Influential People Magazine June 2021

Page 52

TOP 7 WAYS TO COMMUNICATE YOUR STRATEGIC PLAN

Copyright by Meridith Powell

You’ve created your strategic plan, you know where you are taking your business, who is going to do what, and you are among the few who are prepared for 2021. Congratulations! But before you get too comfortable, or move on to the next project, you need to think about how you are going to communicate your strategic plan. What is your game plan for getting your team engaged, your company focused, and everyone doing what it takes to ensure your strategy is executed?

How to Effectively Communicate Your Strategic Plan. Effectively communicating your strategy is as important as creating it. Here are top seven steps to communicate your strategic plan: 1.

2.

Use this time to get your team’s ideas and input on how to keep the plan visible, and what types of updates they would like to see. Every team member should leave this meeting feeling that they both understand the plan and that they are a part of it. People support what they help create, so everyone should

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Vision Everywhere – ensure your vision and values are displayed everywhere. On email signatures, posters in the breakroom, and as the start and stop of every meeting. The more your team sees the vision and values, the more they will embody the strategic plan.

All Company Meeting – call a company-wide meeting to present your strategic plan. Share it in detail, helping them connect the dots as to how your goals support your vision, how the company values serve as a guide to developing the action plans.

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feel some level of ownership.

3.

Department Connections – have each department take the strategic plan and create their department version. In other of the vision, mission, values, and goals of your organization. words, what is their department’s strategic plan, and how does it support the overall company strategic plan? Each department should have defined responsibilities and clear focus as to how their strategy links to the overall strategy for the business.


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Influential People Magazine June 2021 by Influential People Publishing - Issuu