AUSTRALIA'S LARGEST CIRCULATING MANUFACTURING MAGAZINE
Issue 123 Nov 2021 - Jan 2022 $12.00 INC.GST
THIS CHRISTMAS CAMPERS LIKE THEIR SLIDE-ONS PAGE 53
MANUFACTURING MAGAZINE
Business Needs Certainty Over Covid Labour Rules
A proud Australian Australia’s comparatively strong position emerging from covid-19ofwould not have manufacturer diverse beenbespoke possible without exemplary metalthe products performance of its businesses. The for 68 years. government needs to guarantee they will not be punished for their diligence.
But the compact between business and government must be a two-way street. Businesses must feel secure that their good faith efforts to uphold the law, and to protect workers and consumers, will not come back to bite them.
Withstanding a once-in-a-lifetime pandemic with remarkable agility and resilience, Australian businesses transformed their day-to-day operations in response to fast moving public health developments and changing government requirements.
On 1 September 2021, the former NSW Premier Gladys Berejiklian appeared to tell employers to make sure workers were vaccinated: “If you’re a business, start dusting off your COVIDsafety plan. Make sure your employees are vaccinated so we can get back to life at 70 per cent double-dose vaccination.”
EXTENSION
TORSION
COMPRESSION
Overwhelmingly they have upheld challenging health orders, sometimes at considerable cost, while simultaneously dealing with a downturn in revenue.
Wherever you stand on vaccine mandates, many businesses reasonably interpreted these sorts of comments as
a direction from their political leaders to implement vaccine requirements where there is risk. Many businesses responded
Three growing trends for the age of transformation Trend #1
in good faith to these signals from government leaders and required staff Continued on page 9
The future looks local
AUSTRALIAN MANUFACTURER OF METAL PRODUCTS FOR 68 YEARS PAGE 7 A proud Australian manufacturer of diverse bespoke metal products for 68 years.
INDUSTRY POLITICS A TIME OF OPPORTUNITY FOR MANUFACTURING PAGE 8
Enduring success for Australian-made goods will be driven by quality, experts believe. COVID-19 caused a switch in Australian consumer preferences. Concerns about health, quality and availability combined to bring the provenance of purchases into sharp focus, while a desire to support the domestic economy and create jobs during the crisis saw more consumers prioritise locally made goods. Fad or ongoing favour?
Research from Roy Morgan2 shows 93 per cent of Australians were more likely to buy products made in Australia in 2020 – up from 87 per cent the previous year. A Brand New World3 study by Junkee Media also shows a growing preference for local goods, particularly among young Australians, with 55 per cent saying they were buying more local and Australianmade products since the pandemic. More than 45 per cent also say they’ve saved money as a result. “By supporting the Australian-made push, consumers are helping to future-proof 2. Preference for Australian-made goods rises in 2020; but plunges for Chinese-made goods, Roy Morgan, May 2021 3. Brand New World, Junkee Media, August 2021
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jobs in a critical industry,” says Kelly. “Manufacturing represents about seven per cent of employment.”
WHEELS WITHIN A WHEEL TECHNOLOGY PAGE 40
5 KEY MOTIVATIONS FOR BUSINESS TO MANUFACTURE LOCALLY PAGE 17 “By supporting the Australianmade push, consumers are helping to future-proof jobs in a critical Australian industry.” Matthew Kelly, Head of Manufacturing and Wholesale NSW, St.George Bank
But will the renewed consumer focus on Australian-made goods be a passing fad or ongoing priority?
Jens Goennemann, Managing Director, Advanced Manufacturing Growth Centre, believes loyalty will only go so far. “If we think we can bet on a pandemic to boost manufacturing, we are ill-advised,” he says.
“Today, a customer may say they’ll continue to proudly support ‘Made in Australia’, but if the product doesn’t stand up in quality to what they can get from Singapore, Korea, Germany or the US, that loyalty will fade very quickly. People will pay for quality. Just being an Australian manufacturer is not good enough.”
MANUFACTURING 2021
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