back Inside Cover, FIC - Front Inside Cover May 2013 | Modern Food Processing


Registration No: MH / MR / WEST / 232 / 2012-2014; RNI No: MAHENG / 2008 / 25262; Licence to Post at Mumbai Patrika Channel Sorting Office, Mumbai GPO., Mumbai 400 001 Date of Mailing 3rd & 4th of Every Month Issue. Date Of Publication: 1st of Every Month


Millions discover their favorite reads on issuu every month.

Give your content the digital home it deserves. Get it to any device in seconds.