2022 American Advertising Awards | Winners Book by infernomemphis

2022 AMERICAN ADVERTISING AWARDS

Congratulations on joining us for the ultimate test of your skills. We’ve invited the best of the best to drink, mingle, and make their play for the

biggest score of the year. Whether you chose to go it alone or you brought along

your crew, this will be one job you’ll never forget. On the following pages, you’ll find all the information you need to see who has what it takes to steal the show.

2022 AMERICAN ADVERTISING AWARDS 03

2022 American Advertising Awards

Advertising Industry Self-Promotion Online/Interactive GOLD

Pretty Useful Co. Pretty Useful Co. Studio Website Pretty Useful Co. Clare Freeman, Designer, Developer Allie Mounce, Designer, Art Director Katie Mars, Project Manager

Cross Platform Integrated Consumer Campaign - Local GOLD

Loaded For Bear Memphis Music Month Campaign Memphis Tourism Loaded For Bear

2022 American Advertising Awards

Cross Platform Integrated Consumer Campaign - Local GOLD

DCA Memphis Parks Branding Campaign City of Memphis Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Abbie Gordon, VP, Account Management Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager Brody Kuhar, Digital Content Creator Cole Printing, Production Pretty Useful Co., Web Development

Integrated Brand Identity Campaign Local or Regional/National GOLD

Loaded For Bear June Wren Integrated Campaign June Wren Loaded For Bear

2022 American Advertising Awards

Cross Platform Integrated Brand Identity Campaign Local or Regional/National GOLD

Integrated Brand Identity Campaign Local or Regional/National GOLD

Pretty Useful Co. Sugar Ghost Branding Sugar Ghost Allie Mounce, Designer Clare Freeman, Art Director Mary Claire Schroeppel White, Client Elly Hazelrig, Edible Memphis, Photography

2022 American Advertising Awards

Elements of Advertising Cinematography - Single GOLD

inferno Across America FedEx Greg Miller, Copywriter, Director, Creative Director Eric Taylor, Producer, Senior Account Executive Liza Livingston, Producer, Account Supervisor Michael Overton, Executive Creative Director Matt Fremstad, Director of Photography Brandon Roten, Editor

Cinematography - Single GOLD

inferno Mother’s Day FedEx Greg Miller, Copywriter, Director, Creative Director Eric Taylor, Producer, Senior Account Executive Liza Livingston, Producer, Account Supervisor Michael Overton, Executive Creative Director Matt Fremstad, Director of Photography Brandon Roten, Editor Running Pony, Production

2022 American Advertising Awards

Elements of Advertising Cinematography - Campaign GOLD

inferno Across America & Mother’s Day FedEx Greg Miller, Copywriter, Director, Creative Director Eric Taylor, Producer, Senior Account Executive Liza Livingston, Producer, Account Supervisor Michael Overton, Executive Creative Director Matt Fremstad, Director of Photography Brandon Roten, Editor Running Pony, Production

Video Editing GOLD

2022 American Advertising Awards

Elements of Advertising Logo Design GOLD

DCA Huzzah! On the Harbor Kayak Race Discover Memphis Naturally Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Abbie Gordon, VP, Account Management

Logo Design GOLD

DCA Memphis Parks Logo City of Memphis Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Abbie Gordon, VP, Account Management

2022 American Advertising Awards

Elements of Advertising Illustration - Single GOLD

Archer Malmo Beer Fountain Edible Memphis Kong Wee Pang, Illustrator Edible Memphis, Client

Illustration - Single GOLD

Archer Malmo Tandem Pilot Hampline Brewing Co. Billy Riley, VP, Group Creative Director Amanda Dent, Creative Director Martha Hample, Director of Operations, Client

2022 American Advertising Awards

Elements of Advertising Illustration - Single GOLD

Archer Malmo Soul T-Shirt We Are Memphis Kong Wee Pang, Illustrator We Are Memphis, Client Philip Thompson, Client

Illustration - Series GOLD

Pretty Useful Co. Exandria Postcard Set Critical Role Allie Mounce, Illustrator Clare Freeman, Illustrator Critical Role, Client

2022 American Advertising Awards

Elements of Advertising Art Direction - Campaign GOLD

Loaded For Bear June Wren Art Direction June Wren Loaded For Bear

Art Direction - Campaign GOLD

Harvest Creative Soul & Spirits Brewery Soul & Spirits Brewery Daniel Brown, Owner Ronnie Lewis, Associate Creative Director, Lead Project Designer Blaine Garrard, Illustrator Ray Thompson, Signs & Designs

2022 American Advertising Awards

Film, Video, & Sound Online Branded Content - Single Spot :60 or less GOLD

DCA Memphis Parks Video City of Memphis Doug Carpenter, Principal, ECD Brody Kuhar, Digital Content Creator John David Dowdle, Associate Creative Director Abbie Gordon, VP, Account Management Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager

Internet Commercial - Single Spot GOLD

Archer Malmo Gluten, Free American Snuff Company Nic Iyer, Director 8th Street, Production Lucky Dog, Audio Post Team Grizzly, Strategy, Copy, Art, Editing, Production, Account Service, Creative Direction

2022 American Advertising Awards

Film, Vide o, & Sound Internet Commercial - Single Spot GOLD

Archer Malmo Minivan American Snuff Company Nic Iyer, Director 8th Street, Production Lucky Dog, Audio Post Team Grizzly, Strategy, Copy, Art, Editing, Production, Account Service, Creative Direction

Internet Commercial - Single Spot GOLD

2022 American Advertising Awards

Film, Video, & Sound Internet Commercial - Campaign GOLD

Internet Commercial - Campaign GOLD

Archer Malmo See Y’all Out There American Snuff Company Nic Iyer, Director 8th Street, Production Lucky Dog, Audio Post Team Grizzly, Strategy, Copy, Art, Editing, Production, Account Service, Creative Direction

2022 American Advertising Awards

Film, Vide o, & Sound Audio/Visual Sales Presentation GOLD

Sullivan Places Evergreen Packaging Keith Goldberg, Executive Creative Director, Writer Cristina Jucan, Associate Creative Director, Art Director, Designer Amy Sharp, EVP, Production Amy Sorkin, Account Director Becky Hensley, EVP, Director of Account Service Pretty Useful Co., Illustration, Animation, Production Company

Television Single Spot - :30 - Local GOLD

DCA Memphis Parks TV City of Memphis Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator Abbie Gordon, VP, Account Mangement Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager

2022 American Advertising Awards

Film, Video, & Sound Television Single Spot - Up to 2:00 Regional/National GOLD

10-4 Films University of Memphis - 2021 TV University of Memphis 10-4 Films, Production Company Chad Schaffler, Director, Producer Leah Jones, Creative Director, University of Memphis Patty Liles, Copywriter, University of Memphis Terri Harris, Senior Director, Marketing and Communications, University of Memphis Jordan Danelz, Director of Photography

Local Only Cinematography/Videography GOLD

2022 American Advertising Awards

Local Only Video Campaign GOLD

Apparel Campaign GOLD

DCA Memphis Parks Apparel City of Memphis Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Abbie Gordon, VP, Account Management Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager Brody Kuhar, Digital Content Creator Cole Printing, Production

