Textiles, Home & Personal Care
Since 1991 the company has been sending cut products to its subsidiary in Portugal, Viviana LTD, for packaging and set-up. Located in Cernache do Bon Jardim, a small town near the city of Serta, this facility ensures efficient production conditions, good infrastructure and high quality standards. In Portugal, as in Germany, production is carried out using the latest technology and machinery and sophisticated methodological training. A major expansion of the company’s operations took place in the 2000s. A second factory in Romania was opened, a new CNC cutting system for tubular and wide goods was installed and loungewear was added to the range. Market penetration of the Nina von C. brand was greatly enhanced with the opening of shops and flagship areas in department stores and extensive advertising campaigns. In 2019, the production and logistics area at Albstadt was expanded by some 2,600 square metres.
tions. As early as the 1970s, the company was ahead of current environmental awareness with a switch from chloride to hydrogen peroxide bleaching. As a family business, it is happy to take responsibility for its staff, many of whom have been honoured for their long-term loyalty. The company is proud of its Albstadt location, at the centre of the Swabian knitting industry, and is determined to secure it. Therefore, sustainability is a key tradition for Nina von C. Responsible consumption and sustainability are central to the company’s operations.
Environmental pioneers Karl Conzelmann attaches great importance to sustainable thinking and marketing in order to protect resources for future genera-
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