__MAIN_TEXT__
feature-image

Page 1

THE RISE OF

Influencer Marketing


Influencer Marketing



17 000 14 000 10 000 2015

2016

2017


Number of new platforms and agencies in the market

420

+230 New platforms and

influencer marketing focused agencies in the last 24 months

335

190

2015

2016

2017


Marketing spend

37% Marketers surveyed are now dedicating budget for influencer marketing

57% Marketers surveyed have stand-alone budgets for content marketing.


FTC & ASC policies Nearly

25%

of Creators indicated that they had received a direct request from a client to not disclose that they were compensated - a direct violation of FTC & ASC policies


Influencer marketing budget over next 12 months

Increase budget

Unsure

67%

16% Maintain budget

13% Decrease budget

4%


84%

81%

67%

55%

of Marketers judge Influencer Marketing to be effective

of Brands increased content output in past 2 years

of Marketers will increase Influence Marketing Budget over the next year

of Marketers believe they get better customers from Influencer Marketing

In 2016 Facebook Influenced 62% of consumers’ online and offline purchases, up from 52% in 2015


Results from a survey of 272 marketing managers surveyed online Q1 2017 Fastest-growing online customer-acquisition method Influencer marketing

28% 15%

Organic search

13%

Email

11%

Paid search Display advertising Affiliate marketing Others

5% 3% 15%


$7.65

The Average Earned Media Value per $1 spent on Influencer Marketing

36

24

12

0

$0

1 2 3 4 5 6 7 8

9 10 11 12 13 14 15 16 17 18 19 20+


Average Instagram #followers per influencer across 4 leading platforms Modeling

113.250

Fitness

105.300

Pets

93.807

Beauty

67.029

Fashion/Design

49.135

Food

47.809

Photography

43.051

Travel

30.619

Lifestyle

22.159

Music

21.122


A look at Instagram 95 million photos and videos per day

Instagram users “like� 4.2 billion posts per day


Instagram Estimated Influencer Marketing Growth (YOY) $2B

$1.7B Market Size

$1.5B

$1.2B

$1B

$700M $0.5B $0 2016

2017

2018


Number Of Brands Sponsored Influencer Posts

Brand Sponsored Influencer Post Growth (Estimated) #ad #sponsored #spon

30M 24.2M 20M 12.9M 10M

6.8M 3.6M

0 2015

2016

2017

2018


Instagram User Growth 700M

700M

600M

Monthly Active Users

600M

500M 450M

400M 300M

300M 150M

100M

150M

200M

Feb’13 Sep’13 Mar’14 Dec’14 Sep’15 Jun’16 Des’16 Apr’17


Average Engagement Rate on Instagram and Twitter in 2017 We analysed 100.000+ influencer profiles across leading Influencer Marketing Platforms

<1.000

<5.000

<10.000

<100.000

100.000+

8%

5.7%

4%

2.4%

1.5%

1.5%

1.45%

0.55%

0.45%

0.3%

followers

Instagram Twitter

followers

followers

Brought to you by

Sources:

Instagram.com Influencermarketinghub.com study mediakix.com trends.google.com/trends/

followers

followers

Profile for Influencer Marketing Hub

The Remarkable Rise of Influencer Marketing [Infographic]  

Here are the key results from an online survey we conducted to help us understand how companies see the state of influencer marketing in 201...

The Remarkable Rise of Influencer Marketing [Infographic]  

Here are the key results from an online survey we conducted to help us understand how companies see the state of influencer marketing in 201...

Advertisement

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded