Industry Titans Magazine Spring 2023 Issue - Featuring Roman Alexander Wellington

MEET ROMAN

ALEXANDER WELLINGTON

Roman Alexander Wellington is an American business magnate, entrepreneur, best-selling author, award-winning business & branding consultant, speaker, & producer.

Mr. Wellington was exposed to the business world from a very young age. With both sides of his family owning various corporations, he loved attending business meetings with his parents, observing & learning at every opportunity, and quickly became very comfortable in the corporate environment.

Influenced by the strong morals, ideals, and entrepreneurial spirit of his family, Mr. Wellington started his first business when he was only nine years old.

Over the next 20 years, Mr. Wellington went on to found nine additional companies, comprising dozens of brands in various industries, including Book & Media Publishing, Fashion, Digital Marketing & Public Relations, Business Education & Consulting, Travel, and more.

Mr. Wellington has authored over 20 books on the topics of Entrepreneurship, Digital Marketing and Advertising, Brand Building, and Leadership. He also authored the “Wellington’s 5-Minute Guides For Success” series, and has stated he will be making an announcement in the coming weeks of an exciting new series, leaving fans and readers in excited anticipation.

Roman Alexander Wellington serves as the Chairman of Wellington Industries and is the Founder and Chief Executive Officer of Wellington Press, ElysianDigital, & ElysianMed.

INTERVIEW WITH ROMAN ALEXANDER WELLINGTON

Could you please tell our readers a brief background about yourself and how you started your businesses?

My background is in Digital Marketing and Public Relations, and I’m a secondgeneration Public Relations Specialist. My mother was a PR specialist before me. It’s actually due to her, and her love and passion for the field and what it could do, that encouraged me to pursue a career in Public Relations as well.

As for my companies, I started my first business when I was nine-years-old, and have been going ever since.

Where did the idea for these companies come from, and how did you get started?

Well, the idea for my first Digital Marketing and Public Relations firm came from my wanting to start a business, but being too “young” to be taken seriously in most industries.

My first company was a Digital Marketing and Public Relations Firm. Since then, I have launched two additional Digital Marketing and Public Relations firms, with ElysianDigital being a broader firm able to take on many different industries/verticals, and ElysianMed specializing in Healthcare exclusively.

However, at the time “digital marketing” was still so new, that suddenly my young age became a huge benefit. Instead of it being “well he’s just a kid, what does he know?” it became, “well let’s just let the kid handle it. He knows about all that weird computer stuff”.

That allowed me to enter the space, and once my clients saw my work ethic and ability to strategize their marketing campaigns, my age very quickly become a non-issue.

Since then, I founded my other companies and firms based on specific needs I saw in certain markets, or markets where I knew I could significantly improve upon the products or services that were currently being offered.

What are you currently doing to maintain/grow your businesses?

Why do you think Public Relations is an important tool to implement in your businesses, and the businesses of your clients?

I think Public Relations, when done correctly, is the single most important tool a business will ever utilize. Public Relations is about far more than just “press releases”. Public Relations is the art of brand positioning through the use of storytelling, education, and creating genuine connections with a business/brand’s target audience.

You can have the largest ad budget in the world, but if your audience doesn’t know, like, and trust you you’re not getting very far. That’s where Public Relations comes into play, and where its true power really shines. One of my favorite quotes is by Bill Gates. He said, “If I was down to my last dollar, I'd spend it on PR.”

Well, that depends on the business. But overall, my main focus is on constantly improving our systems, technology, and client relations. In the Digital Marketing and Public Relations industries especially, things are changing all the time, if not every day. In order to stay competitive, and also continuously provide best-in-class service for our clients, I make sure we are constantly improving in every way possible.

Another major thing I focus on is client education. I think 99% of problems most firms face with their clients, simply come from the clients not truly understanding why something is being done, and not taking the time to make sure the client is educated properly.

I make sure when we bring on new clients, that everything is explained in detail to them, and they are given the opportunity to ask questions upfront. Not only does this show them we believe in complete transparency, but it also serves to establish a clear line of open communication and trust.