2022 American Advertising Awards

Local Only Art Direction - Campaign GOLD

DCA Memphis Parks Branding City of Memphis Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Abbie Gordon, VP, Account Management Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager Brody Kuhar, Digital Content Creator

Copywriting - Digital/Video GOLD

2022 American Advertising Awards

Local Only Copywriting - Digital/Video GOLD

DCA Spirited A.F. Branding DCA Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Brody Kuhar, Digital Content Creator

Copywriting - Campaign GOLD

2022 American Advertising Awards

Local Only Website GOLD

DCA Memphis Parks Website City of Memphis Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Abbie Gordon, VP, Account Management Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager Brody Kuhar, Digital Content Creator Pretty Useful Co., Web Development

Online/Interactive Email GOLD

Red Deluxe Lyons Restores Email Campaign Lyons Restores Ben Couvillion, Creative Director, Designer Martin Wilford, Executive Creative Director, Writer

2022 American Advertising Awards

Online/Interactive Digital Publications - Single GOLD

DCA ArtsMemphis Impact Report ArtsMemphis Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Andrea Wiley, VP, Account Management Brody Kuhar, Digital Content Creator Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager

Social Media - Campaign GOLD

Archer Malmo Let’s Talk Cotton The Cotton Board Michael Norris, Motion Director, Editor Adam Shellabarger, Sr. Art Director Ross McDaniel, Associate Creative Director, Copywriter Greg Hastings, VP, Group Creative Director Fred Nichols, SVP, Group Account Director

2022 American Advertising Awards

Out-of-Home & Ambient Media Single Installation GOLD

Pretty Useful Co. Renasant Convention Center Mural Memphis Tourism Allie Mounce, Illustrator Clare Freeman, Art Director Memphis Tourism, Client

Poster - Campaign GOLD

Loaded For Bear Memphis Music Month Memphis Tourism Loaded For Bear

2022 American Advertising Awards

Print Advertising Magazine Advertising - Campaign GOLD

Red Deluxe The Hotel Louis Print Campaign The Hotel Louis Ben Couvillion, Creative Director, Designer Martin Wilford, Executive Creative Director, Writer Izzy Montray, Account Manager

Public Service Public Service Television GOLD

University of Memphis U of M Gambling Clinic University of Memphis Leah Jones, Creative Director Patty Liles, Copywriter Marty Duell, Video Producer

2022 American Advertising Awards

Sales & Marketing Publication Design - Book GOLD

ALSAC/St. Jude Children’s Research Hospital St. Jude Pop-Up Tour ALSAC/St. Jude Children’s Research Hospital Ella Hernandez, Graphic Designer Ben Christian, Copywriter Susan Clark, Associate Director, Integrated Marketing Bruce Foster, Illustrator, Paper Engineer April Beguesse, Manager, Production Ken Patrick, Creative Director Zach Whitten, Client Blanks Printing, Dallas, TX

Sales Kit or Product Information Sheets GOLD

Paradigm Marketing & Creative Miestro Home Integration Folder Miestro Home Integration Becca Hand, Creative Director Claire Martin, Account Manager

2022 AMERICAN ADVERTISING AWARDS

Called from far and wide. Accomplished in their field. Diverse in their experience. Brutally high standards. Our judges recognize talent when they see it. The following companies and individuals have been chosen for special recognition by one of our esteemed judges.

2022 American Advertising Awards

Judges' Special Awards

Red Deluxe Live at the Garden Poster Campaign Duncan-Williams, Inc. Jacky Northgrave, Art Director, Designer Ben Couvillion, Creative Director Martin Wilford, Executive Creative Director Izzy Montray, Account Manager

Note : Simple. Colorful. Eye-catching. The Live at the Garden poster campaign beckons to you, inviting you to quickly decipher the music artist on display. But most may forego that and just revel in the restrained design. For this is art. - ADDY Awards Judge Seth Gunderson

2022 American Advertising Awards

Judges' Special Awards

inferno Transnetyx Service Posters Transnetyx Derrick Alston, Illustrator, Creative Director Brandon Davis, Copywriter, Associate Creative Director Michael Overton, Executive Creative Director Ryan Knoll, Account Supervisor Jesse Wilcox, Account Executive

Note : My judge’s choice goes to the Transnetyx poster series. First of all, I can hardly even say that word, and second, doing great work in a B2B and technical category is very hard. I can’t even imagine that first briefing. Cheerful Account Person: “Get excited people! We’re going to be working on Transnetyx Automated Genotyping!” Creative: (Dead silence.) But you did it! And not only once, but with 6 really interesting executions. Cheers to you! And to shifting microbiomes. Whatever that is. - ADDY Awards Judge Julie Allard

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2022 American Advertising Awards

Judges' Special Awards

Note : I enjoyed so much the Grizzly campaign. The timing really let the viewer take everything in, and the scenarios and copywriting really connected to the target. The Creative team on this tapped into some universal, manly truisms without being negative, and I thought that was brilliant. Overall really well done and made me laugh. Great job. - ADDY Awards Judge Kelly Farquhar

ING AWARDS S I T R E V D A N A C I R E M 2022 A

The AAF Mosaic Awards honors companies and individuals who exemplify a spirit of diversity and inclusion. Mosaic Award recipients display their commitment to diversity, equity, and inclusion through creative work, advocacy, and company-wide initiatives.

2022 American Advertising Awards

Mosaic Award

ARCHd Project Stories: Women Duos ARCHd Kristen Archer, Producer, Videographer, Editor Lindsey Archer, Producer

2022 AMERICAN ADVERTISING AWARDS

2022 American Advertising Awards

Best of Self Promotion

Pretty Useful Co. Pretty Useful Co. Studio Website Pretty Useful Co. Clare Freeman, Designer, Developer Allie Mounce, Designer, Art Director Katie Mars, Project Manager

2022 American Advertising Awards

Best of Art Direction

2022 American Advertising Awards

Best of Branding

Loaded For Bear June Wren Art Direction June Wren Loaded For Bear

2022 American Advertising Awards

Best of Campaign

Sponsored by

2022 American Advertising Awards

Best of Video

2022 AMERICAN ADVERTISING AWARDS

2022 American Advertising Awards

DCA

Memphis Parks Branding Campaign City of Memphis

Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Abbie Gordon, VP, Account Management

Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager Brody Kuhar, Digital Content Creator

Cole Printing, Production Pretty Useful Co., Web Development

2022 AMERICAN ADVERTISING AWARDS

2022 American Advertising Awards

Advertising Industry Self-Promotion

Cross Platform

Single-Medium Campaign

Film, Video, & Sound

Integrated Consumer Campaign - Local

SILVER

Clean Slate/Fresh Start/Blank Sheet Sullivan

Dr. Addy’s Horrorpocalypse Trailer AAF Memphis

Fieldaze 2021 Branding Discover Memphis Naturally

Keith Goldberg, Executive Creative Director, Writer Cristina Jucan, Associate Creative Director Nate Hinners, Senior Art Director Jon Furman, Marcom Design, Senior Director Moo, Printer

Daniel Brown, Owner Ronnie Lewis, Associate Creative Director, Lead Project Designer Blaine Garrard, Illustrator Drew Fleming, Director Michael Norris, Editor Jeff Posson, Writer

Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Abbie Gordon, VP, Account Management Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager Brody Kuhar, Digital Content Creator

