1.0 EXECUTIVE SUMMARY 1.1 INTRODUCTION Dining out these days is more casual than the earlier times where it was treated as a luxury or as a habit of the rich people. It’s very casual to eat outside more than once a month or most probably more than once a week. Another reason why people are dining out more often is that the growing and competing economy has compelled people to move away from their native place to create their destinies, in turn moving them far away from their beloved home cooked meals. The increase in dining out culture has affected the pockets of the diners in a huge way. It has led them to a situation where they have to continuously search for any offers or discounts on the food before making any outing plan. The increasing cost not only affects the diners but it has hit the food joint merchants as well. There are numerous options for the customer to choose from which affects the restaurant and the likes business on a significant level. A major proportion of the business is on the weekends which leaves the weekdays idle and typical for the food joint owner to meet his overall costs. Increasing digitalization in India has brought various new concepts of coupons and offers. It’s a huge hassle involving a lot of searching which is too time-consuming and by the time an appropriate offer is found the appetite is lost. To overcome the dual problem of the diners as well as the food merchants, the founders have come up with the --- INC. card. The --- INC. card is not only helpful to its members by making the dining out more comfortable and affordable but is also a massive supporting shoulder for the food joint merchants. The double role of --- INC. card allows its members to avail a flat discount on the restaurant of their choice along with providing the consistent and regular business to its associated restaurants.
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