As an entrepreneur, what is it that motivates and drives you?

Legacy. If I broke every other motivating factor down, it would all come down to what Legacy I leave behind.

Growing up I was obsessed with the great entrepreneurs of the American Gilded Age, and their remarkable achievements and successes. However, that also made me acutely aware of my own mortality.

As humans, we have maybe 80-90 years of life if we’re lucky? The first 10-20 years are spent learning about ourselves and what we want to become, and the last 10-20 years are spent trying not to die. So that only leaves around 50-60 years with which we actually have an opportunity to build our legacy.

What sets your consulting firms appart from your competitors?

Ingenuity and Quality Over Quantity. We are constantly focusing on not only improving systems already in place or commonly used in our industry, but on developing or inventing new methods, strategies, or technology of our own.

We are also very exclusive, and that’s by design. I’m a firm believer in growing and growing quickly … but not at the cost of the quality of work.

So, I decided early on to only allow my companies to grow (take on new clients) at a rate that would not impair the quality of our deliverables, or jeopardize our relationships and reputation with our clients.

My motivation is to build a Legacy worth remembering, like the great entrepreneurs I grew up reading about.

No amount of money can buy back a ruined reputation, or repair broken trust.

What piece of advice do you wish someone had given you at the start of your career?

I wish someone had told me to take more time for myself and to enjoy my youth a little more. I was so focused on building the businesses, and how little time I actually had to do so, that I convinced myself that anything else was a “distraction”.

I definitely wish I had taken a little more time to spend with friends or do “young person” stuff. Now I’m at the place where I feel like I can go travel or take time off to go to a music festival or something like that… but the people I would want to do those things with are now mostly married, starting families, etc., and have already had all those experiences.

So, I would definitely say if you’re a young entrepreneur, work your ass off and make sacrifices … but remember to stop and make sure you are taking time for yourself here and there, to actually enjoy your life with the people you love.

If you could go back in time to when you were just getting started, what would you do differently?

If I could go back in time, I would definitely focus more on doing one thing at a time. I put myself under far more stress than I needed to, by trying to do too much, too quickly.

What excites you most about your industry, and where do you see it heading in the near future?

Well, I consider my main “industry” to be Digital Marketing and Public Relations, and I’d have to say what excites me the most about it, is that it’s always changing. There are never really any feelings of “stagnation”, because nearly every day I wake up and something has changed, or some new technology has been developed.

So, I am always having to stay on my toes, and always getting to learn or develop something new!

As to where I see it heading in the near future … ask me tomorrow ��

What books would you recommend to our readers to help in their entrepreneurial journey, and why?

Well, if the reader is a new entrepreneur, I would definitely suggest reading my “Wellington’s 5-Minute Guides To Success” series. I created that series for new entrepreneurs specifically. The series is designed to help them get all the most critical information necessary to start their entrepreneurial journey, while avoiding information overload. For general books that I think every entrepreneur should read regardless of how far along the entrepreneurial journey they are, that would definitely be a tie between The Art of War by Sun Tzu, and The Power of Your Subconscious Mind by Dr. Joseph Murphy.

The Art of War:

If you’re an entrepreneur, don’t get confused you are, and always will be, at war with your competitors. It’s no longer a war between armies, but one between companies. Your competition may not be coming for your head, but they are absolutely coming for your customers.

The

Power of Your Subconscious Mind:

The greatest battle, and the hardest struggle, that any entrepreneur will ever face … is their own mind.

Being an entrepreneur can be incredibly difficult, and many face constant doubt and/or ridicule from the people closest to them. As such, understanding your subconscious mind, how it really works, and why it is so critical to maintaining it, is something I cannot emphasize enough.

Dr. Joseph Murphy, in my opinion, provided through his book a resource that clearly and simply explains the most important principles of this. To me, it’s worth its weight in gold.

Where do you see yourself in the next five years?

In the next 5 years, I see myself continuing to grow the companies, maybe starting a few new ones, and focusing more heavily on Mergers and Acquisitions.