Sullivan

Single-Medium Campaign SILVER

ARCHd Project Stories: Women Duos ARCHd Kristen Archer, Producer, Videographer, Editor Lindsey Archer, Producer

Harvest Creative

Out-of-Home Campaign SILVER

Baby Grand Baby Grand Team Launch Posters Baby Grand Patrick Weber, Sr. Art Director, Illustration

Film, Video, & Sound SILVER

Archer Malmo Archer Malmo Ag Reel Archer Malmo Michael Norris, Motion Director, Editor Matt Whitaker, Associate Creative Director, Art Director Greg Hastings, VP, Group Creative Director Fred Nichols, SVP, Group Account Director

Online/Interactive SILVER

Paradigm Marketing & Creative Paradigm Website Paradigm Marketing & Creative Becca Hand, Creative Director Jeff Glenn, Web Director Tyrel Witcher, Senior Web Designer, Developer

DCA

Integrated Consumer Campaign - Local SILVER

Sullivan The Impossible Sleepover Memphis Zoo Keith Goldberg, Executive Creative Director, Writer Nate Hinners, Senior Art Director Jon Furman, Marcom Design, Senior Director Amy Sharp, Story Development, Writer, Art Director, Illustrator Becky Hensley, EVP, Director of Account Service Horizon Printing, Printer

Integrated Brand Identity Campaign Local or Regional/National SILVER

Loaded For Bear Banneker Hotel Integrated Campaign Kimpton Hotels Loaded For Bear

2022 American Advertising Awards

Elements of Advertising Integrated Brand Identity Campaign Local or Regional/National SILVER

Integrated Brand Identity Campaign Local or Regional/National

Video Editing

Illustration - Single

SILVER

Across America FedEx

Hampline Brewing - Peel Out Hampline Brewing Co.

Greg Miller, Copywriter, Director, Creative Director Eric Taylor, Producer, Senior Account Executive Liza Livingston, Producer, Account Supervisor Michael Overton, Executive Creative Director Matt Fremstad, Director of Photography Brandon Roten, Editor

Billy Riley, VP, Group Creative Director Amanda Dent, Creative Director Martha Hample, Director of Operations, Client

inferno

Logo Design SILVER

Pretty Useful Co.

SILVER

Crimson & Clover Logo Design Crimson & Clover Hair Studio

Spirited A.F. Branding DCA

Allie Mounce, Designer Clare Freeman, Art Director Kelly Amos, Client

DCA Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager Brody Kuhar, Digital Content Creator

Integrated Brand Identity Campaign Local or Regional/National SILVER

Loaded For Bear The Set Up Integrated Campaign Wiseacre Brewing Co. Loaded For Bear

Illustration - Single SILVER

Paradigm Marketing & Creative Cat Shot Can Illustration Hook Point Brewing Becca Hand, Creative Director Lexie Danford, Brand Strategist, Account Executive

Archer Malmo

Still Photography - Campaign SILVER

Archer Malmo Project 300 Harvest Promotion Archer Malmo Greg Hastings, Photographer, Retouching Fred Nichols, Account Service

Art Direction - Single SILVER

Baby Grand The Orbit Model Microsite Orbit Dan Price, Principal, Copywriter Ben Colar, Principal, Creative Director Pretty Useful Co., Design & Development

Art Direction - Campaign SILVER

Loaded For Bear The Set Up Art Direction Wiseacre Brewing Co. Loaded For Bear

2022 American Advertising Awards

Film, Video, & Sound

Local Only

Internet Commercial Single Spot

SILVER

Across America FedEx

Luxury Camping American Snuff Company

Nic Iyer, Director 8th Street, Production Lucky Dog, Audio Post Team Grizzly, Strategy, Copy, Art, Editing, Production, Account Service, Creative Direction

inferno

Internet Commercial Single Spot SILVER

Archer Malmo Friends with Ski Boats American Snuff Company Nic Iyer, Director 8th Street, Production Lucky Dog, Audio Post Team Grizzly, Strategy, Copy, Art, Editing, Production, Account Service, Creative Direction

Archer Malmo

SILVER

Art Direction - Print Audio/Visual Sales Presentation SILVER

Clear Function Stash: Meal Planner App KitchIntential Keith Montgomery, Marketing Director Grace Shappley, Marketing Coordinator Jordan Arellano, Copywriter Andrew Puccio, Videography

Television Single Spot - Up to 2:00 Regional/National SILVER

Hunt Marketing You’ve Got the Power Sunshine Quality Solutions Amy Honeycutt, EVP Emily Kidd, Senior Creative Strategist Will Moore, Creative Director Hill Ray, Senior Videographer Caitlyn Ross, Account Executive Bryan Carmody, Voiceover Grace Vest, Marketing Coordinator, Sunshine Quality Solutions

Video Editing

SILVER

DCA Spirited A.F. Coasters DCA Doug Carpenter, Principal, ECD John David Dowdle, Associate Creative Director Cara Greenstein, Sr. PR + Social Media Manager

Art Direction - Campaign SILVER

2022 American Advertising Awards

Online/Interactive

Public Service

Art Direction - Campaign

Social Media - Single Execution

SILVER

Public Service Marketing & Specialty Advertising - Campaign

Baby Grand

DCA

TONE Brand Identity TONE

Memphis Parks in the Fall City of Memphis

Ben Colar, Principal, Creative Director Dan Price, Principal, Copywriter

Doug Carpenter, Principal, ECD Brody Kuhar, Digital Content Creator John David Dowdle, Associate Creative Director Abbie Gordon, VP, Account Management Cara Greenstein, Sr. PR + Social Media Manager Emma Meskovic, Digital Content Manager

Copywriting - Digital/Video SILVER

Archer Malmo Luxury Camping American Snuff Company Nic Iyer, Director 8th Street, Production Lucky Dog, Audio Post Team Grizzly, Strategy, Copy, Art, Editing, Production, Account Service, Creative Direction

Copywriting - Digital/Video

Consumer Website SILVER

Pretty Useful Co. Paper & Clay Ecommerce Website Paper & Clay Clare Freeman, Designer, Developer Allie Mounce, Designer, Art Director Katie Mars, Project Manager Brit McDaniel, Client

SILVER

Archer Malmo Minivan American Snuff Company Nic Iyer, Director 8th Street, Production Lucky Dog, Audio Post Team Grizzly, Strategy, Copy, Art, Editing, Production, Account Service, Creative Direction

Out-Of-Home & Ambient Media Out-of-Home Campaign SILVER

Tactical Magic Trousseau Outdoor Trousseau Trace Hallowell, Creative Director, Writer Andi Crawford-Andrus, Art Director

SILVER

Loaded For Bear WYXR Raised by Sound Campaign WYXR Memphis Loaded For Bear

Sales & Marketing Publication Design - Magazine SILVER

University of Memphis U of M Law School Magazine University of Memphis Leah Jones, Creative Director Zoe Vu, Creative Strategist Wendy Adams, Photography

Packaging - Single Unit SILVER

Baby Grand Blue Note Crossroads B.R. Distilling Company Chris Porter, Partner, Creative Director Patrick Weber, Sr. Art Director, Illustration

Packaging - Campaign SILVER

Farmhouse Viva Honey Seltzer Packaging Design Grind City Brewing Company Ben Fant, Creative Director Jason Prater, Senior Art Director

