OLA BUSINESS AND REVENUE MODEL | HOW IT WORKS Ola started its on-demand Taxi Booking Service by acquiring a fleet of cars. Initially, they were providing services through call, and later with the booming digital industry, they took their business online. Here are the steps:
TRIP COMMISSION Ola Cab Business Model is the most integral part of the company. The company charges X% commission that varies between 15-20% of the total fare, based on the vehicle and location.
IN-CAB ADVERTISEMENTS Some of the advertisement tools like brochures, leaflets, and much more are shared with the passengers to promote different brands & products. Live ads are played during rides for promotional purposes.
CAB LEASING The company purchases cars and then leases them to the drivers. By doing this, Ola is creating an asset value and also creating a job market for drivers.
CREDIT CARD The company has made a collaboration with the State Bank of India and VISA to launch a Credit Card known as Ola Money SBI Card. The card provides various rewards to the customers. .
OLA MONEY Similar to PayTM, PhonePe, FreeCharge, etc., Ola has also released its wallet via which customers can easily make payments to different vendors and cab drivers.
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