TEXTILES, HOME & PERSONAL CARE
Improving consumers’ options The pandemic has not affected P&G’s focus on environmental sustainability, one of its top long-term priorities. The company recently made a new commitment to advance a series of natural climate solutions over the next 10 years that will put P&G on track for its operations to be carbon neutral by 2030. Working closely with
90 Industry Europe
leading climate experts, P&G will fund a range of projects designed to protect, improve, and restore forests, wetlands, grasslands, and peatlands. These efforts will increase carbon storage or avoid greenhouse gas emissions, while supporting local communities and economic recovery. As part of these efforts towards a more sustainable world, P&G Beauty has announced the launch of its first ever reusable and refillable aluminium bottle system at scale, with its brands Head & Shoulders, Pantene, Herbal Essences and Aussie in Europe. P&G Beauty is on track to reduce virgin plastic usage by 50 per cent in shampoos and conditioners by the end of 2021, where through collective efforts to reduce, reuse and recycle it will result in 300 million fewer virgin plastic bottles being produced yearly. “Consumers are no longer willing to compromise performance for living sustainably and they expect brands to take meaningful action in solving some of the most complex challenges facing the world,” said Marc Pritchard, P&G’s Chief Brand Officer. “This is why P&G is focused on reinventing marketing to use the reach and voice of our brands as a force for good and a force for growth. We want our brands to be growing and creating value while having a measurable, long-term, positive impact on the planet.” P&G has made significant investments to strengthen the superiority of its brands and is set to continue to invest in improving options n for consumers around the world.