2022 American Advertising Awards

The Myth, The Legend

Photography: Rachel Roberts

About the silver Medal Award

Written by: Nate Thompson

Craig Thompson has always been an artist. Murals in acrylic on a block wall. Safari animals on film in the wild. Snoopy in chalk on pavement. Logos on the computer for the newest nonprofit organization. Regardless of the medium, Craig’s particular brand of artistry can be best categorized as: storytelling. His own story started, where else, but good ol’ Memphis. And you’ll find no prouder native. It was here that he discovered his passion for all things art. After graduating from Briarcrest Christian School in 1979, he attended Memphis State (now the University of Memphis), where that passion – and his abilities – for art and design only continued to grow. Upon graduating, he signed on at John Malmo Advertising as an Art Director. Then in 1989, he joined Weinstock, White, & Associates as Creative Director and started a creative department from scratch. Along the way, his skills grew as did his awareness of the industry

at large. Not only was he gifted with drawing, he learned that aspects such as concept, interpretation, and conveying the right message were necessities. As an Art Director and Designer and, now, a businessman, he sensed a void in the marketplace. As a Believer, he felt a call from his Creator to begin something that, up until that point, did not exist in the marketplace. Craig did not believe that compelling design and branding were reserved solely for the Fortune 500. What about the churches? What about the nonprofits and charities supporting their communities? Why not them? Who was telling their story? Bound by these questions, Craig created Disciple Design as a night & weekend passion project in 1991, focusing on Christian organizations anxious to spread the Gospel. Freelance work slowly came in but nothing sustainable, which presented Craig with an interesting crossroads: continue to dip his toe in the water, or trust his calling and dive in head first. After much prayer and consideration with his wife (and mother of his two young children), he decided to take a leap of faith.

The Silver Medal Award recognizes an entire career of outstanding accomplishment and contribution in advertising, including: – Contribution to company – Creative ability – Contribution to the general advancement of advertising – Contribution to the community

Disciple Design is fast approaching its 30-year anniversary. And while 30 years is a significant milestone for a small business, Craig would point you to the lives which have been impacted by the organizations that he has guided. He would also direct you to the unique and eclectic list of “Disciples” who have graced the desks at Disciple Design – a passionate bunch of hooligans who bought into the message and together made history. Craig has spent a lifetime (although he may not look that old) telling the stories of organizations, brands, and individuals who never knew the breadth by which their impact could reach. Rather than slapping a logo on a website, you will find Craig getting to know the mission, the culture, and the story of his clients. Armed with the full picture, he then tells the story through authentic, thoughtful design. Or photography. Or video. Or illustration. Remember: he has always been an artist.

Craig’s true gift is his purpose. And His purpose is his gift to the world.

2022 American Advertising Awards

The Masterminds ( AAF

Memphis 2021 – 2022 Board )

AAF MEMPHIS PRESIDENT

AAF MEMPHIS BOARD MEMBER

Karen McKenzie

Kayla Earwood

Allie Mounce

ALSAC/St. Jude

Sullivan

Pretty Useful Co.

AAF MEMPHIS 1st VICE PRESIDENT

AAF MEMPHIS BOARD MEMBER

Richard Fudge

Shelda Edwards

Rebecca Phillips

Baptist Memorial Health Care

Legend of Shelda

Clear Function

aaf MEMPHIS 2nd VICE PRESIDENT

AAF MEMPHIS BOARD MEMBER

Katie Mars

Benji Fulfer

Chris Porter

Pretty Useful Co.

Archer Malmo

Baby Grand

AAF MEMPHIS 3rd VICE PRESIDENT

AAF MEMPHIS BOARD MEMBER

Daniel Scruggs

Candace Ashir Gray

Ray Rico

Scruggs Creative

CG Comms Group

Ray Rico Freelance

AAF MEMPHIS IMMEDIATE PAST PRESIDENT

AAF MEMPHIS BOARD MEMBER

Grace Burns

Becky Hensley

Jacquetta Seals

Skyline Exhibits MidSouth

Sullivan

ALSAC/St. Jude

AAF MEMPHIS BOARD MEMBER

Leila Hinkle Ray Rico Freelance

48 46

2022 American Advertising Awards

The Marks

( The

Judges )

Addy awards Judge

Julie Eyerman Allard Addy awards Judge

Seth Gunderson Ventures Director Signal Theory Lover of nachos. Hater of radishes. Recent tolerator of corn. Seth hails from the Ozark Mountains in Fayetteville, Arkansas, where he spent half his life calling the Hogs and dodging the shadow of Walmart. He has a unique knack of making you laugh while feeling uncomfortably comfortable. As the Ventures Director at Signal Theory, Seth loves good branding and hates unnecessary complications. He’s married to a media director. Which is weird. He’s won awards on both the local and national levels for his work with brands such as the Kansas City Chiefs, Newell-Rubbermaid, Houlihan’s, Shatto Milk Company, Merial, American Century Investments, AMC Theatres, Procter & Gamble, and more. And if you really wanted to know, he’s still on the fence about corn.

Creative Director/Art Director Founder – POD Creative Collective Driven by the desire to adapt to an ever-changing market, Julie founded POD Creative Collective in 2021, a consortium of creative thinkers who bring a scalable model to projects. Think of it as freelance with friends, but in a business wrapper. Previously, she was the ECD of Gatesman in Pittsburgh and Chicago, and spent 20 years in New York with stints at Ogilvy, BBDO, mcgarrybowen, and Publicis working on a variety of industries on a national and global scale. A lover of craft, concept, and guts, she admires work that inspires and breaks through the clutter. A big believer in using her skills for good, Julie is a board advisor for Clear Thoughts Foundation and a member of the United Way of Western Pennsylvania Women’s Leadership Council. She gives a shout-out to all the fellow working moms out there in ad land, and in-between driving the mom taxi, she raises chickens, including one very cantankerous rooster.

Addy awards Judge

Kelly Welch Farquhar Group Creative Director Propac Agency Kelly Welch Farquhar is Group Creative Director at the Propac Agency, a brandengagement agency with a client roster that includes all PepsiCo and Frito-Lay brands (Doritos, Lay’s, Smartfood, Pepsi, bubly, etc.). As a leader, she’s created a collaborative environment where everyone feels empowered to bring ideas to the table, fostering diverse thought routed in culture, strategy, and technology. With over 20 years of industry experience, Kelly has led strategic and award-winning creative that drives engagement for various brands and categories (PepsiCo, Dairy Farmers of America, TXU Energy, 24-Hour Fitness, Pizza Hut, T-Mobile, and Fossil).

2022 American Advertising Awards

The Silent Benefactors ( Our

Sponsors )

Special Thanks Wesley Barnes Michelle Shrader Quartet 50

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New bars and restaurants. A new 20-story hotel. A new casino floor with over 2,400 of your favorite games. And that’s just part of our line-up for next season. Why keep pushing forward when we’re already number one? Because we all love winning, right? To learn more about what’s on deck at Southland Casino for 2022, visit our website. Or take the seven-minute drive from downtown Memphis and visit us in person.

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GRIND CITY POPPY’S PILS PACKAGING 15 pack box design for Grind City Brewery pilsner.

