MELISSA HULL
3 Ways I Broke The Rules Of Internet Marketing + Reached Millions
FOUNDER, TV HOST, PRODUCER, SPEAKER, AUTHOR, CONSULTANT Copyright by Melissa Hull It seemed crazy. Far-fetched. Absurd.
A whole TV networks? But once you’ve run through all the logical, rational options — and still gotten nowhere — your wildest dreams don’t seem much crazier. So, I got to work on what seemed like a Hail Mary and a pipe dream combined. And you know what? It worked.
A Case Study In Unconventional Internet Mar-
keting Strategies By launching a web-based entertainment network, I’d accidentally discovered a HUGE marketing secret. When it comes to monetized content, the road less traveled is cheaper, faster, and way more powerful than traditional digital marketing strategies. I’d discovered my way through the digital noise and clutter that buries our most important and transformative messages. I’d finally broken through. And none of it happened the way I thought it would — the way everyone said it would. It was the lesser-known content approaches, untapped distribution resources, and DIY authority-building strategies that attracted my
first million viewers. Just like that, e360TV became a case study in unconventionally reaching millions. And I became a rule-breaker.
How This Works When you launch a business, you have to nail down what, how, and why of your business. Well, I did all three a little differently when I created e360TV. Why? I didn’t care how everyone else was doing it. I just wanted it to work. As I walk you through the foundation of my e-Network, notice how many unconventional choices ended up making a difference.
WHAT - Entertainment-first Content As a web-based TV network, our “what” is our content. If our content didn’t compel people to watch, then the entire thing was just a waste of time — instead of a massively successful media empire. So we thought hard about what kind of content we wanted to deliver, as well as what we wanted it to do for our audience. Let’s dive in. e360TV provides unique, alternative lifestyle programming that covers a wide range of interests: alternative medicine, healthy living, Avante Garde fashion, art, music, cannabis, and more. Dozens of
categories encompass hundreds of programs — all in one, on-
62
WWW.INFLUENTIALPEOPLEMAGAZINE.COM