RomanAlexanderWellington.com

Instagram: @romanalexanderw

THE IMPORTANCE OF BRAND BUILDING IN TODAY'S DIGITAL ECONOMY

ROMAN ALEXANDER WELLINGTON

In today's digital economy, businesses need to invest in branding to stay competitive. Branding can help your business grow by attracting new customers and establishing trust and credibility. Your customers will also benefit from your strong brand, as it can provide them with a sense of loyalty and satisfaction.

The Importance of Branding in Today's Digital Economy

With so much noise and competition online, businesses need to find ways to stand out and make a lasting impression. That's where branding comes in. A strong brand helps customers remember your business and what it has to offer It also conveys trust, credibility, and professionalism. In other words, it can be the difference between being ignored and being successful.

Of course, branding is not a new concept. But in the digital age, the rules have changed. businesses need to put more thought into their branding strategy if they want to stay ahead of the curve They need to create a cohesive identity that extends across all channels, from their website to their social media accounts. And they need to focus on creating an emotional connection with their audience. After all, it's not just about what you're selling; it's about how you're making your customers feel.

"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently."

- Warren Buffett

If you're not sure where to start with your branding strategy, don't worry - you're not alone. But there are plenty of resources out there that can help you get started So start doing your research and see how you can take your brand to the next level in today's digital economy.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

- Seth Godin

How Branding Can Help Your Business Grow

There are many benefits to investing in branding, but here are a few of the most important ones:

1. It attracts new customers

A strong brand can help you attract new customers and expand your reach. People are more likely to do business with a company that they know and trust, so it's important to establish your brand before you start marketing your product or service.

2. It establishes trust and credibility

In today's digital world, there are so many businesses vying for attention that it can be hard to stand out from the crowd. But a strong brand can help you build trust and credibility with your target audience. This is because a well-designed brand conveys professionalism and expertise.

3. It builds customer loyalty

A strong brand can also help you build customer loyalty When customers have a positive association with your brand, they're more likely to stick with you in the long run. This is because they know they can expect quality products and services from you.

4. It increases satisfaction

Finally, a strong brand can also increase customer satisfaction. This is because it gives them a sense of what to expect from your business, and it helps them feel good about their purchase decision.

The bottom line is that businesses need to invest in branding to stay competitive Branding can help your business grow by attracting new customers and establishing trust and credibility. Your customers will also benefit from your strong brand.

The Benefits of Branding for Your Customers

A strong brand can also benefit your customers in several ways:

1. It provides them with a sense of loyalty.

When customers have a positive association with your brand, they're more likely to be loyal to your business. This is because they know they can expect quality products and services from you.

2. It gives them a sense of satisfaction.

A strong brand can also give customers a sense of satisfaction. This is because it helps them feel good about their purchase decision and provides them with a sense of what to expect from your business.

3. It builds trust and credibility.

Finally, a strong brand can also help you build trust and credibility with your target audience. This is because a well-designed brand conveys professionalism and expertise.

TIPSFOR BUILDINGA STRONG BRANDINTHE DIGITALAGE

Now that you know the importance of branding, here are a few tips for building a strong brand in the digital age:

1. Create a cohesive identity.

To build a strong brand, you need to create a cohesive identity that extends across all channels. This means your website, social media accounts, and marketing materials should all have a consistent look and feel.

2. Focus on creating an emotional connection.

It's not enough to just sell a product or service; you need to make an emotional connection with your audience. After all, people buy from businesses that they trust and have a positive association with.

3. Use storytelling in your marketing.

Storytelling is a powerful marketing tool that can help you connect with your audience on an emotional level. When telling your brand's story, focus on highlighting the human element and showing how your products or services have helped others.

4. Be consistent.

Finally, it's important to be consistent with your branding strategy. This means using the same colors, fonts, and logo across all channels. It also means maintaining a consistent voice and messaging.

Conclusion

Branding is essential for businesses in the digital age. Branding can help you attract new customers, build trust and credibility, establish customer loyalty, and increase satisfaction. To build a strong brand, focus on creating a cohesive identity, making an emotional connection with your audience, using storytelling in your marketing, and being consistent with your branding strategy.