S P I RI T SUMMER 2021

Recognizing 70 Years of Serving the San Francisco Community

his year on October 4th, St. Anthony’s recognized 70 years of service. On that day in 1950, our founder, Fr. Alfred Boeddeker, opened the doors of the Dining Room for the first time. Only 100 guests were expected for the first hot meal served, (free then as they are today) but when more than 400 hungry people came, Fr. Alfred and his volunteers fed them all. St. Anthony’s, Then & Now Founded by the Franciscan Friars, the tradition of service and welcoming all those who are in need started that night and continues to this day as a Franciscan ministry, 70 years later. Since 1950, St. Anthony’s has served more than 45 million meals (as many as 3,800 per day) and has grown to do so much more. As women and men filed into the Dining Room, Fr. Alfred saw that, in addition to food, they also needed stability, clothes, medical care, shelter, access to information, and help with substance use disorders. That’s why we have worked to expand our offerings as the years pass. Now, St. Anthony’s offers food, clothing, medical care, shelter, addiction recovery help, tech access, social work services, workforce development, and other critical resources to the community.

San Francisco City Hall lit up in St. Anthony’s blue on the night of October 4th to honor our 70th anniversary Images courtesy of Greta and Manu Schnetzler (schnetzler.com)

Our 70th Honored Throughout the City of San Francisco We’re getting the word out about our 70th anniversary throughout the city. St. Anthony’s has installed pole banners, transit shelter messages, billboards, and taxi tops with the news of our 70th anniversary and some photography of our guests, staff, and volunteers all over San Francisco! Be on the lookout for these in your neighborhood. St. Anthony’s also commissioned original art from a group of talented community artists to decorate boarded-up buildings with messages of hope. Every artist interpreted the concept of hope in their own way and signature style. Visit 70yearsofhope.org/murals-of-hope to see a map of the mural locations around town, and read the artists’ bios and how their pieces reflects a message of hope.

One of the 17 “Murals of Hope” (this one at The Orpheum Theatre) painted throughout San Francisco in honor of St. Anthony’s 70th.

On the evening of October 4th, monuments and buildings lit up in St. Anthony’s blue, including San Francisco

City Hall, Salesforce Tower, Fox Plaza, Willie Mays Plaza, Union Square, the 555 Mission Building, the Old Pac Bell Building, and the Bill Graham Civic Auditorium. We’ve also we’ve partnered with local San Francisco food companies to bring support and awareness to our mission. From October 4th through October 10th, Postmates made a donation for every order placed using the code “HOPE70”. In November, Andytown Coffee Roasters will donate a portion of the sales from their bestselling blend, Buzira Muruta, to St. Anthony’s. It’s available in their shops, online, and in select retailers. In December, Boba Guys will feature a 70th anniversary specialty beverage with part of sales donated to support our programs. We also received a proclamation from the Mayor’s office that October 4th will be recognized as St. Anthony Foundation Day! San Francisco District 6 Supervisor Matt Haney presented the proclamation to (Continued on next page)

2020

2021

Participants: 15,000 St. Jude researchers uncover the origins of the deadly inflammation caused by the novel coronavirus.

Participants: 17,000 St. Jude launches the largest strategic investment, committing $11.5 billion during the next six years to accelerate research and treatment globally.

2018 Participants: 23,000 St. Jude Cloud, the largest public repository of pediatric cancer genomics data, launches for researchers worldwide.

2019 Participants: 26,500 St. Jude gene therapy cures babies with X-linked severe combined immunodeficiency (SCID-X1) potentially leading to cures for sickle cell disease and other blood disorders.

2016

2017

Participants: 23,000 The St. Jude Memphis Marathon raises a record-breaking $10 million to help kids facing cancer and other life-threatening diseases.

Participants: 25,000 St. Jude scientists and their colleagues develop an algorithm to help decipher how the immune system recognizes and binds antigens.

2014 Participants: 18,000 St. Jude creates the Cancer Predisposition Program to evaluate and take care of children with an increased genetic risk for cancer.

2015 Participants: 20,000 St. Jude opens the world’s first proton therapy center dedicated solely to children with cancer.

2012

2013

Participants: 18,500 St. Jude/Washington University Pediatric Genome Project announces the largest-ever release of comprehensive human cancer genome data for free access.

Participants: 18,500 Event canceled due to inclement weather. St. Jude researchers prove that an immune marker predicts transplant success and improves the selection of bone marrow donors.

2010 Participants: 16,500 A record number of 4,300 St. Jude Heroes participate in the Memphis Marathon.

2011 Participants: 16,500 Bone marrow transplant survival more than doubles for young, high-risk leukemia patients treated at St. Jude.

2008

2009

Participants: 14,000 The St. Jude Memphis Marathon sells out for the first time ever.

Participants: 15,916 St. Jude scientists identify the distinctive genetic changes that cause relapse in children with ALL.

2006

2007

Participants: 8,500 St. Jude researchers discover five subtypes of medulloblastoma, which was previously thought to be one disease.

Participants: 11,348 The St. Jude LIFE study begins, following former St. Jude patients and the long-term effects of their disease and its treatment.

2004 Participants: 5,085 The acute lymphoblastic leukemia (ALL) survival rate reaches 85%.

2002 Participants: 2,900 The St. Jude Integrated Research Center opens, housing ten floors of research facilities.

2005 Participants: 7,286 St. Jude researchers uncover findings to explain why standard therapies fail to cure about 20% of children with ALL.

2003 Participants: 3,800 St. Jude sickle cell program is named one of ten Comprehensive Sickle Cell Centers by the National Heart, Lung, and Blood Institute.

DECEMBER 4, 2021 MARATHON | HALF MARATHON | 10K | 5K

U N IV ERS IT Y O F M EM PH I S M AGA ZI N E / FAL L 20 2 1

THEIR WORDS: M. David Rudd’s Legacy

Dr. Rudd has taken the University to a much higher level in graduation rate, tuition rate control, research, racial equity, funding and national ranking. He listens, takes action and is a fantastic recruiter who has greatly strengthened the management team for the University. We were very lucky to have him as our President.”

DR. M. DAVID RUDD

Hilliard Crews Shelby Group International founder

“Dr. Rudd is a leader that embodies the old saying, ‘They don’t care how much you know until they know how much you care.’ His work as President has led to a number of remarkable accomplishments across many fronts, all of which are focused on improving student success. The University of Memphis has benefited greatly from his caring approach to leadership.”

