STICKIES PRODUCT DEVELOPMENT

lotus STICKIES yoga s OCKS

Inés Arimany

C o n te n t ABOUT THE COMPANY: Company’s Mission Target Market Expenses and collateral

CUSTOMER PROFILE Price Point/ Competitors

MARKET RESEARCH: Competitors/sales venue Competitive price points

THE PRODUCT Details

SOURCING:

Specification Sheet Cost Sheet Manufacturers quotes

To grow through innovation and create a sock “ that helps reduce arch pain during yoga or any sport practice. “

m i s s i o n sta te m e n t

ta rg et m a r ket m is s i o n Dancing Dogs Yoga is dedicated to empowering people and community -- on and off the mat.

Our mission is to empower others through leadership and creating new leaders

5 locations around the country

ex p o s i t i o n

LOS ANGELES

FORT LAUDERDALE

LOS ANGELES CONVENTION CENTER

Date and place

DECEMBER 17TH, 2016

LOS ANGELES LOS ANGELES CONVENTION CENTER

DECEMBER 17TH, 2016

FORT LAUDERDALE CONVENTION CENTER

OREGON CONVENTION CENTER

PORTLAND

PHILADELPHIA

APRIL 8TH, 2017

APRIL 22ND, 2017

JULY 22ND, 2017

PENNSYLVANIA CONVENTION CENTER

EXHIBITOR & SPONSOR INFORMATION GUIDE

FORT LAUDERDALE FORT LAUDERDALE CONVENTION CENTER

PORTLAND

OREGON CONVENTION CENTER

PHILADELPHIA

APRIL 8TH, 2017

APRIL 22ND, 2017

JULY 22ND, 2017

PENNSYLVANIA CONVENTION CENTER

EXHIBITOR & SPONSOR INFORMATION GUIDE

ex p o i n fo r m a t i o n 2|

Sponsors & Exhibitors Include: EXPO DEMOGRAPHICS AND ATTENDANCE 91%

9%

11,000+

attendance * Based on The Yoga Expo LA and The Yoga Expo Ft. Lauderdale, 2016.

Exhibit in our unique 20,000ft²

Yoga Marketplace

p ri ci n g

- $699* EXHIBIT Practice

Benefits Exhibitor Unlimited yoga &Include: • Choice of exhibitor location based on availability at the time of registration. meditation programs wastebasket and exhibitor signage.

• 10x10 booth with a 6ft. table, two chairs, • Listing on the exhibitor banner outside the exhibit hall.

• 30 attendee tickets to the expo in which you are an exhibitor. (A $750 value.)

Taste

Local and sustainable foods

3|

ex p e n s e s

a p p rox i m a te b u d g et

$352 hopper airfare

$5-6 /per ride

supermarket + eating out

$230

$150 / per night airbnb acommodation

m a r ket i n g m a te r i a l c o l l a te ra l

business cards

Footwear designer Inés Arimany, Designer & Founder of LOTUS

STICKIES

(903) 257-5452 arimanyines@gmail.com

yoga s OCKS

https://www.facebook.com/

by LOTUS

https://www.lotus.com

FRONT

BACK

flyers

STICKIES yoga s OCKS

by LOTUS

Product detail

80% polyester 17% spandex 3% elastic Grips on toes: PVC

(903) 257-5452 arimanyines@gmail.com https://www.facebook.com/stickies/ https://www.lotus.com

vistaprint.com

total expenses: e x h i b i t f e e

marketingmaterials

$699 $280

airline ticket

$350

transportation

$100

h o u s e a c c o m o d a t i o n

supermarket

$450 $230

T O TA L $2,109.00

C u sto m e r p ro f i l e Age Range 18+ / yoga lovers with foot arch problems Shopping Habits Like to spend on things that are worth, they love to buy gadgets Family income $120,000.00 annually Lifestyle Travel and food are a must in their lives.

They work half-time, working out is part of their daily routine.

They are dedicated to their family and are pet lovers.

K a ti e

m a r ket r e s e a r c h c o m p et i to rs

$55

$14

$18

$10.99

t h e p ro d u ct

the SOCK

s p e c i f i c a t i o n s h e et

75% polyester 28% rubber 100% nylon

non slip grip

80% cotton 15% spandex 5% elastic Grips on toes: PVC

b a

c

a

80% cotton 15% spandex 5% elastic

b

Grips on toes: PVC

c

Velcro

c o st s h e et Date: Description materials:

11/16/2016 80%cotton+ 15% spandex+ 5%elastic Labor cost

Shipping to Savannah Total Cost of Goods MU%

Style#: Color:

6729-FC-W Black

Cost (Total Order)

$450.00

$2,000.00

Design:

Yoga Socks

Total Cost

$0.45 $2.45 50%

Whole Sale Price MU%

$4.90 70%

Suggested Retail Price*

$16.00

Gross Profit*

$11.10

*Total Cost was *Total Cost was rounded from $16.33 and $11.43 rounded from $16.33 and $11.43

m a n u fa ct u re rs q u ota t i o n NINGBO SINOKNIT CO.,LTD ADD:Room 303, Block B2 999 Yangfan Road，Hi-Tech Park, Ningbo, China Contact Person: Carsey Tel: 86 18105743647 FAX: 86-574-56877958 Email: sales11@chinasocks.cn

To: Inq. No.:

Picture

Ines Arimany HS-QA2016110401

Material

Size

QTY（pairs）

Unit Price

Sample

Delivery Time

Packaging

85% polyester, 12%spandex and 3%elastic

free size

1000 pairs

US$2.00

100usd per style/color/size

20- 25 days

an opp bag per pair

Notes: 1. The price is based on FOB Ningbo port and keeps valid for 20 working days.

2. Delivery is 25 days upon confirmation of purchasing order and advance payment.

3. Payment terms shall be 30% in advance, 70% before shipment by T/T. 4. Price is based on your total quantity of 1000 pairs.