A TEN U RE TO

REMEMBER

“As a member of the Board of Trustees and a University of Memphis graduate, I would like to thank Dr. Rudd for his commitment to the City of Memphis and to the University of Memphis. Early on in Dr. Rudd’s tenure, it was clear to me he understood the unique demographic of our University was a competitive advantage if we could find a way to offer our students a world-class education at an affordable price. He was able to do both. Dr. Rudd, because of your hard work, you are leaving the University in a much stronger position than you inherited. That is the greatest legacy a leader can hope for.” Marvin Ellison Board of Trustees member

G. Douglas Edwards Board of Trustees member

I have worked with David Rudd since he arrived on campus, and I can truly say he is one of the finest leaders I have ever had the privilege of working with. He has a truly deep commitment to diversity.” Cato Johnson Board of Trustees member

U N I V E RS I T Y O F M E M P H I S M AGA Z I N E

The amazing transformation that continues in almost every facet of the University of Memphis can be directly attributed to David’s visionary leadership. Achievements in graduation rates, diversity and inclusion, tuition affordability, buildings and infrastructure, research (and hopefully Carnegie R1 status soon), faculty recruiting, fundraising and many other areas have led to increasing national recognition for our University under David's watch. It has been an honor to work with him as a Trustee for the past four and a half years and he will truly be missed.” Alan B. Graf Jr. Board of Trustees member

The University of Memphis has improved greatly across many areas under Dr. Rudd. That is a credit to his willingness to address any issue head-on, no matter how big or small, with innovative solutions that have moved the University forward. He has accomplished so much with his ability to 'think big' for the UofM. I have especially admired his emphasis on eliminating affordability as a barrier to earning a degree, which has undoubtedly had a tremendously positive impact on our community. I am thankful for our relationship and wish him nothing but the best going forward." George Johnson

Dr. Rudd is a visionary of excellence, building strength in people and programs while serving with humility and integrity. He has consistently built a legacy of excellence, innovation and progress which are the hallmarks of the greatness of which we are so proud.” Willie Gregory Nike Global community director, Greater Memphis Chamber chairman

Dr. Rudd is a true leader and a visionary. His leadership has allowed us to grow in ways that were unimaginable at one point. One of his true strengths is building relationships with people interested in giving back. That has allowed us to add buildings to campus, coaches to our athletic programs and so much more. Through his leadership, our campus has grown, our school has grown and our students have grown. He certainly is leaving this University in a better position than when he arrived.” Penny Hardaway Men’s basketball head coach

UofM donor

“The significance of his transformative presidency in the University and the community is beyond measure. Generations to come will be the beneficiaries of his stewardship of the UofM during this era.” R. Brad Martin Board of Trustees member

Dr. Rudd’s leadership of the University has been truly outstanding. I especially love and respect his deep commitment to our students, evidenced by his relentless focus on student success and accessibility, which are core to the mission of the University.” Carol Roberts Board of Trustees member

"David Rudd's extraordinary business savvy along with his energetic personality has transformed the University of Memphis into one of the most respected universities in the country. His amazing leadership is admired by all and will be remembered and appreciated forever." Mike Bruns

“Dr. Rudd has been so integral in the growth and development of the entire University. His drive, vision, compassion and sacrifice to make Memphis one of the best colleges in the country can be seen throughout our campus. It was an honor to be hired by him, and I am so grateful for everything he has done for our football program and our wonderful University. Dr. Rudd has truly been ‘ALL IN’ and we wish him well.” Ryan Silverfield Football head coach

One of the best things to happen to our headquarters city in recent years was Dr. David Rudd becoming President of the University of Memphis in 2014. His contributions to the institution and the broader community have been extraordinary and profound. We will benefit greatly for decades to come thanks to Dr. Rudd’s leadership.” Frederick W. Smith FedEx founder and CEO

David has many strengths, and he draws upon those strengths depending on the situation. As the President of the University, his leadership and laser focus on student success has made such a difference in the lives of so many people. He also understands and greatly appreciates the importance of community engagement and how the UofM and the greater Memphis community are interdependent in so many ways. He has retained, attracted and grown a strong leadership team and an excellent group of faculty and staff — all of whom he encourages to voice ideas and opinions, even when they disagree with him. We are fortunate to have had David’s leadership at the UofM!”

I’m fortunate that my time as Mayor has overlapped with David Rudd’s time as President of the University of Memphis. He has dramatically improved the University academically and as a neighbor to the surrounding area. Dr. Rudd has been a great partner with City governments at the Liberty Bowl, the infrastructure around campus, the redevelopment of the commercial area on Highland Avenue and the new Leftwich tennis facility that is currently under construction. He has also been a good partner in our response to the pandemic by offering University resources and expertise to help feed families in need, in data analysis on testing and sequencing and with polling on attitudes toward vaccinations. Under his leadership, the University has become a stronger force for the betterment of Memphis, and I am very appreciative.” Jim Strickland City of Memphis Mayor

Susan Springfield Board of Trustees member

Board of Visitors member

FA L L 2 0 2 1

RAILGARTEN - 901 FEST Social posts promoting 901 Fest, a 5-day music festival celebrating Memphis and 901 Day.

ALL ENTRIES

Each year, the National FFA (Future Farmers of America) Convention & Expo draws tens of thousands of students from chapters across the country. Farm Credit, the national network of lending institutions specializing in agriculture U N I V E R S I financing, T Y O F M Ewanted M P H I S to engage with students to show them the variety of career

SCHOLARSHIP BONANZA

paths in the industry.

University of Memphis Receives $9.4 million From HRSA To Advance Social Work, Nursing and Education

BREATHING EASIER Researchers Work To Identify Markers in Babies That Predict Lung Function Later in Life

This started with a giant 3D installation of Farm Credit’s booth theme, “Your Future. Your way.” We A baby’s exposure to compounds in the womb, such encouraged students to take photos in front of the installation before directing them to scan aasQR code those from gestational smoking and vitamins, can lead to reduced lung function later in life. Dr. Wilfried that triggered Instagram filters forawarded selfies, including corn cob glasses and a ag career generator. Karmaus, professor in the Division of Epidemiology, The Health Resourcesfun and Services The grant was to Neely-

RESEARCH

Administration (HRSA) has granted the UofM a total of $9.4 million to fund hundreds of scholarship opportunities over the next five years for disadvantaged students in the College of Education, the School of Social Work and the Loewenberg College of Nursing.

Dr. Jasbir Dhaliwal, executive vice president for Research & Innovation, pointed out that in the context of COVID-19, nurses, social workers and counselors have been in high demand. “These scholarships will help the UofM meet the needs of our workforce,” he said. “These fields also have a big role to play in growing sponsored programs activity across campus, and the grants are reflective of an involved institutional culture comprised of faculty who are engaged and proactive about making an impact on our community.” Here’s a quick look at where the money is going. Assistance for Master of Social Work (MSW) Students According to Dr. Susan NeelyBarnes, professor and chair of the School of Social Work, 73.2% of Master of Social Work (MSW) students at the UofM qualify as disadvantaged. To help, the HRSA has awarded the school $3.18 million for scholarships for up to 25 MSW students who meet the HRSA qualification of being disadvantaged. MSW students can qualify as disadvantaged if they are enrolled in the MSW program full-time and meet one of three criteria: have a family income below 200% of the poverty level, are the first person in their family to graduate from college, or graduated from a high school that meets U.S. Department of Education Title 1 criteria.

36 | UNIVERSITY OF MEMPHIS

+ INNOVATION

Barnes, along with School of Social Work faculty Dr. Elena Delavega, MSW coordinator Funding for Clinical Mental and associate professor; Katie Health Counselors TRYG THEA FILTERS! MandAMSW Z I N E Norwood, instructor The Memphis Disadvantaged admissions coordinator; and Student Scholarship (MDSS), led Cherry Malone, MSW field director by Dr. Steven West, professor and and clinical assistant professor. chair of Counseling, Educational Support for “STRONG-RNs” Psychology and Research, was awarded $2.98 million by the Some 61% of nursing students at HRSA. According to West, MDSS the UofM come from disadvantaged will increase the number of master’s backgrounds. To mitigate the degree-trained clinical mental health effects of this reality, Dr. Eric Bailey, counselors in Memphis and the Midassistant dean in the Loewenberg South and will fund students in the College of Nursing, and his team Clinical Mental Health Counseling have established Supporting the (CMHC) master’s program. Retention of Next Generation Registered Nurses (STRONG“It will provide tuition, fees and RNs) using a $3.2 million HRSA a stipend for up to 250 students grant. The program is designed to from disadvantaged backgrounds accomplish three goals: increase over five years. In addition, the retention of full-time students the project will provide a peer from disadvantaged backgrounds, tutoring program and distinct including those who are members faculty mentoring,” West said. of racial or ethnic minority groups; The increase in graduate-level provide more opportunities for training in CMHC will translate clinical practice in primary care; and to increased clinical training prepare an increased number of placements in primary mental graduates for careers in medically health care agencies in medically underserved communities. underserved communities in “The program will enable those Memphis and the Mid-South. nursing school students from disadvantaged backgrounds to pursue nursing and ultimately diversify the nursing workforce,” Bailey said.

Biostatistics and Environmental Health in the School of Public Health, is working to identify markers at birth that will predict the likelihood of asthma or chronic obstructive pulmonary disease, conditions that otherwise may not be obvious for many years. Karmaus’ project “Effect of Prenatal Compounds on Adult Lung Function via Neonatal DNA Methylation” is supported by a $3.2 million five-year award from the NIH. Using a birth cohort with three generations (grandparents, parents and children), Karmaus’ team is working to identify and replicate new epigenetic markers present at birth for specific genes that predict lung function, and then detect and validate novel prenatal metabolic, nutritional or toxic compounds that are associated with lung function via these neonatal epigenetic markers.

Karmaus said his study has the potential to change the way pulmonary diseases are managed. “Being able to predict whether a child is at risk for reduced lung function will empower parents and doctors to be proactive during pregnancy and early childhood, rather than waiting for the individual to develop lung function deficit and symptoms later in life,” he said. University of Memphis co-investigators are Dr. Hongmei Zhang, professor and director in the Division of Epidemiology, Biostatistics and Environmental Health in the School of Public Health, and Dr. Su Chen, associate professor in the Department of Mathematical Sciences. Collaborating institutions include both national and international researchers from Michigan State University, University of Bristol, University of Southampton, the Asthma and Allergy Research Center on the Isle of Wight and Hokkaido University.

During the five-year grant period, scholarships will be awarded in an amount up to $18,000 for approximately 36 eligible full-time nursing students per year, for a total of 175 scholars to cover tuition, books and a living stipend.

R E SE A R C H + I NNOVATI O N | 37

EPIC PIVOT LOGO

A logo for a company that consults with brands that want to pivot their business to focus on the greater good.

FORBUSH PERFORMANCE

A logo for a Championship Motorsports Race Team. Fieldaze draws from the form of award winning “Discover Memphis Naturally” logo and ads and represents the land, water, and sunset range of activities for Fieldaze.

ALL ENTRIES

JIMS PLACE GRILLE Social posts commemorating the 100th Anniversary of a Memphis based, family owned restaurant.

G E T LO U D M E M P H I S CONCERT SERIES

Memphis Tourism launched a series of free weekly outdoor concerts on Beale Street to promote and support Memphis musicians losing work and money in the midst of Covid. The brand and collateral was designed to feel exuberant, fun, and above all, LOUD.

TROU-0340_May2021_Billboard_TriVision.indd 2

Get your brunch fix seven ways to Sunday. This mimosa gose will make every day feel like the weekend. Overt notes of passion fruit? Check. The perfect splash of orange zest? Check. The OMG moment when you experience your first taste? Aw, hell yes, check. Let’s normalize making brunchy dranks an every day celebration. Eggs Benedict, not included.

All the flavors that’ll take you back to baking day in grandma’s kitchen chocolate, caramel and a dab of homemade vanilla extract. But this porter has a Memphis kick, brewed with the city’s own French Truck Coffee. When you want a rich, roasted beer that’s socially acceptable to sip at breakfast, reach for this tasty porter. Meemaw would approve.

•••

coffee porter • • •

5/14/21 4:48 PM

passion fruit orange

1 pint (16 fluid ounces) 6.0% alcohol by volume

1 pint (16 fluid ounces) 5.8% alcohol by volume

TA K E B A KE

www.hampline.com Because German beer is kinda our thing. Get ready for the Prost(ess) with the most(ess). Our skills for dad jokes are only surpassed by our ability to brew a delicious German beer. This Dunkel is brewed entirely with Munich Malt. Like your most note-worthy ex, it’s smooth but complex. Unlike said ex, it finishes clean, with notes of toasty-breadiness (yes, it’s a thing). And rest assured, after one taste, you will not forget it.

THOSE SCRAPPY BAVARIAN MONKS WERE ON TO SOMETHING WHEN THEY CREATED THIS RICH AND TOASTY BREW BACK IN THE 16TH CENTURY. FUN FACT: MONKS DON’T PLAY AND THEY MADE THIS BABY STRONG TO SUPPLEMENT THEIR VEGETARIAN DIET. FROM BAVARIA TO THE BLUFF CITY, OUR VERSION OF THE CLASSIC DOPPELBOCK IS MALT-FORWARD AND A LIL’ SWEET WITH BIG TOASTY FLAVORS. BLESSED.

GOVERNMENT WARNING:

oktoberfest dunkel dark lager 1 pint (16 fluid ounces) 5.8% alcohol by volume

(1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

1 pint (16 fl ounces) 8.8% alcohol by volume

We’re going off the rails with our spin on the New England IPA. Made with a variety of hops, Crazy Chain is lighter in color and heavier on the wheat than our Handlebar Haze, but it still brings the juice. If a New England IPA is your jam, this one’ll have you singing “ay, ay, ay, ay, ay” (read in your best Ozzy timbre).

new england IPA 1 pint (16 fluid ounces) 7.0% alcohol by volume 1 pint (16 fluid ounces) 5.4% alcohol by volume

ONE BEALE

A logo for a mixed use, multi-building district located on Beale Street in Downtown Memphis.

RADIAN PARTNERS LOGO

A logo for a financial management and investment firm.

G FEELIN Show your dark side for under $I5 a month.

All Over Joy • All Over DFW

ALL ENTRIES

BACKLOT SANDWICH ILLUSTRATIONS AND LETTERING Illustrations and lettering for a Downtown Memphis sandwich shop.

UNITY BANK LOGO

A logo for a regional bank located in North Mississippi.

NEXAIR WEBSITE

Website for a company that produces and distributes gases and supplies for a variety of industries. nexair.com

UNITY BANK LOGO

A logo for a regional bank located in North Mississippi.

UNITY BANK LOGO

A logo for a regional bank located in North Mississippi.

Personal branding for former NBA player, minor league coach and leadership podcast host, Coby Karl.

Truth Plus Media is a production company for podcasts that challenge stereotypes and conventional thinking.

ALL ENTRIES U

YOUR TURN! ITEMS YOU WILL NEED. 1

10 to 40 percent of marketing budgets are wasted. Smart analytics can increase your company’s return on marketing spend by 20 percent.

This Workbook

A Pen

A Calculator

A Phone/Tablet to Text the Polls

PULSE CH ECK

To prepare to participate in the polls, simply text “REDROVER” — all one word, all lowercase — to 22333.

DATA YOU WILL NEED. ESTIMATES OK! 1

2021 Revenue / Gross Profit

2021 Marketing Spend

Total Number of Clients

Total Number of NEW Clients

Average Lifespan of a Client

marketing challenge, if solved, would yield the greatest impact on your revenue? If I had a powerful marketing dashboard for my company, I could: 1

Attack, drive and sustain new business.

Make decisions based on actionable insights.

Generate predictable returns on investment.

MROI =

SALES - COSTS SAME COSTS

Paid Digital Ad Costs 1

Google

External Agency

$213,848

2021 PROFIT

Ad Management

OVERALL MROI

$183,266

Internal 4

YTD Employee Salary

$97,467

% of FTE Time Attributed to Marketing

Employee Cost

Software A

$18,473

Software B

$12,672

Software C

$7,290

Asset Costs

TOTAL COSTS

LTV =

(GROSS PROFIT) • (AVERAGE # YEARS)

NEW CUSTOMER.

Total Clients 2021

Google Ad

$149,440

Total Value of Contracts

Profit Margin

Sales x Profit Margin

C L I EN T MRO I

The Last Interaction model is the default in many digital platforms and can be helpful to companies with

The First Interaction model works well for companies that

$22,644 $50,000

Retargeting Ad

$64,045

Direct

$30,000

TOTAL

Revenue Generated 2021 Gross Profit 2021 MY LT V

R E D R O V E R S A L E S & M A R K E T I N G S T R AT E G Y

T H E C E O ' S M A R K E T I N G DA S H B OA R D

KEY TAKEAWAYS

and don’t often use

strategies.

. 3

The Linear model splits credit for a conversion

MARKETING RESULTS. GUARANTEED.

between look at your strategy.

In the sample customer journey, what receives credit for the conversion?

( WE SHIH-TZU NOT )

. 4

RedRover Sales & Marketing Strategy is out

sales cycles

The Time Decay model helps companies with

to disrupt the status quo with our C-suite to conceptualize

$438,773

mentality, strategy powered by intensive research, marketing and sales strategy alignment,

In the sample customer journey, what receives credit for the conversion?

analytically inspired creative and guaranteed

. 5

The Position-Based model combines the interaction models by

results. It’s not what you’ve come to expect from

and

other agencies. It’s what you deserve.

the credit between multiple touchpoints.

Book a Meeting with Jee!

T H E C E O ' S M A R K E T I N G DA S H B OA R D

R E D R O V E R S A L E S & M A R K E T I N G S T R AT E G Y

resultsguaranteed.agency jee@redrovercompany.com

In the sample customer journey, what receives credit for the conversion?

901.586.0806

jee@redrovercompany.com

T H E C E O ' S M A R K E T I N G DA S H B OA R D

GRIND CITY VIVA HONEY SELTZER PACKAGING

Variety pack box design for Grind City Brewery Viva Honey Seltzer in 4 flavors.

Snapsold provides photography that helps sell real estate properties.

Sound Credit is an app and platform for reliably capturing, publishing and preserving contributor credits for music recordings. Mark intended for use almost exclusively against a black background.

CAC NOTES

1.5 $4,937,411

New Clients 2021

55%

In the sample customer journey, what receives credit for the conversion?

$22,644

Drip Email #2 Video

MARKETING COSTS

Average # Years Client Stays

$8,977,112

T H E C E O ' S M A R K E T I N G DA S H B OA R D

. MROI

all interactions to give you a

Drip Email #1

350

Average # Years Client Stays Gross Profit (Line 14, Page 2)

YOUR COMPANY

SA MPLE LT V

$50,000 $50,000

(# OF CLIENTS)

SAMPLE

In the sample customer journey, what receives credit for the conversion?

Organic Search

CUSTOMER ACQUISITION COST (CAC) = (MARKETING COSTS + SALES COSTS) /

YOUR COMPANY

$300

FINANC IAL G AIN FROM INVESTMENT

customers

Blog

$438,773

CAC

TAKE YOUR BUSINESS TO RECOUP THE INVESTMENT REQUIRED TO ACQUIRE A

Total Clients 2021

PROFIT: $ 4,937, 411 Budget

MARKETING COSTS

OF EACH CUSTOMER AND CAN ALSO BE USED TO MEASURE HOW LONG IT WILL

THE FIVE ATTRIB UTION M ODELS

Marketing

YOUR TURN !

LTV IS INTENDED TO ASSESS THE

New Clients 2021

NOTES

Inbound Costs

9 10

NOTES

ATTRIBUTION MODELING

SAMPLE

2021 TOTAL REVENUE

MARKETING COSTS

R E D R O V E R S A L E S & M A R K E T I N G S T R AT E G Y

2021 MARKETING SPEND

CUSTOMER LIFETIME VALUE

MARKETING RETURN ON INVESTMENT

INTRODUCTION

R E D R O V E R S A L E S & M A R K E T I N G S T R AT E G Y

A COVID Christmas sets up prospect of a Happy New Year

After I saw a Hire Local flyer recruiting CNAs for Methodist Le Bonheur Healthcare, I was so excited I applied immediately. I had the opportunity to interact with people who have similar goals in healthcare as I do. I am now happily working at Methodist University Hospital and preparing to take LPN classes to fulfill my dream of being a nurse.”

HIRE LOCAL Connecting residents in and around the District to training, education, and employment opportunities with District employers through a partnership between MMDC, anchor institutions, and local workforce providers Hire Local worked with Methodist LeBonheur Healthcare, TechEd2Go, Southwest Tennessee Community College, and the American Job Center to create soft skills training classes tailored for hospitals and targeted jobs with living wages and advancement opportunities. In total, 31 students graduated from this program, and half of those students are already on the path to jobs earning $15 per hour and a career in healthcare.

MMDC:

Naba Mambureh Hire Local program

#MyMD

LIFE-CHANGING EXPERIENCE

program graduates from training programs

THE FIRST FIVE YEARS

71%

of cohort members hired with Anchor Partners

400

residents registered in Hire Local portal

$79k

in state and community partner grants distributed during COVID-19

The Gray family gathers outside to open presents while Candace A. Gray battles COVID-19 inside. (Courtesy photos)

The interview prep worked, and I got a great job, closer to home, at Methodist Hospital North. I now work with patients to bring some sunshine to their lives, ease their pain, and provide great care. I’m making a real difference.”

by Candace A. Gray — ’Twas the day before Christmas. While some families were making their final preparations for the holidays, wrapping presents and starting to cook lavish holiday meals, other families were trying to get tested for COVID-19. My family was one of the latter.

MMDC ANNIVERSARY REPORT

total hires since program inception With the support of MMDC, my classmates and the recruitment team at Methodist Le Bonheur Healthcare, I moved past my fears and started my career as a full-time CNA. I’m the youngest team member on my floor, and I’ve learned that my background doesn’t define me. From here on, I’m pushing myself into new opportunities and spaces to grow.”

THE COURAGE

Deborah Onsongo Hire Local program

Marquiesha Threlkeld Hire Local program

#MyMD

TO GROW

THE FIRST FIVE YEARS

Youdle is a community-driven app that helps people find the best, closest place to get w

Youdle is a community-driven app that helps people find the best, closest place to get what they need.

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Chi ckenShingApocalypse T EN N E SS E E De pARtME NT of He alth

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